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About Reaching Children Through Entertainment a Publication of Brunico Communications Inc US$7.95 in the U.S. CA$8.95 in Canada US$9.95 outside of Canada & the U.S. November/December 2006 2 ® About reaching children through entertainment A Publication of Brunico Communications Inc. NTED IN CANADA NUMBER 40050265 PRI 40050265 NUMBER USPS Approved Polywrap AFSM 100 CANADA POST AGREEMENT POST CANADA © Junior Productions GmbH/CrocYard Productions GmbH 2006 Productions GmbH/CrocYard © Junior Productions EM.Entertainment I A Member of the EM.TV Group www.em.tv 002soldcovernov_dec06.indd2soldcovernov_dec06.indd 1 111/16/061/16/06 66:00:32:00:32 PPMM KKS4241.DECODE.inddS4241.DECODE.indd 2 111/17/061/17/06 44:29:18:29:18 PPMM KKS4241.DECODE.inddS4241.DECODE.indd 3 111/17/061/17/06 44:30:40:30:40 PPMM new ways to experience each 2issue of KidScreen OPTION 1 Now you can watch streaming video in a digital online version of our magazine. On screen, it looks like the print version, but offers video, interactive web links and much more! OPTION 2 You can now also save a PDF version of our print edition on your hard drive, with full printing and offl ine reading capability. To experience either digital version go to www.kidscreen.com today “It’s very well done. Congratulations!” - Francois Deplanck, TPS Jeunesse & Teletoon Advantages of the digital format • Immediate delivery. • Ability to search full text for any word or string of words. • HTML links to web sites in editorial and advertising. • Contents page provides direct links to each article listed. • Streaming video and audio. • PDF File can be saved on local hard drive for future reference. • Individual pages or the entire issue can be printed from the PDF fi le for local use. ® kkidscreenidscreen iipagespages hhouseouse aad.inddd.indd 1 11/24/06/24/06 66:43:30:43:30 PPMM 1122 2255 1199 2299 1144 2244 nnovember/decemberovember/december 0066 HHighlightsighlights ffromrom tthishis iissuessue Special Reports 11 up front 30 marketing p 34 TREND SPOTTING • Food Fight: New ad regs • Club Hopping— v. 2.007 do little to settle childhood Marketers navigate the world Industry execs put their fingers obesity debate of kids social networking on the pulse of current trends that might just pack a future 16 ppd 33 digital bytes punch in the kids biz over the • Got it Need it—Free-to- • Corus’ Constellation takes next 12 months air diginet ABC2 takes flight MMOG out of this world • Xbox 360 goes Hollywood p38 LICENSING ONE ON ONE 23 licensing WITH GARY CAPLAN • Sakar focuses on kids licenses 46 coolwatch Sony’s George Leon • Check out the cool stuff sits down for a chat 27 retail kids are carrying around • Aussie preschool DVD solution boosts sales Cover This month’s international cover features an image of preschool show Croco Loco from back of the book EM.Entertainment, while domestic copies sport an ad for The Doodlebops from Cookie Jar Entertainment. 42 People Pages 44 Contact File 45 Calendar NOVEMBER/DECEMBER 2006 5 55-contents-nov.indd-contents-nov.indd 5 111/20/061/20/06 33:20:33:20:33 PPMM editorial ® November/December 2006 • Volume 11, Issue 9 VP and Group Publisher Donna MacNeil ([email protected]) Managing Editor Lana Castleman ([email protected]) Tel: (416) 408-2300 The year of living digitally Fax: (416) 408-0870 Senior Writer Kate Calder ([email protected]) ooking back at the past year, you’re not alone if you think the industry had gone mad Staff Writer as a hatter (or several) over digital. Talk of the internet and new media 2.0 ran wild at Gary Rusak ([email protected]) Lmost markets, and digital developments received their share of ink in these pages. But Art Director nearly 12 months on, things that matter most to IP owners and producers like sustainable Jubert Gutierrez ([email protected]) multi-platform business models and the division of digital rights remain largely unsettled. One Writers and Contributors, exec I interviewed for “Trend spotting v. 2.007” (page 34) went as far to suggest that the cur- Gary Caplan, Studio City Jim Benton, Bloomfield rent digital environment was starting to feel a bit “dot-commy”—in other words, there’s a lot of hot air filling up a bubble that’s getting ready to burst all over the media industry. And after ADVERTISING SALES coming across the headline “Video Venom” while performing my daily on-line troll for news, (416) 408-2300, 1-800-KID-4512 I started to wonder if the poster children for this new media age were going to be the ones Associate Publisher wielding the giant pin. Myles Hobbs ([email protected]) According to the article, there may just be a revolt fomenting on YouTube—and it’s not Senior Account Manager amongst the big media conglomerates grousing about the myriad of copyright violations taking Mike Croft ([email protected]) place on the site. In this case, it’s the constituency most responsible for the popularity of YouTube and