Port Coquitlam Community Recreation ENGAGEMENT CAMPAIGN REPORT Complex PROJECT MARCH 2014 Share Your Ideas Engagement Campaign Report By Diana Bulley, Carrie McIntosh, Chris Devauld and Nicholas Danford Book Design by Laura Galloway Published by: Context Research Ltd. 2014 Port Coquitlam Community Recreation Complex Project Share Your Ideas Engagement Campaign Report MARCH 2014 Contents Engaging the community Planning a New Community Recreation Complex............................... 7 in a dialogue about the Community Recreation Share Your Ideas Engagement Campaign........................................ 9 Online Survey............................................................. 9 Complex Project Community Dialogue Sessions..........................................11 Dedicated Project Phone Line and Email ..............................11 Communication and Outreach Materials ..............................12 Engagement Campaign Results ..................................................13 Online Survey.............................................................13 Community Dialogue Sessions.........................................23 a) Community and Recreation Group Representatives.......23 b) Riverside Secondary School Students ......................25 Additional Feedback....................................................26 Appendix A: Communication and Outreach Materials ........................27 Appendix B: Summary of Outreach Activities . .33 Appendix C: Raw Community Feedback ........................................35 Share Your Ideas Engagement Campaign Report 5 6 Share Your Ideas Engagement Campaign Report Planning a New Community Recreation Complex The City of Port Coquitlam is planning a Community Recreation Complex Project in the downtown area south of Wilson Avenue, between Mary Hill Road and Kingsway Avenue. Existing recreation facilities in this space are old and need to be replaced. The City sees this as an opportunity to create a vibrant community hub where people can connect, play and use a variety of services and amenities. An opportunity to create WILSON AVE Terry Fox a vibrant Library KINGS MAR MAR Y community hub Y Wilson Centre WA HILL RD HILL RD Y where people AV Recreation E can connect, Complex play and use KELLY AVE a variety of Former services and works yard amenities TYNER TYNER ST ST Community Recreation Complex Project HAWTHORNE AVE Planning Area Share Your Ideas Engagement Campaign Report 7 The project is in an early planning stage. Initial studies suggest the project could include: • Replacing the arenas, seniors’ centre, youth centre, and the library • Adding ice capacity, a pool, fitness facilities and new multipurpose spaces About • Integrating residential and commercial uses. To ensure the project reflects community values, the City, supported by Context 1,350 people Research, implemented the “Share Your Ideas” Community Engagement Campaign between February 15 and March 15, 2014. About 1350 people shared their ideas for a shared their new complex during the campaign. The engagement program activities and results are described in the following pages. ideas Key themes included the need for public gathering spaces and more activities 8 Share Your Ideas Engagement Campaign Report Share Your Ideas Engagement Campaign The City employed two strategies to obtain input on planning a new community recreation complex: conduct an online survey and host community dialogues. The tactics used to promote the survey are described below. City E-newsletter, Utility Notice, Earned Media Leisure Guide City Staff Community Engagement Online Social Campaign Media Dialogues - notice with Survey Campaign survey link - survey at pancake Outdoor breakfast Advertising -underpass banner Community Recreation Secondary Community Mobile Community - billboard - transit shelter ads Organization User Group School Kiosks Surveys Newspapers - posters Representatives Representatives Students Online Survey The foundation of the engagement campaign was an online survey promoted online through social media and e-newsletters, in person at kiosks, booths and by roving survey teams around the city, and through outdoor advertising channels including newspaper A focus on ads, transit shelter ads, posters, billboards, and an underpass banner on Lougheed Highway. Project information and the survey link were sent to every household in Port listening to Coquitlam as part of the utility notice and an ad appeared in the Leisure Guide. community A mini-kiosk with an iPad was set up for visitors and people doing business at City Hall. A media release was distributed to both local newspapers. To encourage participation, all interests and respondents were entered in a draw to win an iPad. To engage City staff, a link to the survey was sent out through the internal messaging values system and staff collected survey responses at a staff pancake breakfast. The City launched the 14-question online survey on its website beginning February 15th. The survey was open to all Port Coquitlam residents and business owners as well as non-residents that have an interest in a new complex. Share Your Ideas Engagement Campaign Report 9 The kiosks were staffed by members of the project team and featured iPads to collect surveys as well as a “Scrawl Wall” inviting people to show the City what is important to them related to a new complex either by writing or drawing on the wall or choosing an image from a set of printed pictures. 