Cohere Studio LLC Portfolio of Selected Works

Contact: Dmitry Paperny Managing Partner, Creative Director [email protected] (917) 488-1855 3

About Us the Studio

Cohere Studio LLC is a design boutique committed to creating relevant online content usingusing newnew technologiestechnologies for a distinguished group of Fortune 500 clients, including TimeTime Warner,Warner, NewsNews Corp,Corp, Cohere Studio LLC is a design boutique committed to creating relevant online content using Facebook, Starwood Hotels and Resorts, P&G, NBC Universal, Martha Stewart LivingLiving Omnimedia,Omnimedia, new technologies for a distinguished group of Fortune 500 clients, including Time Warner, Nike, Boeing, IBM and Toyota among others. News Corp, Facebook, Starwood Hotels and P&G, Resorts, NBC Universal, Martha Stewart Living Omnimedia, Nike, Boeing, IBM and Toyota among others. The studio was founded in 2008 by designers Dmitry Paperny and Jeffrey Jouppi, whowho havehave beenbeen collaboratingThe studio on online was projects founded for over in 10 years 2008 and who by share designers a desire to create Dmitry andand buildbuild Paperny elegant,elegant, and Jeffrey Jouppi, who have useruser friendly,been friendly, collaborating technically advanced on sites online projects and online for applications. over 10 Additional years rolesroles and inin thethe studiostudio who areare share filledfilled a desire to create byby aand network build of partners elegant, and consultants user friendly, with shared technically work history, design advanced sensibilities, sites andand and commitmentcommitment online applications. toAdditional to quality.quality. With roles the offices in in the New York studio City are and in the filled San Francisco by a network of partners BayBay and Area,Area, consultants CohereCohere StudioStudio with LLCLLC isis ideallyshared ideally situatedsituated work to provide history, personalized design creative sensibilities, services to clients and onon bothboth commitment EastEast andand WestWest to Coasts. quality. Coasts. With the offices in New York City and in San Francisco Bay Area, Cohere Studio is ideally situated to provide personalized creative services to clients on both East and West Coasts. Our corecore competency competencies clusters

• User Interface Design • Information Architecture • Icon and Product Design • Interaction Design • Visual Design and Digital Illustration • User Experience Design • Mobile and Tablet Design • Customer Experience Modeling

• Content Strategy • User Insights and Audience Research • Content Development and Curation • Usability Testing • Taxonomy and Ontology Development • Iterative Development

• Search Engine Marketing (SEM) • HTML and CSS development • Search Engine Optimization (SEO) • CMS Design and Implementation

Selected Awards Selected awards • • Webby Award for Best Visual Design, LIFE.com (2011) • • American Society of Magazine Editors Award, LIFE.com (20(2011)11) • American Society of Magazine Editors Award, LIFE.com (2011) • Webby Award for Best Homepage, LIFE.com (2010) • Webby People’s Voice Award, LIFE.com (2010) • Webby Award, Health.com (2009) • Webby• Webby Award, Health.com Award, Health.com (2009) (2009) • Webby Honoree, My Home Ideas, Southern Accents, (2009) • Webby• Webby Honoree, Honoree, My Home My Ideas, Home Southern Ideas, Accents, Southern Cooking Accents, Cooking Light (2009) Light (2009) • Gold Eddie Award, Best Online Tool, In Style Hair Makeover (2008) • Gold• Gold Eddie Award, Eddie Best Award, Online Tool, Best In Style Online Hair Makeover Tool, In Style Hair Makeover (2008) (2008) • Magazine Publishers of America Entertainment Site of the Year: EW.com (2007) • Magazine• Magazine Publishers Publishers of America Entertainment of America Site of Entertainment the Year: Site of EW.com the Year: (2007) EW.com (2007) • Magazine• Magazine Publishers Publishers of America Fashion of America Fashion Website of the Website Year: InStyle.com of the (2007) Year: InStyle.com (2007) • SocietySociety of Publication of Publication Designers Medal, Designers realsimple.com Medal, (2006) realsimple.com (2006) • SocietySociety of Publication of Public Designersation Designers Award, In Style Award, “Instant In Style” Style application “Instant Style” application (2006) (2006)

