BARRY WERNER SANEL, CPP 1423 Peekskill Hollow Road, Carmel, NY 10512 845.228.5556 [email protected]

Profile A senior creative design manager and certified packaging professional, leading cross-functional teams to achieve world-class consumer packaging

Summary • Passion and energy for creating winning packaging and printing excellence • Sourcing and management of design agencies, projects, timing and budgets • Professional collaboration to bridge internal and external teams • Manage people and multiple projects with tight deadlines

Professional Experience Barry Sanel Packaging Advisors 2007-Present Independent Packaging Consultant

Clients Include: • Avon Cosmetics – manager packaging strategic sourcing • BRZoom Design – direct press approvals for Pabst/Schlitz • Hughes Design Group – direct press approvals for Melitta Coffee • Workshop Branding – Packaging design strategy, process and technical advisor • IDENTCO International – Innovation and Creative Advisor • Greenerpackage.com – Sustainability Judge / Expert Network

2000-2007 Americas Beverages, Rye Brook, NY Packaging & Graphics Creative Services Manager, Marketing Resources

Responsible for North American Premium food and beverage visual packaging design and innovation development for the following brands:

Mott’s Sauce & Juice, Orange , IBC Root Beer, , Mistic Iced Tea, ReaLemon, , Stewart's Root Beer, Welch’s Canada and Yoo-hoo.

• Lead the creation and execution of creative packaging projects working with Senior Leadership, Marketing, Procurement, Legal, S&T and Operational teams. • Responsible for all primary, secondary and tertiary packaging • Sourced and briefed internal staff and external design agencies • Develop packaging within the brand identity/creative brief, while maintaining guidelines for engineering, regulatory, legal, copywriting and reproduction • Responsible for maintaining digital asset management tools and delivery of images and comps to various sales, promotion, marketing teams as needed • Manage P&L’s; set and maintain budgets. • Improve process, standards, timing and lower costs as needed • Responsible for start-up press runs and overall quality of printed materials

1993-2000 CCL Label, Shelton, CT Graphic Arts/Information Systems Manager

Prepress Systems Manager; Clients included Avon, Beiersdorf, Bristol Meyers Squibb, Clairol, First Brands, Johnson & Johnson, Proctor & Gamble, Unilever and Warner Lambert

• Responsible for prepress, plate making and IT departments. • Hired and managed direct reports • Designed efficient workflow process • Recommended, purchased, installed and maintained all computer hardware and software on a Macintosh/Windows NT network • Applied pharmaceutical controls as needed

BARRY WERNER SANEL, CPP 1423 Peekskill Hollow Road, Carmel, NY 10512 845.228.5556 [email protected]

1991-1993 W.E. Bassett Company, Shelton, CT Art Director (Trim Nail Products)

1991-1993 Yale University, New Haven, CT Computer Training and Support

1986-1991 Bovie Screen Printing Company, Bow, NH Sales Representative

1985-1986 Concord Litho Company, Concord, NH Quality Assurance Inspector

Education Keene State College, Keene, NH 1985 Bachelor of Science, Computer Science/Graphic Arts 1983 Associate of Arts, General Studies

Volunteer Experience Three-term Fire Commissioner, Kent, NY Fire District #1 EMS Lieutenant Emergency Medical Technician Interior Firefighter

2002-08 NY Hudson Valley Blood Center blood drive captain

Skills & Abilities • Experience with direct reports • Capable of developing a design strategy and writing creative briefs • Familiar with reproduction techniques used in all print processes; 4- color/spot/expanded gamut (6-color) reproduction • Expert level of knowledge of reproduction capabilities and limitations of the following print processes: Offset lithography, flexographic, letterpress, rotogravure, rotary and flat-bed screen printing, dry offset, hot stamp, electronic printing • Post design mechanical creation and transmittal to prepress service provider or printer • Experience developing packaging for food and beverage: ACL glass, aluminum can and bottle, PET, pressure-sensitive & cut-and-stack labels, paperboard, shrink sleeve, closure, bag, foil, Tetra Pak, direct and preprint corrugate • Experience with Spectrophotometry and advanced color management techniques • Creation of secondary sales collateral and attend focus group meetings • Experience with creative production and business software Adobe Creative Suite through CS4, Microsoft Office Suite, Lotus Notes, Filemaker Pro • Experience setting up and maintaining Digital Asset Management software

