J. WVLTER THOMPSON COMPANY NEWS

VOLUME XX, NO. 39 FOR STAFF MEMBERS ONLY NOVEMBER 5, 1965

JWT Handles Douglas 'Operation Relocation' LONG BEACH, Calif.—Douglas Aircraft Co. is conducting a drive to recruit some 2,200 aircraft workers to its plant here, moving them and their families from points in the eastern and midwestern sections of the U.S. The effort involves a unique advertising assignment for JWT, and has resulted in close-knit cooperation between Thompson's Los Angeles and New York offices. The largest worker relocation program ever attempted in the U. S. is being con­ ducted essentially through newspaper ad­ vertising — almost entirely classified or classified display — in which air frame as­ semblers, electrical wirers, piping install­ ers, sheet metal workers and other exper­ ienced workers are notified that a Douglas representative will interview them at a convenient location near their present res­ idences. Selected Areas Probed The campaign, for the present, is being concentrated in the New York City and lower New England areas, in upper New TAPES AND PLATTERS—Scissors in hand, Charlie McCarthy gets into the tape-cutting act York state and in parts of Ohio. Areas with his mentor, Edgar Bergen, to help producer Carroll Carroll (r.), JWT-NY, make selec­ have been chosen in which skilled aircraft tions for the Nov. 14 Chase & Sanborn radio special. workers are known to be available, such as on New York's Long Island, where sev­ eral thousand such personnel have been Old Tapes Yield Comedy Nuggets for Radio Show laid off in recent months by Republic Avia­ NEW YORK—One Sunday night, about 30 Put together by Carroll Carroll, JWT- tion Corp. years ago, introducing comedian Fred Allen NY Editorial, from literally miles and Recognizing that fears of insecurity in­ on his weekly network radio show, Portland miles of tapes, the hour-long show is not volved in such a lengthy geographic move Hoffa asked, "Why is it they are always a re-creation or re-enactment, but rather might act as a brake on some potential reviving old plays on Broadway, but never a series of segments from the original applicants, Douglas recruiting copy places old radio shows?" shows of 20 and 30 years ago, featuring stress on the fact that the JWT client has Well, Portland, on Nov. 14, they are. (Continued on page 7) (Continued on page 8) Following up last year's nostalgic suc­ cess on Chase & Sanborn's 100th anniver­ sary, the entire NBC radio network will PR Personnel Promote Singer Contest in Rome once again be the medium for a revival of ROME—Eight members of the JWT-NY four representatives of TV stations and a some of the greatest comedy moments of Public Relations department spent a busy writer for a newspaper feature syndicate. the Golden Age of radio when, that eve­ week here from Oct. 23 through Oct. 29, From among the 15 finalists, three grand ning at 7:05 p.m. (New York time) the handling the finals in the 1965 Singer prize winners were chosen "Young Style- nation will be able to tune in on "The Young Stylemaker Contest. Chase & Sanborn 101st Anniversary Show maker Queens" at a fashion show held Presents Fred Allen." Purpose of this annual event is to in­ Oct. 28 at the Hotel Excelsior. They were: crease sales of Singer Sewing Machines by • Marjorie E. Meads, 16, of Salt Lake creating new interest and participation in City, in the Deb Division (for girls 16 to R. T. French Dry Mix home sewing throughout the U. S. and 18 years of age); Canada. Rome was chosen this year to add • Brenda Hearn, 14, of Marietta, Ga., in Products Lead Market excitement to the event and to maximize the Sub Deb Division (13-15); NEW YORK—September was the largest its publicity value. • Diane Kaufman, 12, of Norfolk, Va., in ks month in the history of Copper Making the Singer-chartered round-trip the Junior Miss Division (10-12). • ..."chen, the brand name for R. T. French's by Pan Am from New York with them was First prize in the Deb Division was a line of dry mixes. October's figures, just a member of the Singer JWT advertising $1,000 cash award or scholarship fund, in, show continuing high sales volume. account team, as well as the 15 finalists plus a jet trip to Paris for two; in the Sub A JWT client for the past 40 years, in the contest with their mothers or com­ Deb Division, a $600 cash prize or scholar­ R. T. French has scored a signal success panions, and a press corps consisting of 11 ship fund and a jet trip to Paris for two; (Continued on page Is) newspaper writers, 18 magazine editors, (Continued on page 6) Is Client Product a Likely Subject for Contemporary Art? Well... Yes

