QV1 Plaza Is the West End’S Key Feature and Native Flowerbeds, QV1 Plaza PLAZA Dining Precinct
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NEW LEASING OPPORTUNITY WHERE PEOPLE MEET AN UNEXPECTED ENVIRONMENT AS AS ENVIRONMENT AN UNEXPECTED THE MODERNIST TO A COUNTERPOINT OF THE ICONIC ARCHITECTURE SEIDLER BUILDING HARRY Q V 1 Located on the Hay Street side of the With its magnificent circular oculus, water building, QV1 Plaza is the West End’s key feature and native flowerbeds, QV1 Plaza PLAZA dining precinct. It is the social heart for the offers a vibrant meeting place where building and its surrounds. workers and visitors can enjoy great food and beverages, pop-up events and catch QV1 Plaza offers a diversity of food and up with friends. beverage experiences across breakfast, lunch and dinner. It is currently home to The available flagship food and beverage Eat House, Mary Street Bakery, Freshii, space is positioned on the corner of Hopper, Zensaki Japanese Canteen and Hay and Milligan street, offering Tiny’s Bar and Liquor Emporium. incredible exposure. WHERE WHERE MEET MEET PEOPLE PEOPLE A MEETING OF PEOPLE, PLACE AND SPACE IN THE ENVELOPE OF AN ICONIC BUILDING THAT SETS ITSELF APART IN THE SKYLINE RENOWNED PREMIUM BUILDING IN CBD ICONIC TWO STREET FRONTAGES - MILLIGAN AND HAY PREMIUM NORTH-FACING ASPECT TO RETAIL PLAZA DIRECT ACCESS TO PUBLIC TRANSPORT BUILDING HIGH INCOME WORKERS IN CORE CATCHMENT ARCHITECTURAL DESIGN FEATURES PROSPECT FOR GROWTH IN CATCHMENT POPULATION HOME TO PERTH’S LEADING LEADING PERTH’S TO HOME BUSINESSES IN RESOURCES, AND PROPERTY LEGAL, ENGINEERING QV1 is an iconic 43 storey modernist tower located at the top end of St Georges Terrace, Perth’s most prestigious business address. Designed by internationally renowned THE BEST RETAIL architect Harry Seidler AC, QV1 was 1,172m2 of retail floor space plus 125m2 of alfresco dining area. ADDRESS completed in 1991 after nearly six years in development and was the largest single building project in the CBD at COMMERCIAL the time. To this day QV1 remains one 61,064m2 over 38 levels of commercial office space. of Australia’s most iconic and beautiful Occupancy rate in building 93.9%. (as at March 2017) office buildings. In Perth, no other Tenancy Mix: Legal, IT, Resources, Engineering and Property. office building comes close to QV1. Accommodating industry leaders SUSTAINABILITY including Chevron Australia, Herbert NABERS: 5.5 star Indoor Environment, Smith Freehills, King & Wood 5.5 star Energy, 4 star Water. Mallesons, Clayton Utz, WorleyParsons Services, BP Developments Australia, LINK Group, CBRE, Allens, CNOOC, AMENITY Probax and The Ardross Group. Multi-storey car park, conference centre, rooftop garden, fitness centre, concierge, 24 hour security. WALK JAMES ST PERTH MIN 10 CULTURAL CENTRE ROE ST STATE ART THEATRE GALLERY CENTRE OF WA LOCATION QV1 LK IN WA 5 M P YAGAN QV1 PLAZA SQUARE RAC 2 P QV1 PUBLIC CAR PARK ARENA 5 LOCATION RED CAT BUS ROUTE WELLINGTON ST TH’S MOST MOST TH’S ← P LK R BLUE CAT BUS ROUTE MITCHELL FWY N WA FORREST MI SHAFTO 2 PLACE YELLOW CAT BUS ROUTE LANE 3 LOCATION P MURRAY ST GREEN CAT BUS ROUTE MURRAY ST MURRAY ST MALL MURRAY ST GODERICH ST H P P BUS PORTS P H PIER ST TRAIN STATIONS KING ST IRWIN ST RIA AVE HAY ST HAY ST MALL BARRACK ST HAY ST FERRY HAY ST O H PARKING A STAND OUT LOCATION FOR FOR OUT LOCATION A STAND BEVERAGE AND RETAIL FOOD, OF PE AT THE BASE BUSINESS ADDRESS INFLUENTIAL P VICT P TAXI 240 SGT PARLIAMENT ST GEORGES TCE ST WILLIAM ST GEORGES TCE ADELAIDE TCE FREEWAY ACCESS HOUSE CHANNEL 9 P H WILLIAM ST TRAIN LINE H STIRLING H SPRING ST HOTEL Mill St GARDENS KWINANA FWY P THETHE ESPLANADE ESPLANADE MOUNTS BAY RD ST BARRACK CAPITAL Elizabeth Quay and Yagan Square, SQUARE PUT YOUR QV1 Plaza is located on the northern side TRANSPORT REF HARVEST TCE MOUNTS BAY RDH of the QV1 building, bounded by Milligan combined with the redevelopment of 4 1 ELIZABETH SUPREME Elizabeth Quay Station 1 MALCOLM ST → QUAY and Hay Street. major retail destinations Forrest Chase P COURT GARDENS BUSINESS HERE Perth Station 2 PERTH 6 RIVERSIDE DVE and Raine Square and new comers like CLIFF ST CONVENTION The site is close to multiple train, bus and Perth Underground 3 MOUNT ST AND EXHIBITION ELIZABETH the State Buildings are all contributing CENTRE QUAY car park options, including onsite parking to driving local, national and Elizabeth Quay Bus Station 4 JETTY BELLBarrack TOWERSquare for over 1,000 cars. At the top of the Perth Busport 5 international visitation. terrace, QV1 Plaza is easily accessible by Elizabeth Quay Jetty 6 7 JACOB’S BARRACK ST car from the western suburbs and Perth’s QV1 Plaza is ideally located to take Barrack Street Jetty 7 LADDER JETTY advantage of the 15,500 seat RAC major freeways. Arena