JNLR-Sales House Data

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JNLR – Sales House Report – 2019 JNLR – Sales House Report – 2019 OCTOBER 2019 FEBRUARY 2020

1 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 © 2020 Ipsos MRBI All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. Note to the Reader …

The following charts outline Weekly Reach and 7am-7pm (PT) share for January to December 2019 (2019-4), across key demographics. Reach data is compared to the same time period last year (2018-4).

Definitions: HKWK is defined as Housekeeper with dependent children (any age) Universe estimates and sample size – refer to 2019-4 data.

See Appendix for Sales house composition

3 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 MORE THAN 3 MILLION IRISH ADULTS LISTEN TO RADIO ON AN AVERAGE DAY - 880,000 YOUNG PEOPLE (15-34’S) LISTEN DAILY Radio Today DAILY WEEKLY 15+ 15-34 35+ 15+

3,149 880 2,269 3,623

On average listeners tune % 85 93 81 71 into 1.6 radio stations daily

Mins* 244 185 267

PC/laptop PC/laptop Mobile Mobile device device 2.1% 1.3% 2.8% 7.6% 0.8% 0.3% Other Other 15+ 15-34

95.1% 90.0% am/fm (home/car) am/fm (home/car)

Source: JNLR Platform Data 2019-4 * Based on share of minutes 7am-midnight, to Irish stations 5 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 RADIO – THE BIGGEST SHARE OF ALL OUR AUDIO LISTENING Radio Today

7.8% 5.6% Radio 13.9% 16.6% 2.2% 1.1% 0.5 Own music 0.7 Spotify 15+ 15-34 Podcast Listenback 85% 66.5%

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 3,903 Universe: 1,173 Sample: 12,526 Sample: 3,746 8 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – National & National Sales Houses 15-34 000’s National Stations 25-44 000’s

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,237 Universe: 1,396 Sample: 4,103 Sample: 4,601 9 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – National & National Sales Houses 35-54 000’s National Stations 45+ 000’s

RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM RTE Radio 1 Today FM RTE 2FM Newstalk RTE Lyric FM

2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 1,435 Universe: 1,891 Sample: 4,309 Sample: 5,958 10 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share National & Sales Houses All Adults % National Stations HKWK % RTE Radio 1 RTE Radio 1 12.8 22.6 Today FM 11.6 Regional/ 54.8 Today FM Regional/ Local 7.4 56.3 9.8 RTE 2FM 6.4 Local RTE 2FM 7.8 6.5 Newstalk 2.0 Newstalk 1.4 RTE Lyric FM RTE Lyric FM

All Adults % Sales Houses HKWK %

Other Other 8.3 urbanmedia 10.5 RTE 15.6 30.9 RTE 23.9 urbanmedia 16.3

20.1 IRS Plus 14.9 25.1 IRS Plus Media Central 34.4 Media Central

Sample: 9,899 Sample: 3,017 11 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share National & Sales Houses 15-34 % National Stations 25-44 % RTE Radio 1 RTE Radio 1 10.0 5.8 Today FM Today FM 11.7 14.0

Regional/ RTE 2FM Regional/ 63.5 13.8 56.0 Local Local 11.5 RTE 2FM 4.2 7.2 Newstalk 1.2 Newstalk 0.6 RTE Lyric FM RTE Lyric FM

15-34 % Sales Houses 25-44 % Other Other 12.1 RTE 10.3 RTE 20.2 22.7 urbanmedia urbanmedia 14.5 16.1

9.3 IRS Plus 13.7 Media Central IRS Plus Media Central 43.9 37.3

Sample: 2,880 Sample: 3,534 12 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share National & Sales Houses 35-54 % National Stations 45+ % RTE Radio 1 15.3 RTE Radio 1 31.3 11.8 Today FM Regional/ Regional/ 52.0 54.5 Local 4.0 Local 8.0 RTE 2FM Today FM 6.7 3.0 RTE 2FM 1.78.5 Newstalk 2.5 Newstalk RTE Lyric FM RTE Lyric FM

