Air & Space Direct Mail Sales Letter by Legendary Direct Mail Copywriter

(c) J.C. Manheimer & Company, Ltd (c) J.C. Manheimer & Company, Ltd (c) J.C. Manheimer & Company, Ltd (c) J.C. Manheimer & Company, Ltd (c) J.C. Manheimer & Company, Ltd (c) J.C. Manheimer & Company, Ltd (c) J.C. Manheimer & Company, Ltd (c) J.C. Manheimer & Company, Ltd (c) J.C. Manheimer & Company, Ltd Have you also seen these direct mail sales letter examples by legendary direct mail copywriter, J.C. Manheimer?

TEN MINUTE TECH NEW ENGLAND MONTHLY "Your direct mail package indexed 340! "The four-page letter for New England Monthly is Unbelievable!" a masterpiece of exclusivity, highly personal copy, Kim Souza mystery, irresistible teases, bold promises. It pulls Marketing Manager a dazzling 35% cash with 80% pay-up!" Affinity Group Denison Hatch, Editor MORE MAGAZINE Who’s Mailing What "Your direct mail package for More Magazine indexed at 200 doubling response. That doesn't PLAYBOY happen too often in magazine history, and is the "Your Yellow Poly direct mail package has been first time it's happened at Meredith." the control at Playboy for at least 12 seasons!" Ellen de Lathouder Phyllis Rotunno V.P. of Creative Services Playboy Meredith Corporation VERMONT MAGAZINE RODALE’S EVERYDAY HEALTH HINTS "You are still winning big. Still by a factor of 2 to "Your Trigger package now tops our winner's list 1. In fact, BOTH of your packages (regular pkg as the best-ever direct mail package for Rodale and double card) are winning big." books with results 2 to 1 over the standard! In James Barker fact, response was so high, we had to change the Publisher print run." Vermont Magazine Kathy Ramsdell, Promotion Manager Rodale Press HORTICULTURE COOKING LIGHT "The improvement in p(1) net subs was a "JOSH: 10.55%! Bill Jayme: 7.06% whopping 45%!" Congratulations!" Chris Salem Ellen de Lathouder Circulation Director Cooking Light

MARY JANE’S FARM GOOSEBERRY PATCH CHRISTMAS "Not sure if anyone's mailing these days. And I'm "Your Gooseberry Patch package is making really not sure anyone's posting 10% response Oxmoor House direct mail history! It pulled an rates. Anyone, that is, but MaryJanesFarm!" unbelievable response - so much so that we G.K., Senior V.P. Circulation canceled our creative test for the next mailing, Belvoir thinking that it would be wasted money!" Julie Doll THE ASIAN WALL STREET JOURNAL Marketing Manager "Wow! Gross is 4 times and net is double!" OxMoor House Cynthia Zhao Circulation Director STORY The Asian Wall Street Journal "A 14% response is perfectly incredible!” F&W Publishing WRITER’S DIGEST "I've never written a letter to a direct mail TRAIL RIDER copywriter before. But your subscription package for Writer's Digest was super." "Just wanted to let you guys know that your Bob Bly, Author package killed the control by more than The Copywriter's Handbook 50%! Nice job!" Dean Lage Belvoir Media Group (c) J.C. Manheimer & Company, Ltd (c) J.C. Manheimer & Company, Ltd