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Das Umfassende Praxis-Handbuch« (ISBN 978-3-8266-5095-6) 2013 by Verlagsgruppe Hüthig Jehle Rehm Gmbh, Heidelberg

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Das Umfassende Praxis-Handbuch« (ISBN 978-3-8266-5095-6) 2013 by Verlagsgruppe Hüthig Jehle Rehm Gmbh, Heidelberg Stichwortverzeichnis Numerisch Links 95 8Seconds 576 Marketing 56, 189 Netzwerk 189 A Relations 83, 85 Abmeldung 259, 378, 719, 746, 806 AIDA 335 mentale 260, 496, 530 Akkreditierung 836 Above-the-Scroll 118, 682 Aktionstag 237 Absender 681 Aktionstage 237 Auswahl 411 Aktivierung 424 Fälschung siehe Spoofing Alternativhypothese 556 siehe Wechsel 111, 413 Alt-Text Grafik-Alternativtext siehe Abuse Reporting Format siehe ARF America Online AOL AddThis 639 Anbieterauswahl 94 siehe AddToAny 640 Anhang E-Mail-Anhang Adobe AniMake 447 Photoshop 445 Animation 123, 367, 443, 460, 612, 616 Adress Anmeldeformular Harvesting 799 Anrede 137, 235 Miete 78 Auswahlliste 164 Validierung 817 Bezeichner 157 siehe Adressbuch-Eintrag 208, 345, 843 Call-to-Action Handlungsaufforde- Adresse rung Adressbuch 208 Fehlermeldung 164 Alter 196 Geburtsdatum 134, 136, 144, 163 Bestand siehe Verteiler Gruppierung 153 catch-all 814 JavaScript 168 Ermüdung 260 kontextsensitives 130 Gewinnung 74 Lückentext 166 Kauf 175, 186 Optionsfeld 125, 160, 163 Markt 199 Redundanzfreiheit 137 Miete 66, 192 Reihenfolge 154, 159 Qualität 144, 183 Textfeld 148, 161 Quantität 183 Tooltip 161 Quelle 175, 183, 230 Validierung 165 Validierung 217 Video 181 Advanced Research Projects Agency Network Anrede 354 siehe ARPAnet Anzeigenwerbung 79, 180, 192, 308, 565, Affiliate 657, 741 897 © des Titels »E-Mail-Marketing – Das umfassende Praxis-Handbuch« (ISBN 978-3-8266-5095-6) 2013 by Verlagsgruppe Hüthig Jehle Rehm GmbH, Heidelberg. Nähere Informationen unter: http://www.mitp.de/5095 Stichwortverzeichnis AOL 30, 33, 625, 822, 843 Bildpersonalisierung 425 API 92, 110 Bild-zu-Text-Verhältnis siehe Text-zu-Bild- Append siehe Profilanreicherung Verhältnis Apple Blacklist 198, 791 iPad 619 Check 830 iPhone 348, 367, 399, 619 Definition 825 Mail 367, 613 Delisting 831 QuickTime 626 Domain Name Block List (DNSBL) 826 Application Programing Interface siehe API Left-Hand-Side (LHSBL) 825, 826 Application Service Providing 92 Right-Hand-Side (RHSBL) 825, 826, 832 Arcor 625 Uniform Resource Identifier (URIBL) ARF 810, 877 825, 826, 832 ARPAnet 27 Blickverlauf siehe Eye-Tracking ASCII siehe Kodierung Blocking 789, 792 ASCII-Art 334, 397 Blogger Relations 56 Asterisk 135 Bonded Sender 840 Audio 126, 608, 614, 625 Bot-Netz siehe Spam Auftragsdatenverarbeitung 755 Bounce 109, 477, 811 Auskunftsrecht 749, 755 asynchroner 812 Authentifizierung 788, 857 Hard 813 Autoresponder siehe Trigger-E-Mail Management 815 Soft 813, 846 B synchroner 812 B2B 55, 249, 255, 417 Bounce (Webanalyse) 133, 707 B2C 55, 249 Brief 62, 178 Backscatter 781 Business-to-Business siehe B2B Bacn siehe Spam Business-to-Consumer siehe B2C Banner siehe Anzeigenwerbung Barracuda Networks 822, 834 C Barter-Geschäft 184 Callback Verification 817 Base64 siehe Kodierung CamStudio 616 Batch and Blast 53 Capping 792 Bayes 812, 851, 868 CAPTCHA 168, 654, 785 Befragung 82, 232, 253, 264, 290, 634, 644, Catfish Ad siehe Slider 689, 731 Certified Senders