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Home , Acquaviva delle Fonti, Adelfia, Bitonto, Bitritto, Capurso, Cassano delle Murge

THE HEART OF PUGLIA

Terra di Pdo Oil

C ONSORZI O DI TUTELA OLIO DOP “If goodness, moderation, virtue, wealth, sciences, defended this area as few nobility could prevent death, Federico, would do in the future. Between history who lies here, would not have died”. and legend, the figure of Frederick II of This is how the famous historical and Swabia embodies the endless cultural, medieval Florentine chronicler Giovanni architectural, scientific and agricultural Villani describes Frederick II of Swabia, paternity of the “heart of Puglia” that known at that time as “Stupor mundi”, we want to tell. , the castle the astonishment of the world, and The Puglia Sveva, whose features were symbol of the Puglia Sveva which now tracked by the most enlightened mon- Puglia Sveva is a territorial brand created by the Consortium for the protection of the Castel del Monte DOC wines and the LEGEND OF PUGLIA Consortium for the protection and valori- zation of the PDO Terra di Bari extra virgin oil, with the support of the Ministry collects in this absolute identity brand. arch of the Middle Ages: a man, as poet of agricultural, food and forestry policies, Frederick II, Emperor of the Holy Roman Ugo Foscolo reminds us, “aspired to able to tell and promote the excellence Empire from 1220 to 1250, lived and ex- unite under one prince, one form of of the “heart of Puglia”. periences these places; he loved them, government and one single language; Starting with the wine and the extra virgin he built houses and castles, including and to pass it to his successors as a pow- , and then involving all the other the enigmatic and severe Castel del erful reign among the monarchies of actors in a territory with ancient tradi- Monte (Unesco World Heritage Site ”. A revolutionary desire for unity tions, Puglia Sveva is the symbol of an since 1996), kept falcons for hunting, and freedom that would have taken the environment unique in Italy: a true oasis scanned the sky to interrogate the stars, first steps right from his cherished land, of culture, serenity and pleasure. studied algebra, medicine and natural the Puglia Sveva.

PUGLIA SVEVA

Farms, wineries, oil mills, dairy factories, Canne della Battaglia pottery workshops, museums and historic towns, on the seaside or at the heart of the Murge area, draw the weft and warp of one of the most authentic and original environment of the region. A clear and pure light illuminates the landscape, nourishing the body and soul of those who are even just passing by, and the pleasure of the senses is the only way to keep track of time. Puglia Sveva is the promise of uniqueness, quality, tradition and discovery of the unique essence of the “heart of Puglia” which, in a not too distant past, was for the entire West a popular choice for the

“Wonder of the World”. Castel del Monte THE DISCOVERY OF PUGLIA

Around Castel del Monte

The phenomenon of karst The karst in Puglia is a geological phenomenon which affects much of the region but its most visible expression lies right in the Murge, influencing the composition and the adaptation of crops. Limestones, crevices, caves, cavities and furrows, called “lame” or “gravine”, are an integral part of this landscape which, however, does not show a total From the sea to the High Murgia, the In the High Murgia, then, the dominant homogeneity, as it divides into three geological ancient plateau that forms the back- color is the dazzling white of the stones sub-zones: the high, the low and the coastal Murge. bone of most of the region, this area that burst from the inside of a land that is a succession of colors. seems a casket of the remains of the It starts from the blue and the light fossil giant that geological sciences blue, where the line between sky and call Murgia karst. water is blurred and shimmering, and The teritory of the Puglia Sveva is then proceeds towards the ocher soil very ancient, calcareous and rocky; and white stone of , a local tufa the surface water is almost totally which the cathedral of the coastal town absent, although abundant in the The terroir was built with deeper crevices of the rock of this Bari, San Nicola In the back country then comes the ancient underground. green, not only the one of the olive The climate in winter is characterized trees and vines, but also the one of by a marked continentality in inland the woods in which cohabit trees like areas, which becomes milder and more the Macedonian oak, the downy oak, Mediterranean descending towards the holm oak, the hackberry, the wild the sea. Summers are hot, dry, some- olive and the mastic. times very arid, with sporadic rainfall but good daily temperature ranges, especially in the higher inland areas. 

