SPORTSwww.sportsmanagement.co.uk MANAGEMENT VOLUME 14 Q2 2010
RAISING THE GOLFER’S GAME
2010 FIFA WORLD CUP™ FOCUS SOCCERCITY Sir Craig Reedie STADIUM the IOC executive shares his bidding expertise
SCOTSTOUN GROWING THE GRASSROOTS ATHLETICS STADIUM Club support opens for business is key for England Hockey
READ SPORTS MANAGEMENT ONLINE THE OFFICIAL WWW.SPORTSMANAGEMENT.CO.UK /DIGITAL MAGAZINE OF SAPCA
let’slet’s getget active
LEISURELEISURE INDUSTRYINDUSTRY WEEKWEEK 21-2321 23 September 20102010 · NNECEC BirminghaBirminghamm
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For more information on LIW 2010 visit www.liw.co.uk EDITOR’S LETTER
SPORTSwww.sportsmanagement.co.uk Evangelical about sport MANAGEMENT VOLUME 14 Q2 2010
s the new Conservative/Liberal Democrat coalition government takes power, policy makers, RAISING THE GOLFER’S GAME governing bodies and all those who rely on the public purse are keen to establish how the new
2010 FIFA WORLD CUP™ FOCUS A SOCCERCITY administration will approach the issue of funding for sport and active leisure. Sir Craig Reedie STADIUM the IOC executive shares his bidding expertise Throughtout the election, discussions have focused on the cuts in public funding necessary to balance
SCOTSTOUN GROWING THE GRASSROOTS ATHLETICS the books, leading to fears that sport will need to shoulder its own fair share of the pain. STADIUM Club support opens for business is key for England However, it’s unlikely sport will be the first budget to be scrutinised, as funding for this sector is small Hockey potatoes when compared with massive government departments such as pensions (£119bn), health care
READ SPORTS MANAGEMENT ONLINE THE OFFICIAL WWW.SPORTSMANAGEMENT.CO.UK /DIGITAL MAGAZINE OF SAPCA (£119bn), education (£84bn), defence (£44bn) and welfare (£105bn). Annual expenditure on sport and PHOTO: GETTY IMAGES SPORT Rory McIlroy winning the recreation for 2010 will come in at around £2bn nationally and £6bn locally. Quail Hollow Championship The consensus seems to be that expenditure on sport is likely to be relatively safe up to 2012, in support e-mail: please use contact’s of the Olympic Games, but most take a gloomy view of things after this point and seem resigned to cuts. [email protected] The question is, how hard will we lobby to protect sports funding and how effective will we be? SUBSCRIPTIONS We know the great value of sport to society, but history tells us that incoming administrations are Julie Albone often not up to speed with the intricacies of our sector and can be unaware of the great power and +44 (0)1462 471915 benefit of sport. We’re not great at self promotion and as a fragmented industry without a proper EDITOR Liz Terry representative body, we’re vulnerable when it comes to making a case for our own survival. +44 (0)1462 431385 And survive we must. The sports sector is in a totally different league now from the time when the MANAGING EDITOR Karen Maxwell We’re not great at self promotion and as a fragmented industry +44 (0)1462 471920 without a proper representative body, we’re vulnerable when it NEWS EDITOR Tom Walker comes to making a case for our own survival +44 (0)1462 471934 JOURNALISTS Conservatives were last in power. Thirteen years of funding and support from Labour have built a Martin Nash sector which employs around 3 per cent of the workforce – 600,000 people – and is growing fast at +44 (0)1462 471911 both a national and local level and across public, private and voluntary sectors. Pete Hayman +44 (0)1462 471938 We can look to other parts of the industry to see how powerful lobbys have been formed to make a PRODUCTS EDITORS case for continued funding. Leading organisations across the culture sector, for example, recently joined Sarah Todd forces to launch an initiative, Cultural Capital: A Manifesto for the Future, which argues that “investing +44 (0)1462 471933 in culture will build Britain’s social and economic recovery.” Seventeen organisations, representing ACTING PUBLISHER thousands of facilities, were involved in its creation, including the Museums Association, lottery John Challinor +44 (0)1582 607970 awarding bodies, the Cultural Learning Alliance and tourism, heritage, library and arts quangos. The authors make a powerful case for the arts and culture as both catalysts for change and a source DISPLAY ADVERTISING Jan Williams of inspiration and wealth creation, saying: “As the economy begins to move again, the +44 (0)1462 471909 cultural sector is ready to contribute to the upturn. We are ready to give our ideas Julie Badrick and energy to help with the restructuring that will be needed as the country +44 (0)1462 471919 renews itself.” The manifesto shows how arts and culture are a pivotal part DESIGN Ed Gallagher of the national life of Britain, arguing for continued funding and explaining +44 (0)1905 20198 the positive impact thirteen years of investment has had on engagement, Andy Bundy with record attendances and the highest ever levels of participation. +44 (0)1462 471924 The tourism sector has been similarly bullish over the years, Claire Toplis +44 (0)1462 471910 commissioning independent analysts to prove the economic value of INTERNET tourism. The sports sector must unite to create a similarly potent argument Dean Fox in defence of our sector. The time for infighting is over. +44 (0)1462 471900 Tim Nash +44 (0)1462 471917 Liz Terry, editor [email protected] CIRCULATION MANAGER Michael Emmerson +44 (0)1462 471932 the leisure media company publishes FINANCIAL CONTROL Sue Davis SPORTS +44 (0)1395 519398 MANAGEMENT
RAISING THE FINANCIAL ADMIN GOLFER’S GAME
SOCCERCITY Denise Gildea Sir Craig Reedie STADIUM the IOC executive shares his bidding expertise
SCOTSTOUN GROWING THE GRASSROOTS +44 (0)1462 471930 ATHLETICS STADIUM Club support opens for business is key for England Hockey
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 3 ISSUE 2 2010 IN THIS ISSUE
16 Olympic insight from Sir Craig Reedie 20 Johannesburg’s Soccercity Stadium hosts the 2010 FIFA World Cup
24 Creating a passion for hockey 32 Glasgow’s Scoutstoun
36 Free swimming update 62 Keeping up the standards of indoor sports flooring
6 Letters 20 FIFA World Cup: Facility Focus 38 Research: Deloitte reports on the We put the spotlight on Johannesburg’s lasting legacy of major sports events 7 Analysis: John Goodbody Soccercity football stadium Chris Gratton gives his verdict The new government’s challenges 24 Growing the grassroots: 40 Women’s cricket 8 Industry news England Hockey prioritises club support Tom Walker finds out how the ECB is welcoming this market with open arms 13 2012 Profile: Chris Hespe, 28 SportsSURF: Kent County Council’s head of sport, on Dr Paul Fleming and Dr Colin Young give 43 Sports conditioning: Golf creating a sustainable sporting legacy an update on sports surface research Sports scientists advise Vicky Kiernander on how golfers can raise their game 14 People news 32 New opening: Scotstoun Pete Hayman finds out how the redevel- 46 Upskilling the workforce 15 SAPCA news oped stadium offers more than athletics Crispin Andrews looks at how to obtain the skills to work in the sports industry 16 Interview: Sir Craig Reedie 36 Free swimming The IOC official talks to Karen A year into the government’s initiative, 51 Selling tennis Maxwell about Olympic values Kath Hudson checks on its progress Kath Hudson on the LTA/AEGON link-up
4 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK
ISSUE 2 2010
46 Offering the skills for a career in sport 51 The LTA scores an ace with AEGON digital magazine See Sports Management online www.sportsmanagement.co.uk/digital
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43 Sports conditioning for golfers 68 Attracting new media
57 Building schools 68 Sport’s new media age for the future 3D TV, pitch-side ads and club TV SAPCA’s Dr Colin Young looks at the buyers’ guide: technical guidance available for schools 70 Temporary lighting solutions For suppliers of products and and LEAs in the building progamme Karen Maxwell checks out Musco light- services, turn to page 80 ing rigs at the Winter X Games in Tignes 60 Sport-kit and how Philips’ LED lighting allows for SAPCA night-time sports in South Africa Sports Management 62 Maintaining indoor is the offi cial sports flooring 72 Buyers’ briefing: magazine of the Sports and Play Never underestimate the importance An update on grounds keeping Construction of maintenance to sports flooring products and machinery Association (SAPCA), the trade says Karen Maxwell body for the UK’s sports facility 76 SAPCA directory construction industry. Sports 66 Playable communities Management and SAPCA work in partnership to promote Susan Pape discusses the highlights 80 Sports directory high standards in the design, of Play England’s recent national construction and maintenance conference at the British Museum 83 Diary and advertisers’ index of UK sports facilities
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 5 WRITE TO REPLY
Do you hold a strong opinion about your industry? Where are things going wrong, or right? Sports Management would love to hear from you. Email: [email protected]
Death of the four-court sports hall
n my opinion greater emphasis performance halls, basketball halls – or thanks to lightweight materials should be put on transforming badminton if there was a genuine need. and off-site manufacture. I physical education and sport in An alternative option is a more flexible The options are wide ranging, from schools. There is a great range of flexible, indoor sports space. There should be no covered outdoor spaces (increasing low cost, all weather sports facilities out assumption of a 33m x 18m x 7.6m box utilisation and decreasing negative as- there to be used and so why is everyone with a sprung wooden floor, dark walls sociations of floodlighting), to synthetic sticking to the norm? and no natural daylight. turf football pitches (enabling games I’d personally like to see the back of the Instead, how about a 40m x 20m x 6m to take place outside of school hours four-court sports hall. The design of these indoor space, lit by diffused natural without fear of messing up the pitches halls is heavily influenced by badminton daylight with a rubber coated sports for school lessons). But we need to start – regardless of whether or not there is an floor to British Standards, sound absor- exploring these options and making the actual requirement for the sport in the bent roof and walls with a primary focus most of them if school sports facilities are area. We should be paying more attention on sport but a secondary function as a ever going to deliver their full potential. to local interests and growth activities performance space? Marcus Kingwell, pmpgenesis and developing new facilities that stem While this would be expensive if built from these. This ideology could result in conventionally in brick and steel, alter- (for example) tennis court halls, five-a-side native building forms are now available football halls, gymnastics halls, artistic which have much lower capital costs
We need to start exploring the options and making the most of them if school sports facilities are ever going to deliver their full potential
Tennis court halls, made from lightweight materials are an alternative to traditional four-court halls
6 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 SPORTS ANALYSIS
John Goodbody gives his views on Tasks for the new government
e may be in difficult times financially and the new gov- ernment may have to cut W costs, but much of British sport should be able to survive the next few years because of firm commitments that have been made until the 2012 Olympic Games and because the Nation- al Lottery has been and will be such a PHOTO: ISTOCKPHOTO.COM constant and valuable source of revenue. There’s no doubt that the last three Labour governments have transformed the financial structure of British sport, at both elite level, with almost £600m going towards the athletes’ preparation for the 2012 Games, and at the grass roots. Many new facilities have been The next Minister for Sport must make it an absolute priority built and there have been new resourc- es for schools and local clubs. to get more people active in the run-up to London 2012 The explosion in funding in British sport began in 1990 with John Major were doing two hours of PE in 1997 The last Labour government certainly reducing the betting tax on all-seater and this figure has risen to 93 percent took a step in the right direction by un- football stadiums following the Taylor in 2010. Even his opposite number, Hugh derwriting free swimming for over 60s Report. Would he have done the same Robertson, accepted that the and under 16s. However, this would be thing one wonders, if he had known Tories had allowed community sport more valuable if greater provision could about the money from Sky TV that to wither in the 1980s and credited be made for coaches to oversee some of would gush into the game from 1992? successive Labour governments with those taking advantage of this initiative. Then in 1994, Major created the Na- increasing Exchequer funding. Perhaps the greatest task for the new tional Lottery. It was this innovation that So, apart from actually hosting the government is to look at the need for brought the framework for Labour to Olympics – and it’s difficult to over- better PE teaching in primary schools. This begin its work in sport three years later. estimate its impact in the sporting is a subject on which Professor Margaret In the last 13 years, £3.2bn has flowed landscape – what are the main challeng- Talbot, the chief executive of the Associa- from the Lottery into sport. The money es facing our new government? tion for Physical Education, waxes lyrical. that has attracted most of the head- One is clearly what Robertson She accepts that some primary teachers lines has been the government support summed up before the election as do get adequate training at some colleges for the 2012 Olympics – both the facili- “the lack of a viable mass participa- before taking up their posts. However, ties for the Games and the Exchequer tion sports legacy”. There needs to be she adds: ”Our estimate is that nearly 40 finance for the athletes’ preparation – far better co-ordination and direction per cent of newly-qualified teachers go amounts of cash that would have been to ensure that this objective, which into primary schools, who have had six unthinkable even 20 years ago. was promoted at the time London got hours or less initial teacher training for But, in addition, those Labour the Games in 2005, is amply fulfilled. PE, which is just scandalous.” governments have poured money into As Don Foster, the Liberal Democrat It is here, perhaps, where the new schools’ sport, £2.4bn since 2003, as spokesman on sport, said in April: ”The government has most work to do. A Gerry Sutcliffe, the Minister for Sport next Minister for Sport must make it an high standard of PE in childhood will in Gordon Brown’s last government, re- absolute priority to get more people ac- establish the necessary basic qualities peatedly pointed out in the run-up to tive in the run-up to the Olympics and for whatever sport is later carried out as the election. As he proudly said, fewer beyond, by targeting resources at grass- a youth and adult. It’s time that this is- than a quarter of all state schoolchildren roots, community and school sports.” sue was properly addressed. L
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 7 NEWS
£36m Surrey Sports Park opens
new multi-million pound sports facility – Surrey Sports Park – has A opened its doors at the Universi- ty of Surrey, Guildford, after nearly two years in development. Built by Willmott Dixon, facilities in- clude an eight-lane, 50m swimming pool – the first of its kind in the county – which boasts a moveable boom to create two smaller 25m pools and a moveable floor. A 700sq m (7,535sq ft) health and fitness centre, equipped with 120 sta- tions of Life Fitness machines and free weights; three multi-purpose sports halls; six squash courts and a climbing wall are also on offer, as well as three exercise/dance studios. Outdoor facilities comprise three Facilities at the park include three floodlit artificial turf pitches floodlit artificial turf pitches; 10 football/ rugby pitches; two small-sided sports number of elite sports clubs – including a broad programme of dance and exer- pitches; two cricket squares and eight Harlequins rugby team. cise classes that we ran in the original floodlit tennis courts; as well as a two- Jason Harborow, chief executive of university facilities and are confident lane, 60m sprint track. Surrey Sports Park, said: “The sports park that the programmes will now achieve Surrey Sports Park will be available isn’t just about top class athletes. This is even greater interest.” To read more on to students and the local community, a facility for the entire local community. the new Surrey Sports Park, see Sports while also providing a training base for a We have expanded on what was already Management Q1 2010, p. 29
New sports facility to Cardiff white water venue unveiled open at NICSSA A major new £2.4m multi-purpose ardiff International White Water sports facility is set to open at the (CIWW) – situated in Cardiff Bay Northern Ireland Civil Service Sports C– has been officially opened by Association’s (NICSSA) Pavilion Com- the Winter Olympics gold medallist, Amy plex at Stormont in July. Williams. Facilities at the new £13.3m PlayBall at the Pavilion will venue – part of the city’s International incorporate a multi-use artificial Sports Village (ISV) development – in- pitch and an international-standard clude the UK’s first Olympic-standard water-based hockey pitch, as well pumped water canoe slalom course. as 3G pitches for five- and seven-a- Canoeing and white water rafting fa- side football. Team training facili- cilities will cater for people of all abilities, ties, changing rooms, conference from starter through to international The centre is expected to attract and function suites and a catering competition, with 50,000 users expected around 50,000 users each year service also form part of the project, each year once fully established. which has benefited from more than HydroStadium – the France-based CIWW, which also boasts a café-bar £1.2m from Sport Northern Ireland. group behind similar venues used during and a retail unit selling water activity- Eamonn McCartan, Sport North- the Sydney, Athens and Beijing Olympics related equipment, will be used as a ern Ireland chief executive said: – designed the venue, which was built by training ground for the 2012 Olympic “This investment demonstrates Dean and Dyball Civil Engineering. Games and aims to become one of the Sport Northern Ireland’s commit- Cardiff Council was behind the scheme city’s top tourism destinations. ment to improving and creating new with assistance from the Welsh Assembly Cardiff Council leader Rodney Berman facilities which will help support Government and the Welsh Canoe Asso- said: “The new Cardiff International increased participation and develop ciation, while Cardiff Harbour Authority White Water will provide the city with a sporting talent.” will manage the centre. host of new opportunities.”
8 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK
Hengrove plans move forward
lans for a new £27m leisure centre in Bristol have taken a P step forward after the local authority confirmed that funding is now in place for the scheme. Bristol City Council (BCC) and Bristol Active (BAL) now expect to start work on Hengrove Leisure Centre this summer. It will be delivered through a private finance initiative (PFI). Facilities will include a 10-lane, Olympic- sized swimming pool with adjustable The flagship centre is to include a 10-lane Olympic pool floor; a learner pool with adjustable floor and a 150-station fitness suite complete offering. Parkwood Leisure will be in Initial infrastructure works to provide with a free weights area. charge of operating the leisure centre road access and utilities for the complex, A spa area – featuring a hot tub, sauna on behalf of BAL as part of a 25-year which is due for completion in February and steamroom; a four-court sports hall; agreement, while construction group 2010, have already been carried out as an aerobics studio; changing facilities; Kier Western will deliver the LA Archi- part of phase one of a wider scheme to a crèche and a café will complete the tects-designed facility. regenerate Hengrove Park.
£13m Rushden leisure plans deferred by council
etailed plans for the new theatrical productions. The proposed £13m Manor Park Leisure venue is set to replace the town’s existing D Centre in Rushden, Northamp- Splash Leisure Pool and Pemberton Cen- tonshire, have been deferred by officials tre, with ENC contributing up to £11m. at the local authority. Working alongside Rushden Town Further time is needed to discuss Council, ENC’s plans for the Manor Park the exterior design of the planned development, the new centre will boast complex, according to East Northamp- a six-lane, 25m swimming pool and tonshire Council’s (ENC) development teaching pool and a fitness suite. control committee. Leisure water facilities - such as jets Concerns were also raised about the and fountains; dance and exercise stu- travel plan for the scheme, while internal dios; a six-court sports hall and a crèche modifications will be required in order The centre has been designed also form part of proposals designed by to cater for a bar and to accommodate by FaulknerBrowns Architects FaulknerBrowns Architects.
FOOTBALL40 SET FOR LONDON LAUNCH
Football40 – a new concept hailed Former Premier League referees Glenn Hoddle, technical director of as the sport’s answer to Twenty20 Dermot Gallagher and Steve Dunn are Football40, says: “I’ve been involved cricket – will stage its first major set to officiate at the event, which will with Football40 since it’s inception and tournament on 30 May with the be played at West Ham United Football have been delighted to help shape a London Legends Cup. Club’s Upton Park ground in London. concept that we all believe will bring The format has been specifically de- Football40 is already planning a real opportunities for former players at signed for football legends, with teams number of future events based on the both international and club level, while comprising 11 players on each side concept, including a Masters Home In- at the same time creating events for competing over a 40-minute game and ternationals match between European the fans that will offer real excitement including unlimited substitutions. and South American players. and competition.”
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 9 NEWS
£500,000 boost for Rhyl cycling scheme
Construction work on a new £1m cy- Cardiff’s SWALEC Stadium hosted its first international Test match last year cling facility in Rhyl, North Wales, is set to get underway after the Welsh Assembly Government agreed to Wales launches events strategy contribute £500,000. The Marsh Tracks venue will he Welsh Assembly Government England and Australia last summer, transform a former landfi ll site on has unveiled its new strategy to while the Ryder Cup is due to take Marsh Road and will include a road T ensure that Wales continues to host place at Newport’s Celtic Manor Resort cycling track; a national standard major international sporting events. later this year. BMX track; spectator viewing areas Welsh Heritage minister Alun Ffred The strategy will result in a new fund and event camping. Jones said the Major Events Strategy being established, in order to develop A clubhouse with a café, chang- would provide a critical chance to build events outside of Cardiff. Major interna- ing facilities, shop, meeting room, on the country’s success in staging tional events will be identified for Wales storage facilities and biodiversity events in recent years. to bid for and a free consultancy service areas in the centre of the track are Cardiff’s SWALEC Stadium hosted its will be provided to advise on the use of also being proposed. first international Test match between Welsh language at events.
MUFC named Green light for Hadley Wood centre ‘most valuable’ adley Wood Youth Trust (HWYT) football club has secured planning permission H for new community sports facili- anchester United Football ties at Hadley Wood, north London. Club (MUFC) has been Designed by AndArchitects, the M named as the world’s most scheme will include the development valuable football club by US business of a full-size, floodlit artificial grass magazine, Forbes. pitch; sports pavilion with four chang- The Premier League club is said to ing rooms; an education suite; kitchen; be worth US$1.84bn (£1.2bn) – more multi-function room and grass pitches. than US$500m (£325.2m) ahead of As well as the local community, the second-placed Real Madrid, which is facilities will be used for a number of The centre will be used by a valued at US$1.32bn (£858.6m). further education courses currently run number of clubs and colleges Arsenal, Liverpool and Chelsea also by Wingate & Finchley Football Club, make of the Forbes list of the top 20 Barnet College and Whitefield School. Chris Bevan, Sports Solutions GB’s most valuable clubs, although Man- The courses are aimed at giving young managing director, said: “We are chester City and Newcastle United people aged 16-19 the opportunity to delighted that planning permission have seen their worth decrease. study for a sports-related qualification for these much needed sports facilities The data used to compile the while gaining first hand experience of has been granted. Our team is looking list includes income from the sale being involved in semi-professional sport. forward to working closely with Hadley of broadcast rights, tickets and HWYT has appointed consultancy Wood Youth Trust and the stakeholders merchandise, as well as sponsorship Sports Solutions GB to assist in preparing involved in this important project and agreements. Player transfer sales are grant funding bids to secure an addi- to delivering high quality community not included. tional £900,000 worth of funding. sports facilities on time and on budget.”
10 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK
SAQ completes INDUSTRY COMMENT Ronaldo project
K-based sports training company Speed Agility and Quickness U (SAQ) recently completed the development and delivery of a training programme involving FIFA World Player of the Year Cristiano Ronaldo.
