What you were in command of new insights and best practices to help you make tough choices? Connect. Discover. Optimize. COEX2014 Created by operators, for operators. Managing Marketplace Mayhem How to find focus in today’s blurred consumer landscape March 2-5, 2014 Green Valley Ranch Resort, Las Vegas, NV it helps us deliver on the bottom line today, Operator Co-Chairs Connect. Discover. O ptimize. we’ll learn about it here. Donette Beattie Vice President, Supply Chain, Culver Franchising System, Inc. Phil Friedman CEO, Salsarita’s Fresh Cantina Joe Leahey Vice President, Supply Chain, Red Robin Pg. 2 COEX Created by operators, for operators. it helps us deliver on the bottom line today, we’ll learn about it here. Welcome to COEX 2014! In today’s complex marketplace, you can’t be everything to everyone. You have to make bold decisions to make your business stand out from the rest. This year’s COEX will help you manage marketplace mayhem and break through the clutter to find focus in today’s blurred consumer landscape. Over the next few days, we will collaborate and uncover profound insights and best practices from industry veterans and topic experts. The COEX Co-Chairs are eager to greet you and help you connect with others in attendance. On behalf of them and everyone at IFMA, thank you for being part of COEX 2014. Congratulations to the COEX Innovation Awards nominees! The COEX Innovation Awards honor operators for their successful innovations in culinary, operations, marketing and service. » Arby’s » Maggiano’s Little Italy » Taco Bell » Buffalo Wild Wings » McDonald’s » Taco Cabana » Burger King » Olive Garden » Ted’s Montana Grill » Carl’s Jr. » Pizza Hut » TGI Fridays » Chick-fil-A » Pizza Ranch » Tijuana Flats » Chipotle Mexican Grill » Portillo’s » Tony Roma’s » Culver’s » Roti Mediterranean Grill » Wendy’s » El Pollo Loco » Ruby Tuesday » Whataburger » Fazoli’s » Sizzler » Winking Lizard Tavern » Gold Star Chili » Snappy Tomato Pizza » IHOP » Sonic » Life Time Fitness » Subway Pg. 3 COEX 2014 Agenda SUNDAY, MARCH 2 12:00PM Registration opens 2:30-5:00PM Special Session for Operators & Small/Midsized Business Manufacturers: Del Mar Maeve Webster, Director, Datassential Learn about the Menu Adoption Cycle, a predictive framework for identifying and tracking food trends. Datassential’s Maeve Webster will review the cycle’s four key stages and provide tips for applying it to your business. This session also highlights several of Datassential’s food and flavor predictions for 2014. 5:45-6:30PM Sponsor Preview Grand Ballroom In thanks to the COEX sponsors, the COEX 2014 Planning Committee hosts this special reception for all sponsors and operator guests. 6:30-8:30PM Grand Opening Reception Grand Ballroom MONDAY, MARCH 3 6:45-7:45AM Networking Breakfast La Sirena 8:00-8:55AM Keynote Address: Making Sense Out of the Complexities of Foodservice Grand Ballroom Douglas H. Brooks, former CEO, President, and Chairman of the Board, Brinker International Doug is a specialist at finding focus in the continually evolving marketplace and has effectively transformed those instincts into success. In his tenure at Brinker, the company went to 1,585 restaurants from just three. He has received dozens of distinguished industry honors. 8:55-9:40AM The “New View” of Foodservice Grand Ballroom Jack Li, Managing Director, Datassential It’s no longer good enough to know just about day parts and segments. Learn how consumer “Occasions” and “Eater Types” are a more meaningful way to understand and influence the consumer. Discover the true motivators to venue and menu decisions and how to target your best opportunities. 9:40-9:50AM Best Practices to Create Lasting Operator/Supplier Relationships Grand Ballroom Donette Beattie, Vice President Supply Chain, Culver’s and Stan Frankenthaler, Vice President Global Innovation, Corporate Executive Chef, Dunkin’ Brands Created by a team of leading operators and manufacturers, the Operator/ Manufacturer Collaboration Model reveals best practices in discovering how to select partners and maximize your relationships. 9:50-10:20AM Beverage Break Pg. 4 10:20-11:30AM Driving Consumer Demand Grand Ballroom Moderated by Fred LeFranc, Founding Partner & CEO, Results Thru Strategy As CEO and COO of several restaurant chains and a pioneer in the use of electronic marketing in the industry, Fred will use his 30 years of experience with panelists as they address the hottest topic on everyone’s mind. Panelists: • Russ Bendel, President & CEO, The Habit Burger Grill • Scott Slater, CEO & Founder, Slater’s 50/50 • Tim McEnery, CEO & Founder, Cooper’s Hawk Winery and Restaurant • Stratos Lambos, CEO & Co-Founder, Xenia Hospitality Group • Scott Wise, CEO & Founder, Scotty’s Brewhouse Followed by roundtable discussions and report outs. 11:30-12:30PM Networking Luncheon La Sirena 12:30-2:00PM Afternoon Breakouts Choose two of three sessions offered. Each session will run from 12:30-1:10PM and 1:20-2:00PM with a break in between. Del Mar Operator/Manufacturer Collaboration - What Kind of