Prime Time Women’s Sport and Fitness Foundation The case for commercial 3rd Floor, Victoria House, Bloomsbury Square, London WC1B 4SE Supported by: Tel: 020 7273 1740 investment in women’s sport Email:
[email protected] www.wsff.org.uk Women’s Sport and Fitness Foundation Company Limited by Guarantee. Registered in England No. 3075681. Registered charity No. 1060267 Contents 1 Introduction 1. Introduction When the Commission on the Future of Women’s Sport began 2. Executive summary looking at the issue of investment in women’s elite sport in the 3. The case for investment UK in 2009, we asked the question: “Is there genuinely the opportunity to grow this market?”. Based on the research and 3.1 State of play analysis compiled by Havas Sponsorships Insights for this 3.2 The opportunity 3.3 Realising the potential report, it’s clear that the case for investment is compelling. 3.4 Case studies 4. Working with the WSFF The Commission was created by the Women’s As the spotlight of 2012 approaches, the This report is for rights holders, sponsors, Sports and Fitness Foundation (WSFF) to numbers of women playing sport and being broadcasters and government. Using the and the Commission unlock the exceptional potential of women’s active are actually falling, risking a raft of findings, the Commission and the WSFF sport, by bringing together leading figures from immediate and longer-term health, socio- will work closely with them to encourage, Appendices sport, business and the media to address the economic and reputational repercussions. endorse and help realise the benefits of the problems of leadership, investment and profile commercial investment that women’s sport so It’s our conclusion that the acute discrepancy i.