Issue No. 90 · Jan 2009 · ISSN 1610-238X Arts Management Newsletter The monthly Magazine for the global Perspective in Arts and Business

P E R S P EC T I V E S Dear readers, · More American Adults read Literature we hope that your start into the new year was successful, but not a too heavy Page 2 one. However, due to the transforming modality of our field and the current economic crisis in many countries, we estimate both an exciting and chal- P O RT R A I T S lenging year for arts managers. We could even imagine a rising importance of · 1st Matteifestivalen the role of our profession in the whole society. It also remains us to fulfil our Page 5 role as a global network for arts and business - to provide and to share with C A L L F O R PA P E R S you facts, and ideas. With our re-launched website in December we achieved · 9th ESA Conference in a new level of information exchange. Thank you for your positive feedback Lisbon during the recent weeks. If some messages have not been answered yet, Page 8 please await our response within the next days. It was not so easy to accom- C O N F E R E N C E S plish the huge mail amount on both platforms we maintain - beside the · Review: Culture in commercial services, we have to accomplish, too. Motion Conference This delayed newsletter issue may not be a proof for any disaffection, but for 2008 in our endurance to wait for exciting stories. And we have those, as you will see Page 10 at the following pages. The National Endowment for the Arts in the United States · European Congress just announced the result of a big survey, that more American adults read for a World Culture literature. „Reading on rise“ - we found such a remarkable result an appro- Forum 2009 in Dresden priate story to start in the new year of arts management journalism. Our cor- Page 15 respondent Zenaida des Aubris just visited the first performing arts festival Matteifestivalen in Lulea (Sweden) and can report about the big success and her · Auditoria & Perfor- talk with the festival director. At the beginning of a workshop 2 weeks ago, ming Arts Centres there was announced a new stream for arts management at the up- Executive Summit coming ESA conference in September in Lisbon. We publish today the Call for 2009 in Barcelona Papers, which might be really interesting for some of you. For those, who Page 17 deal more with questions how to fund arts projects, the conference review by · Arts Reach National Julia Falkenstein should be worthy to read. The conference in December in Arts Marketing Confe- Brussels was to show a selection of projects, which were supported finan- rence 2009 in New York cially by the European Commission and the Culture Programme. Last but not Page 19 least, our newsletter introduces upcoming conferences to give you a selection · 19th IAMA Internati- of opportunities, where you can network and enhance your know-how for the onal Conference 2009 next time. A special invitation we want to give for the European Congress for in Luxembourg a World Culture Forum, taking place in one month in Dresden. The motto of the Page 21 congress 2009 is as simple as ambitious: „Culture is more“. We totally agree and hope for exciting discussions in Dresden - perhaps with you, too?

Yours Dirk & Dirk

www.artsmanagement.net Arts Management Newsletter · Issue No. 90 · Jan 2009 · Page 2 Perspectives

O N L I N E www.arts.endow.gov More American Adults Read Literature Literary reading on the rise for first time in history of Arts Endowment survey

Washington, D.C., January 12, 2009 -- For the first time in more than 25 years, American adults are reading more literature, according to a new study by the National Endowment for the Arts. Reading on the Rise documents a definitive increase in rates and numbers of American adults who read litera- ture, with the biggest increases among young adults, ages 18-24. This new growth reverses two decades of downward trends cited pr