Strategic Plan 2019—2022
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STRATEGIC PLAN 2019—2022 #WEMAKECHAMPIONS OUR PURPOSE Netball Victoria exists to improve people’s lives. OUR VISION To grow and diversify our revenue streams in order to reinvest more into our netball community each year. NETBALL VICTORIA STRATEGIC PLAN 2019 - 2022 3 We enable We have no NETBALL each other limits; we’ve VICTORIA’S to shine got this! IDENTITY “ANCHORS” We are leaders 4 NETBALL VICTORIA STRATEGIC PLAN 2019 - 2022 5 FOREWORD Netball holds a special There is no doubt that netball contributes Despite these challenges, Victorian in many ways to the health and social well- netball has evolved delivering a place in the hearts of being of the people who participate in it. wonderful sporting experience for girls many Victorians, given the Being part of a team as players, coaches, and women across the state. We remain umpires or administrators has given the the most popular sport for females in rich history of our sport opportunity to a great number of girls and Australia, however we are very aware being played across the women to learn skills not only in netball, that the sporting world is changing fast, state in both regional and but life values nurtured by our quality demanding we not only embrace the people. changes, but we must be at the forefront metropolitan areas for of change if we continue to hold the over 100 years. Netball Over time our netball community has ambition of being the leaders for ‘made do’, largely based on the goodwill female sport. has evolved and thrived, of our volunteers and scarce resources, delivering a wonderful holding the belief that our game adds in many ways to the lives of the people who sporting experience at participate in it. We have learnt to be very community and elite resourceful; our sport has been played on levels, helping to forge just about any available surface including grass, asphalt, synthetic and on timber the path for women in courts of various sizes. Our game is played sport in our country. in rain, hail or shine. 6 Community expectations have grown and With a greater focus on gender equality what was considered normal decades ago, many national organisations are now such as poor change room facilities or targeting female participation and as ‘shed-like’ meeting rooms are thankfully such we are seeing more sports vying for no longer acceptable. Government is our traditional netball market. Whilst we under pressure to build more sporting applaud that there are now more options facilities for our growing state of Victoria and opportunities for girls and women as many sports compete for infrastructure to be involved in sport, this strengthens development, facilities or access to courts. our resolve to tackle a more competitive environment and consolidate our place as Many of us are time poor and often cash a leader in it. strapped with the numerous competing interests in our lives. Add to this the latest With our collective focus and energy, we technology and we are forced to re-think believe netball will remain the preferred how we live, work and play. Changing sport for females in Victoria and we will lifestyles have created the need for more continue to evolve and lead the way for flexible options to play or experience sport women in sport. in general. We are seeing the development of short or modified versions of games; We are excited about the sport can be watched on TV, on apps, and live streamed on your phone or computer. future and proud to share our strategy with you. NETBALL VICTORIA STRATEGIC PLAN 2019 - 2022 7 ABOUT THE DEVELOPMENT AND DELIVERY OF THE PLAN This strategic plan Our community’s feedback has been The contents within this plan are incorporated as part of this plan. The purposefully kept to a high level, however outlines how we will go overarching sentiments throughout our supporting the plan are very detailed about the business of discussions were: annual operational plans and budgets netball in Victoria over that are time-bound with clearly We are one big team; spanning articulated targets for each department the next four years. 1 zones, geographical boundaries of Netball Victoria. and organisational boundaries The plan has been developed over many The deliverables contained in this plan months of deep and rich consultation Successful delivery of the strategy will be structured in accordance with across our netball community. Following 2 is reliant on mutual effort, our resources and budget. Some of the a Netball Victoria Board workshop, an collaboration and interdependence strategies take a long view to the horizon online survey was sent to affiliates, between all that we will progress towards over several where a range of themes were identified. years, and will also be incorporated into The themes were then tested in workshops the next strategic plan. Success in any endeavour rarely over several months across metropolitan 3 Melbourne and regional Victoria with evolves in isolation a wide range of stakeholders including netballers, funders, sponsors, staff, We must all become elite in the athletes and volunteers. 4 work we do 5 The future looks amazing! 8 A life long Being love of member THE FOUR netball centric STRATEGIC DRIVERS These strategic drivers are what propel our forward momentum. Our strategic drivers enable collaboration and connection across our organisation and community. Each of the strategic drivers is delivered by a collective effort by individuals Victorian Building and teams. This delivery ”philosophy” is part netball our netball of our team culture at Netball Victoria. dominance economy NETBALL VICTORIA STRATEGIC PLAN 2019 - 2022 9 A LIFE LONG LOVE OF NETBALL KEYS TO OUR SUCCESS WHAT SUCCESS LOOKS LIKE FOCUS AREAS Netball remains the most • More people playing netball more often • Provide a range of options to participate in our game popular team sport for girls • Competitions and tournaments hit targets (both traditional netball and other netball products) and women in Victoria • A clear pathway for athletes, coaches and technical • Implement a schools’ strategy officials to help reach their potential; whatever that • Revitalise the delivery model for clinics might be • Our new ‘State Home of Netball’ is a place for elite and • A stronger presence in the schools program grassroots netballers to connect • Completion of the ‘State Home of Netball’ project • Safe and compliant netball facilities across the state • Successful funding bid for regional strategy and in locations addressing the community needs and enabling growth • Continued investment in netball’s priority infrastructure projects and in program delivery • Utilising academic research and initiating community consultation to keep our sport dynamic and relevant Netball connects • Our netball family is diverse and welcomes all people • Implementing a new diversity strategy communities • Increased male membership year on year • More opportunities available for males to play in mixed • Netball Victoria and Melbourne Vixens have a greater and male competitions presence in regional Victoria • Developing a product and program pipeline for the • Build stronger alliances with our key sporting partners various stages of life • Netball Victoria has “delivery partners” through a licence program • Ensuring either a pre-season or Suncorp Super Netball home game in regional Victoria occurs annually • Review existing relationships with key sporting partners 10 KEYS TO OUR SUCCESS WHAT SUCCESS LOOKS LIKE FOCUS AREAS Our netball family • More tools and resources for our community to ensure • Developing the capacity and capability of people in they have access to good practice and shared learning our sport to help meet the ever increasing needs of our • More volunteers are in our sport sharing the load community • Each generation of our retired elite players, coaches and technical officials remain connected, helping to nurture new talent • Demonstrating appreciation of our volunteers A deeply rooted • Dedicated space for our history story telling at the new • Bringing our netball story to life at the ‘State Home of connection to our heritage ‘State Home of Netball’ Netball’ and traditions • Our network of former players, coaches and officials • Celebrating and respecting our heritage and traditions are engaged in activities Transforming how our • Melbourne Vixens fans are the most engaged on game • Enabling people to connect with netball through a range community engages with day (season surveys) of technology and platforms and Netball Victoria’s digital netball • Greater opportunities to live stream games strategy • We have the largest digital reach of all Member • Creating the best fan engagement experience of SSN at Organisations Vixens game day • Ensuring our sponsors and partners have first class activations for our fans NETBALL VICTORIA STRATEGIC PLAN 2019 - 2022 11 BEING MEMBER CENTRIC KEYS TO OUR SUCCESS WHAT SUCCESS LOOKS LIKE FOCUS AREAS Our members are central to • An increase of participants in netball • Retaining members through analysis and action our work • More people engaged in the different versions of our • Offering best practice governance, services, resources game and support to our affiliates • Our affiliates are highly satisfied as evidenced through • Decision making and actions are grounded in research, surveys, feedback and consultation evidence and consultation • Every opportunity to engage with our community • Technology platforms are efficient enablers and help to wherever and whenever we can simplify work • Delivering education and training through