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Dabur Insides 240614.Indd 'HÀQLQJ 3HUIRUPDQFH LQ'LIÀFXOW Times Dabur India Limited | Annual Report 2013-14 :KHQWKH*2,1**(76 728*+WKH728*+*(7 *2,1*7KLVDJHROGDGDJH KROGVWUXHIRU'DEXU Over the past few years, India’s economic growth has moderated and the economy has witnessed macro headwinds, inŇ aƟ onary pressures and adverse currency Ň uctuaƟ ons, all of which have led to consumers Ɵ ghtening their purse-strings and a resultant moderaƟ on in demand. Even as the world was gripped by ECONOMIC UNCERTAINTY, growing at a languid pace, Dabur deĮ ed the downturn and conƟ nued to march ahead with ENERGY & ENTHUSIASM, thanks to a plethora of iniƟ aƟ ves - ranging from PRODUCT INNOVATION to MARKET EXPANSION and BETTER CONSUMER OUTREACH - that were put in place much ahead of the downturn. The result: Dabur deĮ ed the Dabur generated STRONG VOLUME-LED GROWTH downturn and conƟ nued to report a DEFINING PERFORMANCE even during to march ahead with the trying Ɵ mes. energy & enthusiasm As a leading FMCG player with a WIDE PORTFOLIO OF BRANDS, a robust and WELL-OILED DISTRIBUTION NETWORK and DEEP-ROOTED UNDERSTANDING OF CONSUMER PREFERENCE & BEHAVIOUR, Dabur India Ltd has been able to cruise ahead even in the face of a challenging economic environment. We conƟ nue to take pro-acƟ ve measures in adjusƟ ng our porƞ olios, products and channels to keep pace with the ever-changing needs and aspiraƟ ons of the consumers. Moving forward on our moƩ o of being ‘DEDICATED TO THE HEALTH & WELL-BEING OF EVERY HOUSEHOLD’, we are now creaƟ ng newer channels of growth to further opƟ mise our already robust distribuƟ on network. With these iniƟ aƟ ves in place, Dabur India will be well placed to surge ahead on the growth trajectoryjeectctorory onceonce thethe marketmarket condicoc nddiƟ oonsns improve.impproovev . Annual Report 2013-14 1 Contents 03 Corporate InformaƟ on 04 Performance Indicators 06 Brand Porƞ olio & Architecture 08 Chairman’s Messageg 10 Financialnancciaal HighlightsHighhlightsts 12 Strategicc BuBBusinesssinesss UnitsUnin ts 13 10-Year Highlightshliighg ts 14 Accolades 16 Management Discussionsss ion & AnalysisAnala yssis 38 Report on Corporate GovernanceGovernancec 61 Directors’ Report 75 Financial Statements 106 Consolidated Financial Statementsmments 132 Business Responsibility Reportt 144 NoƟ ce 2 Dabur India Limited Board of Directors Dr. Anand Burman Chairman Mr. Amit Burman Vice-Chairman Mr. Mohit Burman Director Mr. Saket Burman Director Mr. P. D. Narang Director Mr. Sunil Duggal Director Corporate Mr. R. C. Bhargava Director Mr. P. N. Vijay Director Dr. S. Narayan Director Mr. Albert Wiseman Paterson Director Information Dr. Ajay Dua Director Mr. Sanjay Kumar BhaƩ acharyya Director V P (Finance) & Company Secretary Mr. A. K. Jain Auditors M/s G. Basu & Co. Chartered Accountants Internal Auditors PriceWaterhouseCoopers Pvt. Ltd. Bankers Punjab NaƟ onal Bank Standard Chartered Bank The Hongkong & Shanghai Banking CorporaƟ on Ltd. The Royal Bank of Scotland CiƟ bank N.A. Corporate OfÀ ce HDFC Bank Ltd. Dabur India Ltd, Bank of Tokyo Mitsubishi UFJ, Ltd. CIN: L24230DL1975PLC007908 Bank of Nova ScoƟ a Dabur Corporate Oĸ ce, Kaushambi, IDBI Bank Ltd. Sahibabad, Ghaziabad-201010 (U.P.), India Tel.: 0120-39412525, 3982000 Fax: 0120-4374935 Website: www.dabur.com Email: [email protected] Email for investors: [email protected] Registered OfÀ ce 8/3, Asaf Ali Road, New Delhi-110002, India Tel.: 011-23253488 Annual Report 2013-14 3 Performance Indicators GoodGood momentumm entum waswas witnessedessed acrossacross categoriescate andand geographiesgeo ies drivendriven by strongrong volumevolume growthgrow Sales ` 7,073.2 croress UP 15.1% Net ProĮ t ` 913.9 crores UP 19.7% $ Market CapitalisaƟ on US$ 5bn+ 4 Dabur India Limited InternaƟ onal Business ContribuƟ on 32% Billion-Rupee Brands 14 Retail Footprint 5.3 Million Outlets Total Employee Count 6,382 Employees Annual Report 2013-14 5 Brand Portfolio & Architecture With a porƞ olio of over 400 products, Dabur is today’s India’s largest Natural Health & Personal Care Company. InnovaƟ on has always been the lifeline of our business and Dabur has, over the past one year, introduced around 30 new products and variants across the globe, straddling a variety of consumer segments. These new introducƟ ons, like our exisƟ ng range, are aimed at meeƟ ng a single goal – Dedicated to the Health & Well-Being of every Household. 