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Ballpk 05 Issue 1 Engl. Qx4b THE OFFICIAL INTERNATIONAL NEWSLETTER OF MAJOR LEAGUE BASEBALL H ALL-STAR PREVIEW ISSUE 2007 MLB DELEGATION ALL-STARS GATHER IN VISITS CHINA On the heels of opening an office in Beijing this past THE CITY BY THE BAY December, a group of Major League Baseball executives including President and COO Bob DuPuy, Executive Vice Presidents Tim Brosnan (Business) and Jimmie Lee Solomon (Baseball Operations) and Senior Vice President of In - ternational Business Operations Paul Archey visited four cities in China in May to tour baseball facilities and meet with officials from the China Baseball Organization on potential business and game development endeavors. Also part of the delegation were MLB International Committee members Sandy Alderson of the San Diego Padres; Larry Lucchino of the Boston Red Sox; and Kevin McClatchy of the Pittsburgh Pirates. As part of its ongoing and di - verse international game devel - opment plans, MLB currently assists Chinese baseball with equipment and coaching ajor League Baseball’s (MLB) brightest League organizations (includes Minor Leagues) were development support. MLB stars will compete for home field ad - born outside of the United States, hailing from 35 coaches, Jim Lefebvre and Mvantage in the World Series when the countries and territories worldwide. Bruce Hurst, have worked with All-Star Game returns to San Francisco, The traditional All-Star Game festivities will be the China National Team since California on July 10. The San Francisco Giants have tailored to Giants tradition with Willie Mays, former 2000 in preparation for the 2008 played host to the Midsummer Classic three times San Francisco great, serving as Ambassador for the Olympics in Beijing. Plans for the immediate future include an in their history, but this will be the first time the Amer - event. A 24-time All-Star, Mays played in one of the MLB game in China and the es - ican League and National League compete in the most memorable All-Star Games in history, when tablishment of a baseball acad - beautiful confines of AT&T Park. The Giants fran - he started for the National League at San Francisco’s emy. chise has hosted an All-Star Game five times in the Candlestick Park in 1961. After the American League past, including twice before their departure from took a 4-3 lead in the top of the 10th inning, Mays New York prior to the 1958 season. doubled home Hank Aaron to tie the score and came As the game of baseball becomes more interna - around to win the game for the National League on tional than ever, it is fitting that the city of San Roberto Clemente's dramatic game-winning hit. Francisco hosts this All-Star match-up. With large While the All-Star Game serves as the center - Asian and Latin American populations, more than piece, All-Star week will once again feature an ar - 39% of San Francisco residents have immigrated ray of fan-friendly events including: DHL All-Star to the United States. On Opening Day 2007, a record Fanfest; XM All-Star Futures Game; Taco Bell Leg - S China National E number of foreign-born players (246) were listed on ends and Celebrity Softball Game; Gatorade All-Star G A Team Coach M I MLB rosters, representing 15 countries and territo - Workout Day; and the State Farm Home Run Derby Y Jim Lefebvre T T E ries. Overall, more than 44% of players in Major (event schedule on page 2). G 1 MLB AROUND THE WORLD 2007 ALL-STAR WEEK WORLD BASEBALL CLASSIC SET FOR MARCH 2009 July 6 - July 10 ollowing the overwhelming success of the inaugu - from the inaugural tournament to the participating coun - Moscone West Fral tournament, the second World Baseball Clas - tries and territories and the International Baseball Fed - Convention Center sic has been officially scheduled for March 2009. eration (IBAF). The monetary awards were distributed At the tournament’s steering committee meeting in May, based on predetermined percentages of the net revenue World Baseball Classic, Inc. (WBCI) announced that ini - corresponding to each team’s finish in the tournament. tial invitations for the 2009 tournament The national federations are set would be extended to the eight teams that to contribute a minimum of $3.3 advanced to the second round of play in million to local baseball pro - the 2006 World Baseball Classic – Cuba, grams. In addition, the IBAF re - Dominican Republic, Japan, Korea, Mex - ceived close to $1 million for Sunday, July 8 AT&T Park ico, Puerto Rico, United States and global game development initia - Venezuela. Following a period of evaluation that will con - tives. More than half of the net proceeds of the event went sider all potential candidates for entry, the remaining eight to the participating federations, the IBAF and the charita - countries will be invited in December 