Relationship Do You Want to Build? Operator/Collaboration Model Committee Members and The Partnering Group Building on the morning’s presentation, leading operator committee members who established the Operator/Collaboration Model delve deep into the various relationship types and the four-step process, from partner selection to execution. Del Fuego Millennials vs. Boomers: Managing Your Changing Consumer Base Warren Solochek, Vice President, Foodservice, and Eric Bartling, Account Manager, Foodservice, The NPD Group Since the recession, there has been a shift in the use of restaurants by younger and older visitors. The insights provided in the session will present an updated look at Boomers and Millennials and identify the tactics and strategies needed to gain share among both groups in a slow-growth environment. Del Sol Integrating Consumer Occasions & Eater Types Research into Your Strategies Jack Li, Managing Director, Datassential Get an even deeper understanding of consumer “Occasions” and “Eater Types” and discover new techniques for measuring your performance against them and for driving consumer demand. With additional time for Q&A. 2:00-2:15PM Beverage Break 2:15-4:00PM Operator Speed Meetings La Cascada I and II Speed meetings provide valuable face-to-face dialogue opportunities between suppliers and operators. Don’t miss the chance to meet personally with your current and future customers! Visit ifmaworld.com for a list of operators participating. Pg. 5 COEX 2014 Agenda 5:30-7:30PM Reception featuring Iron Chef Competition Grand Ballroom TUESDAY, MARCH 4 6:45-7:45AM Networking Breakfast La Sirena 8:00-8:20AM COEX Innovation Awards Grand Ballroom The COEX Innovation Awards honor the industry’s cutting-edge operators for their successful innovations in culinary, operations, marketing and service. Congratulations to the 2014 winners! • Buffalo Wild Wings • Culver’s • Maggiano’s Little Italy • Taco Bell 8:20-9:00AM Best Practices in Contract Management Grand Ballroom John Moyer, Director, A.T. Kearney John will discuss the framework for creating lasting relationships between supply chain partners and how to sustain them. He will provide the tools you need to create a productive partnership. 9:00-9:45AM Keynote Address: Insights on Leading a High-Performance Organization Grand Ballroom Don Fox, CEO, Firehouse of America, LLC. Drawing on 40 years of experience as both servant and leader, Don will offer insights on developing and leading a high-performance organization. While leading Firehouse of America, he has been a catalyst for growth, growing the brand from six restaurants in 2003 to well over 700 restaurants today. 9:45-10:15AM Beverage Break 10:15-11:30 AM Collaboration Techniques for Menu Changes, Product Improvements Grand Ballroom & Reacting to Today’s Demanding Guests Moderated by Lane Cardwell, President, Cardwell Hospitality Advisory, Inc. Lane, a 35-year restaurant industry veteran, has worked on the management team or board of directors of 40 different restaurant brands. His “real world” experience will come into use as he challenges our panel of top-level operator executives on this timely topic. Panelists: • Nancy Hampton, Chief Marketing Officer, CiCi’s Pizza • Matt Hood, Marketing Executive, HoodBridge, LLC • Billl Ruby, Vice President of Company Operations, Denny’s Restaurants • Phil Friedman, CEO, Salsarita’s • Dan Drummond, Chief Marketing Officer, Bar Louie Followed by roundtable discussions and report outs. Pg. 6 11:30-12:30 PM Networking Luncheon La Sirena 12:30-2:00 PM Afternoon Breakouts Choose two of three sessions offered. Each session will run from 12:30-1:10 PM and 1:20-2:00PM with a break in between. Del Sol MenuTrends & The Menu Adoption Cycle (MAC) Moderated by Kevin Ryan, CEO/Executive Director, International Corporate Chefs Association (ICCA), featuring panelists from ICCA, and Jack Li, Managing Director, Datassential Executive chefs from top chains discuss The Menu Adoption Cycle and insights on the top culinary trends for 2014 and beyond. Del Fuego Driving Value with Today’s Consumer Julie Hoffmeyer, Director of Business Development, Foodservice, The NPD Group The value paradigm is shifting. Who are the value consumers today and how have they changed? Do deals and promotions still play a vital role in the value equation? Can other aspects of value, like food quality, service and loyalty trump price? Learn in this session what’s the winning balance that can help you succeed and drive value among your consumers. Del Mar How Market Scenario Planning Can Advance Your Purchasing Strategy Rob Joyce, Commercial Business Consultant, Stewart-Peterson and Mike Hogan, Commercial Analyst, Stewart-Peterson Rob and Mike will help operators learn about market scenario planning to create carefully considered ingredient purchasing strategies aimed at reducing commodity price volatility and cost. 2:00-2:15PM Beverage Break 2:15-4:00PM Operator Speed Meetings La Cascada I and II Speed meetings provide valuable face-to-face dialogue opportunities between suppliers and operators.