SAQ was appointed by advertising PHOTO: GETTY IMAGES agency MC Saatchi&Saatchi to produce a high-profile exercise and skills pro- Brigid Simmonds, Chair of the CCPR gramme for oil giant Castrol – one of the major sponsors of the 2010 World Cup. o coincide with our national con- The brief for Castrol: Challenge Ron- Ronaldo goes through his SAQ paces ference which took place early aldo was to draw up a programme which T this month, we launched the would see members of the public enter a Ronaldo and members of press and film results of a survey on fairness in sport. competition to take on the Portuguese crews from around the world. In this survey we described how international in a one-off skills chal- SAQ has previously worked with a unfairness in professional sports can lenge. SAQ’s international managing number of leading football and rugby take many forms – cheating, diving, director, Alan Pearson, was in Madrid clubs and also provides training pro- failing to walk, arguing with officials to launch the programme at the Real grammes and nationally recognised – and it seems that much of this is Madrid training ground with Cristiano awards for schools and coaches. creeping into the amateur game. Nearly two-thirds of those people involved in community sport in the UK that we polled believe that this Small Project Fund unveiled for Scotland type of unfair play is appearing in amateur sport. portscotland has announced the Community-based groups will also Although we did not prove any launch of a new funding stream have the opportunity to apply for 100 causal link between the two – and it s for capital projects worth up to per cent of their project costs, worth would take some pretty smart social £100,000 as part of its wider Sports up to £50,000 in some cases, subject to scientists to do so – it seems that some Facilities Fund strategy. there being a “clear financial need”. of the responsibility lies at the door of The Small Project Fund aims to make A sportscotland spokesperson said: our elite sportsmen and women. it easier for smaller projects to access “This new funding stream will be based Almost everyone we asked agreed funding through a one-stage application on a one-stage application process – a that the behaviour of our elite process, which is available to clubs, com- move which will make the process easier athletes influences young people in munity hubs and local authorities. and quicker for applicants to apply.” sport. While most believed that sports people were a good influence, only one in four thought they made ex- clusively good role models for young FA CHIEF VOICES CLUB FINANCES CONCERN people. That’s a shame, because the vast A leaked report compiled by former Football League. An FA source told majority of our sportspeople are Football Association (FA) chief execu- the programme: “The Premier League fine examples – look at the likes of tive Ian Watmore has warned that did not need the FA interfering with Ryan Giggs, Jonny Wilkinson or Paula more clubs may be on the verge of the financial side. It saw its role as the Radcliffe. These people who com- financial difficulties. financial governing body of football.” pletely dedicated to their sports and According to BBC Radio 4’s The The FA, however, responded by say- do great work outside of them too. Report programme, Watmore wrote ing that there was “no evidence” that But it seems that their actions can be the report before resigning from the either competition had opposed plans overshadowed by those of a few high FA and suggested more clubs could to introduce new checks that aim to profile individuals. be facing ruin. Efforts to introduce increase clubs’ financial security. So the question is, do we expect increased scrutiny over clubs’ financial It comes as administrators at Ports- too much of our athletes – both in affairs have been met with opposition mouth Football Club revealed the elite and amateur sports – or do they from both the Premier League and the club’s debt had increased to £135m. deliver too little?
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 11 NEWS
Rotherham United unveils stadium plans Rotherham United Football Club Exhibits include historic pieces of sports equipment (RUFC) has revealed initial plans for its new multi-million pound stadium to be built in the heart of the South Our Sporting Life scheme launched Yorkshire town. In January, the Coca-Cola League ur Sporting Life – a nationwide Our Sporting Life Henley, located at the Two club announced that it had programme of 100 events town’s River and Rowing Museum. acquired Rotherham’s former Guest O designed to explore the UK’s The British Olympic Association and and Chrimes Foundry site for the sporting heritage – has launched with the British Paralympic Association have proposed 12,000-seat development. the unveiling of a new exhibition in contributed objects to the exhibition, RUFC, which left its former Mill- Henley-on-Thames, Oxfordshire. which forms part of the wider Museums, moor home in 2008, is now set for Jonny Wilkinson’s Rugby World Cup- Libraries and Archives initiative. a return to Rotherham after being winning ball, a football used in the Highlights from each UK-wide exhibi- forced to play home fixtures at the first Olympic final and details of 1930s tion will help to form one of the largest Don Valley Stadium in Sheffield. football etiquette are among artefacts ever collections of sporting memorabilia, that have been put on display as part of to be held in London for the 2012 Games.
New sports 2012 budget concerns raised facilities for oncerns have been raised by a Yorkshire Dales House of Commons committee C over the “worrying” position of eeth and District Community the budget for delivering the 2012 Olym- Sports Club (RDCSC) has re- pics in London. R ceived the green light to move The public accounts committee (PAC) forward with plans to develop new revealed that, although it was encour- sports facilities for rural communities aged by progress on construction in Yorkshire. Residents in Swaledale projects, contingency funds had been and Arkengarthdale are in line to left with “only £194m headroom” by benefit from a new floodlit multi-use unforeseen problems. games area, which can be used for According to the committee, the basketball, netball, five-a-side foot- majority of the remaining £1.27bn of the ball, hockey and tennis. £2.747bn contingency fund has been ear- A pavilion equipped with changing marked for “known risks” and may not The 2012 aquatics centre, currently rooms and showers, storage areas and be able to cover any unplanned work under construction in East London improvements to the existing playing that is required. surface also form part of the RDCSC PAC chair Edward Leigh said: “Of the turn has already led to the Olympic project. The total cost of the scheme is sum left within the Olympic budget for Village and Media Centre having to be estimated to be more than £600,000. contingencies, £1.27bn, most is currently funded by the taxpayer. The Football Foundation has con- earmarked for known risks. But unfore- “The unplanned work to secure and tributed £344,444 towards the project, seen problems continue to emerge to maintain the Olympic Park after con- while Sport England has invested place fresh demands on the contingency. struction could require a further £160m nearly £152,000. As we have seen, the economic down- of the contingency.”
12 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 2012 PROFILE Chris Hespe
Karen Maxwell talks to the head of sport, leisure and the 2012 Games at Kent County Council
What does your role entail? I was the first leisure professional appointed to an urban development cor- poration and the first county director of sport in the country when I joined Kent County Council 20 years ago. Currently, I head a team that provides Kent’s strate- gic lead for sport, leisure and the London 2012 Games. Within this role I founded the County Sports Development Unit (KentSport) and the Kent Campaign for Local authorities are well placed to deliver legacy, as the 2012 Games, which I chair. they’re the biggest provider of facilities in the UK What sports services does Kent County Council offer? Kent County Council takes great interest taking part – and it promises to be even talented performers, offering more spec- in sport, providing specialist services in bigger this year. There may be plans to de- tating opportunities, developing club links facility development, strategic planning, liver this model across the country as part and inspiring more volunteers. coach and leadership development, dis- of a national schools Olympic programme. The role for local government in helping ability sport, major events, school sport, to achieve this legacy has not been laid raising levels of sports performance and How is Kent working towards out in national policy, yet local authorities excellence, and securing funding for 2012 Olympic legacy? are well placed to deliver due to the fact sport in the county. Kent is the only Olympic borough that that they are already the biggest single Kent County Council has achieved Bea- doesn’t have an Olympic or Paralympic provider of sports facilities in the UK. con status for its work to secure a legacy venue, so the legacy process we’re going from the London 2012 Games. One key through is probably relevant to many lo- element of our work has been the devel- cal authorities up and down the country. About Chris Hespe oping of services to enhance the levels of Not only does this event offer the po- A Loughborough-trained teacher, sports performance and excellence. This tential to inspire the Kent community to Hespe holds Masters degrees in interna- has involved supporting 800 talented ath- be more physically active, but it also of- tional law and leisure management, a letes over the last three years with sport fers a platform for businesses, tourism degree in sports science and diplomas in science services, free access to facilities and regeneration plans in the area. management and sport and recreation. for their training, subsidised purchase of I produced a document with ISPAL and He’s a fellow of the Chartered Man- clothing and equipment, and mentoring the Local Government Association for agement Institute, a member of the and education services. use by local authorities, which defines Quest Industry Board and a company We have upgraded many facilities into what could be meant by the term ‘sports director and trustee of ISPAL (the Insti- specialist training areas and agreed to legacy’ and suggests actions that need to tute for Sport, Parks and Leisure), for host a number of nations for their pre- be taken to achieve it. This legacy agenda which he’s the industry representative Olympic and Paralympic Games Training. provides a menu of options and key ac- for local government in the UK and Already, since the beginning of 2007, we tions and states the support required the Olympic and Paralympic Games. have constructed or upgraded 14 special- from partner organisations to ensure Hespe represent the South East on ist facilities, accommodated 89 national delivery of a lasting legacy from the 2012 the Regional 2012 Partnership and squads or teams training in Kent, staged Olympic and Paralympic Games. has been a member of the London 14 national or international sports events 2012 Sports Legacy Commission. in the county and supported 20 coaches Why do you think local government He’s also worked for the Lon- and officials to work at national level as has an important role to play in don Docklands Development well as within the county. creating an Olympic legacy? Corporation and three district Regarding school sport, the county I believe legacy should be about more than councils, the British Olympic As- hosted the inaugural Kent Games in 2008, increasing participation. It’s also about sociation and the Department for with 500 schools and 30,000 children raising performance levels, supporting Culture, Media and Sport (DCMS).
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 13 PEOPLE
REDDISH APPOINTED DISABILITY CHIEF Tim Reddish has been announced as the new executive director of British Disability Swimming. A Paralympic medallist, Reddish has been the national performance director since 2003 and took over his new role at the beginning of May. He has been tasked with placing British Swimming in a strong position within the national and international Paralympic movement. The appointment is part of a strategic restructure to help meet the challenge of the London 2012 Paralympics while also looking beyond to 2016. Reddish also took the role of chair of ParalympicsGB in November 2008. OLYMPIC ICON SAMARANCH DIES Juan Antonia Samaranch, the inspi- rational honorary life president of ECB welcomes women on board the International Olympic Commit- tee (IOC) has died aged 89. The England and Wales Cricket Board Having stepped down as IOC pres- (ECB) has announced the appointment ident in 2001, Samaranch steered of Rachael Heyhoe-Flint (pictured) and the Olympic movement through 21 PHOTO: GETTY IMAGES GETTY PHOTO: Jane Stitchbury to its board. years that were marked by boycotts, Heyhoe-Flint, the former England bribery, drug scandals and a greater women’s cricket captain and Stitchbury, emphasis on commercialism. the former chief constable of Dorset, Jacques Rogge, the current IOC have joined an enlarged board at the president said: “We have lost a great national governing body for cricket. man, a mentor and a friend who Yorkshire CCC chair Colin Graves has ECB chair Giles Clarke said: “Rachael dedicated his life to Olympism. also been appointed, while Essex CCC was an outstanding captain of England Samaranch suffered a number of chair Nigel Hilliard has been re-appoint- women and has worked tirelessly on health problems since his retirement ed to the board, which has increased in behalf of cricket for many years, particu- and died of cardio-respiratory failure. size from 12 to 14 members. larly for the Lady Taverners.”
BARLOW TO LEAD GLL ATHLETICS
London-based sports and leisure trust An athlete with Kent, Tonbridge Greenwich Leisure (GLL) has appointed and Vets athletics clubs, Barlow will Mick Barlow as its new athletics devel- also see corporate strategy and disabil- opment manager. ity provision form part of his brief in The 44-year-old will be responsible the run-up to the 2012 Games. for helping the organisation plan and “Greenwich Leisure is committed to deliver a lasting legacy from the 2012 developing a sustainable legacy and to Olympic Games at its sport and leisure the continual improvement of athletics centres across the capital. in London: the condition of facilities, Barlow, who has in the past created the coaching structure and the im- sports development initiatives for the portance of support mechanisms and London Youth Games partnerships,” he says. and the London Active Partnership, “Now I find myself in a position that will devise athletics programmes for can really make a difference and with people of all abilities in a bid to encour- the 2012 Olympiad on the horizon, it’s a age increased participation. fantastic opportunity.”
14 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 SAPCA UPDATE
SAPCA exhibition dates announced
he Sports and Play Construction As- T sociation (SAPCA) will present three Sports Facility Construction events in 2010. The free, one-day seminars pro- vide expert guidance on a variety of key topics relating to the funding, planning, design, construction and maintenance of sports facility projects, together with an exhibition of specialist companies. The dates and venues are: The Royal Armouries, Leeds – 15 June; The King’s Hall, Belfast – 19 October and Twicken- ham Stadium, London – 23 November. Event details, seminar programmes and on-line registration are available on www.sapca.org.uk The one-day Sports Facility Construction events include informative seminars
New standard for natural sports turf
APCA’s new Code of Practice for needed guidelines for the provision is set to make a significant contribu- Sthe Design, Construction and of natural turf sports facilities, tion to standards of both newly-built Improvement of Natural Sports focusing on requirements for winter and upgraded facilities. Turf has been published and is avail- games pitches, fine-turf cricket facili- The code of practice emphasises able to download free of charge from ties and lawn tennis courts. the specialist technical nature of the Technical Guidance section of the Like SAPCA’s other codes of practice, sports turf and the need to engage SAPCA website: www.sapca.org.uk the publication represents a consen- suitably qualified and experienced The code of practice provides much sus view from across the industry and consultants and contractors.
Industry qualification Enhanced quality assurance system proves a success
fundamental part of SAPCA’s association’s membership, although he new National Vocational A role in raising standards within the initial phase of inspections has TQualification (NVQ) for sports the sports and play industry has focused on the design and construc- and play surfaces, launched by always been the vetting of applicants tion of synthetic turf pitches. SAPCA in October 2008, has already to ensure that members of the associa- seen significant take-up across the tion fully comply with the necessary industry. The qualification, which rec- criteria for technical expertise, business ognises professional competency in experience and customer service. the essential skills required for sports As part of the association’s drive for and play construction, has been continual improvement, a new Quality achieved by more than 70 candidates Assurance system has been launched in its first year, with another 120 that also monitors standards of con- already having registered for 2010. struction and workmanship. Through As the NVQ increasingly becomes a programme of regular technical more established within the sports audits, SAPCA now makes project and play marketplace, as the bench- inspections, undertaken by existing mark qualifi cation for construction member companies. operatives, it will inevitably be seen As the new Technical Audit pro- by clients as an important measure gramme is rolled out, it will en- of a contractor’s expertise. compass all disciplines within the SAPCA scrutinises synthetic turf installation
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 15 INTERVIEW Sir Craig Reedie
The UK’s most senior Olympic official shares his views on Olympic bidding, legacy and keeping sport clean with Karen Maxwell
hen Sir Craig Reedie was couldn’t have any national contests – elected to the International we had to go with London,” he says. Olympic Committee’s (IOC) With this change of tack he admits W executive board in October that the BOA was unprepared to bid for last year, he became the first Briton to the 2004 Games and said he refused to hold such a senior position within world bid against Beijing because in his opin- sport for almost 50 years. ion, “the sheer power of the political A statesman-like figure, whose un- effort behind the city was unbeatable”, derstanding of and dedication to the so 2012 was the next available date. Olympic movement is, to quote London “We looked at the potential of both 2012 chair Lord Sebastian Coe, “sec- East and West London sites for the ond to none,” Reedie is certainly well placed to ensure that London’s voice stays strong within the organisation in the run up to 2012. His character fits the role perfectly – warmly amicable, combined with a sharp intellect and disarming diplomacy – there’s no doubt that with Reedie on board, London 2012 is in good hands.
Olympic track record Formerly president of both the Scottish Badminton Union and the International Badminton Federation and chair of the British Olympic Association (BOA), Reed- ie was a leading force in the London 2012 bid pre-2005 and was knighted af- ter its subsequent success. “My Olympic experience dates back to 1985 when I managed to get badminton PHOTO: CIO/JUILLIART, RICHARD admitted into the Olympic programme and scheduled into the 1992 Barcelona Olympic Games, but bidding for host city status proved to be much more complex,” Reedie reveals. “As the newly-appointed chair of the BOA, I was involved with the two Manchester bids. The second one was serious because it actually delivered things, such as the Manchester Velo- drome and the basic infrastructure for the 2002 Manchester Common- wealth Games. However, having lost to Sydney in 1993 with only 13 votes, we took a management decision that if we went back into the bidding game we
16 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 Right: London’s Olympic Stadium and Aquatics Centre under construction
Games. Ken Livingstone, who was London Mayor at the time, put us on the right track pretty quickly by insisting that the East End was our only option. So that’s when we got involved with the whole regeneration of the Olympic Park. Of course, it takes more than a national Olympic committee to get the ball rolling; the Greater London Authority and the government all got behind the bid and the rest, as they say, is history.”
Bidding for success PHOTO: ANTHONY CHARLTON As a member of the IOC, by constitution, Reedie is also a BOA executive and by his Every time I fly over the Olympic Park site on my own admission, the “most senior non- exec” of the London Organising Commit- way back to Glasgow, I literally punch the air tee of the Olympic Games (LOCOG). If it’s evaluation experience that’s involved in the organisation’s Market- The city and the country have to have needed to make sure LOCOG remains ing, Programme and Ethics Commission. a view as major investors in the bricks on track, Reedie has plenty. His interna- So what does the IOC expect from and mortar. There’s no reason why the tional work since becoming a member a successful host nation? Olympic movement should, say, build of the IOC in 1994 has seen him serve “The IOC takes the view, quite rightly, swimming pools in London. The city can on various IOC commissions, including that if a city is successful in its bid to build them. LOCOG wants London to the Evaluation Commissions of Beijing host the Games, it should use this firstly use the winning of the Games as a cata- in 2001 and Rio in 2009, the Coordina- as a catalyst to raise people’s interest in lyst for progressive change. As a major tion Commissions for Athens 2000 and sport. Then secondly as a means of im- investor it should have a very clear idea Beijing 2008 and he’s also been actively proving infrastructure around the of how its investment is going to be facilities that may need to be built to used over the next 40 or 50 years and in host the Games to ensure a long-lasting my view we’ve got it about right. benefit to the city and the nation “I remember standing in the disused thereafter,” he explains. Hackney Greyhound stadium on a wet “Nowadays sustainability and day in November before we’d won the environmentally-friendly commitments bid, looking around and thinking that also come into the mix and these ques- there needs to be some serious imagina- tions are asked during the bidding tion to make this work. Just look at the process. When we sign a host city con- Olympic Park area today. Every time I fly tract, the host city is duty over the site on my way back to Glas- bound to deliver on gow, I literally punch the air – and I’m these promises seven not even a London resident!” years later.” “Take London for Forward thinking example. We know Reedie says the IOC sets out 17 themes all the promises we that bidding cities have to complete to made during our bid force them to address certain issues. and we tick them off “We start with vision and motiva- as and when we fulfil tion and end up with cultural Olympiad. them. However, it’s We touch on sport, accommodation quite clear that as far security, the legal situation, access to as legacy is concerned and from the country. Then there’s the – both the hard and necessary marketing and of course the soft meaning of that finance. The completion of these themes word – that it’s en- then leads to a period of four days of tirely wrong that it pretty intense examination. should be left to Seb “The winning city, or franchise holder, Coe and myself – it’s is given a selection of technical manuals, not the organising which advise the city on how to achieve committee’s job. the agreed objective. This doesn’t mean
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 17 INTERVIEW
that every Games is identical, but it gives advice on, for example, the ex- pected number of buses, cars and hotel rooms required. The IOC Coordination
Committee then visits the city twice a PHOTO: CIO/JUILLIART, RICHARD year, with project reviews in between. I’d say there have been about 20 phone calls a day between LOCOG and the IOC in different departments just to move things forward. “The contribution made by the IOC to London’s share of international TV rights and sponsorship is probably in excess of £750m, about 40 per cent of the organising committee costs, which isn’t bad,” he says. We tell our athletes that if you test positive then Clean sheet Separate from his Olympic commit- you’re not going to the Games – simple as that ments, Reedie is also heavily involved with the World Anti-Doping Agency Reedie explains that over the period reasonable to assume that perhaps the (WADA). He’s a member of the Execu- of the London 2012 Games WADA will deterents are beginning to work. tive Committee and has run its finances probably conduct in excess of 5,000 tests “The ‘100 per cent me’ campaign run since it was set up in 2000. In addition, on Olympic athletes. “There’ll be a new by the previous anti-doping outfit set up he helped establish the new UK Anti- laboratory created to ensure overnight at UK Sport will continue to be used by Doping agency (UKAD) and was recently results of these tests,” he says. But he the UKAD. We tell our athletes what the appointed an advisor. stresses the importance that no British issues are, which basically means if you “UK Sport used to handle the anti- athlete should be testing positive in the test positive you’re not going to go to doping work in Britain and in fact run up to the Games. the Games – simple as that – and we have handled it very well,” he explains. “But “We need to make sure that kids relatively few people who transgress.” there was a perceived conflict of inter- don’t believe that winning an Olympic est in that they couldn’t or shouldn’t gold medal is such an important thing What’s next? be granting funds to national govern- that they are prepared to cheat to do so. So what does Reedie think the future ing bodies (NGBs) and their athletes Education is vital to deter people from holds for sport in this country, particu- and then sanctioning them at the same wanting to win at all costs. We’re win- larly after the General Election? time. Consequently an independent UK ning the occasional battle – just look at “I think whatever party comes into anti-doping agency was set up with gov- Vancouver. There were two very minor power is going to have to stop spend- ernment money in the run up to 2012. issues which were dealt with and one ing money and sport is likely to be a Swedish Paralympic curler whose doc- soft target,” he says. “Funding for NGBs An artist’s impression of the expected tor gave him a substance that he wasn’t through 2012 is in place and will not be experience inside the Olympic stadium aware was on the banned list so it’s taken away, but where I think sport may find extra funding is through the Lottery, which is holding up pretty well. I also believe that the key politicians should be encouraged to enjoy the Games to help them understand clearly what inspiration through sport is all about. “My job as a senior British Olympic official is of course to promote sport both here and abroad,” Reedie con- cludes. “I see my role as helping to develop the Olympic movement, help- ing to fund the world of sport and see that it continues to grow.” L
18 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 NEW CATALOGUE FOR 2010/11 CALL NOW TO ORDER
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Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 19 2010 FIFA World CupTM FACILITY FOCUS
We look at how architectural design company Populous helped to transform the home of South African football into one of the most impressive stadiums in the world
ue to host both the opening match and the final of the South Africa 2010 FIFA World D Cup in June this year, the newly renovated, 92,000-seat Soccer- city Stadium incorporates cutting edge SOCCERCITY technology – in terms of its structural ar- chitecture and the materials used – and is now ranked as one of the world’s most JOHANNESBURG striking and well-equipped stadiums.
