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Home , Al Khan, Emirate of Sharjah

2013/2014 Report

Chairperson’s message 4 2.7 Heart of 66 CEO’s message 7 2.7.1 Souq Al Shanasiyah 70 2013 Year in review 8 2.8 Al Bait Hotel 72 2014 Year in review 12 2.9 The Flag Island 76 2.10 Al Jabal Resort, 80 1.0 HIGHLIGHTS The Chedi Khorfakkan 1.1 Awards and recognition 18 2.11 Eco-tourism Project 84 1.2 Creating diverse 20 2.11.1 Al Qurm Picnic Park 88 experiences in Sharjah 2.11.2 Al Hafiya Picnic Park 90 1.3 A tourism and investment 22 destination 2.12 Khorfakkan Corniche 94 Development 1.4 Improving the efficiency 26 of our human resources 2.12.1 Southern Marina 98 1.5 A full development cycle 28 2.12.2 Central Plaza and 100 Sports Beach 1.6 Financial results 30 2.13 Archaeological 102 1.7 Shurooq initiatives 32 and Eco-tourism Project 1.8 Shurooq communications 34 2.13.1 Visitors Centre 106 1.9 Destination initiatives 36 2.14 Al Noor Island 108

2.15 Sir Bu Nuair Island 112 2.0 PROJECT MILESTONES 2.16 Village Resort 118 2.1 Al Qasba 40 2.17 Al Hisn 122 2.2 Maraya Art Centre 46 Shopping Centre 2.3 Al Majaz Waterfront 50 2.18 Al Badayer Desert Camp 126 2.4 Maraya Art Park 56 2.19 Al Layyah Marina 130 2.5 ElManza Moroccan Restaurant 58 3.0 LOOKING TO 2015 2.6 Al Montazah - Amusement 62 3.1 2015 Plans 134 and Water Park 3.2 Partners 137

SHUROOQ ANNUAL REPORT 2013 | 2014 3

MESSAGE FROM OUR CHAIRPERSON

“We look excitedly forward to Sharjah’s future”

The creation of the Sharjah This edition of the Annual Report Investment and Development captures the progress we have Authority (Shurooq) is the made in 2013 and 2014, highlights manifestation of the long-term the milestones achieved and strategic vision His Highness articulates the strategies we will Sheikh Dr. Sultan bin Mohammed implement to take Sharjah to Al Qasimi, Member of the greater heights over the upcoming Supreme Council and Ruler of years. With the grace of Allah the Sharjah, has for the . Almighty, the continued support As an organisation, we are and guidance of His Highness continually inspired by His Sheikh Dr. Sultan bin Mohammed Highness’ steadfast commitment Al Qasimi and your support, we are to enhancing the quality of life confident that we can build on our of Sharjah’s citizens, investors, momentum and strive to create a residents and visitors. brighter future for Sharjah. We have made great strides as an organisation in the past two years to fulfil our dual mandate of developing world-class tourism destinations, programs and Bodour bint Sultan Al Qasimi infrastructure and promoting Chairperson Sharjah’s investment and Sharjah Investment and business environment. Development Authority (Shurooq)

4 SHUROOQ ANNUAL REPORT 2013 | 2014

MESSAGE FROM OUR CEO

• Sir Bu Nuair Island • Dibba Al Hisn Shopping Centre • Al Noor Island • Al Montazah - “…evolving to meet DESTINATIONS Amusement and Water Park new challenges and to capitalise on

• Al Bait Hotel available opportunities” • Al Jabal Resort, The Chedi Khorfakkan • Al Layyah Marina PUBLIC SPACES The past few years have been of advancing Sharjah as a shining ADDRESSING THE a transformative period for example of a contemporary STRATEGIC NEEDS OF Shurooq. We have evolved from Arab where the richness SHARJAH managing a single destination of our cultural heritage blends into an organisation that operates seamlessly with the technologies multiple tourism destinations and advancements of today is too • Al Fisht Beachfront across the . big of a mantle to be shouldered • Khorfakkan Corniche Development Our focus has expanded to take by a single individual or even a a greater role in the promotion single organisation. It requires HOSPITALITY of Sharjah as a compelling the collaboration, partnership investment destination to and dedication of all of us. We are global investors, corporations very proud to have a role in this • Al Badayer Desert Camp and entrepreneurs from Beijing endeavour and look forward to • Mleiha Archaeological to Washington, DC. In a relatively achieving greater things in 2015 and Eco-tourism short period of time, we and beyond. Project have tackled new challenges • Kalba Eco-tourism ECO-TOURISM Project of identifying and realising opportunities within new economic sectors. Marwan bin Jassim Al Sarkal Everything we have achieved Chief Executive Officer to date is an outcome of our Sharjah Investment and collective efforts. The ambition Development Authority (Shurooq)

6 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 7 2013 YEAR IN REVIEW

City Sightseeing Sharjah and Maraya Art Park opening Sharjah-Asia Business Sharjah-German Shurooq and MOU signing with the Turkish Sharjah Transport sign MOU Roundtable Business Roundtable Transport sign MOU Investment Authority

January Reviewed design proposals from PARTICIPATION IN ITB-BERLIN, Announcement of Sir Bu Nuair Island Attendance of the German-Emirati August October PARTICIPATION IN THE WORLD AUS Department of Architecture GERMANY as an integrated tourism project Joint Council for Industry and TRAVEL MARKET (WTM), LONDON Organisation of a media familiarisation Organisation of activities at Al Qasba Participation in a visit to CNN students for development of new Commerce at SCCI trip to Sharjah’s east coast Inauguration of Maraya Art Park headquarters and National MOU signing with the National U.S.A. public spaces MOU signing with the Department in celebration of Eid Al Fitr of Islamic Affairs July Geographic in Washington, DC, Arab Chamber of Commerce Announcement of plans to develop the COMMENCEMENT OF THE AL QASBA Production of Sharjah’s first Organisation of ‘Waves of Fun’ event along with a Sharjah delegation cruise ship tourism sector FOOD FESTIVAL PechaKucha event for exchanging Announcement of Al Montazah - Exploration of opportunities at Al Majaz Waterfront comprised of representatives of both Participation in the Investment Amusement and Water Park project to collaborate with the Opportunities in East Poland seminar Exploration of new avenues of creative ideas April Participation in the German-Arab government and private entities Municipality held at SCCI cooperation with SEDD Marwan bin Jassim Al Sarkal, Shurooq Celebration of an important milestone Council for Medicine Conference, Attendance of the C3 Summit for Participation in the Hannover Messe Commencement of City Sightseeing CEO, shared insights and promoted in environmental conservation at Berlin business between the U.S.A. and December Participation in the Vibrant Gujarat Exhibition with the Ministry of Foreign Sharjah evening bus tours to meet transparency at the International the Kalba Eco-tourism Project as an Middle East, New York City Trade Exhibition Affairs demand September Organisation of the first Sharjah- Government Communication Forum endangered Damani gazelle birthed Meeting with UN Secretary General, Roundtable, held at World Operation commencement of City Participation in the World Chambers its first female offspring Donation of AED 50,000 in ticket Organisation of the U.S.A. Roadshow, Reception of the Chilean Ambassador New York City Trade Centre Sightseeing Sharjah tour buses Congress, Qatar sales to benefit refugee children which included the participation of 20 Participation in Social Day at the governmental and private entities Meeting with the Minister of Economy Discussions with the Argentine Organisation of a tour of Sharjah’s ATTENDANCE OF THE ANNUAL American Business Council of Syria Promotion of tourism investment in east coast for a high-level German from Sharjah Sharjah through participation in ITB- and discussion of opportunities for Ambassador on opening avenues INVESTMENT MEETING (AIM) WITH Organisation of an Iftar banquet to delegation to highlight tourism Organisation of Sharjah-Asia Asia, Singapore collaboration of investment cooperation THE MINISTRY OF FOREIGN AFFAIRS thank journalists for their continued Commencement of tours attractions Business Roundtable of Sharjah MOU signing with DohaLand February MOU signing with Invest Hong Kong positive coverage Participation in the U.A.E. Global Hospitality March PARTICIPATION IN THE ARABIAN MOU signing with Emirates Transport Investment Forum MOU signing with the Turkish at SCCI Organisation of Eiman Oasis lectures, TRAVEL MARKET (ATM) IN U.A.E. Participation in the “Made in Investment Authority to foster Meeting with the Spanish official attracting a large turnout to Sharjah Participation in the China International Reception of Russian delegation visit May the U.A.E.” event at the Expo bilateral trade delegation June Fair for Investment and Trade to Sharjah Participation in the Arabia Expo 2013, Centre Sharjah Participation in WAIPA World Organisation of the France Roadshow Announcement of the Mleiha Organisation of Suhoor for members November Russia Visit to Amlak Holding in Doha, Qatar Participation in the SME Congress Investment Conference, Geneva Archaeological and Eco-tourism of the German-Emirati Joint Council Construction commencement of the Project for Industry and Commerce Participation in the MENA Economic & Expo in Meetings with private and public heritage 5-star Al Bait Hotel in Heart Forum in Marseille, France NATIONAL DAY CELEBRATIONS Swiss officials of Sharjah Participation in the World Islamic Economic Forum

MOU signing with Invest Commencement of City Meeting UN General Shurooq at the U.S.A. Sharjah raises flags in Dibba al Hisn, Al and Kalba on National Day Hong Kong Sightseeing Sharjah Secretary, Ban Ki-moon Roadshow C3 Summit

8 SHUROOQ ANNUAL REPORT 2013 | 2014 9 SHUROOQ ANNUAL REPORT 2013 | 2014 10 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 11 2014 YEAR IN REVIEW

MOU Signing with U.S.A. Shurooq explores business Shurooq holds Sharjah- Shurooq holds strategic Chinese delegation visits Celebrating National Day at Chamber of Commerce opportunities with India China Business Roundtable meetings in Germany Sharjah The Flag Island