35-54 % Sales Houses 45+ % Other Other 8.8 RTE RTE 24.9 6.5 36.8 urbanmedia 14.9 15.8 urbanmedia

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus

2018 2019 2018 2019 Universe: 1,127 Universe: 343 Sample: 2,991 Sample: 886 15 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – Dublin & Dublin Sales Houses 15-34 000’s Dublin Stations 25-44 000’s

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2019 20182

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 398 Universe: 462 Sample: 1,016 Sample: 1,181 16 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – Dublin & Dublin Sales Houses 35-54 000’s Dublin Stations 45+ 000’s

FM104 Spin 1038 98FM Q102 Sunshine FM104 Spin 1038 98FM Q102 Sunshine 106.8 106.8 2018 2019 2018 2019

Sales Houses

RTE Media IRS urbanmedia RTE Media IRS urbanmedia Central Plus Central Plus 2018 2019 2018 2019 Universe: 414 Universe: 490 Sample: 1,045 Sample: 1,345 17 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share Dublin & Sales Houses All Adults % Dublin Stations HKWK % Other FM104 Other FM104 6.4 11.5 Spin 1038 8.7 15.4 7.2 Spin 1038 6.5 98fm 9.2 98fm 7.3 Q102 42.8 8.5 National 54.1 National 7.0 9.2 Q102 Sunshine 106.8 6.3 Sunshine 106.8 All Adults % Sales Houses HKWK % Other Other urbanmedia 1.3 1.1 RTE 18.8 urbanmedia 24.6 23.9 38.0 RTE IRS Plus 10.2 IRS Plus 11.2 31.7 39.3 Media Central Media Central

Sample: 2,124 Sample: 659 18 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share Dublin & Sales Houses 15-34 % Dublin Stations 25-44 % Other Other FM104 6.2 8.5 21.9 FM104 18.2 National 25.4 11.2 Spin 1038 National 37.1 Spin 1038 3.5 22.8 8.3 98fm Sunshine 106.8 9.7 10.3 10.5 6.6 Q102 Q102 98fm Sunshine 106.8 15-34 % Sales Houses 25-44 %

Other RTE Other 1.1 0.6 RTE 13.8 20.8 urbanmedia urbanmedia 31.6 28.4

Media Central Media Central 12.1 7.0 46.5 IRS Plus 38.0 IRS Plus

FM104 Other FM104 Other Spin 1038 6.7 9.7 12.7 5.5 1.6 98fm Spin 1038 4.7 Q102 5.9 5.8 Sunshine 106.8 6.9 98fm 7.8

10.1 Q102 68.0 National 47.5 7.2 National Sunshine 106.8

35-54 % Sales Houses 45+ % Other Other urbanmedia 0.9 urbanmedia 22.8 25.4 RTE 12.5 1.6 IRS Plus 9.8 51.1 RTE IRS Plus 12.5 25.0 38.5 Media Central Media Central

Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 440 Universe: 131 Sample: 1,007 Sample: 299 22 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – Cork & Cork Sales Houses 15-34 000’s Cork Stations 25-44 000’s

Cork's RED FM Cork's 96FM C103 Cork's RED FM Cork's 96FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central

2018 2019 2018 2019 Universe: 139 Universe: 156 Sample: 325 Sample: 360 23 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Weekly Reach – Cork & Cork Sales Houses 35-54 000’s Cork Stations 45+ 000’s

Cork's RED FM Cork's 96 FM C103 Cork's RED FM Cork's 96 FM C103

2018 2019 2018 2019

Sales Houses

RTE Media Red FM urbanmedia RTE Media Red FM urbanmedia Central Central 2018 2019 2018 2019 Universe: 161 Universe: 215 Sample: 346 Sample: 493 24 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share Cork & Sales Houses All Adults % Cork Stations HKWK % Other Other 6.4 7.6 22.9 Cork's 96FM 24.7 Cork's 96FM 30.3 National 37.0 National 21.0 Cork's RED Cork's RED FM 6.8 30.6 FM 12.8 C103 C103 All Adults % Sales Houses HKWK % Other Other RTE RTE 1.1 0.6 16.9 26.7 urbanmedia 31.5 urbanmedia 35.7 Media Central 20.4 15.5 Media Central 21.0 30.6 Red FM Red FM Sample: 802 Sample: 252 25 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 PT Market Share Cork & Sales Houses 15-34 % Cork Stations 25-44 %

