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AD AGE MAIN 05-19-03 a 141 AADB 5/16/03 7:55 PM Page 1 AD AGE MAIN 05-19-03 A 141 AADB 5/16/03 7:55 PM Page 1 May 19, 2003 | Advertising Age | 141 AD AGE’S ’03-’04 NETWORK HOUSEHOLD SHARE ESTIMATES Few new shows wow SUNDAY 7 p.m. (ET) 8 p.m. 9 p.m. 10 p.m. America’s Funniest Home Videos 10-8 Alias The Practice 10.3 8.5 8.5 11.3 60 Minutes Cold Case CBS Sunday Movie buyers in TV upfront 15.8 13.0 10.4 Dateline American Dreams Law & Order: Criminal Intent The Lyon’s Den 10.5 10.0 13.8 12.5 Star vehicles shine;Fox makes inroads on NBC Oliver Beene King of the Hill The Simpsons The Ortegas Malcolm Arrested Dev. No Fox programming 8.0 8.5 11.0 9.0 9.0 8.0 By WAYNE FRIEDMAN p.m. Monday show, “Skin,” is about Smallville: Beginnings Charmed Tarzan & Jane No WB programming and RICHARD LINNETT the romance between the children of 4.0 4.0 3.3 a politician and a porn mogul. MONDAY8 p.m. 9 p.m. 10 p.m. media buying executives don’t ex- “There might be some advertisers Prime Time / Movie of Week Monday Night Football pect many breakout shows from the who are skittish about ‘Skin,’” said 8.0 18.4 broadcast networks’ next season, as Brad Adgate, senior VP-audience re- Yes, Dear Still Standing Raymond Two & Half Men CSI: Miami 12.5 14.0 18.5 15.5 17.3 few shows struck them as instant hits. search for Horizon Media, which Fear Factor Las Vegas Third Watch Still, of those being talked about, could lead to content about the adult- 10.3 8.8 11.5 media agency executives say CBS’s entertainment industry. Joe Millionaire / Wonderfalls Skin No Fox programming Charlie Sheen sitcom “Two and a NBC will focus on its troubled 12.3 9.5 Half Men” and Jerry Bruckheimer’s Tuesday night. “Whoopi,” starring The Parkers Opposite Sex Girlfriends Half and Half No UPN programming drama “Cold Case” are good bets. Fox Whoopi Goldberg running a New 3.5 3.5 3.5 3.5 was praised for its improv celebrity York City hotel, will air at 8 p.m., fol- 7th Heaven Everwood No WB programming sitcom “The Ortegas” and soapy dra- lowed by “Happy Family,” starring 6.0 5.0 ma “The O.C.” NBC earned high John Larroquette and Christine TUESDAY8 p.m. 9 p.m. 10 p.m. marks for British import “Coupling” Baranski as husband and wife dealing 8 Rules I’m With Her According to Jim Perfect NYPD Blue and the James Caan drama “Las Ve- with three grown kids. NBC’s con- 11.5 11.0 10.0 9.0 11.8 gas.” And ABC’s sitcom “I’m With troversial sexed-up comedy, “Cou- NCIS The Guardian Judging Amy Her” was noted by some. pling,” takes up the 9:30 p.m. Thurs- 13.5 12.3 12.8 The race to be first in delivering day spot, in the hopes it will benefit Whoopi Happy Family Frasier Morning Miami Law & Order: SVU 18-49 year old viewers—NBC is the from the “Will & Grace” lead-in. 7.5 8.5 12.5 11.5 12.8 American Juniors / American Idol 24 No Fox programming leader, with Fox trailing close be- 12.8 11.5 hind—was a major issue at the up- FEW NEW REALITIES One on One All of Us Rock me Baby The Mullets No UPN programming front this year. Broadcast networks have mostly 3.5 3.5 3.0 3.0 “If you are the leader, you should kept their word—at least for now— Gilmore Girls Fearless No WB programming just try to protect your turf,” said Shari when it comes to reality TV. Only 5.0 5.5 Ann Brill, VP-director of program- one new reality show was on broad- WED. 8 p.m. 9 p.m. 10 p.m. cast schedules last week during My Wife and Kids It’s All Relative The Bachelor Karen Sisco upfront presentations in New 10.5 10.0 13.3 10.0 York: Fox’s “American Ju- 60 Minutes II King of Queens The Stones Brotherhood of Poland, N.H. nior,” essentially “American 12.5 11.5 10.5 10.3 Idol” for kids. Otherwise, a Ed The West Wing Law & Order standard array of comedies and 10.8 14.3 19.8 dramas—with some recogniz- That ’70s Show Stan Hooper Bernie Mac Show Cedric Presents No Fox programming able names—will be on TV 10.0 9.0 8.5 8.0 screens this fall. Enterprise Jake 2.0 No UPN programming 4.5 4.5 FOX HOPEFUL:“The O.C.” This season all eyes are on ABC, the network needing the Smallville Angel No WB programming 5.3 4.0 most