Header prints PMS 123C KO copy to white Formulated with BioSeed Complex and pure Back upper elements banana and coconut milk extracts, this nourish- with Silkscreen White. ing body lotion moisturizes skin, leaves it See White Layer pamperedANEW and ULTIMATE enriched. HAND & NAIL CREAM CARTON (18465) JA/TT for indication TO USE: Smooth generously all over body whenever needed. À base du complexe Biosource et d’extraits purs de banane et de lait de coco, cette lotion 7.156 Images print pour le corps nourrissante hydrate la peau Four color separation: afin de lui procurer une sensation caressante CMY, Pantone 7546C et voluptueuse. EMPLOI : Étaler généreusement sur tout le corps au besoin. 5 7/ 13/ 7/ 3 /8 Back label 1 8 1 32 1 8 1 /8 INGREDIENTS/INGRÉDIENTS: WATER/EAU, ETHYLHEXYL PALMITATE, text prints 'body' prints 35% of CETEARYL ALCOHOL, PETROLATUM, PRUNUS ARMENIACA (APRICOT) KERNEL OIL, ISOPROPYL PALMITATE, ORYZA SATIVA (RICE) STARCH, Pantone® PMS 123C PARFUM/FRAGRANCE, MUSA SAPIENTUM (BANANA) FRUIT EXTRACT, 7546C COCOS NUCIFERA (COCONUT) OIL, COCOS NUCIFERA (COCONUT) EX- Background prints TRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, MELIA 70% Tint AZADIRACHTA SEED EXTRACT, VITIS VINIFERA (GRAPE) SEED EX- PMS 123C body TRACT, GLYCERYL STEARATE, TRIETHANOLAMINE, PEG-40 HYDROGE- NATED CASTOR OIL, SODIUM CETEARYL SULFATE, CARBOMER, DI- nourishing METHICONE, TRIMETHYLSILOXYSILICATE, TOCOPHEROL, PHENOXY- ETHANOL, METHYLPARABEN, PROPYLPARABEN, DISODIUM EDTA, banana & coconut milk YELLOW 5, ORANGE 4, EXT. VIOLET 2.

