40 Years of Compassion, Excellence, and Reliability
Total Page:16
File Type:pdf, Size:1020Kb
CORPORATE HISTORY.net What is written is remembered. bout the Creative Team: Author Christine McLaughlin, ounded in 1975 by J. Mark Baiada, BAYADA Home A based in Oreland, Pennsylvania, writes and edits on FHealth Care has evolved from a plucky start-up to a a variety of topics. Her work includes American Red Cross national leader in its field. Today, BAYADA health care books on dog and cat first aid, Philadelphia: A Photographic of Compassion, Excellence, and Reliability 40 Years professionals provide nursing, rehabilitative, therapeutic, Portrait, and articles for and about health care providers. hospice, and assistive care services to 26,000 clients a week Editor and Project Manager Marian Calabro manages from 290 offices in 21 states and India. Guiding these home business anniversary projects for national clients. She is the health care specialists—and the BAYADA employees who president of CorporateHistory.net, in Hasbrouck Heights, support them—is The BAYADA Way. New Jersey. Production Manager and Art Director Christine As a printed document and a daily reference, Reynolds specializes in historical publications and exhibitions. The BAYADA Way fits in the palm of one hand. As a deeply Based in Waltham, Massachusetts, she has designed nine rooted philosophy, it lives within each employee, serving as a business histories for CorporateHistory.net and numerous unifying expression of BAYADA’s mission, vision, beliefs, and projects for Boston-area clients. values. With an unwavering dedication to helping people have a safe home life with comfort, independence, and dignity, BAYADA professionals look to The BAYADA Way to guide them in providing care with compassion, excellence, and reliability. This first-ever written history of BAYADA resonates with the voices of the employees who live The BAYADA PRODUCED BY CORPORATEHISTORY.NET FOR BAYADA PRESS Way: long-timers, newcomers, and “The Baiada Bunch,” which includes Mark, his wife Ann, and their five children. 40 Years of Compassion, Excellence, and Reliability All of them freely share the experiences that make this company unique as a place to work hard, think big, show 45 North 2nd St., Third Floor, love, and make a vital difference in the lives of clients and Philadelphia, PA 19106 their families. www.bayadapress.com 2 BAYADA: 40 Years of Compassion, Excellence, and Reliability ABOVE: Philadelphia’s historic Academy of Music glowed with the lights and love of 2,000 employees during Mark Baiada’s “Acres of Diamonds” speech at Awards Weekend 2011. Story, pages 98–99. 40 Years of Compassion, Excellence, and Reliability BAYADA 40 Years of Compassion, Excellence, and Reliability © 2015 BAYADA Home Health Care, Inc. All rights reserved. ISBN: 978–0–9906012–2–7 Printed and bound in the United States of America. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage and retrieval system now known or to be invented, without permission in writing from BAYADA Home Health Care, 1 West Main Street, Moorestown, NJ 08057 (telephone 856–231–1000; www.bayada.com), except by a reviewer who wishes to quote brief passages in connection with a review written for any media. Produced for BAYADA Press by CorporateHistory.net, Hasbrouck Heights, NJ CORPORATE HISTORY.net What is written is remembered. www.corporatehistory.net AUTHOR: Christine McLaughlin PROJECT MANAGER AND EDITOR: Marian Calabro ART DIRECTOR AND PRODUCTION MANAGER: Christine Reynolds, Reynolds Design & Management, Waltham, MA Printed by Penmor Lithographers, Lewiston, ME, using Creator Silk Text, Forest Stewardship Council Mixed Sources Certified Paper All trademarks and service marks and registered trademarks and service marks used herein are the property of their respective owners. BAYADA, The BAYADA Way and BAYADAbility are registered trademarks of BAYADA Home Health Care, Inc. PHOTOGRAPHY CREDITS: The company expresses sincere thanks to clients, employees, and retirees for the use of their images, and to Chris Medlar for his photographic services. All images and artifacts appear courtesy of BAYADA Home Health Care and the Baiada family, except those listed below. Page 13 (tie): Shutterstock. Page 16 (chicken) and page 22 (roll of quarters): iStockPhotos by Getty Images. Page 22 (Qwip® ad): Vintage Paper Ads. CONTENTS 7 Introduction by Mark Baiada 8 CHAPTER ONE The Early Years: “A Community of Compassionate Caregivers” 36 Interleaf Longevity and Loyalty: The 25-Year Club 38 CHAPTER TWO Transformations: “Be Led by Our Hearts” 66 Interleaf A Conversation with The Baiada Bunch 70 CHAPTER THREE A New Millennium: “Build a Lasting Legacy” 98 Interleaf Acres of Diamonds 100 Timeline 102 Recognize and Reward: “Our Employees Are Our Greatest Asset” 104 