J. WVLTER THOMPSON COMPANY NEWS VOLUME XX, NO. 39 FOR STAFF MEMBERS ONLY NOVEMBER 5, 1965 JWT Handles Douglas 'Operation Relocation' LONG BEACH, Calif.—Douglas Aircraft Co. is conducting a drive to recruit some 2,200 aircraft workers to its plant here, moving them and their families from points in the eastern and midwestern sections of the U.S. The effort involves a unique advertising assignment for JWT, and has resulted in close-knit cooperation between Thompson's Los Angeles and New York offices. The largest worker relocation program ever attempted in the U. S. is being con­ ducted essentially through newspaper ad­ vertising — almost entirely classified or classified display — in which air frame as­ semblers, electrical wirers, piping install­ ers, sheet metal workers and other exper­ ienced workers are notified that a Douglas representative will interview them at a convenient location near their present res­ idences. Selected Areas Probed The campaign, for the present, is being concentrated in the New York City and lower New England areas, in upper New TAPES AND PLATTERS—Scissors in hand, Charlie McCarthy gets into the tape-cutting act York state and in parts of Ohio. Areas with his mentor, Edgar Bergen, to help producer Carroll Carroll (r.), JWT-NY, make selec­ have been chosen in which skilled aircraft tions for the Nov. 14 Chase & Sanborn radio special. workers are known to be available, such as on New York's Long Island, where sev­ eral thousand such personnel have been Old Tapes Yield Comedy Nuggets for Radio Show laid off in recent months by Republic Avia­ NEW YORK—One Sunday night, about 30 Put together by Carroll Carroll, JWT- tion Corp. years ago, introducing comedian Fred Allen NY Editorial, from literally miles and Recognizing that fears of insecurity in­ on his weekly network radio show, Portland miles of tapes, the hour-long show is not volved in such a lengthy geographic move Hoffa asked, "Why is it they are always a re-creation or re-enactment, but rather might act as a brake on some potential reviving old plays on Broadway, but never a series of segments from the original applicants, Douglas recruiting copy places old radio shows?" shows of 20 and 30 years ago, featuring stress on the fact that the JWT client has Well, Portland, on Nov. 14, they are. (Continued on page 7) (Continued on page 8) Following up last year's nostalgic suc­ cess on Chase & Sanborn's 100th anniver­ sary, the entire NBC radio network will PR Personnel Promote Singer Contest in Rome once again be the medium for a revival of ROME—Eight members of the JWT-NY four representatives of TV stations and a some of the greatest comedy moments of Public Relations department spent a busy writer for a newspaper feature syndicate. the Golden Age of radio when, that eve­ week here from Oct. 23 through Oct. 29, From among the 15 finalists, three grand ning at 7:05 p.m. (New York time) the handling the finals in the 1965 Singer prize winners were chosen "Young Style- nation will be able to tune in on "The Young Stylemaker Contest. Chase & Sanborn 101st Anniversary Show maker Queens" at a fashion show held Presents Fred Allen." Purpose of this annual event is to in­ Oct. 28 at the Hotel Excelsior. They were: crease sales of Singer Sewing Machines by • Marjorie E. Meads, 16, of Salt Lake creating new interest and participation in City, in the Deb Division (for girls 16 to R. T. French Dry Mix home sewing throughout the U. S. and 18 years of age); Canada. Rome was chosen this year to add • Brenda Hearn, 14, of Marietta, Ga., in Products Lead Market excitement to the event and to maximize the Sub Deb Division (13-15); NEW YORK—September was the largest its publicity value. • Diane Kaufman, 12, of Norfolk, Va., in ks month in the history of Copper Making the Singer-chartered round-trip the Junior Miss Division (10-12). • ..."chen, the brand name for R. T. French's by Pan Am from New York with them was First prize in the Deb Division was a line of dry mixes. October's figures, just a member of the Singer JWT advertising $1,000 cash award or scholarship fund, in, show continuing high sales volume. account team, as well as the 15 finalists plus a jet trip to Paris for two; in the Sub A JWT client for the past 40 years, in the contest with their mothers or com­ Deb Division, a $600 cash prize or scholar­ R. T. French has scored a signal success panions, and a press corps consisting of 11 ship fund and a jet trip to Paris for two; (Continued on page Is) newspaper writers, 18 magazine editors, (Continued on page 6) Is Client Product a Likely Subject for Contemporary Art? Well... Yes (Dan Seymour's