Santa Clara University Scholar Commons Communication College of Arts & Sciences 2007 Orality and Literacy 25 Years Later Paul A. Soukup Santa Clara University, [email protected] Follow this and additional works at: https://scholarcommons.scu.edu/comm Part of the Communication Commons Recommended Citation Soukup, Paul A. (2007). Orality and Literacy Twenty-Five Years Later. Communication Research Trends, 26(4), 1-33. CRT allows the authors to retain copyright. This Article is brought to you for free and open access by the College of Arts & Sciences at Scholar Commons. It has been accepted for inclusion in Communication by an authorized administrator of Scholar Commons. For more information, please contact [email protected]. Orality and Literacy 25 Years Later Paul A. Soukup, S.J. [email protected] 1. Introduction Walter Ong, S.J., published Orality and Literacy: tion for the series. Hawkes concludes with this general The Technologizing of the Word 25 years ago, in 1982. guideline: The book appeared in Methuen Press’s New Accents Each volume in the series will attempt an objec- series, under the general editorship of Terence Hawkes, tive exposition of significant developments in its along with titles on literature, literary criticism, and field up to the present as well as an account of its popular culture. The series holds particular interest for author’s own views of the matter. Each will cul- communication scholars, as it presented general intro- minate in an informative bibliography as a guide ductions to a number of areas that greatly influenced to further study. And while each will be primari- communication studies for a new generation of stu- ly concerned with matters relevant to its own dents. These included Hawkes’s Structuralism and specific interests, we can hope that a kind of Semiotics (1977), Fiske and Hartley’s Reading conversation will be heard to develop between Television (1978), Hebdige’s Subculture: The Meaning them; one whose accents may perhaps suggest of Style (1979), Bennett’s Formalism and Marxism the distinctive discourse of the future. (p. x) (1979), and Ong’s Orality and Literacy (1982). (Ong’s Given the influence of the series and particularly book proved popular and the publisher re-issued it in of Orality and Literacy—“Ong’s most widely known 1988, leading some citations of Orality and Literacy to book; translated into 11 other languages” (Farrell, have the 1988 date.) n.d.)—this issue of COMMUNICATION RESEARCH TRENDS In his General Editor’s preface, Hawkes explains looks back at Orality and Literacy: the book, its recep- that the New Accents series responds to the growing tion, and its subsequent use in communication studies. importance of literary studies. “Each volume in the Ong’s work certainly influenced more than communi- series will seek to encourage rather than resist the cation, but to attempt to review all of that runs well process of change, to stretch rather than reinforce the beyond the possibility of a focused review. However, boundaries that currently define literature and its aca- TRENDS will attempt to indicate the scope of the influ- demic study” (in Ong, 1982, p. ix). The series set out to ence of Orality and Literacy with several bibliogra- explore new methods of analysis as well as “new con- phies. And so, this issue also includes a (most likely cepts of literary forms,” including electronic media. incomplete) citation bibliography as well as—in the Though rooted in the academic area of literary studies spirit of Hawkes’s “informative bibliography”—an and “contemporary approaches to language” (p. x), abridged classified bibliography of themes introduced Hawkes consciously chose an interest in communica- in Orality and Literacy. 2. Orality and Literacy A. The Book Cultural and Religious History (1967b) and Interfaces Even though, as Hawkes indicated in his preface, of the Word: Studies in the Evolution of Consciousness the book serves as a stand-alone survey of develop- and Culture (1977). Ong flagged the connection to ments in its field, Ong regarded the book as the third these previous works with his subtitle, “the technolo- member of his trilogy on studies of the word, preceded gizing of the word.” The first two books explored by The Presence of the Word: Some Prolegomena for themes of oral expression in the context of the “senso- COMMUNICATION RESEARCH TRENDS VOLUME 26 (2007) NO. 4 — 3 rium” or combination of human senses; stages of tech- McLuhan, 1962; Havelock, 1963; Mayr, 1963; and nological involvement with the word (writing, printing, Goody & Watt, 1968). electronic); characteristics of sound and the role of Ong structures Orality and Literacy quite simply. silence; ways in which technological transformations The introductory chapter introduces the general con- interact with psychological transformation; the rela- cept of orality, with the next two chapters explicating tionship of developments in culture and consciousness; that concept. Two following chapters address writing and ideas about the relationship