body lotion To order, see your Avon Independent Sales Representative or call: lotion pour le corps Pour commander, consultez votre représentante Type prints banane et lait de coco indépendante Avon ou composez: Pantone® 7546C U.S.A./É.-U.: 1-800-FOR-AVON CANADA: 1-800-265-AVON nourrissants FPO U.S.A./É.-U.: www.avon.com CANADA: www.avon.ca MADE IN THE USA/FAIT AUX É.-U. Anew Ultimate Transforming Hand and Nail Cream Background clear label AVON PRODUCTS, INC., NEW YORK, N.Y. 10020 ACTIVE INGREDIENTS/ TO USE: Use twice daily in a.m. is infused with exclusive Gold Mesh Technology, INGRÉDIENTS ACTIFS : and p.m. or as needed. Massage AVON CANADA INC., MONTRÉAL H9R 4R3 plus gold, copper and magnesium. This luxurious, OCTINOXATE 7.5%, OXYBENZONE over cleansed, dry hands and 250 ml 8.4 fl. oz. © 2007 AVON multi-performance cream transforms the look and 4.0%, AVOBENZONE 2.0%. nails. Apply before sun exposure. feel of hands and nails. Drenches hands and nails Children under 6 months of age: OTHER INGREDIENTS/ in moisture as it reverses the signs of aging for ask a doctor. : remarkably younger-looking skin. AUTRES INGRÉDIENTS WATER/EAU, WARNING: For external use only. CYCLOPENTASILOXANE, GLYCERIN, Avoid contact with eyes. If product 100% of women tested showed In just 1 week: PENTAERYTHRITYL TETRAETHYLHE- gets into eyes, rinse thoroughly with better hand texture and clarity. 97% showed an XANOATE, STEARETH-2, BEHENYL water. Discontinue use if irritation improvement in overall hand appearance. ALCOHOL, PEG-40 STEARATE, or rash appears. If irritation or rash Within 4 weeks, see the ultimate MYRISTYL MYRISTATE, AMMONIUM persists, consult a doctor. Keep out of reach of children. As with any skin SSI transformation: 97% showed a reduction GLYCOLATE, GLYCOLIC ACID, care regimen, Avon recommends the in the appearance of hand fine wrinkling. Women LAURYL LACTATE, PHYTOL, also saw an improvement in nail and cuticle daily use of sunscreen to prevent SACCHAROMYCES/GOLD FERMENT, further sun damage. condition : ridges, peeling, splitting, dryness, SACCHAROMYCES/COPPER : strength. Protects hands from sun damage with EMPLOI Utiliser deux fois par jour, FERMENT, SACCHAROMYCES/ matin et soir, ou au besoin. SPF 15 broad spectrum sunscreen and helps MAGNESIUM FERMENT, Masser sur les mains et les ongles Wrap Label: C10140200 reduce the appearance of new dark spots. Hands BUPLEURUM FALCATUM EXTRACT, propres et secs. Appliquer avant look younger every day. PRUNUS AMYGDALUS DULCIS toute exposition au soleil. Consulter UPC Code: 0 94000 15789 5 DERMATOLOGIST-TESTED. (SWEET ALMOND) SEED EXTRACT, un médecin avant d’utiliser sur les enfants de moins de 6 mois. ANEW. ADVANCED TECHNOLOGY. SACCHAROMYCES CEREVISIAE : TESTED. PROVEN. EXTRACT, HYDROLYZED WHEAT AVERTISSEMENT Pour usage ULTIMATE externe seulement. Éviter tout AGE INTERVENTION. PROTEIN, CAFFEINE, XYMENYNIC TRANSFORMING contact avec les yeux. En cas de 1/12/09 - Die Strike replaced by Barry Sanel La crème transformation pour les ongles et les ACID, PEARL POWDER, HAND AND NAIL contact avec les yeux, rincer mains Anew Ultimate est infusée de la technologie HELIANTHUS ANNUUS (SUNFLOWER) parfaitement à l’eau. Cesser d’utiliser exclusive Gold Mesh, en plus d’or, de cuivre et SEED EXTRACT, SQUALENE, C R E A M S P F 15 en cas d’irritation ou d’éruption de magnésium. Cette crème onctueuse aux BUTYROSPERMUM PARKII (SHEA CR ÈME cutanée. Si l’irritation ou l’éruption multiples