Setting up the project The existing structure, located north of Populous principal Damon Lavelle Due to the skills shortage in Johan- Johannesburg’s new Nasrec transporta- headed up the Populous architectural nesburg’s construction industry, the tion hub and south of the redeveloped team on the project, in partnership Soccercity project team embarked upon Expo Centre, was first constructed in with Boogertman Urban Edge + Part- an extensive training initiative to pro- 1987. The original design consisted of a ners. PD Naidoo and Associates (PDNA) vide the necessary skills required and playing field surrounded by embank- were the principal structural engineers to contribute to the development of ment seating, two levels of corporate and appointed German company the local community. A self-sustaining hospitality suites and an elevated seat- Schlaich Bergermann and Partners training centre was established near ing tier on the western side. as specialist roof sub-consultants to the construction site, in conjunction Built with original construction costs help with the roof and façade structures. with a black economic empowerment estimated at R3.2bn (US$500m, £332m), Izazi Consulting Engineers provided (BEE) training provider. the stadium’s new design is based on the professional services for the design and Training included crane and shut- calabash – an African pot – and now contract supervision of the terhand operation, concrete handling, offers three tiers of seating instead stadium’s mechanical construction supervision, foreman skills of the original two. installations. and construction plant operation.
20 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 The stadium’s new design is based
on the calabash – an African pot STADIUM ACCESS CONTROL urnstar Systems, which supplied turnstiles for the 2003 Cricket T World Cup and the 2008 African Cup of Nations, manufactured and supplied a total of 170 turnstiles for the Soccercity Stadium. These comprised 154 Triumph 4 full-height turnstiles and 16 Trident waist-height turnstiles. The Triumph 4 full-height turnstiles were supplied with a hot dip galva- nised finish according to architectural specification. A corrosive resistant finish was required due to the close proximity of a mine dump, containing corrosive chemicals, to the stadium. The Triumph 4 turnstile was also chosen due to its dura- bility in mass access applications. Following consultation with the engineers and architects, the Triumph 4 full- height turnstile was modified, in terms of aesthetics and function, to meet the needs of the stadium. The standard turnstile operates on a 90° rotation cycle. This was changed to a 180° rotation cycle which allows additional walkway width for the spectators. It also provides higher speed access. All trainees were assessed through a The turnstiles are fitted with a low energy fluorescent light for night-time events non-discriminatory Learner Ability Bat- and also have LED indicator lights (red cross and green arrow) to provide indication tery test – used to determine literacy, to spectators whether the turnstile is open or closed. The LED lights are fitted to numeracy and development potential. the turnstile and are visible from up to 50m. The turnstiles are also fitted with LCD Employees were offered the opportunity transaction counters, which count the number of entries through the turnstile. The for additional training and development counters are reset after each event by means of a reset key switch. to further their construction careers. The The Trident waist-height turnstile was selected for use in the VIP areas because of training centre assessed 907 unemployed its visual appeal, durability and functionality. The turnstile is fitted with a hydrau- learners and trained 798. lic damper for ultra-quiet operation, even under conditions of high traffic. Both of the turnstiles were supplied with special mounting brackets and chas- Structural design sis plates, for the mounting of the ticket readers and access control systems. These To extending the stadium from a two- brackets were also custom-designed for this specific application. to a three-tiered venue, the structural profile of the existing suite levels and upper-tier seating of the western grand- columns, the reinforcing steel is ex- each game at each venue will be pre-cast stand were extended to encircle the tremely dense (860 kg/m³), which made in concrete panels on the podium. pitch. The existing lower embankments the use of a vibration poker extremely The upper roof, which is cantilevered were built to improve the view lines and difficult. GLTA/Interbeton opted to use from a triangular spatial ring truss, is comfort of the most popular seats in the self-compacting concrete to construct covered by a PTFE membrane, while the house. The upper third of the existing these columns, which are connected with bottom trusses are covered by a per- embankment was raised to form a sec- tie beams. These act in ring tension to forated mesh membrane – giving the ondary tier, thus turning the stadium into limit long term deflection of the col- appearance of a smooth under-slung a 3-tiered, rather than a 2-tiered, stadium. umns and façade structure. The design ceiling. The triangular spatial ring truss The calabash pot shape was achieved by forming a circular structure that envel- The calabash pot shape was achieved by forming a circular oped the upgraded triple-tiered concrete seating bowl. The façade was made of structure that enveloped the triple-tiered seating bowl fibre-reinforced concrete panels in eight colours and two textures to reflect the and construction of the façade columns is supported by 12 40m concrete shafts shades and textures of the calabash. was planned and executed very carefully, which are anchored in the bedrock. Open or glazed panels around the pot with temporary propping and bracing, to The concrete for the bulk of the struc- further suggest this pattern when illumi- prevent deflection during construction. ture matches the existing structural profile nated from the inside. The façade also features 10 vertical to enable all pre-cast units to be made The calabash façade is supported by slots, aligned geographically with the on site and improve on the costs and lead 120 inclined concrete columns, which nine other 2010 stadiums across the times of a structural steel framework. rise 16.3m. The top of each column country as well as the Berlin Stadium Eight pedestrian ramps, designed for has a horizontal eccentricity of 6.5m (where the 2006 FIFA World Cup took efficient movement of spectator traffic in relation to its base. Due to the large place). These represent the road to the fi- to and from the upper levels of the sta- movements and forces in these slender nal and it’s planned that the scores from dium, also provide vehicular access to all
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 21 2010 FIFA World CupTM FACILITY FOCUS
The façade is supported by inclined con- crete columns around the stadium levels. The ramps follow the shape of the façade bowl – changing position from one level to the next. In addition to the sloped façade columns, the other col- umns supporting the ramps are inclined and required intricate design analysis and construction techniques.
Water and drainage systems The domestic water supply to the stadi- um consists of a potable water system to supply to basins, sinks and showers and a separate water supply system that serves flush valves on toilets. The Soccercity project team embarked on an extensive Water is stored in two separate stor- training initiative to provide the necessary skills required age tanks, located at basement level, and each with a usable capacity of ap- proximately 600 cubic meters. One tank level. Water is heated by low power in Transportation systems is filled from the municipal water supply, line electrical heaters and stored in tanks A total of 12 elevators have been pro- (potable supply) and the other is filled with large hot water storage capacity. vided, six being dedicated passenger with rainwater run-off from the interior In view of the large number of toi- elevators and six dedicated goods eleva- of the stadium, which is harvested and lets on the site, (approximately 1,100) tors. A passenger elevator and a goods stored in the moat which surrounded with peak use over short periods during elevator are located at each quadrant the original playing field. breaks in events, pipe sizes had to be of the stadium and two passenger This moat, which was constructed to carefully designed. elevators serve the VIP and admin prevent spectators from reaching the In order to reduce demand on the areas on the western side of the stadium. field, was covered with a concrete slab system during peak periods and also to The kitchen goods elevators were de- resulting in a water storage facility of conserve water, flushing of urinals is car- signed to allow one elevator to move approximately 3,000 cubic metres. ried out on a programmed basis. Urinals prepared foods from the main kitchen In times of plentiful rainfall, water are flushed in groups of up to seven units at basement level to supply a number of is pumped from the moat to the base- by means of solenoid valves in their wa- reheat kitchens at hospitality suite levels, ment storage tank to serve the toilets, ter supply, which are activated through where, on event days, the food is stored maintaining a minimum supply of rain- the building management system. The at low temperature, reheated and trans- water in the moat for irrigation of the flushing takes place in sequence, with ported to the suites. playing field. The pumps used for this only one bank flushing at a time, thus re- To prevent cross contamination be- also double as playing field irrigation ducing peaks in the water flow rate. tween prepared foods and waste, a water supply pumps. The drainage from the stadium con- separate refuse elevator transports In times of limited rainfall, municipal sists of two separate systems operating waste and dirty containers to the kitch- water is used to irrigate the playing in parallel. One system serves general en wash-up area and waste handling field and fill the water tank feeding sanitary fittings such as toilets, basins, section of the stadium. the toilets. Control of the system is hospitality suite sinks and urinals. The All passenger elevators are capable of automatic, based on water levels sensed other serves all the food kiosks and transporting stretcher-bound occupants at various locations. kitchens, where the risk of grease and to the concourse level for evacuation. Domestic hot water is generated oil exists. This system takes the discharge Where required, hoists for disabled through nine separate systems: eight through three grease traps, which are spectators have also been provided to of which are in plant rooms located in situated at the main outflows from the ensure that everybody, whatever their four quadrants of the stadium at hos- stadium, after which it joins the main needs, will have full access to all parts pitality suite level and one at basement sewer outflows to the external sewers. of the stadium. L
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Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 23 GRASSROOTS
WING O TH R E
G GRASSROOTS HOCKEY
With the Women´s Samsung Hockey Champions Trophy in Nottingham on 10-18 July fast approaching, the EHB highlights its strategic plan for the sport up to 2013 and beyond
ockey is now prepared for the once in a lifetime opportunity that the next four years will H bring. The England Hockey Board’s (EHB) 2009-2013 strategic plan Uniting the Hockey Family demonstrates that through the research it’s undertak- en and the changes it’s making to the sport’s infrastructure, the national gov- UÊ Specially designed equipment includ- and player involvement erning body is working towards Sport ing a larger, lighter and safer ball and UÊ All players are given a chance to England’s objectives of grow, sustain different-sized sticks – all featuring manage and umpire and excel and has gained £2.7m in fund- teaching aids on the artwork These adaptations have helped to ing to take this plan forward. UÊ No goalkeeper equipment or hockey overcome the barriers that previously goals are required prevented hockey being delivered to Schools UÊ No sophisticated facilities are required. school children at primary school level Most hockey players’ first exposure to It can be played on a variety of sur- and so the development of Quicksticks the game tends to be through school faces – including playgrounds, netball has provided a fun and engaging way sport and the EHB has dedicated signifi- courts, synthetic turf, grass and on for both young people and teachers to cant time and energy to developing a indoor sports hall floors experience the sport. range of products and services designed UÊ Educational resources can be accessed Last year, the EHB ran 120 Quicksticks to drive its development and encourage which include 49 illustrated challenge INSET training courses for clubs and more young people into the sport. cards, the rules of Quicksticks and a schools – training 2,000 teachers and Much of the focus over the past 18 curriculum resource which gives six coaches in how to deliver the game. The months has been on the promotion and weeks of lesson plans for years three, target is now to accelerate the rollout of roll-out of the new version of the game – four, five and six to save teachers time Quicksticks to reach more schools and Quicksticks. This is an introductory game in lesson planning clubs, with the ultimate aim of seeing developed specifically for primary school UÊ The game is playable by boys and Quicksticks being played in 75 per cent children. It’s aimed at 7- to 11-year-olds girls of all ages and abilities. As no of primary schools across the country. and features a number of adaptations goalkeepers are required, it offers all Following on from the Quicksticks pro- which make the sport more enjoyable players full involvement in the game gramme is mini hockey – a seven-a-side and rewarding for children and easier for and increased playing time game that aims to bridge the gap with schools and teachers to deliver – even if UÊ Smaller sides and simpler rules the full 11-a-side game. Mini hockey has they have little or no hockey knowledge. reduce stoppages, minimise been in existence for more than 20 years The key features of Quicksticks are: danger and maximise ball contact and a review of the game is planned
24 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 The EHB assists clubs that aspire to be well-run and community friendly
The EHB will review it’s approach towards young people by providing programmes and resources that meet their needs
officiating and leadership. This package whether these are in terms of facilities, is a key retention tool with 166 formal volunteers, or funding. CSLs currently in operation. Hockey in England has seen a 12 per Although there is a successful and cent increase in ClubsFirst accredited well-structured schools programme in clubs in March 2010 alone, and now place, this year, the EHB will review nearly 100 per cent of its clubs have a ju- how it approaches its work with young nior section either accredited or working people and students, by ensuring that towards accreditation. The take-up has it understands the attitudes of young been exceptional, with clubs being more people towards hockey and provides proactive than ever before and really programmes and resources that meet seeing the benefits of the scheme. their needs. A review of the entire The clubs with ClubsFirst accredita- school offer will take place and the find- tion are quality clubs which support the over the next 12 months. This will ensure ings from this review will then be used grassroots and performance pathway of that teachers, coaches and young people as the basis for developing and shaping the sport and are driven to ensure that in secondary schools have the support the scheme moving forwards. they are safe, effective and child friendly. they require to continue a positive hock- Junior participation is rising and the ey playing experience following on from Clubs sport is also beginning to see an increase their introduction to hockey via Quick- The EHB intends to encourage, support in support from young people. More sticks in primary schools. and nurture all hockey clubs in England; people are attending coaching courses, to recruit, retain and reward their volun- more umpires and young leaders have The club-school link teers, staff and players and to take pride qualifications and clubs are starting to After school, the EHB’s Club School Link in their facilities and surroundings in the see the benefits of working with the (CSL) programme aims to provide young lead up to 2012 and beyond. This will local community to not only offer people with the opportunity to continue create a home-grown sustainable group opportunities to volunteers, but to their participation out of school hours of people, who are able to flourish in be able to engage with previously and in a club setting. The programme their club environment. The EHB aims links ClubsFirst accredited clubs with to assist clubs which aspire to be well their local School Sport Partnership (SSP) run, welcoming and successful and to and the two parties work together to be proud to promote themselves to develop and deliver more hockey activity the local community. within schools and to ensure a pathway With a regional network of more from school to club that’s safe, effective than 20 people supporting clubs on the and child friendly. ground and the recent appointment of The EHB offers a support package to the first clubs manager in three years, its CSLs to help improve coach/teacher the governing body understands that education for both club and school staff each club varies in size and has different and to improve opportunities and edu- aims and priorities. Some may encounter cation for pupils and staff in umpiring, more restrictions or barriers than others Quicksticks can be played on many surfaces
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 25 GRASSROOTS
unreachable parts of the community. The EHB plans to conduct as many face-to-face club visits as possible by 2013 and establish a more structured two-way dialogue through its Club En- gagement programme to determine what clubs want from the national gov- erning body (NGB). The information gathered will be analysed and used to help the clubs progress. During the upcoming season, the EHB is focusing on two key areas for clubs, the first of which is the integration of volunteers from volunteer centres and the local community into the clubs. Investment at this level will see a sustainable, efficient group of people feed into other areas of the sport. Programmes are also in place to sup- port hockey volunteers, including the revamped leadership award, and work The EHB is working to ensure that artificial turf is underway to develop a robust volun- teering pathway. installations suit the sporting needs of the community The second area of focus is helping clubs to become more commercially sport in the future. The largest threat to and uses scientific research that has been aware by offering business support hockey at present widely accepted by the majority of other and guidance to help them reach their is the increasing development of third major sports within England. commercial potential. Leading by ex- generation pitches for football and rug- The EHB has been awarded £2.7m by ample, the governing body has recently by. High-level hockey does not Sport England for capital investment, undertaken its own branding exercise. lend itself to a 3G surface and the which will be distributed between 2010 It’s now known as the England Hockey increased installation of such surfaces is and 2013. The investment will be made Board, which places a clearer separation a significant threat. The EHB is working around the Single System. The process between the administrative governing with Sport England and the other pitch has allowed for an audit of Single Sys- body and the England hockey teams rep- sports to ensure that in the future, arti- tem facilities to take place and for the resenting the country on the pitch. The ficial turf facilities are installed that take governing body to interact with the principal driver of the changes has been into account the sporting needs of the county and regional hockey associations a determination to ensure that the prod- community as a whole, as opposed to regarding facility plans in their area. uct presentation is relevant, competitive being influenced financially. Further in- The launch of a pitch strategy is ex- and appealing to the multitude of key formation regarding suitability of pected to be released later in the year. In stakeholders in the sport. 3G pitches for hockey can be found the meantime, the EHB is working close- on the EHB website. ly with other key stakeholders, such as Facilities The EHB is currently developing its the National Hockey Foundation, Sport The majority of hockey pitch strategy, based around its Single England and Building Schools for the activity takes place System. This is the development path- Future to secure appropriate facilities in within an organised way for players, coaches and officials of appropriate places for hockey. L environment and fa- all ages and abilities to reach their full www.englandhockey.co.uk; cilities are paramount for potential. It’s based on a set of principles www.passionspeedrespect.com; the development of the that puts the participant at the centre www.greatbritainhockey.co.uk
A robust volunteering pathway and leadership award is being developed
26 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 There’s service and then there’s AMB Sports Replay service. www.ambsports.com The best choice in sports To our maintenance teams, each project is special. We are passionate about providing a level of service that is second-to-none. It’s a philosophy that is reflected throughout Replay. Every synthetic sports surface that we maintain is treated with care and respect, and we are committed to only using the best machines, processes facilities & surfaces and techniques. The final result for you is a sports facility that always looks great. AMB Sports continues to meet the demands of Please contact us for a FREE site visit or for further information. We’d love to help! the Sports Facility and Surface Market, achieving Call 01636 640506 Email [email protected] major success with a comprehensive range of
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Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 27 SYNTHETIC SURFACES
SportSURF Sports surface research update
Loughborough University/SportSURF’s Dr Paul Fleming and SAPCA’s Dr Colin Young discuss the current activity and future challenges for SportSURF and highlight the groundbreaking research presented at the recent STARSS event
he sport surfaces research network, SportSURF The interactions of the user with the surface or the was founded in 2005 by Dr Paul Fleming of Lough- ball with the surface are vital to many sports and cover borough University and a group of like-minded disciplines as varied as biomechanics, physics and mate- T researchers from leading UK institutions and the rials science. In addition, the design and build quality of Sports and Play Construction Association (SAPCA). Its ob- the surface includes many complex materials and pro- jective: to bring together those engaged in sport surfaces cesses that need to take into account a number of other – from research to manufacturing to construction to end disciplines such as geotechnical engineering, structural en- users and governing bodies. After three years of govern- gineering and increasingly, sustainability and recycling. ment-supported research council funding, the network The conference focus was aimed at performance is now self-funding and covers a wide range of scientific and injury risk and included sessions on research and research disciplines, including engineering, materials, biome- developments in natural turf, synthetic turf, environmental chanics, sport medicine and sport psychology to name a few. effects, new test methods for player shoe-surface interac- SportSURF hosts seminars and workshops that cover spe- tions and the risk of injury. cific topics generated by the membership and stages a flagship international conference every few years Synthetic turf developments: called Science, Technology and Research into Sports Surfac- In the UK, there has been a real momentum behind the es or STARSS. The first STARSS event was in 2007 and the development of better synthetic surfaces for football and second conference was hosted by Loughborough Univer- rugby – termed third generation (3G). Since its introduc- sity last month (most presentations are viewable at tion into the market in the late 1990s, these systems have http://sportsurf.lboro.ac.uk). become very popular with both sports due to the fact they Sport surfaces form vital assets at leisure facilities across are more akin to natural turf than previous sand-based the world. In England alone it’s estimated that there are approximately 84,000 sports surfaces in regular use (Sport England – Active Places Database, November 2009) – from natural turf and synthetic turf to ice rinks and indoor sports halls. The quality of thse sports surfaces can have a significant impact on the user experience – from a perfor- mance perspective – for both elite and casual users. Poor quality surfaces can disenchant users and significantly reduce participation or, at worse, lead to potential injury. Therefore, research and development is necessary to en- sure the surface meets the needs and expectations of the user – regardless of their ability. There are many different techniques that can be used to research sport surfaces and numerous factors that need to be considered, which makes the topic truly multi-disciplin- ary and the findings relevant to many stakeholders. The STARSS conference disseminates SportSURF research
28 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 Ground modelling, design and construction of all natural turf & synthetic sports surfaces
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Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 29 SYNTHETIC SURFACES
can significantly increase life expectancy, whereas poor maintenance will considerably reduce it. To date, the ben- efits of maintenance have been experience-based and Research looks into boot and ball behaviour on sports surfaces developed over many years of practical knowledge. How- ever, several papers presented at the conference illustrated systems – due to the longer grass-like synthetic fibres the influence of maintenance with good-quality research and rubber infill that takes studs and offers a less data to help reinforce the known benefits. abrasive surface when players slide or fall. However, manufacturers are currently pushing the Safety: bounderies by looking at innovative infills (including natural The safety of a sport surface is of vast importance, due to materials), or no infill at all, by utilising new synthetic yarn the massive differences between users. What is safe for fibre technologies and carpet-making systems to provide one person might be unsafe for another. Therefore, the good fibre, stability and durability. So far, these products sport surface needs to be designed to accommodate a have met with mixed success, but many novel innovations range of user groups and provide a safe environment in are just around the corner. Several papers reviewed de- which to perform. Injury can be acute via a sudden impact velopments in natural turf and artificial turf to meet the with the surface, or chronic as a result of repeated use demands of increased durability and climate change. over a long period of time. During the conference, several Currently, elite level field hockey is played on water- papers used injury monitoring methodologies to highlight based surfaces, but these present a sustainability issue the risk associated with playing sport on different surfaces with regard to water usage. Consequently the Internation- and subsequently assessed safety.