January Attendance of the Resort April Organisation of the Sharjah- Organisation of the K.S.A. Roadshow July ATTENDANCE OF CITYSCAPE DUBAI Organisation of the Sharjah-Japan Development & Hospitality Forum Netherlands Business Roundtable and seminar with the Riyadh Chamber Business Roundtable Reception of Chinese delegation ATTENDANCE OF THE ANNUAL Organisation of the Shurooq Organisation of the U.S.A. Roadshow visit to Sharjah Organisation of the Sharjah-China INVESTMENT MEETING (AIM) Reception of the French-Arab Participation in a seminar with Ramadan Business Suhoor with the Ministry of Economy Reception of the Dalishi Investment Business Roundtable WITH THE MINISTRY OF ECONOMY Chamber of Commerce delegation Franco-Arab Chamber, Paris Group delegation Attendance of the FDI Award Participation in 1-on-1 meetings with Reception of the Japanese delegation visit to the U.A.E. Presentation March Participation in a seminar with CII/FICC/ASSO/CHAM in India (Delhi, visit to Sharjah Attendance of the Hong Kong-Middle PARTICIPATION IN THE WORLD East Chamber of Businessmen May MEDEPP, Paris Ahmadabad and Mumbai) Attendance of the World Future Energy Organisation of the Sharjah-German Reception of the Business TRAVEL MARKET (WTM), LONDON Delegation Summit, Abu Dhabi Business Roundtable, Hamburg Participation in the 15th Annual Gulf August delegation from China Hunan PARTICIPATION IN THE ARABIAN Organisation of the Sharjah-U.S.A. Organisation of the China TRAVEL MARKET (ATM) IN U.A.E. Exhibition Commercial Department COMMENCEMENT OF THE SHARJAH PARTICIPATION IN ITB-BERLIN, Organisation of activities at Al Qasba Business Roundtable Roadshow, Beijing WORLD MUSIC FESTIVAL June in celebration of Eid Al Fitr October GERMANY Organisation of the U.S.A. Roadshow Participation in the MECC Attendance of the Chinese with the Ministry of Economy in New Participation in the Partnership Summit Organisation of the Sharjah-German Reception of the Liaoning Province Organisation of a visit to the Korean Participation in the World Investment Conference, Turkey Enterprises Outbound Investment York City, Los Angeles, Houston and Bangalore with the Ministry Business Roundtable, Berlin delegation visiting the U.A.E. from Business Consulate in Dubai Forum, Switzerland Conferences Washington, DC Participation in the Invest in of Economy China Organisation of the Sharjah-British Reception of the Commercial Office of Participation in the Germany-U.A.E. event Attendance of seminars with Organisation of the Turkey Roadshow, Participation in the Arab Health Business Roundtable Organisation of the Russia/Kazan Taiwan delegation visit to Sharjah Strategic Partnership Conference members of the U.S.A. Chamber of Istanbul Reception of CBL International Exhibition Roadshow with the Ministry of Commerce and the U.S.A.-U.A.E. Reception of the U.S.A. Congressional Participation in Global Trade student delegation visit Participation in the GCC-Germany Participation in the World Association Economy February Business Council delegation visit to Sharjah Development Week Business and Investment Forum of Investment Promotion Agencies Reception of the Beijing Municipality Attendance of the ASEAN-Gulf Organisation of a German-Emirati Joint Organisation of the China (WAIPA), Istanbul September Organisation of Sharjah-Spanish delegation visit MOU Signing with the U.S.A. Cooperation Council (GCC) workshop Council for Industry and Commerce Chamber of Commerce Roadshow, Tianjin Business Roundtable in Sharjah Organisation of the Kuwait Roadshow Reception of the Invest Hong Kong Reception of University of Maryland familiarisation trip to Sharjah’s Participation in the Second Trade and MOU signing and Ex-IM Bank’s delegation visit to Shurooq November student delegation visit east coast COMMENCEMENT OF THE AL QASBA Participation in the Paris Conference Investment Meeting with the Ministry FOOD FESTIVAL Annual Conference in Washington, DC of Economy in Erbil, Kurdistan-Iraq Participation in the CEO Club Meeting December Participation in the K.S.A. Roadshow Participation in seminars with the Meeting with representatives of the Participation in the 16th meeting of Attendance of a seminar with the Sheikh Zayed Campus of Advanced and B2B Meetings Kuwaiti Chamber and B2B Meetings Participation in the FDI event in Organisation of the Germany-Sharjah Participation in the U.A.E. Trade the Private Sector of GCC National U.S.A. Arab Chamber Children’s Medicine Philadelphia Business Roundtable, Germany delegation visit to India Participation in the Russia-GCC Forum Organisation of Multaqa Al Sharjah Participation in the Inter Business Participation in the China NATIONAL DAY CELEBRATIONS Councils, Dubai International Fair for Trade Meeting with the Dutch Creative Investment & Trade Exhibition, China Industries Mission Organisation of the exploratory visit to the Fujaian Province in China Attendance of the Brokers Real Estate Participation in the Sharjah Summit International Book Fair Organisation of the Mexico City Roadshow with Ministry of Attendance of Global Real Foreign Affairs Estate Dubai

Al Montazah - Amusement Shurooq present Sharjah Shurooq receives U.S.A. Shurooq organises and Water Park inaugurated at the Franco-Arab Chamber Congress Sharjah-British Business Roundtable

12 SHUROOQ ANNUAL REPORT 2013 | 2014 13 SHUROOQ ANNUAL REPORT 2013 | 2014 14 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 15 Highlights 1.0of 2013-2014

16 SHUROOQ ANNUAL REPORT 17 SHUROOQ ANNUAL REPORT 1.1 AWARDS AND RECOGNITION Shurooq Awards: Shurooq Management Awards:

Continuing on a 2014 2013 FDI Agency of Tourism the Year, MENA Personality successful path of the Year LOOKING TO 2015 LOOKING TO 2015 Emerging Awarded to Sheikha Bodour Market Awards bint Sultan Al Qasimi, Chairperson of Shurooq

Sharjah Tourism Excellence Awards 2013 FDI Agency of PROJECT MILESTONES PROJECT MILESTONES Although we do not work for the Year, MENA awards, we do strive to be our best Project Awards: and it is always appreciated when HIGHLIGHTS HIGHLIGHTS we are recognised by our peers and European Global Banking 2013 Interior Design industry experts for succeeding in and Finance Awards of the Year that endeavour. The recognition Shurooq wins Arab Organization Social we receive not only helps to boost 2014 Responsibility Award the morale of the Authority and Social Responsibility Awarded to El Manza at confidence of our employees, it Award Al Majaz Waterfront also helps to reassure us that the decisions we are making are the Commercial Interior Design Awards right ones and that the internal 3rd Arab Organization Awards compass we use to guide us in our tasks remains true. 2014 2014 Winner for Hotel Above all, our goal is to make Shurooq named FDI Agency 1st Place, Best Interiors Sharjah a better place to live and National of the Year Operetta visit. In doing so, we know that it

will rise to become a beacon for Awarded to Al Khan Village Resort the region and a destination sought Sharjah National Day out by tourists from around the Celebrations Committee World Interior News Awards world. These awards act as great encouragement and reinforce our confidence that our projects will Awarding organisations: continue to enhance Sharjah as a Al Khan Village Resort named 2014 world-class tourism destination. Winner for Hotel Interiors

®

1818 SHUROOQSHUROOQ ANNUALANNUAL REPORTREPORT 2013 | |2014 2014 SHUROOQSHUROOQ ANNUAL ANNUAL REPORT REPORT 2013 2013 | |2014 2014 19 HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 20 Building stable on growth four strong pillars 1.2 to not only preserve the natural to notonlypreserve thenatural Camp. We have takenmanysteps Project andAlBadayer Desert Archaeological andEco-tourism Project, followed by theMleiha most notablytheKalba Eco-tourism a numberofeco-tourismprojects, in Sharjah. Therefore, we launched one ofthekeyareas ofopportunity Shurooq identifiedeco-tourismas and reflect itsheritageandculture. economy, preserve theenvironment thelocal destinations thatsupport to itsimperative ofofferingnew overall strategic direction and philosophy isalignedtoSharjah’s destination. Ourdevelopment Sharjah’s position asaleading identify segmentsthatcanenhance and regional tourismlandscapeto closely analysedthedomestic of theEmirate ofSharjah,we and expandthetourismofferings In fulfillingourmandatetodevelop SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ

CREATING DIVERSE EXPERIENCES IN SHARJAH IN EXPERIENCES CREATING DIVERSE 2013 | 2014 rich traditions. Emirate’s deep-rooted culture and a fresh newwaytoexperiencethe dimension toSharjah’s offeringswith Al BaitHotelwillprovide yet another of 5-staraccommodations.Finally, island lifefrom theluxuriouscomfort toexperience visitors anopportunity Coast, SirBuNuairIslandoffersits setting. Located 65kmoffthe West embodies alavishstayinanintimate market ontheeastcoastand Khorfakkan anchorstheluxury Al JabalResort, The Chedi a trulyuniqueluxuryexperience. beauty ofSharjahandoffervisitors destinations thatshowcase the been eagertodevelop unique hospitality brands, we have also Through ourrelations withleading generations toenjoy. they are maintainedforfuture archaeological sitesandensure environment buttorestore historic