(Dan Seymour's thoughts on "The New Communications," heard and seen via tape Brillo Mondrian . . . and slides by JWTers throughout the unimaginative title world since their original projection in April, carried through the eras of Op and Pop art. Now, a new school has evolved to move contemporary art a step forward [fyiHo] or backward, depending upon the reactions of the viewer. Based on everyday items, the new Yes art works with packaging, foodstuffs, furniture and whatever is handy to the artist, including the well-known package design of a JWT client product, Brillo. Lots of Brillo is currently on view at a New York exhibit, leading to the following Signed . . . thoughts by one observer, a staff member That makes it art at JWT-NY.) NEW YORK—What attracts social climb­ ers more than a party to which Jacqueline Kennedy has been invited, picks up new followers faster than a politician who promises no new taxes and becomes popu­ lar more quickly than the latest Courreges Brillo Descending a Staircase . . . couldn't be clearer design? Brillo Pointiliiste . . . obviously The newest art movement, that's what. *V ~r*s» 'rs~ *s. - Contemporary art is in. The rampant pub­ licity received by the newest artist, the latest opening and the sales prices of paint­ ings are indicative of the trend. Because of the peculiar combination of the sales market and the cultural market that dic­ tates current esthetic values, one finds that within an amazingly short space of time the latest painting style is available as a dress, as underwear, or as a refrigerator door. What Do You Do With It? As a result, the serious student has a difficult time of it. Does one study the style, wear it or add it to the decor? The latest trend to confront students, critics and the general public alike is Yes Art, fathered by a young man named Robert Cenedella, and recently opened in an exhibit at the Fitzgerald Gallery, 718 Madison Ave. The sign in the gallery win­ dow reads "We Give S&H Green Stamps" and the ringing of the cash register sounds vaguely familiar. Among the exhibits are toothpaste, jelly, spaghetti, silver polish, hair spray and an attractive young lady named Sophia Glick- man. The well-tended matrons attracted during a stroll in the crisp autumn air and artist and the public, and art and com­ trait mirror 18x22), and an all-black paint­ giggling schoolgirls, who receive credit for merce, the gallery exhibits an affectionate ing by computer No. 741-193, are all illus­ attending, have a right to be confused. prediliction for the products of the Brillo trative of another portion of the manifesto Although reassuringly near Parke-Bernet, Manufacturing Co., and gives S&H Green which states that Yes Art "will eliminate the gallery has overtones of a supermarket Stamps with every purchase. The showing the preconceived notion that art is any­ stocked by Kafka. includes a single Brillo carton signed by thing more than whatever it turns out Soi-Disant Beauty Dillon Dillon for $1,000, plus fold-your-own to be." According to its manifesto "Yes Art is cartons for $4.95, conveniently and con­ Yes is a frankly admitted outgrowth of a sensual, uninhibited, beautiful and above siderately making art available to the Pop, but exists in a way to counteract it. all affirmative expression of the times we masses at a low price. After a half-century of peering into the live in or don't live in." Yes transcends Multiform Brillo Concepts unconscious mind with abstract expres­ the current Pop style for reproducing the Other permutations of the Brillo theme sionism, artists—individually and collec­ familiar and banal, by stating that "The are a Seurat-type "Brillo Pointiliiste," a tively—began looking for new inspiration Yes artist doesn't necessarily have to see Brillo Mondrian, a cubist work entitled in the commonplace, mass-produced as­ anything or paint anything to create a "Brillo Descending a Staircase," and a pects of everyday life, and the Pop move­ painting. A work of art can be made mere­ Brillo trademark done in needlepoint. ment was born. At first, Pop artists w£ ly by coming across an object that strikes "George's Place," comprised of plaster, a hailed as the new social critics and sa an artist's fancy, and by signing it, he can chair and a box (weight 50 lbs., on sale ists, their burlesques of our obsession with make it into art." for $20. per lb.) "LaRosa Ronzoni #4" bigness regarded as a biting visual com­ In an attempt to live up to the mani­ (spaghetti on canvas 20x20), "Hidden mentary on contemporary culture. festo and to enforce the avowed purpose Masterpiece" (to be discovered sometime Predictably, a philosophy evolved. Pop of removing the false barriers between the during the exhibit), "Yourself" (self-por­ (Continued on page 8)

2 LIVE IN SUNNY CALIFORNIA

•LIBERAL RE-LOCATION ASSISTANCE

DOUGLAS AIRCRAFT FAIR BABY—This is 19-month-old Ana Helena Ribeiro Ratto, winner in a child photograph con­ Now Conducting test run for Johnson & Johnson by JWT-Sao Paulo. Local Interviews Held in connection with the city's annual Chil­ dren's Fair, the contest drew 8,000 photos of On Long Islam) for children aged six months to two years. Ana re­ Steady, Top-Pay Jobs ceived 500,000 cruzeiros, and has appeared on television and in newspapers. J&J plans to ex­ pand the contest to all of Brazil next year. We. mint add 1500 new production workers to our permanent payroll to handle a 10-year billion- dollar backlog of .DC-8 and DC-9 commerciel air- craft.

Men and women with recent aircraft experience in the following skilled areas are needed immedi­ ately:

