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Boxset Binging

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Boxset Binging Boxset Binging The Loudest Voice Our audience’s journey to TV content is changing LIVE RECORDED ON DEMAND Source: d.fferento/ogy qualitative research (2017) Das Boot “I often watch several episodes of a TV series in one sitting” na, 6% definitely disagree, 12% definitely agree, 28% tend to disagree, 11% neither, 12% tend to agree, 31% Source: TouchPoints 2018, All Adults 15+ excludes those not stated Riviera Source: BDRC Continental (diary study) Base: All viewing occasions (1074)/ Succession Source: d.fferento/ogy qualitative research (2017) 17 stacked Sky entertainment shows 42% % 27 21% 8% 2% On Demand before Live Time-shifted On Demand after Sky Go Broadcast broadcast Source: linear viewing is via BARB / Tech Edge (28 day viewing), pre broadcast viewing is from the BARB non linear database (BARB Escape at Dannemora / TRP), Sky Go is from BARB Dovetail, based on 17 programmes Save Me: viewing by platform 2,500 2,023 2,000 42 463 1,500 363 Average Average 000’s 41 1,000 1,114 500 0 ep 1 ep 2 ep 3 ep 4 ep 5 ep 6 average On Demand via TV pre broadcast live via TV time shift via TV (exc Sky On Demand) On Demand via TV post broadcast Sky Go live Sky Go On Demand Source: live recorded and On Demand post tx is based on BARB / Tech Edge, on demand pre broadcast is based on BARB / TRP non linear database, Sky Go data is Save Me based on BARB Dovetail report (one Individual per deice). All data is based on Individuals, time shift via TV may include some On Demand services if consumed via the TV e.g. Now TV and Sky Go via games console. Sky On Demand refers to Sky stb On Demand. Time shift and on demand (post broadcast is based on 28 day viewing) – time period is 28.02.18-15.04.18, average 000s are aggregate of all episodes Stacked content offers high frequency over a short period % of viewers who have seen last episode as a proportion of those seeing first episode 80% Save Me 70% 60% 50% The Tunnel 40% 30% 20% 10% 0% Day 1 Day Day 7 Day Day 2 Day Day 5 Day Day 3 Day Day 4 Day Day 9 Day Day 6 Day 8 Day Day 11 Day Day 17 Day Day 12 Day 21 Day Day 15 Day Day 13 Day Day 14 Day Day 19 Day Day 16 Day 18 Day Day 10 Day Day 27 Day Day 22 Day Day 25 Day Day 23 Day Day 24 Day Day 26 Day 28 Day Day 20 Day Source: live recorded and On Demand post tx is based on BARB / Tech Edge, on demand pre broadcast is based on BARB / TRP non linear database, Sky Go data is based on BARB Dovetail The Tunnel report. All data is based on Individuals, time shift via TV may include some On Demand services if consumed via the TV e.g. Now TV and Sky Go via games console. Sky On Demand refers to Sky stb On Demand. Time shift and on demand (post broadcast is based on 28 day viewing – not yet fully consolidated) – Save Me time period is 28.02.18-01.04.18, average 000s are aggregate of all episodes Sons of Anarchy 55% of Season 1 ‘completers’ did so within one week Sons of Anarchy Source: Sky viewing panel 90% of S1 Ep5 viewers were still watching by series 7 Sons of Anarchy Source: Sky viewing panel The average viewing period for any season was 11 days Sons of Anarchy Source: Sky viewing panel (1 season = 13 episodes) The Opportunity • Ideal for retail brands, accessing “stacked” content drives high frequency over a short period • Premium Sky commissioned content across Sky Atlantic and Sky One • Serving across big screens and clickable devices • Opportunity to reach audiences harder to find in linear who like to consume content in Netflix binging fashion • Access priced at £40 CPM for 30” • Packages start at £20k for 500k impressions The Trip to Spain Stacked Schedule JUL AUG SEP OCT NOV DEC Warrior Crashing Pagan Peak Brassic 8 Days The Loudest Voice Reluctant Landlord Temple City on a Hill Frayed Catherine the Great In the Long Run Key Calendar Events Xmas Day Xmas Rugby WC Rugby Wimbledon Black Friday Black Halloween New car regscar New Tin Star Term Half Oct Cyber Monday Cyber Tour De France DeTour * Schedule subject to change and addition Aug Bank Holiday Bank Aug School Hols startHols School Star Wars release Wars Star .
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