Alliance siehe CSA Benchmark 66, 505, 520, 812, 821 Challenge-Response (CR) 836 Betreffzeile 210, 391 Checksum siehe Prüfsumme Erfolgsfaktoren 410 Chiclets 151 kürzen 396 Cinemagramm 615 Re 401 Cisco 822, 833 Signalwort 393, 629 Cleansing siehe Adress-Validierung Stilmittel 401 Closed-Loop-Marketing 60, 283, 710 Symbol siehe Symbol Cloudmark 853 Zeichenzahl 392, 681 Commitment 340, 365, 629 Betrug Complaint siehe Spam, Beschwerde Phishing siehe Phishing CompuServe 30 Provisions- 197, 221 Content Bewertung 238, 284, 285, 642 Employee-generated siehe Mitarbeiter Bilder pro Sekunde (FPS) 613 User-generated 642, 666 898 © des Titels »E-Mail-Marketing – Das umfassende Praxis-Handbuch« (ISBN 978-3-8266-5095-6) 2013 by Verlagsgruppe Hüthig Jehle Rehm GmbH, Heidelberg. Nähere Informationen unter: http://www.mitp.de/5095 Stichwortverzeichnis Conversion pseudonyme 380, 710, 749, 761 Rate 470 Qualität 115, 144, 235 Trichter 470 Quantität 115 Cookie-Sperre 132 Reaktionsdaten 60 Co-Registrierung 184, 195 Schema 110 Co-Sponsoring 186, 195 Sicherheit 147 Cost-Per-Click siehe CPC Skandal 143 Cost-Per-Lead siehe CPL Synchronisation 110 Cost-Per-Sale siehe CPS Typen 108 Cost-Per-View siehe CPV Zuspeicherung 634 Countdown siehe Timer Datenschutzerklärung 754 CPC 80, 197 Datenschutz-Richtlinie 28, 149, 720, 724, CPL 80, 187, 191, 525 756 CPS 80 Datensparsamkeitsgebot 134 CPU-Last 615 Datenvermeidungsgebot siehe Datenspar- CPV 80 samkeitsgebot CRM siehe Kundenbeziehungslebenszyklus DDV 51, 221 Cross-Selling 79, 228, 586 Ehrenkodex 196, 226, 718 CSA 198, 226, 718, 838, 865 Deckungsbeitrag 58, 523 Beschwerdeverfahren 750 Delivery Status Notification (DNS) 826 Spam-Markierungsquote 804 Design CSS 367, 465, 871 Fluides 691 Media Query 692 Responsives 141, 690, 695 CSV 109, 179, 661 Deutsche Dialogmarketing Verband siehe Customer Journey 530, 708 DDV Customer Lifetime Value 58, 526 Dialogmarketing 51 Customer Relationship Management siehe Dialogmethode 51, 335 Kundenbeziehungslebenszyklus Direktmarketing 49 Direktwerbung 52 D Distributed Checksum Clearinghouse (DCC) Darstellungstest 453 853 Data Dictionary 107 DKIM (Domain Keys Identified Mail) 839, Data Mining 251 860 Assoziationsregel 79, 586 DMARC (Domain-based Message Authenti- Entscheidungsbaum 579 cation, Reporting and Conformance) 863 FP-Growth 591 DNS 40 k-Means 596 Lookup 40, 816, 827, 857, 861 Konfidenz 588 MX Record 40, 221, 817, 857 Lift 588 PTR Record 817 Normalisierung 596 Reverse 817 Support 588 SPF Record 857 Daten TXT Record 826, 857, 861, 863 Aktionsdaten 60 Zone 826 anonyme 634, 760 Dnswl.org 842 Grunddaten 60 Domain Name Block List (DNSBL) siehe Hygiene 235 Blacklist Karte 193 Domain-Delegation 818 personenbezogene 719 Domain-Part siehe E-Mail-Adresse Preis 187 899 © des Titels »E-Mail-Marketing – Das umfassende Praxis-Handbuch« (ISBN 978-3-8266-5095-6) 2013 by Verlagsgruppe Hüthig Jehle Rehm GmbH, Heidelberg. Nähere Informationen unter: http://www.mitp.de/5095 Stichwortverzeichnis Double Opt-in 204 Serie 85 Beispiel 209, 212 Syntax 219 Checkmail 725 Transaktionsmails 276, 282 Erinnerungsmails 770 Verbreitung 63 Optimierung 206 Willkommensgruß 278 Pflicht 768 Email on Acid 435, 453 Rate 205, 515 E-Mail-Adresse Drosselung 792 Abuse 809, 829 Drucken 373, 513 Alias 144 at-Zeichen 28 E getaggte 217 Editierabstand 222 Local-Part 29 