Often little or no attention is given to the ongoing performance of the playing surface. Aftercare is essential to ensure it performs to the required standard
al Hockey Federation (FIH) and leading manufacturers In Summary: are looking into water-free surfaces and water-efficient There are many ongoing questions and international systems as synthetic yarn fibre and backing technologies research projects linked to sport surfaces. Some are continue to improve. focused specifically on this area and many more on peripheral but relevant areas – such as enhanced shoe Performance Testing: design or all-weather ball design. Any new development needs to meet the performance Those projects focused on surfaces are addressing criteria set out by the governing bodies of each sport. For questions regarding their science of behaviour, how this, a series of mechanical test methods are used, some rep- studded boots interact to provide grip (often related licating player surface interaction in a very simplistic way. to injury risk in some way), the differences in behaviour The efficacy of these methods were discussed and several and response to play between artificial and natural turf, papers were presented on their use. In particular, many pa- building up injury statistics, developing maintenance pers focused on the interface between the sport shoe and regimes and aspects of quality assurance and improving surface in terms of friction or grip. In addition, the validity the suite of mechanical play-performance tests in use of test methods was discussed and their corresponding rel- (to better replicate human motion/loading etc). The con- evance to in-game action, which is key to their approval. ference covered many of these topics with contributors from around the world. Maintenance: The SportSURF network has a membership of 358 All too often little or no attention is given to the ongoing from many countries around the world. Membership is performance of the playing surface. The main focus tends open to anyone with an interest in sport surfaces and it to be on the initial capital investment and specification, is free to join. Members receive discounted entry to Sport- however, the need for ongoing aftercare is essential to en- SURF events and are kept informed of research in the sure the surface performs to the required standard for the area via updates and newsletters. More information can duration of its anticipated life. Good-quality maintenance be found at http://sportsurf.lboro.ac.uk. L
30 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 PROMOTIONAL FEATURE
Keeping our valued WHITE LINE customers updated with our busy schedule preparing SERVICES top UK venues for the 2012 Olympic and INTERNATIONAL LTD Paralympic Games
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Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 31 NEW OPENING
SCOTSTOUN More than 100 years after hosting its first athletics event, Pete Hayman finds out why the redeveloped Glasgow-based stadium is setting its sights firmly on the future
ituated on land originally do- CSG head of sports and events Keith platform. Athletics will form a key part nated to the local people of Russell says that the recent upgrade of of the venue’s future, although Glas- Glasgow by the Knights Templar, the main leisure centre and the addition gow Warriors – the Magners League S the Scotstoun Stadium sits in of the National Badminton Academy rugby union team – also plan to take up an area historically renowned as a hive in 2003 meant the stadium was next in residence and use it as the team’s main of activity – from heavy horse shows to line for improvements. “The stadium training base, from June this year. air displays, the first athletics event was was always seen as our next project Equipment is still arriving and some of hosted there in 1904 and it’s been on in preparation for the city hosting the the rooms will remain empty until the the city’s sporting map ever since. Commonwealth Games,” he says. Warriors move in, but other parts of the Fast forward 106 years and the venue Sportscotland contributed £4m to the venue are already in use. The first-floor has reopened as a major multi-purpose project after identifying a need for a concourses, which provide access for sports facility after an £18m overhaul municipal stadium in Glasgow as part of spectators on event days, are currently which forms part of the Scotstoun Sports its National and Regional Facilities Strat- playing host to martial arts and dance Campus in the city’s west end. With a lei- egy. The remaining £14m was funded clubs on a daily basis. sure centre and the National Badminton by Glasgow City Council. As a result, the “You plan for multi-use opportuni- Academy (NBA) located at the site, the city now boasts a 5,000-seat stadium ties during the design stage of facility new-look stadium is seen as the latest that caters for both elite performers and development,” says Russell, “but actually piece in the city’s sporting jigsaw. members of the local community. witnessing regular usage coming togeth- The scheme was led by Culture and er is really positive. Out of event time, Sport Glasgow (CSG), together with the Facilities and demands there’s no function for these Scottish Rugby Union and Glasgow City Watching a lone athlete pounding down areas, so we really need to get them Council, with the successful bid to host the indoor 130m running straight, I’m working as hard as possible.” the 2014 Commonwealth Games provid- witness to one of the opportunities The concourse areas – a consequence ing a catalyst for its redevelopment. Scotstoun provides across its multi-sport of the cantilever roof design of the main
32 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 Olympian David Hemery CBE delivers a coaching masterclass to Scottish athletes
championship, he says the additional space will prove invaluable. From the other end of the physiother- apy room, there’s direct access to the spacious changing facilities. These will feature specialist ice baths, rather than the common practice of using wheelie bins filled with cold water, which, as CSG operations manager Ben Stuart points A great deal of work has gone into ensuring out, “will allow for high-quality treat- ment for athletes”. that the venue’s facilities benefit other sports The run-up to success stand – will also be used for athletics and extensive training facilities will help to Long-term the plan is to cater for rugby coaching. With various vantage develop the team,” he says. events capable of attracting up to points overlooking the indoor run- At the disposal of the Warriors’ play- 12,000 spectators through the use of ning straight, there’s scope for sprinting ers and coaches will be a fully-equipped temporary seating. Where Glasgow coaches to examine athletes’ technique Pullum strength and conditioning suite, Warriors will use the venue as a training and Warriors coaches to see how line- incorporating a stretching physio area, facility, Russell reveals that Scottish outs, for example, come together from six platforms, dumb bells, force plate athletes could also be doing the same an aerial perspective. and standalone racks for single squats in the not too distant future. Warriors’ head coach Sean Lineen and light press. Plyometrics and other “We've just concluded an agreement said the club’s move to the venue “shows forms of training can also take place with Scottish Athletics in terms of their the players that we’re serious about outside the suite by ‘flooring over’ the training squads’ requirements,” says professional rugby in the west [of Scot- internal athletics surface and sand pit. Russell. “The national governing body land], with club training facilities now Self-contained access from the suite (NGB) doesn't operate in the same way under one roof.” Keith Russell is just as links directly to the adjacent physiother- as Glasgow Warriors in having 30-40 excited about how important Scotstoun apy area, which is, by Russell’s admission, guys doing the same thing. The athletes could be for the Warriors. slightly larger than would normally be are based all over Scotland and England. “The head coach has re-signed a provided. But with an anticipated in- However, as they train towards Delhi number of players off the back of Glas- crease in the Warriors’ squad size due to 2010, London 2012 and Glasgow 2014, gow Warriors moving to this venue the expansion of the Magners League the national coaches will be working and I’m certain that Scotstoun’s and possible overlap with the Six Nations together more often so this venue could be witness to the development of na- tional and regional athletics squads.” Athletics is a key element of Scotstoun Stadium. The indoor track was supplied by Mondo Sport, the outdoor 400m track has been revamped by Thornton Sports A sporting future and Conica Sport Surfaces, with White Line Services International marking both Rugby union and athletics are not to be tracks. Stadia Sports and Newitts were two of the athletic equipment suppliers the exclusive inhabitants of the stadium and Greenfields Allsports supplied and installed the synthetic sports pitch. however. A great deal of work has gone into ensuring the venue maximises its
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 33 NEW OPENING
If you don’t offer spectators a good environment and exciting atmosphere, they won’t come back facilities to the benefit of other sports. the smaller ones. Part of Glasgow’s bid Table tennis and badminton will be for 2014 and the city’s commitment to staged at the campus during the 2014 the Commonwealth, is that we want to Games and Russell believes other sports work with the smaller countries to look to people who enjoy watching the could be accommodated. Even cricket at how we can offer help and support. spectacle of sport within the stadium. has been mooted. “For example, we’re looking to work The 3,500-seat main stand provides an “This potential interest is indicative of with Zambia at the moment; not just to unrestricted view for all spectators due the quality facilities at this site,” he says. offer them a training base in Glasgow to the cantilever design, with disabled “If NGBs think they can make their sport but how we can form a closer relation- and media facilities located higher up to work here at Scotstoun, we’re certainly ship with the country. We’re also looking offer a finer perspective. According to up for working with them to try and at long-term developmental initiatives Russell, spectator accommodation is an accommodate their needs. with Zambia so our relations reach fur- important part of the stadium’s success. “There’s the possibility of a national ther than a training camp host in 2012.” “If you don’t offer spectators a good tabletennis squad based here, in addition environment in which to watch the to a badminton squad at the adjacent Community care sport and help to create an exciting at- National Badminton Academy. All the Regarding the sporting legacy that mosphere, they’re not going to keep facilities in this development have been surrounds major events such as 2012 coming back,” Russell says. “We’ve got planned on a multi-sport basis that’s not and 2014, there’s a desire at Scotstoun to give a great live sport experience so just a focus for rugby or athletics.” Stadium to work as hard for the local that spectators will keep coming and Although the London Olympic Games community as it does for the elite commercial supporters get the best is fast approaching, it’s the 2014 Com- athletes. Stuart says the wider levels of showcase opportunity possible.” monwealth Games that dominates the engagement with local groups and outlook for Scotstoun. The facility is set organisations is a key part of what the Eyes on the prize to be a pre-Games training camp for city is looking to achieve. Innovative use of space and the multi- 2012, but Russell explains that 2014 could “As a city, we’re working week in purpose approach to the stadium’s influence what the venue looks to do. week out with different sectors of the design means that Glasgow now boasts “We’re looking to attract nation- community as part of our key perfor- a high-quality sports complex. Ear- al teams to train here for the 2012 mance indicators in sport and activity ly indications based on the stadium’s Olympics,” he says. “Our focus is on provision and Scotstoun has opened new popularity is that it is already generat- Commonwealth countries, particularly opportunities to get these sectors more ing a great deal of interest among local involved,” he says. “Before the redevel- clubs and organisations, as well as sports The indoor sprint straight is supplied by opment, facilities at the stadium were NGBs. Acting as a standalone facility, Mondo and marked by White Line Services used, but on a smaller scale. Now, for as well as forming part of the wider example, we are actively working with a Scotstoun campus, the venue’s redevel- disability group of 100-150 people on a opment is reaping its rewards. regular basis so we’re boosting the num- “The facility has generated more ber of users already.” income in its first eight weeks since opening its doors than it ever did in Room with a view any financial year before,” reveals Stu- The effort taken to ensure both elite art. “The expectation is to produce over and grassroots athletes have the best £250,000 in income a year. That’s the possible facilities at the stadium is indica- business strategy for the next three years tive of high hopes for future sporting and it’s achievable, as witnessed so far.” L success and increased participation. However, thought has also been given Pete Hayman is a Leisure Media journalist
34 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 GreenFields V shape
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Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 35 SWIMMING
SWIMMING Kath Hudson takes a look at the Free Swimming Initiative a year after its launch
any thought the idea of offer- either by using their own budgets, or programmes. On 1 April 2009, 258 lo- ing free swimming to people securing money from other partners – cal authorities joined the scheme and over the age of 60 and under such as the health service. in September they were given another M the age of 16 sounded too This gap in funding stopped some chance to join, or extend the scheme. To good to be true when the government councils from embracing the scheme. date, an impressive 261 local authorities first announced its plans in 2008. Howev- Brentwood Council rejected the offer, out of an eligible 326, have joined. All of er, despite critics saying it would just get saying it would leave a financial shortfall, these local authorities are offering it for existing swimmers to swim more, there since Brentwood Centre makes up to the over-60s and 199 offer the scheme to has been overwhelming support from £67,000 a year from swimmers in the 60- both age groups. local authorities and the public since the plus category and more than £200,000 initiative launched in April last year. from young people. Basildon Council FREE SWIMMING FOR ALL Since then, 80 per cent of councils leader, Malcolm Buckley, branded it Wigan Leisure and Culture Trust was across England have subscribed to an “early election gimmick,” highlight- ahead of the free swimming uptake – the scheme and government figures ing the fact that government funding having become the first borough to show that 8.5 million swims have been would only last for two years before the offer it to the over-60s and the under- enjoyed by the under-16s and five scheme was either stopped or funding 16s in 2005. When the offer of funding million by senior citizens. found from other areas. was announced, the trust took the op- The Free Swimming Initiative is part The vast majority of English councils portunity to offer free swimming to of the government’s bid to get an ex- however, decided it was an opportunity everyone to help tackle obesity and get tra two million people physically active worth investing in and many have made Wigan active. Additional funding has before the London 2012 Olympic and it the centrepiece of their active lifestyle been provided by Wigan Council; the Paralympic Games. Running hand in trust itself and NHS Ashton, Leigh and hand with the programme, and acting Wigan as its contribution to the Change- as a further incentive for councils to Once the price issue 4Life national campaign. take part, is the Capital Modernisation was removed, those that “Price had been a barrier to people Programme, which made £60m worth swimming before this initiative,” says of funding available for upgrades to swam for fitness benefits Dianne Yates, Wigan Leisure and Culture participating pools. visited the pools much Trust’s senior active living officer, “so more often when we offered free sessions the usage PARTNERSHIP APPROACH shot up – with some families using the Five government departments have parent and toddler sessions up to three worked together on funding the times a week.” scheme: the Department of Culture, The trust also witnessed a growing Media and Sport; the Department of trend in parents of children who were Health; the Department for Work old enough to swim unsupervised decid- and Pensions; the Department for ing to swim themselves – rather than Children, Schools and Families and the watch. Once the price issue was removed Department for Communities and those who swam for fitness visited the Local Government. pools much more often, which helped to The money from central government make a positive impact on their health. made a substantial contribution to the Free swimming lessons have also been costs, but local authorities had to find offered to five-to eight-year-olds and additional funding to make up the this programme will be more wide- shortfall. Most were prepared to do this, spread during the coming year.
36 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 So far, 8.5 million under 16s and five million over 60s have swum for free
Part of Yates’ brief is to work with de- schemes came with their own challeng- old, are unable to swim. Leeds has run prived groups within the community to es, particularly with the over-60s. “Not one of the most successful schemes, with encourage them into the pools. Accord- only did we want to give easier access 290,000 free swims having been taken ing to Yates, this approach has been very to current customers, but we were chal- since the programme started. Junior successful, with one pool in a deprived lenged with encouraging new customers swims were up 34 per cent on the year area of Wigan seeing a 48 per cent rise into the pool – whose previous experi- before and the amount of over-60s who in the take-up of swimming. One in five ence with swimming lessons many years enjoyed a swim is 12 per cent above the people in Wigan and Leigh are now ago may have been no more than being national average. swimming for free. pushed into the deep end and made to Swimming is the UK’s most frequently swim back to the side.” participated sport, with 7.63 per cent of TARGETING HARD Hodgkinson explains that the tar- the population taking regular dips. Ac- TO REACH GROUPS geted marketing used to get this group cording to Sport England’s Active People Birmingham City Council is another lo- back into the activity encourages them Survey 3, the number of people partici- cal authority that’s ahead of the game, to take their grandchildren swimming. pating in swimming increased by 57,500 having introduced free swimming to Once enticed back into the pool, swim- in the last quarter of 2009, however, children under the age of 16 living in, ming teachers have also been available those targeted by the Free Swimming Ini- or attending school in, Birmingham in during the over-60s sessions to offer tiative fall outside the remit of the survey. 2004. In April 2009, the opportunity was some basic skills and build confidence. The Free Swimming Initiative will run extended to non-residents, 16-year-olds People from ethnic groups that do until the end of March 2011, the end of and the over-60s and thanks to extra Pri- not encourage swimming are also being the government’s current spending pro- mary Care Trust funding, all Birmingham targeted and the council is working with gramme. For those who have learned to residents can now swim and use gym women’s groups to introduce single sex swim, or have seen health improvements facilities for free during off peak periods. swimming sessions. Free swimming les- via the programme, a funding extension Free swimming figures for the over-60s sons for weak and non swimmers over would be welcomed. However, whether and under-16s in Birmingham were the the age of 11 are also being offered. or not councils will be able to keep plug- highest in the country from October to Barnsley Council, in conjunction with ging the financial shortfall, especially December 2009, at 86,319. local leisure operator, Barnsley Pre- if no more grants become available, However, according to Sue Hodg- mier Leisure, is offering free swimming remains to be seen. L kinson, Birmingham City Council’s free lessons to families, where at least two swimming project co-ordinator, these members of the family, over 11 years Kath Hudson is a freelance journalist
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 37 RESEARCH REVIEW The Benefits of Hosting Major Sports Events
Sheffield Hallam University’s Chris Gratton analyses Deloitte’s report ‘A lasting legacy: How major sporting events can drive positive change for host communities and economies’
he economic benefits of hosting pivotal chapters are ‘Types of change’ major sports events has become and ‘How to create a lasting legacy’. an increasingly controversial part In the ‘Types of change’ chapter the T of event literature. A new report authors look at what host cities hope to from Deloitte, ‘A lasting legacy: How achieve by hosting an event. major sporting events can drive positive The list includes: change for host communities and econo- UÊ Improved stature in the global mies’ by Greg Pellegrino and Heather business market Hancock, in my opinion, takes a remark- UÊ Increased appeal as a tourist ably positive view of the benefits of destination it takes place – not least because of hosting major sports events. UÊ Improved infrastructure substantial rises in hotel prices. Many governments around the world UÊ Long-term economic development have adopted national sports policies UÊ Increased local pride and self-image Legacy potential which specify that hosting large sports UÊ More sustainable behaviour changes In the chapter ‘How to create a lasting events is a major objective. A broad Examples are given from recent Olym- legacy’, the authors concentrate on range of benefits has been suggested for pic and Paralympic Games or FIFA World what cities must do in order to gener- both the country and the host city from Cups. For instance, under tourism, ate a real legacy. Their suggestions have staging major sports events including the authors use the case of Germany’s been well discussed in previous academic economic impact, urban regeneration hosting of the World Cup in 2006 to literature but include: legacy benefits, sporting legacy benefits, show how the image of Germans abroad UÊ Focus on the postevent legacy, tourism and image benefits, social and changed as a result of adopting the not just the event cultural benefits. It is well known that motto ‘time to make friends’ and the TV UÊ Don’t assume the desired legacy cities and countries compete fiercely to pictures of German fans dancing in the will happen automatically host the Olympic and Paralympic Games fanfest sites. The festival atmosphere UÊ Promote the legacy vision, but or the FIFA World Cup. generated during the tournament con- be realistic trasted sharply with Germany’s global UÊ Build a broad base of support Maximising benefits reputation for no-nonsense efficiency UÊ Reach across political boundaries Given the ongoing debate in academic and mechanical precision. UÊ Get an early start on planning literature over the costs and benefits of The authors do not mention, however, the city’s infrastructure hosting major sports events, it’s surpris- that there were less foreign tourists UÊ Create a broad economic footprint ing that this report has clearly taken the in Sydney during the Olympic and Para- UÊ Partner with the private sector on very positive view that: ‘These events lympic Games in 2000, in Athens in major infrastructure projects can be a significant catalyst for change, 2004 and in Beijing in 2008 than in the UÊ Expect the unexpected elevating the host’s global stature and same period the year before each event. These messages are quite bland and turbocharging its economic, political Hosting major sports events may have a the legacy chapter is perhaps the most ϖand social development’. long-term effect on tourism appeal, but disappointing of the document, not The report acts as a guidebook on for cities which already least because no concrete examples are how to maximise the benefits of hosting have an established tourist market, given of the legacy benefits generated a major sports event right through from the event can have a detrimental by major sports events. This is not entire- the initial bid to the legacy. The two effect on that market during the time ly surprising. The problem is that it takes
38 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 15 to 20 years to measure the true legacy that much of the infrastructure invest- of an event such as the Olympic Games ment is still being used productively. or a football World Cup and so far no- The success of the GB cycling team body has been prepared to commit the at the Beijing Olympics, which has its research resources required to measure elite squad based at the Manchester such legacy benefits. Velodrome, also emphasised the Some ad-hoc evidence exists to continued role of Manchester as a suggest that the 1992 Barcelona Olympic city of sport. Since much of the invest- Games generated the largest legacy ment in the new sporting infrastructure Above left: Sydney 2000 and Barcelona benefits, with tourism in Barcelona came from the National Lottery or 1992 Olympic Games (above) more than doubling since 1992 and at central government, this is a clear the same time, Barcelona becoming economic boost for the area. facilities: the Birdsnest Stadium and the the most important European business Commercial investment also flowed Water Cube. On the other hand, these centre in Spain. into East Manchester as a direct result of facilities have become major tourist at- tractions for Beijing. The report acts as a sort of guidebook for host cities to There is little evidence that any Winter Olympics has ever left a lasting legacy. maximise the benefits of hosting a major sports event Deloitte’s report does indicate clearly the potential for cities to benefit sub- Similarly, the Commonwealth Games the Commonwealth Games. One stantially from hosting major sports in Manchester in 2002 was the first event example is an Asda-Walmart superstore, events. It claims: it ‘offers practical and in Britain to actually plan for a legacy. which occupies 180,000sq ft and proven insights to help cities and coun- Since it was only held eight years ago it employs over 760 members of staff. tries capture and host a successful event is still too soon to assess the true legacy. Although there are examples of posi- that delivers a legacy of positive and However, the fact that Manchester City tive legacies from specific events, this lasting change’. It does not, however, Football Club now uses the Manchester is not always the case. Both Sydney offer a balanced view. The cost side of Commonwealth Stadium as its home and Athens were left with largely un- the debate is left out completely. L ground and other sporting venues in used sporting infrastructure following East Manchester have become the the Olympic Games of 2000 and 2004. Professor Chris Gratton is director of English Institute of Sport and are used Beijing has staged no major sporting the Sport Industry Research Centre at for the training of elite athletes, means competitions since 2008 in its flagship Sheffield Hallam University
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 39 CRICKET
Women’s Cricket GOING LARGE
Tom Walker looks at the rise in popularity of women’s and girls’ cricket and how the success of the national team has created a new, but welcome set of challenges for the England and Wales Cricket Board
hen asked to compare the increase in quantity at the grassroots lev- Ashes and both World Cups) was truly current state of women’s els coupled with improvements in quality exceptional and unparalleled.” cricket with that of a decade at the elite level – the England women’s Connor says that the success of the W ago, former England captain national team is universally recognised national team has now created a set of Clare Connor says: “It is unrecognis- as the best in the world. It conquered all entirely new challenges for the back- able, at all levels”, And no wonder – the during 2009, securing the Ashes and win- ground staff. “At the elite level we are statistical evidence shows phenomenal in- ning the World Cup in both the 50-over now under pressure to sustain that level creases in the amount of women’s cricket format as well as the Twenty20 mode. of success and keep finding new ways being played all across the country. of challenging the players and retain- In 1999 there was no organised age ONWARDS AND UPWARDS ing our best players. After all, it is an group cricket at county level for girls Connor, who received her OBE after amateur sport, so we are constantly anywhere in the country. By 2009, the guiding England to an historic victory looking at how we can best support the England and Wales Cricket Board (ECB) against Australia in 2005, is in a unique elite players so they can keep on playing staged more than 390 county age position to comment on the develop- for England. Through the Academy, we group cricket matches. ment of the women’s game at elite level. are also in the position to do this for the At the highest level, the women’s She made her England debut in 1995 players outside the England squad – the national team played just six one day in- and, after a record breaking 93 ODIs younger girls who are knocking on the ternationals (ODIs) and two Tests in 2001. and 16 Test matches, retired as an Ashes- national team door and are showing In 2009, the team played 16 ODIs (includ- winning captain a decade later. She real talent for the game.” ing a World Cup campaign), contested was appointed head of women’s As part of plans to support the elite the Ashes with Australia and took part in cricket shortly after her retirement players financially and allow them to the Twenty20 World Cup playing seven and is currently responsible for women’s concentrate on their cricket, in 2008 the games. The pace of development isn't elite cricket – from county cricket up ECB launched the Chance to Shine Coach- showing any signs of slowing down. through to the ECB Academy and the ing Ambassador contracts. Operated by The number of clubs offering women full national team. the Cricket Foundation, the Chance to and girls’ sections has nearly doubled in “The sport is incredibly healthy and is Shine scheme aims to regenerate com- the past few years. There were 327 clubs keeping us very busy – in a really good petitive cricket in a third of all primary with girls’ cricket in 2007. By the end of way,” Connor says. “The success of the and secondary state schools in England 2009 that figure had grown to 505. The full England side in 2009 (winning the and Wales and bring the educational benefits of competitive cricket to two EXCELLENCE IN THE MAKING million state schoolchildren by 2015. As STAFFORDSHIRE FINCHAMPSTEAD CC part of the programme, eight national In 2006 a single volunteer in Stafford- The Berkshire-based club runs a success- team players have been offered contracts shire provided the region’s first girls’ ful girls’ section. Current England captain to deliver regular, paid coaching sessions age group competition for cricket clubs, Charlotte Edwards (pictured above) is the under the Chance to Shine umbrella. when four teams took part in a softball region’s Chance to Shine Ambassador and “These contracts have supported our competition. There are now more than girls’ cricket has been made sustainable elite players over the last couple of years, 16 clubs involved in three age group in part by schools buying into extra ses- giving them a balanced, structured life- competitions for the clubs – hardball sions offered by club coach Dave Taylor. style,” Connor says. “It allows them to and softball – strengthening their talent Girls’ cricket has become a core priority work and train and tour and really eases pool for selection into county squads. for linking the club with the community. the pressures on normal life.” It’s not just the elite players that benefit. What
40 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 The women’s national teams won two World Cups and retained the Ashes in 2009. Left: England captain Charlotte Edwards and Chance to Shine ambas- sadors working with children (below)
KEY STATS’ Women’s and girls’ cricket
s There is currently one women’s or girls’ club for every 12 cricket clubs. If girls have a cricketing role s The south west has the best ratio for model to aspire to, then the women’s and girls’ cricket – with one in nine clubs offering girls’ cricket sport immediately becomes a s There are currently 505 clubs natural choice for them involved in women’s or girls’ cricket – an increase of 20 per cent on 2008 and 54 per cent on 2007 s The ECB has recorded increases in overall participation for the past three years – 2009 saw women’s and girls’ cricket rise by 15 per cent (24 per cent in girls’ cricket alone)