DESTINATIONS HOSPITALITY INTEGRATED SUPERIOR SUPERIOR Sir BuNuairIsland Development and Corniche the Khorfakkan on projects like us tocapitalise approach allows A holistic comfort theyoffer comfort hospitality and the qualityof on importance placing great by our resorts We complement SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ ENVIRONMENTAL ENVIRONMENTAL TOURISM SPACES PUBLIC 2013 destinations of ourlargest that gointosome consideration same level of spaces withthe We create public and fauna on thelocalflora positive effects that alsohave destinations pride inproviding We takegreat | 2014 21 HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 22 Securing Sharjah’s position as aglobalinvestment and tourism destination 1.3 U.S.A. ChamberofCommerce Turkish investment AuthorityISPAT Emirates Transport ofIslamicAffairs The Department Doha LandHospitality Invest HongKong of Commerce National U.S.A.Arab Chamber MOU Signings: at homeandabroad. many othermajorevents both Shurooq organised andhosted years tocome.Inadditionthis, trade andinvestment relations for and laidthegroundwork forbilateral with theirAmericancounterparts government andthemediatogether Sharjah’s leaders in business, City. This event continuedtobring to Washington, DC,andNew York and Houstontothetourinaddition in 2013andaddedLos Angeles U.S.A. Roadshow, whichwasstarted Shurooq continuedevents likethe investment destination.Lastyear, promoting Sharjahasapremier travelled its partners theglobe In 2013and2014,Shurooq and SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ

A TOURISM AND INVESTMENT DESTINATION INVESTMENT A TOURISM AND 2013 | 2014

Sharjah-U.S.A. Business Roundtable Sharjah-Japan Business Roundtable Sharjah-Spanish BusinessRoundtable Sharjah-Netherlands BusinessRoundtable Sharjah-China BusinessRoundtable Sharjah-British BusinessRoundtable Sharjah-India BusinessRoundtable Sharjah-Asia BusinessRoundtable Sharjah-German BusinessRoundtable Organised Roundtables: Seminars, France Paris Conference and Conference, Turkey WAIPA World Investment China Roadshow, China World ChambersCongress, Qatar India Exhibition, Vibrant Gujarat Trade ITB, Germany Arabia Russia Expo, Conference, Switzerland WAIPA World Investment World Travel Market,U.K. U.S.A. Roadshow, U.S.A. Major Events:

23 Promoting Sharjah across Sharjah Promoting the globe 7 MOUs Transport MOUSigning City SightseeingSharjahand Sharjah 9 Roundtables 145 Events

SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 MEXICO U.S.A. MOU Signing Shurooq andEmirates Transport

ENGLAND SPAIN FRANCE GERMANY SWITZERLAND SOUTH AFRICA SAUDI ARABIA SAUDI

TURKEY MOU Signing ISPAT Turkish Investment Authority IRAQ QATAR UAE RUSSIA INDIA Invest Hong Kong MOUSigning SINGAPORE SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ CHINA CHINA MALAYSIA 2013 | 2014 24 1.4 IMPROVING THE EFFICIENCY OF OUR HUMAN RESOURCES Unifying efforts to provide the best LOOKING TO 2015 LOOKING TO 2015 131 +49 +46 PROJECT MILESTONES PROJECT MILESTONES As the number of our projects To keep pace with our growing and investment opportunities portfolio and increasing tourism increase, we continue to optimise and investment demands, HIGHLIGHTS HIGHLIGHTS our organisation and strategically Shurooq has expanded Employees Employees Employees develop human capital to keep its activities to provide in 2012 in 2013 in 2014 up with new demands. With a comprehensive services to keen eye toward developing the visitors, tourists and investors. next generation of young Emirati We take careful consideration leaders and fostering knowledge when selecting human resources exchange with various experts, to oversee our leisure and we launched a number of training tourism destinations because programs in 2013 through which we know that the employees we seek to improve the efficiency that work at these destinations of our human resources, providing are representatives of both them with more skills and the destination and those who knowledge so they may contribute helped to develop it. Having more actively to achieving our accommodating, dedicated vision. Between January and employees at our destinations 70 November of 2014, more than ensures visitors a pleasant 30 70 employees have taken part in experience that they will continue these training programs. to seek again and again.

U.A.E. nationals Expatriates

43rd U.A.E. National Day Celebration

25 SHUROOQ ANNUAL REPORT 2013 | 2014 26 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 26 SHUROOQ ANNUAL REPORT 2013 | 2014 27 1.5 A FULL DEVELOPMENT CYCLE Becoming a mature Our projects in development entity three stages LOOKING TO 2015 LOOKING TO 2015 PROJECT MILESTONES PROJECT MILESTONES As more projects become master-planned development, operational, Shurooq is given infrastructure and public space, better and more frequent as well as restoration and HIGHLIGHTS HIGHLIGHTS opportunities to demonstrate revitalisation projects. To this its ability to run successful end, Shurooq is well-positioned operations. Shurooq was first to coordinate with our sister founded to oversee the operations entities to focus on executing of one destination and now our these new icons. capabilities have expanded to UNDER In addition to projects that are IN OPERATION CONSTRUCTION oversee the full breadth of a project already operating and being built, from the initial planning phases we have a robust pipeline of through the developmental phase projects that are in the planning and finally to the operational phase. and conceptual stages. Through In addition to overseeing the this three-pronged method, operations of Al Qasba, Al Majaz Shurooq has a portfolio that spans Waterfront, Heart of Sharjah and the full breadth of the development Al Montazah - Amusement and cycle and we continue to be on Water Park, we are also managing the lookout for new projects to multiple projects under construction add to our portfolio that align with IN PLANNING that represent a variety of scale the vision of Sharjah being an and focus, such as hospitality, authentic, modern Arab city.

2828 SHUROOQSHUROOQ ANNUALANNUAL REPORTREPORT 2013 | |2014 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 29 1.6 FINANCIAL RESULTS Starting a positive trend In 2014, we surpassed our projected financial performance LOOKING TO 2015 LOOKING TO 2015 and achieved a budget surplus PROJECT MILESTONES PROJECT MILESTONES Shurooq reached a pivotal moment that we have transitioned from Increased New this year as we surpassed our a deficit to a surplus this past year projected financial performance is an encouraging sign that we have Leasing Tenants HIGHLIGHTS HIGHLIGHTS in 2014 and went from a deficit been working efficiently and we will Revenue Added in 2013 to a surplus in 2014. This continue this effort and strive is a very promising sign that we to generate returns. as an entity are going in the right The projects that have come online 11% 26 + direction. As more projects come this year help to reassure us that online, such as Al Majaz Waterfront, the investment we make in time Heart of Sharjah and Al Montazah and money today will translate - Amusement and Water Park, they Increased New to successful destinations enable us to see our plans come Merchandise Employees tomorrow. As more projects come to fruition and begin generating a online, they will provide increasing Income Recruited positive revenue stream. streams of revenue. The revenue In working toward improving generated from these destinations, 15x 46 + Sharjah as an emirate and supplemented by leasing attracting investment, we know commercial and retail space that not everything we do will and providing entertainment directly result in generating events, will ensure the viability revenue. However, this does not of Shurooq so that we can continue Increased mean that we cannot still work our main focus of attracting Advertising toward financial independence and investment in Sharjah and Revenue strive to generate returns. The fact creating world-class destinations. 70x

3030 SHUROOQSHUROOQ ANNUALANNUAL REPORTREPORT 2013 | |2014 2014 SHUROOQSHUROOQ ANNUAL ANNUAL REPORT REPORT 2013 2013 | |2014 2014 31 1.7 SHUROOQ INITIATIVES

Promoting Sharjah and the Increased Revenue (2013-14) LOOKING TO 2015 LOOKING TO 2015 76% PROJECT MILESTONES PROJECT MILESTONES Shurooq executed a number of initiatives in 2013 and 2014 aimed Outlets at heightening the visibility of ARABIAN GULF planned HIGHLIGHTS HIGHLIGHTS Sharjah as an international tourism destination and communicating the veneration we have for our 6 + emirate and country. Approaching the idea from several angles, we introduced a sightseeing Flag sites tour of the city, unveiled a Sharjah completed brand and erected five large flagpoles around the Emirate to fly our nation’s flag. 5 Sharjah City Sightseeing tours provided visitors a convenient way 1. The Flag Island, Sharjah to explore the city and generated 76% more revenue in 2014 than in 2. Flag Square, Khorfakkan 2013. The “ILoveSHJ” brand was 3. Flag Square, Al Dhaid unveiled in 2014 in Dubai at the Arabian Travel Market (ATM) and 4. Flag Square, Kalba in London at the London Show 5. Flag Square, Dibba exhibition. The completion of the Al Hisn Sharjah flagpole project saw five extraordinary flagpoles erected with the tallest being 123 metres high flying a flag 30 metres long

by 15 metres high. City Sightseeing Sharjah Tour

3232 SHUROOQSHUROOQ ANNUALANNUAL REPORTREPORT 2013 | |2014 2014 SHUROOQSHUROOQ ANNUAL ANNUAL REPORT REPORT 2013 2013 | |2014 2014 33 1.8 SHUROOQ COMMUNICATIONS Enhancing our presence in the Digitising our content media and online LOOKING TO 2015 LOOKING TO 2015 PROJECT MILESTONES PROJECT MILESTONES 2014 marked a giant leap forward Al Qasba, Al Majaz Waterfront, in our communications to our Heart of Sharjah and Al Montazah stakeholders and target audiences - Amusement and Water Park also HIGHLIGHTS HIGHLIGHTS throughout the U.A.E. and around helped us receive high visibility in the world. Shurooq launched an the press. updated corporate website that allows us to showcase our projects, Shurooq in the Media highlight viable sectors for investors and create a digital gateway New corporate website launched “Sharjah Update” launched through which potential investors Press and developers can learn about releases Shurooq, Sharjah and the many destinations we are working on. 170 In digitising our content, we also made a great effort to standardise all our presentations and digitise Interviews our portfolio, creating new items like an iBook that can be viewed on an iPad or various other hardware. 195 As always, we also made a massive effort to attract media attention. Ad Value Aided by our outstanding PR Corporate iBook created Library of presentations updated company, we were featured in major based on Newspaper newspapers and on major television and Magazine Clippings stations around the country. The success of destinations like $50m