bienfaits transforme l’aspect des ongles BUTTER), MORUS NIGRA ROOT TRANSFORMATION persiste, consulter un médecin. et des mains, à la vue comme au toucher. EXTRACT, ASCORBYL PALMITATE, MAINS ET ONGLES Garder hors de la portée des enfants. Comme pour tout autre régime de Hydrate en profondeur les mains et les ongles tout RETINOL, SAXIFRAGA F P S 15 5 21 soins de la peau, Avon recommande / / en renversant les signes de vieillissement afin 5 8 9 32 SARMENTOSA EXTRACT, PUNICA UVA/UVB l’utilisation quotidienne d’un écran de conférer à la peau une apparence GRANATUM FRUIT JUICE, solaire pour prévenir les dommages LC code: LC021401 remarquablement plus jeune. DAUCUS CAROTA SATIVA (CARROT) causés par le soleil. En 1 semaine à peine : 100 % des femmes ROOT EXTRACT, GLYCINE SOJA To order, see your Avon Independent testées ont noté une meilleure texture et clarté de (SOYBEAN) SEED EXTRACT, Sales Representative or call: Presswork: leurs mains. 97 % ont démontré une amélioration BETA-CAROTENE, VITIS VINIFERA Pour commander, consultez votre BUSIN. UNIT: Personal Care DATE: 11/14/06 de l’apparence générale de leurs mains. (GRAPE) FRUIT EXTRACT, ORANGE représentante indépendante Avon: - : - - - En 4 semaines, voyez la transformation ROUGHY OIL/HUILE D'HOPLOSTETE U.S.A./É. U. 1 800 FOR AVON Yellow: PMS 123C www.avon.com JOB NAME: Banana & Coconut Milkbody Lotion 10 32 Ultimate : 97 % ont remarqué une diminution de ORANGE, ORYZA SATIVA (RICE) l’apparence des ridules sur leurs mains. Elles ont CANADA : 1-800-265-AVON BRAN OIL, RETINYL PALMITATE, aussi constaté une amélioration de l’état de leurs www.avon.ca Medium Yellow: 70% of PMS 123C PROFILE#: 1042595AA REV DATE: COLA NITIDA SEED EXTRACT, ongles et cuticules : rugosités, dédoublement, - SCUTELLARIA BAICALENSIS ROOT MADE IN THE USA/FAIT AUX É. U. 1 fendillement, dessèchement, durcissement. AVON PRODUCTS, INC. / STUDIO: Carboni Inc. 31 29 EXTRACT, SILK AMINO ACIDS, LightMW STUDIOS Yellow: 35% of PMS 123C 2 /32 Protège les/ mains des dommages causés par le 15 NEW YORK, N.Y. 10020 29 1 2 32 LECITHIN,/ LANOLIN ALCOHOL, 1036810 True Glow EDT Carton / soleil et aide à prévenir la formation de nouvelles 1 16 AVON CANADA INC. FONT/SPEC: 2Wendy32 Medium / Univers GLYCINE SOJA (SOYBEAN) OIL, MONTRÉAL H9R 4R3 Adobe Illustrator CS3 / NO INK OR COATING AREA GLUE taches foncées grâce à son FPS 15, écran solaire à Grey: PMS 7546C TOCOPHEROL, PEG-8, C30-38 © 2008 AVON November 6, 2007 Adobe Illustrator CS3 large spectre. Les mains semblent rajeunir de jour PROGRAM: en jour. OLEFIN/ISOPROPYL MALEATE/MA COPOLYMER, SILICA, BUTYLENE DERMATO-TESTÉE. White DESIGNER: Jana Katz GLYCOL, DIMETHICONE, Avon ANEW. TECHNOLOGIE DE POINTE. TRIMETHYLSILOXYSILICATE, TESTÉE. ÉPROUVÉE. COPYWRITER: P. Flynn ACRYLATES/CARBAMATE Images: Four color separation: CMYK INTERVENTION ÂGE. S K I N C A R E Full Size True Glow EDP COPOLYMER, GLYCERYL STEARATE, LABORATORIES ENGINEER: N. Reidy PEG-100 STEARATE, PVM/MA size:Bar 2+29/32 Code: xPMS 1+31/32 7546C x 4+3/16 on White DECADIENE CROSSPOLYMER, MADE IN THE USA/FAIT AUX É.-U. MARKETING: Nassau XANTHAN GUM, TRIETHANOLAMINE, AVON PRODUCTS, INC. Drawing # A081770A DISODIUM EDTA, METHYLPARABEN, NEW YORK, N.Y. 10020 SUPPLIER: Paris Art DRAWING#: 3164 BENZYL ALCOHOL, PARFUM/ 75 ml 2.5 FL. OZ. AVON CANADA INC. Stock: SBS .018 FRAGRANCE, MALTODEXTRIN, BHT, MONTRÉAL H9R 4R3 DIN 02262037 © 2005 AVON Designed By: Guercio IRON OXIDES. Date: 11/18/2008

