the exchange Newsletter of the College of Business at Oregon State University >> Spring 2003

COB Launches Entrepreneurship Program (continued from cover) Ilene Kleinsorge Named College of Business Dean

“The entrepreneurship program at lene K. Kleinsorge, a College of Business resource for business education.” sity of Kansas in 1988. Before joining the OSU Weatherford Hall will be a resource for business faculty member since 1987, has been Kleinsorge most recently chaired the college’s faculty, she worked as an accountant and a fi- education,” said Ilene Kleinsorge, dean of the Inamed the new dean. Department of Accounting, Finance and Infor- nancial analyst in Kansas.
“Ilene brings a reputation of high integrity College of Business. “By collaborating with other mation Management, as well as served on the OSU colleges such as Engineering, Pharmacy, and and commitment to the College of Business,” college’s executive committee, and is the winner Forestry, we’ll be providing a dynamic, diversi- said Sabah Randhawa, OSU interim provost of several OSU teaching awards. fied environment to spur innovation and entre- and executive vice president. “Her strong lead- preneurial learning among residents and will also ership and management skills will effectively She is a member of the American Institute provide professional programs for the community guide the college.” of Certified Public Accountants, the Institute at large.” As dean, Kleinsorge will serve as academic of Management Accountants, and the Ameri- Mark Green will lead the new entrepreneur- leader and CEO of the college. She will be re- can Accounting Association. Kleinsorge is also ship program. Green currently is the director of sponsible for strategic planning, management a reviewer for four professional business jour- the Austin Family Business Program and leader and development of the college, and manag- nals. on an international research project focused on ing a $6 million budget. entrepreneurship (see related story). Most of Kleinsorge’s teaching and research “Our goal is to help formalize the chaos of en- “With our strategic plan in motion, we’re has focused on cost and managerial accounting trepreneurship by providing entrepreneurs with at the beginning of an exciting time at the col- systems, with an emphasis on multinational com- lege,” said Kleinsorge. “In the coming months panies. She is researching how multinational cor- and years, you’ll see the college more visible porations are addressing the need to assure ethi- externally. From our Business and Technology cal behavior in business decision-making. Extension program starting in a few rural com- Kleinsorge graduated with honors in 1977 munities to our new entrepreneurship pro- from Emporia State University in Kansas and re-

gram, we’re planning to be a cradle-to-grave ceived a doctorabe in business from the Univer- Ilene Kleinsorge, Sara Hart Kimball Dean of Business

the business acumen to succeed,” said Green. million toward the $5 million goal to refurbish father was one of the original regents for whom “We’ve graduated many entrepreneurs from this Weatherford Hall and launch the Austin Entre- the wings of Weatherford Hall were named (that college and now we’ll have a focused program to preneurship Program. Once this goal is accom- later became the separate Hawley Hall). The encourage more innovativeness that we hope will plished, the College of Business will begin rais- OSU Student Foundation pledged $10,000 to have a long-term impact on Oregon’s economy.” ing $7 million to support entrepreneurship pro- name the sauna, a Weatherford original which will Although renovation of Weatherford Hall will gramming. be retained in the remodel. Several OSU legacy not be complete until the fall of 2004, the first class A total of 33 donors have pledged or paid at families have named rooms in honor of their par- of entrepreneurial students will enroll and begin least $5,000 over five years to name a room in ents and one alumna named her husband’s old coursework in fall 2003. Weatherford Hall. Bernie Newcomb, ’65, has dorm room as a birthday gift. In addition to residence hall rooms that will named the cyber café with a gift of $250,000; “In 20 years of fund raising, this is the most The Austins were honored at a public ceremony at The accommodate 285 students, the renovated Payson Cha, ’68, named the old living room in compelling project for which I’ve raised money,” Governor Hotel in Portland on Dec. 13, 2002. In Weatherford Hall will feature a cyber café, busi- honor of international students; and several do- said Lori Cloninger Sweeney, OSU Foundation addition to the Austin Entrepreneurship Program, the Austins have made major contributions toward other ness incubator spaces, a library, seminar rooms, nors have named lounges, terraces and the new COB development director. “It’s about student- OSU projects, including the College of Business Austin and apartments for visiting faculty and business dining/kitchen area. Larry Hawley Brown, ’58, centered entrepreneurship in a renovated OSU Family Business Program, the Austin Auditorium in leaders. made a $100,000 gift to name the Tower Library icon that will help propel the College of Business, the LaSells Stewart Center, the CH2M HILL Alumni st Center, the Valley Library renovation and more. To date, the College of Business has raised $4.7 for his great-grandfather’s family. Brown’s grand- OSU and the state into the 21 Century.”
1 LETTER FROM THE DEAN