Principals

Dmitry Paperny Jeff Jouppi creative director art director Dmitry Paperny is the co-founder of the Studio. Jeff Jouppi is the co-founder of the Studio. He is Most recently Dmitry was Creative Director a creative professional specializing in developing at Time Inc. Interactive, responsible for visual consumer web products including content design and branding of Time Inc.’s category-­ websites, promotional mini-sites, and web 2.0 leading websites such as InStyle, Entertainment applications. Consulting independently, Jeff was Weekly, Health, , LIFE.com, portals the designer responsible for Time Inc.’s award MyRecipes and MyHomeIdeas and many more. winning sites including LIFE, Entertainment Dmitry also oversaw design and branding of SPC Weekly, InStyle, Real Simple and sites for SPC Digital sites, including Cooking Light, Southern Digital. Jeff has over 15 years of experience in the Living, Coastal Living and Cottage Living. In online content and computer graphics industry. addition, he acted as a design advisor to the His career began as a stop-motion animator for internal design teams at People.com, Time. the ABC children’s series ‘Bump in the Night’. com, and This Old House.com. The sites under his design supervision reached nearly a billion Transitioning to computer graphics, he was hired pageviews a month. as Art Director and first employee of ThinkFish Productions, an MIT/RISD startup focused At Viewpoint, where he started as Product on bringing creative and expressive digital Manager for interactive online products and rendering products to market. Continuing on later became Vice President of Creative Strategy, through a merger with Viewpoint DataLabs, he managed the creative process utilizing he worked to productize the award winning company’s groundbreaking technology from ThinkFish technology into client services and concept to implementation. His creative work a desktop application. Moving to Computer for clients such as Nike, Sharper Image, Sony, Associates, he served as Creative Director for a Gateway, IBM, Ford and Boeing won numerous pilot R&D group focusing on interface concepts awards and industry accolades. Dmitry began to provide elegant visual access to complex data his career in graphic design in 1991 when he for their Unicenter enterprise management founded a design studio that specialized in applications. Jeff rejoined Viewpoint Corp. in corporate identity, product packaging and 2000 with the role of expanding its 3D media graphic design for clients that included Capitol technology’s capabilities to include online Records, Warner Music, La Crema Winery, promotions, interactive games and collaborative Barefoot Cellars and UCLA, among others. design environments. Clients included Ford, Infiniti, NBC, AOL, Sony, and Warner Bros. Jeff Over the years Dmitry won numerous design oversaw the creative integration of Viewpoint’s and technology awards, including 2007 Web technology into AOL 8.0 with uses for immersive Designer of the Year Award from MIN, and Time ad placement, shopping tools and personal Inc. President’s Award in 2004. Dmitry holds a themes. Jeff received a BFA with Honors in BFA with Honors in Graphic Design from School Illustration/Animation from Rhode Island of Visual Arts. Dmitry teaches a graduate course School of Design. on web design at NYU School of Publishing, where he is an adjunct professor. Our Process

Strategy and Analysis • Determine Mission and Constituencies, evaluate Business Needs • Review Target Audience, Competitors, and Differentiating factors • Develop Content Priorities, assess Strengths, Weaknesses, and Desired Changes • Establish Success Metrics, determine Available and Required Resources • Analyze Technology and Platform Needs • Prioritize Stakeholders’ Wish List

UX Design and Information Architecture • Evaluate and conceptualize the user experience • Identify personas and core user behavior • Determine how to organize and architect the information • Translate requirements into site maps and wireframes • Test often and early

Visual Design • Establish site branding goals and requirements • Create mood boards, establish and apply look and feel to the core pages • Create pixel-accurate PSD files for each page template • Create complete design specification for future design updates

Construct and Launch • Create technology, infrastructure and integration specifications • Identify and analyze technology vendor proposals • Develop standards-based HTML and CSS code • Develop the back-end code and content management templates • Visual Fidelity, Functional, User and Accessibility Testing LIFE.com Site, Branding and Mobile Design Stella & Dot Website, Intranet, Mobile design

MiMedia branding, site, application, packaging and app UX and Visual design Gust.com Consumer and Application sites UX, Design, front-end coding Jim Jubak Asset Management Branding, Content Site and Mutual Fund sites Facebook Marketplace Snob.ru website, branding, mobile applications, marketing and advertising

iVIllage Home & Garden Channel Redesign EW.com Redesign

Martha Stewart Shopping Channel Design and Mobile Apps Starwood Hotels SPG Multi-brand website InStyle Hollywood Hair Makeover Application Health.com Redesign AOL Bill Pay Application Design Time Inc Publishing System: Internal CMS UI, UX and Visual Design Various iPhone Applications

Martha Stewart Everyday Food App

Snowglobe Maker App Various iPhone Applications Various icons and illustrations