Earth

Our most important stakeholder

Dabur India Limited Business Responsibility Report 2011-12 SEBI has mandated to submit report on ‘National Voluntary Guidelines on Social, Environmental & Economic Responsibility of Business’ as issued by the Ministry of Corporate Affairs, which requires businesses to embrace ‘People, Planet, Profit’ approach in a sustainable manner. For this, 9 Principles with their respective Core Elements are suggested to be implemented in the core business processes of an organisation and to report on this to its stakeholders. Following is the Business Responsibility Report of your company on the Principles, Core Elements & Reporting Framework as suggest in the Guidelines. EARTH Our most important stakeholder

CLIMATE CHANGE IS ON THE INCREASE AND IS SHAPING OUR PLANET. OUR DESTINY IS INTERTWINED WITH SURVIVAL OF NATURE, AS WE KNOW IT. At Dabur, our aim is to make our own activities more sustainable and encourage our consumers, suppliers and others to do the same. WHILE WE AIM TO CONTINUOUSLY GROW OUR BUSINESS, WE WISH TO DO THIS IN A WAY THAT REDUCES OUR TOTAL ENVIRONMENTAL IMPACT. We are fine-tuning how we source raw materials to how consumers use and dispose of the products and have identified the most significant environmental impacts. AT DABUR, WE DEPEND ON NATURE FOR ITS BOUNTIFUL PICKINGS, WITHOUT WHICH AYURVEDA WOULDN’T EVER HAVE BEEN POSSIBLE. We are equally conscious of giving back more than what we take from our environment, and so we have set ourselves an ambitious target to significantly minimise our impact on the Environment and even help in replenishing the Planet. Business Responsibility Report

Contents The Dabur Philosophy 3 Employee Well-Being 20 Chairman’s Message 4 Stakeholder Engagement 24 Organisation Profile 6 Respecting Human Rights 26 Financial Performance For 2011-12 8 Caring For The Environment 28 Awards Bestowed On Dabur 9 — Back To Nature 29 Environment, Social & Governance Policy 10 — Carbon Footprint 36 Key Risks & Mitigation 12 — Water Conservation 38 — Counterfeit Products 12 — Green Manufacturing 40 — Climate Change & Environmental 13 — Packaging Recycling 44 Degradation — LEED Certification 47 — Employee Safety 13 Influencing Public & Regulatory Policy 48 Governance & Commitments 14 Community Service 50 — Vision & Mission 14 — Brand-Led Activities 53 — Code of Conduct 15 — SUNDESH 60 — Whistle Blower & Protection Policy 15 Some Success Stories 78 — Corporate Governance 16 Engaging With Consumers 94 — Shareholder Engagement 17 Goals & Targets For Next Reporting Period(s) 95 Safe And Sustainable Products 18 The Way Ahead… 96

2 | DABUR INDIA LIMITED The Dabur Philosophy

Dabur Greenhouse at Banepa, Nepal

“DEHI ME DADAMI TE” (AS YOU GIVE ME, I GIVE YOU IN RETURN) This ancient Sanskrit text aptly coveys Dabur’s commitment towards sustainability.

At Dabur India Ltd., sustainability is not merely a buzz word. The concept of sustainability is incorporated into the core of our business and has been expanded to encompass our aspirations and responsibilities to the society and to the environment.

It is this concept that inspires us to optimize our business performance to tackle the new and growing challenges of environment, technology and sustainability.

Business Responsibility Report | 3 Chairman’s Message

Dear Partners in Growth,

t gives me great pleasure to present towards leaving a deeper imprint on believe that financial performance and I to you our detailed Business the society as a whole. All our actions sustainability go hand in hand and can Responsibilty Report for 2011-12. This is are aimed towards this larger goal never be separated. the first report from the House of Dabur by introducing products that gives that gives you a detailed insight on our consumers health & wellness; by Dabur has a long history of taking our social and environmental operating in a manner that minimizes sustainability into account in the way we initiatives. It is an expression of our our impact on the environment do business every day. Dabur continues commitment towards the environment and even help in replenishing the to place a strong emphasis on societal and the society. planet; and lending a helping hand needs, while addressing environmental to the community. and climate change issues with We have, over the years, taken rapid increased significance. strides in our journey towards going In our over 127 years of existence, we Green, covering new grounds, touching have seen many ups and downs. The Small yet significant steps are being the lives of a several people and year gone by was also a tough one for taken to not only reduce our carbon overcoming challenges along the way. the economy and industries alike as footprint but also continuously This report is a transparent and voluntary the runaway Inflation continued to put monitoring waste generation and disclosure of these sustainability and strain on businesses and margins and establish effluent waste treatment social initiatives. even threatened to slow down growths. plants across all our manufacturing units. Efforts are also on in full swing to At Dabur, we strive to lead in sustainability During such troubled times, it’s only conserve and maintain ground water by taking it into account in everything natural for companies to lose sight of level through a variety of measures, and we do. Our business is committed not sustainability initiatives in their quest I am proud to announce that Dabur just towards profitable growth, but also for business success. We, at Dabur, today has achieved zero discharge

Dabur continues to place a strong emphasis on societal needs, while addressing environmental and climate change issues with increased significance.

4 | DABUR INDIA LIMITED Dabur aims to certify all its operational locations with the Integrated Management system OHSAS 18001 and ISO 14001 for Occupational Health, Safety and Environment.

of water at nine of its 12 domestic also generate additional income for the the road to establishing a more socially manufacturing units. And we are well people involved. meaningful enterprise. on course to achieve zero discharge of water at all our units. Dabur also aims to certify all its As I conclude, I would like to take operational locations with the Integrated this opportunity to thank all Rain water harvesting continues to be Management system OHSAS 18001 and our valued stakeholders, for their a focused activity at our manufacturing ISO 14001 — Occupational Health, Safety unstinted support in this shared plants. While a lot of ground still needs and Environment. We have already got journey. I, on behalf of the Board and to be covered to emerge a Water- nine manufacturing units certified by the employees of your Company, Positive Corporation, these small steps – TUV NORD, and the others would follow. will look to you as always for your I am confident – would surely go a long This standard is the foundation of the continued support and encouragement. away in fulfilling this dream. overall health, safety and environment We welcome your views on our framework of Dabur. social and environmental performance We have also further broadened our and on this report. environmental focus with greater stress We have grown with India and its people. on biodiversity issues and reviving As we expand our global footprint, Dr. Anand Burman endangered herbs and plants that are we are also matching our business Chairman also core to our business. On the one growth with addressing societal needs Dabur India Ltd. hand, wastelands are being adopted wherever we operate. I am confident to cultivate some of these rare herbs, that our initiatives would go a long way while on the other, special engagement towards conservation and enrichment programmes are being developed of environment while ensuring greater involving local farmers to grow some prosperity of the community. We will rare Himalayan herbs in an effort to strive to fix -- and meet -- more stringent not only augment their numbers but goals for ourselves while progressing on

Business Responsibility Report | 5 Organisation Profile

EU and US through its brands Dabur, FMCG Business Vatika, Hobby and organic Root Stimulator. Health Care: The market leader for health supplements in India, Dabur is sworn to its abur India Limited is Dabur is a public company with its share motto of being committed to the health the fourth largest FMCG listed at premier stock exchanges of & well-being of every household. With D country viz. NSE & BSE. The company Company in India with brands like Dabur Chyawanprash, Dabur has been promoted by the Burman Honey and Dabur Glucose, Dabur has been Revenues of Rs. 5,362 Crore Family and is professionally managed by at the forefront of innovation & quality in & Market Capitalisation of Mr. P.D. Narang, Group Director and both manufacturing and marketing these Rs. 18,570 Crore. Mr. Sunil Duggal, CEO. products. With these brands, Dabur has also being taking the lead in a variety of Dabur has its manufacturing facilities community service initiatives to build a at 12 locations in India major being at stronger and more immune India. Rudrapur and Baddi and also at overseas locations major being at Ras al-Khaimah, Dabur also has, in its portfolio, a range of Building on a legacy of quality and Nepal and Egypt over-the-counter healthcare products experience of over 127 years, Dabur is covering areas as diverse as women’s today India’s most trusted name and the Dabur’s business can be divided into healthcare, baby care, cough & cold world’s largest Ayurvedic and Natural two categories of consumer products and rejuvenation, besides a host of Health Care Company with a portfolio manufacturing and beauty products retail. ethical medicines. of over 250 Herbal/Ayurvedic products. Dabur’s FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and skin care products.

Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The company has a wide distribution network, covering over 3.2 million retail outlets with a high penetration in both urban and rural markets.

Dabur’s International Business Division (IBD) today caters to the health & personal care needs of customers across different international markets spanning South Asia, Middle East, North & West Africa,

6 | DABUR INDIA LIMITED Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.

Digestives: With the country’s most continues to be best-in-class and is seen development and packaging – with its popular digestive tablets brand Hajmola, as a benchmark in the industry. Réal & Réal Activ range. A validation of our Dabur has been building on the brand’s success is that consumers have voted Réal post-meal connect to drive demand and Skin & Body Care: A new vertical for as the ‘Most Trusted Brand’ for five years in growth. It’s among the largest digestive Dabur, our products help breathe fresh a row. A Housewife has succinctly put the tablets brand in the country with more life into your skin. Powered by Ayurveda essence of Réal saying: “Réal naam se hi than 2.5 crore Hajmola tablets being and natural ingredients, these products lagta hai real juice hoga”. consumed daily. help your skin glow from within. They are fast emerging as the most preferred skin Retail Business Hair Care: This vertical comprises of care remedy for millions of Indians seeking New U: Dabur operates a chain of beauty Dabur’s hair oil & shampoo businesses naturally beautiful skin. This range also retail outlets in India under the brand name and has been one of the key growth includes instant fairness products under New U. The New U stores offer customers a drivers for the company. With over 35 the brand Fem. comprehensive range of beauty products million dedicated consumers, Dabur Amla under one roof. Committed to its promise is the largest hair oil brand in the country, Home Care: Among the fastest growing of delivering a world-class retailing while Vatika has been among the few new vertical within Dabur, our products operate experience to consumers across India, the successful shampoo brands launched in in three core areas of mosquito repellents, New U Stores offer international quality India over the past decade. air care and hard surface cleaners store environment and product range. and are clear market leaders in their Oral Care: Dabur, with its distinct brands particular categories. like Babool, Red Toothpaste and Meswak, has been the fastest growing toothpaste Foods: A pioneer in the packaged juices company in the country for four years in market in India, Dabur has been at the running now. The quality of our products forefront of innovation – both product

Business Responsibility Report | 7 Financial Performance For 2011-12

Dabur Greenhouse at Pantnagar, Uttarakhand

Revenues* * *

53,628 Profit7,905 Before Tax Income1,464 Tax Expenses

* Total Assets+ Market Capitalisation+

Profit6,441 After Tax 46,223 185,708 No. of Employees * In Rs. million, for the year (incl. variable) (Nos.) ended 31st March 2012 + In Rs. million, as on 8,856 31st March 2012

8 | DABUR INDIA LIMITED Awards Bestowed On Dabur

OO Dabur India Ltd CEO Mr. Sunil Duggal ranked amongst India’s Best CEOs by Business Today

OO Mr. Sunil Duggal ranked by analysts as the Top Performing CEO in Asia in the Consumer space. The list was released in the International Institutional Investor magazine

OO Dabur Chairman Dr. Anand Burman named the Ernst & Young Entrepreneur Of The Year 2011 in the Consumer Products Sector

OO Dr. Anand Burman ranked amongst India’s Most Powerful CEOs by Economic Times Corporate Dossier

Business Responsibility Report | 9 Environment, Social & Governance Policy

The company is committed not just Dabur is sworn to its motto of being towards profitable growth, but also ‘dedicated to the Health & Well-being of towards leaving a deeper imprint on the every household’. We, at Dabur, believe that society as a whole. All our actions are aimed current performance and sustainability go t Dabur, we strive to towards this larger goal by introducing hand in hand. Dabur continues to place a products that gives our consumers health strong emphasis on societal needs, while A achieve sustainability & wellness; by operating in a manner that addressing environmental and climate by taking it into account minimizes our impact on the environment change issues. Small yet significant steps in its every function. and even help in replenishing the are being taken to not only reduce our planet; and lending a helping hand carbon footprint but also continuously to the community. monitor waste generation and constantly

10 | DABUR INDIA LIMITED As Dabur expands its global footprint, the Company is also matching its business growth with addressing societal needs wherever it operates.

improve effluent waste treatment The environmental agenda was marked at Dabur and we strive to inculcate this initiatives across all our manufacturing by a shift towards reducing environmental approach in our day-to-day life. We will units. Efforts are also on in full swing to impact of Company’s operations. This was strive to report and publish this Business conserve and maintain ground water achieved by environment management Responsibility Report on an annual basis. level through a variety of measures. We programme through a combination of This report is based on SEBI mandated are proud to announce that Dabur has energy & water conservation, rainwater framework as enunciated by the Ministry of achieved zero discharge of water at its harvesting and solid waste recycling. Corporate Affairs in its ‘National Voluntary units. Rain water harvesting continues to Some manufacturing sites have modified Guidelines on Social, Environmental & be a focused activity at our manufacturing their boilers to use bio-fuels, resulting Economic Responsibility of Business’ . plants. While a lot of ground still needs to in significant environmental benefits by reducing the SOx emission in environment. be covered to emerge a Water-Positive Corporation, we are confident that these As Dabur expands its global footprint, the small steps would surely go a long away in Company is also matching its business fulfilling this dream. growth with addressing societal needs wherever it operates. Our initiatives would go a long way towards conservation Dabur has set its sights on certifying and enrichment of environment while all its operational locations with the ensuring greater prosperity of the Integrated Management system OHSAS community. We will strive to fix -- and meet 18001 and ISO 14001 — Occupational -- more stringent goals for ourselves while Health, Safety and Environment. Moving progressing on the road to establishing a towards this goal, Dabur has got nine of more socially meaningful enterprise. its 12 manufacturing locations accredited by TUV NORD. This standard is the All the principles of responsibility foundation of the overall health, safety enumerated in the report and their core and environment framework of Dabur. elements are equally important for us

Business Responsibility Report | 11 Key Risks & Mitigation

a proactive approach for mitigating risks the trade in counterfeit and pirated goods by conducting detailed hazard cost the economy $650 billion annually, abur recognizes that identification and risk assessment as the segment roughly represents 9% of in the normal exercises and adopting control measures total world trade. Some industry estimates for high risk areas. say the fake products market in India course of operations, its results in an annual loss of Rs 15,000 crore activities are routinely Counterfeit Products: to the government exchequer, with the organised FMCG industry alone said to be Counterfeiting creates an economic losing around Rs 8,000 crore. a Fast Moving Consumer concern for the industry through Goodsexposed (FMCG) to the companyrisks that infringement of intellectual property faces today. rights, loss of revenue and direct harm to Dabur’s Response: reputation of the brand. Above all, it’s also Dabur has been targeting fake products & packaging manufacturers and label a health concern to the consumer. printers in a planned manner. In the last Further, being in the Herbal/Ayurvedic one year alone, our efforts have led to Since people engaged in the segment, Dabur is also aware that some several raids by local authorities, which manufacturing of spurious products do have resulted in seizure of counterfeit risks it faces are somewhat different not adhere to any quality checks and use to those that generally exist in the goods worth several crores of rupees. spurious raw materials, these counterfeit Local authorities – along with Dabur India FMCG business. At Dabur, we follow an products may affect consumer’s -- have conducted raids on fake products institutionalised ‘Dabur Risk Management health. These, in turn, lead to serious manufacturers in various parts of country. Framework’ to identify the business risks damage to the product’s brand equity. We have mapped out the locations that surround our function or area of Besides counterfeit products are also where these activities take place and are operation and to assist in the company- causing an annual loss of several thousand systematically going after the spurious wide process of managing such risks, so crores to the national exchequer and products manufacturers. Leads have that the company can achieve its wider to the industry. An independent Assocham been obtained on packaging and label business objectives. We have developed survey had recently stated that globally, suppliers as well.

Dabur works closely with a number of organisations and sleuths to track down alleged counterfeiters and identify illegal networks.