The College of Business is entering an exciting time. With a strategic plan in place to COB News Bytes ... COB News By broaden our external impact, as well as our student-centered focus, we are a resource for business education throughout Oregon. Through our strong undergraduate program, our growing MBA program, and our successful Austin Family Business Program, our hope is to touch our alumni and business community in ways that provide value in the context of the business issues of the day. tice and Defense, there is a steady and growing need for nearly 20 years. Most of his career has been in As you’ll see highlighted in this newsletter, we have embarked ambitiously on a variety of for computer forensics in Fortune 1000 firms, the College of Engineering, and he headed the programs that we will build and grow. We are in the early phase of the Austin Entrepre- Coakley said. Department of Industrial and Manufacturing En- neurship and Innovation Program and pilot testing Business and Information Technology “We are very excited about the potentials of this gineering from 1993-99. He became associate (BIT) Extension. While the entrepreneurship initiative will initially focus on undergradu- relationship with Oregon State University,” said dean of the college in 1999, and two years later Michael R. Anderson, NTI founder and CEO. ates, our hope is to extend those learning opportunities into the realm of professional was named vice provost for Academic Affairs. “Computer forensics has already played an impor- education throughout Oregon. With BIT Extension, we currently have faculty in Medford He is a chemical engineering graduate of the and Burns and are preparing a curriculum that will allow rural communities to take advan- tant role in the war on terror and we are currently working with others who are considering how com- University of Engineering and Technology in Pa- tage of new business and technology opportunities to develop and grow businesses. puter forensics may assist United Nations weapons kistan. Randhawa also has a master’s degree from Alumni have been instrumental in our success from volunteering time to speak in the inspectors in Iraq. However, credible training OSU and a doctorate from Arizona State Univer- classroom to donating to our many programs. Our upward trend, despite these tough sources are limited and OSU’s involvement will cer- sity—both in industrial engineering. economic times, would not be possible without you. Please join us to celebrate the contri- tainly strengthen these important homeland defense butions of our alumni and business partners at this year’s Alumni and Business Partner efforts by the United States.” Awards on April 24 in Portland. As we look ahead into 2003, we will continue to leverage partnerships with other col- leges to bring additional faculty into the college and create innovative programs such as Randhawa Named OSU’s the Master’s of Business and Engineering. In addition, college faculty will continue to partner with other colleges for joint research opportunities. Second in Command We’re on a roll and encourage you to find ways to leverage the College of Business. We Former College of Business interim dean want to partner with the community for internships, student projects, and job opportuni- Sabah Randhawa has been named Oregon State ties. Faculty are also interested in partnerships for research and consulting. We’re happy University interim provost and executive vice to speak at your organization on relevant business topics and explore ways we can help president, filling Tim White’s former position cre- your business. ated by the appointment of White as interim presi- We look forward to hearing from you and hope you’ll enjoy learning about the many dent. Randhawa War on Main Street: great things going on at the College of Business in this issue of The Exchange. had been vice pro- Spring Seminar Set vost for Academic — Ilene Kleinsorge Affairs since On the heels of its nationally acclaimed Enron January of 2001 as implosion seminar series last year, the College of well as interim Business will be hosting “War on Mainstreet: The Nancy King, COB assistant professor of manage- dean for the Col- Impact of Terrorism on Business & Society.” The OSU to Certify Computer ment. “Computer forensics is a new enough field lege of Business, seven-week evening seminar series, open to the that training sources are limited and most existing Forensics Training prior to his new training courses offer no outside certification or public, will discuss the business, economic, po- other assurances about the quality of their educa- appointment. litical, legal, ethical and technical dimensions of The College of Business is working with tion.” “Sabah is an terrorism. Gresham, Ore.-based New Technologies, Inc. to To certify NTI’s training, the College of Busi- exceptional and “With Sept. 11, 2001, international terrorism implement a Portland-area training program of- ness has reviewed NTI’s curriculum and created the experienced made an indelible mark on American business,” fering an OSU Professional Certificate to indi- certification exam. Professionals registered as OSU Sabah Randhawa, OSU interim leader who will said Tom Dowling, College of Business manage- viduals who complete the company’s three-day students through Oregon State University’s Ex- provost and executive VP provide a smooth ment instructor. “Today, American businesses are course in computer forensics and security risks. tended Campus program will pay tuition. Upon suc- transition while the chancellor and the state board on the front lines of the war on terrorism.” “Computer forensics is a huge field, involving cessful completion of NTI’s training and passing of conduct a search for the president,” White said. According to Dowling, the seminar will ana- old files, e-mails and other materials that are left the proficiency exam, they will gain an OSU Pro- Randhawa is the university’s chief academic lyze ramifications for business operations at home behind on computers after individuals believe they fessional Certificate. officer, with supervisory responsibility for all of and abroad. It will address civil liberties, new tech- have deleted the information,” said James Coakley, “NTI is internationally recognized in computer the university’s academic colleges and schools, the nologies being deployed to protect individuals and COB associate professor of MIS. “Computer