the phenomenon of user generated content, the average people who post their clips and Account Manager Ian Lambur ([email protected]) drive web traffic that now numbers in the hundreds of millions. It seems after the US$1.65-billion Google buyout, the forging of revenue-sharing agreements with major media players like NBC Publisher’s Assistant and CBS, and talk of moving YouTube to mobile, some of the smaller content providers (the David Terpstra ([email protected]) average home computer owner) think it’s time they got their fair share. After all, they reason why Conference Producer should YouTube be making money off of content it’s not paying for? Meredith Jordan ([email protected]) Of course, the logistics of tracking down individual posters of non-copyrighted, original CONTACT US: material and cutting deals are somewhat nightmarish. But imagine if these little guys decided Tel: (416) 408-2300 en-masse to boycott the site and stop posting clips, where would the billion-dollar venture Fax: (416) 408-0870 be then? It’s a spooky thought for Google, no doubt. www.kidscreen.com At any rate, perhaps indie producers and IP owners in this business can look to these 366 Adelaide St. West Suite 500 guys for inspiration. Just like TV programming, digitally distributed content cost money to Toronto, Ontario Canada M5V 1R9 make—maybe it’s about time to start holding back until there’s a tangible payoff in sight. Cheers, Lana Oops! In “Staying the Course: French broadcasters continue to pack skeds with exclusives,” (September 2006, p. 110) we Watch for the next issue of mistakenly identified the producer of CGI series Panshel. Angoulême, France’s Production & Partners Multimedia is the show’s producer. Meanwhile, the lead UpFront story in our October 2006 issue (p. 31) caused some confusion among KidScreen: our readers. We’d like to clarify that KOL remains and will always be wholly owned by Dulles, Virginia’s AOL. In the same issue, “Hard Times: Kids programming in the U.K. faces an uncertain future,” (p. 115) we credited Warner Bros. as producer of My Gym Partner is a Monkey, when it is, in fact, a Cartoon Network original. At the same time, we stated January 2007 Foster’s Home for Imaginary Friends would be airing after 3 p.m. on Cartoon Network Too—this is not the case. KidScreen regrets the errors. Street Date: January10 6 NOVEMBER/DECEMBER 2006 66-editor-nov06.indd-editor-nov06.indd 6 111/20/061/20/06 33:15:28:15:28 PPMM PEANUTS © United Feature Syndicate, Inc., DILBERT ©SAI, Precious Moments ©PMI PEANUTS © United Feature Syndicate, Inc., DILBERT For more information, please contact Rita Rubin at United Media 200 Madison Avenue, New York, N.Y. 10016. Phone: 212 293 - 8500 Fax: 212 293 - 8551 KKS.4225.UnitedMedia.inddS.4225.UnitedMedia.indd 1 111/16/061/16/06 22:55:10:55:10 PPMM ® November/December 2006 • Volume 11, Issue 9 publisher’s notes Brunico Communications Inc. his issue marks not only the end of 2006, but the end of KidScreen’s tenth anni- President & Executive Publisher versary year. On that occasion I would like to extend a very special thank you to James Shenkman ([email protected]) T everyone in our KidScreen community for your continued support and enthusiasm Controller for our magazine, our events and our team. I feel very fortunate to be part of an industry Linda Lovegrove ([email protected]) that is so open to sharing ideas, opportunities, information, and time. You’re all just a whole VP & Group Publisher, Children’s Entertainment lot of fun too, so that makes our jobs that much more enjoyable! Thank you and very best Donna MacNeil ([email protected]) wishes for a happy holiday season. VP & Editorial Director Earlier this month we announced an exciting new partnership with the National Mary Maddever ([email protected]) Academy of Television Arts & Sciences which will see the nominations for the Daytime VP & Group Publisher, Nonfiction Entertainment Emmy® Awards for Children’s Programming announced at this year’s Diane Rankin ([email protected]) KidScreen Summit. What better cheering squad for nominees and their teams? Join us at VP, eBrunico and Circulation the Summit on Wednesday, February 7, 2007 to join in the fun. Omri Tintpulver ([email protected]) In addition to the new Broadband Emmy Award for Children’s programming, categories EVP, include: Outstanding Children’s Animation • Outstanding Special Class Animated Program • Outstanding Canadian Marketing/Canadian Entertainment Directing in a Children’s Series • Best Original Song in a Children’s Program and in an Animated Program • Laas Turnbull ([email protected]) Outstanding Performer in an Animated Program • Outstanding Children’s Series • Outstanding Pre-School BrunicoCreative Children’s Series • Outstanding Performer in a Children’s Series • Outstanding Children/Youth/Family Special Director, Creative Sevices • Outstanding Writing In a Children’s Series.
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