STRUCTURAL ASSEMBLERS PIUS OTHER SELECTED AIRCRAFT SKILLS

STRUCTURAL ASSEMBLERS FINAL ASSEMBLERS RIVETING, DRILLING, SKINNING RIGGING, PLUMBING, Fully Motorized Mustang Sells for $4.50 to JWT Personnel AND FRAMING $2.(9 TO 52.64 HYDRAULICS AND AIRCRAFT ELECTRICAL $2.(9 TO $3.13 DETROIT—A brilliant poppy red operat­ Designed as a traffic builder, the motor­ SHEET METAl DEVELOPMENT TOOL a MFG. PLANNERS - ing model of the 1966 Mustang GT Hardtop ized Mustang model can be obtained only MECHANICS $2.92 TO $3.13 FOR MACHINE PARTS AND is being made available to JWT personnel through a personal visit to a Ford dealer. ELECTRICAL ASSEMBLY in the U.S.A. for only $4.50. It is also So far, well over 100,000 units have been $3.12 TO $3.44 MASTER UYOUT being offered to consumers through Ford ordered by individual dealers, and a total MEN $3.21 TO $3.59 PLASTER PATTERN MAKERS dealerships, selling at $4.95, and backed by ultimate sale of about a half million models $2.92 TO $3.13 promotion all its own. is anticipated. OVERHAUL I REPAIR JIG a FIXTURE BUILDERS [Thompson U. S. personnel wishing to The $4.95 model runs forwards and back­ ASSEMBLERS 51.49 TO $3.13 $2.98 TO $3.20 order the Mustang model should contact wards, has fully adjustable front wheels one of the following: NY, Bill Nusbaum; for steering, and boasts working headlights PLUS GENEROUS EMPLOYEE BENEFITS Detroit, Gloria Danowski; Chicago, Dave and taillights. ' 9 PAID HOLIDAYS PER YEAR Hood; SF, Bob Roat; LA-Hollywood, Chuck • GENEROUS VACATION « SICK PAY Molnar.] • BEREAVEMENT PAY MUSTANG GT 4.95 • GROUP MEDICAL HOSPITALIZATION PLAN The 16-in. battery operated model will be announced with a full page advertise­ • PENSION PLAN ment in the Nov. 19 Life, in the December • $7,000 COMPANY PAID LIFE INSURANCE issue of Ford Times, through direct mail, • JURY DUTY PAY with a four-color insert in the newsstand copies of December's Reader's Digest and Why Pul Up With on three 60-sec. color spots during the NFL televised football season. Another Dreary Winter? In addition to the basic battery operated model, two supplementary kits are offered, H you have ever dreamed of moving to a temper­ ate climate where you can enjoy relaxed outdoor one of which, consisting of a gasoline en­ living all year 'round, this may be your chance to gine and slicks, is designed for racing buffs, do it with expenses paid. If you qualify, we will while the other provides a remote control also help you locate new, housing in a pleasant, clean, cdmmunity only minutes from your work. throttle enabling a youngster to operate Come in and talk it over with one of our employ­ the model from the end of a conveniently ment representatives here in Hicltsville, Long Is­ lengthy cable. land. See why Southern California is such a good place to live and work. The model is made for Ford by Ameri­ can Machine and Foundry Co., which is arranging for tie-in advertising between APPLY AT now and Christmas on some of its own TV VIGILANT BUILDING programs. 234 Old Country Road, Hicksville, Ll. (near Newbridge Rd.) Thompson Handles Classified Campaign for Douglas (Cont.) Interviews Conducted Dally a 10-year backlog of some $1 billion in dinating the program, which requires shifts 9 AM to 8 PM (Monday thro Friday) civilian aircraft orders. of classified advertising from one commu­ 9 AM to 1 PM (Saturdays) Employment in the aircraft industry is nity to another as Douglas interviewers Phone: (SKI 9382851 at its highest level since 1961, and the schedule their stops. California State Department of Employ­ The lengthy classified copy is turned out ment has listed such jobs in its shortage by JWT-NY writer Bob Sampson, whose Douglas Aircraft Group category. efforts so far have resulted in the signing Bill Perry, at JWT-NY, and Hugh Suth­ up of more than 500 workers by Douglas. LONG BEACH, CALIFORNIA erland, in the Los Angeles office, are coor- Under the Manpower Development and BRING MILITARY DISCHARGES Training Act of 1962, the Federal govern­ HELP WANTED—Shown at left is greatly reduced ment is providing some of the costs of AND FORM DD 214 S SOCIAL SECURITY CARD. reproduction of a typical classified display adver­ moving workers from their present loca­ AN EQUAL OPPORTUNITY EMPLOYER tisement created by JWT for Douglas Aircraft. tions to California.

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"Lumpy gravy again? Protect yourself ". . . gravy failures with Gravy Insurance . as sure and simple as . i . open . . ." against . . ." from French's." fill 00 mushroom gravy MIX

