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The Experience a Newsletter for the Greater Burlington Partnership September 2013 Vol. 93 No. 9 The Experience A Newsletter for the Greater Burlington Partnership Partnership Gears Up for Manufacturers Month p5 Capturing Greater Burlington as a Travel Destination p9 View The Experience at www.greaterburlington.com 610 North 4th Street, Suite 200 Burlington, Iowa USA 52601 Phone: 319-752-6365 FAX: 319-752-6454 E-mail: [email protected] Website: www.greaterburlington.com Volume 93 No. 9 News Partnership Belongs to Rivers Association Let Our Crew Help You Page 4 Partnership Gears Up for The Partnership’s crew of volunteers has set sail and is working one on Manufactures Month one with members to discover the best marketing opportunities for their Page 5 business. With more than 100 events and publications provided by the Alliant Energy Presents: Workforce Greater Burlington Partnership, the help is appreciated. Realities Page 6 As you begin to think about your 2014 marketing plan and what options Member Profile of the Month Page 7 best fit your business, a member of our crew will be happy to help Director Nomination Process Begins you navigate through the menu of options. The crew includes Aaron Page 7 Baltisberger, Sarah Beckman, Brett Bessine, Bryan Bross, Amy Burkhart, Business & Industry Website Section Kevin and Jayne Gobble, Jon Hart, Brian Hopkins and Tammy Starkey Gets Refreshed Hopkins, Dana Johnston, Patty Moad, Lisa Nafziger and Amy Strothman. Page 8 Capturing Greater Burlington as The goal for the Partnership is to ask members one time per year to support a Travel Destination Page 9 the ongoing events and publications rather than return month after month. New Members & Business The volunteer crew will be assisting with this effort through October 1. Successes Page 10 & 11 If you haven’t been contacted and are interested in being involved or Calendar of Events viewing the menu of sponsorships or advertising options, you can look Page 12 for the “Oceans of Opportunities” button at the bottom of Member Information www.greaterburlington.com or call 319-208-0041. Page 13 Upcoming Partnership Events Page 14 Partnership Calendar Page 15 Kay Sackville Breuer Sherri Krause Beth Nickel Heritage Fest is Coming Vice President Finance Manager Convention & Visitors Bureau 319-208-0041 319-208-0044 Exec. Dir. 319-208-0045 Page 16 [email protected] [email protected] [email protected] Just A Thought Page 4 Belinda Colwell Becky Kuster Melissa Schwenker Administrative Assistant CVB Ass. & Welcome Center Membership Director Front Cover Photo: 319-208-0042 Coordinator 319-208-0052 319-208-0046 Ed Minard [email protected] [email protected] [email protected] 319-753-2034 [email protected] www.edminardphotography.com Steve Frevert Brenda Levitt David Toyer Downtown Partners, Inc. Econ. Development & Govt. Dir. of Economic Development SUBSCRIPTIONS: Price is $24, which is Exec. Dir. 319-208-0056 Affairs Coord. 319-208-0047 319-208-0053 included in annual events fees. Non-members: [email protected] [email protected] [email protected] $3 per issue. Periodicals postage paid at Burlington, Iowa. POSTMASTER: The Experience is published monthly by the Greater Burlington Jason Hutcheson Sheila Newman Brenda Wischmeier Partnership. POSTMASTER send address changes President & CEO Program Director Director of Marketing to The Experience (USPS 001-692), 610 North 319-208-0043 319-208-0048 319-208-0040 Fourth Street, Suite 200, Burlington, Iowa 52601 [email protected] [email protected] [email protected] page 2 RiverPark Place • 610 North 4th Street, Suite 200 • Burlington, Iowa 52601 • 319-752-6365 Pasta & Politics Be a Marketing Ninja On September 5, the Des Moines County Supervisors will Chamber of Commerce members are encouraged to attend join Chamber of Commerce members for lunch. Bob Beck, “Be a Marketing Ninja” each month to learn new marketing Tom Broeker and Jim Cary will address questions raised by tools and grow your business. These no cost mini sessions the Government Affairs committee of the Greater Burlington are held over the noon hour in the Winegard Board Room. Partnership, as well as from those attending the luncheon. Bring your own lunch, listen, learn and share. Business owners, marketing staff, human resources and administrative This event is new in 2013 and has included panels from staff are encouraged to attend. Des Moines County Schools and the Burlington and West Burlington City Councils. The luncheons are well attended This month’s “Be A Marketing Ninja” will be held on Tuesday, and very informative. Do not miss the conversation and September 24 at 12 pm on “Online Reputation Management the opportunity for your voice to be heard. Issues will