3434 SHUROOQSHUROOQ ANNUALANNUAL REPORTREPORT 2013 | |2014 2014 SHUROOQSHUROOQ ANNUAL ANNUAL REPORT REPORT 2013 2013 | |2014 2014 35 HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 36 1.9 Our growing portfolio SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ DESTINATION INITIATIVES DESTINATION 2013 | 2014 SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 37 Project Milestones 2.0of 2013-2014

38 SHUROOQ ANNUAL REPORT Location of Al QasbawithinSharjahCity Sharjah Emirate withintheU.A.E. iconic destination iconic A growing 2.1 AL QASBA ARABIAN GULF enhance itsoverall comfort. many ofitspublicareas to destination alsorefurnished restaurants andcafés. The Moku Sweets andmanymore Holland MiniPancakes, Yoku new tenantsin2014,including Al Qasbawelcomed several projected revenue by about8%. million in2014andexceeded the revenue 12.88 increased toAED for families.AlQasba’s annual tourism destinationideallysuited gain recognition asaleisure and events have helpedSharjah first-rate facilitiesandexciting destinations inSharjah.AlQasba’s one ofthemostpopulartourist 2013 and2014,evolving into Al Qasbacontinuedtogrow in SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 IN OPERATION | 2014 41

HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 42 November in2014. 135,000 visitorsfrom Januaryto visitors alikeandsawmore than among Sharjahresidents and Al Qasbacontinuestobepopular Children’s FilmFestival. and theSharjahInternational events suchastheLatinoCircus Food Festival andaddedmore programs in2014likeAlQasba AlQasbacontinuedpopular 2.1 AL QASBA SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 8% + Revenue 2014 Projected 9.3% Growth AED 11.08 2013 vs.2014 Al QasbaRevenue m AED 12.88

IN OPERATION m beverage options beverage A variety of food and 2.1 AL QASBA SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 43 HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 44 Major events: 2.1 AL QASBA Sharjah World MusicFestival Sharjah LightFestival events Sharjah A host to major SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 National DayCelebration Al QasbaFood Festival IN OPERATION Sharjah World MusicFestival January Events by Shurooq in2014: New Year’s Celebration Al QasbaStreet Fiesta National DayCelebration December Flag DayCelebration November Eid AlAdhaCelebration Breast CancerAwareness Month October Bubble &BalloonFiesta Weekend September Eid AlFitrCelebration August Noor alacharitycampaign Ramadaniat AlQasba July Centre Maraya Art and performancesatthe openings,classes, Gallery May Celebration Eye oftheEmirates Anniversary April Park Opening Maraya Art Al QasbaFood Festival March Kids weekend events andactivities January Events by Shurooq in2013: 2.1 AL QASBA Russian Folklore Show March 2014 Festival Sharjah InternationalChildren’s Film October 2013 and2014 Sharjah LightFestival atAlQasba February 2013 and2014 Hour Earth March 2013 Events:External New Year’s Celebration National DayCelebration December Flag DayCelebration November Eid AlAdhaCelebration Breast CancerAwareness Month October and activities Kids weekend events September Eid AlFitrCelebration August Ramadaniat AlQasba July Latino Circus May Hour Earth Al QasbaFood Festival March SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 45 within AlQasba,SharjahCity Location Centre of Maraya Art Sharjah Emirate withintheU.A.E. artistic community artistic Sharjah’s Embracing 2.2 MARAYA ART CENTRE ARABIAN GULF constructive manner. movement inanobjective and criticism andpromote theart art generations totakeaninterest in onencouraging younger effort centre willalsofocusan The art andculture. excellence inarts cement Sharjah’s reputation of tourists andresidents and making themavailable toboth new workby emerging artists, Centre aimtoshowcaseArt exhibitions, Shurooq andMaraya lectures. Through organising art exhibitions, filmscreenings and and 2014,includinggallery an array ofevents in2013 on programs. The centre held worldthrough hands- artistic experience andlearnaboutthe tohave acreativean opportunity Centre givesMaraya Art visitors SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 IN OPERATION | 2014 47

HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 2.2 MARAYA ART CENTRE 2.2 MARAYA ART CENTRE

IN OPERATION Organising events of expression and exploration LOOKING TO 2015

PROJECT MILESTONES Through organising educational Events in 2013: Events in 2014: courses and workshops in 2013 January March and 2014, Maraya Art Centre was Feng Shui Workshop “The Hierarchy of Being” HIGHLIGHTS able to teach children and adults by Wafaa Bilal about a variety of mediums and February Children’s Workshop styles used in art, encourage the “Sea Shadow” Film Screening at Sharjah Ladies Club creative expression of Sharjah’s March May youth, teach the value of mastery Maraya Art Park Opening Workshop Guide to and excellence in creative work ADMAF’s grants and promote creative thinking and April U.A.E.-Japan Summer Camp problem solving. PechaKucha Nights June History of Photography Workshop PechaKucha Nights Islamopolitan exhibition May curated by Khalid Shafar Neon Edge Workshop and Giuseppe Moscatello June Zee Arts Workshop Animation Workshop Aflamnah Workshop August Paper Quilling Workshop October Kalimat Reading Sessions November “Raw Data” (1999-2013) by Mohammed Kazem “Raw Data” by Mohammed Kazem U.A.E.-Japan Summer Camp Animation Workshop (1999-2013)

4848 SHUROOQSHUROOQ ANNUALANNUAL REPORTREPORT 2013 | |2014 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 49 within SharjahCity Location of AlMajaz Waterfront Sharjah Emirate withintheU.A.E. A central publiclandmark 2.3 AL MAJAZ 2.3 ALWATERFRONT MAJAZ ARABIAN GULF Al Majaz Waterfront hosts. and scaleoftheevents the tothenumber is thanksinpart The attraction tothedestination about 20%increase insales. existing tenantsexperienced draw even more crowds, the these newtenantsare sure to waterfront destination. While another dimensionoffuntothe Amusements, whichwilladdyet famous burgers, andFun World uptheirdelicious,world- serving in years tocome:Elevation Burger, become attractions oftheirown two tenantsthatare sure to Al Majaz Waterfront alsoadded tourism destinations. one ofSharjah’s more popular 2013, thevenue isbecoming Continuing steadygrowth from 7.5million inrevenue.AED Sharjah in2014,earningabout to beamainattraction of Al Majaz Waterfront continued SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 IN OPERATION | 2014 51

HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 2.3 AL MAJAZ WATERFRONT 2.3 AL MAJAZ WATERFRONT

IN OPERATION LOOKING TO 2015

PROJECT MILESTONES Al Majaz Waterfront hosted a Increase number of popular events in 2014 that entertained adults in Tenants’ Sales HIGHLIGHTS and children, from its new in 2014 Superheroes Festival to the famous Sharjah Light Festival. 20% +

Growth 4% National Day Celebrations at Al Majaz Waterfront

Al Majaz Waterfront Revenue 2013 vs. 2014 7.2m AED

7.5m AED

Maraya Art Park Opening

52 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 53 2.3 AL MAJAZ WATERFRONT 2.3 AL MAJAZ WATERFRONT

IN OPERATION A venue for a diverse range of events LOOKING TO 2015

Events in 2013: Events in 2014: January January Major events: The Earth Harp Show Superheroes Festival

PROJECT MILESTONES 10th Anniversary February Al Amal KG Sport Day Sharjah Light Festival February Government Communication Forum HIGHLIGHTS Sharjah Light Festival March March Earth Hour Nissan Sentra Road Show Launch “The Hierarchy of Being” by Wafaa Bilal April Earth Hour ‘The Puppets’ theatre show Ripe Food & Craft Market My Bee’ah Walkathon April May My Bee’ah Walkathon Classic Cars Show The Earth Harp Show Ripe Food & Craft Market August August Waves of Fun Waves of Fun October September Eid Al Adha Celebration Trophy tour of the FIFA Sharjah Children’s Film Festival U17 World Cup U.A.E. 2013 November October Ripe Food & Craft Market Eid Al Adha Celebration Abu Dhabi Science Festival Middle East Motor Awards December Sharjah Children’s Film Festival National Day Celebration FPO November Sharjah Water Festival Smile of Hope Sharjah International Cycling Tour

December Superheroes Festival Earth Hour National Day Celebration Aerobatic Show Sharjah Water Festival

54 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 55 “ The Hierarchy of Being”by Wafaa Bilal(2013) Al Majaz Waterfront, SharjahCity Location Park within ofMaraya Art for children. games andeducationalactivities through sculptures, interactive Park introduces aworld ofart and architects; theChildren’s Art designers international artists, showcases projects from localand Waterfront: theSculpture Park the parkare locatedatAlMajaz across Sharjah. Two sectionsof located atmajorfocalpoints comprised ofnumerous venues projects andwillbe outdoor art for regional andinternational Park actsasaplatform Maraya Art outdoors Bringing creativity 2.4 MARAYA ART PARK architectural space. image andreveal theinterior light togradually washoutthe the spanof20minutestoallow in thebuildingslowly openover the building.Multiplewindows on alarge wallontheinsideof (trees, grass, sky)isprojected obscura andanimageofoutside transformed intoagiantcamera the dome-shapedstructure is the useofalens-typewindow, sensory experience. Through spherical buildingintoanartistic turned asculpture resembling a Hierarchy ofBeing”(pictured), Wafaa Bilal’s project, “The Area. Art Park andacontemporary Street Park: aSculpturethe Maraya Art of play hosttotwootherparts ofSharjahproject will The Heart installation, “Marari.” Sultan binZayed AlNahyan’s art Being” andSheikhaMaryambint interactive piece,“Hierarchy of displays suchas Wafaa Bilal’s home tosomeexciting art Waterfront hasalready been Park atAlMajaz Maraya Art SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 IN OPERATION | 2014 57

HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 2.5 ELMANZA A Moroccan restaurant IN OPERATION with style and flavour LOOKING TO 2015

The restaurant is also known PROJECT MILESTONES for its exquisite decor, for which it won the 2013 Interior Design of the Year Award from HIGHLIGHTS the Commercial Interior Design Awards. Divided into several sections, diners can enjoy the unparalleled privacy of Souq Essaouira, Rabat Dining, Dining, Tanja Dining, Location of ElManza within Marrakesh Dining and the Fas Al Majaz Waterfront, Sharjah City VIP lounge. The Agadir Terrace also provides a great view of ElManza Moroccan restaurant the Sharjah Fountain. ElManza led the way as one of Al Majaz Moroccan has quickly made Waterfront’s most popular a name for itself by preparing restaurants in 2013 and 2014 and dishes following traditional has generated a revenue of more Moroccan methods and using than AED 3.6 million in the last fresh, aromatic spices and bold two years. Offering a traditional flavours. Moroccan dining experience that embraces authentic tastes and flavours, ElManza provides a charming atmosphere that transports you to a world of Moroccan ambiance and flavours that excite guests.