6 Dabur India Limited Our Master Brands Annual Report 2013-14 7 Chairman’s Message Dear Partners in Growth, It gives me immense pleasure to write to you at In the previous year, your Company had made the end of another landmark year for Dabur. huge investments towards rural outreach and penetraƟ on into the hinterland which led to Fiscal 2013-14 marked successful compleƟ on of signiĮ cant expansion of our distribuƟ on reach. the Vision Plan for the period 2010-14, with revenues This investment conƟ nued to pay rich dividends crossing the ` 7,000 crore mark. Your company during Į scal 2013-14 with demand from rural achieved Net Sales of ` 7,073.2 crores during 2013-14 India outpacing the urban markets and oī seƫ ng growing by 15.1%. Net ProĮ t for the year increased to the slight moderaƟ on in demand from urban ` 913.9 crores recording an increase of 19.7%. India. It is quite encouraging that this growth has largely The close of the Į nancial year, in fact, saw urban been volume driven and came in at a Ɵ me when the markets inch up with growth rates at par with the economy conƟ nued to be under turbulence with rural markets. To capture the potenƟ al of the coming growth rates slowing down across sectors including Ɵ mes, Dabur has embarked upon an iniƟ aƟ ve to the consumer products industry. Even in such a strengthen its presence in the chemist network, challenging environment, your Company was not only which we feel will be a key driver of growth for our able to post strong growth in sales but also improve consumer healthcare and personal care business. upon proĮ tability. The Company’s EBITDA increased We have re-organised our sales teams speciĮ cally to ` 1,288 crores in Į scal 2013-14 reporƟ ng an to cater to the demands of chemist channel and increase of 17.4%. also enhance distribuƟ on of health care and The business has performed well across operaƟ ng personal products porƞ olio through this network. parameters. Our deep understanding of consumer As a result of this iniƟ aƟ ve, Dabur’s direct chemist behaviour which we have developed over the years coverage is planned to increase from 1.72 lac to and focus on improving overall markeƟ ng mix 2.06 lac outlets and the footprint will conƟ nue to helped us navigate through a tough external grow parƟ cularly in the top 150 towns where this environment, demonstraƟ ng the robustness of our iniƟ aƟ ve has a major focus. business model. We conƟ nued to invest strongly Dabur’s InternaƟ onal Business conƟ nued on the behind our brands and drive innovaƟ on leading to an strong growth trajectory growing by 22.3% to upƟ ck in market shares. 8 Dabur India Limited This year, we are parƟ cularly proud to be ranked amongst the Top 5 Companies with the Best Board of Directors as per Corporate Dossier-Hay Group’s survey. ` 2,310.8 crores in Į scal 2013-14. 2012-13 Į scal have been elaborated in I would like to take this opportunity This was driven by innovaƟ on, market the Management Discussion & Analysis to thank our Board of Directors, share gains and aggressive investment secƟ on of this Annual Report. consumers, business partners, the behind the brands. Our brands are management and all our valued appreciated and well regarded by The year gone by also saw Dabur take employees for their outstanding eī orts the local consumers for their herbal/ several important strides in reducing during 2013-14. We would also like to natural properƟ es and the beneĮ ts our environmental impact and thank you, our shareholders, who have they deliver. encourage community environmental supported us loyally for many years. stewardship. Details of these iniƟ aƟ ves I am grateful to you for your unwavering We conƟ nue to idenƟ fy aƩ racƟ ve and have been presented in the Business support. It is our privilege to conƟ nue to signiĮ cant growth opportuniƟ es both Responsibility Report secƟ on of this build shareholder value for you over the in India and around the world, and have report. long term. Thank you again for the trust been regularly invesƟ ng in creaƟ ng that you have placed in our Company. new assets and faciliƟ es to meet the This year, we are parƟ cularly proud We shall conƟ nue to strive to deliver growing demand for our products, to be ranked amongst the Top excellence and superior value to all our globally. A new manufacturing unit has 5 Companies with the Best Board of stakeholders. been commissioned in Bangladesh to Directors as per Corporate Dossier- produce our range of FMCG products. Hay Group’s survey. We have also The new fruit juice facility set up at been named by CRY as the Child Rights Yours Sincerely, Sri Lanka commenced supplies to our Champion for our various iniƟ aƟ ves Dr. Anand C. Burman markets in West and South India. Details aimed at improving the lives of children Chairman of our growth strategies and your from the under-privileged secƟ ons of Dabur India Limited Company’s achievements during the the society. Annual Report 2013-14 9 Financial Highlights 7,073 6,146 5,283 4,077 3,391 Net Sales FY10 FY11 FY12 FY13 FY14 1,288 948 1,097 833 667 EBITDA FY10 FY11 FY12 FY13 FY14 PAT 914 501 569 645 763 FY10 FY11 FY12 FY13 FY14 in ` Crores (except per share
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