Recognition Program Awardees 106 Acknowledgments and About the Creative Team 108 Full text of The BAYADA Way 109 Index 6 BAYADA: 40 Years of Compassion, Excellence, and Reliability 7 INTRODUCTION t’s hard to believe that BAYADA Home Health Care has Although we continue to grow and serve more people I come so far since 1975, when I began the company from a each year, we never lose sight of our original mission of single office in Philadelphia. Those early years set the course helping every client have a safe home life with comfort, for where we are now. Today, nearly 3,000 office employees independence, and dignity. Helping people has been—and help make it possible for more than 20,000 field employees will always be—our singular purpose. It is the driving force from 290 offices in 21 states and India to serve more than behind The BAYADA Way, our company philosophy, and the 26,000 clients a week. heart of everything we do. However, numbers aren’t the true measure of success. I remain grateful to our BAYADA employees for the It’s the relief a mother feels, knowing she can sleep peace- care they provide and the love they show to our clients. fully at night while her medically fragile child is under the Our employees are truly the heart of home care, and skillful, watchful eye of her BAYADA Nurse. It’s the senior paramount to BAYADA’s success, helping us to help more citizen who can remain living independently at home with people each year. the helping hand of his BAYADA Home Health Aide. It’s the We may be a big company now, but we are a big home health aide who says, “I love my job. I wouldn’t want company with an even bigger heart. And regardless of the to work anywhere else.” roles we all play, we are really just people helping people live When I reflect on these past 40 years, these are the better lives—with compassion, excellence, and reliability. things that define success to me. You can’t assign a value As a reflection of BAYADA over the past 40 years, to the priceless feeling of being in the comfort of home. Or I hope that this book will commemorate our beginnings, knowing that because of the work you do every day, more our growth, and our accomplishments, and, perhaps, people can stay in their homes with their loved ones and most significantly, capture the everlasting spirit of treasured memories. The BAYADA Way. I continue to be humbled by the trust our clients place in us every time one of our caregivers enters their home, and I feel good knowing that BAYADA has made a real difference in the lives of our clients. Our clients have made a difference in our lives, as well, inspiring us every day to work hard to provide the very best home health care services. They deserve no less. CHAPTER ONE The Early Years “A Community of Compassionate Caregivers” BELOW AND RIGHT: Mark Baiada has thought hard about goals from the very start. He wrote the chart and the lists below when the BELOW AND RIGHT Mark Baiada has thought hard about goals from company was eight months old. the very start. 9 “I like people and see the best in them.” J. MARK BAIADA BELOW: Mark’s love of parties and celebrations began in his childhood home. he history of BAYADA Home Health Care begins with the history of its founder, Joseph Mark Baiada. The son of an Italian father and immigrant T Serbian mother, and the eldest of six brothers, Mark grew up in a close- knit family who shared a solid foundation of caring, love, and respect for others. Mark’s parents, Laurence (Larry), a former Naval officer, and Anne, a former Navy WAVE, fostered a can-do attitude, independent thinking, and a strong work ethic in their six sons. They also cultivated the softer side, emphasizing the importance of humility, sensitivity, and loyalty to family. Discipline could be strict, but laughter also echoed through the family’s big blue house in Delanco, New Jersey, a small town across the river from Philadelphia. Mark had the additional guidance of his tough yet lovable Italian grandmother, Caterina Baiada, who lived with the family. Like all the Baiadas, she had plenty of energy and a good sense of humor. An extended family of aunts, uncles, and cousins gathered regularly for holiday feasts and birthday parties, to celebrate the arrival of babies and to mourn the passing of loved ones as well. 10 BAYADA: 40 Years of Compassion, Excellence, and Reliability Mark took all of his early life lessons to heart. Asked to boil them down into two words, he doesn’t hesitate: “Family first.” Surrounded by entrepreneurism through his parents’ small insurance agency in rural Burlington County, New Jersey, as well as several of his relatives’ small businesses, Mark absorbed their example. He knew from a young age that he wanted to own his own business, despite the long hours and hard work he witnessed daily.