REACH OUT AND TOUCH THE JOY OF THE PHYSICAL IN THE DIGITAL AGE 17/03/2020 12:33 Welcome_3 THE THINGS WE TOUCH MEAN MORE TO US. We become attached to them. We understand them more deeply, rely on them, gravitate towards them. Print is a haptic experience. This publication – with its thought-provoking essays, eye-opening statistics, powerful illustrations and tactile pages – takes you on a journey to discover how the power of touch changes the way we think, feel and behave; and ultimately, infuences how we spend our money. Print is an enduring force in the digital age. We remember text and recall brand advertising more when we encounter them in print. We trust the printed word more than the pixellated one. Print excites the senses in a way that no other medium can replicate. Reach Out And Touch is published as a partnership If print were invented now, you would be amazed at this haptic medium – between Sappi Europe it’s a wonder format you can touch, carry and feel. Reading a magazine, book and John Brown. or newspaper – even a leafet or menu – is an experience that engages more of our senses by virtue of the paper’s physicality. As such, print can be a physical manifestation of a brand and our perception of it – it is trust, quality and value come to life in three dimensions. 8 Baldwin Street, Leading global paper manufacturer Sappi and award-winning content creator London EC1V 9NU. Tel +44 20 7565 3000, John Brown are passionate about paper, storytelling and engaging consumers in
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