Editorial 354 Postmaster siehe Postmaster Effekt Quelle 66 Halo 391, 424 Remote-Part 29, 218 Haupt 574 Rollen 219, 809 Multiplikator 631 Rückläufer siehe SMTP (MAIL FROM) Nudge 391 Test 226 EHLO siehe SMTP Wegwerf 218 Einwilligung Wert 525 ausdrückliche 734 E-Mail-Client bewusste 734 Fingerprinting 508 eindeutige 734 Marktanteile siehe Marktanteile elektronische 733 E-Mailing 308 freiwillige 733 Kampagne siehe Kampagne gesonderte 735 E-Mail-Marketing informierte 737 Dashboard 707 konkludente 726, 735 Definition 54 mündliche 774 Image 75 Muster 738 Kosten 62, 78 mutmaßliche 721, 735 Vorteile 61 schriftliche 733, 774 Wirtschaftlichkeit 66 Elektronische Post 28, 721 Ziel 76, 228 Eleven siehe eXpurgate Zielgruppe 55 E-Mail E-Mail-Serie 281 Anhang 84, 319, 608 Emotion 349, 362, 382, 394, 424, 607, 635 Definition 28 Empfehlung 238 Entschuldigungsmails 242, 246 Erfolgsfaktoren 632 Entstehung 27 Motiv 637 Envelope 37 organische 511 Envelope-From siehe MAIL FROM persönliche 630 Envelope-To (RCPT TO) 37 Recht 727 Format 84, 332 Share-with-your-Network (SWYN) 178, Geburtstag 29 512, 630, 669 Header siehe Header (E-Mail) Tell-a-Friend 178, 631, 655, 727 Korrekturmails 246 Entschuldigungsmail 242, 246 Priorität 211, 803 Envelope Sender siehe SMTP MAIL FROM Reaktivierung 293 Envelope siehe E-Mail Schreibweise 26 Equity-Theorie 169 900 © des Titels »E-Mail-Marketing – Das umfassende Praxis-Handbuch« (ISBN 978-3-8266-5095-6) 2013 by Verlagsgruppe Hüthig Jehle Rehm GmbH, Heidelberg. Nähere Informationen unter: http://www.mitp.de/5095 Stichwortverzeichnis Erfahrungsbericht 238 Frequenz siehe Newsletter-Frequenz Erwartung 253 FTAF siehe Empfehlung ESMTP siehe SMTP FTP 110 Evoked Set 77 Fußzeile 377 Excel 105, 534, 560, 600 Fehlertoleranz bestimmen 566 G eXpurgate 869 Gamification 167, 298, 464 Eye-Tracking 315, 322, 335 Gate Eyetracking 119 Homepage 183 Video 182 F Geburtstag siehe Geburtstagsmail Facebook Geburtstagsmail 288 Anzeige 180, 659 Gedenktage 237 Applikation 650 Geo-Lokalisierung siehe Targeting Custom Audience 657 Gesetz Gefällt mir siehe Facebook-Like Bundesdatenschutz 718 Instant Personalization 138, 653 Bürgerliches 718, 721 kommentieren 656 der Ähnlichkeit 154 Like 630, 656 der Geschlossenheit 154 Login 652 der Nähe 153 Registration Plugin 653 der Symmetrie 155 Reiter 648, 660 der Verbundenheit 160 senden 655 gegen unlauteren Wettbewerb 718, 720 teilen 646 Straf 789 Fake-Player siehe Video, Screenshot Telekommunikations 789 False Negative 874 Telemedien 718 False Positive 557, 826, 851, 854, 871 Gestaltung Whitelists 836 Blickverlauf 155, 339 Farbe 320, 613 Data-Pixel 140 Palette 443 Formular 166 Tabelle 448, 613 Gesetze siehe Gesetz FastStone Capture 446 Harmonie siehe Goldener Schnitt Fax 178 Gewinnspiel 179, 186, 742, 744 Feedback-Loop 808 GIF 612 Fehler Animation siehe Animation vorbeugen 243 Animator siehe Ulead GIF Animator Fenster GIF siehe Grafik-Format modales 130, 624, 656 Gimp 449 Ferien 255 Global Message Exchange siehe GMX Fernmeldegeheimnis 789 Glyphe siehe Symbol Fibonacci-Zahlenfolge 156 Gmail 32, 33, 871 Follow-up 483, 502, 585, 658 Contextual Gadget 371, 623 Font siehe Schrift sortierter Eingang (Priority Inbox) 504, Footer siehe Fußzeile 878 Forward-to-a-Friend siehe Empfehlung GMX 316, 419, 625 Frage
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