The Webinar on Webinars

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Andy Goodman Director About Us (briefly)

www.thegoodmancenter.com Goodman Center Webinars April and May

Four 1-hour classes April 14, 21, 28 and May 5 (Tuesdays) 9-10a PT / 12n-1p ET

www.thegoodmancenter.com Goodman Center Webinars April and May

Two 1-hour classes April 15th & 17th 11a-12n PT / 2-3p ET

www.thegoodmancenter.com Goodman Center Webinars April and May

Two 1-hour classes April 22nd and 23rd 11a-12n PT / 2-3p ET

www.thegoodmancenter.com Goodman Center Webinars April and May

Two 1-hour classes April 29th and 30th 11a-12n PT / 2-3p ET

www.thegoodmancenter.com Before We Begin PDF to follow

via link Before We Begin

Please maximize your screen. Agenda Agenda

The Webinar on Webinars

• The Promise v. Reality • New Approach • Five Guidelines Set expectations Keep it personal Keep them involved Use your assets Keep it moving Define Terms

WEBINAR WEB MEETING Information Discussion, Sharing/Teaching Decision-Making or Training

WEBCAST Speech/Presentation Define Terms

WEBINAR WEB MEETING Information Discussion, Sharing/Teaching Decision-Making or Training

WEBCAST Speech/Presentation The Promise Webinars are practical and cost-effective

HQ HOME HOME

LA HQ

MEETING / TRAINING HQ HQ CHICAGO NYC The Promise Webinars are practical and cost-effective

HQ HOME HOME

LA HQ

S A WEBINAR V E S HQ HQ CHICAGO NYC The Promise Webinars are…the new normal

HOME HOME HOME HOME HOME

MEETING / TRAINING HOME HOME HOME HOME The Promise Plenty of alternatives for running them… The Promise Just like a presentation minus eye contact

- = WEBINAR Reality Most presenters aren’t very good to begin with Reality Most presenters aren’t very good to begin with

“The average grade public interest professionals gave to the presentations they attended was….” C- Reality Now throw in a new set of technical hurdles…

WEBINAR

1,218 RESPONDENTS How many have zero training in how to use effectively? 72% Reality Your webinar audience lives here:

21 Reality Your webinar audience lives here (or here): Reality Your webinar audience

% 20% 20 fielding a call having breakfast

handling domestic distractions

checking Facebook Reality And so we have this…

“You mean it’s nothing but webinars?” The Promise vs. Reality

Saves time Weak presenters Saves money New technical hurdles

Very similar to in- WEBINARS Most not trained person presentation (or meeting) Participants inclined to multitask Variety of platform choices Feels like you’re in hell Agenda

The Webinar on Webinars

• The Promise v. Reality • New Approach A New Approach

You’ll be the first caller, hold please. You’ll be the second caller, hold please. New Approach: It's not presenting minus eye contact…

- = WEBINAR New Approach: It's talk radio plus visuals!

+ = WEBINAR New Approach The Talk Radio Model

You are the “host” • Set expectations • Keep it personal • Keep them involved • Use your assets • Keep it moving New Approach The Talk Radio Model

You are the “host” • Set expectations • Keep it personal • Keep them involved • Use your assets • Keep it moving Set Expectations Be explicit on how to use your platform Set Expectations Avoid groups in conference rooms Set Expectations Avoid groups in conference rooms, unless…

We'd like you to work on this as a team…. Set Expectations Encourage one-to-one connections

1 person 1 Internet connection

1 headset

1 audio connection Set Expectations For smaller groups: leave lines un-muted!

All audio connections are currently unmuted.

If you are receiving audio through your computer and would like to mute your connection, press the mute button at the bottom of your screen. To unmute, press the unmute button.

If you’ve joined via phone and would like to mute *6 your connection, press the star key (*) and then 6. To unmute your phone, just press *6 again. Set Expectations For smaller groups: leave lines un-muted!

Unmuted audio is the closest thing you have to eye contact.

Scroll of Truth Set Expectations For larger groups: different rules…

For larger groups (25 or more), it may be impractical to leave the audio unmuted, so instruct participants how to mute and unmute their connections. Set Expectations Prepare participants to interact Set Expectations Display an agenda Set Expectations Display an agenda (that tracks progress) Set Expectations Summary and Comments

Please use the chat box if you have a Give explicit instructions comment or question. Avoid groups in conference rooms Leave lines unmuted (for smaller groups) Prepare them to interact (e.g., polling early) Display an agenda Other techniques? New Approach The Talk Radio Model

You are the “host” • Set expectations • Keep it personal • Keep them involved • Use your assets • Keep it moving Keep It Personal If you have video for participants…

Bob Callahan Callahan and Associates Keep It Personal If not, create slides for participants Keep It Personal Create slides for participants Keep It Personal Create slides for speakers Keep It Personal Create slides for speakers Keep It Personal Create slides for speakers Keep It Personal Create slides for speakers Keep It Personal Create slides for speakers Keep It Personal Create slides for speakers Keep It Personal Be prepared to show who's speaking

