What you were in command of new insights and best practices to help you make tough choices?

Connect. Discover. Optimize.

COEX2014 Created by operators, for operators.

Managing Marketplace Mayhem How to find focus in today’s blurred consumer landscape

March 2-5, 2014 Green Valley Ranch Resort, Las Vegas, NV it helps us deliver on the bottom line today, Operator Co-Chairs Connect. Discover. O ptimize. we’ll learn about it here.

Donette Beattie Vice President, Supply Chain, Culver Franchising System, Inc.

Phil Friedman CEO, Salsarita’s Fresh Cantina

Joe Leahey Vice President, Supply Chain,

Pg. 2 COEX Created by operators, for operators. it helps us deliver on the bottom line today, we’ll learn about it here.

Welcome to COEX 2014! In today’s complex marketplace, you can’t be everything to everyone. You have to make bold decisions to make your business stand out from the rest. This year’s COEX will help you manage marketplace mayhem and break through the clutter to find focus in today’s blurred consumer landscape.

Over the next few days, we will collaborate and uncover profound insights and best practices from industry veterans and topic experts. The COEX Co-Chairs are eager to greet you and help you connect with others in attendance. On behalf of them and everyone at IFMA, thank you for being part of COEX 2014.

Congratulations to the COEX Innovation Awards nominees! The COEX Innovation Awards honor operators for their successful innovations in culinary, operations, marketing and service. »» Arby’s »» Maggiano’s Little Italy »» »» Buffalo Wild Wings »» McDonald’s »» »» »» Olive Garden »» Ted’s Montana Grill »» Carl’s Jr. »» »» TGI Fridays »» Chick-fil-A »» Pizza Ranch »» Tijuana Flats »» »» Portillo’s »» Tony Roma’s »» Culver’s »» Roti Mediterranean Grill »» Wendy’s »» El Pollo Loco »» Ruby Tuesday »» »» Fazoli’s »» Sizzler »» Winking Lizard Tavern »» Gold Star Chili »» Snappy Tomato Pizza »» IHOP »» Sonic »» Life Time Fitness »»

Pg. 3 COEX 2014 Agenda SUNDAY, MARCH 2

12:00PM Registration opens

2:30-5:00PM Special Session for Operators & Small/Midsized Business Manufacturers: Del Mar Maeve Webster, Director, Datassential Learn about the Menu Adoption Cycle, a predictive framework for identifying and tracking food trends. Datassential’s Maeve Webster will review the cycle’s four key stages and provide tips for applying it to your business. This session also highlights several of Datassential’s food and flavor predictions for 2014.

5:45-6:30PM Sponsor Preview Grand Ballroom In thanks to the COEX sponsors, the COEX 2014 Planning Committee hosts this special reception for all sponsors and operator guests.

6:30-8:30PM Grand Opening Reception Grand Ballroom

MONDAY, MARCH 3

6:45-7:45AM Networking Breakfast La Sirena

8:00-8:55AM Keynote Address: Making Sense Out of the Complexities of Foodservice Grand Ballroom Douglas H. Brooks, former CEO, President, and Chairman of the Board, Brinker International Doug is a specialist at finding focus in the continually evolving marketplace and has effectively transformed those instincts into success. In his tenure at Brinker, the company went to 1,585 restaurants from just three. He has received dozens of distinguished industry honors.

8:55-9:40AM The “New View” of Foodservice Grand Ballroom Jack Li, Managing Director, Datassential It’s no longer good enough to know just about day parts and segments. Learn how consumer “Occasions” and “Eater Types” are a more meaningful way to understand and influence the consumer. Discover the true motivators to venue and menu decisions and how to target your best opportunities.

9:40-9:50AM Best Practices to Create Lasting Operator/Supplier Relationships Grand Ballroom Donette Beattie, Vice President Supply Chain, Culver’s and Stan Frankenthaler, Vice President Global Innovation, Corporate Executive Chef, Dunkin’ Brands Created by a team of leading operators and manufacturers, the Operator/ Manufacturer Collaboration Model reveals best practices in discovering how to select partners and maximize your relationships.

9:50-10:20AM Beverage Break

Pg. 4 10:20-11:30AM Driving Consumer Demand Grand Ballroom Moderated by Fred LeFranc, Founding Partner & CEO, Results Thru Strategy As CEO and COO of several restaurant chains and a pioneer in the use of electronic marketing in the industry, Fred will use his 30 years of experience with panelists as they address the hottest topic on everyone’s mind.