12 | DABUR INDIA LIMITED We also work closely with a number Water availability, or the lack of it, is yet city dumps, recycle them to create of organisations and sleuths to track another risk. Besides, future regulatory various products like office stationary down alleged counterfeiters and identify regime may include restrictions on and roofing sheets. illegal networks. carbon emissions. Future competitiveness 7. Besides continuously minimising of businesses will also depend on the the consumption of fresh water Dabur is also a member of the recently ability of companies to minimise their at its Units, Dabur has also formed FICCI CASCADE Committee, carbon intensity and adopt a low carbon created rainwater-harvesting facilities which is working towards creating growth path. at its units. awareness on the menace of smuggled goods and counterfeit products. The Dabur’s Response: Employee Safety: committee had started holding meetings At Dabur, we value nature’s bounty. Any manufacturing concern faces issues with Government officials to garner Without the fruits of nature, the vision of related to accidents and safety of the their support for this initiative. The Dabur – dedicated to Health & Well-being workmen and Dabur is not alien to that. Committee has also joined hands with of every household -- would never have An enterprise should progress in working the Department of Consumer Affairs for been fulfilled. And that is the reason for towards achieving the target of zero inclusion of counterfeit goods problem in our unfailing commitment to ecological accidents within its premises. their ‘Jago Grahak Jago’ campaign. conservation and regeneration.

Dabur’s response to these environmental Dabur’s Response: As part of this initiative, the committee Management of Dabur recognizes its issues is multi-pronged and includes: had recently held a meeting with the employees as the company’s most Central Board of Excise & Customs, and 1. Identifying and evaluate climate important assets. The company has, the Economic Offence Wing, Delhi Police, change risks for each business. therefore, committed to abide by a Policy of wherein the problem of smuggled 2. Setting up Greenhouses to grow rare Prevention / Elimination of all undesirable goods and rampant manufacturing of herbs and medicinal plants, besides incidents. Dabur has introduced a counterfeit goods were discussed and working with farmers to cultivate such number of safety measures across all its their help sought in addressing this issue. herbs. This initiative has transformed manufacturing Units and is continuously the lives of farmers across the country working towards achieving international and even in Nepal, and improved benchmarks in safety standards. And this Climate Change their livelihood. is demonstrated by the fact that Dabur has & Environmental 3. Reducing the environmental impact not reported any High Potential Accident. Degradation: of our processes & products and At Dabur, environment and nature work towards creating a positive Dabur conducts National Safety Meet is the lifeline of our business. With a environmental footprint. with Health, Safety and Environmental portfolio of Ayurveda and nature-based (HSE) Improvement Plan at manufacturing 4. Reducing energy consumption by products, conservation of nature and level. Dabur is also committed to get all using herbal waste as fuel natural resources is deep rooted in our its operational locations certified with the organisational DNA, and in every aspect of 5. Establishing green building and Integrated Management system OHSAS our ever-growing business. manufacturing units, which are not 18001 and ISO 14001 — Occupational just LEED certified but also have set Health, Safety and Environment. Apart As some of Dabur’s products are high standards in water conservation from imparting safety education to dependent on agricultural inputs, and herbal waste recycling avoid accidents, Dabur has also taken an disruptions in agricultural patterns and 6. Dabur also works with its packaging insurance policy on Occupational Health, yields are significant potential risks arising suppliers and engages ragpickers to Safety and Environment to mitigate the out of climate change. pick up waste from the streets and financial loss & liability.

Business Responsibility Report | 13 Governance & Commitments

VISION & MISSION The company’s principles in its journey on this vision statement have been detailed below: Dabur is committed to its vision of being dedicated Ownership to the Health & Well- This is our company. We accept personal responsibility, being of every household. and accountability to meet business needs. Our strategic intent is to Passion For Winning We all are leaders in our area of responsibility, significantly accelerate with a deep commitment to deliver results. We are profitable growth. determined to be the best at doing what matters most. To do this, we will:

OO Focus on growing our core brands across categories, reaching out to People Development new geographies, within and outside People are our most important asset. We add value India, and improve operational through result driven training, and we encourage & efficiencies by leveraging technology

OO Be the preferred company to meet the health and personal grooming reward excellence. needs of our target consumers Consumer Focus with safe, efficacious, natural We have superior understanding of consumer needs solutions by synthesizing our deep knowledge of Ayurveda and herbs with modern science Teamand develop Work products to fulfill them better. OO Provide our consumers with innovative products within We work together on the principle of mutual trust & easy reach transparency in a boundary-less organisation. We are intellectually honest in advocating proposals, including OO Build a platform to enable Dabur to become a global Ayurvedic leader recognizing risks.

OO Be a professionally managed employer of choice, attracting, Innovation developing and retaining quality Continuous innovation in products & processes is the personnel basis of our success.

OO Be responsible citizens with a commitment to environmental Integrity protection We are committed to the achievement of business OO Provide superior returns, relative to success with integrity. We are honest with consumers, our peer group, to our shareholders with business partners and with each other.

14 | DABUR INDIA LIMITED Our business is committed not just towards achieving profitable growth, but also towards leaving a deeper imprint on the society as a whole.

Code of Conduct: This code is not just applicable to the (including charitable) and other events, Dabur has put in place several policies and employees of Dabur, but also to the circumstances, conditions that may Board members and members of the interfere with their ability to perform the frameworks to ensure ethical conduct of Management Committee. Board/Board Committee duties or may its business, both among its employees impact the judgment of the Board. and with its business associates. All employees are also expected to create a harassment-free, congenial The board members have to seek prior Commitment to ethical professional and trustworthy environment at their approval of the board in case they seek to conduct is a must for every employee respective workplace. It will be their enter into any transactions with Dabur or at Dabur - in all of its businesses, units primary accountability to report and its subsidiaries. They also have to seek prior and subsidiaries. This code, consisting of take appropriate action on any incident approval before accepting Directorship imperatives formulated as statements of workplace harassment. No form on the Board of any other Company that of personal responsibility, identifies the of harassment is tolerated, including competes with Dabur. elements of such a commitment. harassment on the basis of race, caste, religion, disability, age or sex. Special attention is paid to prevention of sexual This code not only outlines fundamental harassment. A Complaints Committee is in Whistle Blower & ethical considerations, but also addresses place to address any such issues that are Protection Policy: more specific considerations of brought to its notice. Dabur has put in place ‘Direct Touch’, a professional conduct. The code is intended detailed whistle blower & protection to serve as a basis for ethical decision- Employees are also prohibited from using policy that encourage employees and making in the conduct of professional “inside information” gained from the Business Associates to report unethical work, and also serves as a basis for judging Company or otherwise for personal gains. business practices at workplace without the merit of a formal complaint pertaining The Board members have to inform fear of reprisal. It’s a platform on which our to violation of professional ethical the Chairman of the Board of any employees and Business Associates can standards. In case of conflicts, the decision changes in their other board positions, come together and help the organisation of the Board is considered to be final. relationship with other businesses eliminate any malpractices in the system.

Business Responsibility Report | 15 Governance & Commitments

Generally, a Whistle Blower policy Touch Policy. The Audit Committee is also Chart 1 shows the Governance Structure would allow only employees to report empowered to amend this policy at any at Dabur India Ltd. malpractices. Dabur has gone beyond time, consistent with requirements of and included its Business Associates as applicable laws, rules and regulations. Since 1998, the Burman family has well in the exercise. This has enabled us to receded from the day-to-day operations move a step forward towards successful These policies are also available on of the Company. They have restricted Corporate Governance. the Dabur Intranet for ready reference their strength on the 12-member Board of of all employees. Directors to only 4 members and provide The Direct Touch Team consists of three broader policy guidelines for growth senior personnel. The Direct Touch Corporate Governance: and diversification. team, upon receipt of disclosure, shall Corporate governance and transparency investigate the complaint to ascertain in action are of high priority for Dabur. The Management Committee (ManCom) its genuineness and veracity. Basis the The Company has not only followed all is the top tier of Dabur’s management outcome of such investigation, the Direct the legal and regulatory requirements, structure. The ManCom has developed Touch team shall -- within 30 days of the but also developed corporate governance and implemented policies, procedures receipt of disclosure -- recommend a guidelines for itself. The promoter family and practices that attempt to translate corrective action to the Management. believes that they have a trusteeship role the company’s vision, mission and The Management, on the basis of this to follow both in terms of perpetuating purpose into reality. The management recommendation, shall take appropriate the family business and in preserving and also identifies, measures, monitors and action immediately. In case of no response growing the business. from direct Touch Team or in the case controls the risks factors in the business of alleged wrongful conduct involving Corporate Governance processes at Dabur and ensures safe, sound and efficient Senior Management, the employee or have been designed to support effective operation. business associate can directly approach management of multiple businesses the Chairman of the Audit Committee. while retaining focus on each one of them. Dabur’s Governance Policy stipulates that The Company’s Business Responsibility the Independent Directors are selected Measures have also been put in place performance is reviewed on a quarterly from amongst eminent professionals to protect the complainant from being basis by the Chief Executive Officer and with experience in business, finance, law, victimised. Also, any employee who annually by the Board of Directors. public enterprises. knowingly makes false allegations of alleged wrongful conduct to the Direct Touch Team shall be subject to disciplinary Chart 1 action, in accordance with company rules, Board of Directors policies, and procedures.

The Direct Touch Team maintains a log Investors of all disclosures received and reports Audit Compensation Grievance and Nomination the summary of such disclosures and Committee Committee Share Transfer Committee Committee action recommended/taken to the Audit Committee on a quarterly basis.

Management The Audit Committee of the Board Committee of Directors periodically reviews the existence and functioning of the Direct

16 | DABUR INDIA LIMITED The Board of Directors in Dabur India Ltd consists of: Besides sharing a copy of the Annual Report S. No. Name Category with its shareholders, Dabur encourages 1. Dr. Anand Burman Chairman / Promoter / Non Executive Director them to submit their recommendations/ suggestions at the Company’s Annual 2. Mr. Amit Burman Vice Chairman / Promoter / Non Executive Director General Meeting (AGM) or at any other 3. Mr. Mohit Burman Promoter / Non Executive Director time by contacting investor Relations 4. Mr. Saket Burman Promoter / Non Executive Director by email, over the Dabur website or by sending mails to Company’s office. An 5. Mr. P. D. Narang Executive Director exclusive e-mail ID [email protected] 6. Mr. Sunil Duggal Executive Director has been provided to the shareholders for 7. Mr. P. N. Vijay Independent Director direct interaction. Our corporate website 8. Dr. S. Narayan Independent Director www.dabur.com provides comprehensive information and an exclusive section for 9. Mr. R. C. Bhargava Independent Director investors/shareholders, which serves to 10. Mr. A. W. Paterson Independent Director inform and service shareholders. 11. Mr. Analjit Singh Independent Director 12. Mr. Ajay Dua Independent Director Dabur also regularly puts forth on its website key information about the Company and its performance, including In addition, there’s also an Audit Committee, which comprises the independent directors: quarterly results, official news releases, S. No. Name Category and presentations to analysts for the 1. Mr. P. N. Vijay Chairman / Independent Director benefit of and to share information with 2. Dr. S. Narayan Independent Director its shareholders and the public at large. 3. Mr. R. C. Bhargava Independent Director During the year, the quarterly results of 4. Mr. Ajay Dua Independent Director the Company’s performance have been published in leading newspapers such as Shareholder Engagement: The Economic Times, The Times of India, Dabur continues to deliver growth its shareholders. The Company has The Hindustan Times, Nav Bharat Times, and generate significant value for its constituted a committee to look into the Mint and Hindustan. The Company also shareholders. At Dabur, we believe it is redressal of shareholder complaints and transparently communicates its decisions our responsibility to protect and enhance grievances, such as transfer or credit of and other disclosures through reporting to the stock exchanges; by press reports their wealth. Over the years, Dabur has shares, non-receipt of dividend/notices/ and by publication on its website. delivered a superior performance, thereby annual reports, etc. The Committee ensuring positive economic returns to reviews such issues and recommends its shareholders. measures to improve investor services. Dabur has put in place systems and The following chart shows the number of procedures to identify, prioritise and complaints received and addressed address the needs and concerns of during the 2011-12 fiscal.

Opening Balance Complaints Complaints Closing Balance Received Disposed Of Nil 36 36 Nil

Business Responsibility Report | 17 Safe And Sustainable Products

research wing undertakes detailed tests That’s not all. Dabur has also been on individual ingredients and products running educative campaigns informing to ensure that the final product meets consumers to be more label friendly, to customer needs and aspirations. This read ingredients mentioned on the pack rand Dabur in-depth knowledge about nature and and become more aware of the products touches the natural ingredients is one of our big they buy and the benefits these products lives of millions of strengths, not just while developing offer. All Dabur products come with a consumers efficacious products for our consumers dedicated Consumer Cell phone number, every day. but also for devising ways to recycle and address and email ID, where consumers re-use the herbal waste and to effectively can reach our executives with feedback, conduct life cycle analysis of our products. grievances and even queries regarding our products. Besides, consumers can also The company is already conducting log in to the Dabur corporate website regular and in-depth shelf life studies and send in their feedback or complaints The House of Dabur is home to several and devising effective means of disposal and even seek answers to any queries brands that are household names across without endangering the environment. regarding our products or general India, brands that generations have grown Dabur will also be commencing work ailments. Ayurvedic practitioners are also available on call to address any queries up with. The consumer trust enjoyed by on Life Cycle Analysis of its products to that consumers may have regarding our brands can be gauged by facts like: identify risks and opportunities along the entire value chain. This, we believe, will specific ailments or health related issues.

OO 2.5 crore Hajmola tablets are help further enhance our environmental consumed daily in India responsibility efforts. For its efforts, Dabur has even been ranked as India’s Most Customer Responsive Dabur has also been conducting scientific OO Dabur Amla is the largest hair oil brand FMCG Company and was presented research and third-party clinical trials on in India with 35 million consumers the Avaya Global Connect Customer its products to prove the efficacy of its Responsiveness Award 2010. various products and their ingredients, OO One in every three fairness bleach and to ensure better delivery of value to consumers uses Fem its consumers. All our Ayurveda-based products follow the traditional Indian OO Dabur Chyawanprash is the largest- form of medicine and remain true to the selling neutraceutical in the country Ayurvedic scriptures. While the efficacy of its Ayurvedic and natural products are With a distribution footprint that reaches being proven through science on the one out to villages of even 3,000 population, hand, Dabur is also – on the other hand Dabur is aware of its commitments, both -- working towards making Ayurveda towards the consumer and towards the more contemporary and relevant for environment. today’s generation through packaging upgradation and innovation. Today, Dabur also has a strong in-house Dabur has a range of products based research wing that follows a ‘bush-to- on Ayurveda and offering the benefits brand’ approach. The company has in- of Ayurveda in modern ready-to-use house nursery, which grows several rare formats, a move that has been herbs that go into various products. This appreciated by consumers.

18 | DABUR INDIA LIMITED Other awards received by Dabur year in a row. Réal was awarded the OO Dabur Amla Hair Oil bagged

OO Dabur ranked as the No. 2 Most Reader’s Digest Trusted Brand Gold India’s Top 50 Marketers Award for Social Brand of India, at the Click Asia Award 2011 in the Food & Beverages successfully tapping the bottom Summit 2012 (Juice) category of the pyramid while continuing to reinvent itself for the modern OO Dabur voted by consumers as Indian OO Vatika Hair Oil awarded the Reader’s day consumer PowerBrand 2011-2012 in a pan-India Digest Trusted Brand Gold Award research conducted by the Indian in the Health & Personal Care Council for Market Research (ICMR) (Hair Oil) category OO Dabur Chyawanprash, Hajmola and Réal chosen by Indian consumers as

OO Dabur Amla Hair Oil & Réal fruit OO Vatika Enriched Coconut Hair Oil bags ‘Power Brands’ juices voted by consumers as India’s the Beauty & Style Editor’s Choice Most Loved FMCG Brands with the Award 2011 in the hair oil category OO Dabur Uveda ranked amongst the highest top-of-the-mind recall in their most successful new brands. Dabur respective categories OO Dabur, Hajmola and Babool amongst 100 Most Trusted Brands Uveda was placed in the Top 25 Most

OO Réal voted as the most trusted fruit list, prepared by Economic Successful Brand Launches of the juice brand by consumers for sixth Times Brand Equity year in Brand Derby.

Réal voted as the most trusted fruit juice brand by consumers for sixth year in a row.