STRUCTURE SHOWN FRONT/PRINT SIDE UP DIAMOND PACKAGING

INDICATES BLEED

INDICATES COPY

TOLERANCE Ignite your sensuality. A halo of radiant citrus illuminates the sensuality of lotus blossom caressed by warm woods and golden amber. Libérez votre sensualité. Un halo d’agrumes vibrants illumine la sensualité de la fleur de lotus caressée par de chauds 3 boisés et de l’ambre doré. / WARNING: Flammable. Keep from fire or 4 16 9.626 heat. Keep out of reach of children. TOYO 94 AVERTISSEMENT : Inflammable. PMS 1205 C Tenir loin du feu et de la chaleur. CF 0117 PMS 1807 C BLACK Garder hors de la portée des enfants. INGREDIENTS/INGRÉDIENTS: SD ALCOHOL 40-B, PARFUM/FRAGRANCE, WATER/ EAU, BENZOPHENONE-3, TRIS(TETRAMETHYLHYDROXY- PIPERIDINOL) CITRATE, ORANGE 4, YELLOW 6. To order, see your Avon Independent Sales Representative or call: SSI Pour commander, consultez votre représentante indépendante Avon ou composez: U.S.A./É.-U.: 1-800-FOR-AVON CANADA: 1-800-265-AVON Carton C10250177 U.S.A./É.-U.: www.avon.com CANADA: www.avon.ca AVON UPC Code: 0 94000 16488 6 LONDON • NEW YORK • PARIS • ROME • TOKYO Avon MADE IN THE USA/FAIT AUX É.-U.

GLUE AREA / NO INK OR COATING AREA GLUE AVON PRODUCTS, INC., NEW YORK, NY 10020 1/25/09 Die Template replaced by Barry Sanel AVON CANADA INC., MONTRÉAL H9R 4R3 eau de parfum spray © 2007 AVON Anew Ult. Hand/Nail Creameau de parfum à vaporiser GRAPHICS PRINT : 50 ml 1.7 fl oz SSI • GRAPHIC PRINTS TOYO 94 CF 0117, PMS 1205 & PMS 1807 size: 1+7/8 x 1+13/32 x 5+5/8 GLOSSY MATTE GOLD • ALL FRONT COPY PRINTS PMS 1807 C PMS 433 C PEARL PEARL FOIL • ALL BACK COPY PRINTS PMS 1205 GOLD GOLD STAMP • UPC CODE PRINTS BLACK Drawing # A082028A Carton C10250218 NOTE TO PRINTER: Stock: SBS .024 • THIS COLOR FILE AND COLOR BREAK UPC Code: 0 94000 26939 0 IS NOT TO BE USED FOR COLOR MATCHING. • ALSO SEE LAYERS FOR PROPER Designed By: Guercio 1/25/09 Die Template replaced by Barry Sanel COLOR SEPARATION. FPO Date: 12/30/2008 GRAPHICS: : LC 020905 BUSIN. UNIT: Fragrance DATE: 11/6/07 LABEL CODE JOB NAME: 1036810 True Glow EDT Carton : : 07/27/07 PROFILE#: 1036810AA REV DATE: 1/25/09 SHINY GOLD FOIL STAMPING BUSIN. UNIT DATE STUDIO: MW Studios STRUCTURE SHOWN ALL COPY PRINTS GRAY - PMS 433 JOB NAME: ANEW ULTIMATE HAND & NAIL CREAM CARTON FONT/SPEC: FRONT/PRINT SIDE UP GLOSSY PEARL GOLD - MATCH CHIP PROFILE#: 1023769AA PROGRAM: Adobe Illustrator CS3 MATTE PEARL GOLD - MATCH CHIP : 08/21/07 - REVISED DIE STRIKE (WILCO) DESIGNER: UPC PRINTS PMS 433 OVER WHITE REV DATE COPYWRITER: 01/25/09 - REVISED DIE STRIKE (DIAMOND) ENGINEER: : LUKASIEWICZ DESIGN MARKETING: Global: US: DIAMOND STUDIO SUPPLIER: DIAMOND PACKAGING DRAWING#: A081770A PLEASE NOTE: ALL COLORS IN THIS FONT/SPEC: HELVETICA (ADOBE), FUTURA (ADOBE), FOLIO (ADOBE), PACKAGING ELECTRONIC FILE ARE FOR VISUALIZATION EUROSTILE (ADOBE). AND COLOR BREAK PURPOSES ONLY! USE ACTUAL SWATCHES, CHIPS OR PROGRAM: ADOBE ILLUSTRATOR CS3 CHIP SPECIFICATIONS TO MATCH COLORS DESIGNER: INDICATES BLEED WHEN PRINTING. COPYWRITER: ENGINEER: INDICATES COPY SEE LAYERING BOX FOR ACTUAL BREAKDOWN MARKETING: TOLERANCE NOTE TO PRINTER: SUPPLIER: DIAMOND PACKAGING DRAWING#: A082028A Strategy and TacticalSMALLEST FONT SIZE ON FILE IS 4.62 PT