Panelists: • Russ Bendel, President & CEO, • Scott Slater, CEO & Founder, Slater’s 50/50 • Tim McEnery, CEO & Founder, Cooper’s Hawk Winery and Restaurant • Stratos Lambos, CEO & Co-Founder, Xenia Hospitality Group • Scott Wise, CEO & Founder, Scotty’s Brewhouse Followed by roundtable discussions and report outs.

11:30-12:30pm Networking Luncheon La Sirena

12:30-2:00pm Afternoon Breakouts Choose two of three sessions offered. Each session will run from 12:30-1:10PM and 1:20-2:00PM with a break in between. Del Mar Operator/Manufacturer Collaboration - What Kind of Relationship Do You Want to Build? Operator/Collaboration Model Committee Members and The Partnering Group Building on the morning’s presentation, leading operator committee members who established the Operator/Collaboration Model delve deep into the various relationship types and the four-step process, from partner selection to execution. Del Fuego Millennials vs. Boomers: Managing Your Changing Consumer Base Warren Solochek, Vice President, Foodservice, and Eric Bartling, Account Manager, Foodservice, The NPD Group Since the recession, there has been a shift in the use of restaurants by younger and older visitors. The insights provided in the session will present an updated look at Boomers and Millennials and identify the tactics and strategies needed to gain share among both groups in a slow-growth environment.

Del Sol Integrating Consumer Occasions & Eater Types Research into Your Strategies Jack Li, Managing Director, Datassential Get an even deeper understanding of consumer “Occasions” and “Eater Types” and discover new techniques for measuring your performance against them and for driving consumer demand. With additional time for Q&A.

2:00-2:15pm Beverage Break

2:15-4:00pm Operator Speed Meetings La Cascada I and II Speed meetings provide valuable face-to-face dialogue opportunities between suppliers and operators. Don’t miss the chance to meet personally with your current and future customers! Visit ifmaworld.com for a list of operators participating.

Pg. 5 COEX 2014 Agenda

5:30-7:30pm Reception featuring Iron Chef Competition Grand Ballroom

TUESDAY, MARCH 4

6:45-7:45AM Networking Breakfast La Sirena

8:00-8:20AM COEX Innovation Awards Grand Ballroom The COEX Innovation Awards honor the industry’s cutting-edge operators for their successful innovations in culinary, operations, marketing and service. Congratulations to the 2014 winners! • Buffalo Wild Wings • Culver’s • Maggiano’s Little Italy • Taco Bell

8:20-9:00AM Best Practices in Contract Management Grand Ballroom John Moyer, Director, A.T. Kearney John will discuss the framework for creating lasting relationships between supply chain partners and how to sustain them. He will provide the tools you need to create a productive partnership.

9:00-9:45AM Keynote Address: Insights on Leading a High-Performance Organization Grand Ballroom Don Fox, CEO, Firehouse of America, LLC. Drawing on 40 years of experience as both servant and leader, Don will offer insights on developing and leading a high-performance organization. While leading Firehouse of America, he has been a catalyst for growth, growing the brand from six restaurants in 2003 to well over 700 restaurants today.

9:45-10:15am Beverage Break

10:15-11:30 am Collaboration Techniques for Menu Changes, Product Improvements Grand Ballroom & Reacting to Today’s Demanding Guests Moderated by Lane Cardwell, President, Cardwell Hospitality Advisory, Inc. Lane, a 35-year restaurant industry veteran, has worked on the management team or board of directors of 40 different restaurant brands. His “real world” experience will come into use as he challenges our panel of top-level operator executives on this timely topic.

Panelists: • Nancy Hampton, Chief Marketing Officer, CiCi’s Pizza • Matt Hood, Marketing Executive, HoodBridge, LLC • Billl Ruby, Vice President of Company Operations, Denny’s Restaurants • Phil Friedman, CEO, Salsarita’s • Dan Drummond, Chief Marketing Officer, Bar Louie Followed by roundtable discussions and report outs.

Pg. 6 11:30-12:30 pm Networking Luncheon La Sirena

12:30-2:00 pm Afternoon Breakouts Choose two of three sessions offered. Each session will run from 12:30-1:10 PM and 1:20-2:00PM with a break in between.