Business Responsibility Report | 19 Employee Well-Being

OO To reward contribution of employees OO A commitment to continual beyond normal monetary rewards improvement.

OO A commitment to compliance with OO To recognize and applaud for abur believes immediate recognition all applicable Act/Rules & legislation. that happy OO A commitment to training, OO To promote positive behaviors in the employees help communication and make it available organization to all interested parties create a happy and prosperous Under this scheme, awards are presented in All the provisions of this HSE policy have five categories, namely: been put on the Dabur Intranet for ready Company. reference of all employees. OO Rising Star: Most promising new comer award. Talent Management: OO Trailblazers: Employee of the half-year. Dabur recognizes that its people are Our people are our most valuable assets OO Honors Club: Employee of the year. the key to its continued expansion and investing in our people has helped and growth. Therefore, the Company Dabur become a leading employer brand OO SPOT Recognition: On the spot puts a great deal of emphasis on talent in the country and across the globe. recognition for wonderful job done. acquisition, development, retention and

OO Eureka: An Idea Generation Award. motivation. Dabur’s Talent Management At Dabur, we measure growth not just strategy is focused on building future in terms of the value we deliver to our At Dabur, we respect the right to leaders and creating a talent pool within customers, but also in terms of the growth freedom of association, participation, the organization to ensure a pipeline of of our employees. We believe that the collective bargaining, and provide access high quality business leaders to steer the welfare of our employees is integral to our to appropriate grievance redressal company forward on its growth trajectory. vision to become a vibrant organisation. mechanisms. During the year, the Career Development Centre (CDC) is The Company today employs around Company’s HR department received 105 an innovative HR initiative undertaken 9,000 employees in India and overseas grievances, all of which were promptly by Dabur in a bid to provide career locations. Employees engaged through addressed. Employees are also encouraged development and advancement contractors account for nearly 38% of the to contribute to the various community opportunities for employees who have total workforce at Dabur. initiatives through volunteerism. been part of the Dabur India family for some time. At Dabur, the Human Resources Dabur has also institutionalized Health, department supports the business This is an assessment process for Safety & Environment policy (HSE), which operations and helps enhance identifying the performers and rewarding describe an occupational health and safety performance parameters for each them through promotions to the next management system based on seventeen employee. Special care is taken in nurturing level of being supervisors or managers. elements (OHSAS-18001:2007) that include: talent, promoting entrepreneurship While a particular employee may be among employees and motivating performing extremely well in his/her employees to innovate and improve OO A clear statement of overall health and current role and delivering an excellent their performance through an innovative safety objects. performance consistently, it does not reward and recognition programme assure that the same employee may be a called ‘Applause’. The objectives of OO A commitment to the prevention of right fit for a larger role or may be able to this scheme are: occupational injuries and illnesses. perform equally well in an enlarged role as

20 | DABUR INDIA LIMITED a supervisor or a manager. CDC helps the panels of internal and external members recruits – or Management Trainees company identify talent and reward them – candidates are put through a battery of -- and ensures a regular talent flow by taking them to the next level on the simulated situations. within the company. Corporate ladder. The company also spends time in training Training & Development: Generally, companies tend to explore nominees, besides hosting structured On the training and development front, lateral hiring options at senior level. feedback sessions both for successful and Dabur has spent considerable time in CDC, on the other hand, gives existing unsuccessful candidates. These initiatives enhancing skills of its employees across employees an opportunity to move up have brought about a high level of the Corporate ladder. CDC works on a transparency in our processes. the board. The HR team works closely with nomination process where line managers individual departments in designing and are required to identify and nominate The company has a well-developed Young implementing such initiatives. the candidate – based on his/her past Managers’ Development Programme experience – for a larger role. Under this (YMDP), which is a cross-departmental Special programmes have been devised assessment – conducted by separate training programme designed for new for the sales force. Through audio-visual

Business Responsibility Report | 21 Employee Well-Being

and real time sessions, the sales teams are company’s growth, as employees, as about how special they are and their trained intensively on various nuances of consumers and as stakeholders. Dabur is importance in Dabur’s growth story. different sales channels. The entire process consciously working towards enhancing is highly proactive and well-structured. gender diversity at the workplace This year, the women employees were In all, 1,034 training and skill upgradation and 2.75% of the employees on its invited for special interactions and hi- programmes were organized during the rolls are women. year for skilled and unskilled employees. tea with the top management. Besides, Today, 43% of our brand managers across a special health, wellness and grooming Gender Diversity: categories are women. Around 25% of the session was organized for all women Dabur is dedicated to the Health & management trainees recruited during employees with executives from Bharti Well-being of every household and no the last two years are women. Keeping Taneja’s Beauty School. A session on household is complete without the this in mind, we have been celebrating healthy eating and its importance for woman of the house. Today, women’s International Women’s Day (IWD) at Dabur healthy living was also held. Besides, beauty participation is imperative to any as a gesture to tell our women employees & grooming tips will be offered by leading

22 | DABUR INDIA LIMITED Dabur has been ranked among the Top 10 ‘Best Companies To Work For’ in the Manufacturing sector.

beauty experts, and special gift hampers & and lives outside of work and to help OO Employees are also entitled to take gift vouchers distributed among women individuals better manage these special occasion leave on account for employees on the occasion. multiple demands. marriage anniversary/Birthday

OO Male employee can take paternity Work-Life Balance: leave on the occasion of birth/ We realize that conflict between work At Dabur, due attention is given to adoption of child and other life responsibilities can diminish maintain a healthy Work-Life balance the quality of both work and home for all employees, especially women. life for employees, which in turn can Award Organizational leaders are responsible for affect organisational outcomes such as Dabur has been ranked amongst the Top ensuring that a conducive environment productivity, absenteeism, and turnover. 10 ‘Best Companies To Work For’ in the is created for fellow employees to enable The following work rules have been put Manufacturing sector that includes FMCG, them to deliver their best. Every individual in place to ensure that our employees Durables and Non-Engineering items. is responsible for ensuring human dignity maintain a healthy Work-Life balance: Dabur has moved up two places in the of his/her colleagues, ensuring their Business Today-Indicus-PeopleStrong Best personal & professional development and OO 5-day working week at the Corporate Companies To Work For study, to take the enhancing the quality of working life. office 5th spot this year.

OO 2nd & 3rd Saturday off in Zonal offices Dabur’s HR department, along with line managers, ensures that workplace OO Maternity benefits for all Women environment is safe, hygienic, humane, employees and upholds the dignity of the employees. A host of programmes and policies that OO Special approval is given on case-to- facilitate Work-Life balance have been case basis for working women in case implemented to acknowledge the fact of any special requirement pre and that employees have responsibilities post-delivery

Business Responsibility Report | 23 Stakeholder Engagement

activities which have influenced our employee engagement initiatives through stakeholders whom we interact with as result driven training, and encourages we continue our businesses with them. & rewards excellence. This principle is enshrined in Dabur’s DNA. ngaging in open Shareholders/Investors: dialogue with all E As one of India’s leading and oldest Formal grievance redressal procedures our stakeholders is an consumer goods manufacturers, Dabur have been put in place in all Dabur offices, ongoing process and has always performed consistently to branches and factories. At Dabur, we goal at Dabur. deliver good value to our shareholders. follow an open-door policy, whereby any Dabur has, in fact, been ranked by employee having any kind of grievance independent surveys as being among may approach any senior manager India’s Top Wealth Creators. We have for redressal. We have also institutionalised also rewarded our shareholders with the “Direct Touch” policy (Whistle Blower uninterrupted dividends and occasional & Protection Policy) which encourages We believe that the definition of a issue of bonus shares. employees and Business Associate progressive organisation is complete only to report unethical business practices when it covers long-term progress for all We engage with our retail shareholders at workplace without fear of its stakeholders. through the Annual Report and the reprisal. Details of this have been Annual General Meeting. Shareholders can provided earlier in this report. It is in line with this thought that Dabur give their recommendation at the AGM or proactively engages in continuous at any other time by contacting Investor exchange of information and feedback Relations Cell by email, over the Dabur Community: with its stakeholders, makes timely Corporate website or by sending mails Dabur believes that businesses can -- disclosure of relevant and reliable to the Company’s office. In addition, our and should -- have a positive impact information on financial performance, quarterly financial results are published on the communities they serve. All our besides sharing information about its new across leading dailies. businesses and manufacturing units products and services. regularly interact with communities Dabur also engages with the institutional surrounding their operations. Regular The trust that the stakeholders place in investors and analysts on a quarterly surveys are conducted and meetings Dabur is key to our success. We constantly basis through result announcements held with community representatives strive to improve our operational efficiency, and investor conference calls. Special to understand the specific needs in deliver value to our stakeholders and build interactions with the top management and around our areas of operation. Based capabilities and capacities to foster growth are also organised from time to time to on these, social intervention programmes in the long term, without losing sight of facilitate free flow of information. Dabur devised to serve the communities in our core values. Being accountable to our also publishes presentations and other these regions. stakeholders is a key part of Dabur’s Code relevant information about developments of Ethics & Conduct, by which each and within the Company at its Corporate every employee is bound. Over the years, Dabur has contributed to Website and through information updates many worthy causes, addressing children’s to the Stock Exchanges. The Stakeholder engagement exercise literacy, improving healthcare services, skill at Dabur involves key stakeholders like development, and environment, to name Shareholders/Investors, Employees, Employees: a few. Details are these initiatives have Communities, Business Associates and For Dabur, employees are the most been provided in the ‘Community Service’ Customers. Following are some of the important asset. Dabur adds value to its section of this Report.

24 | DABUR INDIA LIMITED Listening to our customers and translating their expectations into business value is an important process at Dabur.

Business Associates: Customers: to suit the needs of every individual, Our Business Associates, be they our Dabur has highly differentiated brands regardless of age and nationality. suppliers or our stockists and dealers, are in the market, and its products are based an intrinsic part of our value chain and on natural and Ayurvedic ingredients. Dabur’s international portfolio, for instance, the lifeline of our business. We engage While a lot of companies today offer may follow the same brand architecture as in regular formal & informal interactions, Ayurvedic and herbal products, Dabur in India, but the products sold under these reviews and surveys to assess the needs, enjoys the consumer’s trust because of its brands are completely different and have challenges and concerns of our Business herbal heritage. Consumers feel that if a been tailored to suit the specific needs of Associates and also devise strategies to product comes from the House of Dabur, consumers in those markets. address the same. it is truly natural. Dabur also operates a dedicated Consumer Dabur also publishes a quarterly newsletter What’s more, we are always in line with Cell to seek feedback from its consumers, -- Connexions -- which is fast emerging consumer trends. As a company, Dabur answer their queries and address their as a platform for reaching out to our is highly connected to its consumer grievances. All Dabur products come Business Associates to inform them about and develops products that meet with a dedicated Consumer Cell phone the developments within the company their needs and requirements. A high and the various initiatives undertaken by number, address and email ID. Besides, degree of consumer insight goes into us to grow the market. This newsletter is consumers can also log on to the Dabur development of each product. Listening also a platform to seek feedback from our corporate website and send in their to our customers and translating their business partners. feedback or complaints and even seek expectations into business value is an answers to any queries regarding our important process at Dabur. Dabur regularly hosts dealer meets across products or general ailments. Ayurvedic India not just as a rewards programme, practitioners are also available on call to but also to inform them about the various It’s this deep understanding of the address any queries that consumers may initiatives being rolled out by the company consumer and her specific needs that have regarding specific ailments or health and to seek feedback from them. have helped us specially tailor products related issues.

Business Responsibility Report | 25 Respecting Human Rights

26 | DABUR INDIA LIMITED Caring for Society Dabur takes care of human rights not only within the organisation but also in the society connected with the operations of Dabur.

Dabur does not employ any person below the age of eighteen years at the workplace. The Company also prohibits the use of forced or compulsory labour at all its units and even discourages the same with its Business Associates. Dabur also ensures equal rights to employment and that there is no discrimination at the time of appointment.

For contract farming in Nepal & India, women are given preference so as to help them and their family in attaining socio-economic development.

Dabur, through NGO ‘SUNDESH’, has initiated several education-related programmes, which have benefited over 2,000 children till date, with 1,138 children having joined formal schools. Besides, SUNDESH operates Non-Formal Education centres, Adult Literacy Programmes and Life Skill Training centres. Almost 2,510 women have been offered skill development training at these centres and they are now supplementing their household income.

Business Responsibility Report | 27 Caring For The Environment

28 | DABUR INDIA LIMITED Back to Nature From time immemorial, Indian sages and men of wisdom have understood and appreciated the value of nature and its conservation. Our ancestors recognized that if we took from nature beyond what was healthy, it would lead to all-round degradation, and even the extinction of humanity. That is why, in India, nature is sanctified and worshipped in the form of gods and goddesses.

At Dabur, we value nature’s bounty. Without the fruits of nature, the vision of Dabur – dedicated to Health & Well-being of every household -- would never have been fulfilled. And that is the reason for our unfailing commitment to ecological conservation and regeneration.

Dabur aims to be a leading company in environmental protection. We recognise the importance of evaluating our value chain’s use of ecosystem elements as well as our emissions to the environment.

Rare herbs and medicinal plants are our most valuable resource, from which all our products are derived. Due to overexploitation of these resources and unsustainable practices, these plants and herbs are fast reaching the point of extinction. In view of this critical situation, Dabur has initiated some significant programmes for ecological regeneration and protection of endangered plant species.

Business Responsibility Report | 29 Caring For The Environment

Medicinal Plants Project – Banepa, The Medicinal Plants Project has commitment for sustainable biodiversity Nepal established satellite nursery centres of Himalayan region. Medicinal plants are the core of herbal at various high altitude regions like remedies used in Ayurveda. The Marpha, Manang and Jumla. Plantations Through this project, Dabur Nepal has Himalayan region has been an age-old for different medicinal herbs like Taxus, created a unique collaborative effort source for the rare herbs and plants. Due Akarkara, Chiraito have been developed between the local community and private to overexploitation and unmanaged As a major scientific landmark, Dabur enterprise to sustain the livelihood of collection, they run the risk of becoming Nepal has also set up state-of-the- mountain people, provide a source for extinct. Given the critical nature of art greenhouse at Banepa to produce raw materials as also conserve the natural medicinal plants, Dabur Nepal initiated the saplings under controlled environmental resources of this fragile ecosystem. Medicinal Plants Project in the mountain conditions. Since medicinal plants regions of Nepal. Under this project, the need critical climatic and geophysical In addition, satellite nurseries spread across conditions, the entire environment company provides modern scientific mountain villages and contract cultivation is controlled by automatic computer support for the cultivation and processing of medicinal herbs helps in maintaining systems that can constantly monitor any the ecological balance. These measures of these plants by local farmers. changes within the greenhouse. have also helped provide local cultivators the scientific knowledge for harvesting They are provided saplings through local Operated under our “Plants for Life” herbs and a steady source of income and community development agencies and project, this greenhouse maintains the ensure that they are not forced to exploit the harvested crop is bought by Dabur highly critical environmental parameters the environment to earn a livelihood. Nepal at prevailing market prices. This required for their survival. We are also system of contract cultivation has been a developing and supplying quality The success of this initiative can be great success in several areas of the Terai saplings of more than 20 herbs, 8 of them gauged by the fact that this region region. The project assures the community endangered. The project includes certain has today become self-sufficient in of a sustained source of income while it species which face high degree threats - cultivating Akarkara, a key ingredient also provides Dabur a resource base for though they are not specifically needed for Chyawanprash. This rare herb is not a their raw materials. for business needs of Dabur - signalling our native plant of Nepal and was introduced

Through its Greenhouse project, Dabur Nepal has created a unique collaborative effort between the local community and private enterprise.