Avon Cosmetics was behind schedule on a cost savings initiative involving several label and paperboard ven- dors with hundreds of components. I analyzed the production cycle of each component and determined that most would become obsolete bringing the total needed for transition to about thirty. I then worked together with design, engineering & copyrighting teams to create the mechanical art, which I transmitted to the new vendors. The successful completion of this efficiency project resulted in a significant packaging savings for Avon. PERFECTLY BALANCED AND TRADITIONALLY HOPPED 12 FL OZ (355 ML) | BOTTLED BY SOUTHAMPTON BOTTLING, L.L.C., WILKES-BARRE, PA

5.9% ALC /VOL O.M.L 5.9% ALC /VOL O.M.L

1 PINT GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT PREGNANCY BECAUSE OF THE RISK DRINK OF BIRTH DEFECTS. 2) CONSUMPTION ALCOHOLIC BEVERAGES OF ALCOHOLIC DURING BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. CAR OR THE STROH BREWERY CO., P.O. BOX 739, MILWAUKEE, WI 53201 ALL ALUMINUM PLEASE RECYCLE FOR CONSUMER QUESTIONS, PLEASE CALL 1-800-947-2278

UNION MADE MALT MALT 7 LIQUOR LIQUOR O.M.L O.M.L Original Malt Liquor Original Malt Liquor 834452 (4-PACK) 52300 00326 CONTENTS FLUID OZ. CONTENTS FLUID OZ. 0 116 6 116 6 1166 FL. OZ. (473mL) 1166 FL. OZ. (473mL)

Print Management

I attended several label and paperboard press approvals for Schlitz, Primo, McSorley’s Ale and Southampton beers. While on-press, I caught serious prepress mistakes on Schlitz Malt Liquor 16oz aluminum can and the Southampton 6-pack and offered appropriate solutions. These errors, if not caught would have jeopardized the launches of these brands. Previous Art

Redesign

Brand Redesign

The Nantucket packaging was confusing to consumers and expensive to produce. I managed the complete visual redesign of the brand including: Sourcing agencies, leading the design study and providing direction. I determined the visual element hierarchy increasing the logo and “All natural” communication, illustrative style, glass communication and flavor differentiation badging. The printing was converted to expanded gamut (Hexachrome). I also oversaw the changeover of closures, 4-packs and case art. Case sales increased 25% and was a major cost savings. The updated packaging won the 2007 American Graphic Design Award. Brand Redesign

When purchased the Stewart’s Brand from Cable Car beverages the packaging style did not match from flavor to flavor and looked like it had been created by different agencies. I directed the redesign of the logo, flavor icons and color stripe communication as well as integrating the glass, closure, 4-pack and case packaging. Former Snapple Beverage Group CEO, Mike Weinstein credits my work as being instrumental to the resurgence and success of the brand. New Product Development & Innovation

I managed the entire Mott’s US and Canadian brand design process on the above packaging initiatives: Mott’s for Tot’s Tetra Pak and multi-serve, Scooby-Doo apple sauce with inserted sticker and games for children, Mott’s Plus Juice & Sauce line and Organics. The Mott’s single serve project was created to compete with Tropicana in the convenience store channel. Mott’s for Tot’s won 2009 “Product of the Year USA awards” in the kids nutrition category. Hang-tag

Licenced Product

Shrink-Sleeve over PET

®

PRODUCT SAMPLE NOT FOR SALE

WED Shrink-Sleeve mechanical RE T B E L A A

• E

R

E A • D nd N A ble D ing Cost Savings & Food-Service L ON sh half EM fre nd re e a I helped convert ReaLemon flexible sleeves from nd d a NATURAL a na Te us o rk LEMON FLAVOR o m a ci e D rotogravure to flexography for a significant cost li L ty e lf l d a ia l h ec a f p savings. I also directed the beand extension to 1 GAL (3.78L) e o s R compete in a different market segment pictured bottom-right. ReaLemon’s “Arizona” Fighter Club Store Package

