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The Globalization of K-Pop

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The Globalization of K-Pop Bibliographic Research Plan The Globalization of K-Pop Ellie Eunah Kim LIS 601 / Professor Vanessa Irvin Fall 2015 / December 15, 2015 Ellie Eunah Kim Table of Contents I. Introduction -------------------------------------------------------- 3 i. Topic -------------------------------------------------------- 3 ii. Scope & Audience ----------------------------------------- 3 iii. Citation Style & Coding Key --------------------------------- 3 II. Search Strategy -------------------------------------------------------- 4 i. Call Numbers ------------------------------------------------- 4 ii. Subject Headings ----------------------------------------- 4 iii. Search Terms ------------------------------------------------- 5 III. Search Process --------------------------------------------------------- 5 i. OPACs --------------------------------------------------------- 5 ii. Databases & Indexes ----------------------------------------- 6 iii. Web Resources ------------------------------------------------- 8 IV. Conclusion --------------------------------------------------------- 9 V. Bibliography --------------------------------------------------------- 10 VI. Appendix I - Annotated Bibliography -------------------------- 12 i. K-pop and Internet ----------------------------------------- 12 ii. K-pop in the West ----------------------------------------- 13 VII. Appendix II - Search terms relevancy chart ------------------ 13 2 Ellie Eunah Kim I. INTRODUCTION Topic We are witnessing that K-pop has become a global phenomenon. In December 10, this year, a media released an article, “Korea's GOT7 is the world's most talked about pop group on Twitter after One Direction”. 1 It is amazing that this Korean idol group, its members only speak and sing in Korean language, has world-wide popularity. Also, we can see that K-pop stars’ videos are marking the highest views in YouTube, and they sell their concert tickets very quickly all around the world. The first decade of the twenty-first century had brought the Korean Wave, an inundation of South Korean soap opera that covered much of Asia. Now K-pop (some dubbed it Korean Wave 2.0) was the visible form and froth of South Korean popular culture, washing ashore across Asia, the Pacific, and beyond.2In this research, I would like to focus on the current globalization of K-pop. Especially, this plan will provide sources on two subtopics, “K-pop and Internet” and “K-pop in the West”. I chose these topics because Internet is a key for understanding K-pop’s becoming global trend. Also, K-pop has been popular for a quiet long time in Asia, but the popularity in the West is pretty recent situation. So, “K-pop in the West” would be an interesting topic for my target audience and also would give a big picture of the globalization of K-pop these days. Scope & Audience Hawaii has huge population that is interested in Korean culture and K-pop. In Hawaii, there is a radio station only play K-pop, and many K-pop stars visited Hawaii for various events. To match the demand, the University of Hawaii also offers variety of Korean culture, Korean language classes. My target audience is young students in Hawaii who want to gain deep, academic knowledge on K-pop. I used University of Hawaii Libraries' and Hawaii State Public Libraries’ resources for this research. Naturally, I used UH Voyager catalog mainly because it might be the search engine that the UH students would use when they conduct their own searches. Also, for non-UH students, I used WorldCat. The bibliography contains academic, but not too professional sources as well as non- academic sources for undergraduate-level, teenage students. Citation Style & Coding Key I used the Chicago Style citation for this project, as directed by The Chicago Manual of Style3. The cording key I used is explained in Appendix A. I put subject heading controlled vocabulary (CV) and Boolean search terms (i.e. AND, NOT, OR) in ALL CAPS, and put natural language in lowercase. 1 “Korea's GOT7 is the world's most talked about pop group on Twitter after One Direction,“ The Straits Times, December 10, 2015, accessed December, 10, 2015, http://www.straitstimes.com/lifestyle/entertainment/koreas-got7-is-the-worlds- most-talked-about-pop-group-on-twitter-after-one. 2 Lie, John, K-Pop (Berkeley: University of California Press, 2014), 3. 