30 | DABUR INDIA LIMITED The Banepa project is today one of the largest employer of woman force in Nepal, stretching from Terai plains to high hills of the Himalayas.

to the Himalayan Kingdom by Dabur from The medicinal plant project has been by Government and INGOs for MAPs Morocco. We have today reached a stage successful in creating a positive image for business, and has received funds from all where our entire requirement of this rare Dabur in terms of preservation of natural major international agencies like FAO/ herb is met from Nepal alone. resources and sustainable cultivation of IFAD, DFID/ HARP & World Bank/WUPAP medicinal plants in remote areas. We are, for R&D (2002-2005). Dabur Nepal is now In fact, its cultivation has reached a surplus in fact, the first company in Nepal to start working on a project for development now and we are happy to announce micro-financing activity for medicinal of agro-forestry systems using critical that the excess produce is now also plants, and the only site providing on-site being sold in the open market. Besides medicinal plants. This new initiative has helping preserve natural resources, this training to Forest Department officials. been undertaken in collaboration with initiative goes a long way in generating HARP, a British NGO working in the hill employment & income for local people Another major distinction for the regions of Nepal. and improving the socio-economic project comes by way of the fact that it conditions of local populace in the is today one of the largest employer of Himalayan Kingdom. woman force in Nepal, stretching from A beginning has been made, but there are Terai plains to high hills of the Himalayas. It still miles to go. Going forward, we intend This project has built confidence among is, in fact, the only project of its kind in entire to target sapling production & distribution farmers, INGOs & institutions like ICIMOD, South Asia to get recognition for eco- seamlessly across India and Nepal as both BDS MAPS, DFID and SNV for cultivation friendly and conservation oriented works, countries share the same agro-ecological of medicinal plants based on Quality, and the first example of Public-Private zones this can work as an excellent supply Yield & Income. It has received funds Partnership with WWF/IUCN collaborating chain. Besides, plans are afoot to conduct from different agencies like IFAD, HARP etc for conducting trials and with us for international standardization 30 major Training Programmes/Farmer demonstration on preferential cultivation of Medicinal & Aromatic Plants (MAPs) Workshop/Field Demos and an additional of medicinal plants in different inventory, in the Kanchenjunga area. 15 Technical Skill Enhancement Training altitude zones of Nepal, and has even at Banepa. Extension of microfinance been recognized by IUCN and WWF as a This Nursery is today considered as a initiatives in Mid-Western Nepal with Major Site for Conservation Activities. model system for whole of Nepal both NABIL Bank is also in the offing.

Business Responsibility Report | 31 Caring For The Environment

Pantnagar Greenhouse Project “Jeewanti” aptly describes the scope and OO Open field – for production of seeds the objectives of this state-of-the-art and underground propagules On the lines of the state-of-the-art facility. It is designed to produce seeds and OO Water bodies for Aquatic species Greenhouse facility established at Banepa seedlings of endangered medicinal plants. OO Training Hall in Nepal, Dabur has now set up the Such produce shall be eventually provided Jeewanti Centre of Medicinal Plant in to farmers and forest-based communities Pantnagar, Uttarakhand. to sustain our biological diversity. The Greenhouse Complex consists of covered areas to attain appropriate degree The word Jeewanti, in Sanskrit, refers to Spread over 16 acres of land in close of environmental controls required for ‘contributing to life’, ‘enlivening’. Also, it is proximity to Pantnagar, the facility seed germination and for root induction in stem cuttings. the Sanskrit name of a medicinal plant comprises of: Leptadenia Reticulata. Traditionally used OO Greenhouse Complex - for production Sustainable development of medicinal of seedlings and vegetative to promote lactation in nursing mothers, plants invariably involves communities in propagules this plant also stands to the spirit of the region. Continuous capacity building “contributing to life” and “enlivening”. OO Supportive Infrastructure holds the key for the active involvement

32 | DABUR INDIA LIMITED of farmers and forest-based communities. they got for such plants since Dabur Optimal Utilisation of Land Jeewanti seeks to host regular training started this initiative. Resources programmes not only for community With continued urbanisation and participants but also for enthusiastic Among the MAPs identified for cultivation industrialisation, there is an obvious students of various disciplines, supervisors in the region are Kushta and Pushkarmool shrinkage in the arable area across many and community botanists/trainers. and we have reached a stage where states in the country. Considering such Dabur’s 100% requirement of both these scenario, it would be a daunting task Keylong Valley Project plants are being met through this society. to diversify existing land resources for Dabur has been actively working in Lahaul Dabur has now appointed a full-time cultivation of medicinal plants. Adopting Valley of Himachal Pradesh to increase resource to be based in the Kelyong valley inter-cropping protocols and thereby cultivation of endangered and rare to help the farmers in this activity. Having medicinal and aromatic plants (MAPs) for tasted success with the two MAPs, Dabur optimise the land utilisation holds a more than three years now. This initiative, is now expanding the project to bring promise in this direction. in addition to enhancing the production another rare plant Atish under cultivation of critical medicinal plants, has been here. Going forward, more species of MAPs It is with this view that the company is now designed to enhance economic returns have been identified for active farming in the process of roping in mango orchard to farmers in the region. Under this not only in this in this region, but also in owners near Sandila to cultivate low- project, Dabur has identified 3 important other part of Himachal Pradesh to meet value but endangered crops like Salparni medicinal plants for cultivation under our raw material requirement besides add and thereby optimize the returns from a contract farming arrangement with value to the local farmer community. Plans the land resource. Dabur has established around 135 farmers in the region. The are afoot to initiate farming of species a demo unit to promote awareness farmers have formed a cooperative society, like Kutki, Jatamansi -- which face high among the owners of mango orchards which buys the harvest from the farmers, degree of threats. and to demonstrate the overall economic reimburses them immediately and then feasibility to promote their confidence sells the produce to Dabur. The Company Wasteland To Farmland has ambitious plans to enhance the In another one-of-its-kind green project, in the process. Plans are finalized for a quality of produce through technological Dabur had adopted 140 acres of wasteland similar initiative of promoting medicinal interventions in the germplasm and in Sandila, located about 70km from plants cultivation in mango orchards provide high-quality mother stocks to the Lucknow. The entire adopted wasteland in the Rataul area (of District Baghpat) farmers in near future. has been brought under cultivation in this in collaboration with the National project and we are today growing three Medicinal Plants Board. Since most of these rare/endangered key plants, including Brahmi and Mushtak. plants are three-year crops, the company In another initiative with similar objectives, has reached an arrangement to deploy Being a company-developed crop Dabur has been encouraging farmers just a small portion of the farmers’ land for site, the entire production from this in District Barabanki in Uttar Pradesh in cultivating these plants. This arrangement wasteland is used for its own raw material undertaking hedge plantation of Guduchi- ensures that farmers continue to have requirements. The company foresees an important ingredient in Chyawanprash economic returns needed for their scientific opportunities for cultivation of sustenance through routine crops. The medicinal plants in wastelands on the and other generic formulations. The smaller plot of land resource allocated for basis of competencies it has developed company provides a buy-back assurance cultivation of medicinal plants helps them ‘in-house’. In this direction, Dabur has been for dried stems of Guduchi from the generate additional revenue. According evaluating the Sodium stress tolerance farmers. Through this scheme, farmers to local estimates, the farmers have patterns of tropical medicinal plants using have supplied close to 20 MT of Guduchi seen a 30% appreciation in the prices sophisticated study protocols. to the company in a year.

Business Responsibility Report | 33 Caring For The Environment

North-East Project on Chirayita Utilisation of Marginal Lands in company has also put in place a buy-back Chirayata is an important medicinal plant Bundelkhand arrangement with them to acquire the used in generic Ayurvedic medicines In another project undertaken in the entire produce. meant for malarial conditions. Over a Bundelkhand region, Dabur has joined period of time, the plant has been facing hands with 150 farmers who own This project was initiated as a pilot in high-degree threats. marginal land that does not provide 2010-11 and in view of the good response even adequate returns to them. These it has gathered from the community in A pilot project has been undertaken farmers are being offered an opportunity the region, Dabur now plans to extend in Arunachal Pradesh to grow a rare to augment their agricultural income by the same and bring in 65 acres under medicinal plant Chirayita among growing Bhumyamlaki (a key ingredient cultivation this year. As in the Kelong valley the Kwi Orchards in Zero Valley of in Chyawanprash), which is then bought project, we intend to use only a portion of Arunachal Pradesh. back by the company. the farmland for cultivating MAPs while a larger chunk would still be dedicated to Being implemented in collaboration regular crops grown by the farmers. with the Department of Horticulture, For executing this project, Dabur has Government of Arunachal Pradesh, joined hands with an NGO Anmol to the project would establish appropriate organise training programme for the protocols for its cultivation in an farmers. Under this programme, farmers inter-cropping mode. are also offered planting material and the

34 | DABUR INDIA LIMITED Weeding Out Middlemen drugs and lately many such native species of the art computerized environmental While cultivation of medicinal plants of medicinal values are being brought controls. Further, this facility shall be in farming conditions is desirable, the under systematic cultivation. supplemented with a Field genebank for importance of forest-based resource tropical and sub-tropical species bringing India has been considered as a treasure management cannot be undermined together the genetic diversity at one place house of valuable medicinal and aromatic in sustainable development of MAPs. for developmental purposes. plant species. The Ministry of Environment However, in the existing forms of trading, and Forests, Government of India, have ‘effective resource management’ remains Saving Trees From Untimely Death identified and documented over 9,500 a remote possibility unless the forest Usage of botanical medicines is not just plant species considering their importance dwellers are ensured of fair returns. limited to herbaceous species. Many a in the pharmaceutical industry. Out of time, sensitive plant parts like bark and With this view, Dabur has initiated steps to these, about 65 plants have large and heartwood of mature trees need to ensure that medicinal plants collectors at consistent demand in world trade. India, be harvested for medicinal purposes. grassroots levels and primary producers however, produces only limited quantities Usage of bark from mature tree species are directly linked into the supply chain. of these materials. And a lot of these plants threatens the very survival of the tree by As the first step in this direction, Dabur are today in the endangered list and fast exposing it to infections. On the other has joined hands with organisations vanishing from the face of the earth. hand, the use of heartwood essentially like Chhattisgarh Minor Forest Produce involves a destructive collection. In fact, no (Trading & Development) Federation and Dabur has taken up the cause of intervention shall have any visible impact Gujarat Forest Development Corporation. sustaining rare medicinal herbs having in such cases, unless the usage practice is Eventually, these interventions would be usage potential, through its efforts in their totally revamped. dovetailed with resource augmentation cultivation as well as natural regeneration projects within the forest areas - largely programmes. However, this Herculean task Dabur has taken the onus of saving trees supported by the National Medicinal is associated with a major bottleneck viz. from this untimely death. However, it Plants Board. Such initiatives help in better the perpetual supplies of high-quality needs in-depth scientific studies and reaching out to the producers community planting material (QPM) to be provided to validation to discover and develop and engaging them in sustainable the farmers and forest dwellers in forms of sustainable plant-part usage for medicinal resource management. seeds and seedlings. purposes. Towards this direction, Dabur has initiated a networked scientific study The company has also made distinct The Banepa Greenhouse project in Nepal in collaboration with the University of proposals in this direction, in states like was essentially structured in a model of Hyderabad and Punjabrao Deshmukh Orissa and Uttarakhand and hopes to producing and supplying QPM to the Krishi Vidyapeeth (Akola). activate them in the near future. producers. Buoyed by the success of The project targets discovery of alternative this model, Dabur has launched a similar plant parts for 5 tree species where the initiative in India this year. A first of its QPM Production & Gene Banks – bark is collected for medicinal purposes. Future Perfect kind greenhouse and seed production Medicinal and aromatic plants have been complex has been commissioned Being funded by the National Medicinal used in the country for a long time for near Pantnagar in Uttarakhand. In its Plants Board, this scientific study is their medicinal properties. About 2,000 full production capacities, the facility being encouraged by the Departments native plant species are known to have is designed to produce over 5 million of Forests in the states of Gujarat, curative properties and 1,300 species are saplings, approx. 4.00 MT of seeds of Orissa, Maharashtra, Chhattisgarh and known for their aroma and flavour. There is diverse medicinal plants. The facility Andhra Pradesh by providing samples as already a spurt in demand for plant-based comprises of 4 greenhouses with state per the study design.

Business Responsibility Report | 35 Caring For The Environment

Carbon Footprint In its over 127 years of existence, Dabur India Ltd has achieved and maintained its leadership status due to its dedication to nature, corporate and process hygiene, dynamic leadership and commitment to its partners and stakeholders. In a step towards serving these very business goals, Dabur has – through Ernst & Young (E&Y) -- undertaken a voluntary assessment of Carbon footprint to put in place an action plan for reducing the same in the future.

36 | DABUR INDIA LIMITED For the first such exercise, the Company assessed the Carbon footprint for a select sample of three major plants in India at Pantnagar, Baddi and Newai. The Carbon Footprint Assessment Report of Dabur has been developed taking into account guidance provided in the GHG Protocol Corporate Reporting Standard, developed by the World Business Council for Sustainable Development (WBCSD).

Carbon footprint is a measure of the impact human activities have on the environment in terms of the amount of Greenhouse Gases (GHG) produced, measured in units of carbon dioxide. A number of recommendations were put forward following the detailed assessment, a number of which have already been implemented across various units. Some of the key recommendations were:

OO Use of renewable fuels like biomass for steam and electricity generation

OO Optimising water flow in the manufacturing plants

OO Use of low carbon intensive fuels

Having implemented most of these suggested measures at its units, Dabur has now appointed NextGen to undertake a mega Carbon Footprint study across its units in Pantnagar, Sahibabad and two locations in Baddi to identify and prepare the roadmap for its journey to becoming a Carbon Neutral enterprise.

Business Responsibility Report | 37 Caring For The Environment

Water Conservation Water is an important component for the FMCG industry, not only for its role in the manufacturing process, but also for its role in various processes like industrial cooling and Boilers. There is an increasing realisation within Dabur that water conservation measures and good water management practices are not only required for ensuring compliance with existing regulations but also for the Company’s own long-term benefit.

In pursuance of its commitment towards the society, efforts have also been initiated to conserve and maintain the ground water level. The measures include installation of high-pressure jet pumps to reduce water consumption, besides implementation of a system to recover the condensate water. In this system, warm water gets collected and is sent back to boiler which feeds the water reservoir.

38 | DABUR INDIA LIMITED Water Audit is often considered the first facility, and the company today has step towards better water management achieved zero discharge of water at nine of practices. A carefully planned water 12 domestic manufacturing units. What’s audit gives a clear idea about the total more, the Company is well on course to quantity of water used by any process in achieve zero discharge of water at all our the organisation and also its distribution units within the current fiscal itself. and quantity of water used in various individual units. Consequently, the All the waste water is recycled within areas of high water uses are identified the plant and reused. Almost 14% of and water conservation measures the recycled water is reused within the planned accordingly. manufacturing unit. Also, 29% of the total Dabur has, through TERI, already completed waste generated is recycled and reused a detailed Water Audit at one of its oldest within the plants. unit at Sahibabad (Uttar Pradesh). The TERI team conducted a detailed study of the All our new manufacturing plants are been manufacturing unit and placed a number designed using eco-friendly construction of recommendations, many of which have materials and principles of design and already been implemented and the rest technology selection have been made to are in various stages of implementation. reduce energy consumption by applying green manufacturing principles. The key recommendations of the TERI Water Audit included: A host of other pollution control measures OO Installation of water meters at implemented at our various units during important water use points the year 2011-12 include installing water OO Rainwater harvesting scrubber in the boiler to nullify direct OO Re-use/recycle of Reverse Osmosis emission of flue gases in the air through reject chimney outlet in the Narendrapur unit; OO Use of water-saving devices in toilets, installation of ribbon blender at the Lal shower-heads and faucets Dant Manjan units to reduce dust in the OO Spreading awareness among atmosphere; and reduction in usage the employees of fossil fuel by up to 93% by using OO Re-use of cooling water agro-waste boilers.

OO Re-use of ETP effluent We are confident that these measures have Dabur has been running focused led to better pollution control, reduced campaigns among its employees -- on maintenance time and cost, improved the lines of its campaign about safety at hygienic condition and consistency in workplace -- about the importance of quality and improved productivity. water conservation. These campaigns have already resulted in a huge and positive behaviour change among Dabur has now initiated a mega the employees. Water footprint study, with NextGen. The study has been initiated across its All new units of Dabur have now been units in Pantnagar, Sahibabad and two equipped with rain water harvesting locations in Baddi.

Business Responsibility Report | 39 Caring For The Environment

Green Manufacturing Within its units and the areas under its control, Dabur’s continuous efforts to maximize production are paralleled by minimising consumption of natural resources and reducing waste and emissions in a sustainable manner. These initiatives, we believe, will go a long way, in building a sustainable, secure and inclusive future for India.

