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Myhomeideas.Com, Time Inc.'S New Home Portal, to Give Away a Luxurious Idea House, a Prize Package Worth $1 Million

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MyHomeIdeas.Com, Time Inc.'s New Home Portal, to Give Away a Luxurious Idea House, a Prize Package Worth $1 Million Idea House Sweepstakes to Run from August 1-September 30 Lucky Winner To Be Announced Mid-October Will Receive Beautiful Coastal Home in Northwest Florida's WindMark Beach Cross-Platform Program Includes Online, Print and On-Location: New 'Home Giveaway' Channel Features Virtual Tour, Behind-the-Scenes Footage and More; Promotional Ads to Run Across Time Warner Properties July 15, 2008, (PORT ST. JOE, Fla., and BIRMINGHAM, Ala.) - MyHomeIdeas.com, a new home and garden portal from SPC Digital, the digital arm of Time Inc.'s lifestyle subsidiary Southern Progress Corporation, will give away a luxurious Idea House in a sweepstakes that will run from August 1 to September 30, 2008. Individuals can enter once per day for a chance to win the prize package worth $1 million. The winning entry will be announced mid-October, and the lucky sweepstakes winner will receive a coastal home located in WindMark Beach, developed by The St. Joe Company in the Northwest Florida town of Port St. Joe. For a chance to win and for complete contest rules, go to: myhomeideas.com/myhome/homegiveaway. The Idea House Giveaway is a cross-platform program with online, print and on-location components. MyHomeIdeas.com introduced a new channel on the Web site called "Home Giveaway," which showcases ongoing original content and updates on the project. Online features on the WindMark Beach Idea Home will include floor plans, before and after images, interviews, footage with the architect and designer, a virtual 360-degree tour, extensive photo galleries detailing unique design elements, color and more. Interactive elements will include a blog where visitors can post feedback. Promotional advertising for the sweepstakes is appearing in the July, August and September issues of select Southern Progress and Time Inc. magazines and will run in Web sites across Time Warner properties. The aptly named Idea House will serve as a public showcase for innovative lifestyle and design ideas. Visitors to MyHomeIdeas.com will find hundreds of practical take-away decorating techniques from the home that can be easily applied to anyone's living space, no matter what your style or square-footage. "Southern Progress Corporation is proud of our nearly two decade legacy of working with the nation's leading developers, architects, designers and builders to produce Idea Houses that inspire, motivate and encourage people to create homes that reflect their individual style," said Jim Sexton, senior vice president and editorial director of SPC Digital. "We're thrilled that this first home giveaway occurs at WindMark Beach, a community created by St. Joe, with whom we have a strong relationship, to take this concept to the Web in a bold new way." The home is located in WindMark Beach, in Port St. Joe, FL., approximately 40 miles east of Panama City and 20 miles west of Apalachicola. It is a 2,020-acre waterfront community that embraces the essence of coastal living and reflects the local Southern style of Northwest Florida. Resting on four miles of beach, WindMark Beach represents a return to a lifestyle that is tied to the water and surrounding community. "The WindMark Beach community is beautifully situated on one of the last, great undiscovered beaches in Florida," said Jerry M. Ray, JOE's SVP for Strategic Alliances. "It is a remarkably special place that captures the spirit of 'Old Florida' - relaxed, and resting lightly on the land. The lucky winner of this house will become part of something truly special. We have collaborated with Southern Progress on the creation of a dozen Idea Homes and Show Homes, and we are very pleased that SPC Digital has chosen WindMark Beach for this exciting promotion." The architects on the project are Cooper, Robertson, & Partners of New York and the interior designer of the home is E. Dale Trice of Design Services of Florida in Santa Rosa Beach, Fla. About WindMark Beach Vernacular Florida architectural styles, tin roofs and deep porches pay homage to this historic region, which has inspired the design of WindMark Beach. A BeachWalk is under construction and will run parallel to St. Joseph Bay, enabling people to enjoy stunning views while making their way along the planned 3.5-mile BeachWalk and miles of meandering footpaths. The inventory of buildable beachfront suitable for a large-scale community is virtually exhausted across the southeastern United States. WindMark Beach is one of the last large-scale master planned beachfront communities likely to be built in Florida and the southeastern U.S. More information about WindMark Beach can be found at windmarkbeach.com. About St. Joe The St. Joe Company, a publicly held company based in Jacksonville, is one of Florida's largest real estate development companies. We are primarily engaged in real estate development and sales, with significant interests in timber. Our mission is to create places that inspire people and make JOE's Florida an even better place to live, work and play. We're no ordinary JOE. More information about JOE can be found at our web site at joe.com. About MyHomeIdeas.com: MyHomeIdeas.com is an extensive home and garden portal introduced by SPC Digital, the digital arm of Time Inc.'s Southern Progress Corporation, a subsidiary of Time Inc. The portal, which draws on the experience of more than 60 on-staff interior designers, architects, landscape architects and stylists, features original content and material from such nationally recognized brands as Cottage Living, Coastal Living, Southern Living, Southern Accents, and Sunset magazines and Oxmoor House books. About Southern Progress Corporation: A leader in lifestyle information, Birmingham, Ala.-based Southern Progress Corporation (www.southernprogress.com) publishes Southern Living, Cooking Light, Health, Coastal Living, Southern Accents, Cottage Living, and Sunset magazines, and books through Oxmoor House. It also has a strong Web presence through branded portals, including MyRecipes.com and MyHomeIdeas.com, and individual Web sites. Southern Progress is a subsidiary of Time Inc. Contacts: MyHomeIdeas.com Jennifer Zawadzinski [email protected], 212-522-9046 or Karen Affinito [email protected] 212-522-3740 The St. Joe Company April Mason Nichols [email protected] 212-402-1637 or Jerry Ray [email protected] 904-301-4430 .
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