SHUROOQ ANNUAL REPORT 2013 | 2014 59 HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 60 2.5 ELMANZA ElManza’s exciting waterfront views ElManza’s award-winning interiordesign SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 Commercial Interior Design Awards 3.6m Revenue Hakim AitBenAdi ElManza’s famous Moroccan chef, Awarded to ElManza at Awarded toElManzaat Al Majaz Waterfront Interior Design Interior Design of the Year 2013 2013

AED IN OPERATION

Malaysian BusinessCouncil Spanish Ambassador UrbanPlanningConference Ajman U.A.E. Diplomats Sharjah ChamberofCommerce – Business Council –GermanandEmirate AHK Chilean Ambassador Turkish Consul Seawings Conference delegations lunch FIFA under20 World Cup SBO officestafflunch SheikhaHayatAl Khalifa HH Princess BasmaBintelHussain HH Ahmed alQasimi Crown HH SheikhSultanBin GuestsandEvents:VIP 2.5 ELMANZA Bahraini Royal Family visitsElManza SheikhaHayatAlKhalifaofthe HH Ahmed alQasimihaslunchatElManza Crown PrinceHH SheikhSultanBin SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 61 2.6 AL MONTAZAH - AMUSEMENT AND WATER PARK A family-centric amusement IN OPERATION and water park LOOKING TO 2015

In its first year open, Al Montazah PROJECT MILESTONES

ARABIAN GULF - Amusement and Water Park saw more than a quarter million visitors pass through its gates and made HIGHLIGHTS sales of nearly 12 million AED. Al Montazah - Amusement and Water Park is Sharjah’s newest family entertainment destination, spreading over 126,000 square metres. The park boasts an array of leisure facilities and amenities, and is comprised of Sharjah’s first Sharjah Emirate within the U.A.E. water park, a green park, leisure park, two mini football pitches, sports facilities, a and 10 restaurants and cafés.

Revenue Feb. - Dec. 2014 11.8mAED

Project contractor: Location of Al Montazah - Amusement And Water Park within Sharjah City

SHUROOQ ANNUALSHUROOQ REPORT ANNUAL 2013 REPORT | 2014 63 2.6 AL MONTAZAH - AMUSEMENT AND WATER PARK 2.6 AL MONTAZAH - AMUSEMENT AND WATER PARK

IN OPERATION Amusement Park Water Park LOOKING TO 2015

PROJECT MILESTONES Al Montazah’s amusement park is Covering 26,000 square metres, comprised of two parks totalling the water park at Al Montazah is 100,000 square metres. The Sharjah’s first and offers a range HIGHLIGHTS Green Park includes picnic areas of rides and amusements for and venues dedicated to hosting children of all ages. Al Montazah entertainment and social events. has exhilarating water slides for The Leisure Park offers a variety of those seeking adventure, relaxing electronic games, a go-kart racing pools and floating rivers and a track and a variety of rides fun for water playground and shallow both children and adults. pool for younger children.

Al Montazah - Amusement Park Al Montazah - Water Park

Al Montazah Gift Shop Fun rides for kids of all ages Al Montazah water rides and slides Al Montazah’s water playground

6464 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUALSHUROOQ REPORT ANNUAL 2013 REPORT | 2014 65 Sharjah Emirate withintheU.A.E. within SharjahCity ofSharjah Location of Heart restoration project A landmarkhistorical 2.7 HEART OFSHARJAH ARABIAN GULF each facility. heritage withthecompletion of as thesitebuildsonitsunique dramatically intheyears tocome, Sharjah isexpectedtoincrease of number ofvisitorstoHeart the magnitudeofproject, the increasing publicawareness and the listofcandidates.Dueto Site anditisofficiallynow on World Heritage as aUNESCO toward ofSharjah registering Heart Shurooq madegreat progress landmark since2013. visitors toexperiencethehistoric have allowed more than100,000 going, manysectionsare openand While theproject asawholeison- of old-timeSharjah. experience theauthenticfeel architecture andletguests will preserve traditional decade, thisuniquedestination project expectedtotakeabouta most prized historicalareas. Ina torevitalise oneofSharjah’seffort represents along-term,dedicated ofSharjahproject The Heart SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 IN OPERATION | 2014 67

HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 68 and sharingculture Celebrating heritage Major events: 2.7 HEART OFSHARJAH Sharjah Live Sharjah of National DayCelebrations atHeart SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 Actor ofSharjah Will SmithvisitsHeart the SharjahLightFestival ofSharjahbecomesabackdrop for Heart IN OPERATION National DayCelebration December Eid AlAdhaCelebration October Eid AlFitrCelebration August Sharjah HeritageDays April Traditional Handicraft Forum Sharjah BiennialCelebration March Multaqa AlHeraf Al Torathyah Sharjah LightFestival February Events in2013: 2.7 HEART OFSHARJAH CANDIDATE Youm AlRawi Bsharat AlGhaith National DayCelebration December Eid AlAdhaCelebration October Eid AlFitrCelebration August Celebration ofMidShaban June Sharjah HeritageDays April Sharjah BiennialCelebration March Sharjah LightFestival February Sharjah Live January Events in2014: SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 69 2.7.1 HEART OF SHARJAH

UNDER Souq Al Shanasiyah CONSTRUCTION LOOKING TO 2015

The souq will fit right in place with PROJECT MILESTONES the historic houses, mosque, and other low-lying, earth-coloured buildings. The Heart of Sharjah HIGHLIGHTS is already one of Sharjah’s most popular attractions and the completion of the souq will surely add another great reason to visit this fascinating restoration project.

Location of Souq Al Shanasiyah Key features: within Heart of Sharjah, Sharjah City Restaurants and cafés Great progress was made on the Gifts, antiques and crafts Souq Al Shanasiyah in Heart U.A.E. fashion and perfumes of Sharjah in 2014 and it will be completed in 2015. The Souq Al Incense and rosaries Shanasiyah was constructed in a Dates and traditional sweets way that will add another dimension Exhibition area of authenticity to the historic area and provide a backdrop of a bustling market where consumers Shops will be able to purchase handcrafted goods and delicious food just as they did decades ago. 17

Area 2 CANDIDATE 6,000m

SHUROOQ ANNUAL REPORT 2013 | 2014 71 2.8 AL BAIT HOTEL

UNDER A traditional hospitality CONSTRUCTION experience LOOKING TO 2015

One of Heart of Sharjah’s PROJECT MILESTONES

ARABIAN GULF premier components, Al Bait Hotel is comprised of five historical buildings that are HIGHLIGHTS being redeveloped into a 5-star boutique hotel situated within the historical area. The design and architecture of Al Bait Hotel were carefully planned to reflect a traditional Arabic ambiance while also incorporating subtle hints of luxury. The projects aims to capture Sharjah Emirate within the U.A.E. the warmth and comfort that Arabic hospitality is known for while at the same time delivering a unique cultural experience. The hotel is to house a total of 53 hotel keys and associated public and service facilities, and is to be integrated into the existing historical urban fabric of the area, re-creating where possible the urban character of the village that existed in the 1950s.

Location of Al Bait Hotel within Heart of Sharjah, Sharjah City

SHUROOQ ANNUAL REPORT 73 2.8 AL BAIT HOTEL 2.8 AL BAIT HOTEL

UNDER CONSTRUCTION LOOKING TO 2015

PROJECT MILESTONES Al Bait Hotel will maximise both Key features: the heritage and hospitality angles Mosque of the historic development by HIGHLIGHTS creating a unique, relaxing guest Museum experience within the Heart of Business Centre Sharjah historic precinct. The hotel Male and Female Spas will enable guests to feel part of the re-created urban environment Arabic Restaurant and local culture, yet removed Library enough to be able to withdraw Gym into the private luxury of an inner-city retreat. Artist rendering of Al Bait Artist rendering of Al Bait Hotel bedroom Hotel bathroom entrance

Hotel to be managed by:

Artist rendering of Al Bait Artist rendering of Al Bait Hotel room lounge Hotel corridor

7474 SHUROOQ ANNUAL REPORT SHUROOQ ANNUAL REPORT 75 2.9 THE FLAG ISLAND A monument to our nation IN OPERATION LOOKING TO 2015

The second phase of The Flag PROJECT MILESTONES

ARABIAN GULF Island was completed in 2014. In the first phase, the 123-metre flagpole was erected, which HIGHLIGHTS is the 7th tallest in the world. The flagpole, flying a U.A.E. flag measuring 30 by 15 metres, is illuminated with a magnificent light display. Characterised by a unique design, the circle of 7 lights, representing each of the emirates, surround the flag and Sharjah Emirate within the U.A.E. shine on it to reveal its glory both day and night. The second phase of The Flag Island saw the construction of an amphitheatre, a stage, and art gallery and café. The Flag Island hosted successful National Day celebrations in both 2013 and 2014 and was able to take advantage of the open-air, 1,000- seat theatre in 2014. Located near the Government Department Location of The Flag Island Complex in Al Layyah, The Flag within Sharjah City Island serves as a symbol of pride for our country and the Emirate of Sharjah.