Vineyards, olive groves, orchards and vegetable gardens dot the Puglia Sveva, which gets colored here and there by farms, villages, wineries, oil mills and dairy factories. There are many places to live and dis- cover, from Trani to di Puglia, Barletta, , , famous for the Jatta National Archeologic Mu- The Puglia Sveva is a land of contrast seum, , , Alberobello with its trulli houses pro- and absolute, a place of unique experiences tected by UNESCO, , , capital of the bread, and Bari and, in every season, a trip that means itself, the capital of history, gastronomy discovery, adventure, warmth, excitement, and one of the most fascinating cross- roads of peoples and cultures in Italy. wonder and endless pleasure.

Bitonto, Co-Cathedral of St. Valentine

THE ENCHANTMENT OF PUGLIA

Altamura Dominating the whole territory, right in the heart of this area, the Alta Murgia National Park, established in 2004 and nowadays the largest rural park in Italy and one of the largest in Europe. Charming and inhospitable at the same time, this environment represents, step by step, the work of adaptation of peo- ple to a habitat among the most severe of the Italian peninsula. Dry stone walls, “casedde”, “trulli” and “jazzi” for the housing of sheep mark an almost Trani, Cathedral view indefinite space, inflexible, hard and Alta Murgia National Park sometimes with a lunar appearance. Coratina Cima di Bitonto THE PEOPLE OF PUGLIA Barletta o Cima di Mola nt Trani fa O e 633 farmers, thanks to the love for their land, produce in full compliance with the specifi- m iu cations, observing specific planting, growing and harvesting characteristics for the . F Andria

BARI

The quality path continues along the production chain: therefore, millers, cooperatives, Bitonto

Corato

Mola di Bari

producer organizations and bottling companies, ensuring milling and bottling complying Castel del Monte

Bitetto

Minervino Murge with the rules, become – just like the olive growers – guarantors of the authenticity of the Polignano

Cellamare Ruvo di Puglia

PDO Terra di Bari extra virgin olive oil. Grumo Noicattaro

Sannicandro Valenzano Torritto Sammichele Adelfia Cassano Castellana 6,5 million 21 36 PDO bottles miller bottler Gravina Acquaviva Turi Altamura Alberobello produced members members Gioia del colle Santeramo 633 15,839 olive hectares cultivated growers Consortium for the protection and valorization of the PDO Terra di Bari extra virgin olive oil.Production area.