. a mouthwatering idea . , Mmm, good gravy!" "Try all of French's delicious gravy and Sauce Mixes." French's Copper Kitchen Line of Dry Mixes Holds Top Posifi with this line in the rough-tough package than French—and all of them placed com­ zines used to broaden consumer reaccl^ ^ goods market. A measure of its success is petitive products on the market during Negotiations have made it possible to b. that it holds roughly one-third of a market that year. But French benefitted through commercial time at a price competiti that is expanding rapidly. its earlier entry into the market place, and with many of the major television buyers No other company—and there are sev­ through being able to stay on a single ad­ Beyond the network TV buy, JWT has eral of considerably larger size than the vertising course, while competitors experi­ put the Copper Kitchen line into spot JWT client — comes close to matching mented with copy approaches and mer­ French's penetration. In fact, General chandising appeals that the JWT client Foods has just conceded by withdrawing had already tried and eliminated. Success of the Copper Kitchen line has given its Good Seasons line of mixes from the Thompson has handled R. T. French ad­ R. T. French No. 1 position in four principal market. vertising since 1925, including promotion package goods markets. It is also the na­ Behind the Copper Kitchen success are a for the company's famous mustard through­ tion's leading seller of mustard, Worcester­ number of factors: (1) A good product— out that entire period. Maximum impact of shire sauce and instant potatoes. triers become users; (2) dramatic high- Copper Kitchen advertising has been impact advertising showing the product in achieved through pairing commercials with use; (3) a judicious use of television time those of French's Mustard, the company's television in a number of major markets. and print space; (4) heavy in-store mer­ best known product. This expenditure was tested rigorously by chandising by the R. T. French sales force. Daytime network and spot television are measuring sales activity in these markets the primary media, with women's maga- against sales in the rest of the country. Re- Acceptance Is Rapid Copper Kitchen products, from which the housewife can make her own varied Mustard But One of 300 R. T. French Products In Today's Market sauces and gravies, were introduced in U. S. test markets at the beginning of 1962, ROCHESTER, N. Y.—In 1904, some 20 brass polishes outside of the U. S. Today, expanded to national distribution by May years after he had founded his company, Reckitt & Colman, Ltd. is a JWT client in of the same year, and were available in Robert T. French came up with a new kind many countries. about 70% of the nation's supermarkets of mustard. The original formula for French's Mus­ by the close of 1962. From that point on, his organization tard is kept in a vault in a bank here, and By 1963, the dynamic growth possibili­ began to expand rapidly, and today, is said to be known to only two men. "One ties of Copper Kitchen products became French's Mustard remains the company's Mustard Street" has become famous evident to some half a dozen other com­ largest selling product. It is the largest throughout the U. S. as the company's panies in the field—most of them larger selling mustard in the U. S. address, although the Post Office only un­ officially acknowledges the existence of Colman Ltd., of England, purchased the such a thoroughfare. Copper Kitchen Media List R. T. French Company from the founder's two sons in 1926. At the time, Colman was Today the R. T. French Company p CBS daytime television—Edge of Night, Secret a competitor in the mustard market. In duces and distributes a total of about 3030' T Storm, Andy of Mayberry, Dick Van Dyke. products, including mustard, spices, ex­ Magazines—American Home, Ladies' Home Jour- 1938, it merged with another English com­ nal, McCall's, Redbook. pany, Reckitt, known for its Blue Silvo tracts, sauces and pet foods, in about 80 and Brasso, the largest selling silver and countries. While additional varieties of Sauce and COPPER ECITCEEEN EERY SAUCE? MIX Gravies may be introduced to the market Cumulo-Hve Trial of Copper Ki+chen in the future, the current Copper Kitchen Families Buying (Ellllnna) line consists of 16 packaged items: Brown, Mushroom, Onion, and Chicken Gravies; Spaghetti, Cheese, Sour Cream, White, A La King, Creamy Onion, Creamy Mush­ room, Meatloaf and Hollandaise Sauces, Beef Stew and Hamburger Seasonings; Wet Families Reached and Chili-O. Clem Hathaway is management super­ visor on the R. T. French account; Dudley Fay is account supervisor. For the Copper Kitchen line, Monty Greene is representa­ !••••••••SaSvsSi tl. ,,, J.0 litfe,Ms SsS • UU, MIS tive, and Pete Reilly is representative for Jen W Apr J„| Csf Jen EE Efr . stir . . . pour. French's Mustard. The balance of the ac­ count team consists of Bill Seibert, crea­ media; Jess Monsell, research; George De- tive supervisor; Al Haman, group head; Maria, print traffic; Barbara Baffi, broad­ Joan Swift, writer; Jay Dederick, art cast traffic; John Sisk and Florence Gulla, '/fre/wh's director; Tom Glynn and Sam Leddy, broadcast department. Good things fo eat mme, from I / Mustard Start v "Good things to eat come from One Mustard Street." ifion (Continued) lt: The number of users in the spot TV krkets was substantially higher than the €imber in other markets. Further result: The Copper Kitchen line is being backed today with spot television in the nation's top metropolitan markets. Key to the copy appeal is the concept of dependability plus convenience, research having uncovered the fact that fear of lumpy gravy is a serious concern to most housewives. Each of the major items in the line has its own consumer proposition. Re­ lated to the advertising approach is an in- Tastes like it Here's a dish store merchandising technique that places simmered 4 hours, but it your family will a shelf extender for each Copper Kitchen mix near the food with which it is designed takes only 15 minutes! warm up to! to be used—gravy near packaged pota­ People who know say French's Spaghetti Sauce Mix Homemade chili. Delicious! French's Ghili-0 Mix toes, etc. tastes as good as homemade. About the only sure way makes it good and quick, You just stir together ground you can tell the diilercnce is to time it. If the sauce beef, canned tomatoes, and beans if you like. French's Product Use Is Theme takes just 15 minutes to stir up instead of 4 hours, it's seasons 'em just right with a lively blend of probably made with French's zesty Spaghetti Sauce Mix. Muth-of-the-border spices that's mildly sensational. Both in print and on the air, the ap­ It's the liveliest thing that ever happened to spaghetti! Makes a great Sunday night supper dish—but why wait? proach to the consumer is through the use Try all 15 of French's Sauce and Gravy Mixes. Try all 15 of French's Sauce and Gravy Mixes. of graphic, dramatic demonstration of product use. Magazine advertisements are dominated by four-color photographs of spaghetti appetizing dishes on which Copper Kitchen sauce MIX products and sauces can readily be seen, adding to the appeal. R. T. French conducts continuous mar­ ket studies, and these show that the market potential has been barely tapped: a survey of some 6,000 women in 10 major markets demonstrates that 60% of them have never ed any sauce mix. Good things to eat come from 1 Mustard Street Good things to eat come from 1 Mustard Street H '. FRENCH CO., ROCHESTER, I •i co.. ROCHESTER, F