of primary orality to and literacy, with the next chapter examining narrative secondary orality, particularly as manifest in newer from oral and written perspectives. Ong concludes with electronic media. a number of “theorems” in which he ties the historical The ideas presented in Orality and Literacy had information in the first six chapters to current trends in long germinated in Ong’s thought, with some elements literary studies. appearing as early as in his published dissertation on the In Chapter 1 Ong introduces and situates his main Renaissance scholar Peter Ramus (1958), and others in concepts, all concentrated on the understanding of the his three collections, The Barbarian Within (1962), In “oral character of language” (p. 5). Here Ong reviews the Human Grain (1967a), and Rhetoric, Romance, and work in linguistics, applied linguistics, and sociolin- Technology (1971). Essays in these collections devel- guistics, particularly as they examine the dynamics of oped ideas about the history of rhetoric, visual repre- oral versus written verbalization. Ong’s concern lies sentation and visualism more broadly, systems of with language, but his background in literature cau- thought, modes of conceptualization, the sense of audi- tions him and his reader against the academic prejudice ence, and the general interaction of culture and commu- towards and emphasis upon writing. And so here he nication forms. Dance (1989) regards Orality and stresses the importance of oral expression in cultures as Literacy as a kind of summary of Ong’s thinking, par- well as the then-newly-growing appreciation for ticularly in terms of how sound affects human thinking expressions like epic poetry and performances. (p. 186), though the book does much more. For him it Chapter 2 provides a history of the awareness of reveals Ong’s concern with human culture, life, and the the oral tradition, from ancient times to—really the role of sound—or the neglect of sound (p. 196). focus of the chapter—the modern exploration of the In all of his explorations of these topics—visual- Homeric question. That question dealt with the under- ism, sound, the representation of thought, systems of standing of the composition of the Iliad and the consciousness, and so forth—Ong begins phenomeno- Odyssey and their subsequent place of honor in the logically, as an historian of rhetoric and rhetorical Western canon. Who “wrote” those poems? How? forms. Evidence drawn from the changes in rhetoric Generations had debated the question and Ong summa- and the contrasting understanding and expression of rizes the responses, which he uses—particularly the knowledge in Greek and Hebrew cultures grounds his work of Milman Parry (1928), Albert Lord (1960), and explorations and eventually directs his attention to the Adam Parry (1971)—to situate the current understand- role of communication media. His historical data point- ing of orality and primary oral cultures. He also shows ed to the impact of the printing press. But he shortly how this newer understanding of primary oral cultures came to understand that writing first highlighted the has informed the study of African, Asian, Arabic, and changes he noticed. American narratives and expression. Finally, Ong Ultimately Orality and Literacy summarizes and introduces the work of Havelock (1963) that explores presents research on “basic differences . between the the consequences of the shift from primary orality to ways of managing knowledge and verbalization in pri- writing as a means of expression. In this context, he mary oral cultures (cultures with no knowledge at all of calls for more research from a wide variety of disci- writing) and in cultures deeply affected by the use of plines, but especially those that address questions of writing” (p. 1). By his own reckoning (Chapter 1) and consciousness (pp. 28-30). one confirmed by Havelock (1986, pp. 25-26), an When many people think of Orality and Literacy, explosion of interest in oral culture and the growing they perhaps immediately recall Chapters 3 and 4 since impact of literacy occurred in the early 1960s, with the these two central chapters offer elegantly crafted sum- publication of several books on oral and written ver- maries of the studies of orality and literacy. In Chapter balization, as well as on the composition of the 3, “Some psychodynamics of orality,” Ong sets out “to Homeric epics (Lord, 1960; Levy-Strauss, 1962; generalize somewhat about the psychodynamics of pri- 4— VOLUME 26 (2007) NO. 4 COMMUNICATION RESEARCH TRENDS mary oral cultures” (p. 31). Acknowledging the diffi- not quite in parallel to his treatment of orality, but call- culty that a literate person has in imagining how one ing attention to what writing does to cultures and peo- who does not have an experience of writing expresses ple. For example, writing removes people from direct oneself and, based on those expressions, thinks, Ong or live interaction with one another, justifying solitude begins with a consideration of sound and the human (pp.