A Chery Brazilian Comeback China’S Chery Attempts a Comeback in Brazil Augusto Amorim, Senior Manager, Americas Vehicle Sales Forecasts
A Chery Brazilian Comeback China’s Chery attempts a comeback in Brazil Augusto Amorim, Senior Manager, Americas Vehicle Sales Forecasts Chery entered the Brazilian Light Vehicle market April this year and by July had sold 939 units. This in 2009 and sold a total of 21,681 units in 2011. contrasts with 16,501 units for the segment leader, The automaker had originally intended to open the Jeep Renegade. what would have been its first full production As well as launching and developing the Renault plant outside of China, but the 100,000 units of and Hyundai brands in Brazil, the company now capacity ended up being used for CKD assembly. also imports Subaru vehicles. The latter remains a A promised engine factory, meanwhile, never niche player, however, with sales unlikely to exceed materialised. In 2012, just as the Brazilian market 1,000 units this year. broke a new sales record, Chery’s sales plunged by 34%. As it fights to gain traction in the market, Chery will unveil the locally produced Arrizo5 as its star That same year, the government implemented a draw at the São Paulo Auto Show next month. But series of measures to curb vehicle imports into Brazil’s fiercely competitive Small sedan segment the country. One such measure was to persuade will give Chery a run for its money, particularly as it OEMs to produce vehicles locally by slapping will be up against more established brands such as prohibitively high taxes on imports. The economy Chevrolet and Volkswagen. Next year, we estimate then spiralled downwards, with Light Vehicle sales that Chery’s sales will surpass 17,000 units, with nosediving in 2015 and 2016.
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