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JNLR-Sales House Data JNLR – Sales House Report – 2019 JNLR – Sales House Report – 2019 OCTOBER 2019 FEBRUARY 2020 1 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 © 2020 Ipsos MRBI All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. Note to the Reader … The following charts outline Weekly Reach and 7am-7pm (PT) share for January to December 2019 (2019-4), across key demographics. Reach data is compared to the same time period last year (2018-4). Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2019-4 data. See Appendix for Sales house composition 2 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Radio Today 3 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 MORE THAN 3 MILLION IRISH ADULTS LISTEN TO RADIO ON AN AVERAGE DAY - 880,000 YOUNG PEOPLE (15-34’S) LISTEN DAILY Radio Today DAILY WEEKLY 15+ 15-34 35+ 15+ 3,149 880 2,269 3,623 On average listeners tune % 85 93 81 71 into 1.6 radio stations daily Mins* 244 185 267 Source: JNLR National Report 2019-4 * Average time spent among listeners 7am-midnight 4 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 MOST LISTENING HAPPENS ON THE AM/FM RADIO Radio Today PC/laptop PC/laptop Mobile Mobile device device 2.1% 1.3% 2.8% 7.6% 0.8% 0.3% Other Other 15+ 15-34 95.1% 90.0% am/fm (home/car) am/fm (home/car) Source: JNLR Platform Data 2019-4 * Based on share of minutes 7am-midnight, to Irish stations 5 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 RADIO – THE BIGGEST SHARE OF ALL OUR AUDIO LISTENING Radio Today 7.8% 5.6% Radio 13.9% 16.6% 2.2% 1.1% 0.5 Own music 0.7 Spotify 15+ 15-34 Podcast Listenback 85% 66.5% Source: JNLR Media Report – 3 mth data update (Apr-Jun ’19) * Based on share of estimated time spent 6 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 National 7 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – National & National Sales Houses All Adults 000’s National Stations HKWK 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 3,903 Universe: 1,173 Sample: 12,526 Sample: 3,746 8 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – National & National Sales Houses 15-34 000’s National Stations 25-44 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,237 Universe: 1,396 Sample: 4,103 Sample: 4,601 9 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – National & National Sales Houses 35-54 000’s National Stations 45+ 000’s RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,435 Universe: 1,891 Sample: 4,309 Sample: 5,958 10 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share National & Sales Houses All Adults % National Stations HKWK % RTE Radio 1 RTE Radio 1 12.8 22.6 Today FM 11.6 Regional/ 54.8 Today FM Regional/ Local 7.4 56.3 9.8 RTE 2FM 6.4 Local RTE 2FM 7.8 6.5 Newstalk 2.0 Newstalk 1.4 RTE Lyric FM RTE Lyric FM All Adults % Sales Houses HKWK % Other Other 8.3 urbanmedia 10.5 RTE 15.6 30.9 RTE 23.9 urbanmedia 16.3 20.1 IRS Plus 14.9 25.1 IRS Plus Media Central 34.4 Media Central Sample: 9,899 Sample: 3,017 11 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share National & Sales Houses 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 10.0 5.8 Today FM Today FM 11.7 14.0 Regional/ RTE 2FM Regional/ 63.5 13.8 56.0 Local Local 11.5 RTE 2FM 4.2 7.2 Newstalk 1.2 Newstalk 0.6 RTE Lyric FM RTE Lyric FM 15-34 % Sales Houses 25-44 % Other Other 12.1 RTE 10.3 RTE 20.2 22.7 urbanmedia urbanmedia 14.5 16.1 9.3 IRS Plus 13.7 Media Central IRS Plus Media Central 43.9 37.3 Sample: 2,880 Sample: 3,534 12 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share National & Sales Houses 35-54 % National Stations 45+ % RTE Radio 1 15.3 RTE Radio 1 31.3 11.8 Today FM Regional/ Regional/ 52.0 54.5 Local 4.0 Local 8.0 RTE 2FM Today FM 6.7 3.0 RTE 2FM 1.78.5 Newstalk 2.5 Newstalk RTE Lyric FM RTE Lyric FM 35-54 % Sales Houses 45+ % Other Other 8.8 RTE RTE 24.9 6.5 36.8 urbanmedia 14.9 15.8 urbanmedia IRS Plus 18.5 15.9 32.9 25.0 Media Central Media Central IRS Plus Sample: 3,474 Sample: 5,064 13 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Dublin 14 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – Dublin & Dublin Sales Houses All Adults 000’s Dublin Stations HKWK 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,127 Universe: 343 Sample: 2,991 Sample: 886 15 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – Dublin & Dublin Sales Houses 15-34 000’s Dublin Stations 25-44 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2019 20182 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 398 Universe: 462 Sample: 1,016 Sample: 1,181 16 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – Dublin & Dublin Sales Houses 35-54 000’s Dublin Stations 45+ 000’s FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019 Sales Houses RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 414 Universe: 490 Sample: 1,045 Sample: 1,345 17 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share Dublin & Sales Houses All Adults % Dublin Stations HKWK % Other FM104 Other FM104 6.4 11.5 Spin 1038 8.7 15.4 7.2 Spin 1038 6.5 98fm 9.2 98fm 7.3 Q102 42.8 8.5 National 54.1 National 7.0 9.2 Q102 Sunshine 106.8 6.3 Sunshine 106.8 All Adults % Sales Houses HKWK % Other Other urbanmedia 1.3 1.1 RTE 18.8 urbanmedia 24.6 23.9 38.0 RTE IRS Plus 10.2 IRS Plus 11.2 31.7 39.3 Media Central Media Central Sample: 2,124 Sample: 659 18 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share Dublin & Sales Houses 15-34 % Dublin Stations 25-44 % Other Other FM104 6.2 8.5 21.9 FM104 18.2 National 25.4 11.2 Spin 1038 National 37.1 Spin 1038 3.5 22.8 8.3 98fm Sunshine 106.8 9.7 10.3 10.5 6.6 Q102 Q102 98fm Sunshine 106.8 15-34 % Sales Houses 25-44 % Other RTE Other 1.1 0.6 RTE 13.8 20.8 urbanmedia urbanmedia 31.6 28.4 Media Central Media Central 12.1 7.0 46.5 IRS Plus 38.0 IRS Plus Sample: 593 Sample: 803 19 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share Dublin & Sales Houses 35-54 % Dublin Stations 45+ % FM104 Other FM104 Other Spin 1038 6.7 9.7 12.7 5.5 1.6 98fm Spin 1038 4.7 Q102 5.9 5.8 Sunshine 106.8 6.9 98fm 7.8 10.1 Q102 68.0 National 47.5 7.2 National Sunshine 106.8 35-54 % Sales Houses 45+ % Other Other urbanmedia 0.9 urbanmedia 22.8 25.4 RTE 12.5 1.6 IRS Plus 9.8 51.1 RTE IRS Plus 12.5 25.0 38.5 Media Central Media Central Sample: 776 Sample: 1,080 20 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Cork 21 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – Cork & Cork Sales Houses All Adults 000’s Cork Stations HKWK 000’s Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103 2018 2019 2018 2019 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 440 Universe: 131 Sample: 1,007 Sample: 299 22 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – Cork & Cork Sales Houses 15-34 000’s Cork Stations 25-44 000’s Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103 2018 2019 2018 2019 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 139 Universe: 156 Sample: 325 Sample: 360 23 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – Cork & Cork Sales Houses 35-54 000’s Cork Stations 45+ 000’s Cork's RED FM Cork's 96 FM C103 Cork's RED FM Cork's 96 FM C103 2018 2019 2018 2019 Sales Houses RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 161 Universe: 215 Sample: 346 Sample: 493 24 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share Cork & Sales Houses All Adults % Cork Stations HKWK % Other Other 6.4 7.6 22.9 Cork's 96FM 24.7 Cork's 96FM 30.3 National 37.0 National 21.0 Cork's RED Cork's RED FM 6.8 30.6 FM 12.8 C103 C103 All Adults % Sales Houses HKWK % Other Other RTE RTE 1.1 0.6 16.9 26.7 urbanmedia 31.5 urbanmedia 35.7 Media Central 20.4 15.5 Media Central 21.0 30.6 Red FM Red FM Sample: 802 Sample: 252 25 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share Cork & Sales Houses 15-34 % Cork Stations 25-44 % Other Other 7.7 Cork's 96FM 7.9 Cork's 96FM 20.1 23.8 National 32.3 33.7 National Cork's RED 35.2 FM 5.1 30.9 3.4 Cork's RED FM C103 C103 15-34 % Sales Houses 25-44 % Other Other RTE 0.8 RTE 1.1 urbanmedia 23.3 17.2 23.5 urbanmedia 28.9 21.8 Media Central 17.2 Media Central 35.2 Red FM 30.9 Red FM Sample: 224 Sample: 271 26 © 2020 Ipsos MRBI JNLR
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