2007. ble partner of the inaugural World Baseball Classic, Habi - WBCI distributed more than $8 million in proceeds tat for Humanity. MLB INTERNATIONAL ACADEMY SIGNINGS 1PM (PDT) he Major League Baseball Academy Program is designed to provide promising junior players with the en - Tvironment and the instruction to prepare for the rigors of professional and international baseball. Currently, Academies are held in Tirrenia, Italy and Queensland, Australia for elite players from all over the globe. Over its six-year history, 102 Australian Academy participants have signed professional contracts. The European Acad - emy, initiated in 2005, has already seen 11 participants sign with Major League Clubs. On June 8th, outfielder Joris M O C . Bert of Paris, France became the first European Academy alum selected in the First Year Player Draft when he B L M ) was chosen by the Los Angeles Dodgers in the 19th Round. Below are 12 of the 113 MLB international 2 1 ( W Academy graduates enjoying success with minor league clubs. O L R 4PM (PDT) A F Y N O T Monday, July 9 AT&T Park ; ) 1 1 ( D N O M H C I R L I H P ; ) 0 1 ( Y Adam Blackley – LHP Daniel Berg – C Hayden Beard – RHP Timothy Cox – LHP K C A T Boston Red Sox Minnesota Twins New York Mets Boston Red Sox A P N I V E K ; ) 6 ( 11A M (PDT) R O T C O R P S I R H C ; ) 9 , 4 , 3 ( Y D Trent D’Antonio – C Bradley Harman – SS Allan De San Miguel – C David Sutherland – 1B D I R Florida Marlins Philadelphia Phillies Minnesota Twins Los Angeles Dodgers P M O T ; ) 7 , 2 ( T 5P M (PDT) R A H R E I Tuesday, July 10 AT&T Park G L U A P ; ) 8 , 5 , 1 ( E L A Alex Liddi – 3B Donavon Hendricks – LHP H Shane Lindsay – RHP Luke Hughes – 2B Y R R Colorado Rockies Minnesota Twins Seattle Mariners Atlanta Braves E 5P M (PDT) J PLAYER NATIONALITIES ARIZONA ATLANTA BRAVES BALTIMORE BOSTON CHICAGO CUBS DIAMONDBACKS Australia, Canada, ORIOLES RED SOX Canada, Cuba, Dominican Colombia, Cuba, Cuba, Canada, Dominican Dominican Republic, Curacao, Dominican Republic, Japan, Republic, Mexico, United Dominican Republic, United Puerto Rico, Germany, Puerto States, Republic, Mexico, States, Venezuela United States Rico, United Venezuela United States States, 22 Venezuela MARKETING AND SPONSORSHIP E. SUN & MASTERCARD TEAM UP WITH MLB . Sun Financial Holdings is linking its Ebrand with Major League Baseball in Tai - wan on a new advertising campaign ti - tled “Trust,” featuring New York Yankee ace pitcher and Taiwanese national hero, Chien- Ming Wang. The program sets to capitalize on Wang’s reputation as a sinkerball pitcher who relies on his teammates to play good defense behind him. The campaign demonstrates how teamwork and trust lead to success both on the field and in life. E. Sun featured Wang in tele - vision commercials and print advertisements at in-bank locations and major transit stations. In coordination with global MLB partner MasterCard International, E. Sun also launched MasterCard-branded credit cards and Cirrus ATM cards featuring Wang’s image. In April, the cards were launched alongside a premium give-away campaign in which more than 200,000 posters and bookmarks were given to customers applying for the special Chien-Ming JUST DO IT: Wang edition E. Sun MasterCard. ENJOY THE PRESSURE Long-time MLB sponsor Nike Japan launched a new advertising campaign this spring, highlighting FOUR NEW PARTNERS ACTIV ATE IN JAPAN the Major League debut of Japanese star Daisuke Matsuzaka with the COCA-COLA (JAPAN) COMPANY, LTD signed a NETZ AUTO will feature six MLB Clubs as part of Boston Red Sox. Launched on April one-year sponsorship agreement to their year-long third anniversary campaign at 3, a television commercial depicting promote their new sport drink, Aquarius by 1,600 locations nationwide. Matsuzaka calmly preparing for featuring Daisuke Matsuzaka in a Opening Day while carrying the Boston Red Sox uniform on expectations of fans from across the billboards, in-store advertisements world on his shoulders emphasized and television commercials. the global appeal of Major League ASAHI iniintiiattieadteadn aadnveratidsvineg rtising Baseball. Shot at the Red Sox Spring campaign highlighting the intense Training complex in Ft. Myers, rivalry between the New York Yankees Florida and at Fenway Park in and Boston Red Sox and the Clubs’ popular Japanese players – Hideki Boston, the campaign was supported Matsui and Daisuke Matsuzaka. with retail POS throughout Nike KELLOGG’S created four cereal box outlets in Japan. Nike athletes covers featuring MLB All-Star play - Akinori Iwamura of the Tampa Bay ers and MLB-branded prizes. More Devil Rays, Kazuo Matsui of the than 1.5 million cereal boxes have Colorado Rockies and Kenji Johjima been distributed in supermarkets of the Seattle Mariners were also across Japan.
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