Florida State University Libraries Electronic Theses, Treatises and Dissertations The Graduate School 2006 Users and the Marketing Efficacy of MP3 Music Blogs Patrick W. O’Donnell Follow this and additional works at the FSU Digital Library. For more information, please contact
[email protected] THE FLORIDA STATE UNIVERSITY COLLEGE OF COMMUNICATION USERS AND THE MARKETING EFFICACY OF MP3 MUSIC BLOGS By PATRICK W. O’DONNELL A Thesis submitted to the Department of Communication in partial fulfillment of the requirements for the degree of Master of Science Degree Awarded: Spring Semester, 2006 Copyright © 2006 Patrick W. O’Donnell All Rights Reserved The members of the Committee approve the thesis of Patrick W. O’Donnell on April 3, 2006. ___________________________ Steven McClung Professor Directing Thesis ___________________________ Jay Rayburn Committee Member ___________________________ Philip Grise Committee Member Approved: _________________________________ Stephen McDowell, Chair, Department of Communication _________________________________ John Mayo, Dean, College of Communication The Office of Graduate Studies has verified and approved the above name committee members. ii TABLE OF CONTENTS List of Tables……………………………………………………………………………IV Acknowledgements……………………………………………………………………..V Abstract…………………………………………………………………………………VI INTRODUCTION………………………………………………………………………1 1. LITERATURE REVIEW……………………………………………………………..2 Blogs……………………………………………………………………………..2 Online Music…………………………………………………………………….5 MP3 Blogs……………………………………………………………………….6 Scholarly