Designing for festivals and events: An exploration of Chroma Key technology within social interaction S.A.M van Alebeek C.D. Gonzalez Moreno M.M.P. Weerts Industrial Design Industrial Design Industrial Design Eindhoven, the Netherlands Eindhoven, the Netherlands Eindhoven, the Netherlands
[email protected] c.d.gonzalez.moreno@student.
[email protected] tue.nl ABSTRACT interaction. The research question has been set together This research has been conducted to investigate the with hypotheses. influence of Chroma Key technology on social interaction at events and festivals. This will be done through a photo Main research question: booth and Chroma Key application. Different groups of “How does Chroma Key technology influence social people tested the pink screen function, on a booth or with interaction on events and festivals?” an application, together with artefacts. These subjects have been observed as well as interviewed. Next to this, material Sub questions: explorations have been done for the discovery of colors and ● Does Chroma Key technology appeal to investigation of embroidery. In the end the concept Festive festival/event visitors? has been defined as a product-service system with ● Do festival/event visitors feel engaged to interact personalised garments, optional embroidered patterns and a with the Chroma Key technology? Chroma Key application to invite for social interaction ● How can personalised garments add extra value to between event visitors. Findings show that there is potential event experiences? for Chroma Key technology in events and the improvement of social interaction. To acquire answers to these questions, a product-service system named Festive will be used.