SHUROOQ ANNUAL REPORT 77 2.9 THE FLAG ISLAND 2.9 THE FLAG ISLAND

IN OPERATION LOOKING TO 2015

PROJECT MILESTONES Flagpole HIGHLIGHTS Height 123m

1971 - Design space and café Flag at The Flag Island Size 30 x 15m

Amphitheatre Capacity 1,000

Celebrating National Day in the His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council amphitheatre at The Flag Island and Ruler of Sharjah, attending the opening ceremony of The Flag Island

7878 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUALSHUROOQ REPORT ANNUAL 2013 REPORT | 2014 79 2.10 AL JABAL RESORT, THE CHEDI KHORFAKKAN

UNDER CONSTRUCTION ROYAL An elegant 5-star VILLA destination LOOKING TO 2015

Al Jabal Resort, The Chedi PROJECT MILESTONES ADULT ARABIAN GULF Khorfakkan will provide exquisite POOL & SPA villas set against a beautiful landscape on Sharjah’s east coast. HIGHLIGHTS Perched on a natural hillside, the villas overlook a private bay and white, sandy beaches. The project won the 2012 GCC BEACH Hospitality and Leisure Project CLUB of the Year at the 5th Annual Middle East Architect Awards, in recognition of its innovative use of Sharjah Emirate within the U.A.E. technology and design in harmony with the beauty of the landscape. The 5-star resort features luxurious amenities to cater to a discerning audience and will be managed by renowned hotelier GHM. YAMAMOTO The enabling works have been ATELIER completed on the project, which RESTAURANT has an estimated construction cost of AED 450 million. The deluxe resort will offer a total Location of Al Jabal Resort, The Chedi of about 100 keys and feature Khorfakkan within Khorfakkan an adult destination swimming HERITAGE pool and spa, Yamamoto Atelier FORT Restaurant, executive meeting facilities and a library.

SHUROOQ ANNUAL REPORT 81 2.10 AL JABAL RESORT, THE CHEDI KHORFAKKAN 2.10 AL JABAL RESORT, THE CHEDI KHORFAKKAN

UNDER CONSTRUCTION LOOKING TO 2015 PROJECT MILESTONES HIGHLIGHTS 2012 GCC Hospitality & Leisure Project of the Year

Awarded to Al Jabal Resort, The Chedi Khorfakkan

Yamamoto Atelier Restaurant will be run Artist rendering of sea view from the spa

by Chef Hide Yamamoto, recipient of the Destination Spa prestigious 2010 Global Chef Award 14 2017

Hotel to be managed by:

Guestrooms

13 Artist rendering of bedroom Artist rendering of bedroom

Guestrooms

12

82 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 83 2.11 KALBA ECO-TOURISM PROJECT

UNDER Hospitality in harmony CONSTRUCTION with nature LOOKING TO 2015

The Kalba Eco-tourism Project PROJECT MILESTONES

ARABIAN GULF strikes a peaceful balance between a picturesque environment and a low-impact development. HIGHLIGHTS The project creates a unique experience-centric destination on the east coast of Sharjah that takes advantage of diverse habitats and a rich array of wildlife. The resort will provide chances for its visitors to enjoy kayaking through the mangroves, Sharjah Emirate within the U.A.E. scuba diving in pristine waters and trekking and biking through the rocky mountains. A large part of the project is dedicated to providing a protected place for wildlife to thrive, such as the turtle rehabilitation centre. Picnic areas and gardens will also give visitors the option to experience nature conveniently and comfortably.

Location of Kalba Eco-tourism Project within Sharjah

SHUROOQ ANNUAL REPORT 2013 | 2014 85 2.11 KALBA ECO-TOURISM PROJECT 2.11 KALBA ECO-TOURISM PROJECT

UNDER CONSTRUCTION LOOKING TO 2015

PROJECT MILESTONES In addition to environmental attractions, the destinations will feature a mall that overlooks HIGHLIGHTS Kalba Creek and a 5-star hotel with multiple dining options, a ballroom, business centre, swimming pool, spa and kids club.

Key features: 5-star hotel

Waterfront mall The marina near Kalba Sunset over Kalba A fort near Kalba Picnic areas Camp site Tented resort

The native Collared Kingfisher Kalba’s geography ranges from The beach at Kalba beaches to desert and mountains

86 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 87 2.11.1 KALBA ECO-TOURISM PROJECT Al Qurm Picnic Park IN PLANNING LOOKING TO 2015

In its design, much consideration PROJECT MILESTONES is being given to the existing environment and circulation flow of its target user. In considering HIGHLIGHTS these things, Al Qurm Picnic Park is being designed to incorporate key function areas that have been tailored to each visitor’s activity preference, whether they would like to stroll along a path, relax Location of Al Qurm Picnic Park within the picnic grounds or within Kalba Eco-tourism Project engage in outdoor activities.

Al Qurm Picnic Park will be a Key features: green space in Kalba that gives visitors a place to relax in a nicely Outdoor dining area landscaped outdoor venue. The Café and restaurant area will feature a playground for Forest picnic grounds children, a mangrove boardwalk and an enclosed desert garden Souq courtyard featuring native lizards. Children’s play area The park is being designed to Rock and herb garden encourage visitors to venture Enclosed lizard and desert garden around the area, make their own discoveries and be closer Souvenir shop to nature. Open space allows the park to become a venue for various events such as festivals, small celebrations and the occasional souq.

SHUROOQ ANNUAL REPORT 2013 | 2014 89 2.11.2 KALBA ECO-TOURISM PROJECT

IN OPERATION Al Hafiya Picnic Park LOOKING TO 2015

To mark the inauguration of the PROJECT MILESTONES first phase of the project, HH Sheikh Dr. Sultan bin Mohammed Al Qasim, Member of the HIGHLIGHTS Supreme Council and Ruler of Sharjah, released 18 gazelles of the endangered species known as “Damani” in Al Hafiya natural reserve. The gazelles have since began successfully breeding and Location of Al Hafiya Picnic Park increasing the numbers of their within Kalba Eco-tourism Project endangered species. In addition to educational centres dedicated to the preservation of sea turtles, Major work was done in 2014 to an Environment Education complete Al Hafiya Picnic Park, Centre will provide an area including the construction of where visitors of all ages can several structures that will serve a learn about the importance of variety of purposes. The park will protecting native wildlife. officially open in 2015, providing The low-impact development of yet another venue for visitors the park is representative of the to experience the beautiful ideals Kalba is aiming to fulfil by surroundings of Kalba. The park providing simple facilities that features playgrounds, walking and do not encroach on nature, but running paths, open green spaces, simply give visitors a place from prayer rooms and restrooms and which they can comfortably and is located near the middle of Kalba responsibly interact with the development, overlooking scenic environment around them. open spaces.

SHUROOQ ANNUAL REPORT 2013 | 2014 91 2.11.2 KALBA ECO-TOURISM PROJECT 2.11.2 KALBA ECO-TOURISM PROJECT

IN OPERATION LOOKING TO 2015

PROJECT MILESTONES In informing and educating visitors about their local wildlife and environment, they will be able HIGHLIGHTS to experience it first-hand and be more inclined to protect and preserve it in the future.

Key features: Prayers rooms Restrooms

Open grass area Artist impression of the Admin Block at Damani gazelles released at Hafiya nature reserve Playgrounds Hafiya Picnic Park Walking paths

Artist impression of the Kiosk Block at Looking from the sea to a mosque near Hafiya Hafiya Picnic Park

92 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 93 2.12 KHORFAKKAN CORNICHE DEVELOPMENT

IN OPERATION Revitalisation of the east coast LOOKING TO 2015

The Khorfakkan Corniche PROJECT MILESTONES

ARABIAN GULF Development project aims to reimagine the 3-km stretch of beach as a hive of activity of HIGHLIGHTS families and fun-seekers by providing high-quality public amenities, a range of activities and a variety of dining and hospitality options. Due to the size of the project, the development has been separated into two main stages - the Southern Corniche (Stage 1) and the Northern Sharjah Emirate within the U.A.E. Corniche (Stage 2). The Corniche is made up of several large components, all of which include their own unique attractions. The Central Plaza will be the heart of the Corniche, creating a strong sense of arrival and bringing the focus of Khorfakkan to the waterfront. The Southern Corniche will feature sports, hospitality and tourism destinations while the Northern Location of Khorfakkan Corniche within Sharjah Corniche will focus on providing areas for families to come and enjoy a day at the beach or picnic.

SHUROOQ ANNUAL REPORT 2013 | 2014 95 HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 96 Promenade area Beach sports Outdoor gym Running track Amphitheatre facilities Sporting Restaurants andcafés Souq Marina Hotel Key features: 2.12 KHORFAKKAN CORNICHE DEVELOPMENT CORNICHE 2.12 KHORFAKKAN SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 Artist rendering ofwalkingpath Artist Artist rendering ofrunningtrack Artist IN OPERATION Artist rendering of Sports Beach rendering ofSports Artist 2.12 KHORFAKKAN CORNICHE DEVELOPMENT CORNICHE 2.12 KHORFAKKAN SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 | 2014 97 2.12.1 KHORFAKKAN CORNICHE DEVELOPMENT

UNDER Southern Marina CONSTRUCTION LOOKING TO 2015

Complete with a lagoon and PROJECT MILESTONES beach, water sports centre, health and fitness club, waterpark and restaurants, the Southern Marina HIGHLIGHTS will make the perfect book-end to the Khorfakkan Corniche Development. In addition to being a tourist hub on the Corniche that would serve the increasing number of tourists arriving by cruise ship, the beach and Location of Southern Marina within lagoon will provide a safe area for Khorfakkan Corniche families where children can enjoy the water without the worry of Progress on the Southern Marina strong tides. went forward this year as the Phase 1 land reclamation was Key features: completed, extending the land Hotel area along the Corniche to make the construction of the marina Water park and hotel possible. Lagoon and beach The southern portion of the Health and fitness club Corniche will include a 4-star Marina promenade hotel, a water park, water sports centre, retail souq and marina. Restaurants This development will create Water sports centre a major attraction serving boating enthusiasts, tourists Recreational marina arriving by cruise ship and the general tourist population.