better way for a young cricketer to learn challenges at grassroots level too. Sue appropriate competitions. Without and be inspired than by being coached Redfern, head of development for wom- suitable competition, you are unlikely by an international star? en’s and girls’ cricket, lists four issues that to retain the girls’ interest and are in “The contracts have had a massive im- she sees as crucial to get right if the girls’ danger of losing players.” pact on grassroots development in terms game is to further develop and improve. Redfern repeatedly emphasises the of the number of girls that have been “Firstly, we still need to create more importance of providing “age and stage coached through Chance to Shine. It is opportunities for girls who are interested appropriate” cricket at grassroots level. fantastic for young girls to have these in cricket – such as the ones involved in She says that a lot of thought must go amazing role models coming into class- Chance to Shine classes – to actually play into when to introduce hard ball cricket rooms and playgrounds, inspiring them the game,” says Redfern. “At the mo- to girls and when to keep playing some to pick up a bat and a ball. We’re really ment we have 505 clubs offering girls’ of the more inclusive forms of the game. pleased with how it’s worked out.” and women’s cricket, but if you take into “Traditional 11-a-side cricket might account that there are more than 6,000 not be that appealing for all girls, so we GRASSROOTS cricket clubs in the country, then you’ll need to think how we keep everyone While finding new ways to test and realise that the figure 505 is still less than involved. Do we use indoor cricket? Or stimulate the all-conquering national 10 per cent of all clubs.” offer eight-a-side Kwik cricket in a more team might be the biggest task faced by “Secondly, there’s no point in linking mature format? Twenty20 cricket has a Connor and her team at elite level, the the girls to the clubs if the counties do role to play to keep it short too, because increased popularity has created fresh not provide them with age and stage time can often be an issue for the girls,
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 41 CRICKET
PUTTING A FACE ON IT GRACE GIBBS race’s first taste of cricket, at eight years of age, was at an MCC Spirit of Q. How much cricket do you play GCricket programme at her school, St in a typical week? Winifred’s RC Primary in Lee, Lewisham. I train every Tuesday or Wednesday and Already a keen footballer, she quickly have Kent matches on Saturdays. I also found that she was a better cricketer play for Blackheath Ladies on Sundays. than many boys of her own age. Q. Would you like to play more cricket None of the Lewisham-based clubs than you do at the moment? offered girls’ cricket, so initially she at- In some ways I do think I get enough The Chance to Shine scheme aims to tended cricket camps organised by sports cricket but it would be good if my increase participation at grassroots level delivery company Teachsport. school also did cricket so it could give She now attends sessions at Bromley other girls a chance to play as well. especially if they are forced to play their Common Cricket Club’s top talent net, Q. How would you get more girls in the cricket on a week night or on a Saturday alongside 14- and 15-year-old boys, and UK to play more cricket? morning before boys’ games. In short, we also travels to Canterbury on Saturday I would like to see cricket in every need to make sure there are a number afternoons for net sessions with Kent school and every girl would have to of opportunities to change the structure County Cricket Club. have a taster session. This would give and the format of traditional cricket to She is now a member of Old Coelfiens girls more of an opportunity to see if make it more accessible for girls.” Cricket Club, as they run a girls’ section, they are good at the sport. Sometimes The two remaining areas on Redfern’s and also plays for Blackheath Ladies. girls think cricket is just for boys. list are the demand for facilities and the need for even more role models. “If we haven’t got anywhere to play particular needs and requirements. One of the flagship projects which and grounds are not accessible then it’s The most recent county-wide revision Cruse and his team are currently work- unlikely that we’re going to retain the of the facilities strategy was signed off ing on is the Harrogate Cricket Club in players, no matter how successful our in January 2009 so all 39 counties cur- Yorkshire. The plan is to build a brand Chance to Shine and school programmes rently have a strategy which is, in Cruse’s new two-storey facility, which will serve are. So we need to make sure that our words, “fairly fresh”. as a regional centre of excellence for cricket grounds are available to girls. Also, He adds that the increase in cricket’s women’s cricket. we need to create and retain role models popularity – among girls and boys – has “The aim is to have the centre up in the game. If girls have got something created extra pressures on facilities, but and running by early 2011,” Cruse says. to aspire to, it becomes a natural choice – that recent funding decisions show just “We’ve been working with the York- rather than it being a case of ‘that’s a bit how important women’s and girls’ cricket shire Cricket Board and the club on the funny, that girl’s playing cricket’. has become when devising action plans. scheme and the hope is that the Harro- “To show the level of importance that gate facility, which will be developed as FACILITIES cricket places on the development of a two-ground site, will develop into an The ECB’s national funding and facilities women’s and girls’ cricket, you only have international site for womens cricket.” manager, Bruce Cruse is responsible to look at the way we plan to distribute for the implementation of the ECB’s our Sport England money,” he says. “A FUTURE facilities strategy, which was first devised total of £12m in the Sport England con- So what of the future of the sport? in 2000. Since then, each county has tract will be used to execute and invest Women’s cricket has grown exponen- had an updated, individual facilities directly and exclusively into the women’s tially but there is still plenty of room strategy drawn up, identifying their and girls’ game over the next three for future growth. Connor believes that years. Half (£6m) of that will be capi- the nature of cricket is perfectly suited tal expenditure, so that’s something my to girls of all abilities and sees further facilities team is working on with the improvements at all levels. women’s and girls’ department. “The strength of cricket is that you can “The first 40 of those contracts will play loads of it during the summer holi- be executed later this year. The remain- day and the cricket club environments ing £6m has been allocated to revenue are family places. They are safe, welcom- and to generate further activity ing, embracing, sociable and the cricket and infrastructural support. So in culture environment in this country is, for total, a third of our Sport England fund- me, a fantastic place to grow up.” L ing has been earmarked to go directly into women’s and girls’ cricket.” Tom Walker is a Leisure Media journalist
42 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 SPORTS CONDITIONING
Vicky Kiernander talks to sports scientist Ben Langdown at the PGA and exercise professionals about how to help golf enthusiasts raise their game GOLF
BEN LANGDOWN – head of sports science at the PGA
he Professional PGA professional who wants to achive “At the PGA we are not using sports Golfers’ Associa- the most effective improvements in their science to train people to become fitness T tion (PGA) trains players. Without a full understanding of instructors, we are giving them the tools and serves golfing what their clients can achieve physically, to identify when a player could benefit professionals. Ben it’s impossible to know what to work on from another expert’s services. Work- Langdown is respon- and could result in a coach trying to get a ing with a physiotherapist, fitness expert sible for sports science on the PGA’s player into positions they can´t achieve. or strength and conditioning coach will Foundation Degree in Professional Golf, “As part of the sports science mod- help golfers get better results from BA Hons Degree in Applied Golf Man- ules, we work with students in the their lessons and make them less agement Studies and Sports Science gym to learn anatomy and physiology, susceptible to injury. Offering these Continuing Professional Development biomechanics, fitness, strength and services is therefore a good business for PGA members. conditioning, nutrition, psychology, opportunity for golf clubs.” “Golfers on tour realised several years skill acquisition and motor control. All ago that the myths about strength train- of these fitness aspects are applied to Langdown works with PGA professional ing being bad for flexibility and their coaching and playing situations. Tim Cooper on his strength and flexibility golf swing were simply not true. You “All golfers need to think about fitness only have to look at Tiger Woods to see and conditioning. No one has a perfect the impact of fitness and conditioning. body and there are always going to be Golfers began to understand that to limitations that impact upon the golf gain an edge over their opponents they swing. A golfer who wants to be the needed a tailored training/nutrition/psy- very best they can needs to embrace this chology programme. Once elite golfers change in golf fitness. Junior golfers are started to change and the game became no exception. They should be exposed a power sport, this thinking began to fil- to fitness for golf as soon as possible to ter down to amateurs. establish good habits. Youngsters don’t “Sports science is now an integral as- always understand how their lifestyle can pect of any PGA professional’s training impact on their ambitions in golf. Sitting and will continue to grow and integrate at home on the sofa or at a computer with other subject areas. Having an un- encourages poor posture and with poor derstanding of how the body works posture comes limited rotation in the and being able to test for flexibility, swing. But with corrective exercises and strength, power, balance, stability and body resistance work, any junior can gain range of movement is essential for any advantages on the course.
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 43 SPORTS CONDITIONING PHOTO: STOTT PILATES® PHOTOGRAPHY © MERRITHEW CORPORATION © MERRITHEW PHOTOGRAPHY PILATES® STOTT PHOTO:
CASE STUDY 1
hartered physiotherapist Emma Ross has run pilates classes at CSouthampton’s Hedge End Golf Centre for four years. The registered Stott Pilates studio runs 12 mat and equipment classes a week, as well as a number of private sessions. “Since pilates builds core strength and stability, increases flexibility and improves posture, alignment, strength and muscular balance, it’s a good option for golfers,” says Ross. “Golf is a rotational sport, so we include a lot of spinal, shoulder and hip rota- tion exercises in the classes. Golfers who attend regularly often find they have a more consistent swing with a better back swing and follow through position because they have more freedom of movement. Developing a stronger core can also add distance to their shots – the strength of the core muscles can be used to generate more power into their swing.” Pilates exercises offer golfers Details:www.physioflex.co.uk more freedom of movement
SHAY BRENNAN – co-founder, Yourgolfmatters
hay Brennan is a ability to stabilise efficiently, rotation is more advanced clients. The York Fitness PGA golf profes- limited and clients are then plagued by Core Board allows full development S sional and one loss of power and accuracy. As a result, of critical core muscles while developing of only a handful in habits form using incorrect muscles and rotation, power and endurance. Olympic the UK to hold the TPI technique, which leads to injuries and lifting sets are also ideal for more Level 2 qualification breakdown of technique over time. advanced clients. from the Titleist Performance Institute in “All sessions start with a thorough “Today’s elite players can see how the US, considered the leading experts in screening process to identify every conditioned the successful profession- golf fitness. Brennan works with golfers client’s fundamental movement pat- al golfers are and know they must be of all ages and abilities, as well as golf terns and physical literacy. This includes physically prepared to compete. This clubs and 19 schools. a pelvic tilt test, pelvic rotation test, preparation and conditioning is filtering “Some people think that golf is a slow torso rotation, overhead deep squat, down to players of all abilities. sport. The golf swing may start from a toe touch, external shoulder rotation “My role is to produce more physically stationary position, but just over a second test, single leg balance, bridge with leg literate golf athletes. By the time my cur- later, the golfer has rotated away from extension, half squat eversion test and rent clients progress to more elite levels, the target and turned back again striking ankle inversion/eversion test. their agility, balance and co-ordination the golf ball with club head speeds reach- “I use a lot of commercial fitness will be outstanding and much of the ini- ing 140mph with the golf ball travelling equipment including the York STS Cable tial correction work I’m doing now will at 200mph. Research has shown that ro- Crossover, which is great for all rotation- progress to developing speed, power tational forces during the swing are more al exercises. Combine this with unstable and even greater performance. than eight times body weight. surfaces such as wobble boards and swiss “Golf is a highly technical sport with “The body is the power source of the balls and you have lots of progressions. complex full-body movements. General golf swing and with physical condition- The seated wood chop on a swiss ball for improvements to a golfer’s conditioning ing, the potential for improvement is example, is a great move for core activa- will definitely help optimise perfor- vast. The key areas to work on are agil- tion and rotation. mance and improve their enjoyment of ity, balance and co-ordination and from “Medicine balls, kettlebells and torna- the game, which is good news for golf here, client-specific programmes are de- do balls are also fantastic for developing clubs and facilities. However, it’s impera- veloped to ensure efficient progression. core, rotation, speed and power. Swiss tive that any golf conditioning is done The vast majority of clients have is- balls and balance boards are perfect for in consultation with a suitably qualified sues with balance. This restricts their improving stability and for progressing PGA golf professional.”
44 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 Strength and flexibility helps THETHE RIGHT professional golfers such as Dan EQUIPMENTEQUIPMENT Greenwood gain advantage FOR ANY CASE STUDY 2 FOR ANY ENVIRONMENT...ENVIRONMENT... ourgolfmatters, founded by Aaron Shepherd and Shay Y Brennan, works with 19 schools running pre-school, lunchtime and after-school classes, seeing 300 juniors a week. It also holds weekend classes and three- to six-hour work- shops during the summer holidays. Brennan says junior golf condition- ing could provide a valuable source of revenue for golf clubs helping to en- courage future club members. Despite the potential, few clubs offer this service, says Brennan. “Most clubs and golf pros don’t do any specific ModularModular Training StationsStations conditioning for juniors, they just treat youngsters like mini adults.” LiftingLifting Platforms Yourgolfmatters assesses each of its BenchesBenches young players and develops a personal programme accordingly. “We start CableCable Machines with fundamental movement skills and progress to fundamental sport StationsStations skills to improve all-round physi- cal literacy. The type of exercises OlympicOlympic Plates depends on the developmental and chronological age of the youngster.” DumbellsDumbells Details:enjoygolflessons.co.uk BarbellsBarbells StrongmanStrongman Equipment CASE STUDY 3 BoxingBoxing Equipment
ole in One Pilates International good swing requires offers instructor training for them to do.” H golf professionals, fitness train- The company’s ers, pilates instructors and medical workshops and professionals. The company’s Pilates courses run for Golf and Hole in One Fitness throughout the programmes are designed to help world, recently golfers hit the ball consistently including the further and straighter with a reduced Magnolia Golf and risk of injury and back pain. Country Club in Ay- Pilates for Golf was initially created lesbury. The focus for Pilates instructors and studios and is providing interactive and practical Hole in One Fitness has been developed education, says Zenger. as a natural extension of that train- Details: www.hiopi.com ing. The programme combines pilates principles with anatomy workshops and motion capture technology to develop core strength, improve posture, align- ment and stability – all the elements needed for a good swing. TELTEL 0132701327 701701 852 852 “Staying fit and preventing injury have become as important as club se- yorkstrength.comyorkstrength.com lection and which ball you play with, regardless of whether you are young or old, male or female,” says Deanna FINANCEFINANCE OPTIONS Zenger, executive director of Hole in One AVAILABLEAVAILABLE FOR ALL ALL Pilates International. “Golf is an athletic BUDGETS. CALL US TO sport that requires physical condition- BUDGETS. CALL US TO ing. Most golfers just can’t do what a FINDFIND OUT MOREMORE
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 45 EMPLOYMENT
Upskilling the Workforce Crispin Andrews looks at some of the different routes young people can take towards a rewarding career within the sports industry
n years gone by, young sporting The National Apprenticeship Service activity leadership and fitness instruc- professionals learned their trade as was set up in April last year, armed tion; training providers and employers apprentices; just being around estab- with a government pledge that every have got together to give young people I lished sportspeople seemed to give suitably qualified young person has the the practical knowledge they need to them insights into their game and how to right to an apprenticeship by 2013. To- get the job they are looking for. be successful. It seems the sports industry day, 180 apprenticeships are available Within 12 to 24 months, young people is now heading back to this hands-on way within 80 different industries. can work towards an NVQ Level 2 in of learning, by engaging with talented Just like the original trainee plumbers, their chosen area and then progress to and enthusiastic young people not only electricians and builders, Active Lei- an Advanced Apprenticeship at Level 3 seeking careers in top level sport but in sure and Learning apprentices are now in sports development, leisure manage- the various other roles available within the learning about major industry roles in ment, play work, instructing physical sport and leisure sector. a hands-on way. From coaching, sports activity and exercise, coaching or activity. development and spectator safety to Fourteen- to 16-year-olds taking the Sporting apprentices Young Apprenticeship in Sports Manage- Many young people in the UK play sport, ment, Leadership and Coaching spend even more watch it and sports-talk is three days a week doing GCSEs, one on never far away from our playgrounds, vocational learning, usually the BTEC streets and living rooms. The sports in- sport, and one at their work placement. dustry is now helping them follow their Mitchell explains that placements have to dreams through the government’s voca- be flexible. “There’s no point somebody tional apprenticeship programme. turning up every week if there’s noth- “For some people university is the right ing for them to do,” he says, “so we ask path, but others are more suited to voca- employers to tell us when they need help. tional routes,” says SkillsActive’s strategic A School Sport Partnership might run a lead for national governing bodies and series of after school festivals to run in 2012 legacy, Steve Mitchell. “There’s an June that the young apprentice could be alternative to doing a sports-science involved with, or on afternoons when his degree at university and then training gym is quiet, a fitness manager may be at your own expense to make yourself available to provide some mentoring.” more employable; you can train for free However, apprenticeships aren’t just for as an apprentice.” young people – Mitchell says that adults
46 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 Left: Dame Kelly Holmes with sporting youngsters. Below and bottom left: Apprentices with children in Trowbridge
input from regional jobcentres, the £1bn Future Jobs Fund (FJF) will create a mini- mum of 2,500 new jobs for unemployed 18 to 24 year olds within the sport and active leisure industry over the next 12 months. At the very least, these jobs of- fer 25 hours of work for six months and include skills training. It’s part of the FJF to support the cre- ation of 200,000 jobs for the long-term unemployed and young people who face disadvantage in the labour market. The National Skills Academy for Sport and Active Leisure co-ordinates the pro- gramme that brings together quality assured training providers, national gov- erning bodies of sport (NGBs), industry employers – such as Fit for Sport – local authorities, clubs and community sports organisations. “Many young people can benefit too. “An adult returning to commitments, receive more quality would love to work outside, engage work, unemployed or looking for a career coaching hours, better access to mod- with others and follow their passion change might also want to do a sports ern, well-equipped facilities and work for sport,” says Florence Orban, CEO of apprenticeship to obtain knowledge, ex- towards an NVQ in Achieving Excellence the National Skills Academy, one of 11 perience and a qualification,” he says. in Sport, while taking four A levels, or sector-specific employer-led centres of Smaller organisations are also realis- equivalent at a local school or college. excellence for skills development. “They ing the benefits of apprenticeships and Saracens rugby club has 20 apprentices just need the right training and stepping devising bespoke programmes to suit. this year. The lads play as a team in the stones into employment.” Trowbridge Town Council, for exam- Rugby Football Union-run AASE League, Armed with funding from this initia- ple, has employed young apprentices as train and prepare at the club and attend tive, the Amateur Boxing Association of sports coaches after completing theirNVQ Oaklands College in St Albans. In the in sports development or activity leader- past four years, seven apprentices have ship. For the past two years, Trowbridge won professional contracts at the club. has funded its own programme, although it has recently benefited from govern- Jobs for the future ment funding, which has enabled the Run by the Department for Work and council to employ 20 apprentice coaches. Pensions and the Department for Com- munities and Local Government, with Advanced apprenticeships Approximately 3,000 athletes aged 16 to 19 years old are currently on the Advanced Apprenticeships in Sporting Many young people would love Excellence (AASE) Scheme. However, to engage with others and follow unlike their 1980s counterparts, these aspiring athletes tend to watch video their passion for sport analysis of first team games rather than speak to an older professional while cleaning their boots. This programme sees youngsters who might otherwise drop out of top level sport to focus on academic or work
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 47 EMPLOYMENT
Above: A young sport leader. Right: Successful Active Trowbridge apprentices
England (ABAE) has just employed its In Aylesbury, the Mandeville Sports Leaders in Sport first boxing apprentices, to work along- College has set up and funded a project Vocational and leadership courses have side ABAE boxing development officers with the local authority and a nearby been offering a practical and technical in hard to reach communities. Eventually healthy living centre to get unemployed introduction to working in the sports the boxing apprentices will take coaching, 18- to 24-year-olds learning, volunteer- industry, while children over the age judging, refereeing and sports develop- ing and working through sport. Seven of 16 can take coaching and activity ment awards, on six-month placements. young people in Tyne and Wear have leadership awards that give them a “Young people have been a real already found employment in the sports start in the industry. casualty of the recession,” says Jack industry after completing a similar Sports Leaders UK trains thousands Shakespeare, training manager, at three-month rugby and working course, of young sports leaders every year Fit for Sport, which took on 180 young- and Get on Track, run by the Dame and in the run up to the Olympics, the sters last month. “While employers Kelly Holmes Legacy Trust with Comic Dame Kelly Holmes Legacy Trust and recognise the benefits of bringing on Relief funding, works with Connexions LOCOG’s London 2012 Young Lead- the next generation of the workforce, teams to identify youngsters who could ers programme will encourage sporty for many the cost of training new benefit from sports industry placements youngsters to volunteer in their commu- staff in those first few months before and advice from elite sports mentors. nities and at the Games itself. they can actively contribute to the “These youngsters have a huge Organisations like crime reduction business can be prohibitive.” amount of potential, I can see it in charity Nacro and Cricket for Change, a The National Skills Academy has their eyes,” says Dame Kelly, “they just charity that delivers cricket in disadvan- secured funding from the National Ap- haven’t had the right opening yet. They taged London communities, have long prenticeship Service to fund the first might not have academic qualifications, encouraged young people to train as lead- three months wages of 1,400 young peo- but they have all the other skills to suc- ers and coaches to sustain activity. Young ple, but the FJF is not the only mechanism ceed. Give them the opportunity to catering, construction, IT and sports de- by which young people are being encour- gain constructive experience and who velopment volunteers are helping cricket aged into the workplace through sport. knows where they could go.” clubs thanks to the England and Wales Cricket Board’s V-Cricket project. So the next generation of young sport With new pathways in stars are earning their place in the sports industry, but the need to look to all place many young people sections of society for talent is best illus- can take the vocational trated by Australian cricket captain Ricky Ponting. After leaving school at 16, he route to reach their worked as an assistant groundsman at a potential school in Launceston and on the score- board during Tasmania’s Sheffield Shield games. Then after graduating from the Australian Institute of Sport’s Cricket Academy, he played for the state and fi- nally the national team. When veteran skipper Steve Waugh re- tired in 2004, Ponting was chosen as the first Tasmanian cricket captain of Aus- tralia, and is known as an intelligent and thoughtful cricketer, who would make an excellent coach or commentator. With the new pathways in place, many others can now take the vocational route to reach their potential. L
Crispin Andrews is a freelance writer
48 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 \
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SELLING TENNIS Making its name synonymous with tennis in this country has proved an ace for financial services company, AEGON. Kath Hudson finds out more about the mutually-beneficial deal
port sponsorship is up there with “When we were looking to raise the SWEATING THE ASSETS advertising, sales promotion and brand’s profile, we looked into all the The LTA signed a five-year ‘blanket’ PR as a way of creating aware- traditional marketing routes,” she says. sponsorship deal with AEGON in Sep- S ness and building a brand. In “Looking back, in order to bring the lev- tember 2008 – an emerging trend fact, AEGON’s head of brand, sponsor- el of name awareness to our preferred among sports bodies. Elsewhere Brit- ship and communications, Jayne Ponzio, peer group would have cost three times ish Gas is the main sponsor for British argues that it might be more effective. as much as what the Lawn Tennis Asso- Swimming and Sky is starting to hold a Now in the second year of AEGON’s ciation (LTA) sponsorship has achieved. prominent position with British Cycling. sponsorship agreement with British Ten- “Both the LTA and AEGON were at a The LTA’s commercial director, Bruce nis, Ponzio has been delighted with the stage where we were repositioning our Philipps, explains the thinking behind way the partnership is helping to build individual brands, so there were huge the decision to redirect the commer- AEGON’s brand, which, despite being one amounts of synergy and we could really cial programme to dealing with just one of the world’s leading insurance groups, relate to each other,” Ponzio explains. sponsor: “Financially we felt that we was not widely recognised by the public “Our partnership is continually evolving weren’t achieving as much as we could. before its link-up with the sport. into a mutual beneficial situation.” We were selling off bits and pieces of the sport, so the costs of servicing that were high. With all the changes we had made Helping to draw to British Tennis we wanted a partner talent through who could bring all that together and grassroots into the this is where AEGON has played a huge development system part. We wanted to attract a lead part- ner across the whole sport – including community tennis and our junior pro- grammes – not just individual elements, such as the Queen’s Club Tournament.” Although it was obviously more of a challenge to attract one lead sponsor, Philipps acknowledges there was some luck with the timing of the sponsorship deal. “Fortunately we started the sales drive a good period before the economic downturn – although we made the an- nouncement on the day that Lehman
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 51 TENNIS
Andy Murray (above) and Laura Robson (below) highlight British Tennis success. (Insert) Jayne Pozio
Our most recent series of research showed that 60 per cent of tennis enthusiasts would consider AEGON products
Brothers collapsed. If we had tried to do Hotel Group and Lucozade are official point across that we were a brand that this a year later I’m sure it would have suppliers and also have rights. could be trusted and so our involvement been much tougher. Although, that said, with tennis at grassroots level helps we’re very confident about our product BRAND ASSOCIATION this. There’s the warm feeling in help- and the benefit we can offer to spon- Although the financial details of the ing people and drawing talent through sors,” he says. sponsorship deal have not been publicly the system,” says Ponzio. “It has cer- The new British Tennis commercial disclosed, it is believed to be worth in tainly helped in getting higher levels of package is like a pyramid, with AEGON as the region of £25m – the biggest deal in awareness for our brand, because the the lead partner. BNP Paribas and High- tennis history. This funding offers a huge tennis enthusiast is a mirror image of our land Spring (Andy Murray’s sponsor), are benefit to the sport, but what does the target market. Our most recent series the two supporters and benefit from sponsor get for this level of investment? of research showed that 60 per cent of branding and hospitality at the Queen’s According to Ponzio it was definitely tennis enthusiasts would now consider Club Tournament. Nike, Intercontinental money well spent. “We needed to iden- AEGON products.” tify a property which would appeal to In sports sponsorship, this brand as- our target market of 45- to 60-year-olds, sociation is just as important as the and there were some specific sports we financial underpinning and is partly knew this age group were interested in,” what makes sponsorship such a power- she explains. “We moved fast when we ful tool. According to Karen Earl, chair heard the LTA was changing its sponsor- of Synergy Sponsorship and chair of ship strategy because we knew there the European Sponsorship Association, would be other interested brands. The when positioned in the right deal, the deal was signed just four weeks after sponsor will use its marketing muscle to the negotiations began.” help promote the sport: “Getting the It isn’t just getting the name out there right brand, or company, to associate which has been of benefit to AEGON. with your sport and then joining forces The association with tennis, especially in terms of who you want to market to, at grassroots level is good for the com- how you want to market and using a lot pany’s image. “We wanted to get the of their marketing expertise and their
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1 TENNIS
marketing budget to push the sport, is one of the single biggest things which a sport can aspire to.” AEGON is using its link with tennis to push across its messages in its cam- paigns. Last year, the campaign was built around the message “from grassroots to centre court”, introducing the partner- ship. This year tennis is being used as financial messaging for the campaign. “We’re showing the planning which Brit- ish Tennis is putting into its future stars and pushing the fact that you need to put just as much planning into your finances,” says Ponzio.