Other Other 7.7 Cork's 96FM 7.9 Cork's 96FM 20.1 23.8 National 32.3 33.7 National Cork's RED 35.2 FM 5.1 30.9 3.4 Cork's RED FM C103 C103 15-34 % Sales Houses 25-44 % Other Other RTE 0.8 RTE 1.1 urbanmedia 23.3 17.2 23.5 urbanmedia 28.9

21.8 Media Central 17.2 Media Central 35.2 Red FM 30.9 Red FM

National National 35.1 39.6 Cork's RED 13.1 Cork's RED 25.4 FM FM 6.6 18.6 C103 C103 35-54 % Sales Houses 45+ % Other Other 1.0 RTE 1.0 19.8 urbanmedia 29.6 31.9 RTE urbanmedia 41.7 24.2 Media Central 12.3 25.4 13.1 Media Central Red FM Red FM Sample: 281 Sample: 427 27 © 2020 Ipsos MRBI JNLR Sales House Report – 2019-4 Regional

All Adults

Classic Hits 4FM iRadio NW iRadio NE Spin South West Beat 102-103 FM Radio Nova

2018 2019

Universe: 2,299 Universe: 610 Universe: 745 Universe: 446 Universe: 417 Universe: 1,391 Sample: 6,154 Sample: 2,414 Sample: 1,910 Sample: 1,866 Sample: 1,856 Sample: 3,710

4.6% 9.3% 6.9%

Classic Hits iRadio NW iRadio NE 4FM

15.1% 8.8% 3.7%

Beat 102- Spin South Radio Nova 103 FM West

2018 2019

Galway Bay FM Midlands 103 LMFM Limerick's Live 95 MWR Highland Radio KFM Radio Kerry

Uni: 212 Uni: 204 Uni: 261 Uni: 161 Uni: 106 Uni: 108 Uni: 181 Uni: 122 Sample: 483 Sample: 483 Sample: 483 Sample: 471 Sample: 483 Sample: 483 Sample: 483 Sample: 482

Shannonside KCLR Tipp FM South East WLR Northern East Coast Ocean FM Clare FM Radio Sound Radio

Uni: 100 Uni: 127 Uni: 130 Uni: 122 Uni: 96 Uni: 109 Uni: 118 Uni: 84 Uni: 95 Sample: 483 Sample: 483 Sample: 816 Sample: 483 Sample: 482 Sample: 483 Sample: 482 Sample: 482 Sample: 483

11.8% 4.3% 15.2% 6.9% 9.9% 2.6% 23.0% 9.0% 0.5% 29.5% 3.9% 2.9% 1.7% 31.7% 1.6% 38.5% 5.8% 7.2% 11.0% 7.8% KILKENNY/ LOUTH / 0.8% LAOIS, OFFALY KILDARE 3.8% MEATH CARLOW 7.7% 9.0% WESTMEATH 3.9% 7.9% 1.3% 18.7% 9.7% 2.5% 23.9% 9.3% 9.4% 16.2% 23.8% 27.1%

1.1% 15.4% 6.3% 7.6% 3.9% 5.2% 10.2% 1.1% 23.7% 11.0% 2.9% 31.6% 28.1% 2.9% 38.6% 9.0% 12.0% 6.8% WEXFORD 9.9% 0.0% WICKLOW LIMERICK 0.9% TIPPERARY 4.3% 6.0% 7.1% 0.9% 6.7% 8.7% 25.3% 17.1% 2.7% 27.7% 19.3% 9.4% 25.3% 10.9%