10 Share Your Ideas Engagement Campaign Report Community Dialogue Sessions a) Community and recreation user groups Nearly 100 representatives from 92 community and recreation user group Nearly 100 representatives organizations were invited to participate in a Community Dialogue Session. The ninety-minute sessions were structured around a discussion guide from 92 community and designed to gain insight into the user group perspectives related to a new complex. recreation user groups were b) Riverside Secondary School invited to participate in a To teach Grade 11 Social Studies students about urban planning and civic engagement, Riverside Secondary School invited members of the project Community Dialogue Session team to lead two mini-dialogue sessions with students so they could gain firsthand experience of a community consultation. After the dialogue sessions, the survey kiosks were set up during the lunch hour and students administered the survey to fellow students and invited them to share their ideas on the Scrawl Wall. Dedicated Project Phone Line and Email Account A dedicated project phone line and an email account were set up and monitored by the project team to provide additional opportunities for the community to share their ideas. Share Your Ideas Engagement Campaign Report 11 Communication and Outreach Materials To support and promote the engagement campaign, a suite of bright and eye-catching materials was created, including; • Kiosk sign, “Scrawl Wall,” and pull-up banner • Project fact sheet A project fact • Newspaper ads • Underpass banner sheet was one • CBS billboard • Transit shelter ads of the outreach • Community posters • E-newsletter materials • Utility bill notice • Social media posts (Facebook, Twitter, Instagram) designed to • Leisure guide ad • Media release reach the Samples of these materials are included in Appendix A. See Appendix B for a summary of outreach activities. The raw data from the survey can be found in community Appendix C. 656 622 6 16 22K 3.7K 292 30K 13 14 21 2 surveys online newspaper emails utility bill e-newsletters survey link leisure outdoor facebook tweets instagram completed surveys ads received notices sent to City staff guide ads, posters posts posts with project completed mailed ad & billboards team “Gather as much feedback from the community as you can. Engage with youth as well as adults and seniors. It’s the people of the community that will have the most to say and will benefit the most from the community space.” 12 Share Your Ideas Engagement Campaign Report Engagement Campaign Results Online Survey Over the thirty-day campaign, 1278 respondents completed the survey: 656 filled in the survey with a member of the project team and 622 filled in the survey online. The survey was launched on February 15th. Between February 15 and March 17, the project team invited people to complete the survey and share their ideas at kiosks in the Recreation Complex, the Hyde Creek Recreation Centre, the Terry Fox Library, the Terry Fox Theatre, and at the Gates Park Soccer Jamboree. Roving surveys were conducted by the project team at the soccer fields, the rec complex and the rec centre, the Oxford Market, the North Side PharmaSave, the Safeway and the downtown Starbucks. The survey consisted of 14 questions, which asked respondents to: • provide demographic information • share ideas about their vision for a new complex • state how they heard about the survey The project • select a preferred method of contact. team hosted 10 15 20 25 30 35 0 5 two community 52% 0-18 9% at least one dialogue child age 18 40% 19-29 9% or younger Port Coquitlam 30-39 sessions with North 21% 40-49 31% community 43% 50-59 15% 53% Port Coquitlam completed the and recreation South 60-69 10% survey with a 61% 39% 17% project team female male Other 70+ 5% member user group representatives Share Your Ideas Engagement Campaign Report 13 What is one thing you/you and your family would like to see in a new complex? Survey questions related to a new complex What is one thing you/you and your family would really like to see