WORKING TOGETHER Earl says that sponsorship agreements work best when they are mutually Although the recession has made A recent campaign was built around the beneficial: “There is always the feeling it harder, and some sports have in fact message ‘from grassroots to centre court’ that getting the money in is the priority, lost sponsorship, Earl thinks that some and of course that is fundamentally of these lost deals may have been ill important, but I think sports also need advised in the first place. “One of the THE WAY FORWARD to think carefully about the value of things the recession has done is to make The figures for the sponsorship indus- what they are offering, rather than sports think harder about their product, try as a whole have held up well despite the budget they have to find. For longer about their offer to sponsors and how the recession, with a small increase last term success, they need to consider how they can help sponsors reach the desired year over the year before. Earl says this is the value and benefits can work togeth- audiences which are otherwise difficult because marketing directors are now re- er with the brand to maximum effect,” to access,” she says. alising how cost effective sponsorship is. Earl explains. Philipps agrees: “It’s really about un- “The sports market is growing as a way “In the past, many sports have made derstanding your assets. You have to of successfully marketing products, be- the mistake of just grabbing the money know what you have to offer and imple- cause it engages with consumers through and running, but there is now a growing ment proper programmes associated their passions,” she says. “The most suc- realisation within the industry that what with the sport. Everything which AEGON cessful sponsorships are those that place is needed is a partnership with a brand is linked to, we would’ve done anyway, their sponsorship properties centrally that’s going to help market the brand, which makes the programme seem all within their marketing activities. the sport and the association.” very real and a genuine part of tennis.” Whereas advertising, sales promotion and PR were the three most recognised BRITISH TENNIS SPONSORS pillars of marketing, sponsorship is now being recognised as the fourth, and pos- AEGON is the first lead partner of British Tennis and plays an integral part within sibly the more effective, pillar. It’s the the four pillars of the commercial programme that makes up British Tennis. This glue which links all the other marketing includes: community – the parks and schools programme; competition – both na- disciplines together.” tional and international tournaments; performance – including elite and matrix- Clearly the timing and the partnership funded players; and events – including the ATP, WTA and ITF tournaments. was right for both AEGON and British BNP Paribas is the official sponsor of British Tennis, Highland Spring is official Tennis. The LTA was fortunate to find supporter and official water supplier of British Tennis. Lucozade Sport is official a large global company that needed to sports nutrition supplier to the LTA and InterContinental Hotels Group is the get a new identity across, had the same official supplier to British Tennis. audience and was keen to get involved in all aspects of British tennis – not just the high-profile tournaments. Having the sport underwritten by one sponsor allows consistency of the look and the brand and takes away the pressure of continually selling its properties. Like- wise, AEGON’s strategy of choosing to dominate British Tennis means that its name will be synonymous with the sport until at least 2013 – resulting in a win- win situation. L
Kath Hudson is a freelance writer
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Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 55
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BUILDING SCHOOLS FOR THE FUTURE A technical guidance update
SAPCA’s Dr Colin Young looks at some of the technical guidance available for schools and local education authorities who enter the Building Schools for the Future (BSF) investment programme
uilding Schools for the Fu- sport facilities within each new and Elm Court (above) and Allerton (below ture – the investment initiative upgraded school. However, most Lo- left) are two of the £55bn BSF projects to rebuild secondary school cal Education Authorities (LEA) will B buildings in England – is a receive in excess of £100m for their BSF PfS, via its Design Steering Group for very ambitious programme of develop- programme. If only a small fraction of PE and Sport, has developed a series of ment with a multi-billion pound budget that budget is spent on sport and PE guidance tools to simplify the process to deliver a new generation of schools. provision it still equates to a substan- for the stakeholder group. The guidance Overseen by Partnerships for Schools tial investment not only for the school, information is also relevant for organi- (PfS), a non departmental public body, but potentially for the local community. sations wishing to engage with the BSF the first wave of the BSF programme In addition, further revenue could be investment programme. commenced in the fiscal year 2005/6 and available via sports national governing it is anticipated to continue for at least bodies (NGBs) that may be willing to Fit for the Future another decade. spend some of their capital investment The Fit for the Future guide aims to funds to upgrade facilities to meet their challenge current thinking, provoke Background strategic goals (such as increasing par- discussion and provide advice. It’s par- The BSF process can be complicated and ticipation) and are happy to work within ticularly relevant to BSF PE and Sport it’s difficult to estimate the amount of the BSF framework. Stakeholder Groups in their role of sup- money that will be directly spent on Obviously this level of investment is a porting schools in translating their vision once in a generation opportunity and for PE and sport into a design brief. it’s important to ensure that the new The document consists of four parts: facilities meet and exceed the expec- Part 1 From Vision to Design tations of the end users and provide Part 2 The BSF Design Journey a strong legacy for the future. Going Part 3 Sample Design Solutions for four through the design process within BSF Imaginary Learning Centres can be a very complex procedure, which Part 4 Summary of Key Points includes many stakeholders. Fit for the Future is now available to Each LEA is expected to form a BSF PE download in pdf and film format from and Sport Stakeholder Group which is the Partnerships for Schools website responsible for the development of their (http://www.partnershipsforschools.org. sports and PE facilities strategy. uk/programme/Fit_for_the_Future.jsp).
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 57 NON TRADITIONAL STRUCTURES
Most LEAs will receive in excess of £100m for their BSF programmes
Area Data Sheets Each LEA has to form a BSF PE and Sport Stakeholder The PE and Sport Area Data Sheets will form a useful starting point for develop- Group responsible for the facility strategy ing detailed technical specifications for each individual space used for PE and Within the area data sheets PfS has, facilities. These provide comprehensive sport in schools. Most sport facilities for the first time, collated a series of construction standards for a number of have very specific requirements, which complex requirements from many dif- different sports facilities. All of these are related to safety or performance to ferent sources into a single database. documents are available to download ensure the area is suitable. Each sport The area data sheets are currently under for free from the SAPCA website will have slightly different requirements review and will probably be made avail- (http://www.sapca.org.uk/index.htm) and, so, designing an appropriate space able to the appropriate organisations can be very complex, which is com- and individuals in the near future. More In Summary pounded in many circumstances by the information will be made available on The information contained within the need for multi-sport areas. the PfS website (http://www.partner- documents outlined above provides a The area data sheets include specifi- shipsforschools.org.uk). wealth of useful data that, if followed, cations and standards from all leading will ensure that new schools facilities are sports, combined with construction Design Guidance Notes built to the right standards and specifi- guidance from The Sport and Play Sport England has a series of design cations. However, it should also be noted Construction Association (SAPCA) and guidance notes which provide generic that specialist contractors and designers additional technical information from best practice design advice and require- with suitable qualifications and experi- Sport England. The area data sheets can ments for building types and sporting ence should be used for the successful be adapted for specific requirements, activities for a wide range of sports. delivery of sports facilities due to the however, where appropriate, the mini- All of these guidance notes are currently complex requirements highlighted. L mum recommended specifications have available to download free of charge been set out and can’t be altered. from the Sport England website The specifications cover indoor and (http://www.sportengland.org/ Details of competent companies outdoor facilities and include factors facilities__planning/design_guidance_ can be found on the SAPCA website such as dimensions (length, width and notes.aspx). (www.sapca.org.uk). If you would height); lighting levels; acoustics; player like further information contact and surface interactions; ball and surface Construction Codes of Practice Dr Colin Young of SAPCA at interactions; changing room requirements SAPCA has Codes of Practice for the [email protected] or 024 7641 6316 and minimum construction depths. construction of many sports-related
58 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 MULTI-USE SPORTS HALLS
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Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 59 sport-kit.net PRODUCT FOCUS
Wherever you are in the world, fi nd the right products and services 24 / 7 by visiting Sports Management’s free search engine www.sport-kit.net
RAF Odiham installs new For more information, or to contact any of these 3G pitch from Kestrel companies, visit www.sport-kit.net and type A new third generation (3G) pitch has the company name under ‘keyword search’ been installed by Kestrel Contrac- tors at RAF Odiham in Hampshire. Kestrel had previously constructed Top class sports a 3G fi ve-a-side pitch for another Air facilities for Force property, RAF Spadeadam in Cumbria, which led to RAF Odiham Plymstock School choosing Kestrel for its pitch work. Pupils at Plymstock School in The existing pitch was taken up Devon are the proud recipients of a and resurfaced with 40mm pile 3G Challenger™ sports hall. synthetic turf, allowing the RAF and Designed to host a multitude of the local community to play their sports, Collinson plc completed chosen sports – football and hockey. the facility in January 2010. It cov- sport-kit.netd keywor ers 9,700sq ft (900sq m) and is kestrel large enough to accommodate fi ve badminton courts. sport-kit.net keyword As well as being fully-fi tted with collinson goals, nets and rebound walls, a Casali sports fl ooring was cho- The facility is one of the fi rst to sen for the hall and marked out showcase white internal steelwork. for badminton, basketball, tennis, Combined with the translucent netball and futsal. There is also a PVC membrane cover, the building glazed lobby for spectators. is light and bright, without glare.
Modular sports hall for Sing and swim with Isle of Wight college Swim a Song™ Christ the King College on the Isle A new product has been launched of Wight is currently undergoing to help introduce young children a major redevelopment, including and babies to swimming, using the delivery of a modular, multi-use songs to help them develop great- sports hall from Spaciotempo. er confi dence in the water. Intended for use in a range of activi- Swim a Song™ has been devel- ties, the 7,535sq ft (700sq m) building oped by Total Swimming, which features specialist fl ooring and divid- was founded by Olympic swimmer ing nets. An infl ated thermo roof will Steve Parry and Swim Supreme. assist with temperature control and It uses instantly recognisable improve acoustics so teachers can be nursery rhymes and songs and, by heard more effectively. changing the lyrics, creates a fun sport-kit.net keyword sport-kit.net keywords programme of movement and ac- spaciotempo total swimming tions working with the music.
60 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 PROMOTIONAL FEATURE
New Sports Floor Required? Fast Track it with Gerflor!
t is universally accepted that playing sport on hard or preparation for 2012, there was only one real option – A Fast composite floors can lead to a higher risk of repetitive Track Solution by Gerflor! impact injuries for players. These injuries usually manifest Taraflex sport flooring was adhered to an Isolating membrane Ithemselves as foot, knee, hip and back problems. called Isolsport. The Isolsport sits, free floating, on the existing For example, Achilles tendonitis is a common impact injury wooden sprung floor and the Taraflex is installed on top. This that is caused by playing sport on hard surfaces and, due to the offers the high standard of floor required for the elite players poor blood supply to that particular part of the body, it often whilst lowering the risk of sporting injuries. takes longer to heal. A floor offering higher levels of percentage “The installation of the Gerflor surface improves the quality force reduction can help lower the risk of these types of injury of our training environment” said Ian Moss, Badminton and discomfort endured by players. England Performance Director, “It mimics the types of floors Gerflor, manufacturers of the internationally celebrated used at International competitions and will also help reduce Taraflex sports flooring range, have a perfect solution for sport impact injuries and foot traction problems compared with a facilities, leisure centres, schools and clubs that would like to wooden floor”. improve their old, ‘out of date’ sport surfaces. Mark Burbidge pointed out that the facility also has 17 “Fast tracking a sports surface is a simple, time and cost effective clubs and 150 individual players from the local community he way of updating and improving sports floors” explained the explained “It will greatly benefit the many young players that Sport Manager for Gerflor, Darren Wood. “Sanding and re regularly play here”. sealing an old composite floors A recent community facility to take advantage of the fast can be expensive and, it does track solution by Gerflor was Batley Sports and Tennis Centre nothing by way of improving in West Yorkshire managed by Kirklees Active Leisure. “The the shock absorbency of feedback we have had from customers has been very positive the surface. Our fast track and they certainly prefer the new surface to the old hard method can be an affordable wooden tile” commented Grace Barmforth, Duty Manager at alternative and significantly the facility “We now have a proper sports floor which is much improves the look and more better suited to playing sport.” importantly the performance Taraflex® Sport M Plus has a patented, triple action Protecsol® of the floor!” surface treatment for an optimum grip/slide compromise and When the Badminton ensures no friction burns when diving or falling. The other England’s National Sports benefit of Protecsol is ‘no polish for life’. This means reduced Centre in Milton Keynes maintenance bills and less downtime, keeping operators and decided to upgrade their customers happier for longer. Next Edition – How to their playing surface in choose a sports floor.
For further information please contact Darren Wood Taraflex Sport manager on +44 (0)7836 366579 email: [email protected] or visit www.gerflor.co.uk
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 61 INDOOR FLOORING
Maintaining INDOOR SPORTS FLOORING
Cleaning and maintenance can be an important consideration when specifying a sports floor. Karen Maxwell finds out what’s involved
hen determining the floor- sprung timber is best for basketball and decision-making process. “Especially ing requirements within synthetic is more suited to badminton. when a decision involves a compromise a sports facility the major However, the majority of sports floors in between the client’s functional sporting W factor to take into consid- the UK are specified as multi-sport sur- requirements, the technical viability, the eration is the primary sport played at faces that can cope with a multitude of economic performance and the environ- the venue, but another key issue is how sporting disciplines such as indoor hock- mental impact,” he explains. “It makes regular maintenance fits into the Whole ey, tennis, badminton, netball, volleyball, sense to understand what’s required from Life Cost Analysis (WLCA) of the project, basketball and cricket, so a sensible com- the type of sports hall surface chosen and which accounts the whole cost of a build- promise in flooring is called for. the impact maintenance will have over ing – not just the construction outlay. To achieve value from a sports floor, the short, medium and long-term.” According to Darren Wood, Gerflor Wood recommends that the end use or Depending on the flooring chosen, national sales manager, facility owners client needs to be involved early in the some surfaces may cost more in the need to understand how long a floor is expected to last within the asset plan of the building, then take account of the costs for design, installation, mainte- nance and planned major works right through to disposal and re-installation. “All these costs can be added together and a square metre WLCA can be calcu- lated,” Wood explains. “The capital cost of a sports floor only represents a small part of the pie, so it’s worth looking at regular maintenance costs too, as the ‘lowest cost now’ culture is incompatible with long-term profitability, operational efficiency and consumer satisfaction.” Junckers flooring was chosen for Knowsley schools Different sports require different in the Building Schools for the Future programme types of flooring surfaces, for example,
62 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 8IFOJUDPNFTUP TQPSUTGMPPSJOHXF EPOUQMBZHBNFT
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) . . 4 / % ) 2 4 . ! ! 2 4 % )/ $ . &% !, , (!.$"!, INDOOR FLOORING EXPERT ADVICE... JUNCKERS There are three aspects to caring and maintaining Junckers sports floor- ing: Slipperiness is dealt with by the daily removal of dust; weekly use of a scrubber drier machine prevents the build up of slippery body fats; and, depending on the quality, the sacrificial finish (seal), should be topped up every two years to protect Think about the impact maintenance will the wood and lines. Sealing costs £5 have over the short, medium and long- per sq m and sanding is recommended term on the chosen sports hall surface every seven to ten years at a cost of £15 per sq m. FLOWCRETE FLOWSPORT This flooring requires regular use of a scrubber drier and a mildly alkaline detergent is recommended to remove grime. No wax should be applied as this may cause slipperiness. When the top coat starts to deteriorate, the lower layer will start to show through to indicate that the floor needs recoat- ing. This prevents long-term damage to the soft, flexible underlayer. TACTTILES If the maintenance regime is not adhered to and This type of floor is slip resistant and slip resistance is lost, the facility could be liable can cope with wet conditions such as damp air or sweat. initial stages of purchase and installa- A mechanical abrasion of the floor is Residual dust is held in the sprung- tion but save money over time. Taraflex performed every 12 to 24 months, which raised TactTile surface, which negates sports floors by Gerflor, for example, removes body fats, grease and keys up the the need for daily cleaning. A vacuum have a patented treatment called ‘pro- lacquer so another layer can be applied. cleaner is used to uplift any dust on tecsol’ – an AV curved surface treatment “A guideline for lifetime maintenance the tile on a monthly basis (depend- applied at manufacturing stage, which costs on a typical 594sq m, four-badmin- ing on usage) and a scrubber drier is doesn’t need polishing and, therefore, ton-court sports hall will be about £3,500 used to clean the floor. also reduces downtime. In contrast, to £5,000,” Revitt explains. “Once you’ve An annual deep-clean power wash timber surfaces need re-sanding, re- keyed back three times (every four and is recommended and administered by sealing and line marking every three to a half to six years) you need to sand the Tact Enviro and damaged tiles can be five years. However, a timber floor has a floor back to bare wood or tile and prime replaced within 10 minutes by using 25-year life span compared with the sev- the wood, put the finishing lacquer the single tile lifting tool which is en-year life span of a synthetic floor. down then reapply the game lines. supplied with the sports hall fit out. To save on man hours, Sports FM offers Floor care a Marob Giant which does the mopping BASF CONICA According to Tom Revitt, sales manager and scrubber drier role in just 15 minutes.” Initial maintenance with an alkaline at floor maintenance specialist Sports Regarding synthetic floors, Revitt cleaner, several times a year, protects FM, a timber floor, such as Boen or says that apart from keeping the dust Conica flooring from high useage. Junckers as well as composite tile floor and grit out of the hall on a daily basis, Regular cleaning should be carried such as Granwood need a daily mop with a neutral detergent can be used once out daily by sweeping and damp-wip- a 6-foot v-shaped mop to collect dust, a week. Games lines are already ing. Intermediate cleaning is carried grit and debris in order to prevent the applied but because this type of out by sweeping and soaking on a floor becoming slippery. floor can’t be sealed they could break regular basis and intensive cleaning This is followed by a regular ap- down. The cost of having the lines reap- can be performed as necessary – plication of manufacturer-approved plied is approximately £3,000. depending on the degree of pollution. maintenance products via a scrub- “All sports floors are slip-resistance The removal of any polluted layer is ber drier rotary machine – either daily tested by various laboratories. If the carried out mechanically, using rub- or weekly. Some manufacturers also cleaning and maintenance regime is not bing pads or brushes and an alkaline suggest an application of a secondary adhered to and slip resistance is lost, the cleaner. However scrubbing and chemical to remove the waxy build-up of owner of the sports facility could be li- solvents should not be used. the primary chemical once a month. able for any injury caused,” Revitt warns.
