How Index Ventures Use Signal to Have Eyes and Ears Across Multiple Markets

CASE STUDY

How Index Ventures use Signal to have eyes and ears across multiple markets

Vojtech Horna is the Director of Communications & Marketing at Index Ventures, a global venture capital firm with offices in San Francisco, London and Geneva. We spoke to Vojtech about his experiences working with Signal.

The challenge The solution

Index Ventures share the news with Vojtech liked the fact transcribed TV and has offices in San the wider team. They that Signal’s platform radio broadcast Francisco, London also wanted to use the is powered by content globally. and Geneva and insights gleaned from data to better inform their artificial intelligence The content sets a portfolio of over communications strategy and can, therefore, are comprehensive 164 companies in and plan more effectively. process large volumes enough that Index 24 countries. With “We wanted to track of global news quickly Ventures can view their previous media a variety of topics in and accurately. Signal all their relevant monitoring provider, the news globally that offers unlimited sources in Signal and they were only able relate to the sectors our searches and an don’t need to search to track coverage portfolio companies easy-to-use interface or source content of their own brand operate in such as enabling Vojtech to elsewhere. as their volume- fintech, mobility and set-up and manage “The breadth and based pricing made retail.” email alerts for the depth of content with the ease and creating additional VOJTECH investment team searches cost- based on their flexibility of the tool prohibitive. Index specific areas of made Signal the right Ventures wanted expertise. The Signal choice for us.” to track relevant platform gives the VOJTECH news about their team real-time portfolio brands access to high-quality and the industries online sources, print they operate in and publications plus The results and the Customer By using Signal, They have integrated the topics that are Success team are on Index Ventures some of their feeds relevant to them. The hand to ensure we’re have a deeper into Slack channels analysts at Signal maximising our use of understanding of so they can monitor have created reports the platform.” what’s happening relevant news from for them to provide globally in the multiple premium additional insights VOJTECH markets that matter sources, such as into their media to them and their Factiva landscape and the portfolio brands. if they choose. Customer Success Email alerts notify The Communications team are responsive the investment and Marketing team and efficient in team of breaking have full visibility of handling any queries news whenever and the company’s media from the Index wherever it occurs coverage and the Ventures team. giving them greater “We get more for our journalists and media money by using Signal market awareness. outlets talking about

About Index Ventures About Vojtech Horna

Index Ventures is a London and San Francisco-based Vojtech Horna is the Director of Communications international venture capital firm that helps the & Marketing. He joined Index in 2013. He was most ambitious entrepreneurs turn bold ideas into previously an account director at Atomic PR, a global businesses. Index-backed companies that public relations agency working with technology are reshaping the world around us include Adyen, startups. Vojtech started at the agency’s San Deliveroo, Dropbox, Farfetch, Funding Circle, Francisco headquarters and in 2009 opened Slack and Supercell. To learn more about Index, Atomic’s first international office in London. Prior visit www.indexventures.com. to Atomic he supported the clients of Ogilvy, Edelman and Weber Shandwick. Vojtech has a BA in Public Relations from the University of Southern California. Vojtech’s contribution to the communications industry was recognised with a PRWeek 30 Under 30 Award in 2012.

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