located down Milligan Street FRASER AVENUE WALKING TIMES Putting your business at QV1 Plaza will with a program of local, national and E V see an onsite captive customer market, King Street Shopping 7 min I R international events year round. D SWAN RIVER supported by the expected increased Kings Park 10 min E D I THE MOUNT S day and night economies with Perth’s And you’re in good company at Hay Street Mall 11 min R HOSPITAL E V I growing population. Forecast investment QV1 Plaza. Join Eat House, RAC Arena 7 min R Red and Green CAT Stops 1 min from leading accommodation brands, Mary Street Bakery, Freshii, Hopper, KINGS Zensaki Japanese Canteen and PARK TO ROTTNEST including Westin and The Ritz Carlton, VIA FREMANTLE TO SOUTH PERTH along with strong apartment development Tiny’s Bar and Liquor Emporium. supports a growing residential population. WORKERS 65% of workers in core catchment are O N earning above $78,000 per annum compared to 46.3% of Perth CBD workers YOUR on average. 47.5% of the core QV1 catchment workers earn $104,000 or more per annum DOORSTEP compared to 30.2% for Perth CBD on average (based on 2016 Urbis Report). Major employing industries in the catchment area include professional, scientific, technical services (33.5%) and mining (24.9%). GREAT CATCHMENT GREAT CATCHMENT RESIDENTIAL STRONG TENANT AUDIENCE DINNER TO BREAKFAST The statistics speak for themselves, A CAPTIVE CATCHMENT whether it be the current onsite 2,500+ workers in QV1 building (onsite). AUDIENCE tenant audience, or those who will be compelled to cross the road or walk a 15,100 workers estimated at present city block, all paths will lead to in catchment, forecast to grow to QV1 Plaza. 16,700 by 2026. RESIDENTS The estimated resident population of Central Perth - West is 3,214 (June 2018) and forecasted to grow to 5,300 by 2036. In Central Perth – West, 24.3% of households earned an income of $2,500 -GROWING POPULATION OF LOCAL OF LOCAL POPULATION -GROWING or more per week in 2016 (Profile ID, R City of Perth Community Profile, June 2019). A CAPTIVE ONSITE AUDIENCE AND AN ONSITE AUDIENCE AND AN A CAPTIVE WILL AND WORKERS RESIDENTS, TOURISTS PLAZA QV1 SUPPORT EVE 2.59 MILLION PEOPLE IN WA (ABS NOV. 2016) BREAKFAST 2.2% ANNUAL EMPLOYMENT GROWTH IN WA (WA DEPT. OF TREASURY MAR. 2018) LUNCH 0.9% POPULATION GROWTH IN WA (ABS SEP. 2018) SHENTON ST DINNER 8% WORKFORCE GROWTH (URBIS MARKET PROFILE MAY 2016) JAMES ST ROE ST FOOTBRIDGE BEAUFORT ST WILLIAM ST SECONDARY The secondary customer segment for RAC QV1 is similar to that of the primary ARENA segment. However, its parameters WELLINGTON ST extend to include office workers that NORTH work in the CBD, yet fall outside of QUEEN ST Understanding where the customers ← the 500m radius surrounding the QV1 MURRAY ST SURROUNDING MITCHELL FREEWAY MURRAY ST MURRAY ST MALL MURRAY ST will come from and who they are is precinct. These customers may also QV WEST WOLF LANE QV1 PLAZA important. QV1 Plaza customers include visitors to the CBD and/or QV1. KING ST SHAFTO LN SHAFTO LIQUOR EMPORIUM RESTAURANTS BAR BAKERY ARTISAN DINING LUNCH ROASTERS COFFEE IRWIN ST P ST MILLIGAN are segmented by primary and BARRACK ST TRADE AREA HAY ST HAY ST HAY ST HAY ST MALL HAY ST BARRACK ST BARRACK secondary targets. ST WILLIAM QV1’s main trade area can be defined as PIER ST PRIMARY those areas/demographics that fall into QV HAVELOCK ST HAVELOCK QV1 Plaza primary customers will be its primary and secondary sectors. ST GEORGES TERRACE ST GEORGES TERRACE predominantly aged between 18 and WILLIAM ST KWINANA FREEWAY The Urbis National Office Worker CORE COURT 39 and work within the QV1 building, or LANE STIRLING SHERWOOD SHERWOOD Mill St SPRING ST ST HOWARD GARDENS nearby buildings within an approximate Survey found that the majority of CBD MERCANTILE TRADE CATCHMENT AREAS THE ESPLANADETHE ESPLANADE 500m radius of the precinct. The workers are reluctant to walk much MOUNTS BAY RD Assessment of Market Potential (August household status of these customers is beyond 500m, or two city blocks, to 2016) where the trade catchment area is → MOUNTS BAY RD likely to be dual income with no children access regular lunch time or coffee SUPREME MALCOLM ST PERTH ELIZABETH COURT GARDENS defined in three areas: Core, North and CONVENTION or young families. They are employed purchases. This is reflected in Urbis’ QV1 QUAY West frames. AND EXHIBITION – Retail Plaza Assessment of Market CENTRE RIVERSIDE DRIVE in either a professional, clerical or MOUNT ST Potential (August 2016) where the trade FERRY administrative position and have an PORT catchment area is broken into three key Barrack annual household income of between Square $125,000 to $250,000. areas of trade. QV1 PLAZA – Located at the corner of JACOB’S Hay and Milligan Street, Perth.