64 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 rable, resillient, mu du lti-funct ional indoor sports fl oors In partnership with
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Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 65 PLAY
he m ing t ome in nt ta um in a : M Playable communities
Play England’s Susan Pape shares some of thewhich highlights saw the from former the organisation’sChildren’s Secretary, recent national conference at the British Museum, Ed Balls, receive Play England’s manifesto for children’s play from local school children
hrough the lessons learned af- Breakout sessions allowed delegates to A manifesto for children’s play ter four years of unprecedented dig deeper and covered issues such as the In his address, Play England director national investment in children’s built environment, children’s services, play Adrian Voce explored the social, cultur- T play, Play England’s national con- provision and playwork, and the role of al and political aspects of play and the ference, Playable Communities: Priorities the voluntary and community sector. progress of the government’s Play Strat- for a New Decade, reviewed the impact BBC Radio 4 broadcaster Jenni Murray egy. He also launched Play England’s of the investment from the govern- chaired the proceedings and set the tone manifesto for children’s play. ment’s Play Strategy and the Big Lottery for the day by recounting her children’s The manifesto sets out three simple Fund’s Children’s Play initiative and own play experiences, the impact it had pledges that Play England wants all asked ‘what next for play?’ on their childhood development and how political parties to adopt as part of Delegates from a range of profes- she sees play ‘played out’ in everyday their policy ambitions for children and sions across the play and wider children’s life in England. From Murray’s observa- families. These are within the overarch- services sector explored how play can tions, she described play as something of ing aim that all children should have retain its hard-won place as a policy prior- national significance, but nurtured at the the freedom and space to play that was ity and sustain the sector’s growth and local level, that should not be taken for enjoyed by previous generations. It also improvements, with presentations from granted. The conference activities were sets out the broad policy measures the high-profile speakers including the former also recorded by two artists who created next government can undertake to Secretary of State for Children, Ed Balls. a series of visual minutes (see above). make the manifesto a reality.
66 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 From left to right: Jenni Murray, Adrian Voce and Ed Balls. (Below) Children deliver the manifesto
Manifesto for children’s play The manifesto calls on the next government to make play a priority and is asking all political parties to make three simple pledges: s To make all residential neighbourhoods child-friendly places where children can play outside s To give all children the time and opportunity to play throughout their childhood years s To give all children somewhere to play – in freedom and safety – after Without adventure play, civilisation is in full decay school and in the holidays Tony Kendle, Eden Project For it to have maximum impact, Play England is asking individuals and organisations, as well as candidates and political parties, to endorse the manifesto at www.playengland.org.uk
With political and economic uncertain- ties looming, Voce encouraged delegates to sign up to the manifesto and empha- sised that the momentum for play must be sustained, especially in these times of economic and political uncertainty, to ensure the vision for England’s playable communities becomes reality.
Keep the pressure on leaving the auditorium, a group of chil- investment and prioritisation is key to In his keynote speech the former Chil- dren from St Clement Danes CE Primary the cultural and social revolution needed dren’s Secretary, Ed Balls praised Play School formally presented the manifesto to rediscover a culture based on sharing. England’s work as the government’s to the Secretary of State on the behalf of delivery partner for the Play Strategy, all children in England. Play exhibitions saying that such a strong national cham- As a visual complement to the key pion was important to the future of play. Working in partnership themes of the conference, there was He acknowledged a move away from Other speakers included Paul Williamson, an exhibition of the achievements of the ‘no ball games’ culture, but stressed head of extended services at the Royal Play England’s third sector adventure that there was much more to do, partic- Borough of Kensington and Chelsea, playground funding programme. In ularly for local authorities and planners, who discussed how staffed play provision addition, delegates could also view highlighting the need to think about and adventure play supports vulnerable the photographic exhibition, A String children, with play central to the way children, engages the community and of Beads by Penny Wilson, as part of they provide for communities. creates joint partnerships between all ar- the Play Association of Tower Hamlets He challenged the play sector to eas that have an impact on play. (PATH) Play Times Project, which uses redouble its efforts to present the Discussing the role of Children’s Trusts the power of nostalgia and narrative evidence base of how play provision de- in promoting and sustaining play provi- imagery to capture the memories of livers value-for-money outcomes, saying sion, Kim Bromley-Derry, president of childhood play. “[The] constructive tough pressure you the Association of Directors of Children’s The conference made it clear that the put on us to prioritise play is very impor- Services, stressed that the decisions play sector has made enormous strides; tant – we need to hear the voice, loud dictating future play provision will largely thanks to the investment from and clear, from parents, children and take effect through local leadership the government and the Big Lottery young people around the country: keep with top level support. Fund. Importantly, the play sector has investing in decent play places for us to Raising issues of sustainable devel- also successfully argued its case with a go in order that we can keep the focus opment, Dr Tony Kendle, foundation growing understanding of how em- on this important area.” director of the Eden Project, connected bedding quality play opportunities After his keynote, Balls accepted ques- the importance of play to the ‘human, contributes to a wide range of positive tions from the floor, happily staying wired in’ things that are critical in the outcomes for the whole community. longer than planned to answer questions movement towards sustainable societies. To access the visual minutes, speaker about the government’s Play Strategy Kendle stressed that play is not a small presentations and endorse the mani- and local issues that delegates raised. On adjunct to serious policy matters – its festo, visit www.playengland.org.uk L
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 67 BIG SCREENS
We look at how 3D TV, digital pitch-side advertising and Club TV networks are changing the way sport is experienced and marketed to a wider audience SPORT’S NEW
3D TV SPORTS BROADCAST FROM SKY
s part of the final preparations Previously, only a single image could The two different feeds or recordings for the launch of Europe’s first be delivered to a TV screen, through need to be exactly time-stamped from A dedicated three dimensional (3D) a single incoming feed to produce a a single, synchronised clock to ensure TV channel in pubs across the UK, Sky 2D visual experience. However, 3D TV that both images can be displayed previewed the new service with a world has become possible because of a series simultaneously during playback. Post- first on 31 January 2010, becoming the of major breakthroughs in camera production then requires the two first TV company to broadcast a live 3D post-production, encoding, set-top images to be edited so that colours TV sports event to a public audience. The box and TV set technology. match exactly and focus and depth are Premier League clash between Arsenal Two images can now be merged and consistent to ensure smooth transitions and Manchester United was filmed in 3D played out simultaneously on the same between scenes and any discrepancies of and broadcast over the Sky platform to TV display and polarising glasses are image position and scale are corrected. selected pubs around the UK and Ireland. used to help direct the correct left or Depth can also be manually manipulated The World Cup opening game be- right full-colour on-screen image to to enhance or control the 3D experience. tween South Africa and Mexico and the the corresponding eye. The brain can These techniques avoid any rapid moves World Cup final at Soccercity in Johan- then process each feed to create a single between different depths and focus nesburg will be among 25 matches at this image, providing a level of depth and points, which can cause a feeling of year’s tournament broadcast in 3D. This focus, which means that the content nausea for some viewers. footage will be broadcast live to home is able to move to and from the fore- Sky’s digital satellite network is well viewers and dedicated public events. ground and therefore becomes 3D. placed to distribute this content into The most difficult part of the 3D venues and the current generation of Polarising glasses help direct the left TV production process is the fact that Sky+ HD set top boxes already have the or right screen image to the correct eye two separate images need to be cap- processing power to receive the 3D sig- tured simultaneously. The cameras nals, store them and deliver them to a used for this are HD but special camera 3D-ready TV display. rigs need to hold two cameras in As 3D TVs become more widely avail- specifically aligned positions. able Sky will roll out its 3D channel to One method uses cameras that sit di- hundreds of pubs, giving football fans rectly next to one another (with lenses across the country the opportunity to ex- 6cm apart – approximately the differ- perience a live Premier League match in ence separating a pair of eyes). 3D each week.
3D TV has become possible due to breakthroughs in camera, post-production, encoding, set-top box and TV technology
68 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 MEDIA AGE
DIGITAL PITCH-SIDE ADVERTISING AND CLUB TV
he launch in February of Arsenal the country. Sheffield United’s Bramall Matchday+ an interactive match- Lane, West Bromwich Albion’s Haw- T day service for fans at the Emirates thorns and Liverpool’s Anfield are some Stadium – is a sign that times are chang- of the stadia to benefit. ing in football stadia. The system provides a bespoke ‘Club The venture with Sony, which allows TV’ service, with content created and fans to watch replays, player profiles and streamed remotely into the ground. As match statistics via their PSP console, is well as adding value for fans through an indication of how new media is trans- up-to-date news, statistics and live score forming football stadia and creating data, the system also allows for match- new revenue opportunities. day marketing. The PC-based system can Another area in which this trend is segment advertisements to different ar- obvious is in the stadia concourses, with eas of the ground, and the content can many clubs installing high-definition also be linked with the stadium’s jumbo networks to keep the fans informed and screens (if it has them) allowing a seam- entertained, while generating revenue. less, integrated audio-visual package. UK media rights owner Sports Revolu- “While the commercial side of our tion is reflecting this migration to digital. concourse TV offering is compelling, The company’s business used to be based it also brings huge benefits to the fans. Advanced technology offers new ways of around advertising on ‘static’ media like It’s imperative that the commercial ben- marketing and information transmission posters, but today its focus is increasing- efits are balanced with ensuring the ly on digital pitch-side advertising and fans get the best match-day experience,” reach of the English Premier League. high-definition concourse TV networks. Sports Revolution managing director Meanwhile, in the stadia, the company Earlier this year, the company worked Anthony Marcou explains. is also exploring the commercial op- with Sony to help launch Matchday+, Marcou predicts that new media will portunities of podcasts, with packages with its on-site team demonstrating and transform UK football clubs and the way tailored to individual clubs. signing fans up to the service. they connect with fans and commercial “From the seat, to the concourse, to Following its acquisition of the trading partners. Digital pitch-side advertising the pitch-side and to audiences on the assets of Sports TV, which had networks is another example. Sports Revolution is other side of the world, new technology in 45 grounds in the English leagues, working with advertisers like BEKO and is changing the way sport is experienced Sports Revolution has invested £2m in Stanley on digital campaigns that con- and commercialised. Now that many HD concourse TV equipment and is now nect them with TV audiences not only in clubs are searching for new revenue working with its technology partner the UK, but in Asia, the US and Eastern streams, media technology holds many of BEKO to install them in grounds across Europe – demonstrating the commercial the answers,” Marcou says.
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 69 LIGHTING
Karen Maxwell looks at how lighting rigs created an adrenalin- filled ambience at the Winter X Games in Tignes and why LED lighting Temporary encourages night time sports in Africa LIGHTING SOLUTIONS
Musco lights up the Winter X Games Europe
ive Musco team members were on Musco Lighting team members worked wheels. Completely self-contained and site in Tignes, France, providing within strict time constraints and col- self-sufficient, the light’s range can flood Fbroadcast-quality lighting for the laborated with event co-ordinators and up to 40,000sq ft (3,700sq m) with 25 SuperPipe events at the first ever Winter other vendors to have the lights on footcandles up to half a mile away. Re- X Games to take place in Europe in where and when needed. mote control changes the fixtures from March this year (above). The company provided 96 Musco spot to flood with a flick of a switch A European extension of the annual Sports Lighting fixtures on 14 35ft and fixtures can be turned on and off, ESPN-run event, which had tradition- (10.6m) truss towers and also mounted focused or panned and tilted from over ally been held in Aspen, Colorado, this to the control tower at the bottom to il- 1,000ft (304m) away. three-day event saw thousands of free- luminate the SuperPipe at the games. “There were days when the tempera- style fans come to cheer their champions The Musco Light™ is a powerful mo- ture was a pleasant 1 degree Celsius and along the slope-style course. bile lighting tool. The system provides 15 others when it was -18 degrees Celsius Armed with a strong track record in remote-controlled 6K HMI lights mount- with high winds. But the mountain scen- providing broadcast-quality lighting rigs ed on a 150ft (45m) hydraulic boom ery was breathtaking ,” says Musco sales to sports events and TV productions, to give 120 million candela of light on director Jerome Fynaard.
LED lighting in South Africa
hilips is enabling African com- technology, which maintains the quality munities with little or no access of light. The total power consumption Pto electricity to enjoy playing or per floodlight is 25W (1,800 lumens watching sport long into the night with RA>70). The silver coated high reflec- a dedicated solar-powered LED flood- tance optics result in an 85 per cent lighting solution. light fitting efficiency. Energy-efficient LEDs, lasting up to Four hours of sunlight will provide 50,000 hours, require no maintenance eight hours of light per battery cell and and provide great quality light. They are illuminate areas up to 40x20m with instant-start and can withstand tough 12,200 lumens, which means an average environments. They also run directly off 15 lux of bright white light on a five-a- low voltage batteries – making them side football pitch measuring 30m x 15m. ideal for solar lighting solutions. The batteries will automatically stop The mini floodlighting system features once they have reached a 50 per cent eight LED floodlights on four portable discharge, which protects the battery poles. The power comes from batteries, and extends its life for up to five years. powered from monocrystalline 80Wp so- Masts can be set up in less than two lar panels per light mast, which have an minutes by a couple of people and the expected lifetime of more than 20 years. connections to the batteries and the The system uses the Philips Fortimo solar recharging unit are plug and play. LED module, which is energy efficient The solar panel recharging unit can be The LED system is easy to use and offers and uses a patented remote phosphor safely stored away from the pitch. hours of floodlighting for night activity
70 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 Sports Lighting Specialists
Photograph courtesy of Cheshire County Sports Club
Design, Installation and Maintenance Nationwide Service Email: [email protected] Telephone: 01920 860600 Fax: 01920 485915
t%FTJHOt.BOVGBDUVSFt*OTUBMMBUJPOt.BJOUFOBODF
[email protected] Leaders in lighting www.abacuslighting.com
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 71 sport-kit.net GROUND KEEPING sport-kit .net PRODUCT FOCUS Wherever you are in the world, fi nd the right products and services 24 / 7 by visiting Sports Management’s free search engine www.sport-kit.net
For more information, or to contact any of these Bernhard introduces companies, visit www.sport-kit.net and type new range of grinders the company name under ‘keyword search’ Bernhard and Company has in- troduced the new 3000MC range of Express Dual and Anglemaster grinders. Developed with the same Wiedenmann UK’s quality standards as the company’s Terra Spike™ fl eet 4000 counterparts, the new grinders are priced to fi t any budget. With regular deep spiking and Fast and easy to use, the Express aeration being prerequisites for Dual 3000MC spin grinder has a hy- healthy root growth, the Wieden- draulic lift table fi tted as standard. mann Terra Spike™ fl eet of deep, Meanwhile, the Anglemaster 3000MC fast aerators are the perfect solu- comes with an auto-cue angle fi nder tion for busy groundspeople. and auto-infeed mechanism. Whether it is a football, rugby, sport-kit.netd keywor polo or racecourse situation, the bernhard ground needs to be decompact- sport-kit.net keyword ed so roots can penetrate deeper, wiedenmann making better use of water and nutrients. The Terra Spike™ aera- Wiedenmann also offers a trio of tors have working widths from cost-effective artifi cial turf mainte- 1.35m-2.1m, simple controls and nance machines – the Terra Clean, an anti-vibration system. Terra Top and Terra Brush.
Charterhouse’s Verti-Drain solution PrecisionCut mower A Verti-Drain 7626 from Charter- from John Deere house is being put through its The new 7200 PrecisionCut mower paces on the Isle of Wight, where from John Deere has a range of contracts inspector Andrew Earley features included to increase pro- is using the powerful decompactor ductivity. Boasting the patented to tackle some extreme conditions. ‘width on demand’ cutting system Earley, who works for the parks that was fi rst introduced on the com- and countryside division within the pany’s 7400 rotary mower, the new Isle of Wight Council, has an exten- 25hp Yanmar diesel model has been sive brief that covers turf surfaces designed to maximise driver comfort from sports pitches to parks. He and ease of use. The 7200 is also endorses the Verti-Drain 7626 as available with the new QA7 (Quick nothing else could be found with Adjust 7in) cutting units. the same specifi cation, and the sport-kit.net keywords sport-kit.net keyword tough decompactor is ideal for the john deere charterhouse varied conditions that he faces.
72 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 sport-kit.net the search engine for leisure buyers
AER-AID from SISIS speeds up aeration The SISIS AER-AID system enables greenkeepers to give turf a blast of air every time they aerate. Planning ahead with British Seed Houses’ support With a cam trigger system that ensures the air is always expelled at According to British Seed Houses “Look at the STRI list and check the bottom of the tine penetration, (BSH), this time of year is one of the qualities of each cultivar.” the system speeds up the aeration the busiest periods in a ground- Choosing the exact mixture for process and delivers the benefi ts sperson’s calendar and planning your needs is important. One op- of reduced compaction and health- ahead is absolutely essential. tion is the BSH A20 Ryesport, a ier growth. Surface disturbance is After winter has taken its toll on mixture of perennial ryegrasses Ve- minimal while the system moves air hard-worked pitches, it’s time to suvius, Lucius, Cadix and Carnac uniformly throughout the root zone think about your reseeding pro- that offers outstanding cultivar per- for aeration of the entire area. gramme, says BSH’s Richard formance, an attractive colour and sport-kit.net keyword Brown: “Think about your grass excellent recovery after matches. sisis seed mixture selection well ahead sport-kit.net keywords of when you want to reseed. british seed
Toro’s two new ranges of utility vehicles
Toro has introduced two new rang- es of mid- and heavy duty utility vehicles to its portfolio. With two-wheel and four-wheel drive diesel options, the new Work- Grass Group becomes man HDX-D has a towing capacity of up to 1,588kg (3,500lb) and RotaDairon importer replaces its predecessors – the The Grass Group has been appoint- Workman 3300 and 4300. ed by French company RotaDairon Other key features include the as its sole UK importer. i-beam shaped DeDion rear axle The company offers soil renova- – which isolates the engine, trans- tors and stone buriers to prepare the mission and mainframe from all and safety. The vehicle’s In-Frame ideal seed bed and create a fi ne soil load forces, eliminating potential twister joint allows each axle to surface. RotaDairons’ turf seeding overstress of those components. react independently to terrain, and turf care machines have ap- The other new range from Toro meaning all the wheels maintain plications in almost every turf care is the Workman MD Series of constant contact with the ground, situation, including local authorities, mid-duty vehicles. Boasting a coil- enabling better traction and stabil- landscapers, sports grounds, golf over shock absorber suspension ity and less potential turf damage. courses and research centres. concept, the MD Series is said to sport-kit.net keyword sport-kit.net keywords offer increased operator comfort toro grass group
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 73 sport-kit.net GROUND KEEPING
SCH adds new budget- priced aerator to range SCH has responded to requests for an aerator which could penetrate up to 7ins 180mm) in order to help con- trol moss problems after winter with a new budget-priced aerator. Ransomes Jacobsen delivers World Cup kit Boasting nine discs, each with eight specially-shaped spikes to aid Turf equipment manufacturer Jacobsen mowers will be used penetration and keep surface pluck- Ransomes Jacobsen has delivered at three of the six new stadia that ing to a minimum, the aerator also a selection of mowing equipment have been specially constructed has a free-fl oating roller to replace to help with South Africa’s hosting for the World Cup. They will also ‘plucks’ that might occur. duties at the FIFA World Cup. be used at one of the existing sta- The unit has a working width of The equipment will be used dia and two of the training venues. 63ins (1600mm) and weighs 218kg. to help maintain both stadium The new stadia are intended to sport-kit.net keyword and training facilities and has provide a long-lasting legacy for sch been supplied by Ransomes SA football and other sports, after Jacobsen’s South African dis- the World Cup ends. tributor, CSE Equipment, which is sport-kit.net keyword based in Johannesburg. ransomes
Fleet’s successful demo at San Siro
Fleet (Line Markers) recently dem- onstrated the BeamRider Laser Guided Marking System at the San All change at Siro Stadium in Milan, Italy. The invitation was extended by St Mirren Football Club Matt Frost of the turnkey pitch St Mirren Football Club’s stadium construction company Grasstadia. relocation to Greenhill Road pro- The February 2010 demonstra- vided a good opportunity to review tion of both the BeamRider and the the club’s existing turf maintenance Binder paint (which was used by equipment. Dennis was quickly Frost for the Champions League established as the fi rst choice by fi nal last year in Moscow, Russia) the club’s head groundsperson, resulted in the stadium’s manage- Thomas Docherty. Local Dennis ment team ordering a BeamRider sport-kit.net keywords dealer, Fraser Robb, was consult- along with 1,000 litres of Binder. fl eet line ed at Scotsturf with a G860 being Iain Courage of Fleet also fl ew recommended because of the quick- to Milan to train the San Siro staff February 2010. Courage was change cassettes. on the BeamRider prior to the fi rst assisted by Alex from San Siro sport-kit.net keyword Inter Milan game against Chelsea and Fleet’s Italian distributor dennis in the Champions League on 24 Marco Folletti of Veris.
74 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 Reach your goal.
Don’t compromise on your choice of grass seed if you want excellent performance and first rate appearance.