These are significant steps that can contribute to a better world for coming generations, to whom we would like to bequeath a world not bereft of nature, but full of flowering and fruit bearing trees, with animals, birds and humans living in good health and complete harmony.

40 | DABUR INDIA LIMITED Energy Conservation successfully implemented for using Being a global healthcare leader, Dabur is energy more efficiently. This resulted in a committed to working for social progress, sharp reduction in energy consumption economic development and respect despite increase in tariff rates of Power for the environment. We have always & Fuel and absorbing cost of owned recognised the importance of taking generated power for 5 new manufacturing leadership in this domain and even in facilities at Baddi, Pantnagar and Jammu trying times, activities to protect the that were commissioned in 2010–11. The environment remain a crucial element following chart depicts the dip in energy of our business model. Dabur is, in fact, consumption across our units. moving ahead full steam on its plans to not only reduce carbon footprint but also 3.5 GigaJoules/Tonnes 2.99 emerge as a Carbon Neutral enterprise in 3 2.84 2.96 years to come. 2.5 2.38 2.09 Dabur has set itself a goal to cut its 2 energy & water consumption, besides 1.5 sharply reducing SOx (Sulphur Dioxide) 1 emission in the environment. We are 0.5 delighted to state that we are progressing 0 2007-08 2008-09 2009-10 2010-2011 2011-2012 smoothly on this journey. What’s even more encouraging is the fact that this The energy conservation measures reduction in emissions and energy-cum- taken during the year have resulted in a water usage is being achieved even as we yearly saving of approximately Rs 270.34 progressively increase production to meet lakhs and thereby lowered the cost of the growing demand for Dabur products. production by an equivalent amount. Three of our manufacturing plants today During the year, Dabur also added new operate on renewable energy and we have successfully achieved a considerable manufacturing facilities to its network drop in SOx emissions from all our in Baddi and Pantnagar. All these new domestic manufacturing units, thanks units have been built using green to usage of cleaner fuels. The following building principles. chart shows the dip in SOx emissions at our units. In a first-ever such initiative in India, Dabur had recently established a new boiler 3 Production Vs SOx technology at its manufacturing facility in 2.5 2.43 Pantnagar (in Uttaranchal). This new project 2 uses wet herbal waste from the facility as fuel directly in the boiler and incinerates 1.5 1.29 1.21 the same to generate steam, and 1 0.84 generates notable savings in energy costs. 0.54 0.5 This also reduces discharge of solid waste 0 2007-08 2008-09 2009-10 2010-2011 2011-2012 to the environment. At the Katni unit too, Dabur has substituted furnace oil with Various energy conservation techniques petcoke -- a byproduct of crude refining -- were initiated on a large scale and as fuel, a move that has led to considerable

Business Responsibility Report | 41 Caring For The Environment

energy savings. Similar initiatives have This initiative -- put in place in view of In our existing manufacturing units, we now been extended to Dabur’s other the rising fuel costs and the recent fuel have undertaken various initiatives to manufacturing units in Newai (Rajasthan), crisis in Nepal -- has already reduced conserve/reduce environmental impact, Baddi (Himachal Pradesh), Sahibabad the furnace oil consumption for steam by adapting to green manufacturing and concept of ‘Reduce, Reuse & Recycle’. (Uttar Pradesh) and Nepal. At the Nepal generation by 50%. Given Dabur’s concern towards environment, it has also invested Some of the key initiatives are: unit, for instance, Dabur has commissioned in elaborate scrubbing and particle a new ‘gassifier’ project to save energy OO Use of thermic fluid heating system in separation technology to ensure that costs in steam generation by using rice place of boiler in Fluid Bed Evaporator exhaust from the boilers do not carry any (FBE) for Hajmola manufacturing. husk as fuel. Set up with an investment of unburnt particulate matter. We are setting close to Rs 150 lakhs, this project involved up an effluent waste treatment unit and a OO Efficient Maintenance and daily modification of the existing boiler to second gassifier in Nepal. monitoring of Capacitor Bank for permit dual fuel firing (furnace oil and improvement of Power Factor. gas) and installation of the ‘gassifier’ unit, Implementation of energy conservation OO Replacing energy inefficient piping and storage area for rice husk. measures is an ongoing exercise at Dabur. equipments with new technologies

42 | DABUR INDIA LIMITED which are energy efficient with our units. Some new initiatives taken, Dabur has also set up facilities inside AC Drives. where the projects are under the factory to use herbal waste from implementation, are: the manufacturing process and convert OO Introduction of Herbal Extractor in them into dry bio-briquettes that can place of Boiling Pan. OO Replacement of fossil fuel (FO) base be used as fuel in boilers. The end goal OO Bio-Gas generated from ETP thermic fluid to Pet coke. is to ensure that herbal waste is not used in Canteen. disposed of in the environment. With

OO Replacement of electrical water this, herbal waste is crushed and used OO 100% usage of Herbal Waste as Boiler Feed. heater with solar water heater. in the USAB reactor in ETP to generate more methane (bio gas) which, in turn, OO Replaced electrical powered Turbo will be used as boiler fuel. Besides, herbal vents on roof of production hall These measures have resulted in a yearly waste is also directly used as a fuel in the with natural wind powered vents to saving of approximately Rs 209 lakhs and boiler. Dabur is proud to announce that all save electricity. have also lowered the cost of production its manufacturing units in India today by an equivalent amount. Besides, OO Replaced old boiler with new to have fully-functional effluent waste these initiatives have resulted in better conserve usage of HSD. treatment plants. pollution control, reduced maintenance An Investment of Rs 112.50 lakhs was time and cost, improved hygienic made during the year to further bring condition and consistency in quality and down the consumption of energy at improved productivity.

Business Responsibility Report | 43 Caring For The Environment

Packaging Recycling Dabur has always been at the forefront of industry initiatives when it comes to environmental concern. Taking this further and what is seen to be an industry first, Dabur has now joined hands with international packaging firm Tetra Pak India to pick up the waste or discards of packaged food products from the streets and recycle them to create a variety of products like roofing sheets, office stationary etc.

Almost indestructible, these Tetra Pak containers could be a serious hazard to the environment if not recycled. This initiative is not limited to just Dabur’s range of packaged fruit juices under the brand Réal & Réal Activ. The ragpickers are being educated about all Tetra Pak products, which include even the packaging waste of competition.

44 | DABUR INDIA LIMITED Together, we have adopted a three- machine that dries the board. Boards from Win ‘N Donate” programme. Under this pronged approach to actively drive the packs contain the same elements initiative, the cartons would be recycled up recycling: the original cartons had. No chemicals to make notebooks. Fifty Tetra Pak cartons are added during the process. The shreds have to be recycled to generate enough 1. Partner with pulp/paper mills that are bound together by a plastic that was pulp to make one notebook. These see the benefit of recycling the already a component of the original notebooks would then be donated to used cartons package. When heated, the plastic melts SUNDESH, Dabur India Ltd’s Corporate 2. Help these recyclers identify and spreads, binding other components. Social Responsibility arm. collection networks capable of The material is cheaper than plywood, sorting and collecting carton waste will not warp and is resistant to termites. A meeting has already been held with the Painting the board is unnecessary as it scrap dealers to educate them about this 3. Invest in educating consumers and retains the colours of the packages used, new initiative. A similar initiative is also others in the waste chain about giving the finished products built-in being run across Dabur offices to sensitise the recyclability of Tetra Pak cartons designs and colors. employees about this initiative and the and on proper waste management need to recycle these packs. Employees practices in general We are proud to state that over 3,000 Kg will be encouraged to bring the empty of Tetra Pak cartons have already been Tetra Pak cartons from their homes, Under this exercise -- that links students, collected from scrap contractor and neighborhood, and even the streets. consumers, the physically handicapped recycled under this initiative this fiscal. We These Tetra Pak cartons would be collected and street children -- the Tetra Pak carton are now in the process of exploring the in special bins being set up across boards are substituted for plywood, and feasibility of setting up similar crushing our office locations, which would used for items, like picture frames, desk units at our plant in Nepal. then be sent for recycling. organizers and small furniture. Involving rag-pickers, Dabur & Tetra Pak have That’s not all. Taking this initiative further, thrashed out an arrangement for door-to- Dabur India Ltd has, in collaboration with door collection of waste. Tetra Pak India, launched a “Collect ‘N

The programme was initially rolled out at the stockist and warehouse level, where the rag-pickers would collect all the damaged packs from these stockists and warehouses, sort and segregate them and sell them to paper mills. Almost 75% of the package is recycled through this exercise. Besides, all waste laminates at our juice plants are also taken back by Tetra Pak for recycling.

First, the filler waste is emptied, collected and bundled well. The packs are then sent for recycling to the Paper mill, where the packs are shredded, soaked in water and placed in a mould of the size of a full length board before passing through a

Business Responsibility Report | 45 Caring For The Environment

Green Awards

OO Dabur India Ltd awarded first-ever Aaj Tak Care Award for its environment initiatives. The award was presented by Finance Minister Pranab Mukherjee to Dabur India Ltd former Director Mr. Pradip Burman

OO Dabur ranked amongst the Top 3 Green Business Leaders in the FMCG industry. The ranking was part of the Financial Express-EVI Green Business Survey 2011-12

OO Dabur ranked the No. 2 Indian Green Brand by Green Brands Global Survey. This year’s study reveals that consumer interest in green products has expanded across categories

OO Dabur India Ltd’s Baddi Unit awarded the Silver Certification for ‘Enhancing Manufacturing & Supply Chain Excellence’ by the Economic Times–India Manufacturing Excellence cell

OO Dabur India Ltd’s Baddi unit awarded the ‘LEED India Silver Rating’ for successfully achieving the Green Building Standards under the Leadership in Energy and Environment Design (LEED) India Green Building Rating System

OO Dabur India Ltd’s Pantnagar-Unit 2 in Uttarakhand receives Silver Rating by LEED India for new constructions rating system

OO Dabur Office Building at Gurgaon awarded LEED India Gold Rating for successfully achieving the Green Building Standards under the Leadership in Energy and Environment Design (LEED) India Green Building Rating System

OO Dabur ranked as the Top Green company by Greenpeace in its Safe Food Guide version 2.0 that ranks 25 of the most popular food companies which hold a major share of the market in India based on their responsibility towards Indian consumer on the GM food issue

46 | DABUR INDIA LIMITED LEED Certification In line with Dabur’s commitment to the environment, the company is now fast adopting green building principles for its new manufacturing units and offices. Dabur has received LEED certification for three of its buildings -- two manufacturing units (Baddi & Pantnagar) and a corporate office building in Gurgaon.

LEED certification is a recognition that a construction project or building can attain by utilising environmentally friendly building practices during construction or remodelling.

Business Responsibility Report | 47 Influencing Public And Regulatory Policy

Dabur is a member of various industrial and trade bodies like CII, FICCI, ASSOCHAM, PHDCCI and IBA (Indian Beverage Association). We are part of various task forces and forum within these chambers and work closely with the industry bodies in devising strategies to mitigate some of these external risks. The Company prefers to be part of policy development processes and hence, actively participates in all related forums, but has not been lobbying on any specific issue.

48 | DABUR INDIA LIMITED Business Responsibility Report | 49 Community Service

50 | DABUR INDIA LIMITED “What is that life worth which cannot bring comfort to others.” Dr. S K Burman, Founder, Dabur

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The noble thought of Dabur’s founder Dr S. K. Burman has been the driving force behind Dabur’s community-focussed initiatives. We define CSR as conducting business in ways that provide social, environmental and economic benefits for the communities and geographies where we operate.

For growth to be responsible, it should go beyond numbers... It should do good to the society, create a better world. That’s the kind of growth that Dabur believes in, and constantly strives for.

We’ve always believed that businesses can -- and should -- have a positive impact on the communities they serve. At Dabur, we have dedicated ourselves to earning the trust and respect of our customers, partners and neighbours by being responsible and doing things that are good for the planet and each other.

We have a two-pronged approach when it comes to community and social initiatives. The first pillar of this movement is the various brands that have been at the forefront of not only meeting the consumer’s ever-changing needs but also doing good to the society at large. The second -- and an equally strong -- pillar in our community initiatives is SUNDESH (Sustainable Development Society), an NGO that’s sworn to the mission of ensuring overall socio-economic development of the rural & urban poor on a sustainable basis, through different participatory and need-based initiatives.

52 | DABUR INDIA LIMITED Brand-Led Activities Dabur strongly believes that Business & Society are interdependent. The well- being of one depends on the well-being of the other.

We believe that it will take more than the commitment of governments to nurture the society and its values. It is essential for companies and brands also to reach out to the ‘grass roots’.

At Dabur, our commitment to good governance, ethical conduct and social responsibility is core to our way of doing business, and is strongly aligned with our drive to create and increase value for all stakeholders.

It’s not just a corporate philosophy to be committed to the Health & Well-being of every household... It’s a way of life for us. It’s not just customer satisfaction that we strive for. Dabur has its heart at the right place, and its various brands are committed to doing good for the society through a variety of activities.

Business Responsibility Report | 53 Community Service

Some key brand-led community service the need to strengthen our immunity Chyawanprash donated Rs 100,001 to initiatives are: through Ayurvedic products, particularly Sesame Workshop India, the non-profit Chyawanprash. These doctor conferences organization behind Sesame Street and Immune India sought to inform the general public about other educational children’s media. The past few years have seen a surge in ways to prevent themselves against these outbreak of flu and viruses, taking a toll deadly viruses. Boosting immunity – the The Immune India campaign, now an on India. This called for an urgent need body’s internal defense system – is the annual affair, was taken to the next level to boost your body’s immune system best way to fight flu and viruses. with the launch of ‘Swasthya Chetna in order to take on these modern-day Abhiyan’ in rural Uttar Pradesh and Bihar. viruses, many of which do not have a cure As a next step, Dabur Chyawanprash took This programme covered 6 districts of in the allopathy system of medicine. In the Immune India initiative to schools in a Bihar - Purba Champaran, Madhubani, view of the rising mortality rate of diseases bid to educate children about the benefits Muzaffarpur, Vaishali, Samasthipur, Bhojpur like Swine Flu, viral & other infections, of immunity building. Rolled out across Patna -- and 2 districts of UP – Gorakhpur Dabur Chyawanprash rolled out a mega schools in Delhi-NCR, Uttar Pradesh, Bihar, and Varanasi. community initiative – christened Jharkhand, Punjab, Maharashtra, West Immune India – aimed at spreading Bengal, Madhya Pradesh and Rajasthan, ‘Heart of India lies in the Villages’ goes an awareness about the need to build your this initiative covered over 14 lakh kids old saying. Incidence of illnesses is high in immunity and fight such deadly viruses. across 1,000 schools. Under this mammoth rural India, but the lack of awareness about programme, doctors and health experts the need for building stronger immunity The campaign was first rolled out about reach out to various schools and conduct is equally high in the hinterland. To spread 2 years back when we brought together workshops on immunity building. this awareness, Dabur Chyawanprash a group of Ayurveda doctors to address Taking the social cause further, Dabur organised this mega campaign across

54 | DABUR INDIA LIMITED the rural hinterland of UP and Bihar. The Dabur Chyawanprash also introduced Bihar as Dabur Chyawanprash Immunity 45-day activity covered 540 villages and interactive games such as snakes and Ambassadors to spread awareness about reached out to almost 20 lakh people ladders, where snakes represent illness building stronger immunity to fight in the two states. We also roped in our and ladders are Dabur Chyawanprash, the rising incidence of flu, viral attacks, celebrity brand ambassador and Bhojpuri with messages about the brand’s benefit infections in their respective villages cine star Ravi Kishan to drive home this spread across the board. and districts. After undergoing a health message about immunity building. workshop with doctors, the 30 selected Immunity Ambassadors also spent the day The company interacted with key opinion with their favourite cine star Ravi Kishan, This activity had five elements: free health leaders like Sarpanch and health workers, seeking tips on health management, because they are the people who can check-up, engagement activities, movie immunity building and fighting fatigue. screenings, spot sales and a meet and spread the message further down to the greet opportunity with Ravi Kishan. We masses. The idea was to inform people posted three branded vans, accompanied that there are widespread diseases and Following the success of this initiative, by three doctors each, which went the underlying problem is low immunity. Dabur Chyawanprash now plans to from village to village conducting The task at hand was to educate them extend this programme to other rural the engagement activity and basic about the issue, i.e. low immunity, and how markets across India, going forward. health check-ups. Patient registers to boost it with Dabur Chyawanprash. with the health camp were also The campaign ended with Dabur maintained by the team. identifying 30 consumers from rural UP and

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Samajdhar Maa, Swasth Bacha A mobile health camp was also organized, India’s infant mortality rate (IMR) may have offering clinical examination of the infant seen a decline over the years, but the fact health by doctors. We also involved local remains that a vast majority of people -- influencers like rural medical practitioners/ particularly in rural India -- still do not have doctors to bring in more credibility to the access to proper information about infant campaign and build sustenance. and baby care. Under this activity, infant health cards Dabur Lal Tail, a big player in the baby were also distributed. Considering the fact massage oil market, has taken the that this programme helps us reach out initiative to make mothers in rural to a large number of babies and mothers India more aware about the various in the remotest of villages, the campaign healthcare issues concerning their little has adopted an integrated design of addressing the social issues of rural child ones. Christened ‘Samajdhar Maa, Swasth health and maternal care. Bacha’, this 60-day rural activation campaign was undertaken in Chhattisgarh and Madhya Pradesh targeting 1 lakh women in 5000 plus villages and towns. The basic aim of this campaign was to address and engage mothers of infants through a health check-up for the infant and also use the opportunity to put forth the benefits of Dabur Lal Tail through demonstrations and information dissemination.

