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The Changing Dynamics of the Global High Tech Industry

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The Changing Dynamics of the Global High Tech Industry High Tech Manufacturing the way we see it The Changing Dynamics of the Global High Tech Industry An analysis of key segments and trends in collaboration with Insert partner logo Business Process Outsourcing the way we do it Body-Section-Title; Berkeley 25-30pt; 2 lines Contents Body-Section-Intro; Helvetica 75 bold; 13/19pt; Content can continue for 3 lines; arsimonia ncre lorem Introductionipsolum arisimonia contentdere. 5 Industry Overview 6 High Tech Industry Value Chain 8 Consumer Electronics 9 Tablet PCs will drive the global consumer electronics market 10 TVs will continue to evolve as ‘smarter’ 10 Evolution of user interfaces 11 Semiconductors and Solar 12 Semiconductors 12 Growth of media tablets and eReaders will continue to fuel demand for semiconductors 13 Automotive will be the next pillar of growth for semiconductor suppliers 14 Wireless Local Area Network (WLAN) chipset market set to outpace the average semiconductor industry growth 15 Global solar power market 16 Print and Imaging 17 Print and imaging market 17 Technology highlights in the print and imaging market 17 Vendor highlights 17 Imaging, digital cameras, high definition and single-lens reflex cameras (SLR ) 18 Introduction 5 Regional highlights in imaging, digital cameras, high definition and single-lens reflex cameras (SLR) 18 Industry Overview 6 Convergence of print and photocopy machines 19 High Tech Industry Value Chain 8 International compliance and managed print services 19 Digital single-lens reflex cameras (DSLR) Consumer Electronics 9 driving growth in emerging markets 19 Tablet PCs will drive the global consumer electronics market 10 Computers and Peripherals 20 TVs will continue to evolve as ‘smarter’ 10 Personal computers 20 Evolution of user interfaces 11 Regional highlights in personal computers 21 Semiconductors and Solar 12 Server market 21 Semiconductors 12 Consumer segment to lead the PC business in mature markets 23 Growth of media tablets and eReaders will continue to fuel demand for semiconductors 13 Green IT 23 Automotive will be the next pillar of growth Personal computers will not be personal for semiconductor suppliers 14 anymore; they will be shared computers 23 Wireless Local Area Network (WLAN) chipset market set to outpace the average semiconductor industry growth 15 Enterprise Software 24 Global solar power market 16 Enterprise Software 24 Cloud computing to evolve over the next few years 25 Print and Imaging 17 Hybrid software landscape to emerge 25 Print and imaging market 17 Collaborative analytics will transform the Technology highlights in the print business intelligence space 25 and imaging market 17 Vendor highlights 17 Conclusion 26 4 High Tech Manufacturing the way we see it Introduction In the quest for recovery, companies analysis of the high tech value chain. in the global high tech industry are Also contained in the report are key competing against each other to market observations, substantiated by increase their market presence while relevant market sizing and forecast continuing to face challenges like slim figures. And an overview of future operating margins, high capital trends and recommendations is expenditure, shortening product designed to inform and inspire lifecycle and managing a global manufacturers as they develop their supply chain. go-to-market strategies. However, high tech manufacturers are trying to overcome these challenges through innovations, launching new products and services, forging new partnerships, and acquiring new capabilities through mergers and acquisitions. Despite rapid change, the industry is poised to grow in the future fueled by factors like price erosion, higher per capita income and consumer attachments to iPads, tablets, smart phones and other mobile devices. The global high tech industry has a broad reach, so it can be defined in a number of ways. Capgemini’s definition of the industry comprises consumer electronics, semiconductors and solar, print and imaging, computer and peripherals, and software. This Capgemini research study assesses the global high tech industry and identifies both the challenges and opportunities the market presents for manufacturers. The report examines the five key industry segments listed above. In addition, it provides an 5 Industry Overview The global economic meltdown of The high tech industry was relatively 2009 had a massive impact on the insulated from the economic swings manufacturing industry. According to of recent years because of its global Economist Intelligence Unit data, nature of operations. The high tech global industrial production decreased industry as a whole, other than a few 9.2% in 2009 after increasing just key segments like