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BARRY WERNER SANEL, CPP 1423 Peekskill Hollow Road, Carmel, NY 10512 845.228.5556 [email protected]

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BARRY WERNER SANEL, CPP 1423 Peekskill Hollow Road, Carmel, NY 10512 845.228.5556 Barrysanel@Verizon.Net BARRY WERNER SANEL, CPP 1423 Peekskill Hollow Road, Carmel, NY 10512 845.228.5556 [email protected] Profile A senior creative design manager and certified packaging professional, leading cross-functional teams to achieve world-class consumer packaging Summary • Passion and energy for creating winning packaging and printing excellence • Sourcing and management of design agencies, projects, timing and budgets • Professional collaboration to bridge internal and external teams • Manage people and multiple projects with tight deadlines Professional Experience Barry Sanel Packaging Advisors 2007-Present Independent Packaging Consultant Clients Include: • Avon Cosmetics – manager packaging strategic sourcing • BRZoom Design – direct press approvals for Pabst/Schlitz • Hughes Design Group – direct press approvals for Melitta Coffee • Workshop Branding – Packaging design strategy, process and technical advisor • IDENTCO International – Innovation and Creative Advisor • Greenerpackage.com – Sustainability Judge / Expert Network 2000-2007 Cadbury Schweppes Americas Beverages, Rye Brook, NY Packaging & Graphics Creative Services Manager, Marketing Resources Responsible for North American Premium food and beverage visual packaging design and innovation development for the following brands: Mott’s Sauce & Juice, Orange Crush, IBC Root Beer, Nantucket Nectars, Mistic Iced Tea, ReaLemon, Orangina, Stewart's Root Beer, Welch’s Canada and Yoo-hoo. • Lead the creation and execution of creative packaging projects working with Senior Leadership, Marketing, Procurement, Legal, S&T and Operational teams. • Responsible for all primary, secondary and tertiary packaging • Sourced and briefed internal staff and external design agencies • Develop packaging within the brand identity/creative brief, while maintaining guidelines for engineering, regulatory, legal, copywriting and reproduction • Responsible for maintaining digital asset management tools and delivery of images and comps to various sales, promotion, marketing teams as needed • Manage P&L’s; set and maintain budgets. • Improve process, standards, timing and lower costs as needed • Responsible for start-up press runs and overall quality of printed materials 1993-2000 CCL Label, Shelton, CT Graphic Arts/Information Systems Manager Prepress Systems Manager; Clients included Avon, Beiersdorf, Bristol Meyers Squibb, Clairol, First Brands, Johnson & Johnson, Proctor & Gamble, Unilever and Warner Lambert • Responsible for prepress, plate making and IT departments. • Hired and managed direct reports • Designed efficient workflow process • Recommended, purchased, installed and maintained all computer hardware and software on a Macintosh/Windows NT network • Applied pharmaceutical controls as needed BARRY WERNER SANEL, CPP 1423 Peekskill Hollow Road, Carmel, NY 10512 845.228.5556 [email protected] 1991-1993 W.E. Bassett Company, Shelton, CT Art Director (Trim Nail Products) 1991-1993 Yale University, New Haven, CT Computer Training and Support 1986-1991 Bovie Screen Printing Company, Bow, NH Sales Representative 1985-1986 Concord Litho Company, Concord, NH Quality Assurance Inspector Education Keene State College, Keene, NH 1985 Bachelor of Science, Computer Science/Graphic Arts 1983 Associate of Arts, General Studies Volunteer Experience Three-term Fire Commissioner, Kent, NY Fire District #1 EMS Lieutenant Emergency Medical Technician Interior Firefighter 2002-08 NY Hudson Valley Blood Center blood drive captain Skills & Abilities • Experience with direct reports • Capable of developing a design strategy and writing creative briefs • Familiar with reproduction techniques used in all print processes; 4- color/spot/expanded gamut (6-color) reproduction • Expert level of knowledge of reproduction capabilities and limitations of the following print processes: Offset lithography, flexographic, letterpress, rotogravure, rotary and flat-bed screen printing, dry offset, hot stamp, electronic printing • Post design mechanical creation and transmittal to prepress service provider or printer • Experience developing packaging for food and beverage: ACL glass, aluminum can and bottle, PET, pressure-sensitive & cut-and-stack labels, paperboard, shrink sleeve, closure, bag, foil, Tetra Pak, direct and preprint corrugate • Experience with Spectrophotometry and advanced color management techniques • Creation of secondary sales collateral and attend focus group meetings • Experience with creative production and business software Adobe Creative Suite through CS4, Microsoft Office Suite, Lotus Notes, Filemaker Pro • Experience setting up and maintaining Digital Asset Management software Header prints PMS 123C KO copy to white Formulated with BioSeed Complex and pure Back upper elements banana and coconut milk extracts, this nourish- with Silkscreen White. ing body lotion moisturizes skin, leaves it See White Layer pamperedANEW and ULTIMATE enriched. HAND & NAIL CREAM CARTON (18465) JA/TT for indication TO USE: Smooth generously all over body whenever needed. À base du complexe Biosource et d’extraits purs de banane et de lait de coco, cette lotion 7.156 Images print pour le corps nourrissante hydrate la peau Four color separation: afin de lui procurer une sensation caressante CMY, Pantone 7546C et voluptueuse. EMPLOI : Étaler généreusement sur tout le corps au besoin. 