TEMPTING—These advertisements, running in Red- Consumer proposition: You get all the flavor of Consumer proposition: Please your family, add book, Ladies' Home Journal, American Home and homemade Spaghetti Sauce (without the hours of variety to your weekly menu with chili—made McCall's, dramatically demonstrated product use preparation) in only 15 minutes.—with French's quick and easy with French's Chili-O Mix. of Copper Kitchen line. Spaghetti Sauce Mix. s (>K ss DEB WINNER ELECTED i' ' »' WHAT A ROMAN HOLIDAY IT WAS R0MAN HOLIDAY ENDS WITH FASHION DAILY J[ AMERICAN SHOW BY STYLEMAKER FINALISTS Gatitme commentates, STYLEMAKER WINNERS NAMED shows her own collection C.s.. Italian girls Singer Co. crowns 3 VS. rompare lives, Im;:. g^jg j,, yss,^ competition

WB-DEB WINNER CROWNED

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i Singer contest entries top half'million mark K~*ts\ \et

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SPECIAL SUPPLEMENT-JWT personnel wrote, edited and produced 30 issue of the Rome Daily American, published in the Eternal City this 4-page supplement distributed with the regular Saturday, Oct. by Sam Meek, a JWTer for 39 years before retiring in 1964.

PR Personnel Promote WINNERS—Left to right are the three young ladies who won their respective group awards, Diane Singer Contest (Com.) Kaufman, Brenda Hearn and Marjorie Meads. in the Junior Miss Division, a $400 cash award or scholarship fund, plus an all- expense trip to New York or Los Angeles for three. Selected from among over 58,000 en­ trants in the U. S. and Canada in the 1965 Singer Young Stylemaker Contest, each finalist had already been awarded a fitted sewing case by her local Singer Center, and a new "Touch & Sew" sewing machine, for having been one of 99 selected for the earlier pre-finals. To enter the contest, each girl had to make a garment for herself, using a com­ mercial pattern. The entries were then judged on "fashion Tightness," general

JWT-NY Public Relations personnel journeying to Rome for the Singer Young Stylemaker Contest included Ron Sherman, Gene Secunda, Isabel Hamilton, Miraed Peake, Rosemary Dreyer, Sara Labas, Jennifer Smith and Janet Olsen. George Eversman, Singer account supervisor, CORONATION—Marjorie receives her crown, as represented the JWT advertising team, while Alfred di Scipio, vice president, Consumer Products among Singer executives present was Ted Royal, Division of Singer, looks on. Janet Olsen, JWT-NY, director of advertising and public relations, Con­ helps. sumer Products Division, a former JWTer. Thompsonite's Linage Sales Advice Enthusiastically Received appearance, fit and coordination of design, ATLANTA—An enthusiastically received go out and build plus linage by selling color and fabric, as well as construction address, delivered here by a JWTer to a special pages, sections and supplements to and sewing. meeting of the Georgia Press Assn., has your local and regional merchants—to an In September, the 99 garments selected been reprinted in full by that group's offi­ extent they have never been sold before." at the local Singer Center contests were cial publication and quoted at length in a The development of these "bandwagon" sent to New York where the 15 finalists business paper distributed to more than extras is a feasible project for papers of all were chosen from among them by Margaret 4,000 U. S. newspapers. sizes, Barney noted, for, as he pointed out: Hauser, editor of Co-ed magazine, Jean The talk, "How I Would Get Plus Ad­ "Maybe your community is so small, Vizgirda, educational director of Donahue vertising Linage If I Were in Your Boots," you can't possibly put together supple­ Sales Corp., and Michele Doolan, fashion was made Sept. 17 by Barney Daniels, ments or sections or even pages. Then why coordinator. head of the JWT-NY creative group on not adapt some of these ideas to half-pages In the finals held here last week, each Ford Dealers Advertising Fund. It em­ or quarter-pages? After all, even a single finalist modeled the garment she had made. bodies a series of practical suggestions for column can have a bandwagon impact in Selecting the final award-winning Singer smaller city newspaper publishers who find a small newspaper, to small advertisers." Young Stylemaker Queen from each of themselves unable to increase subscrip­ Of the many speeches made at the the three groups was a board of judges tion or advertising rates and thus must Georgia Press Assn. two-day session, onnllv consisting of Barbara Marco, fashion and seek additional revenue through the sale Barney's was reproduced in full in beauty director, McFadden-Bartel Corp., of increased linage. group's publication. His talk, and both Rosalyn Abrevaya, women's feature editor Barney's advice—reprinted in full in its published versions, were illustrated for Family Weekly and Aileen Snoddy, October Editor's Forum, and the subject with examples of special pages and sec­ columnist for the Newspaper Enterprise of a front-page piece in Metro's Plus tions based on holidays, anniversaries, con­ Assn. Business scheduled for December—was "to tests and the like. Miles of Tape Yield Chase & Sanborn Anniversary Show Comedy Nuggets (c™t.)

one of the medium's most refreshing come­ dians and writers, plus his weekly sup­ porting cast and a host of guest stars. dgar Bergen and his famous dummy, rlie McCarthy, will introduce the vari­ ous segments of the show. The denizens of Allen's Alley will all be heard: Kenny Delmar as Senator Claghorn, Parker Fen- nelly as Titus Moody, Minerva Pious as Mrs. Nussbaum, Peter Donald as Ajax Cas- sidy and Alan Reed as Falstaff Openshaw. The famous guest stars whose participa­ tion in some of the greatest comedy of all time will once again be heard include Tallulah Bankhead, Jack Benny, Milton Berle, Shirley Booth, Major Bowes, Bing Crosby, Leo Durocher, Maurice Evans, Portland Hoffa, George Jessel, Bert Lahr, Oscar Levant and Beatrice Lillie.