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Ask us about our winning team of grounds maintenance equipment, available for purchase or lease hire via your local dealer. Call 01473 270000 today for a free demonstration and further details. Looking to change your approach to turf care? Then contact Ransomes Jacobsen for further information West Road, Ransomes Europark, Ipswich IP3 9TT 01473 270000 www.ransomesjacobsen.com Driving Environmental Performance Code: SM/05/10/TP
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 75 Principal contractors A Tennis Courts B Synthetic Pitches SAPCA C Athletics Tracks D Multi Sports E Natural Sportsturf DIRECTORY F Play Surfaces Ancillary Contractors, Manufacturers & suppliers The Sports and Play Construction SAPCA represents a wide range of G Adhesives Association, SAPCA, is the specialist constructors of natural and H Aggregate Producers recognised trade organisation synthetic sports surfaces, including I Equipment Suppliers for the sports and play facility both outdoor and indoor facilities, J Fencing Systems K Floodlighting construction industry in the from tennis courts and sports pitches L Indoor Structures UK. SAPCA fosters excellence, to playgrounds and sports halls. M Paint Manufacturers professionalism and continuous SAPCA also represents manufacturers N Screening/Windbreaks improvement throughout the and suppliers of related products, O Sports Surface Suppliers industry, in order to provide the and independent consultants that P Surface painting/Line Marking high quality facilities necessary for offer professional advice on the Q Civil Engineers & Groundworks the success of British sport. development of projects. R Irrigation & Pumping S Maintenance
PRINCIPAL CONTRACTORS
Construction, Design & Braithwaites Yard, Surfacing of all Sports Facilities. Hallow, Telephone: 08700 624370 Worcester, WR2 6PW Over 40 years experience in the design Fax: 08700 624371 and construction of sports facilities email: [email protected] T: 01905 640671 F: 01905 640621 T: 01295 738238 Web: www.ambsports.com E: [email protected] E: [email protected] W: www.blakedown.co.uk
A D A B C D I J K N O P A D J K P B C D E F
Charles Lawrence Surfaces Ltd Charles Lawrence Tennis Courts Honours Yard, 8DXcZfcd>iflg:fdgXep +8cc\e8m\el\#Hlfie# Lodge Lane, 9ile\c?flj\#A\jjfgNXp#E\nXib Cfl^_Yfifl^_#C\`Z\jk\iC<()/KI Chalfont St Giles, EfkkjE>)+)
A B D E A B C D O Q A D I J K P A D I J K O Q S
DRAINAGE LTD The ERDC Group Limited, Southern office: Tel: 01608 685800 Fax: 01608 685801 Tel: (01642) 488328 Fax: (01642) 471036 4 Crossford Court, Dane Road, Sale M33 7BZ Web: www.dwclarkdrainageltd.co.uk Tel: 0161 905 1060 Fax: 0161 905 1070 www.cleveland-land-services.co.uk www.erdc.co.uk
A D J K P E R S A B D E A B C D F O Q
Tel: (01282) 777345 Fax: (01282) 777654 Design, Build & Maintain the Finest Email: info@ Tennis Courts & Sports Surfaces Tel: (0116) 246 0500 Fax: (0116) 246 1561 thorntonsports.co.uk St. Peter’s Works, Tewkesbury Road, Cheltenham GL51 9AL 01621 85 86 86 Email: [email protected] www.thorntonsports.co.uk Tel: 01242 513251 Fax: 01242 226396 www.etcsports.net www.fossecontracts.co.uk METCALF DRIVE L ALTHAM INDUSTRIAL ESTATE L LANCASHIRE BB5 5TU www.grimshawgroup.co.uk
A B D A D J K P A B C D A D E F I J K O Q
The Sports and Play Construction Association can be contacted on: 024 7641 6316 Email: [email protected] www.sapca.org.uk B D E Q
76 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 PRINCIPAL CONTRACTORS
Hunter Construction (Aberdeen) Ltd, Unit 32, Clwyd Close, Centaur House, Tel: 01491 827810 Hawarden Industrial Est, Thainstone Manor Lane, Hawarden, CH5 3PZ, Business Park, Inverurie Fax: 01491 827830 T: 01244 533184 Hanslope, Milton Keynes, Buckinghamshire, MK19 7BX, AB51 5GT F: 01244 533184 Tel: 01908 510414 / 511155 Fax: 01908 511056 E: [email protected] Tel: 01467 627290 Fax: 01467 625791 Email: [email protected], E-mail:[email protected] www.landunitconstruction.co.uk www.mcardle-astroturf.co.uk www.plattconstruction.co.uk
B D E B C D O A D J K P Q
280 Watford Road, Newbury Berkshire St Albans, Herts, t: 01635 34521 European leaders in the manufacture, design & AL2 3DN www.sandcslatter.com construction of sports fields & training complexes Specialists in Tennis Courts and [email protected] POLYTAN SPORTS SURFACES LIMITED Tel: 01900 817837 Fax: 01900 817605 Multi Use Games Areas (MUGA’s) Phone: +44 1509 282899 Fax: +44 1509 283099 SUPPLY AND INSTALLATION OF SURFACES AND email: [email protected] Tel: 01727 730707 Email: [email protected] EQUIPMENT FOR: L Multi-Sport Facilities [email protected] www.supportinsport.com www.polytansportssurfaces.co.uk L Cricket Facilities L Play and Educational Facilities www.sportscourts.co.uk
B C D O D F B D E J K O P Q R S A J N P S
ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS
Abacus Lighting Limited Sutton in Ashfield Nottinghamshire, NG17 5FT
www.abacuslighting.com BASF Construction Chemicals (UK) Ltd Tel: 01623 511111 Bridome Ltd, The Courtyard, Wisley, Surrey GU23 6QL Tel: 0161 727 2864 Fax: 01527 503576 Email: [email protected] Fax: 01623 552133 Tel +44 (0)1932 350365 Fax +44 (0)1932 350375 !"# ! Email: [email protected] $%&'(')* e. [email protected] www.bridome.co.uk '%&'(')* www.conica.basf.com
K S L M P G O P
GET UNDERCOVER With a CopriSystems Tel: 01920 860600 sports dome - for year round protection Fax: 01920 485915 from the weather Email: SUPPLIERS OF ADHESIVES FOR ALL APPLICATIONS IN THE SPORTS SURFACE INDUSTRY Tel: 01794 301 000 Fax: 01794 301 342 [email protected] Tel: Tel: 01889 271751 Fax: 01889 271161 0800 9886370 www.collinson.co.uk www.coprisystems.com www.cuphosco.com www.envirostik.com Email: [email protected]
L L K G
-278%00)673*8,);360(7*-2)78 743687796*%')7 Tel: 01477 544 149 9RMX *SVIWX4EVO&YWMRIWW'IRXVI4EVOIV(VMZI0IMGIWXIV0).4 8IP *E\ Email: [email protected] )¦QEMP JS\WTSVXW$FXGSRRIGXGSQ www.franciscoatings.co.uk
O P O M P S
Leading Manufacturer Tel: (01282) 777678 of innovative premium- Fax: (01282) 778014 quality vinyl fl ooring Fully compliant with EN14904 Email: [email protected] Call +44 (0)1926 622600 GEZOLAN AG T: +41 748 3040 T +44 1204 384483 F +44 1204 384487 www.thorntonsports.co.uk email: [email protected] Switzerland email: www.gerflor.co.uk www.gezolan.ch [email protected] www.greenfi elds.eu METCALF DRIVE L ALTHAM INDUSTRIAL ESTATE L LANCASHIRE BB5 5TU
O O O I O P
GOALS MAKE GAMES. High quality sports posts, nets and tennis court equipment WE MAKE GOALS. T: 0121 772 0724 F: 0121 771 2597 E: [email protected] 01502 710039 www.hexasports.co.uk
I I I J
Suppliers of sports Musco Lighting Europe surfacing materials Polytech International Ltd and Millennium Rubber Ltd, Tel: 0800 234 6832 Nab Works, Pott Shrigley, Macclesfi eld, Cheshire SK10 5SD www.musco.com Email: [email protected] T: +44 (0) 1625 575737 Tel: +44 7980 876652 E: [email protected] E: [email protected] www.mondoworldwide.com www.mri-polytech.com GREEN GENERATION™ FLOODLIGHTING
K O O K
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 77 SAPCA DIRECTORY
ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS
G Adhesives L Indoor Structures Q Civil Engineers & Groundworks H Aggregate Producers M Paint Manufacturers R Irrigation & Pumping I Equipment Suppliers N Screening/Windbreaks S Maintenance J Fencing Systems O Sports Surface Suppliers K Floodlighting P Surface painting/Line Marking
Tel: (01282) 779666 Fax: (01282) 776999 Email: PO Box 7, Wellington Mills, Liversedge, W Yorks WF15 7FH UK [email protected] ) www.nottssport.com ** Tel: +44 (0)1924 412488 www.thorntonsports.co.uk e-mail: [email protected] T: +44 [0] 1455 883 730 +, L L L NORDON LTD METCALF DRIVE ALTHAM INDUSTRIAL ESTATE LANCASHIRE BB5 5TU -'# ./ !"#$% &&'($( www.play-rite.co.uk
O O Q O
Surfaces and RUBB equipment for sport, play and leisure. BUILDING SYSTEMS we will never stop...innovating Tel: 01858 545789 Fax: 01858 545890 www.rubb.com e-mail: [email protected]
I P S L L I O
SPORTS AND ATHLETICS EQUIPMENT To book your advertisement in the SPORTS SURFACES (UK) LTD SUPPLIER P O Box 1010, CHESTER, CH1 3WN Tel: 01244 321200 Fax: 01244 347735 tel: 01353 668686 fax: 01353 669444 SAPCA directory call E Mail: [email protected] www.stadia-sports.co.uk Web Site: www.sportssurfacesuk.com +44 (0)1462 431385 O P I
Thorn Lighting, Elstree Way, Borehamwood 2, rue de l'Egalité, 92748 Nanterre Cedex, France Hertfordshire WD6 1FE Tel: +33 (0) 1 41 20 45 05 Tel no: +44 (0) 1283 554120 Fax: +33 (0) 1 41 20 47 66 tel:+44 (0)8702 400 700 Tel: 0208 732 9800 Fax: 0208 732 9801 Email: [email protected] Email: [email protected] Email: [email protected] Web: www.summitstructures.com www.tarkett-sports.com www.technicalsurfaces.co.uk www.thornlighting.co.uk
L O I O P S K
Fencing, Gates and Vehicle Control Wright & Maclennan Ltd SPORTS, SECURITY, Camps Industrial Estate LEISURE, PERIMETER: Phone: +44 (0)845 607 6308 Kirknewton, Midlothian, EH27 8DF Fax: +44 (0)845 607 6307 FENCING TAILORED TO Email: [email protected] T: 01506 881486 F: 01506 883669 MEET ALL YOUR NEEDS Cleaning, marking and lining of sports surfaces Web: www.werra.co.uk E: [email protected] Tel: 01342 311155 Fax: 01342 311156 Tel: 01902 796696 Fax: 01902 796699 www.white-line-services.com www.wrightandmaclennan.co.uk [email protected] www.zaun.co.uk
J I P S J J
PROFESSIONAL SERVICES
Sports Hedgihhjg[VXZiZhi^c\VcYVcVanh^h Construction Consultancy IZa )) % &,,(,+*%%, Tel: 01403 259400 Fax: 01403 261250 ;Vm )) % &,,(,+*%%. email: [email protected] lll#aVWdhedgi#Xd#j` Tracks - Pitches - Courts & MUGA’S
To subscribe to Sports Management, log on to www.leisuresubs.com email [email protected] tel +44 1462 471913 To book your advertisement fax +441462 433909. Annual subscription rates are UK £27, Europe £37 rest of world £58, students UK £13 Sports Management is published each quarter by The Leisure Media Company Limited, Portmill House, Portmill Lane, in the SAPCA directory call Hitchin, Herts SG5 1DJ, UK and is distributed in the USA by SPP, 75 Aberdeen Road, Emigsville, PA 17318-0437. Periodicals postage paid @ Manchester, PA. POSTMASTER. Send US address changes to Sports Management, c/o PO Box 437, Emigsville, PA 17318-0437. the sales team on Tel: 01536 400012 Fax: 01536 401953 The views expressed in print are those of the author and do not necessarily represent those of the publisher The Leisure Media Company Limited. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or Email: [email protected] +44 (0)1462 431385 transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise without the prior permission www.surfacingstandards.co.uk of the copyright holder. Printed by Manson Group Printers. © Cybertrek Ltd 2010 ISSN 1479/9146
78 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 Keep updated. Subscribe today…
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Tel: Fax: Email: DIRECTORY sports management directory Be seen by over 5,500 active buyers in the most exciting full colour buyer’s guide in the sports industry. Call the Sports Management team now on +44 (0)1462 431385 Email: [email protected]
construction & surfacing consultants of sports facilities
www.strategicleisure.co.uk Making your vision For expert advice or a free ... Reality brochure: Tel: 01902 796 699 [email protected]
Services include: • Strategic Planning • Feasibility Studies indoor flooring Contact us to discuss your • Greenspace/PPG17 computer membership needs and requirements: • Facility Strategies software t: 01925 855 550 • Procurement f: 01925 858 769 • Funding Bids e: [email protected] • Interim Management
UÊÃÌ>>ÌÊEÊ,ivÕÀLÃ iÌ UÊ->`}ÊEÊ-i>}Ê consultants UÊ,i«>ÀÊÊUÊ i>}Ê exercise equipment UÊ >Ìi>ViÊ*À}À>ÃÊ UÊ iÊ >À} UÊiiÀ>Ê i>}ÊEÊÊ ÊÊ >Ìi>ViÊ*À`ÕVÌÃ Tel: 01477 544 149 Interior Email: [email protected] www.franciscoatings.co.uk Solutions
Indoor/Outdoor Surface Line INTERIOR DESIGN & PROJECT MANAGEMENT RECEPTIONS LOUNGES CAFES BARS Marking & Maintenance
computer software CAINE GROVE FIVE OAK LANE STAPLEHURST KENT TN12 0HT TEL; 01580 890123 FAX: 01580 893626
www.interior-solutions.co.uk [email protected] CONTACT: ROY ROBERTS SOFTWARE SPECIALISTS FOR THE HEALTH AND FITNESS INDUSTRY For a complete Member Experience
7EBSITE DESIGN s % COMMERCE SOLUTIONS s #2- SYSTEMS Equipment · Entertainment · Technology · Services $ESKTOP SOFTWARE s "USINESS SOLUTIONS s "ESPOKE SOLUTIONS Cleaning, lining www.optimumfitness.biz and resurfacing info@optimumfitness.biz 01634 883 444 of sports surfaces
Tel: 01276 404900, Email: [email protected] Tel: 44 (0)1342 311155 Book your advert www.precor.com Fax: 44 (0)1342 311156 Email: [email protected] on our website www.white-line-services.com and be seen by fencing manufacturers over 14,000 buyers and supplier every month. indoor sports flooring
No matter what the size or shape! to book your advert in the sports management The premier sports directory Call the Sales Team Today fl oor solution to Discuss Your Booking Call Now on Made to measure sports and security T: 01454 773 666 fences by JB Corrie & Co Ltd. www.4runnerltd.co.uk 01462 431385 In partnership with +44 (0)1462 431385 T: 01730 237100 F: 01730 264915 www.mondosport.co.uk www.sportsmanagement.co.uk www.jbcorrie.co.uk www.altro.com
80 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2010 © cybertrek 2010 service & maintenance sports flooring
LED Monochrome and Video Displays Sports Scoreboards Timing Systems Photofinish Consultancy
Tel: 0845 337 2474 Fax: 02380 274521 High performance fl ooring email: [email protected] solutions for ALL indoor sport www.swisstiming.co.uk Call +44 (0)1926 622600 email: [email protected] www.gerflor.co.uk
sports buildings Fully compliant with EN14904
SPORTS 0845 4022 456 0845 4022 456 HALLS Recreational COATINGS LIMITED
Indoor sports halls/temporary All Aspects of Indoor or non - traditional structures the brighter choice! Sports Surface Installation Tel 01995 606451 (to meet all specifi cation and budgetary requirements) www.collinson.co.uk Tel: 0161 484 0111 Fax: 0161 484 0222 Email: [email protected] www.rec-coatings.co.uk sports equipment suppliers & manufacturers
GET UNDERCOVER @e[ffij With a CopriSystems sports dome - for year round protection from the weather The leading manufacturer Tel: 01794 301 000 Fax: 01794 301 342 of netting, posts & sports ground equipment lockers/changing rooms
www.coprisystems.com Tel 01502 583515 www.harrod.uk.com sports ground construction FITLOCKERS RUBB Quality Affordable Timber Lockers BUILDING SYSTEMS T: 01923 770435 sales@fi tlockers.co.uk Natural & Synthetic we will never stop www.fi tlockers.co.uk Sports Pitch Design - Construction SPORTS AND ATHLETICS Renovation - Drainage - Maintenance ...innovating EQUIPMENT SUPPLIER www. .com scoreboards & timing tel: 01353 668686 rubb systems fax: 01353 669444 www.stadia-sports.co.uk
Practice Made Perfect GOALS MAKE GAMES. Tel: 0800 3891490 WE MAKE GOALS.
Daktronics UK, specialists in scoreboards, timing systems and LED Displays TALK TO MARK HARROD Tel: 01256 880488 Daktronics UK Ltd. 01502 710039 Email: [email protected] +44 (0) 1454 413606 www.markharrod.com www.summitstructures.com www.daktronics.co.uk www.kestrelcontractors.co.uk
Issue 2 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 81 DIRECTORY
sports surface maintenance sports lighting surface coatings
! " # $ $ $$ %$#
!"# ! $%&'(')*
synthetic sports surfaces
Tel: 01623 511111 Fax: 01623 552133 Email: [email protected]
Picture courtesy of Cheshire County Sports Club
www.abacuslighting.com
Tel: 01491 827810 Sports Lighting Fax: 01491 827830 Specialists www.mcardle-astroturf.co.uk
. . Design Installation Maintenance tennis Court Construction & Nationwide Service Maintenance
Tel: 01920 860600 Fax: 01920 485915 Email: [email protected] www.cuphosco.com
Specialists in Tennis Court Sports Surfaces Construction & Maintenance for Local authorities, Councils, Schools, Tennis Clubs & the Private Sector TOP DRESSING 01727 730707 OVER SEEDING DE-COMPACTION www.sportscourts.co.uk tel:// +44 (0)8702 400 700 VERTIDRAINING GROUND BREAKING http:// www.technicalsurfaces.co.uk AGRIPOWER LANDSCAPING
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DIARY DATES Worldwide events listings for leisure professionals
2-4 JUNE 2010 30 JUNE 2010 Stadia and Arena The SAPCA Open Golf Day ExCeL, London, UK Staverton Park, Northamptonshire, UK Now in its 11th year, this event attracts All SAPCA members are invited to key international facility management compete at this annual event at the ADVERTISERS’ INDEX delegates. Seminar topics will include PGA-standard 18-hole golf course. ‘Creating identity through bespoke de- Tel +44 (0)24 7641 6316 Abacus Lighting 71 sign’ and ‘The future of the leisure and www.sapca.org.uk AMB Sports 27 entertainment industry’. Britannia Paints 53 Tel + 44 (0)1732 459683 7-9 SEPTEMBER 2010 Email [email protected] IOG SALTEX British Seed Houses 75 Windsor Racecourse, UK Charterhouse Machinery 29 4-6 JUNE 2010 Hundreds of live working demonstra- Collinson 59 Grassroots Football Live tions will be featured at this outdoor The NEC, Birmingham, UK event in addition to product launches, Copri Systems 59 Offering something for everyone exhibits from 460 leading industry CU Phosco Lighting 71 involved in football – including players, suppliers and an invaluable education Fleet Line Markers 19/71 managers, coaches, referees and volun- programme. teers – this event features a programme Tel +44 (0)1962 736989 Gerfl or 61 of coaching sessions, discussions and www.iogsaltex.org Greenfi elds UK 35 debates to help raise your game. Tel +44 (0)1727 744236 21-23 SEPTEMBER 2010 Harrod UK 23 Email [email protected] Sport @ LIW Hippo Leisure 65 NEC Birmingham JB Corrie 19/50 16-17 JUNE 2010 Formerly known as Sport Development CPFA National Conference Week, this event will provide ideas and LIW 2 The Ramada Hotel, Kenilworth, UK contacts to help develop sports facilities McArdle Sport-Tec 27 This event allows local authority del- and programmes. Visitors can witness Mark Harrod 19 egates to get up to speed on current live demonstrations of the latest sports issues affecting county playing fi elds programmes, evaluate products and ser- Mondo Sport 65 across the country – including the vices and discover the business benefi ts O’Brien Contractors 29 current political climate and of the latest innovations and emerging Ransomes Jacobsen 75 environmental issues. technologies. Industry experts will also Email [email protected] impart their knowledge during the Recreational Coatings 65 event’s free seminar programme. Replay Maintenance 27 22-23 JUNE 2010 Tel +44 (0)20 7955 3972 Rubb Buildings 55 PlayFair 2010 www.liw.co.uk Stoneleigh Park, Coventry, UK SkillsActive 49 Supported by the API (Association of 3-4 NOVEMBER 2010 Spaciotempo 59 Play Industries), this exhibition features IOG Scotsturf some of the latest play equipment and Royal Highland Centre, Edinburgh Sports Coatings 55 invites 200 local schoolchildren to test This two-day, indoor exhibition, or- Sports Courts 55 it out during the two-day show. It also ganised by IOG Scotland and Ireland re- Sports Surfaces UK 65 features a free seminar programme gion, is an ideal opportunity for people which covers consultation, procurement, involved in the grounds care, sports Stadia Sports 19 design and build and maintenance. amenities, landscaping and estate man- Summit Structures 56 Tel +44 (0)207 973 4695 agement sectors to meet and review Swiss Timing BC Email [email protected] materials and equipment. www.playfair.com www.iogscotsturf.co.uk Tarkett Flooring 63 Thornton Sports 35 29-30 JUNE 2010 4-6 NOVEMBER 2009 White Line Services Int’l 31 2010 UK Coaching Summit Lausanne International Sports Central Cardiff, Wales Management Conference York Fitness 45 Co-hosted by sports coach UK and the Cologne Exhibition Centre, Germany Zaun Fencing 23 Sports Council for Wales, this event Entitled Bridging Research and Practice, brings together relevant people to this event aims to create an interna- review progress, share best practice and tional and integrated learning and net- sport-kit.net re-focus on the common agenda. Tel working platform to present the latest +44 (0)113 274 4802 fi ndings in sports management. For more information on our advertisers’ www.sportscoachuk.org www.worldeventsforum.com products log on to www.sport-kit.net
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