Del Sol MenuTrends & The Menu Adoption Cycle (MAC) Moderated by Kevin Ryan, CEO/Executive Director, International Corporate Chefs Association (ICCA), featuring panelists from ICCA, and Jack Li, Managing Director, Datassential Executive chefs from top chains discuss The Menu Adoption Cycle and insights on the top culinary trends for 2014 and beyond.

Del Fuego Driving Value with Today’s Consumer Julie Hoffmeyer, Director of Business Development, Foodservice, The NPD Group The value paradigm is shifting. Who are the value consumers today and how have they changed? Do deals and promotions still play a vital role in the value equation? Can other aspects of value, like food quality, service and loyalty trump price? Learn in this session what’s the winning balance that can help you succeed and drive value among your consumers.

Del Mar How Market Scenario Planning Can Advance Your Purchasing Strategy Rob Joyce, Commercial Business Consultant, Stewart-Peterson and Mike Hogan, Commercial Analyst, Stewart-Peterson Rob and Mike will help operators learn about market scenario planning to create carefully considered ingredient purchasing strategies aimed at reducing commodity price volatility and cost.

2:00-2:15pm Beverage Break

2:15-4:00pm Operator Speed Meetings La Cascada I and II Speed meetings provide valuable face-to-face dialogue opportunities between suppliers and operators. Don’t miss the chance to meet personally with your current and future customers! Visit ifmaworld.com for a list of operators participating.

5:30-7:30pm Reception Opium Terrace

WEDNESDAY, MARCH 5

7:00-10:00AM Networking Breakfast La Sirena IV

Pg. 7 COEX 2014 Planning Committee OPERATORS: Donette Beattie - COEX 2014 Stan Frankenthaler Richard Pineda Co-Chair Dunkin’ Brands RAP Services Culver’s Franchising System, Inc. Stephanie Gamble Matt Riddleberger Phil Friedman - COEX 2014 Zaxby’s Franchising, Inc. Firehouse of America, LLC Co-Chair Salsarita’s Fresh Cantina Steven Grover Matt Runkle The Steak ‘n Shake Company ’ Restaurants Joe Leahey - COEX 2014 Co-Chair Red Robin Gourmet Burgers Terry Hamblen Rachel Rushing Bennigan’s Dave & Buster’s Mark Avery Applebee’s International Bill Hancox Jose Sio Boston’s Restaurants Margaritaville Management Group Kevin Bechtel Shari’s Restaurants Jeffrey Jablow Lon Southerland Marriott International Steve Brooks Restaurants, Inc. Tumbleweed Grill Shawn Taher Barbara Kaiwi Taher, Inc. Lane Cardwell Hard Rock International Cardwell Hospitality Advisory, Inc. Scott Taylor Cathy Kinzer Last In Concepts Kasey Christensen Olga’s Kitchen Arctic Circle Restaurants, Inc. Shelly Thobe Kerry Kramp Wendy’s Philip Costner Sizzler USA, Inc. Mimi’s Café Patrick Walls Don Laskey Capriotti’s Shop, Inc. John Fitchett Which Wich Superior Zinga Frozen Yogurt Lynne Wildman Logan’s Roadhouse

IFMA MEMBERS: Mike Cannon - COEX 2014 Diana Duddy Kevin Kuhn Co-Chair Sweet Street Desserts Southeastern Mills, Inc. Surlean Foods Anthony Ferris Michael Rosser Malcolm Simmonds - COEX 2014 Kerry Ingredients & Flavours Dole Co-Chair J.R. Simplot Company Elisa Guisti Fran Schefer Maple Leaf Frozen Bakery -Pacific Rodney Biggs Horizon Food Group Mike Hamblin Forrest Senter Advantage Waypoint Whole Harvest Foods Dave Booher Dow AgroSciences Jon Holt Mike Sokol Neil Jones Food Company Sargento Laura Chute Custom Culinary Inc. Karl Kaufman Greg Stiff Jennie-O Turkey Store The J.M. Smucker Company Linda Digalbo Unilever Brad Kirk Jared Umsted Lyons Magnus Kerry Ingredients & Flavours

Pg. 8 2014 IFMA Board of Directors OFFICERS:

Chairman Vice Chairman Treasurer Loren Kimura Joe Bybel Ben Shanley President & CEO Vice President Marketing & Vice President Distributor Basic American Foods Innovation Development McCain Foods USA Coca-Cola Refreshment USA First Vice Chairman Richard Ferranti Vice Chairman Educational Foundation Chairman Executive Vice President & COO Kevin Delahunt Marc Jennings Rich Products Corporation President, Food Service Division Vice President - Chains Sargento Foods Inc. Cargill, Inc.