Post a list of speakers and participants with their respective slide numbers so you can toggle to their slide as they speak. Keep It Personal Be prepared to show who's speaking Keep It Personal Watch your language

Good morning everybody! Glad you could all join us today… Good morning! Glad you could join us today…

What's the difference? Keep It Personal Speak to individuals, not groups

“Everybody? You all?” Keep It Personal Summary and Comments

Create student slides Create speaker slides Talk to the individual Limit class/meeting size Keep It Personal Summary and Comments

Please use the chat box if you have a comment or question. Create student slides Create speaker slides Talk to the individual Limit class/meeting size Other techniques? New Approach The Talk Radio Model

You are the “host” • Set expectations • Keep it personal • Keep them involved • Use your assets • Keep it moving Keep Them Involved Engagement is a common problem

TELECONFERENCE

VIDEOCONFERENCE

WEBINAR Keep Them Involved Engagement is a common problem

Remember this woman! Keep Them Involved First few minutes are critical Keep Them Involved First few minutes are critical Keep Them Involved Look for ways to ask questions Keep Them Involved Look for ways to ask questions

65 Keep Them Involved Look for ways to ask questions Keep Them Involved Look for ways to ask questions Keep Them Involved Use polling (if technology allows) Keep Them Involved Use polling (if technology allows) Keep Them Involved Assign pre-work Keep Them Involved Stop and take questions frequently

And use slides like this to send a visual signal for Q&A as well as to remind participants to raise their hands, unmute phones, etc. Keep Them Involved Stop and take questions frequently Keep Them Involved Stop and take questions frequently Keep Them Involved Stop and take questions frequently

Assign one person to monitor questions in the chat box while you lead the webinar. Keep Them Involved Use Q&A time to ask questions, too… Keep Them Involved Summary and Comments

Give them something to do right from the start Call on people (and use their “student slides”) Ask questions instead of just providing information Take questions frequently (and plant a few!) Keep Them Involved Summary and Comments

Please use the chat box if you have a comment or question. Give them something to do right from the start Call on people (and use their “student slides”) Ask questions instead of just providing information Take questions frequently (and plant a few!) Other techniques? New Approach The Talk Radio Model

You are the “host” • Set expectations • Keep it personal • Keep them involved • Use your assets • Keep it moving Use Your Assets Voice – The “Radio” Factor

TELEVISION +10 POUNDS

RADIO -10 to 20% CLARITY Use Your Assets Voice – The “Radio” Factor

In radio, they teach announcers to really emphasize or “punch” key words because the audience doesn’t have visual cues to help them understand, and because the higher and lower ends of the audio may be lost in the transmission. The telephone can be even worse. So, what may feel like over- emphasizing to you will actually sound normal to the listeners. Use Your Assets Voice – The “Radio” Factor

In radio, they teach announcers to really emphasize or “punch” key words because the audience doesn’t have visual cues to help them understand, and because the higher and lower ends of the audio may be lost in the transmission. The telephone can be even worse. So, what may feel like over- George Thorn emphasizing to you will actually sound normal to the listeners. Use Your Assets Voice – The “Radio” Factor

In radio, they teach announcers to really emphasize or “punch” key words because the audience doesn’t have visual cues to help them understand, and because the higher and lower ends of the audio may be Charlie Henderson lost in the transmission. The telephone can be even worse. So, what may feel like over- emphasizing to you will actually sound normal to the listeners. Use Your Assets Voice – The “Radio” Factor

Consider leading meetings or hosting classes standing up. Use Your Assets Voice – Don't let yours be the only one!

Yes, I had a quick Another advantage comment… of frequent breaks for questions and comments is that other voices break up the monotony of a single speaker. Use Your Assets Visuals Use Your Assets Visuals Use Your Assets Visuals Use Your Assets Visuals Use Your Assets Visuals Use Your Assets Omit items that serve only as visual “noise”

OMIT FROM WEBINAR SLIDES Use Your Assets Visuals – when you must have text

Sometimes you will want to have a lot of text on a slide. For example, when you want to include a lengthy direct quote. In those cases, stop and let the participants read the slide for themselves. The silence will get their attention (which is a good thing), and if you read it to them, you'll only be a nuisance because they're already trying to read it for themselves. Use Your Assets Visuals – when you must have text Use Your Assets Video (of host and participants) Use Your Assets Video – Avoid common mistakes

Good lighting, BAD no distractingLIGHTING backgrounds

Talk directly to the camera Use Your Assets Video – Avoid common mistakes

Good lighting, BAD no distractingFRAMING backgrounds

Talk directly to the camera Use Your Assets Video – Avoid common mistakes

Good lighting,UNFLATTERING no distracting ANGLE backgrounds

Talk directly to the camera Use Your Assets Video – Avoid common mistakes

Good lighting, NO no distractingEYE CONTACT backgrounds

Talk directly to the camera Use Your Assets Video – Avoid common mistakes

 LIGHTING  FRAMING Good lighting, no distracting BACKGROUND backgrounds EYE CONTACT Use Your Assets Video – Appearances matter!