Besides the farmers, 36 members of the Finally, there are members who cover the Consortium take part to the PDO production entire PDO Terra di Bari production chain, Promoting the territory of Puglia Sveva Since the PDO Terra di Bari mark was chain, as olive growers, millers or bottlers. from the harvesting to the marketing of the and especially the extra virgin olive obtained in 2009, the Consortium strives Seven among them are both olive growers oil, in this category there are 2 companies: oil produced here, since 2000, there for the promotion of the largest certified and producers of the PDO olive oil: Azienda Conte Spagnoletti Zeuli - Azienda agricola is the Consortium for the protection olive grove of Italy, promoting, year agricola De Carlo, Azienda Agricola Di Micco Spagnoletti Zeuli Onofrio, Frantoio oleario and valorization of the PDO Terra di after year, the care of the production, Pasqua, Azienda Agricola Marmo Maria – Guglielmi Carmela, and 8 cooperatives: Co- Bari extra virgin olive oil. By bringing from harvesting to milling, and parallel Tenuta Cocevola, Azienda Agricola Minervini operativa Agricola Progresso, Cooperativa together farmers, millers and packers, information activity for the consumers Gregorio - Marcinase, Azienda Agricola f.lli C.O.V.A.N. – Corona delle Puglie, Cooperativa the Consortium is an essential produc- about the uniqueness of this extra virgin Tandoi, Azienda agricola Salvatore Stal- Lavorazione Prodotti agricoli di – Terra tion chain within the key sector of the olive oil. lone - “Le tre colonne” and Torre di Bocca Maiorum, Elaiopolio . della Riforma region, ensuring, at the same time, the di Spagnoletti Zeuli Nicola & C. Fondiaria di Ruvo – Il Rosone, La Coratina preservation of the landscape and of 8 miller members are part of the Consortium Società Cooperativa, Oleificio cooperativo the rural heritage, and the quality of also as bottlers of the PDO olive oil: Agri- Cima di Bitonto, Oleificio Cooperativo della the certified excellence final product. natura, Agroalimentari del Colle, Biolevante Riforma Fondiaria di Andria – Tre Campanili, The extra virgin olive oil produced in the - Levante, D’Addato Agroalimentare, De Oleificio cooperativo Molfetta Goccia di territory of the Puglia Sveva is the result Carlo, Frantoio Galantino, Frantoio Oleario sole, Oleificio cooperativo produttori agricoli of an age-old interaction between man, Di Molfetta, Pellegrino. Among the bottlers di Molfetta – Terra di olivi. plants and care for all those stages of of the PDO Terra di Bari olive oil there are processing ranging from the collection the organizations of producers (OP) Aproli of olives to the bottling. Bari Società Cooperativa Agricola, Assoproli The activities of the Consortium intend- Società Cooperativa and Oliveti Terra di ed to maintain this ratio, guaranteeing Bari, and the following companies: Agridè, to consumers around the world that Dentamaro, Finoliva Global Service, Medsol irreplaceable bond between PDO Terra - Luglio, Olearia Desantis, Oliveti d’Italia, di Bari oil and its territory of origin. Sud Italia Alimentari. Cultivar, soil and climate, traditions and cultivation - processing techniques have always made the difference on Cima di Bitonto the quality of extra virgin olive oil. The This ancient variety of central Puglia has Protected Designation of Origin Terra spread mostly in the inner area of the di Bari regulates production regulate Coratina , where is also known all the stages of production, processing Apulian cultivar par excellence, the by the names of Ogliarola or Paesana. and bottling, ensuring quality and origin Coratina is widespread mainly in the The plants are often century-old, always of each extra virgin oil. province of Bari. The plants are vigorous vigorous and characterized by good and of excellent and constant produc- productivity, with a medium-high oil tivity, with a very high yield of oil. The yield. The extra virgin olive oil from THE ESSENCE OF PUGLIA result is an extra virgin oil in the medium Cima di Bitonto is pleasant, marked by or intense fruity category, unique for medium fruity notes and with a herbal, The PDO Terra di Bari is always fol- The Bitonto mention involves the use its high concentration of polyphenols, fresh almond fragrance and an always lowed by one of the three additional of the varieties of Cima di Bitonto and which give it the typical bitter and balanced, harmonic flavor. geographical indications: Castel del Coratina, for a minimum of 80%, and spicy flavor. For these qualities, the Monte, Bitonto and Murgia dei Trulli e is permitted in the municipalities of oil produced in the “heart of Puglia” is delle Grotte. Acquaviva delle Fonti, , Bari, Bi- different from any other product on the Castel del Monte is produced with netto, Bitetto, Bitonto, Bitritto, Capurso, market, boasting excellent antioxidant Cima di Mola the Coratina variety for a minimum of , , Gioia properties. Considered by many one of the oldest 80% in the municipalities of Altamura, del Colle, Giovinazzo, , cultivars in the Mediterranean, the Cima Andria, Barletta, Bisceglie, Canosa di Modugno, Molfetta, Noicattaro, Palo di Mola is the typical variety of the trulli Puglia, Corato, , Min- del Colle, Ruvo di Puglia, Sammichele area, and covers much of the coast of ervino Murge, Poggiorsini, Spinazzola di Bari , Santeramo this southern part of the province of and Trani. in Colle, Terlizzi, , Triggiano and Bari. The plant is often majestic and has Valenzano. Finally, Murgia dei Trulli e a good productivity, the maturation is delle Grotte, provides for the use of the late, between mid-October and the end Cima di Mola cultivar. The extra-virgin of November. The oil yield is high and olive oils produced in the towns of the resulting extra virgin oil stands out Alberobello, , Casa- for a well-defined character, preceded massima-Conversano, Locorotondo, by delicate notes of sweet almonds. Monopoli, Mola Bari, Noci, , Putignano, Rutigliano and Turi can boast such a mention. Among the extra virgin olive oils, the Then, analyzing the quantity of most effective from a health standpoint polyphenols, the extra virgin olive oil are those with a greater charge of from Coratina shows average values polyphenols, oleic acid and antioxi- around 1.030 mg per kilogram, with dants; Coratina, the main cultivar of peaks to 1,500 mg, i.e. almost three Puglia Sveva, is by far the richest variety times the average polyphenolic charge in the world of these components . The of most Italian cultivars. Not very far quantity of tocopherols, vitamin E, in from those of Coratina are the values Coratina is very high, with average of antioxidants and oleic acid varieties values of 290 mg per kilogram and of Cima di Mola and Cima di Bitonto. peaks of 450 mg, always per kilogram.

