IMPACT REPORT 2016-17 TRUSTEES’ REPORT AND ACCOUNTS
WWW.THECALMZONE.NET ABOUT CALM CONTENTS
01 About CALM The Campaign Against Living Miserably (CALM) 02 How we work 03 Welcome from the Chair is an award-winning charity dedicated to 04 Welcome from the CEO preventing male suicide, the single biggest killer 05 Highlights 2016-17 08 Our services and partnerships of men under the age of 45 in the UK. 11 The voices of CALM
HANNAH: NO SECRET
12 MARCUS: RIDE ON NELLY 14 DAVID: TAKING ACTION TO BREAK THE SILENCE
16 ADY: SONGS THAT GUIDE US OUT OF THE DARK 18 LUKE: IT’S OKAY TO TALK 20 20 TWITTER: MAN YOUR LOCAL PREVENTING 21 KLAAS: PUTTING THE HUG IN THUG 22 WYATT: ON THE ROAD TO ROCKSTOCK 24 25 SILVINA: OFF THE PAGE MALE SUICIDE
26 PROFESSOR GREEN: TALKING CENTRE STAGE 28 WILLIAM & HARRY: ROYAL SUPPORT PAUL: MIND OVER MARATHON
very day on average twelve men take their own that drive awareness and change attitudes so that, life in the UK, and men are three times more likely over time, fewer men will need our services or feel Ethan women to die by suicide (ONS 2016). CALM suicide is their only option when they reach that point. takes an active and positive approach to changing this 29 The year ahead At the heart of CALM we strive to understand exactly unacceptable picture. 30 Thank you how men think, feel, behave and experience the world, We operate on the frontline, delivering services for men so that we can reach them on their own terms and on 31 Trustees’ report and accounts who are in crisis or distress, as well as supporting the their own turf. CALM is a platform for expression and 32 Operational report people around them and those who’ve been bereaved collaboration, where we actively reject living miserably 44 Independent auditor’s report by suicide. and embrace all interpretations of masculinity. 46 Statement of financial activities 46 Income and expenditure account At the same time, we look to the future and our ultimate We invite you to do the same and help all men live 47 Balance sheet goal of long-term culture change, running campaigns a life less miserable. 48 Statement of cash flows 49 Notes to the financial statements 60 Legal and administrative information
CALM / IMPACT REPORT 2016-17 1 HOW WE WORK WELCOME FROM THE CHAIR OPERATING MODEL A LIFE LESS MISERABLE, FOR ALL MEN
he last time I wrote this letter, CALM was our growth – preventing suicide, saving lives and OUR ENABLERS OPERATIONS AND FUNDING AND BRAND AND celebrating ten years at the forefront of preventing delivering a vision of positive masculinity, for all men. The key inputs that enable male suicide. It was a time for reflection about the work we do are: INFRASTRUCTURE PARTNERSHIPS MARCOMMS T Simon arrives in a pivotal year. The climate in which our remarkable journey to date and the path ahead. operations and infrastructure, CALM operates has shifted considerably. It was In that, there is one person to thank above all others funding and partnerships, marked by the government’s update to their suicide for her tenacity, passion and unflinching drive in our brand and marcomms. prevention strategy, since which mental health, suicide These are informed by extraordinary movement – Jane Powell, our outgoing and masculinity have never been so high on the public research and insights. CEO. As we close our 11th year, we raise a collective agenda. A host of sportsmen, musicians, celebrities, glass to Jane. She created and nurtured the Campaign companies – not to mention royalty – have placed their Against Living Miserably. It has changed and indeed support firmly behind these issues. saved the lives of so many men. Big shoes to fill then.
OUR OUTPUTS SERVICES ENGAGEMENT CAMPAIGNS We achieve our objectives by providing support services to men in crisis, through our CRISIS UPSTREAM engagement activities and BEYOND TALKING, through our campaigns. These are measured through our monitoring and evaluation PEOPLE ARE LOOKING TO ACT framework. But equally my heartfelt thanks extend also