SHUROOQ ANNUAL REPORT 2013 | 2014 99 2.12.2 KHORFAKKAN CORNICHE DEVELOPMENT

IN PLANNING Central Plaza and Sports Beach LOOKING TO 2015

rentals. Sports Beach will also PROJECT MILESTONES provide a number of facilities and amenities aimed and encouraging a fun and active waterfront. HIGHLIGHTS Facilities include multi-sports courts, five-a-side football and informal sports fields, a running track, play spaces and climbing nets, and outdoor gym facilities. Fun for families or individuals, Location of Central Plaza and Sports Sports Beach will become a Beach within Khorfakkan Corniche buzzing centre for activity on pleasant days and will become the The Central Plaza will serve as place to be for fun in the sun in the heart of the Corniche and the Khorfakkan. main centre of activities along the Key features: beach. The plaza was designed Multi-sports courts to be an ideal place to welcome visitors to the Corniche and to Football pitches funnel visitors to downtown Multi-use sports fields Khorfakkan to the waterfront, Running track which will be the focal point of entertainment and events. Children play areas Sports Beach represents another Climbing nets integral component of the Outdoor gym facilities Corniche revitalisation. The area will feature sports like beach volleyball and windsurfing and provide options for watercraft

SHUROOQ ANNUAL REPORT 2013 | 2014 101 2.13 MLEIHA ARCHAEOLOGICAL AND ECO-TOURISM PROJECT

UNDER A defining historical CONSTRUCTION Archaeological destination LOOKING TO 2015

The Mleiha Archaeological PROJECT MILESTONES

ARABIAN GULF and Eco-tourism Project holds tremendous potential as a tourism destination because HIGHLIGHTS of its natural beauty, its diversity of wildlife, and the archaeological discoveries that make it worthy of its tentative UNESCO World Heritage Site status.

The project will provide two resorts and a boutique hotel to choose from as well as Sharjah Emirate within the U.A.E. restaurants and cafés. In addition to preserving the significant archeological areas, native wildlife species such as the Arabian Oryx, Rhim Gazelle, Damani Gazelle and Ostrich will also be protected, adding another important dimension of tourism to Mleiha’s overall attraction.

Location of the Mleiha Archaeological and Eco-tourism Project within Sharjah

102 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 103 HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 104 CANDIDATE Nature safaris Archeological sites Restaurants andcafés Jebel BoutiqueHotel Al GhafResort Mleiha Resort Key features: generations ofEmiratis. them withtouristsandfuture and archaeological sitesandshare help protect thearea’s ecological sustainable development thatwill Eco-tourism Project isa the MleihaArchaeological and Protected Areas Authority (EPAA), and SharjahEnvironment and Development Authority (Shurooq) Sharjah Investment and A jointventure between the 2.13 SHUROOQ ANNUAL REPORT 2013 |2014 ANNUAL SHUROOQ AND ECO-TOURISM PROJECT AND ARCHAEOLOGICAL MLEIHA Visitors Centre Construction ofMleiha’s Visitors Centre Construction oftheroof ofMleiha’s CONSTRUCTION UNDER UNDER

2.13

NASWA AND ECO-TOURISM PROJECT AND ARCHAEOLOGICAL MLEIHA

Al GHAF

RESORT

( )

67 KM

MIXED-USE

ZONE

MEDIUM-DENSITY

RECREATION-USE

80 KM

2

ZONE

2

RESTAURANT

& CAFÉ

RECREATION-USE

LOW-DENSITY

200 KM

MADAN

ZONE SHUROOQ ANNUAL REPORT 2013 |2014 ANNUAL SHUROOQ

2

JEBEL BOUTIQUE

MLEIHA

RESORT

MLEIHA

HOTEL

( )

( )

BUFFER/RESTORATION

100 KM AKHAYDER

RESTAURANT

ZONE

& CAFÉ 105

FILLI

2

2.13.1 MLEIHA ARCHAEOLOGICAL AND ECO-TOURISM PROJECT

UNDER Visitors Centre CONSTRUCTION LOOKING TO 2015

The building was designed with PROJECT MILESTONES consideration to its location with regard to its environmental and archaeological context and HIGHLIGHTS is located adjacent to the Umm Al Nar Tomb within the existing municipal park. It was envisioned that the existing park is upgraded to allow the new centre and its facilities to be integrated into a coherent setting suited for a World Location of the Visitors Centre within Mleiha Archaeological Heritage Site. Once complete, the and Eco-tourism Project Visitors Centre will offer a window into the past, giving visitors a Construction on the Mleiha glimpse of what it was like to live Visitors Centre commenced so long ago and what animals in 2014 and the project is were present at the time. scheduled to be completed in 2015. The Visitors Centre will help guests interpret the unique archaeological environment of Scheduled Mleiha and the pre-historic sites in Completion the Mleiha, Jabal Bu’hais and Jabal Faya region of the Emirate of Sharjah. 2015

SHUROOQ ANNUAL REPORT 2013 | 2014 107 2.14 AL NOOR ISLAND

UNDER CONSTRUCTION An imaginative island LOOKING TO 2015

Construction began this year PROJECT MILESTONES

ARABIAN GULF on the bridge to Al Noor Island, a destination that is sure to become a treasured icon of HIGHLIGHTS Sharjah. Located in Khalid Lagoon, the island was designed to be a place that sparks creativity and encourages the artistic. From its fantastical lighting displays to its futuristic bridge, the island creates a beautiful and relaxing setting that is meant to Sharjah Emirate within the U.A.E. inspire visitors. The structure at the centre of the island is reminiscent of an ornamental Mashrabiya and the patterns produce a wonderful play of light and shadow inside the pavilion. At the centre of the development, the Butterfly House creates a tropical biotope inhabited by colourful butterflies. Other components such as the Gleaming Meadow and the Literature Location of Al Noor Island Pavilion are sure to enchant within Sharjah City visitors of all ages.

108 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 109 2.14 AL NOOR ISLAND 2.14 AL NOOR ISLAND

UNDER A growing CONSTRUCTION iconic destination LOOKING TO 2015

PROJECT MILESTONES Key features: Butterfly House

HIGHLIGHTS Gleaming Meadow Literature Pavilion and aviary Walking paths Cafe

Artist rendering of the Literature Artist rendering of Al Noor Island Scheduled Pavilion at night Completion 2015

Designed by:

Artist rendering of the bridge leading to Artist rendering of the Butterfly House at night Al Noor Island

110 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 111 2.15 SIR BU NUAIR ISLAND

IN PLANNING A resort surrounded by natural beauty LOOKING TO 2015

Launched in 2013, Sir Bu PROJECT MILESTONES

ARABIAN GULF Nuair Island is Shurooq’s most ambitious project yet. The development is located on an HIGHLIGHTS island in the Arabian Gulf that is known for its breathtaking scenery, pristine beaches, blue waters and abundant wildlife. The resort will feature a luxury 5-star hotel and resort, hotel apartments and villas, a camping village, retail shops, a souq, Sharjah Emirate within the U.A.E. dedicated family areas, an amphitheatre, a museum, a mosque, an education centre, a harbour and an airport. The island was chosen to capitalise on its biodiversity and natural beauty, which helped it become registered on the Tentative List of World Heritage Sites supervised by the United Nations Educational, Scientific and Cultural Organization (UNESCO). Location of Sir Bu Nuair Island within Sharjah

SHUROOQ ANNUAL REPORT 2013 | 2014 113 2.15 SIR BU NUAIR ISLAND 2.15 SIR BU NUAIR ISLAND

UNDER CONSTRUCTION LOOKING TO 2015

PROJECT MILESTONES The island has also become an important location for popular events such as the Al Gaffal Dhow HIGHLIGHTS Race and the Sir Bu Nuair Island Environmental Festival.