thoughts on "The New Communications," heard and seen via tape Brillo Mondrian . and slides by JWTers throughout the unimaginative title world since their original projection in April, carried through the eras of Op and Pop art. Now, a new school has evolved to move contemporary art a step forward [fyiHo] or backward, depending upon the reactions of the viewer. Based on everyday items, the new Yes art works with packaging, foodstuffs, furniture and whatever is handy to the artist, including the well-known package design of a JWT client product, Brillo. Lots of Brillo is currently on view at a New York exhibit, leading to the following Signed . thoughts by one observer, a staff member That makes it art at JWT-NY.) NEW YORK—What attracts social climb­ ers more than a party to which Jacqueline Kennedy has been invited, picks up new followers faster than a politician who promises no new taxes and becomes popu­ lar more quickly than the latest Courreges Brillo Descending a Staircase . couldn't be clearer design? Brillo Pointiliiste . obviously The newest art movement, that's what. *V ~r*s» 'rs~ *s. - Contemporary art is in. The rampant pub­ licity received by the newest artist, the latest opening and the sales prices of paint­ ings are indicative of the trend. Because of the peculiar combination of the sales market and the cultural market that dic­ tates current esthetic values, one finds that within an amazingly short space of time the latest painting style is available as a dress, as underwear, or as a refrigerator door. What Do You Do With It? As a result, the serious student has a difficult time of it. Does one study the style, wear it or add it to the decor? The latest trend to confront students, critics and the general public alike is Yes Art, fathered by a young man named Robert Cenedella, and recently opened in an exhibit at the Fitzgerald Gallery, 718 Madison Ave. The sign in the gallery win­ dow reads "We Give S&H Green Stamps" and the ringing of the cash register sounds vaguely familiar. Among the exhibits are toothpaste, jelly, spaghetti, silver polish, hair spray and an attractive young lady named Sophia Glick- man. The well-tended matrons attracted during a stroll in the crisp autumn air and artist and the public, and art and com­ trait mirror 18x22), and an all-black paint­ giggling schoolgirls, who receive credit for merce, the gallery exhibits an affectionate ing by computer No. 741-193, are all illus­ attending, have a right to be confused. prediliction for the products of the Brillo trative of another portion of the manifesto Although reassuringly near Parke-Bernet, Manufacturing Co., and gives S&H Green which states that Yes Art "will eliminate the gallery has overtones of a supermarket Stamps with every purchase. The showing the preconceived notion that art is any­ stocked by Kafka. includes a single Brillo carton signed by thing more than whatever it turns out Soi-Disant Beauty Dillon Dillon for $1,000, plus fold-your-own to be." According to its manifesto "Yes Art is cartons for $4.95, conveniently and con­ Yes is a frankly admitted outgrowth of a sensual, uninhibited, beautiful and above siderately making art available to the Pop, but exists in a way to counteract it. all affirmative expression of the times we masses at a low price. After a half-century of peering into the live in or don't live in." Yes transcends Multiform Brillo Concepts unconscious mind with abstract expres­ the current Pop style for reproducing the Other permutations of the Brillo theme sionism, artists—individually and collec­ familiar and banal, by stating that "The are a Seurat-type "Brillo Pointiliiste," a tively—began looking for new inspiration Yes artist doesn't necessarily have to see Brillo Mondrian, a cubist work entitled in the commonplace, mass-produced as­ anything or paint anything to create a "Brillo Descending a Staircase," and a pects of everyday life, and the Pop move­ painting. A work of art can be made mere­ Brillo trademark done in needlepoint. ment was born. At first, Pop artists w£ ly by coming across an object that strikes "George's Place," comprised of plaster, a hailed as the new social critics and sa an artist's fancy, and by signing it, he can chair and a box (weight 50 lbs., on sale ists, their burlesques of our obsession with make it into art." for $20. per lb.) "LaRosa Ronzoni #4" bigness regarded as a biting visual com­ In an attempt to live up to the mani­ (spaghetti on canvas 20x20), "Hidden mentary on contemporary culture. festo and to enforce the avowed purpose Masterpiece" (to be discovered sometime Predictably, a philosophy evolved.