Get back to business at the definitive event for the café, coffee shop & food-to-go sector

Great things are worth waiting for and I have no doubt that lunch! 2021 will be worth the wait!...lunch! will be back bigger, better and even more awesome than before.”

‘‘ SHEREEN RITCHIE, MD, LEON UK lunch! is back! The only trade show dedicated to food-to-go

Following our biggest and best show yet, and after phenomenal feedback from senior buyers and exhibitors alike, excitement is KEY FACTS growing for our much-anticipated show on 24-25 September lunch! lunch! 2019 was by far 2020 at ExCeL London. lunch! is the only trade show from 2019 the best one yet. We’re completely focused on the UK’s lucrative food-to-go sector. It’s pleased to support the the two days each year the sector gets together for innovative The quality of buyer was exceptional. One in five only trade show visitors report a corporate spend of over £5m. dedicated to the best, product launches, FREE world-class seminars, networking and to While 15% are responsible for £10m-plus budgets most innovative sector do business. Over 6700 buyers attended the definitive show in the food industry.” lunch! prides itself on attracting a quality buying audience from for the food-to-go sector GUY MEAKIN, FOOD & COFFEE DIRECTOR, PRET A MANGER the largest café, coffee shop & food-to-go operators such as 15% increase in buyers since we moved Pret A Manger, Starbucks, Greggs, LEON, Costa, itsu, Caffè to ExCeL and as Nero, , Sainsbury’s, M&S, Compass, Sodexo SSP A record number of exhibitors rebooked stands well as independent coffee shops and cafés. With 400 suppliers for lunch! and in excess of 6800 buyers expected, lunch! 2021 is the show to find innovative, new and exciting products, like yours. lunch! Following our best show yet, lunch! 2021 is is the essential trade show for anyone wishing to do business in selling out at its quickest ever rate this vibrant and lucrative sector. We look forward to working with you, welcoming you, and showing you why more than ever before, everyone loves lunch!

lunch! 2021 will take place alongside Casual Dining & lunch! is a giving you even more opportunities to do must for anyone Commercial Kitchen working in food- business when you need it most. to-go; a great platform to discover new products, the latest trends and meet potential new suppliers.”

JAMES KIDMAN, HEAD OF FOOD, CRUSSH Do business with key buyers at lunch! 2021

WHO EXHIBITS? WHO VISITS?

Bakery products including Food-to-go chains cakes & pastries Coffee shops Coffee, tea & hot drinks EXHIBITORS AT THE 2019 SHOW Cafés Sandwich & food ingredients did business with key buyers from... Crisps & snacks Sandwich shops COFFEE SHOPS Confectionery 200 Degrees Coffee | | Black Sheep Coffee | | Coffee Contract caterers AMT Coffee Caffè Nero Juice, smoothies & soft drinks Republic | Coffee#1 | Costa Coffee | FCB Coffee | The Gentlemen Baristas | Harris Delis | | | | | Salads + Hoole Krispy Kreme Ole & Steen Press Coffee & Co Puccino’s Worldwide Starbucks | Wayne’s Coffee | and thousands of quality independents! Speciality breads Airlines & travel catering Alcohol Attractions FOOD-TO-GO MULTIPLES/CAFÉS | | | | | | | | Packaging Wholesalers Abokado Benugo Burger King Chilango Chozen Cojean Crussh EAT. Friska | GAIL’s Bakery | Greggs | HOP Vietnamese | itsu | LEON | Nusa Kitchen | including Distributors Equipment coffee PAUL | POD | Pret A Manger | Pure | Roadchef | Tortilla | West Cornwall Pasty Co machines, blenders & ovens and thousands of quality | and thousands of quality independents! Ovens, freezers, panini grills, independents juicers SUPERMARKETS/RETAIL including | Boots | BP | Co-op | Debenhams | Fortnum & Mason | Harrods | Information technology | | | | | EPOS & online ordering systems Harvey Nichols Holland & Barrett John Lewis Marks & Spencer McColl’s Retail Group | Morrison’s | Ocado | Planet Organic | Sainsbury’s | Interior design Selfridges | Spar | Superdrug | Tesco | WH Smith Ltd | | and more! Signage LEISURE Furniture Ambassador Theatre Group | Bourne Leisure | Center Parcs | Curzon Cinemas | David Lloyd Clubs | Dobbies Garden Centres | Drayton Manor Theme Park | Hollywood Bowl | LEGOLAND Windsor | Longleat Enterprises | National Theatre | Nuffield Health | Picturehouse Cinemas | and more!

CONTRACT CATERERS, TRAVEL AND MANY MORE... Aramark | Alpha LSG | Bartlett Mitchell | Baxterstorey | Brakes | Bidfood | Booker | CH&Co Group | Compass Group | Condor Ferries | Wholesale | easyjet | Elior | En Route International | Eurest | Eurostar | Gategroup | Gather & Gather | Greencore | Hilton | ISS | P&O Ferries | Rail Gourmet UK | Sodexo | SSP | Virgin Trains | Welcome Break | and hundreds of senior buyers from schools, universities and local authorities.

Visit us online at www.lunchshow.co.uk World-class keynotes

Alongside our leading food-to-go trade exhibition are three FREE Keynote seminar theatres that feature a host of world- class speakers. In the last few years alone we have had keynotes delivered by senior directors from Pret A Manger, Starbucks, Caffè Nero, Greggs, Costa, EAT., Subway, LEON, Tossed and M&S, amongst many other thought leaders and industry experts who give their time to connect with their peeers at th only trade show dedicated to their sector.