Good lighting, no distracting backgrounds

Talk directly to the camera Use Your Assets Video Use Your Assets Video

Set video to play “full screen” or center and place on black background to avoid clutter when viewing. Use Your Assets Visuals – guidelines on good design Use Your Assets Summary and Comments

Please use the chat box if you have a comment or question. Compensate for “the radio factor” Bring in other voices to break the monotony Visuals: appearances matter, fewer words, more images Other techniques? New Approach The Talk Radio Model

You are the “host” • Set expectations • Keep it personal • Keep them involved • Use your assets • Keep it moving Keep it Moving Always build Keep it Moving Always build

STORY STRUCTURE RESOLUTION

B A R R B PROTAGONIST I A E R R R B I A E R INCITING R GOAL INCIDENT R I E R

INTERNAL/EXTERNAL Keep it Moving Always build Keep it Moving Always build Keep it Moving (because if you don't…)

TIME ON-SCREEN - 3:26 Keep it Moving (because if you don't…)

TIME ON-SCREEN – 4:23 Keep it Moving (because if you don't…)

TIME ON-SCREEN – 15:43 Keep it Moving (because if you don't…)

TIME ON-SCREEN – 15:43 Keep it Moving Intersperse speaker and student slides Keep it Moving Be prepared to create many slides Keep it Moving Be prepared to create many slides

60 minutes = 130+ slides Keep it Moving Be prepared to jump to any slide

Print PPT (9 slides per page) and number slides to facilitate jumping to any slide in your deck when in “Full Screen” mode. Keep it Moving Summary and Comments

Please use the chat box if you have a comment or question. Always build Intersperse speaker and student slides Be prepared to create many slides and to jump to any slide Other techniques? New Approach The Talk Radio Model

You are the “host” • Set expectations • Keep it personal • Keep them involved • Use your assets • Keep it moving Caveats Webinars Are Not Always Appropriate

[When] the purpose of the meeting is to wrestle with a difficult issue with opposing positions represented, the phone is too impersonal to allow for constructive dialogue. Caveats One hour maximum (or add breaks)

It's still sitting and staring at a computer screen. Additional Points Get feedback Additional Points Get feedback Questions and Comments

Please use the chat box if you have a comment or question.

Last chance: any more questions about any of the tips we shared today? After-Class Time (Optional)

If you don't have to rush off, Andy, George and Charlie will be staying online after class for any participants with questions, comments or other business. Just remain connected. Free Monthly Newsletter www.thegoodmancenter.com

FEBRUARY 2020

JANUARY 2020

a Fear or Hope: Which Motivates a More? (This group tried both.) The question inspiring this month's newsletter is one I Fakehear with regularityNews during is our Not workshops a Game and webinars. (But Learning to Spot It Is) My response, which I stand by even though it sounds like a dodge, is "It depends." Just a few weeks ago, however, I was compelled to rethink that answer whenDid I received you hear an end-of-year that Attorney solicitation General from William Climate Barr just resigned? Also, the Houston Astros have been stripped of Resolve, a Los Angeles-based nonprofit. their last World Series title, and Taylor Swift just punched Kanye West in the mouth. If all three items strike you as suspicious, they should - that's fake news across the board - but if I had Climate Resolve works to put a local face on climate change,tweeted and these they arestories, small they(14 full-time would staf havef, annual spread budget faster , further and deeper than of $1.7 million) but effective. They convinced the city of LA to update its building code so that all new or refurbished buildings willreal include news. "cool roofs," and in 2019 they killed plans for a new 8-12 lane freeway that would have created even more sprawl in a region that already definesFake the news term. isn't merely a nuisance. If we learned anything from the 2016 presidential election, it's that fake news can threaten the very foundation of our Jonathan Parfrey founded Climate Resolve in 2010 anddemocracy serves as its. Social media experts estimate that roughly 47 million Twitter Executive Director. Parfrey knows his way around the accountsnonprofit world are inbots entirely devoted to spreading false stories. And that number general and the environmental community in particular. He served as the LA Director of Physicians for Social Responsibility for 13 years,doesn't as evena begin to take into account the humans who are retweeting this commissioner at the Los Angeles Department of Waternonsense. and Power for 5 years, and he cofounded the statewide Alliance of Regional Collaboratives for Climate Adaptation. When Jonathan and his team Attry somethingthis rate, newit's foolish, it to believe that fact-checkers can keep up with this Jon Roozenbeek gets my attention, so I called him last week to find out tsunamiwhy they decidedof dishonesty to . So whatJonathan do we Parfrey do? Jon Roozenbeek says that if you use both fear and hope in their solicitation, and more importantly, if it worked. (Story continues here.) Please note: Apple Mail users may can'tneed to debunk scroll down it manually all, then. "pre-bunk." And one way to successfully do that, he has discovered, is through a game. (Read full story.) Please note: Apple Mail users may need to scroll down manually. Follow us on Twitter #GoodmanCenter Keep the Learning Going Webinars in April and May

www.thegoodmancenter.com Final Thought Remember where your audience lives, and… Final Thought …try approaching your webinars in a new way!

+ = WEBINAR To our friends at Bank of America… After-Class Time

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