British Design Company Who Worked with Girls Aloud and Fat Boy Slim Re-Brands Carla Bruni-Sarkozy Submitted By: JB Public Relations Wednesday, 23 December 2009

British Design company who worked with Girls Aloud and Fat Boy Slim re-brands Carla Bruni-Sarkozy Submitted by: JB Public Relations Wednesday, 23 December 2009

Carla Bruni-Sarkozy – former supermodel and France’s First Lady – chose Brighton-based design company Red (http://www.red-design.co.uk) to develop her work as an international figurehead in the worlds of politics, culture and humanitarian work. The launch of her new website www.carlabrunisarkozy.org – she is the world’s first First Lady to have her own website - made headlines around the world, with the Daily Mail calling it ‘momentous’ and thousands visiting it each day for a glimpse of the private life of one of the world’s most photographed women. Red beat off international competition to win the contract for the design of the site and the creation of a new Carla Bruni-Sarkozy Foundation logo for the lady who sees herself as a pioneering humanitarian, fashion icon and pop star. A spokesman for Ms Bruni-Sarkozy, 41, said: ‘After a tough pitching process, Red delivered exactly what we required. The end result was intelligent, graceful and completely in sync with Carla’s roles, interests and personality. We look forward to continuing to evolve the site, and other related projects with Red.’ Red’s managing director Alastair Reid said: ‘It has been great fun to work on such a prestigious job. It was incredibly challenging to fuse the diverse elements of her life from politics, art, and charity - and create a coherent, accessible, stylish site. We’re pleased with the result and the response has been overwhelming. We look forward to a continuing a long creative relationship.’ The site is split into three main areas: The Carla Bruni-Sarkozy Foundation, which aims to open up the arts world, giving access to culture and knowledge to everyone, whatever their background or wealth; Ms Bruni-Sarkozy’s role as First Lady to France’s President Nicolas Sarkozy; and her role as the ambassador for the Geneva-based Global Fund to fight Aids, tuberculosis and malaria. Future work on the site will include running interviews with internationally-renowned figures from the art world such as Woody Allen, Jean-Paul Gaultier and Jeff Koons which will be shown in video format; a radio channel for interviews and a section for children. www.carlabrunisarkozy.org www.red-design.co.uk ENDS/. Notes to Editors: Established in 1996, Red delivers high quality, ideas driven, still moving and interactive design and

Page 1 creative for the creative industries. our integrity and passion for beautiful and effective design is reflected in our work. For more information on Red go to: www.red-design.co.uk For further information, high resolution images and interviews, please contact Jo Brooks at JBPR on 01273 622555 or email [email protected]

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