Glass

Cross-Packaging Line-Look

The Yoo-hoo brand which I managed is sold in dozens of different packages and markets. I made sure that the packaging supported the brand proposition, promo- tion, flavor communication, and color Gable-top across all markets and packaging styles. This design, which I helped to develop is still in market today. Tetra Pak flavor extension Innovation: Shrink over PET PANTONE® PANTONE® PANTONE® PANTONE® SPECIAL PANTONE® KEYLINE 109 C 375 C 485 C 732 C YH BROWN Reflex Blue C FOR DIE

Brain prints 35% Pantone 485c

FRONT LABEL Pantone play Reflex Blue the outer kicker Monster skin Burnt Rubber prints Pantone 375c Grill areas print 25% Pantone Summer PromoReflex Blue UNDER THE CAP GAME 8 9-000 Chrome details 11-71 print 12% Pantone Reflex Blue

Rubber midtones print 75% Special YH Brown Pantone 109c base background Back to School REAR LABEL Pantone 732c “shadow” EET Special YH Brown “splash” A SW ! S E L HAS E RC to U ct with the Simpsons E P je H . NO sub the • OF W AME on y of : ET ” G ipati cop ) to C S MER Partic d a nts t las R SUM nts. t) an side le a • si PL ® RUBBE side las T re ab s c AY THE YOO-HOO “BURNT U.S. re plies pt V vail cap M 19 N Open to le sup exce o a he e 90-00011-71 U 7 ECESSARWinY. Void where prohibited. (whi e ( als er t ibl • S 1 ® CE lop r d ig TA ® FO compl GAME PIE d enve 90 o k un el er V N R ete Official Rules. FOR A FREE tampe 4-64 loo y be prop e ® G D ssed, s 222 y, ma h he • sp M ® complete, o elf–addre IL 6 To pla u wit , t a A fficial rules s end a s outah, 5/03. , yo E irth G E CH Game Pie 6490, Masc 11/1 INNER ELOP of b ne o T2 I ce Request, P.O. Box 1 eived b y ys W ENV ate elepho S • -P ® S www st be rec p s a ED e, d e t BR e co .drinkyoo-hoo.com. Requests mu your ca PADD am ytim to: , R d ote of sp ottles. If l in A your n ), da end laim Promo u ™ S r ecially marked 15.5 oz. Yoo-hoo® b e, mai ith oxes s s e C • nt pe to laim p riz inted w .O. b laim Priz ze Mi ed win the prize indicat d under that cap. To c ard pr (no P ze c RS all pri d. C Ra ™ pos e 5" postc dress d pri to:B nd ol ha ni ce tage via certif cap a nd a 3"x your ad d 2n send ds a ouseh p Bi r n ied mail, WINNER ears old, t an ms n en er h P ma ® ke ame of yo ur pa are under 18 y rand, 1s ze clai otio s p lu n n rent or guardian if you s: For G 0th p ri Prom claim s S umber, and prin ing as follow ough 1 cords. prize F kat Pr t the p rize you are claim or 3rd thr your re (10) RE eb ize Claim, P.O. Bo 62224-6488. F cap for it ten E oa P.O x 16488, Mascoutah, IL py of the ope. Lim Yo rd . Box 16489, Ma . Make a ph otoco id envel o-h ® cl scoutah, IL 62224-6489 stage pa o aims must be e claim per po y. o received by 12/31/03. One priz r Compan Ford, M ord Moto ustang and Mach I are registered trademarks of F

BOCHANIS ROGAN ZOOM LLC

PROJECT CLIENT Yoo-hoo “Burnt Rubber Summer” Packaging Snapple Beverage Group FILE DATE FILE SCALE PRINT SCALE YH_brspromo_choco/01.eps 01/06/03 100% 100% DESCRIPTION PRODUCED BY Two-part neck label mechanical David Worrell

NOTES Burnt Rubber Summer Chocolate

West Coast Chopper Promo

$1.00 Off Promo

Juice Guys Wanted Promo

Integrated On-Pack Promotions

I developed all seasonal packaging to com- municate the seasonal promotion without disturbing the every-day brand look. Other packaging I worked on as creative manager at Cadbury Schweppes Americas Beverages.