5 7/ 13/ 7/ 3 /8 Back label 1 8 1 32 1 8 1 /8 INGREDIENTS/INGRÉDIENTS: WATER/EAU, ETHYLHEXYL PALMITATE, text prints 'body' prints 35% of CETEARYL ALCOHOL, PETROLATUM, PRUNUS ARMENIACA (APRICOT) KERNEL OIL, ISOPROPYL PALMITATE, ORYZA SATIVA (RICE) STARCH, Pantone® PMS 123C PARFUM/FRAGRANCE, MUSA SAPIENTUM (BANANA) FRUIT EXTRACT, 7546C COCOS NUCIFERA (COCONUT) OIL, COCOS NUCIFERA (COCONUT) EX- Background prints TRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, MELIA 70% Tint AZADIRACHTA SEED EXTRACT, VITIS VINIFERA (GRAPE) SEED EX- PMS 123C body TRACT, GLYCERYL STEARATE, TRIETHANOLAMINE, PEG-40 HYDROGE- NATED CASTOR OIL, SODIUM CETEARYL SULFATE, CARBOMER, DI- nourishing METHICONE, TRIMETHYLSILOXYSILICATE, TOCOPHEROL, PHENOXY- ETHANOL, METHYLPARABEN, PROPYLPARABEN, DISODIUM EDTA, banana & coconut milk YELLOW 5, ORANGE 4, EXT. VIOLET 2. body lotion To order, see your Avon Independent Sales Representative or call: lotion pour le corps Pour commander, consultez votre représentante Type prints banane et lait de coco indépendante Avon ou composez: Pantone® 7546C U.S.A./É.-U.: 1-800-FOR-AVON CANADA: 1-800-265-AVON nourrissants FPO U.S.A./É.-U.: www.avon.com CANADA: www.avon.ca MADE IN THE USA/FAIT AUX É.-U. Anew Ultimate Transforming Hand and Nail Cream Background clear label AVON PRODUCTS, INC., NEW YORK, N.Y. 10020 ACTIVE INGREDIENTS/ TO USE: Use twice daily in a.m. is infused with exclusive Gold Mesh Technology, INGRÉDIENTS ACTIFS : and p.m. or as needed. Massage AVON CANADA INC., MONTRÉAL H9R 4R3 plus gold, copper and magnesium. This luxurious, OCTINOXATE 7.5%, OXYBENZONE over cleansed, dry hands and 250 ml 8.4 fl. oz. © 2007 AVON multi-performance cream transforms the look and 4.0%, AVOBENZONE 2.0%. nails. Apply before sun exposure. feel of hands and nails. Drenches hands and nails Children under 6 months of age: OTHER INGREDIENTS/ in moisture as it reverses the signs of aging for ask a doctor. : remarkably younger-looking skin. AUTRES INGRÉDIENTS WATER/EAU, WARNING: For external use only. CYCLOPENTASILOXANE, GLYCERIN, Avoid contact with eyes. If product 100% of women tested showed In just 1 week: PENTAERYTHRITYL TETRAETHYLHE- gets into eyes, rinse thoroughly with better hand texture and clarity. 97% showed an XANOATE, STEARETH-2, BEHENYL water. Discontinue use if irritation improvement in overall hand appearance. ALCOHOL, PEG-40 STEARATE, or rash appears. If irritation or rash Within 4 weeks, see the ultimate MYRISTYL MYRISTATE, AMMONIUM persists, consult a doctor. Keep out of reach of children. As with any skin SSI transformation: 97% showed a reduction GLYCOLATE, GLYCOLIC ACID, care regimen, Avon recommends the in the appearance of hand fine wrinkling. Women LAURYL LACTATE, PHYTOL, also saw an improvement in nail and cuticle daily use of sunscreen to prevent SACCHAROMYCES/GOLD FERMENT, further sun damage. condition : ridges, peeling, splitting, dryness, SACCHAROMYCES/COPPER : strength. Protects hands from sun damage with EMPLOI Utiliser deux fois par jour, FERMENT, SACCHAROMYCES/ matin et soir, ou au besoin. SPF 15 broad spectrum sunscreen and helps MAGNESIUM FERMENT, Masser sur les mains et les ongles Wrap Label: C10140200 reduce the appearance of new dark spots. Hands BUPLEURUM FALCATUM EXTRACT, propres et secs. Appliquer avant look younger every day. PRUNUS AMYGDALUS DULCIS toute exposition au soleil. Consulter UPC Code: 0 94000 15789 5 DERMATOLOGIST-TESTED. (SWEET ALMOND) SEED EXTRACT, un médecin avant d’utiliser sur les enfants de moins de 6 mois. ANEW. ADVANCED TECHNOLOGY. SACCHAROMYCES CEREVISIAE : TESTED. PROVEN. EXTRACT, HYDROLYZED WHEAT AVERTISSEMENT Pour usage ULTIMATE externe seulement. Éviter tout AGE INTERVENTION. PROTEIN, CAFFEINE, XYMENYNIC TRANSFORMING contact avec les yeux. En cas de 1/12/09 - Die Strike replaced by Barry Sanel La crème transformation pour les ongles et les ACID, PEARL POWDER, HAND AND NAIL contact avec les yeux, rincer mains Anew Ultimate est infusée de la technologie HELIANTHUS ANNUUS (SUNFLOWER) parfaitement à l’eau. Cesser d’utiliser exclusive Gold Mesh, en plus d’or, de cuivre et SEED EXTRACT, SQUALENE, C R E A M S P F 15 en cas d’irritation ou d’éruption de magnésium. Cette crème onctueuse aux BUTYROSPERMUM
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