The basic aim of the campaign was to address and engage mothers of infants through a health check-up for the infant.

56 | DABUR INDIA LIMITED Macchar Mukti Abhiyan Through a mix of audio-visuals, street prevention from mosquitoes. This The past few years have a seen India plays and other awareness generation campaign -- christened Aao Payen emerge as the hotbed of several deadly activities, we have been able to reach Chaen Ki Neend aur Khushal Zindagi mosquito-borne diseases like Dengue out to 1.2 lakh people in 232 villages of -- was aimed at spreading awareness and Chikungunya. The alarming spike in Uttar Pradesh. Almost 50 per cent of the amongst the people of slum areas about the number of mosquito-borne illnesses programme component is concentrated the various harmful diseases caused due on why mosquitoes are harmful and also this year has already claimed thousands of to the unhealthy conditions around educate people about the effective lives across the country. their surroundings. prevention methods. During early summers and during and after the rainy season, mosquitoes breed This initiative was not limited to the UP in large numbers. These mosquitoes are The campaign started with an hinterland. When the mosquito menace not only the cause of irritating bites but announcement by putting up posters and hit Mumbai, Odomos joined hands with also spread diseases like Dengue, banners about the activity. The audiences Brihanmumbai Municipal Corporation to Chikungunya & Malaria. were educated by Nukkad Natak which spread awareness about how to prevent highlighted the importance of having a breeding of mosquitoes and prevent People in the hinterland are more affected sound sleep. We undertook this activation yourself from mosquito-borne diseases. by these diseases as they sleep in the to improve the awareness of the people Special camps where also organised open and are not aware about effective living in these slum areas about Dengue, methods to prevent themselves from in residential areas to spread this Malaria & Chikengunya. These areas are mosquito bites. Odomos -- the leading message and also distribute free most prone to such vector borne diseases personal application mosquito repellent mosquito repellents. due to the unhygienic conditions, and from the House of Dabur -- has been working towards drowning the drone A similar initiative has also been rolled higher incidence of people sleeping of mosquitoes in small towns across out in the slum clusters of Delhi to outdoors. We also educated people about northern India with its ‘Macchar Mukti educate the urban poor about mosquito- ways to prevent breeding of mosquitoes Abhiyan’ campaign. borne diseases and methods of effective and control the Dengue menace.

Using various direct connect media, Dabur spread awareness about mosquito-borne diseases among 1.2 lakh people in 232 villages of Uttar Pradesh.

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School Health Programme For the past 127 years, Dabur has been analysis of their students and a chance Dabur’s flagship fruit juice brand Réal committed to the Health and Well-being to win the title of ‘The Healthiest rolled out a unique ‘National School Health of every household. The National School School of the City’. Programme’ in association with Apollo Health Programme is a step forward in Life, Apollo Hospital’s Wellness Initiative. this direction and aimed at improving the Through this initiative, Dabur also reached Sworn to its theme -- Healthy Kids, A Better health quotient of our kids and ensuring out to parents and educated them about Tomorrow -- this programme sought to that our children lead a healthy lifestyle. the need to develop an immediate educate & counsel school children on It’s a win-win programme for all understanding of the means to ensure rules to good health. stakeholders – student and caregivers like good health for the child in today’s parents & teachers. competitive environment. The brand’s The programme, rolled out across Delhi- initiative in this direction is an effort to NCR, Mumbai, Bangalore, Hyderabad, Under the National School Health create teacher advocates who play a Chennai and Kolkata, reached out to 1.5 Programme, the parents were given a major role in a child’s overall well-being. lakh children in nearly 300 schools. Under ‘Health Report Card’ of their child along this initiative, a panel of experts from with suggestive corrective action, Apollo Life counselled students on ‘Rules wherever applicable, besides a ‘Guide to Good Health’ and conducted sessions To Good Health Book’ that provided on good nutrition, regular exercise, stress useful tips on elements of healthy living. management and good lifestyle habits. An The initiative also offered parents and interactive AV, featuring Disney’s popular siblings of the participating student free character Mickey Mouse, was used to access to a comprehensive health scan educate the kids on balanced diet and & prescription by Apollo Life. Besides, the healthy eating habits. participating schools got a cluster health

The programme was rolled out across 300 schools in Delhi-NCR, Mumbai, Bangalore, Hyderabad, Chennai and Kolkata and touched 1.5 lakh children.

58 | DABUR INDIA LIMITED Business Responsibility Report | 59 Community Service

SUNDESH Dabur firmly believes that an organisation’s true worth lies beyond its business, and is best reflected by the service it renders to the community and the society. Businesses have a responsibility to subserve larger societal goals as they have the ability to contribute significantly and impactfully to sustainable and inclusive development.

Corporate Social Responsibility (CSR) is not a public relations exercise for us. Dabur defines CSR as conducting business in ways that provide social, environmental and economic benefits for the communities and geographies where we operate. The greatest value is in making a difference in the lives of people.

60 | DABUR INDIA LIMITED SUNDESH, an outcome of the vision of Dabur founder Dr. S.K Burman, was formed to reach out to the weaker and more vulnerable sections -- such as women and children, illiterate and unemployed -– of our society. Today, SUNDESH operates in Ghaziabad & Gautam Budh Nagar districts (Uttar Pradesh), Rudrapur district (Uttarakhand) and Baddi (Himachal Pradesh). The strength of SUNDESH lies in its infrastructure, skill in community mobilisation, networking, accountability and transparency.

SUNDESH works towards sustainable development in 3 key areas – Environment, Economy and Community. SUNDESH has been involved in the social development sector for about 17 years, starting with health care services and slowly -- but steadily -- expanding the scope to cover various other activities related to rural development on a sustainable basis. Over the years, it has contributed to many worthy causes, addressing children’s literacy, improving healthcare services, skill development and environment, to name a few.

Business Responsibility Report | 61 UTTAR PRADESH In Uttar Pradesh, SUNDESH is today implementing various projects in 61 villages of Dhoulana & 10 villages of Dadri blocks of Ghaziabad and Gautam Buddh Nagar districts respectively.

Ensuring socio-economic development of the community through different participatory and need- based initiatives in the best interest of the poor has helped us make communities in the region self-reliant and build a better tomorrow for themselves.

62 | DABUR INDIA LIMITED Health Services Eye Hospital, Ghaziabad. At these camps, The objective of rural health care is 1,206 patients underwent check-ups and to mobilise the community and build 153 cataract cases were operated upon by awareness, equipping them with adequate eye specialists from the hospital. information, skills and confidence to access health services. In association with Dental Camp Chunni Lal Medical Trust (CLMT) and Care Three dental camps were organised with India, SUNDESH extends primary health the support of Shri Bankey Bihari Dental services to the poor and the marginalised College, Ghaziabad, where 383 patients rural people at a reasonable cost through underwent check-ups and 165 cases were its Health Post at village Chouna in Gautam treated by dental specialists. These camps Budh Nagar district of Uttar Pradesh. were organised in Government schools of Siddhipur, Nagla Udayrampur, Tatarpur Health services through Mobile OPDs are Chouna villages and at the Health Post in also offered in selected villages. With a goal village Chouna. to reduce maternal and child mortality rates in the region, we offer home visits, Health Check-Up Camp cluster meetings, vaccination, ante-natal General health check-up camps were also health check-up and promotion of family organised under the ‘Saksham Project’, planning measures. In all, 6,786 patients with the support of Chunni Lal Medical have been checked and treated at the Trust at Bhovapur village, Sahibabad. Health Post & 1,825 patients have been treated by Mobile OPD in the year. Till A total of 66 patients had undergone date, a total of 74,771 patients have been complete health check-ups and given treated at the Health Post & 1,825 patients medicines. Given the fact that pregnancy have been treated by Mobile OPD. and child-birth related deaths are high in India, SUNDESH also focused on promoting The Health Post focuses on community- and motivating expecting mothers to go oriented healthcare and works towards in for institutional deliveries. Responding empowering every individual with to requests from villagers, special women essential knowledge and skills, which health camps were organised to identify would enable them to lead a healthy life. and diagnose gynaecological problems Our health workers assess the ailments and give the women right advice of these people and attempt to alleviate and treatment. their suffering through advice and compassion.Services provided to the Integrated Nutrition & Health Project rural people through the healthcare SUNDESH also implemented the Care programme include: India-sponsored Integrated Nutrition and Health Project in all blocks of Ghaziabad Eye Camp district. This project sought to work SUNDESH organised 11 eye screening towards reducing Infant Mortality and camps in Autroli, Chouna village and at Child Malnutrition among 12 to 23-month- the Health Post with the support of Lions old kids in the target areas.

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Mother & Child Healthcare spread mass awareness in the community, to make them spokespersons for SUNDESH organised Annaprashan Utsav besides taking up malnutrition issues baby and infant care and their help in 5 blocks with the support of Mahila with the government. Initiated from Agra sought in spreading this message across Mandal members. This programme sought district, this Poshan Yatra travelled along households in the region. to create awareness among adolescent the 38 districts of Uttar Pradesh. Poshan girls, PRI members, lactating women Network, an association of 12 NGOs, Orientation programmes were held at etc about ‘appropriate complementary has also decided to take up nutrition the residence of the kinnar chief and feeding’. Village Health & Nutrition Day issues at the State level, with the support information on best health care practices (VHND) was also observed and Routine of CARE India. and essential issues such as exclusive Immunisation (RI) programmes were breast feeding, need for semi-solid food organised to better reach out to the SUNDESH also roped in eunuchs in diet after 6 months of birth, immunisation community in these blocks. the region under this programme and family planning were shared with in Garh & City blocks of Ghaziabad them. SUNDESH also presented them with A Rath Yatra -- Poshan Yatra -- was district. In the Indian context, eunuchs dholak and message boards. organised by SUNDESH at the district (kinnar) visit households seeking to level to create conducive environment bless the newborns. Under this, special for positive nutritional practices and to education sessions were held for eunuchs

64 | DABUR INDIA LIMITED Breastfeeding Week meningitis occur less often in breast-fed interacted with 109 men and women SUNDESH organised Breastfeeding babies and are less severe when they do under this initiative. Week and Preparatory Workshop at the happen. Exclusive breastfeeding (meaning district level in Ghaziabad. The objective of no solid food, formula, or water) for at Prevention Of Female Foeticide this initiative was to educate new mothers least six months seems to offer the most SUNDESH organised workshops in about the benefits of breastfeeding. protection. These and many other infant Ghaziabad on prevention of female care tips were shared with new mothers foeticide. Under this initiative, Aanganwadi Breast milk is best for new-born babies, under this programme. workers were sensitised to make the and the benefits of breastfeeding extend community aware about the importance well beyond basic nutrition. In addition to HIV-AIDS Awareness of girl child and the need to restore the containing all the vitamins and nutrients As part of its programme to spread greater balance in the male-female ratio. that the baby needs in the first six months, awareness about issues such as HIV-AIDS, breast milk is packed with disease- SUNDESH had participated in a ‘Saas, Bahu, fighting substances that protect the Pati Sammelan’, organised by National baby from illness. Rural Health Mission. SUNDESH also set up a booth for distribute pamphlet Numerous studies from around the world and spread information about HIV/AIDS have shown that stomach viruses, lower and ways to prevent the spread of respiratory illnesses, ear infections, and sexually transmitted diseases. Our staff

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Education & Literacy These centres are operational in Dhoulana inside or have been school dropouts, are Children are the future of a nation. For an and Loni blocks. then encouraged to get enrolled in formal emerging country like India, education of schools to continue their education. underprivileged children holds the key The success of this programme can be to its progress. In fact, their education gauged by the fact that a host of mothers Under this initiative, 118 children have is vital, whether we are addressing are now being inspired by their daughters been put into formal schools in 2011-12 health care, poverty, population control, and have taken admission to the adult alone. Till date, a total of 1,082 children unemployment or human rights issues. education centre run by SUNDESH. have been linked with formal schools. This initiative has helped us improve SUNDESH today operates various types Non-Formal Education literacy levels among children in these of education centres for those children SUNDESH holds non-formal education communities and bring them into the who have either never been to a school or classes for underprivileged children formal schooling system. are school dropouts. Under this initiative, between 6 and 14 years of age in several we are providing education in the form villages. After completing their basic of Non-Formal Education, Adult Literacy education, these children, who have either Programmes and Life Skill Training Centres. never had a chance to see a school from

66 | DABUR INDIA LIMITED Non-Formal Education

Total Centres 381 Total Learner enrolled 367 338 331 330 Number of students admitted to nearest school

165 164 169 169 163 161 140 146 118 105 104 101 95 92 90 80 77 73 79 52 58 32 30 35 22 18 4 4 1 0 2 0 3 3 7 4 5 3 3 6 6 7 7 7 7 8 1994 1995 1996 1997 1998 1999 2000- 2001- 2003- 2004 2005 2006 2007 2008 2009 2011 2011 -95 -96 -97 -98 -99 -00 -01 -02 -04 --05 -06 -07 -08 -09 -10 -11 -12

Special School for Working Children Around 273 women have attended Computer Classes for BPL students SUNDESH today runs 5 special schools classes at these centres this year and 1,983 SUNDESH, along with AROH foundation, for working children under the National women have till date become literates Noida, has started offering computer Child Labour Project (NCLP) targeting through this initiative. classes to kids belonging to BPL kids working at Brick kilns in Loni block. families. The pilot project received an These schools have been set up to Life Skill Training for Adolescents encouraging response with 65 students provide education, vocational training SUNDESH conducts Life Skills Training joining the classes in the first year itself. and nutrition to the children in the age Programmes among adolescents, The success of this initiative can be group of 8 to 13 years. These children are catering to the unmet needs of out-of- gauged by the fact that 12 of these then encouraged to join formal schools. school adolescents. These programmes students have been employed with UID Under this project, the children also help them develop life skills, besides for data entry job. undergo regular health check-ups. Under increasing awareness about reproductive this initiative, 240 students have been and sexual health issues and challenges. Bolta Pustakalaya imparted education during the year. These adolescents are then encouraged SUNDESH has adopted two Schools to carry forward the programme at their in Chouna Village to generate greater Adult Literacy for women respective community locations through interest in education among students by ‘Train the Trainer’ programme. This has We operate 7 Adult literacy centres for establishing Bolta Pustakalaya using the helped us build a cadre of master trainers girls/women who are not permitted to ‘Building and Learning’ concept. go out of the village. This programme is & peer educators from among these aimed at increasing basic literacy levels adolescents to ensure sustainability of this among women populace in the villages. initiative & widen the scope of its impact.