improvement. Its push is ming services, Aegis Group’s Carat to reinstate on Fridays its family-ori- THURSDAY 8 p.m. 9 p.m. 10 p.m. NEW SHOWS: (From top) “All of Threat Matrix Extreme Makeover PrimeTime Live North America, New York. “You ented sit-com block known as 8.3 7.3 8.8 have to go out there and be aggressive “TGIF.” Two of its Tuesday comedies Us,” UPN; “Two and a Half Men,” CBS; “Tarzan and Survivor CSI: Crime Scene Investigation Without a Trace and be the leader. Most of NBC’s move to Fridays, “George Lopez” and 18.8 23.8 17.3 moves were defensive. ‘Coupling’ was “Life with Bonnie.” It also adds new Jane,” WB; “Whoopi,” NBC Friends Scrubs Will & Grace Coupling ER a defensive move to get something comedies, “Back To Kansas,” about 21.0 16.0 16.0 15.0 21.8 that smacks of ‘Friends.’ They should how an East Coast guy fits in with his Tru Calling The O.C. No Fox programming go out and do something new.” new Midwest in-laws, and “Hope & Notes: 5.8 6.3 She was impressed by the Fox Faith,” about two sisters, featuring After "Monday Night Football," ABC will run movies starting at WWE Smackdown! No UPN programming 5.5 lineup and believes it has a clear shot Kelly Ripa (of “Live with Regis and 8 p.m. at overtaking the Peacock, if not sig- Kelly” fame) and Faith Ford. Steve Harvey Jamie Kennedy Like About You Run of House No WB programming nificantly ruffling its feathers again On Thursdays, a trouble spot for Fox will make changes in Janu- 3.5 3.5 3.5 3.0 this season, especially with its line- the network, ABC will start a terror- ary. It will start up "Wonder- FRIDAY 8 p.m. 9 p.m. 10 p.m. falls" in January after "Joe Mil- up of new young-adult shows such ist-themed drama “Threat Matrix” at George Lopez Back to Kansas Hope & Faith Life with Bonnie 20/20 lionaire" ends its runs. 9.0 8.5 9.5 9.5 11.3 as “The O.C.” (which stands for Or- 8 p.m. Analysts wonder whether lurid "American Idol" will come back in January after its spinoff' Joan of Arcadia JAG The Handler ange County, Calif.). “It’s new, and content during “the family hour” will 10.5 11.3 11.3 that will bring in the young women turn off viewers or advertisers. "American Junior" ends. as well as the men,” Ms. Brill said. CBS moves aggressively to ad- Miss Match Dateline Boomtown In places where two programs 12.3 13.0 13.8 dress problem areas, most notably on are listed the share number Wanda at Large Luis Boston Public No Fox programming PREVAILING PEACOCK? Wednesdays, where it aims to estab- refers to the first show. 5.5 5.0 7.5 But others believe NBC will continue lish a comedy block by moving “The UPN Friday Movie No UPN programming to prevail, despite stiff competition. King of Queens” to 9 p.m. from Tues- Source: 3.0 Share averages compiled from “NBC has a good, safe schedule,” said day. It will also add “The Stones,” the estimates of media agen- Reba Like Family Grounded Andersons No WB programming Mike Drexler, CEO of Publicis about two grown children living with cies. Shares are usually given 4.5 3.5 3.5 3.5 Groupe’s Optimedia USA. “They their divorcing parents. At 10 p.m., in whole numbers but are listed SATURDAY 8 p.m. 9 p.m. 10 p.m. here to the first decimal place clearly will come in with the No. 1 po- there’s a David E. Kelley quirky Wonderful World of Disney Movie L.A. Dragnet sition in 18 to 49 viewers … [but] Fox “Northern Exposure”-type show, to more accurately reflect an 7.6 8.3 average number. had a very good schedule. They will “The Brotherhood of Poland, N.H.” 48 Hours Investigates Hack The District 9.8 10.8 11.0 give NBC a run for their money.” At least one media buyer agreed Definition: Fox, which scored a major success with this strategy. “It’s a good move to One household share point is NBC Saturday Night Movie with “Joe Millionaire” and “Ameri- establish another night for comedy,” 1% of U.S. households watch- 7.9 can Idol,” will stick to scripted shows Stacey Shepatin, senior VP-director ing TV. There are 106.7 million Cops America’s Most Wanted No Fox programming TV households. 8.5 9.0 at the start of the season.
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