THE UNIQUENESS OF PUGLIA

Through targeted communication A constant yet modest consumption campaigns of the whole Italian olive of extra virgin olive oil helps to protect chain, the health properties of extra the heart, reduces the level of LDL cho- virgin olive oil are now well known. lesterol (the “bad” one), and increases Polyphenols, oleic acid and vitamin HDL cholesterol (the “good” one); it E, along with other components of slows aging, prevents arteriosclerosis, extra virgin olive oils, are the healthy facilitates the assimilation of calcium ingredients of this completely Italian and, thanks to an acid composition very and Apulian sauce. similar to the one of breast milk, it is a great product to wean children. Legumes and vegetables are always present: the sweet-bitter “lampascioni” wild onions, also called cipollacci or giacinti col fiocco, which are boiled, fried, but also preserved in extra virgin olive oil; the turnip tops, the broccoli, the beets, the beans, often mashed together with wild chicory, eggplants, peppers, artichokes and the famous sponsali onions - traditional dishes whose flavor is enhanced by a drizzle of raw PDO Terra di Bari extra virgin olive oil. Recipe book of Frederick II Puglia Sveva

Lamb, mutton and horse meat are the The PDO Terra di Bari oil is one of the THE TASTE OF PUGLIA most used, although they are a protein most important ingredients for the source if compared to cheese and dairy preparation of traditional desserts, such There’s not only wine and extra virgin olive oil in the Puglia Sveva, products which are unmatched in Italy as the cartellate, with a shape of a small but also an amazing amount of local gastronomic traditions and for variety and diffusion. The Andria baskets, also called of Andria, products which are difficult to find in other parts of the region. burrata, the manteca, the PDO fior di covered with cooked wine or honey, latte, the cottage cheese, the ricotta, or the sasanelli from Gravina and the An amazing variety of breads and pasta, starting with the Altamura the PDO Canestrato, the caciocavallo mostaccioli, all local culinary delights PDO bread, followed by the taralli, the friselle, loaves stuffed with and the scamorza are the kings and for an offer of excellence. olives and sun-dried tomatoes and the famous focaccia of Bari, queens of the tables of the Puglia Sveva, With the aim of enhancing the culinary the street food par excellence together with the onion calzone. as well as the wide variety of fish from traditions of the area, Puglia Sveva offers Among the types of pasta, the orecchiette stand out: seasoned the that makes this central an original recipe book inspired by the with traditional turnip tops, or with horse meat chops (or rolls) strip of the region one of the richest in recipes of the Liber de Coquina by sauce. Alongside the orecchiette, the mignuicchje, dumplings fish and seafood. Federico II, revisited and updated by very similar to the maloreddus of Sardinia, often flavored with the most prestigious chefs from Puglia. boiled arugula, tomato sauce and cacioricotta cheese. CONSORTIUM FOR THE PROTECTION AND VALORIZATION OF THE PDO TERRA DI BARI EXTRA VIRGIN OLIVE OIL Corso Cavour n. 2 Bari, Italy | tel. +39 080/2174455 email: [email protected] | website: pugliasveva.it

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With the contribution of the Ministry of Agriculture, Food and Forestry

Ministero delle politiche agricole alimentari e forestali