3 University of Chicago Press Staff, The Chicago Manual of Style, 16th edition (Chicago: University of Chicago Press, 2010) 3 Ellie Eunah Kim II. Search Strategy Call Numbers I used WorldCat, OCLC Connexion, Library of Congress Catalog, and Library of Congress Classification Web for finding call numbers. For Dewey Decimal numbers, I used DDC22 (Dewey Decimal Classification, Edition 22). LC Call Number • DS904 History of Asia - Korea - Social life and customs. Civilization. Intellectual life • DS916.27 History of Asia - Korea - History - By period - 20th century - Social life and customs. Civilization. Intellectual life • KPA1170 Asia (South Asia. Southeast Asia. East Asia): Korea. South Korea - General • ML3502.K6 Korea (South) - General Work • ML3790 Literature on music - Music trade • P94.65 Philology. Linguistics - Communication. Mass media - Special aspects - Relation to culture. Intercultural communication Dewey Decimal Classification Number • 300 301 Social Science - Sociology and anthropology • 327 Political Science - International relations • 780 Music • 781.63 Popular music • 951.95 History of Asia - Orient - Far East - Korea - South Korea (Republic of Korea) Subject Headings I used WorldCat, OCLC Connexion, and print version of Library of Congress Subject Headings. • POPULAR MUSIC - KOREA (SOUTH) - HISTORY AND CRITICISM • POPULAR MUSIC - ECONOMIC ASPECTS - KOREA (SOUTH) 4 Ellie Eunah Kim • POPULAR MUSIC -SOCIAL ASPECTS - KOREA (SOUTH) • MUSIC AND GLOBELIZATION - KOREA (SOUTH) • MUSIC TRADE - KOREA (SOUTH) • POPULAR CULTURE - KOREAN INFLUENCES • CURTURAL INDUSTRIES - KOREA (SOUTH) Search Terms As I mentioned above, in this bibliography plan, controlled vocabulary (CV) terms and Boolean search terms (i.e. AND, OR, NOT) are written in ALL CAPS. Natural language (NL) terms are written in lower case. Also, exact phrases are put in quotations. An asterisk (*) or a question mark (?) are used for truncation or stemming. • Search Terms: Korea, K-pop, Korean pop music, internet, west, SNS, Social Network Service, west, abroad, globalization, foreign, social media, America • Boolean Expressions: k-pop AND internet, k-pop AND globalization, k-pop AND west, k-pop AND west NOT language, (k-pop OR korean pop) OR forei?, (k-pop OR korean pop) AND (internet OR sns OR social media?) • Natural language: K-pop in internet, K-pop in the west, SNS and K-pop III. Search Process OPACs • Hawai’i Voyager: Libraries of the University of Hawai’i System Since I know that UH Voyager Catalog contains accurate subject headings in each record, I started my search with controlled vocabularies. When I put POPULAR MUSIC - KOREA (SOUTH) in subject search window, I found six results under the term. It was surprising that this subject heading only brought six results. Other subject headings such as POPULAR MUSIC - ECONOMIC ASPECTS - KOREA (SOUTH) or POPULAR MUSIC -SOCIAL ASPECTS - KOREA (SOUTH) and other subject headings only produces one to three results. Since UH has rich resources on East Asian culture, I thought that changing search strategy would produce better results. So, I tried keyword search. For my first subtopic “K-pop and internet”, I first put “internet AND k-pop”, but it only brought just four results. I removed hyphen between k and pop. “internet AND k pop” produced 33 results. I put “internet AND “korean pop””, and it produced two. I removed quotations and it produced 11. “k pop AND sns” failed to produce results, but “k pop AND social media” produced 20. I tried “(k-pop OR korean pop) AND (internet OR sns OR social network?)” and it brought just six, but the results were the closest to my topic. I found that keyword search is better than subject search in Voyager, so I decided to use keyword search for my second subtopic. In my first search, I could find that the keyword “k pop” worked better than “k-pop” or “korean pop”. So I put “k pop AND west”, and it produced 21 results. I tried “k pop AND America”, and surprisingly it brought better, 32, results. I realized that using specific name of region would help the search. Next, I used “k pop AND global?” and it produced 43 results. 5 Ellie Eunah Kim I also tried NL search, but it only produced litter number of results. But the results itself was pretty accurate. • OCLC WorldCat I stared my search with subject headings. Unlike UH Voyager, when I put “POPULAR MUSIC, KOREA (SOUTH)”, the result was great. The search brought 3,667 results. I could narrow the search using “Topic” tabs, but the tabs did not include my subtopics. So I tried to used keyword and subject heading together. I put “internet” as keyword and put same subject heading “POPULAR MUSIC, KOREA (SOUTH)” together. It only produced seven results, and the relevancy of the results to my topic was not good. So, I returned to the subject search. POPULAR MUSIC -SOCIAL ASPECTS - KOREA (SOUTH) produced 19, and POPULAR MUSIC -ECONOMIC ASPECTS - KOREA (SOUTH) produced five results. POPULAR CULTURE - KOREAN INFLUENCES produced 1,163 and MUSIC TRADE - KOREA (SOUTH) produced 132 results. However, when I tried to search MUSIC TRADE subject heading, somehow South African music related works came up a lot. CURTURAL INDUSTRIES - KOREA (SOUTH) and MUSIC AND GLOBELIZATION
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