Commercials Are Built In Commemorating Chase & Sanborn's 101st year in the coffee business, commercials for the new "heftier" coffee have been inte­ grated right into the continuity, with the original Allen's Alley characters doing the commercials for the client product. Kenny Delmar serves as announcer for the show, and Caroline O'Connor, spokeswoman for Chase & Sanborn, will interview the Alley residents on the commercial portions of the show which were written by Vivian THE CREW—Involved in Fred Allen show details are (I. to r., back row) Dean Myers and Graham and Carroll Carroll. Vivian Graham, JWT-NY; Caroline O'Connor, spokeswoman for Standard Brands; Charlie Work on this year's anniversary show McCarthy and Edgar Bergen; Carroll Carroll, JWT-NY; Tom Phillips, manager, advertising has been going on for almost a full year. services department, Standard Brands; (front row) Norm Varney, JWT-NY; Kenny Delmar, mediately following the successful 100th announcer, the original Senator Claghorn. thday show on Nov. 15, 1964—a survey icated some 9 million listeners—Norm «Varney, JWT-NY Broadcasting, contacted Fred Allen's widow, Portland Hoffa, who had co-starred with him for many years, with the suggestion for this year's pro­ duction. 700 Shows; 18 Years Final arrangements were completed with­ in a short time, and the detailed work began of listening to hundreds of hours of tapes and then selecting, editing and organizing them into a 55-min., smooth- running radio show. The final tape was made by gleaning the best from more than 700 original shows, encompassing some 18 years of Fred Allen's original comedy. Extensive publicity backing, under the Fred Allen as he appeared in the '30's. Kenny Delmar as Sen. Claghorn. direction of Dean Myers, has been launched for the Nov. 14 performance in magazines, office where he will do account work. For made during his year and a half in New newspapers and on the air. Edgar Bergen Ben, a native of Manila, it is a return home. York, he looks forward to being settled in has plugged it through appearances this A graduate of the Ateneo de Manila, a Manila for some time. "I've traveled light," week on the "Tonight" show, "Match Jesuit University in the Philippines, Ben he explains, "and don't really have any Game" and "Monitor." NBC is broadcast­ first came to the United States on a gov­ hobbies. When you've moved around as ing some 75 to 100 network spots and, as it ernment scholarship to work for a Master's much as I have, it's hard to take even as did last year, has set up a closed circuit degree in communications at the Univer­ much as a stamp collection." television program for its network station sity of Washington and was recruited by personnel throughout the country, emceed JWT while still on campus there. He had by Ed McMahon, to stimulate their interest. had previous experience as a copywriter at a local agency in Manila. Ben Bautista Takes Long Way Ben is going home by way of Europe, his first time there, but he is no stranger to Benjamin Home En Route to JWT-Manila travel. He traveled widely in Asia as a Bautista ^^Nfcw YORK—Benjamin Bautista, who news and sports writer for a Philippine ^^ent the last year and a half at JWT-NY newspaper and was assigned to Hong Kong on a general rotation program, most re­ by a Manila-based news agency associated cently working with Bob Spencer, is on his with Reuters. way to a new assignment in the Manila Although he will miss the friends he A Vibrant Paris Sits for Its Portrait for New L&M Commercial

PARIS—"Come on over" recently applied windows of his hotel room on a magnificent with a group of American musicians, ap­ not only to L&M cigarettes but to one-man view of the Eiffel Tower and realized that proached her and asked if she could sing. task force Bernie Owett—writer, art di­ this was the perfect scene. She proved to be just what they were look­ rector, producer—who flew here from New Paris Office Gets into the Act ing for. York to produce a fast-paced color TV At JWT-Paris Bernie was joined by pro­ The commercial was shot in three daylayss commercial of a young couple touring the duction assistant Cecilia Walters, blessedly in a constant drizzle which was hard on city and, of course, enjoying L&M's. bilingual, who will visit the New York model's hair but, although undetectabl On the way from the airport to his hotel office early next year. After a production film as rain, resulted in a very pleas? Bernie passed the Arc de Triomphe, which meeting the day of his arrival, they hired effect of rich, saturated colors. he had planned as the commercial's open­ musicians and held casting sessions the Bernie screened rushes the next day, and ing shot to establish locale, only to find next two days. They decided on a German then, after exactly one week of concen­ that it was covered by scaffolding, part of couple to play the young Americans be­ trated work, flew back to New York with Paris' massive monument-washing pro­ cause they looked more American than the makings of the exciting, kaleidoscopic gram. The problem was solved—magazine- anybody else; the Negro singer for the commercial which American audiences are story style—when he opened the shuttered nightclub sequence they found at a bar now seeing.