consumer 0.1% in 2008. JP Morgan’s Global electronics, was not affected as badly Manufacturing Purchasing Managers as other manufacturing segments. Index (PMI) showed a sharp decrease Initiatives like the introduction of in output beginning in mid 2008 as low-cost netbooks, average price companies slashed inventory. The erosion of mobile phone sales and the decline reached its bottom in January emergence of alternate delivery 2009, followed by an improvement. models like Cloud and Software-as-a- By mid 2010, manufacturing output Service (SaaS) helped high tech showed some increase. manufacturers ride the 2009 downturn. The world economy expanded at an From 1995 to 2007, high tech annual rate close to 5% in the first manufacturing output in terms of half of 2010. IMF estimated world gross value added (GVA) registered industrial production registered higher growth when compared to the growth rates of about 15%, and global total manufacturing output. The trade recovered at rates over 40% United States, the European Union during this period. The key reasons and few of the Asian economies were for the improvement were a sudden experiencing growth closer to the increase in inventory levels and fixed world average, whereas Japan’s output investment accounts. declined from 27% to 11% during the period. Figure 1: Manufacturing GVA as % of Total GVA US$43 trillion US$46 trillion US$52 trillion US$57 trillion US$54 trillion 100% 80% 60% 40% 82.2% 82.2% 82.1% 82.2% 82.4% 20% 17.8% 17.8% 17.9% 17.8% 17.6% 0% 2005 2006 2007 2008 2009 Manufacturing Value Added Others Source – UNCTADStat http://unctadstat.unctad.org/TableViewer/tableView.aspx?ReportId=95 6 High Tech Manufacturing the way we see it China’s growth in high tech back on track with the high tech manufacturing output outpaced the segment leading the recovery. world average from US$19 billion in According to Manufacturers Alliance 1995 to US$167 billion in 2007. The for Productivity & Innovation (MAPI)1 US share of the global value-added pie US high tech industrial production in terms of high tech manufacturing rose at a 2% annual rate from the first was stable over the decade until the quarter to the second quarter of 2011. economic downturn. MAPI is also anticipating this sector to increase by 9 percent in 2011 and With the economy reviving, the show 11% growth in 2012. manufacturing industry is once again Figure 2: High Tech Manufacturing Production 5 13.3% 15% 11.9% 10.5% 9.9% 9.4% 9.1% 8.3% 10% 4 9.3% % 3.3% 5% te 3.0% Ra tion in trillions of US$ 3 -1.4% -2.5% oduc 0% Pr ear Growth 2 Y On- turing -5% ear- Y 1 -9.4% -10% ech Manufac T High 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 -15% High Tech Manufacturing Production Value Growth Rate Source – National Science Foundation website http://www.nsf.gov/statistics/ Figure 3: High Tech and Electronics Industry Worldwide Revenue and Net Profit Margin Trends 150 8 6 100 4 2002=100 2 enue Index, 50 rot Margin % Rev 0 base year Net P 0 Q1-04 Q2-04 Q3-04 Q4-04 Q1-05 Q2-05 Q3-05 Q4-05 Q1-06 Q2-06 Q3-06 Q4-06 Q1-07 Q2-07 Q3-07 Q4-07 Q1-08 Q2-08 Q3-08 Q4-08 Q1-09 Q2-09 -2 Revenue Index Net Prot Margin Source – IDC: “Optimizing Channel Coordination in High-Tech and Electronics Manufacturing: Flawless Sales Execution from Initial Lead Generation Through After sales Service,” Simon Ellis, October 2009 1 Manufacturers Alliance for Productivity & Innovation (MAPI): ‘MAPI Quarterly U.S. Industrial Outlook’ http://www.mapi.net/MediaCenter/news/Lists/Posts/Post.aspx?ID=314 7 High Tech Industry Value Chain Overall the high tech industry becoming partners in the design and value chain can be classified production phase to large OEMs. between semiconductors and contract manufacturers and Original Generally, the high tech industry Equipment Manufacturers (OEMs). is affected by shorter technology Traditionally semiconductor lifecycles. The value chain faces the companies supply manufacturers challenge of being too asset heavy with thousands of other components (semiconductors), brand heavy to manufacture a device. Then the (consumer electronics) and complex software companies or embedded in terms of technology (computer and software providers develop the telecom equipment). This often adds platform or software that is later to the already increasing complexity, installed in systems to provide life to particularly for companies that span the device. multiple sub-segments. In addition, there are thousands At the bottom end high tech of other suppliers responsible companies effectively manage complex for providing basic components sales channels through distributors, required by OEMs, which exist resellers and partners. higher in the value chain. However, with the changing dynamics in the industry these suppliers are gradually Figure 4: High Tech Industry Value Chain Consumer Fabless Electronics Semiconductor
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