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Livelihood Promotion Programme Cutting & Tailoring Beautician Course Taking into account the changing SUNDESH today runs 7 Cutting & Tailoring SUNDESH also organised a six-month employment scenario and emerging Centres which have till date trained 2,510 Beautician course for women in village opportunities of self-employment, a host women. Around 253 women successfully Samana, where 22 women were imparted of capability enhancement programmes completed training in 2011-12 financial training in beauty care. It’s encouraging have been introduced. Vocational training year. These centres offer training to to see women set up their own beauty is offered to improve the knowledge women between the age group of 18 and salons in their villages and augment their and skill-sets of rural and urban Indians 35 years. SUNDESH today operates such household income. and help them seek out better income training centres in Chouna, Kamruddin generation opportunities. Nagar, Dadupur, Nidhawali, Kapoorpur and Eklendi villages of Ghaziabad district. Bee-Keeping Training Women are particularly encouraged to SUNDESH encourages rural youth and take up income-generation programmes Mehandi Application adults, especially those living below the and are awarded certificates after the SUNDESH has successfully completed poverty line, to take up Bee-Keeping for completion of training. They are now one-month Mehandi Application training self-employment. It also empowers them supplementing their household income. programme in village Samana. In all, to manage and utilise the locally available SUNDESH has, in fact, become a hub for 22 women completed this course sustainable natural resources to achieve a skill and vocational training activities like: during the year. reasonable level of economic well-being.

68 | DABUR INDIA LIMITED Vermi-Composting educate villagers about the quality of feed units, adhesive units, bangle shops and Villagers earlier used to spread cow dung to be given to the cattle. Villagers are also petty outlets. The most encouraging part arbitrarily on their fields and leave them imparted information about the various of this initiative is that repayment of bank in the open. As a result, some of it used government schemes. loans is almost 100%. to dry up on the field itself and some During 2011-12, SUNDESH organised 8 Rural Credit through Self Help Groups & Joint used to flow into the adjoining road. Liability Groups in 2011-12 veterinary camps and conducted 280 That’s when SUNDESH introduced them 180 164 to the concept of vermi-composting. The cluster meetings in various village of 160 140 Dhoulana and Dadri blocks. It also set up 122 process ensures that they get the best 120 5 medicine outlets for rural community, 99 quality manure for their fields at all times. 100 We have also encouraged them to mix where veterinary medicines are offered at 80 nominal charges. of Groups No. 60 waste generated both at home and in 40 the fields to the cow dung as part of this 20 Self-Help Groups process, which has further helped manage 0 Poverty is the most unacceptable form No. of BPL No. of APL No. of JLG waste in their villages. Having adopted this SHG SHG of human existence. It can be reduced process, we have now witnessed a sharp if the poor are organised, their capacity Kisan Club reduction in use of pesticide in their fields, built to enable them to solve their As per the guidelines of NABARD, SUNDESH besides helping maintain and improve problems, and capital mobilised to has formed five Kisan Clubs in Nandpur, field fertility and thereby reduce cost of improve their livelihoods and enhance Naraina, Shivaya, Nagla Gajju and Nagla agri-production for the villagers. their living standards. Kashi. These clubs seek to provide technical support and knowhow for improving Veterinary Services SUNDESH is promoting the concept of agricultural activities. SUNDESH also focuses on health care for self help through Self Help Groups (SHGs) livestock -- domesticated animals raised in the villages of Ghaziabad district and Financial Inclusion & Financial Literacy in an agricultural setting to produce Gautam Budh Nagar -- with the support SUNDESH implemented the NABARD- commodities such as food, fibre and of NABARD and DRDA -- for both above sponsored financial literacy programme labour. We offer veterinary services poverty line (APL) & below poverty in five villages of Dhoulana block. The through a veterinary health post, where line (BPL) families. We have formed main objective of this project was to make health check-ups are offered for cattle 130 groups of APL families and 96 groups the community aware of the services and free medicines distributed. Besides, of BPL families, of which 65 APL groups and products offered by banks and link health awareness camps are held to and 60 BPL groups have been each and every household with a bank. linked with banks and offered finance for Innovative routes like puppet shows, street economical activities. plays etc were used to spread this message.

The concept was initiated to provide Credit Camps adequate and timely credit or block Three mega credit camps were organised capital to SHGs in a flexible, hassle-free by Syndicate Bank in Dhoulana block and cost-effective manner and help where SHGs formed by SUNDESH were these villagers set up small enterprises. offered easy loans. In all, Rs 2 crores of The loans are utilised for productive financial support was given to farmers purposes like setting up dairy units, and SHGs under this programme. grocery shops, mobile repair units, medical Also, the Kisan Club members were given stores, poultry units, dhabas, shoe-making Kisan Credit Cards.

Business Responsibility Report | 69 Community Service

Village Development Plan needs of the villagers and monitor in Naraina village among 20 farmers under A vast majority of villages in the country progress of implementation of the plan. the Krishi Rog Niyantran Yojna. The Cost of still face constraints such as access to each tank is Rs1,740 and the farmers paid education, health facilities, drinking water, Distribution of Seed Storage Tanks just Rs 913 for the same. power, roads, credit, information and The purpose of seed storage is to market. Against this background, adoption maintain the seed in good physical and of villages in backward regions through physiological condition from the time Biogas Plants preparation of Village Development Plans they are harvested until the time they are As many as 11 biogas plants were go a long way in ensuring holistic and planted. Seeds have to be stored because constructed by the Dhoulana block in integrated development of these villages there is usually a gap between harvest Naraina village. and their populace. This would include and planting. During this period, the seeds Cost (in Rs) economic development, infrastructure have to be kept somewhere. While the time Unit cost of two pits 12,000 development and other aspects of interval between harvest and planting is human development, i.e., education, the basic reason for storing seed, there are Farmer contribution 8,000 health, drinking water supply, etc., besides other considerations, especially in the case Subsidy 4,000 access to credit. of extended storage of seed. Unit cost for four pits 16,000 To address this growing storage need, Teams have been put in place by SUNDESH Farmer contribution 8,000 to create awareness in the villages about seed storage tanks were distributed at Subsidy 8,000 the initiative, identify capacity building subsidised rates through Dhoulana block

70 | DABUR INDIA LIMITED Saras Mela Inclusion and Financial Literacy was up to ensure easy availability of condoms. Held with the intent to promote products organised at Meerut Seva Samaj in SUNDESH team members & SHG members of SHGs, the Saras Mela was organised by association with NABARD. also organised a massive rally in Dhoulana DRDA, Gautam Budha Nagar. SUNDESH block to create a mass awareness on OO Training programme conducted by participated in the mela along with its HIV /AIDS issue SUNDESH and Kshetriya Gramya Vikash SHG and Kisan Club Members. Sansthan, Lakhawati, Bulandshehar for Literacy Week office bearers of Self-Help Groups. Visits & Meetings Literacy week was celebrated by SUNDESH Visits and meetings with organisations and OO Capacity building training on SHG. in Dhoulana block in September. On the occasion, members of SUNDESH spread individuals were organised by SUNDESH OO Capacity building of ASHAs in to spread more awareness about the Bulandshehar, sponsored by SUNDESH. the literacy message through Ghosthi, activities it undertakes in various villages meetings, song & dance competitions, OO Three-day capacity building training and districts in Uttar Pradesh. and drawing & essay writing competition. organised for Aanganwadi Workers The objective of this event was to make OO A team from Ayurvet Research of Bhowapur village, Sahibabad, people more aware about the importance Foundation met SHG dairy co- Ghaziabad. of education. operative members.

OO Senior officials from NABARD visited Events & Activities Plantation SUNDESH to interact with the several World AIDS Day SUNDESH planted 1,000 Poplar plants on beneficiaries of our different projects. SUNDESH marked World AIDS Day in newly-purchased land and open land. Dabur campus and also in Dhoulana Block OO Ms Priyanka, a student of Oxford on 1st December. The opportunity was Female Foeticide & TB Eradication University visited SUNDESH to also used to spread awareness about HIV- SUNDESH actively participated in the better understand the community AIDS through banners, stickers, students’ Female Foeticide & TB eradication needs and the support offered by rally and focus group meetings. programme in collaboration with Government and non-governmental MMG, Ghaziabad. organisations. This drive also sought to reduce Mahila Diwas OO Ms Subhra Trivedi visited Ghaziabad Sexually Transmitted Infections (STI)/ SUNDESH celebrated Mahila Diwas for CARE review meeting and a field HIV transmission among high-risk at Aanganwadi centre in Sukhdevpur, visit. The performance of field staff migrants in urban areas of Ghaziabad Dhoulana block. Certificates were and Aanganwadi workers was also district in Uttar Pradesh. The project distributed to the women who had reviewed during this visit. undertakes various activities such as risk successfully completed the cutting & OO assessment survey and resource mapping. SUNDESH and Care India organised tailoring course from its Sukhdevpur a visit for Melinda Gates Foundation Health services provider mapping centre. SUNDESH also distributed members, who had sought greater workshops are organised and street calculators to Aanganwadi workers understanding of the functioning plays are conducted. Literature is and ASHAs. of Integrated Child Development distributed to create awareness and to Services & the Health Department. sensitise the community. Distribution Blankets and carry bags donated by Dabur OO SUNDESH team visited Bulandshehar SUNDESH also organised an HIV screening were distributed by SUNDESH among to meet Beekeepers in the region and camp with the support of Integrated trained birth attendants, Aanganwadi & formed an Association of Beekeepers. Counselling and Testing Centre (ICTC), health workers and teachers in the villages. Ghaziabad. Blood samples of migrants, SUNDESH also donated 32 sweaters Training Programmes both male and female, were collected for among Below Poverty Line students in OO Capacity building training on Financial HIV test. Besides, condom depots were set Rana Shivir Inter College, Dhoulana Block.

Business Responsibility Report | 71 Community Service

RUDRAPUR, UTTARAKHAND Dabur is actively working with communities living around its manufacturing facilities in Rudrapur (Uttarakhand). Various schemes and activities have been drawn up and implemented to improve the livelihood of these villagers, besides offering them better health care services.

As a socially responsible enterprise with sound business practices, the level of trust that society has in us is a crucial measure of our success. Dabur strives to improve and enable the communities where we function.

72 | DABUR INDIA LIMITED Dabur & SUNDESH have been offering in cultivating Poplar trees. SUNDESH Health Services, besides hosting conducted a meeting with these farmers programmes for Education & Literacy and educated them about the importance & Livelihood Promotion, among others of Poplar tree and even provided 2,000 in villages in and around Rudrapur. Poplar trees to 20 progressive farmers. The various initiatives undertaken at Rudrapur are: Cutting & Tailoring Unit Support for Physically Challenged SUNDESH strongly believes in People empowerment of women & adolescent SUNDESH joined hands with the District girls in an integrated manner through Health Department to organise a skill development training. As a step in camp for physically challenged people this direction, SUNDESH has established at District Hospital, Rudrapur. In all, 300 two Cutting & Tailoring Training units in differently abled individuals benefited Rudrapur. Of these, one centre -- christened from this programme. Aparajita -- is being operated on a Public- Private & Community Partnership (PPCP) AIDS Awareness Model at village Sirauli Kala. This centre SUNDESH organised HIV/AIDS awareness is being operated successfully jointly by programmes at different places aimed Women & Child Development Department, at making various stakeholders -- from Gram Panchayat and SUNDESH. In all, 111 truckers to School teenagers, and rural women and adolescent girls have Aanganwadi & ASHA workers to Dabur successfully completed the six-month employees -- more aware about sexually training course on cutting & tailoring. transmitted diseases and prevention from such ailments. Information regarding HIV/ AIDS were disseminated through puppet- Village Development Plan cum-magic shows, posters etc. SUNDESH is implementing the Village Development Plan Project at village Polio Eradication Buksaura, with the support of NABARD. As a part of its advocacy & rural We have already conducted a need communication initiative, SUNDESH assessment exercise and further action is supported the Health Department during under process. A Youth Club has also been the Pulse Polio drive at 10 locations in formed to enhance the developmental Kheda slums of Rudrapur. Primary school activities of assigned village. (kheda), Health department and SUNDESH jointly formed 10 Bulawa Tolis (motivators) with the help of 36 schoolchildren. These Capacity Building of Progressive motivators were engaged as change Farmers agents to cover the left-out and drop-out SUNDESH, with NABARD, has organised kids in the region. a training programme on capacity building for adoption of new Greenhouse Plantation Drive technology at Pantnagar University. Progressive farmers of village Bindu Khatta In all, 30 farmers have benefited from had approached SUNDESH seeking help this initiative.

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World Environment Day observed that Bolta Pustakalaya creates Aadarsh Pathshala In order to achieve the objective of the atmosphere where children could District Magistrate of Udham Singh Nagar sustainable and clean environment, Dabur easily learn and retain knowledge has taken an initiative of establishing & SUNDESH jointly organised a plantation that’s disseminated using visual aids Aadarsh Pathshala in the region with drive inside the Dabur factory. A poster and messages. In all, 820 children have an aim to improve infrastructure and making and slogan writing competition beneficiated from this programme. quality of education in Government was also organised on the occasion of Primary School. His office had approached World Environment Day. companies operating in the region to Teaching and Learning Material adopt one primary school for developing (TLM) Mela infrastructure and improving the quality School Support Programmes The Education Department organised of education. Bolta Pustakalaya a TLM Mela at Cluster Resource Centre Primary Education is considered the first (CRC), Rudrapur, for Primary & Middle gateway to Higher Education. During school students. SUNDESH supported Under this project, Dabur has adopted the polio rounds, Village Kheda Primary this initiative by providing teaching Rajkiya Prathmik Vidhalaya in Rudrapur. School headmistress & Teachers had & learning materials for this programme. On behalf of Dabur, SUNDESH is sought SUNDESH’s support in organising A total of 150 children benefited from implementing various activities, which Bolta Pustakalaya in their school. It was this programme. go a long way in enhancing the primary

74 | DABUR INDIA LIMITED World Literacy Day In order to create awareness about the importance of literacy in the community, SUNDESH organised a Knowledge Assessment Test & Awareness Meeting on importance on literacy on the eve of World Literacy Day at Shivnagar Slum Area.

World Nutrition Week On eve of World Nutrition Week in August SUNDESH organised a community awareness meeting to share information regarding health & nutritional issues at Kheda village of Rudrapur Block. The objective of the event was to create awareness about malnourishment and educate people about reasons behind it, besides demonstrating age appropriate complementary feeding practices. education imparted here. In addition, village Bindu Khatta. As many as 29 rural Gyandeep Kendra we have also supported the initiative women/adolescent girls have successfully Education is vital for all-round by supplying desks & benches, school completed the 3-month training course development of people. Education not uniforms, whitewashing, plantation, from this centre. only helps people differentiate between capacity building of teachers, besides what’s right and wrong, but also offers offering support in computer system them a platform to improve their and training. Capacity Building of Aanganwadi Workers standards of living. Primary elementary Training on Food Preservation The District Programme Officer of Women education, we feel, develops the capacity Swadhar, an NGO working with depressed & Child Development Department had to learn, read and to evaluate critically women, had approached SUNDESH approached SUNDESH for organising a every bit of information. SUNDESH, with seeking our support in conducting a Capacity Building Training programme for the support of volunteers, opened two Skill Development Training Programme all Aanganwadi workers of Rudrapur Block. Gyan Deep Kendras to help all illiterate for women/adolescent girls at Swadhar Keeping the objective of the programme children, girls and women. Home. After a detailed assessment of and beneficiaries in mind, their needs, SUNDESH organised a 7-day training programme on Food Preservation SUNDESH conducted a capacity building with the support of Food Preservation Department. As many as 30 individuals programme on the importance of benefited from this programme. breastfeeding for all 220 Aanganwadi Workers under Rudrapur Integrated Beauty Parlour Training Centre Child Development Services project. The Taking forward its women empowerment Aanganwadi workers took forward the initiative, SUNDESH has established message by spreading awareness about one Beauty Parlour Training Centre at breastfeeding in their particular areas.

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BADDI, HIMACHAL PRADESH SUNDESH has spread its community development initiatives to Baddi in Himachal Pradesh with the establishment of a unit there. This unit became functional in November 2010 with the long-term vision of sustainable development in and around its operational area. SUNDESH has already appointed full- time dedicated resource to undertake the CSR activities in the Baddi cluster on behalf of Dabur.

As an entry point activity, SUNDESH has made proactive efforts to build rapport with the community and take small -- but steady -- steps that will have long-term impact on the overall developmental process in the region.