humorous protest against the promotional place familiar objects in new contexts, Brillo Package Subject aspect of art today. The promotion, not the artist must nevertheless act as a of New'Yes'Art (Cont.) the painting, is what counts." Upon closer creator as well as a camera. One longs examination, an acute sense of the ridicu­ for subtleties of color, texture and line. artist Robert Rauschenberg has stated, lous on the part of the exhibitors becomes Is exhibiting without any pretense of "Art is what things become when you use apparent, and one suspects that Yes is the taste or skill merely capitalizing on the them." Purportedly Truth and Beauty could artist's private joke made public. very aspects of our culture that, osten­ be found everywhere, in butcher shops, Plastered clothing on an aluminum rack sibly, the contemporary artist deplores ? junk yards or in any assemblage of odd constitutes "George Segal's Wardrobe." Does art too have to be fun, fun, fun? Is objects. Andy Warhol's Campbell soup "The Empty Frame" was created by Para­ it a a great relief to see the immediately cans were painted because they were sol. "An Orange Yes" is by Jonathan Sco- recognizable and not to have to develop "beautiful." Pop was the New Realism; ville and "Flying Yes" is by Nahtanoj a taste, an appreciation or an ethic ? it used actual objects. It was the New Ellivocs. When a button is pressed, "Olden- In some quarters highly criticized and Landscape, embracing our world as it is. bird," a mechanical parrot, repeats Pop in others terribly fashionable, contempo­ Pop was and still is the New Goldmine artist Claes Oldenburg's statement, "I am rary American art frequently discovers a for the writer, the promoter, the dealer, for the art of sat-on bananas" over and new path in spite of itself and its hangers- the collector and the patron. Is it also the over again. on. If Op and Pop and Yes are to fill the artist's vision of the beauty and visual Departing observers declare that they gap between art and life, they do so with excitement in everyday life, or an exploi­ will go home to create a contribution as a complex kind of irony. That they exist tation of the vulgar? Is Pop a significant soon as possible—why not ? . .. they have is an ineradicable fact. art movement or an elaborate spoof per­ plenty of that stuff around the house. One To those who would seek the art of petrated by its literate and talented, but realizes that Miss Glickman is on sale for today, tomorrow, the future ... to the candid and cynical artists ? $2.3 million, the price of Rembrandt's artist carefully trying to interpret his en­ In answer, Yes seems a continuum of "Aristotle," the purchaser receiving 23 mil­ vironment ... to the gallery hoppers wj the most successful running gag of the lion green stamps. The first shudder be­ hunger for the latest news from !|_ decade. In what may well be the under­ comes a grin and then a chuckle. Rialto, the words of the unchic Bard of statement of the year, Ed Fitzgerald, the Is the artist's intention more important Avon seem apropos: "Unwholesome weeds gallery's director and an exhibitor in the today than his technique? Granted that take root with precious flowers." show, has stated that Yes is a "kind of a part of the artist's skill is the ability to —LYNDA LEONARD T J. WALTER THO.\\PSO\ COMPANY New York News

NEWS November 5, 1965

A group of word portraits of JWT peo­ New Arrivals New York Gallery ple you've seen and heard about during your travels around the Graybar Building.

Behind the mild manner and good- for a friend's book on a humorous ap­ Bob Dunn natured smile of Charlie Glass lurks the proach to dating and a book of his own— incisive wit of the cartoonist who signs mostly pictures on movies of the '30's and has joined JWT as an himself simply O'Glass (the original form '40's. administrative assist­ of the name which his family modified not Charlie is, in chronological order, a Yale ant on RCA. While long after their arrival from Dublin). graduate, president of the Put Earl Averill pursuing a B.A. in I Charlie, who has spent the last year at English at Georgetown University, Bob JWT as a writer on Planters and Burry, did advertising and promotional work for has been a professional cartoonist for a travel agency. He served as a First Lieu­ several years, but as a hobby it dates back tenant in Army Intelligence and is cur­ much further. He has had no formal art rently studying for an M.B.A. Originally training and, self-taught, has gradually Charles from Short Hills, N.J., Bob now lives with evolved his own distinctive form of draw­ Glass his wife and son in Hartsdale, N.Y. and ing. His cartoons, which appear frequently enjoys golf, baseball, and watching old in the New Yorker and Esquire, and have movies in his leisure time. X2516. been anthologized by both, are mostly topi­ cal, non-political and sometimes skirt the advertising field, although he does not feel he has yet approached it head on. in the Hall of Fame Club and a husband. Dick Halladay Three of his New Yorker cartoons have He claims to be the youngest member of been used by the U.S.LA. for a publication the Central Park kite-flying fraternity, recently arrived from on American humor which has appeared regrets the recent closing of the Indian JWT-Detroit, is work­ so far in the Soviet Union, France and the Kite Shop, but, for his own use, prefers ing with Ed MacFar- Netherlands. German kites, which are sturdier and land on the introduc­ His current projects include drawings easier to fly. tion of the new account coordination system. After college, a stint as an Army motion picture photographer and a busi­ ness in Ann Arbor, Dick joined the Detroit office where he spent two and a half years in traffic, as a writer, as an associate rep­ resentative and, most recently, as assistant to the business manager. For relaxation Dick enjoys tennis, photography and add- mg to the art collection which lines the walls of his Manhattan apartment. X2084.