The Coffee Shop Keynotes Theatre Coffee is big business at lunch! as coffee shops are a huge and growing part of the food-to-go sector. Every year lunch! enjoys unrivalled support from both multi-site and independent coffee shops both in terms of visiting the show and being a key part of the FREE Keynote programme. To show our commitment to this substantial audience we launched a third FREE theatre at lunch! 2019 to great acclaim. There was standing Hannah Squirrell, room only for the world-class content from, and for coffee shop operators of all sizes. Customer & Marketing Director, Greggs

SPEAKERS ACROSS OUR THREE KEYNOTE THEATRES INCLUDED:

Will Stratton-Morris, CEO, Caffè Nero Josh Brown, Commercial Director & Head of Coffee, Harris & Hoole Guy Meakin, UK Food & Coffee Director, The quality of Pret A Manger Jonathan Jowett, Corporate Affairs Director, Greggs visitors at lunch! Hannah Squirrell, Customer & Marketing Director, Greggs Ollie Rosevear, Head of Environment, was exceptional. Costa Coffee This was our best Marta Pogroszewska, MD, GAIL’s Bakery David Stanley, Executive Chef, BP show to date with Edward Bentley, Co-Founder & International (Aramark) so much genuine Co-CEO, Pure Martyn Clover, Head of Food, Tortilla interest from Maurice Abboudi, Executive Director, the food-to-go K10 James Kidman, Head of Food, Crussh sector. Booking a Scott Macdonald, MD, Sourced Market Natasha Wilmans, UK Operations Director, Ole & Steen stand at lunch! Nicola Morris, MD - corporate services, Katie Lister, Marketing Director, was a no-brainer!” Sodexo Chilango AMANDA GROVE, MARKETING Matt Cundrick, Head of Convenience Paul Hopper, Founder & Co-MD at HOP MANAGER, MAGRINI LTD Format & FTG, McColl’s Vietnamese Shereen Ritchie, Operations Director, Henry Ayers & Edward Parkes, LEON Founders, The Gentlemen Baristas What are buyers looking Over to source at lunch!? FOOD & DRINK PRODUCTS % 6700 Bakery 50% The facts that visitors Crisps & Snacks 46% Food Ingredients 44% Chocolate & Confectionery 44% lead to business Juices & Soft Drinks 42% Dairy 34% Key facts from lunch! 2019 Tea/Coffee & Hot Beverages 39% Alcoholic Beverages 22% Fresh Fruit & Vegetables of exhibitors increased their brand & 390Exhibitors 30% % company awareness to buyers Smoothies 30% 100 Pre-Packed Food 32% of buyers were looking to discover new products Soups, Sauces & Dressings 31% 98% Ice-Cream 25% Meat, Poultry & Seafood 24% of exhibitors said they achieved their objective of meeting new customers If you only go to one NON-FOOD PRODUCTS % % Packaging 94 food trade show each 36% Coffee Machines / Equipment of visitors will recommend visiting lunch! to year, make it lunch!. 21% Kitchen Equipment 21% % their colleagues For networking, 93 Private Label 19% trends and innovation of visitors authorise or influence purchases Refrigeration, Display Cabinets & Equipment 19% no other show comes 85% Juice Machines 15% close.” Epos/Cash Registers/Technology 15% of visitors had an annual spend of over £500,000 SIMON GIBBS, FOOD DEVELOPER UK, Shop Design/Interior Design 14% (15% of which have £10m+ budgets) 39% STARBUCKS COFFEE UK Signage 13% Tableware 12% Furniture 11% Workwear 10% Vending Machines 11% START UP ZONE Be part of the success! The Start Up Zone is aimed at enterprising, newly formed companies looking to access the lucrative food-to-go Access the entire market all in one place. In just two days you can: industry. If you are a new company that has been in business for less than 12 months we Take orders and close long term deals could help you get your products to Meet and sell to new customers market. There are just 34 stands Catch up with existing clients and re-establish relationships available in the Start Up Zone so do Showcase your products to thousands of senior buyers not miss this opportunity to put your Introduce your products to new and profitable sectors company in front of more than £2.5bn worth of spending power at lunch! Launch new products to a captive, relevant and responsive audience Increase brand awareness while showing commitment to the sector All prices +VAT Research your marketplace 2021 STAND RATES Generate trade and consumer press coverage Stand Package Cost per square metre: Get extra value as buyers use the Show G uide long after the show Shell scheme £462 Space only £448 The lunch! team smash it out the park yet again, each Start Up Zone* stands £1149 for 2mx1m shell scheme year keeps getting better! Another inspiring year *Terms and conditions apply. meeting fantastic innovative suppliers. It’s locked in the diary for next year!” Costs are all-inclusive and include: Shell scheme Space only ‘‘ MATT CUNDRICK, HEAD OF CONVENIENCE FORMAT & FTG, MCCOLL'S RETAIL GROUP Booth/stand build with walls Lighting Name board with stand number Show guide entry Cleaning of stand Registration & administration costs Marketing support Stands over 9m2 receive a free enhanced entry in the show guide and online

CONTACT Chris Brazier, Group Event Director T: 07949 119871 E: [email protected] Be part of the success

Visit us online at www.lunchshow.co.uk

CO-LOCATED WITH:

23-24 SEPTEMBER 2021 | ExCeL LONDON

Organised by Supported by

Ground Floor, The Brinell Building, 30 Station Street, Brighton BN1 4RB Tel: +44 (0) 1273 645163 Email: [email protected] www.lunchshow.co.uk We connect, educate and strengthen business communities through market-leading events, publications and eMedia.