76 | DABUR INDIA LIMITED The major activities undertaken so far in Safe Drinking Water In Primary the Baddi cluster are: Schools Meeting an unmet demand from school HIV/AIDS Awareness & Testing management, students and the Panchayat, World AIDS Day was marked at the Baddi SUNDESH extended safe drinking water unit with special campaigns and marches facility to Government Primary school, being organised to spread awareness on Lodimajra. Prior to this facility, the drinking how to combat this sexually transmitted water tank was located above the toilet disease. World Aids Day was observed at roof, making it unhygienic and unhealthy. the Dabur units in Baddi with employees The activity focused on shifting of wearing a red ribbon symbolising the drinking water tank from the toilet roof disease and the pledge to eradicate it. to the kitchen roof and taps were also put up nearby. The main objective was to This year, 500 stickers were pasted on provide safe drinking water to school the trucks on the day to build awareness. students and the entire activity was A school rally was also organised with finished within a month. the aim to sensitise people about HIV/ AIDS and motivate them to be a part Capacity Building On Disaster of the campaign against this deadly Preparedness disease. Booklets were also distributed A Disaster Preparedness and Safety Inside & and thousands of people -- including Outside Home programme was organised underprivileged women -- sensitised at Government Middle School, Billanwali, about HIV/AIDS through street plays. At by SUNDESH. Nearly 150 students, along the end of the session, as many as 495 with school management staff, actively people volunteered for HIV testing. participated in the programme, which sought to reduce the life and asset risk Recognition To Meritorious in case of a natural disaster. Besides, the Students students and faculty were also educated SUNDESH organised a small programme about safe use practices concerning home to honour the meritorious students in appliance like gas, electricity items etc. government schools in the region. The event was organised at Government High School campus, Lodimajra, which encompassed Primary and Middle school at Lodimajra and Primary school, Manakpur. In all, 37 students were rewarded with school bags and teaching aids. Besides rewarding the achievers, the programme also sought to motivate other students to improve their performance and sensitise the school management towards quality education.

Business Responsibility Report | 77 Some Success Stories

Parvindar Kaur Village Sirauli Kala

Parvindar Kaur, a middle-aged woman from Sirauli Kala village, always wanted to be an entrepreneur and help girls from her village establish their own identity. With this aim in mind, she joined SUNDESH’s Aparajita Cutting & Tailoring Training Centre. After spending a year at SUNDESH, Kaur has now joined hands with two women -- Nafis and Rani -- from the village to establish her own stitching-tailoring centre and boutique in the village, which also doubles up as a training institute for girls from the village and neighbouring areas.

Today, she has successfully opened a second boutique in the village and has not only helped girls from the backward community gain vocational training in stitching & tailoring, but also supplement their household income.

78 | DABUR INDIA LIMITED Khalda Village Pulbhatta

Khalda, a 34-year-old physically challenged lady, completed cutting & tailoring training course from SUNDESH‘s vocational training centre. She has not let her disability be a stumbling block for her and started a small training center at her own residence where she taught the skill to other women from her village.

Sensing a huge untapped opportunity, Khalda -- with a little help from SUNDESH -- established a tailoring shop in Pulbhatta, and today earns around Rs 30,000 to Rs 35,000 annually from this outlet. This additional income has helped her not just meet her expenses, but also established her as a budding entrepreneur in the village.

Business Responsibility Report | 79 Some Success Stories

Suraj Shivnagar Slum Area

The 10-year-old Suraj would always stand outside the gates of a school in the area, wondering if he would ever get to step inside one, sit in one of the classes and learn how to read and write. Coming from a family of six, tragedy struck his family early when both his parents passed away a few years back. That, he thought, was the end of his dreams to ever see a school from inside.

SUNDESH revived his most-cherished dream by enrolling him in its non-formal education centre Gyandeep Kendra, shivnagar, last year. All through the past one year, Suraj attending classes at the centre without fail. His deep devotion and hard work is now paying dividend, as Suraj -- with a little help from SUNDESH -- is now getting streamlined into formal schooling system. Suraj will this year join Upper KG section in Aastha Public School at Rudrapur, marking the fullfilment of a long-cherished dream.

80 | DABUR INDIA LIMITED Dharma Village Bindu Khatta

A chirpy teenager, Dharma became the sole bread-earner for her family of five when her father suddenly passed away in 2002. With agriculture being the main source of family income, the proceeds were never enough to meet the household expenses. That’s when Dharma joined the Cutting-Tailoring and Beautician Training course at SUNDESH’s Vocational Training Centre in her village.

Today, this 21-year-old successfully runs a beauty salon, which has emerged as the most preferred makeover point for brides-to-be from her village. This budding entrepreneur now earns an additional Rs 90,000 annually from this parlour and is ensuring that her siblings get good education.

Business Responsibility Report | 81 Some Success Stories

Pradeep Kumar Village Buksaura

Pradeep Kumar always saw kids from his village idling away, spending time in the fields and dropping out of school after a few years. He felt that non-availability of a community centre and limited access to good reading material were the main reasons for most of these kids to give up education.

When SUNDESH set up a library-cum- information centre in his village in 2011, Pradeep took up the onus of getting kids from the village to sit and study there. He even helped them with their studies. Thanks to his and SUNDESH’s efforts, the school passing percentage in his village has jumped from under 50% to 80% now. And Pradeep is also now preparing to join the Armed Forces, a first for anyone from his village.

82 | DABUR INDIA LIMITED Sonam Shivnagar Slum Area

Sonam, a 13-year-old, living in the slums of Shivnagar, had always had a busy life, taking care of her home and younger brother since her parents passed away in 2008. Her elder brother was the only bread-winner for the family and could never afford to send his two siblings to school. Sonam, however, always wanted to study and also ensure that her younger brother attended school so that they can grow up and supplement their household income.

With this aim in mind, Sonam and her younger brother Amit joined SUNDESH’s Gyandeep Kendra in Shivnagar. After completing a year at the non-formal education centre, Sonam & Amit are today all set to be part of the formal schooling system and are in the process of joining Government Primary School.

Business Responsibility Report | 83 Some Success Stories

Tara Singh Village Bindu Khatta

As part of its plantation drive in the hinterland, SUNDESH distributed Poplar plants among farmers in Bindu Khatta village. Tara Singh is the one of the farmers who received the plants.

A far-sighted individual, Tara Singh saw long-term value in the scheme and decided to use a major portion of his farmland for growing Poplar. He is now one of the biggest proponents of the scheme in his village and has been encouraging other farmers to take up Poplar plantation. Both Tara and his wife estimate that each Poplar plant would fetch them Rs 1,000 to Rs 1,500 over the next five years.

84 | DABUR INDIA LIMITED Babita Village Dhoulana

Life was never a walk in the park for Babita. One of eight brothers and sisters, Babita could never pursue her dreams as the household income was never enough to meet even basic requirements. And illness shattered whatever little dreams she could hold on as she was forced to drop out of school. She was soon married into a family that opposed her pursuing further education. Instead she was asked to take up stitching, something she had never learnt.

Determined to pursue stitching, she returned to her parent’s place. A chance meeting with her old friend Mamta led her to SUNDESH’s Stitching Training Centre at Shoulana Morh. After completing her course, Babita worked as a trainer at SUNDESH’s training centre and continued stitching at her residence. Two months later, she opened her own boutique and is today earning Rs 5,000 per month.

Business Responsibility Report | 85 Some Success Stories

Islam Village Baroli Vasdevpur

Thirty five-year-old Islam was for long known as the trusted ‘vaid’ in his village. But with time, he had been witnessing a marked decline in his income as people were flocking the nearby hospitals and visiting doctors. Islam knew it was time for some course correction and look at a different profession. That’s when he came in touch with the representatives of SUNDESH and expressed his interest in learning the art of bee-keeping.

After a year’s training, Islam stepped into the field of professional bee-keeping and started with five bee boxes. Slowly and steadily, he has expanded his business and today owns 50 bee boxes and earns around Rs 1.5 lakh a year from this venture. Islam has, with the help of SUNDESH, established himself as a renowned businessman in Bulandshahar.

86 | DABUR INDIA LIMITED Rubina Village Nidhawali

Rubina belongs to a family of land-less agriculture labourers. Her father, with his meager earnings, could just barely manage to meet the basic needs of his family of six but could never afford to send Rubina and her siblings to school. Formal education and school always remained a distant unattainable dream for Rubina till the family met SUNDESH representatives in her village.

After some counselling by SUNDESH representatives, Rubina joined its non- formal education centre Gyandeep Kendra. Her dedication and hard work finally paid its reward and Rubina was enrolled in class IV of formal education system. In 2011, Rubina competed her higher secondary schooling and is now pursuing graduation from Rana Degree College, Chajarsi. Today, she is a role model for her sisters and other children in her locality. She has taken the onus of encouraging other kids from similar background to take up education and is now associated with SUNDESH as a teacher.

Business Responsibility Report | 87 Some Success Stories

Sabnum Village Dehra

Sabnum belonged to a poor muslim family. Her father never had a permanent job and would alternate between being a daily wage agriculture labourer or a watchman at a nearby power plant. With his earnings, it was always difficult to provide even two square meals for his family of seven. Proper schooling and education for the kids was always seen as a luxury the family could ill-afford.

But Sabnum always wanted to study and it was this desire that got her to join the non-formal education centre run by SUNDESH. After preliminary training at the centre, Sabnum joined a formal school and finished her higher secondary with flying colours. Today, she is pursuing her graduation and also teaches at the SUNDESH centre where she was once a student. Her wish is to ensure that every kid in her village is educated.

88 | DABUR INDIA LIMITED Subhash Singh Village Siwaya

Subhash Singh was a marginal farmer, who owned mere 2 Bigha (0.50 Hectare) land. With no other source of income, his family was hardly able to meet their basic requirements out of the agri-income they earned from this land. In order to supplement his income, Subhash started taking additional field on rent and ploughing it. But the huge interest that he had to pay to the moneylender to raise the capital for the land meant he still couldn’t make any profit.

That’s when he came to SUNDESH, where the representatives introduced him to the concept of Joint Liability Group. Soon, Subhash got together five like-minded farmers who also used to hire land for farming. SUNDESH then helped them procure Kisaan Credit Card and a loan of Rs 1.25 lakh from the bank to grow Wheat, Bajra etc on the hired land. Today, even after paying the bank EMI, these farmers make enough profit to not just meet their basic requirements but even fulfill their dreams.

Business Responsibility Report | 89 Some Success Stories

Shiva Village Kakrana

Shiva was on cloud nine when she got married to Satish in 2003, a contractual labourer with NTPC. Satish was a loving husband and took good care of Shiva. But her joy was shortlived. Eight years into her marriage, she could not conceive and soon became the target of criticism by her mother-in-law. Both the husband and wife visited various doctors and even underwent several tests. Despite repeated attempts and prolonged medication, she could still not conceive.

That’s when Shiva met Community Health representatives of SUNDESH during one of their home visits. On their advice, she visited the Health Post of Chunnilal Medical Trust. After undertaking a four-month infertility treatment at the centre, she finally got the good news. In September 2011, Shiva gave birth to healthy baby boy.

90 | DABUR INDIA LIMITED Rajender Sharma Village Nangla Gajju

Rajender Sharma, a farmer, could never earn enough to feed his family of eight and was always looking at avenues to increase his household income. This quest led him to SUNDESH, where the representatives persuaded him to grow mushroom as a cash crop, and even provided the requisite training. SUNDESH also made available the initial investment required for the shed, seeds and so on. While the move helped double his income, he was keen on exploring newer avenues to further augment his income and keep himself occupied during the summer months.

That’s when SUNDESH asked him to take up bee-keeping as a profession and even offered Rajender and his sons training and a set of bee-boxes to start the business. Today, the family owns 250 bee-boxes with over 100,000 bees and earns Rs 7 lakh annually from this activity.

Business Responsibility Report | 91 Some Success Stories

Chandni Shivnagar Slum Area

Chandni had given up all hopes of ever attending school when her passed away suddenly when she was just six. Her step mother, with her leather repairing shop, could earn only enough to feed the family of six.

During one of their routine visits to the slum area, SUNDESH representatives met Chandni and she told them about her dream to study. They encouraged Chandni to join SUNDESH’s non-formal education centre. Today, after completing a year at the centre, Chandni is all set to be part of the formal schooling system and has gained admission in Class 1 of Aastha Public School in Rudrapur. She now dreams of becoming a doctor.

92 | DABUR INDIA LIMITED Ramoli Devi Village Buksaura

Ramoli Devi had never learnt how to read and write, but she ensured that her kids attend school and get the formal education that she never had access to. She was happy seeing the progress of her kids. Watching her kids study also filled her with the desire to pursue education and become literate.

That was when she walked into the Adult Education Centre run by SUNDESH in her village. A year later, Ramoli Devi is very proud of her achievement. Encouraged by her education, she got together with five like-minded women from her village and formed a Self Help Group with SUNDESH. Her pride and self-esteem rose to a new high when she signed her first cheque, something she could have never even imagined in her dreams a few years back.

Business Responsibility Report | 93 Engaging With Consumers

Dabur products do not just follow the law Dabur has joined hands with local firms other locations. We have mapped out the of the land when it comes to labeling, but to ensure speedy and safe disposal of its locations where these activities take place go further and seek to inform consumers waste and products/containers. With its and are going after the spurious products about the various active ingredients, their packaged juices, we have even joined manufacturers systematically. Leads have proven clinical benefits and consumer hands with ragpickers to ensure pick-up of been obtained on packaging and label grievance redressal mechanisms. We waste containers and their disposal with suppliers as well. also seek to actively educate consumers no damage to environment. The company about the shelf life of products through is exploring avenues of extending the We also work closely with a number the labels, besides informing them about same to other products and containers. of organisations and sleuths to track particular cautions and steps that need to down alleged counterfeiters and be taken with food products like packaged Dabur has also been targeting fake identify illegal networks. fruit juices that come without any added products & packaging manufacturers and preservatives. Through our packaging label printers in a planned manner. In the and labels, we actively inform consumers last one year alone, our efforts have led to about how to differentiate between several raids by local authorities, which products and how to identify damage have resulted in seizure of counterfeit in sealed products. An active Consumer goods worth several crores of rupees. Cell phone number, email address and Local authorities – along with Dabur India physical address are also provided on the -- have conducted raids on fake products packs for consumers to contact Dabur for manufacturers in West Bengal, Bihar, UP, any clarifications, queries or complaints. Maharashtra, Jharkhand and a host of

Dabur has been hosting sessions that seek to inform consumers about the various active ingredients in its products and their proven clinical benefits.

94 | DABUR INDIA LIMITED Goals & Targets For Next Reporting Period(s)

Dabur’s commitment towards making On the business side, Dabur has crossed its contribution to the betterment of the the Rs 5,000 crore turnover in 2011-12. environment and society is on-going & Dabur works on a 4-year vision plan, the incessant. The company’s management latest of which is currently underway. has now decided to further broaden Under this plan, christened ‘Accelerate & its environmental focus with greater Globalise’, Dabur has set itself a target to stress on biodiversity issues and reviving achieve a topline of Rs 7,000 crore by the endangered herbs and plants that are end of the 2013-14 fiscal. also core to its business. On the one hand, wastelands are being adopted to cultivate The Company has also set its sights some of these rare herbs, while on the on becoming the market leader in the other, special engagement programmes consumer healthcare space. The firm are being developed involving local has already put in place a mega strategy farmers to grow some rare Himalayan to expand its presence in the domestic herbs in an effort to not only augment healthcare business, which includes their numbers but also generate additional entry into several new therapeutic areas income for the people involved. like dermatology (skin), gastroenteritis, cough & cold, women’s healthcare, heart The company is committed to further & metabolism, pain management and enhancing its social initiatives in Himachal Vitamins, Minerals & Supplements with Pradesh and Uttar Pradesh during the strong branded OTC presence. new fiscal, looking at offering new vocational courses to the underprivileged and even starting Self- Help Groups in several pockets.

Dabur has decided to further broaden its environmental focus and implement measures that help reduce effluent and improve hygiene conditions & productivity.

Business Responsibility Report | 95 The Way Ahead…

A beginning has been made, but there are still miles to go before the huge disparity is bridged and a better future delivered to every child… The ultimate aim is to put a smile on every face.

96 | DABUR INDIA LIMITED

Dabur India Limited 8/3, Asaf Ali Road, New Delhi - 110002, India. Website: www.dabur.com Email: [email protected]

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