Key features: Airport Marina 5-star hotel Private villas Under water at Sir Bu Nuair Island A fishing boat at Sir Bu Nuair Island Beach chalets Apartments Restaurants Retail area Mosque

Aerial view of Sir Bu Nuair Island Seagulls at Sir Bu Nuair Island CANDIDATE

114114 SHUROOQSHUROOQ ANNUALANNUAL REPORTREPORT 2013 | |2014 2014 SHUROOQSHUROOQ ANNUAL ANNUAL REPORT REPORT 2013 2013 | |2014 2014 115 2.15 SIR BU NUAIR ISLAND 2.15 SIR BU NUAIR ISLAND

UNDER Master plan CONSTRUCTION LOOKING TO 2015

STAFF VILLAGE PROJECT MILESTONES HIGHLIGHTS

APARTMENTS ACTIVITY CENTRE

AIRPORT RUNWAY RETAIL MARINA HOTEL VILLAS

PRIVATE VILLAS 5-STAR HOTEL

116 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 117 2.16 AL KHAN VILLAGE RESORT

IN PLANNING A heritage resort LOOKING TO 2015

ARABIAN GULF The development of Al Khan PROJECT MILESTONES Village Resort is part of the reconstruction of the traditional Al Khan fishing village and its HIGHLIGHTS re-use as a 5-star beach resort. The project aims to re-create the historic fishing village of Al Khan into a beach and heritage park while remaining true to its heritage. Sharjah Emirate within the U.A.E. Centrally located along the city of Sharjah’s coastline, the project will strive to preserve the Emirate’s maritime tradition as a cultural resource while offering families a unique leisure destination. Reinforcing the sea- side experience, guests will also be able to take advantage of the Sharjah Aquarium and Maritime Museum, which are located next to the resort. Location of Al Khan Village Resort within Sharjah City

SHUROOQ ANNUAL REPORT 2013 | 2014 119 2.16 AL KHAN VILLAGE RESORT 2.16 AL KHAN VILLAGE RESORT A heritage resort LOOKING TO 2015

PROJECT MILESTONES Key features: Village houses

HIGHLIGHTS Restaurants and cafés Pool, gym and spa Diving centre Beach and water parks

Museums AL KHAN VILLAGE RESORT WATER PARK Art gallery MOSQUE Mosques VILLAGE HOUSES BEACH FACILITIES CHILDREN’S PLAY AREA ART GALLERY CAFÉ A swimming pool in a prototype house of CAFÉ Al Khan Village Resort DIVING CENTRE SPA & GYM VILLAGE HOUSES

VILLAGE HOUSES MOSQUE SOUQ MUSEUMS

RESTAURANT VILLAGE HOUSES

2014 Winner for Hotel Interiors

Awarded to Al Khan Village Resort by World Interior News Awards

Artist rendering of Al Khan Village Resort

120 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQSHUROOQ ANNUAL ANNUAL REPORT REPORT 2013 2013 | |2014 2014 121 2.17 DIBBA AL HISN SHOPPING CENTRE

IN PLANNING A new premier east coast shopping destination LOOKING TO 2015

Dibba Al Hisn Shopping Centre PROJECT MILESTONES will provide the east coast of Sharjah with a brand new retail ARABIAN GULF centre offering everything from HIGHLIGHTS family entertainment to the latest fashions. The project involved reclaiming land to make an island and canal so mall guests will have a truly waterfront view. Overlooking the Indian Ocean, the mall will provide a unique tourist attraction mixing the heritage of a historic architectural site with

Sharjah Emirate within the U.A.E. modern retail options. A variety of stores along with a food court will give visitors ample opportunities to shop and enjoy themselves while spending time with family and friends. The location is also home to one of five massive flagpoles proudly flying the U.A.E. flag high above.

Area

Location of Dibba Al Hisn 2 Shopping Centre within Sharjah 14,000m

SHUROOQ ANNUAL REPORT 2013 | 2014 123 2.17 DIBBA AL HISN SHOPPING CENTRE 2.17 DIBBA AL HISN SHOPPING CENTRE

IN PLANNING LOOKING TO 2015

PROJECT MILESTONES Key features: Hypermarket

HIGHLIGHTS Food court

Family entertainment centre FAMILY ENTERTAINMENT COFFEE SHOPS HYPERMARKET Waterfront promenade F&B F&B

RETAIL Flag Square with giant U.A.E. flag F&B ANCHOR STORE

SERVICES

PARKING

Artist rendering of the outdoor lounge Diagram of shopping centre masterplan

Artist rendering of the inside hall Artist rendering of the front entrance

124 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 125 2.18 AL BADAYER DESERT CAMP

IN PLANNING An oasis for desert adventurers LOOKING TO 2015

Al Badayer Desert Camp is set PROJECT MILESTONES

ARABIAN GULF against the sweeping dunes of central Sharjah and will offer all the amenities and comforts HIGHLIGHTS of an urban resort but with access to off-road exploration and wilderness adventure right outside the door. Only 40 minutes from the city of Sharjah, Al Badayer is located near one of the largest sand dunes in the country.

Sharjah Emirate within the U.A.E. In addition to outdoor activities, the desert camp also provides restaurants and cafés and an amphitheatre for events and entertainment. Al Badayer’s open- air courtyards and majlis-style lounges will give guests a chance to relax after a day of exciting desert experiences.

Location of Al Badayer Desert Camp within Sharjah

SHUROOQ ANNUAL REPORT 2013 | 2014 127 2.18 AL BADAYER DESERT CAMP 2.18 AL BADAYER DESERT CAMP

IN PLANNING LOOKING TO 2015

PROJECT MILESTONES Key features: Lodge

HIGHLIGHTS Restaurants and cafés Arcade Amphitheatre Mosque Pavilion

Artist rendering of courtyard Artist rendering of central tent from fort lookout

Artist rendering of central tent Artist rendering of outdoor dining area

128 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUAL REPORT 2013 | 2014 129 within SharjahCity Location of Al LayyahMarina Sharjah Emirate withintheU.A.E. for Sharjah marina A newluxury 2.19 AL LAYYAH MARINA ARABIAN GULF Spa andgym Swimming pool 2 restaurants 95 yachtberths Yacht club Key features: services. the bestinwatercraft upkeep to dockyour yacht,aswell as marina willofferapremier spot Located ontheArabian Gulf, the and thenearby beachinAlKhan. swimming pool,spa,gym,shops to enjoy twoqualityrestaurants, a families andfriendswillbeable sailing onthewater, members, discerning yachtsmen. While not Belloni, willcatertothemost yacht club, designedby Allesio there andtheirguests. The luxury forboththeboatsstored service that provides thebest-in-class yacht clubonSharjah’s Corniche Al LayyahMarinawillbealuxury SHUROOQ ANNUAL REPORT ANNUAL SHUROOQ 2013 IN PLANNING | 2014 131

HIGHLIGHTS PROJECT MILESTONES LOOKING TO 2015 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Looking to 3.02015

132132 SHUROOQSharjah section ANNUAL on Subject REPORT SHUROOQ ANNUAL REPORT 133 3.1 2015 PLANS 3.1 2015 PLANS Sharjah Investment and Development Authority

LOOKING TO 2015 Events Calendar 2015

PROJECT MILESTONES JANUARY 4-8 Mar ITB-Berlin Exhibition 20 May Sharjah- Business SEPTEMBER 12 Jan Sharjah-India 21-28 Mar Healthcare delegation Roundtable 14-16 Sep Bahrain Roadshow Business in Sharjah HIGHLIGHTS and India Roundtable in U.A.E. to the U.S.A. 30 May-10 Jun U.S.A. Roadshow Roundtable 15-18 Jan CII Partnership 30 Mar-1 Apr Annual Investment in Manama Meeting (AIM) in Houston/ Summit and India Dallas/Boston 20-25 Sep Cityscape in Dubai Roadshow APRIL 31 May-2 Jun Hotel Investment 22-23 Sep Japan Roadshow 19-22 Jan World Future Energy Forum - U.S.A. Summit 8-10 Apr Kuwait Roadshow and Roundtable in NY City OCTOBER 26 Jan Visit of Germany’s Minister of Health 13-17 Apr U.K. Roadshow JUNE 21-23 Oct 7th China to Sharjah in London Overseas 3 Jun Sharjah-Pakistan 16-18 Apr China Enterprises Investment Fair 29 Jan Arab-German Business in Beijing Business Day, Outbound Invest Roundtable Ghorfa, in Berlin Conference and Roadshow in 8-10 Jun 18th Arab-German NOVEMBER Beijing Business Forum, FEBRUARY Ghorfa, in Berlin 25-29 Nov EXCON India in 23-24 Apr Ex-Im Bank Bangalore 9-10 Feb World Forum for Conference - U.S.A. 9-12 Jun South Africa- Foreign Direct in Washington, DC Namibia Investment (FDI) Roadshow DECEMBER in U.A.E. MAY 10-12 Jun The 9th World 13-17 Dec Riyadh-Jeddah 9-11 Feb Annual Government Chamber Congress Roadshow & Forum 2015 4-7 May Arabian Travel Indian Roundtable Market (ATM) 27-29 Jun China Overseas 26-27 Feb 8th Arab-German in Dubai Investment Health Forum in Exhibition Berlin 11-16 May India Roadshow & Hong Kong in Mumbai/ Roadshow MARCH Bangalore 2-3 Mar Germany Roadshow in Berlin and 19-21 May Investment Stuttgart Management Exhibition in Zurich

134134 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUALSHUROOQ REPORT ANNUAL 2013 REPORT | 2014 135 3.1 2015 PLANS 3.2 PARTNERS Enhancing Sharjah Working with the very best in 2015 and beyond to achieve the very best LOOKING TO 2015

PROJECT MILESTONES In 2015, Shurooq will continue cosmopolitan emirate that Shurooq is successful because it understands how important it is to to maintain its commitment embraces a unique diversity partner with organisations and people that are committed to the to destination investment of nationalities and cultures, excellence and leadership of Sharjah in all fields. HIGHLIGHTS and promoting development yet stays true to our heritage, opportunities that stay true to values and culture. The fact Sharjah’s identity and strategic that Sharjah was honoured as vision inspired by the directives the Islamic Culture Capital for of His Highness Sheikh Dr. Sultan the year 2014 proves the strong bin Mohammad Al Qasimi. presence of genuine cultural values in the Emirate and its We will build more bridges continued leadership in this between Sharjah and the global field. Nevertheless, there is more economy to attract investment work to be done. Responding to from abroad, create jobs and changing market demands and activate new industries, and staying true to our values and will continue to celebrate principles of smart business, our authentic culture and Shurooq will continue its achievements to uplift the dedicated effort to collaborate people of our beloved emirate. with our partners at home and As always, our work will be abroad to help achieve strong animated by our collective growth in key sectors and further vision of Sharjah as a thriving the vision of the Sharjah in 2015.

136136 SHUROOQ ANNUAL REPORT 2013 | 2014 SHUROOQ ANNUALSHUROOQ REPORT ANNUAL 2013 REPORT | 2014 137