DIRECTORS:

Doug Allison Thierry Ibri David Rizley Vice President Industry Relations Vice President Marketing, Vice President of Sales - & Communications Convenience & Foodservice Strategic Accounts PepsiCo Foodservice General Mills, Inc. SCA Tissue North America LLC Michael Cannon Rick Kirkpatrick John Schmitz Vice President Sales & Marketing Vice President Sales & Marketing Vice President & General Manager Surlean Foods Sweet Street Desserts Foodservice Jim Clough Natalie Laackman Land O’Lakes, Inc. President - Foodservice Interim General Manager & Bob Sherwood AdvancePierre Foods, Inc. Chief Financial Officer - Special Senior Vice President & General Don Davis Channels Manager Global President, Foodservice Kellogg Company Ecolab Hillshire Brands Simon Marshall Malcolm Simmonds John Flood President, North America Vice President Foodservice Sales Vice President - General Manager Unilever Food Solutions & Marketing Further Processing Bill McClellan J.R. Simplot Company Wayne Farms LLC Vice President Foodservice Terry Splane Connie Fuller Dawn Food Products, Inc. Vice President Foodservice Director of Sales Perry Miele Marketing B&G Foods, Inc. President Ventura Foods, LLC Frank Graves Nestlé Professional North Ray Welch Vice President Branded Solutions America – Food President – US Regions Ken Miller ThirsTea Corp. Coffee Company Vice President & General Manager Dave Wilcox Rod Hepponstall Foodservice Vice President-General Manager Vice President & General Manager The J.M. Smucker Company Foodservice, US Lamb Weston/ConAgra Foods Fred Paglia Mondelez International Eric Hetrick President, NA Foodservice & US Lisa Will Director, P&G Professional Growth Channels Executive Vice President, The Procter & Gamble Company Kraft Foods Sales & Strategy Lawrence Foods, Inc.

Pg. 9 What the industry’s most curious, inventive and action-enabledConnect. Discover. O ptimize.minds came together to shape the future of foodservice? They do every day… here at IFMA.

As part of the IFMA community, you have exclusive access to affordable, valuable industry information and proven solutions that can drive your business forward. You belong to a network that enables you to build strategic partnerships that build your bottom line. From live events to online forums and resources, IFMA provides a variety of ways for you to stay ahead and influence the Industry.

Positively Impact the Industry Share your wealth of experience by participating in IFMA Committees – the driving force behind every one of IFMA’s programs. Visit ifmaworld.com to view a list of committees and learn about other offerings.

IFMA Programs & Initiatives COEX New View Center of Innovation Excellence Operator Forums Consumer Planning Operator/Manufacturer Collaboration Model Educational Foundation Performance Benchmarking Foodservice Category Management Presidents Conference Gold & Silver Plate Small/Midsized Business Marketing & Sales Leaders Forum Strategic Issues Series Membership Washington Insights

What’s new at ifmaworld.com? It continues to be the industry’s online destination for the latest insights, resources and events that will position you and your company for success. Visit ifmaworld.com to discover new opportunities to grow your professional network and gain business-building insights.

STAY CONNECTED

Join IFMA’s Group Follow @IFMAWORLD http://bit.ly/ifmaworld and tweet #COEX

Pg. 10 MARK YOUR CALENDARS FOR THESE OUTSTANDING EVENTS!

Connect. Discover. Optimize. EVENTS CALENDAR 2014

Las Vegas, NV Chica o, IL

Chicago, IL Chicago, IL Nominations for Distributor Awards Chicago, IL

Chicago, IL TBD San Diego, CA

TBD Chicago, IL

Nominations Nominations for for Silver Plate COEX Awards

Innovation Chicago, IL Dallas, TX Awards

Phoenix, AZ

Chicago, IL

To find out more and to register, visit ifmaworld.com.

Pg. 11 International Foodservice Manufacturers Association 180 N. Stetson Avenue, Suite 850 Chicago, IL 60601 312.540.4400 ifmaworld.com