Manley Nelson has joined JWT as an administrative assist­ ant, currently assigned to copy guidance re- • search. He also assists in the administra­ tion of the JWT Forum program. A native NIGHTMARE — This °f Newport Beach, Calif., ("God's coun­ David Susskind dream sequence, which ap­ try." is his modest appraisal), he holds a peared in the New B.A. in psychology and an M.B.A. in busi­ Yorker, is one of ness from San Jose State. Most of his Charlie Glass's fa­ leisure time is devoted to sports; while vorites. still in California he was an associate skiing instructor and also taught sailing. X2188. Also Welcome to: "endy Ellinger, Marjorie Keerson (.^d- niinistration) ; Janice Creedon, Norm Pearl (Broadcasting); CaroLee Capossela (Editorial) ; Julie Perrone (General Ac­ counting) ; Ewart Mortimer, Paul Tully (Mailing & Shipping) ; Laura Draper (Media) ; Sharon Wilkes (Representative); Stephen Feuer, William Taub (Traffic). Chess Players Sought Roberta Kizis Holds One-Man Show Here The newly formed Advertising Agen­ Roberta Wolfe Kizis, JWT art director cies' Chess League of New York has on Chesebrough-Pond's Cutex, will have announced plans for an inter-agency her first one-man show, Nov. 5-26, in tournament to begin Monday, Nov. 15. JWT's 11th floor World Gallery. JWT plans to field a team, so an The exhibit will consist entirely of col­ intramural tournament will be held here lages, Roberta's favorite medium. She be­ next week to determine JWT's repre­ came interested in exotic papers while still sentatives. For details call Mike Thom­ in high school and, as a student at the Art son, X2483, no later than Wednesday. Center in Los Angeles, concentrated on collage, relating it to as many of her class assignments as possible. For years she has devoted much of her spare time to collect­ ing unusual papers, leaves, dried flowers and other materials that she can use. Classified Roberta came to New York in 1960 and, after working at BBDO and doing some ORCH SEATS FOR •'PICKWICK"—Benefit perform- freelance advertising, joined JWT in 1961. BIRD AT BINIBASSI—Roberta based this colorful aEice, Sat\mlay evening, Nov. 27. Tax deductible That was also the year of her marriage to collage on a sunlit scene in her home in Majorca prices from $11 to $15, depending on location. painter James F. Kizis. X 224G. During a recent year they spent living SKI HOUSE, FOR RENT—One minute from Strat- in Majorca, Roberta began making some ton Mt. access E'oad. 5 bedrooms, 3 bjitl^s, sleeps minimum 16. 1825 New England Colonial in Bond- Art Exhibits ville, Vt.. completely restored by owner. Two fire­ • Corridor Gallery, 10th floor, Nov. 5-12 places, beamed ceilings, etc. All new plumbing, heating, wiring, kitchen, water system. Seasonal the work of illustrator Howard Terpning, rental $2,500. Call MU 2-5400. X 816. who has worked in both the advertising and 3-BEDROOM SPLIT, Teaneck. N. J.—100/100, eat- editorial areas of commercial art. He is in-kitchen, dining rm., laundry rm., basement, probably best known for his illustrations garage w/w rug, s/screens. Excellent location for Roberta for movies, including Cleopatra, My Fair transportation to N. Y. C, schools, shopping. Wolfe Lady, The Agony and the Ecstasy, The Mid-twenties. TE 6-8917. Kizis Sound of Music and The Spy Who Carne WANTED: two-bedroom apt. in 50's, 60's, 70's. Old in from the Cold, which will be released bldg., fireplace preferred. X3204. soon. He has been a frequent contributor TWO YOUNG MEN wish tE> share their apt. with to the annual shows of the Society of third. 205 E. 77 St., close to subway and shopping. of her own papers by dipping them in Illustrators and has had a one-man show 3'<. rooms, furnished, modern bldg., reasoniEble paints, and did a series of collages on local rent are just a few of the special features. Call at. the Westport Artists' Exhibit. Jim. 988-2487, after 6. scenes, many of them inspired by natural colors and incorporating actual pressed LUXURY 3-ROOM APT., modern bldg. 10-mo. sub­ pieces of local plant life. Many of the let. $175 per mo. 350 Bleecker St. Dec. 1 occu­ pancy. Shown weekends only. X2344 or after 6, paper shapes in these collages are also Forum CH 3-9155. based on Majorcan plants. • Eyes on Thompson—Bernie Owett, art FOR SALE: '62 MG (sports car), X3402. The World Gallery exhibit will include seven of these Majorca collages as well as supervisor, and Byron McKinney, TV film about a dozen others on varied subjects. supervisor, will present the third in a Classified ads are published without three-part series on JWT's creative serv­ charge as a service to JWT staff mem­ Last Chance to Say 'Yes' ices. Together with Phil Mygatt, they will bers. Copy must be filed at the JWT JWTers interested in seeing the Yes discuss the creative activities and the NEWS office, 14 NE, before 3 p.m. Mon­ Art exhibit at the Fitzgerald Gallery partnership among different creative areas day for publication the next Friday. (see page 2) have just two more days which are necessary for the production of Please include name with ad copy. —it closes tomorrow, Nov. 6. television commercials. (10th floor Con­ ference Room, 1 p.m. Thurs., Nov. 11.)

This handsome9 useful gpll $ Send for me. Tole Recipe Chest.. . o„,ff 1.50

Complete with 31 recipes and storage space of purchase required of consumers. Just fill for French's Mixes, this 7" high recipe chest out this coupon, enclose check or money order for $1.50 (payable to The R. T. French Com­ stands on a counter or hangs on a wall, as pany), and forward to Bonnie Contrastano, you choose. Made of durable steel, it is being 11 SE. The chest will be shipped directly to offered to JWT-NY personnel without the proof your home. I can do alot for you! Orders must be received by Nov. 30 to insure delivery before Christmas

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