Media Release Tuesday 1 November 2013
smoothfm partners with Foxtel
dmg Radio Australia today announced a new partnership with Foxtel to create a dedicated smoothfm television channel, allowing subscription television customers to experience the radio station’s easy listening format, launching on 3 December.
SMOOTH, a television extension of the hugely popular smoothfm radio brand, will be the ultimate music destination and an easy place for viewers to relax.
The partnership will create a true multi-platform brand with smoothfm now the first radio station to become a TV channel in Australia.
Paul Jackson, dmg Radio’s Group Program Director said, “After only 17 months in the radio landscape, smoothfm has exceeded expectations and targets as more listeners discover the station. This is a fantastic opportunity, a unique partnership between smoothfm and Foxtel to launch smoothfm’s new channel that really underlines the strength of the easy listening format.”
Brian Walsh, Foxtel’s Executive Director of Television said, “smoothfm is the fastest growing radio brand in Australia and Foxtel is delighted to partner with dmg Radio in bringing SMOOTH to television audiences. SMOOTH on Foxtel will feature the highly successful adult contemporary music synonymous with smoothfm, with a with a range of programming such as countdowns, concert specials and music videos from iconic artists such as Madonna, Michael Bublè, Adele, Whitney Houston, Fleetwood Mac, Robbie Williams, Celine Dion and Mariah Carey.” smoothfm launched as distinct easy listening station on 21 May 2012 and is radio’s fastest growing brand with over a 1 million listeners in Sydney and Melbourne and substantial growth in all day parts and across all demographics. dmg Radio identified a unique opportunity in both Sydney and Melbourne to create the smoothfm stations which would provide an escape from the noise of the day with an easy place to relax. smoothfm became a national proposition with the launch of smooth on DAB+ in February this year. smoothfm’s play list is not anchored in a specific era, it is programmed to create a broad target and mass audience appeal, with the greatest artists, classic or contemporary.
About dmg Radio Australia dmg Radio Australia comprises eight FM radio stations and one AM radio station. dmg's radio brands include the established Nova stations; Nova 969, Sydney, Nova 100 Melbourne, Nova 106.9 Brisbane, Nova 919 Adelaide and Nova 937 Perth; and smoothfm 95.3 in Sydney and smoothfm 91.5 in Melbourne. In addition, dmg Radio operates Adelaide's FIVEaa and Star 104.5 on Central Coast as well as digital stations Novanation, Koffee and smoothfm. www.dmgradio.com.au
MORE INFORMATION
Jane Elliott – dmg Radio Publicity Director Phone 03 9425 2804 Mobile 0428 508 628 Email [email protected] Web novafm.com.au