be and Social Media” with Eric Thomas, President of ETC discussed that affect your business. Thank you to our event ComputerLand. sponsor, the City of West Burlington. RSVP by September 23 to Belinda Colwell, Administrative Assistant at [email protected] or 319-208-0042. Lunch will be served at 11:45 am at a cost of $10 in the Winegard Board Room at the Greater Burlington Partnership. RSVP to Mark your calendars for the October 29 “Be A Marketing Brenda Levitt, Economic Development & Government Affairs Ninja” on “Linkedin” with Jeff Ebbing, Director of Marketing Coordinator at [email protected] or at 319-208-0047. and Communications at Southeastern Community College. On the Cover Featured on the cover are the Riverboat Ambassadors. This The Greater Burlington Convention & Visitors Bureau is group of volunteers helps welcome the passengers on the fortunate to work with this group of volunteers. Featured on Queen of the Mississippi and the American Queen Riverboats the cover: Top row (left to right): Don Close, Milt Paule, Jack to Greater Burlington. Naylor, Ed Minard Middle row: Ruth Ann Sandrock, Laurie Paule, Judy Adams, Joyce Cordor Bottom row: Bev Siekman, The Riverboat Ambassadors goal is to create a welcoming Carolyn Bouquet, Donna Richardson environment for visitors to Greater Burlington. This is an energetic group who truly love the community and are proud Not Pictured: Bonnie Baldwin, Chuck Rucker, Ruthann Griggs, to share the history, attractions, shopping and dining with the Diane Mansheim, Barbara Schulz, Rodney Botts, Al and Sue passengers. They’ll even sing to you at the drop of a hat with Kristensen. songs about Iowa and Greater Burlington. Special thanks goes to Ed Minard, owner of Ed Minard Not only do these volunteers greet passengers at the Riverfront, Photography, for his time and talent with the photograph. View but they volunteer at the Welcome Center and on other boards more of Ed’s photography at www.edminardphotography.com. that make Greater Burlington a great place to travel to and call home. We specialize in customers! RIVIVEERR R RIIDDGGEE DEN R NTTAALL C CAARREE IVER RIDGE DE Burlington R NTAL CARE “A“A Commitment Commitment to Excellence”e” Locations to Serve You “ADR. Commitment DAVID C.to ExcellencCAMP e” David Toyer 1233 N. Roosevelt 400 N. Main DR.DR. D ADAVIDVID C. CAMP CAMP 752-2741 753-5488 DR. NATHAN M. HEUBNER Dir. of Economic Development DR.DR. NA NTHANATHAN M.M. HEUBNERHEUBNER Also Ft. Madison 700 N. Third Street • Burlington, Iowa 52601 319-208-0053 700 N.700 Third N. Third Street Street • • Burlington,Burlington, Iowa Iowa 52601 52601 [email protected] (319)(319) www.riverridgedentalcare.com752-1840 752-1840 • ww• wwww.riverridgedentalcare.com.riverridgedentalcare.com Offering Complete (319) 752-1840 • www.riverridgedentalcare.com Tire & Auto Service 700 N. Third Street Over 24 tire brands available Burlington, Iowa 52601 email: [email protected] www.billupstire.com (319) 752-1840 [email protected] • www.greaterburlington.com page 3 Partnership Just a Belongs to Rivers Thought Association Rivers are an incredibly important asset to our local economy. Navigation on the Mississippi College Students: River is imperative for the transportation of commodities in Ready for Work? and out of the region. In addition, Tens of thousands of college students across the state have Workforce challenges are the number one issue in flood control efforts are becoming resumed studies. As a nation, we place significant value economic development. From laborers to professionals, increasingly necessary as on education, and that emphasis has provided us with the companies are having a difficult time filling positions all thousands of acres of agricultural, dominant global economy. Education, however, comes across the county. Talent has become our most scarce residential and industrial ground with significant cost. resource. Those states, regions and communities that face serious flooding threats. solve talent shortages will be the ones to thrive in the A quick Google search reveals dozens of studies regarding future. Congress, for whatever reason, has the cost of higher education. Estimates carry a fairly failed to recognize the importance wide range, but the total costs of a four year degree from I’m all for a well-rounded education, but my expectations a public university averages about $90,000. At private have moved beyond the basics. Can you communicate of the Lock & Dam system and colleges, the price tag is closer to $170,000. Both estimates competently? Do you understand the terms ‘profit margin’ has failed to act on comprehensive include living expenses but exclude scholarships. and ‘return on investment?’ Can you
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