An Exploration of Chroma Key Technology Within Social Interaction S.A.M Van Alebeek C.D
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Designing for festivals and events: An exploration of Chroma Key technology within social interaction S.A.M van Alebeek C.D. Gonzalez Moreno M.M.P. Weerts Industrial Design Industrial Design Industrial Design Eindhoven, the Netherlands Eindhoven, the Netherlands Eindhoven, the Netherlands [email protected] c.d.gonzalez.moreno@student. [email protected] tue.nl ABSTRACT interaction. The research question has been set together This research has been conducted to investigate the with hypotheses. influence of Chroma Key technology on social interaction at events and festivals. This will be done through a photo Main research question: booth and Chroma Key application. Different groups of “How does Chroma Key technology influence social people tested the pink screen function, on a booth or with interaction on events and festivals?” an application, together with artefacts. These subjects have been observed as well as interviewed. Next to this, material Sub questions: explorations have been done for the discovery of colors and ● Does Chroma Key technology appeal to investigation of embroidery. In the end the concept Festive festival/event visitors? has been defined as a product-service system with ● Do festival/event visitors feel engaged to interact personalised garments, optional embroidered patterns and a with the Chroma Key technology? Chroma Key application to invite for social interaction ● How can personalised garments add extra value to between event visitors. Findings show that there is potential event experiences? for Chroma Key technology in events and the improvement of social interaction. To acquire answers to these questions, a product-service system named Festive will be used. Festive offers people an Author Keywords app. However, in some studies the preliminary booth of Wearables, Technology, Personalised, Fashion, Social, Festive will be used. With this app or booth social Interaction, Events, Festivals, Embroidery, Green Screen, interaction is central and by interacting with others you can Chroma Key, Patterns, Augmented Reality. create unique and creative pictures. Festive offers an online platform to create your own personal, unique piece of INTRODUCTION clothing. These garments have been created with specific Mobile phone use has been increasing severely for years color palettes that can be detected by a filtering app. This and is still growing. [1] This often results in a decrease of app exchanges the colors for an image, a digital design, that the social interaction between people. “We lose our ability is related to a specific event or festival [3]. Difference in to have deeper, more spontaneous conversations with patterns can offer difference in interaction and difference in others” as said by MIT professor Sherry Turkle [2]. expression of digital designs. Embroidery will also be Especially on social events, that provide great opportunities tested to see whether embroidering a pattern on a garment for social interaction, this phone use can have a big might increase the value of the concept and alter visitors’ negative impact. However, this paper will try to use this experience during events or festivals. phone usage to do the opposite, namely letting event visitors seek contact with each other and having phones METHODOLOGY invite for bigger social interaction. Furthermore, there has MATERIAL EXPLORATIONS been a visible increase in the popularity of social media In this conducted research material properties, pattern filters that offer a feeling of augmented reality. For generation and applications have a big importance. example, Snapchat can map the contours of one’s face and Wearables are personal and close to the body. Used display an animated image on it. These two developments materials should be explored well before they will be turned are the basis of this paper and shaped this research. into garments for specific individuals. In this part of the research, material explorations will be done to investigate This paper will focus on the impact of a similar augmented colors and patterns that can be used for the application of reality technology, namely green screen technology. This Chroma Key on personalised garments. new technology will be investigated on events and festivals to see if the use increases and enriches the human-human 1 Colors During the test, participants can play around with the iPad Because parts of the users’ garments have to be transformed and pink attributes to explore how the app changed the into a digital design, colors used in the personalised color into a digital design. Insights and results were gained garments have a high significance. Since there is a limited through observations, an interview per group and a short number of colors that can be used for this transformation, survey (see Appendix II) that was filled in per individual extensive color research has to be done. Different colors are participant. printed out and tested with the Chroma Key Pro app [3] on Subjects three different levels, namely the use of the blue, pink and Participants were gathered on spot and came in groups of green filter. After this test, all possible colors will be friends. These participants were males and females between specified for further research development. the ages of 18 and 24 and all study Industrial Design at the After these color explorations, gained knowledge can be Technical University of Eindhoven. They were all students applied in two different ways. First of all, colors are that liked to go to events. A total of 21 participants were applicable for printing on textile and for the development of gathered for this study. The participants took photos with garments through this printing. Digital textile printing has a their own group of friends. wide range of available colors. Secondly, yarns that can be Materials used in the embroidery machine for the luxury garments For this study, a device is needed with the Chroma Key should be investigated. With using the app on the Studio Pro - Green, Blue & Pink screen [3] app. Attributes embroidery yarns in the wearable senses lab at the TU/e, are needed, so the participants can play around with the knowledge can be achieved about which colors can be used app. The attributes in this particular study are pink and for tests in this research and future prototypes. Finally, the consisted of a hat, an inflatable beach ball and some working colors will be tested in different densities (1,2,3,4 handcrafted sashes. A booth is necessary to hold up the and 5 stitches/mm) to find the perfect feel, look and effect device so participants can see themselves through the front in combination with the application for the concept. camera of the iPad. This booth was a low fidelity stand and Patterns was only used during user study 1. To provide the users with personalised garments, unique Study protocol patterns can be created on the website of Festive. These This study was developed to gain quantitative and patterns can either be printed on quality fabric or qualitative data and it consisted of two main phases: embroidered when chosen for the luxurious option. In this research, there will be a focus on the embroidery technique ● Phase 1: Observations in which participants and application of generated patterns through an explore the concept. embroidery machine. Different patterns will be ● Phase 2: Interviews in which participants were embroidered on different types of textiles, in order to asked about their experience. analyse the material behavior. The types of textile used for this part of the research are cotton, thin tricot and thick Phase 1: tricot. During these observations, the participants were first told about the concept and were asked to sign a consent form. FIELD STUDY The goal of the study is to see whether there is interest in For this research, three user studies have been developed, such a concept. Because this test has an exploratory each depending on the results of the previous study. The approach, the only explanation given was the context about approach was both qualitative and quantitative. The creating memories at an events. After explanation, the participants went through a hands on experience with the participants were free to play around with the attributes for design and were observed, interviewed and asked to fill in a as long as they liked. The participants indicated when they short survey (see Appendix II) afterwards. In the following wanted to take a picture. There were no limitations or text, details of the setup of the individual studies can be comments given by the researchers during this part, as the found. participants should be allowed to play around freely. This phase allowed for exploration and gave the participants User study 1 time to think about the concept. This study focused on the validation of the concept and finding out whether there was an interest in the product. It Phase 2: took place during one of the Lucid drinks at the faculty of During this phase, participants were interviewed per group. Industrial Design and the University of Technology in They were asked about the experience they had, about Eindhoven. Participants were invited to come over to a sharing their pictures online and about the interaction with photo booth (see Appendix VI) to take a picture with pink the booth. Besides this, a short survey (see Appendix II) attributes. The booth held an iPad with the Chroma Key Pro was held with the individual participants of a group. This app [3] where participants were able to see themselves survey consisted of two questions that participants rated on before the picture was taken. a scale from 1 to 5. How likely would it be for you to use our product during events? and On a scale from 1 to 10, 2 how would you rate interacting with this product? (10 Phase 1: highest).