2.4% 7.0% 4.4% 7.5% 7.0% 9.1% 1.2% 5.7% 5.8% 8.8% 2.2% 9.1% 0.5% 31.0% 5.0% 5.0% 40.7% 8.7% WATERFORD 47.0% 8.1% CLARE KERRY GALWAY 53.2% 0.8% 15.3% 3.9% 15.3% 3.8% 1.4% 8.7% 6.7% 15.7% 9.9% 14.2% 10.5% 18.8%

0.9% 7.8% 9.7% 5.0% 7.7% 7.9% 8.1% 2.8% 2.0% 1.6% 1.5% 6.5% 0.5% 5.4% 3.4% 4.4% 5.6% 10.7% 32.2% 1.0% CAVAN/ 43.4% SLIGO/ 8.3% 5.6% L’FORD/ROS/ 46.3% 1.9% 4.6% 16.3% 0.8% MAYO S LEITRIM 7.7% MONAGHAN N LEITRIM/ N DONEGAL 55.9% 7.5% S DONEGAL 8.4% 18.6% 67.6% 11.4% 13.0% 11.0% 9.7% 12.5% 23.6%

2.2% 14.0% 15.7% 14.1% 11.4% 24.4% 20.2% 24.9% 18.5% 3.5% 4.4% 6.9% 0.8% 16.7% 4.6% 0.3% KILKENNY/ LOUTH/ LAOIS, OFFALY KILDARE 4.0% 12.0% CARLOW MEATH 6.7% WESTMEATH 15.5% 14.7% 9.9% 19.6% 7.9% 22.0% 6.7% 8.4% 0.1% 15.9% 10.6% 8.0% 1.7% 17.8% 16.7% 17.5% 1.3%

2.0% 2.3% 6.7% 14.8% 20.6% 18.0% 20.7% 12.2% 26.2% 16.9% 1.2% 30.9% 5.7% 0.8% 3.5% WEXFORD WICKLOW 21.5% LIMERICK TIPPERARY 6.6% 14.4% 15.1% 6.9% 23.0% 14.7% 0.7% 7.8% 9.7% 7.4% 16.7% 18.7% 9.4% 14.7% 0.1% 2.7% 15.6% 11.7%

1.1% LOCAL 6.8%2.5% 4.5% 6.2% 14.6% 7.0% 13.5% 20.1% 21.9% REGIONAL 0.8% 20.9% 6.6% 9.4% 38.8% RTÉ RADIO 1 CLARE KERRY GALWAY WATERFORD 50.6% 13.6% 0.2% 6.9% 12.1% 7.8% RTÉ 2FM 11.3% 4.6% RTÉ LYRIC FM 13.8% 18.5% 17.7% 13.6% 4.0% 12.7% 11.8% 5.0% 15.6% NEWSTALK 2.1% 0.8% TODAY FM

DUBLIN COMM

2.0% 6.4% MULTI CITY 7.0% 3.9% 10.1% 0.8% 14.7% 13.0% 17.3% 2.3% OTHER REGIONAL/LOCAL 29.6% 2.6% 34.3% 16.6% 30.9% 0.3% 10.4% 1.7% 6.0% L’FORD/ SLIGO/N 4.2% CAVAN/ 5.5% N MAYO 48.6% 0.7% ROS/ LEITRIM/ MONAGHAN 0.2% DONEGAL S LEIT 11.1% S DONEGAL 9.8% 56.4% 12.2% 12.3% 16.7% 13.6% 4.1% 12.3% 8.1% 11.6% 15.8% 13.5% 9.1% 8.9% 13.1%

RTE • RTE Radio 1, RTE 2FM and RTE Lyric FM

IRS + • KFM, KCLR, Midlands Radio 3, South East Radio, East Coast FM, Tipp FM, Clare FM, Radio Kerry, MWR, Shannonside, Northern Sound, Ocean FM, Highland Radio, Sunshine 106.8 and Radio Nova Media Central • Today FM, Newstalk, 98FM, Spin 1038, Spin South West, iRadio North West, iRadio North East, Beat 102-103 and 4FM Urbanmedia ▪ FM104, Q102, Cork’s 96FM, C103, LMFM, Limerick’s Live 95FM, Galway Bay FM and WLR FM

Red FM ▪ Red FM in Cork