foren- forensics training,” said King. “As the college ex- OSU Extension Service, Information Services, the sics experts work to find potential legal evidence in pands its executive education programs, partnering business assets and explore how terrorism has im- a wide range of crime areas by discovering evidence with NTI provides clear opportunities for workers OSU-Cascades Campus and several other units. pacted political and social processes. in deleted, encrypted, or damaged computer files.” in the knowledge economy to learn new skills and The executive vice president also serves as acting Invited speakers include John Mitchell, US “OSU’s certification will provide an important apply their educational background to an exciting president for the university when the president is Bank chief economist who will speak on the im- credential for expert witnesses who are testifying on new field.” In addition to applications in govern- absent. pact of terrorism on Northwest business; Nancy computer forensics evidence in court cases,” said ment agencies such as the U.S. Departments of Jus- Randhawa has been a faculty member at OSU King, College of Business assistant professor of 2 ytes ... 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business law, who will speak on the privacy im- ing. “The industry is moving from a paper-based plications related to terrorism and business; OSU test to a computer-based test that is being piloted professor Cetin Koc, an expert on computer fo- nationally.” rensics, who will discuss the impact of terrorism According to the AICPA/NASBA Computer- on information freedom and information technol- ization Implementation Committee the examina- ogy; Steve Engelberg, a Pulitzer Prize winning tion is being revised to reflect the change in work reporter and co-author of “Germs;” John performed by entry-level CPAs, by acknowledg- Schmelzer, Equal Opportunity Employment ing the need for higher-order skills, and by recog- Commission, Wash., DC; Michael Anderson, nizing the increasingly integral role of technol- New Technologies, Inc. CEO; and others to be ogy in the work of entry-level CPAs. The pilot test confirmed. will be consistent with the structure and content The first seminar will start Monday, April 7, proposed for the computerized Uniform CPA at 6 p.m. in OSU’s Milam Auditorium in Corval- Examination and will cover the four sections of lis. the exam – auditing and attestation, financial ac- counting and reporting, regulation, and business COB Enrollment Up, environment and concepts. Budget Down Colleges of Business and The OSU College of Business is educating Engineering Partner to more students than ever before and reducing its Tony Saxman, director of COB Information Services budget at the same time. Enrollment for 2002 Deliver Masters of totaled 2,126 students including a record 92 MBA Business and Engineering Business school courses will be with other busi- team currently conducts software testing for New students. The effects of the failure of Measure 28 ness MBA students. Individuals pursuing the Technologies, Inc.’s forensics software; hardware forced the COB to use its reserves and cut its ex- Starting in Fall 2004, engineering students will MBE degree, granted from the College of Engi- testing of network switches and hubs for Hewlett- penses by $98,490. The college also educates an be able to apply for a Masters of Business and En- neering, will complete the program within con- Packard/Roseville, as well as several projects for additional 300-plus students seeking a business gineering Degree (MBE). In a joint effort by the struction management over a two-year period. OSU including database projects, website develop- minor. College of Business and the College of Engineer- ment, catalog and schedule of classes applications, ing, construction management engineering stu- Business Solutions Group survey systems and more. dents will now be able to supplement their tech- COB to Test New nical education with business background. Works with ODOT Electronic CPA Exam “Engineering students will have smoother As the Oregon Department of Transportation Cascades Campus in Bend transitions to their careers with business training (ODOT) upgrades its operating systems to Gaining Steam Students spring term will be testing the new under their belts when they leave here,” said Ray Microsoft XP, the COB Business Solutions Group CPA exam that is going digital. The American Brooks, associate professor of finance and program (BSG) has agreed to test several applications for The state’s first and only branch campus, Institute of Certified Public Accountants and the facilitator. “It will also provide us more diversity compatibility with the new system. The BSG also OSU-Cascades Campus in Bend, now has 41 stu- National Association of Schools of Business Ad- in the classroom and a better educational perspec- will conduct process testing to make sure the ap- dents enrolled in the business program, making ministration are conducting the computerized tive for participants.” plications continue to work within ODOT’s com- it the second most highly enrolled program at the pilot tests to refine test format and questions. Construction engineering management stu- puting environment. Cascades Campus. “The OSU College of Business was selected dents in the MBE program will take 50 percent of “We are able to set up their environment in- “Business Administration has been one of the because of its lab facilities and security systems,” their graduate courses from the business school house at the COB and conduct the testing,” said most requested programs in Central Oregon and said Carol Brown, associate professor of account- and 50 percent from their engineering discipline. Tony Saxman, COB director of information ser- applications are growing for spring term,” said Jay vices. “ODOT’s systems in Salem stay untouched Casbon, chief executive officer for OSU-Cascades. until the conversion is ready.” “As a result of the demand, we’ve moved ahead Give us your feedback on The Exchange and we’ll send you an OSU Saxman, his staff and more than a dozen stu- faster than planned in adding business adminis- College of Business license plate frame. dent workers from MIS, computer science, engi- tration to our degree programs.” Please go to www.bus.oregonstate.edu/exchangesurvey for a quick survey and let us know neering and MBA disciplines, continue to grow The OSU-Cascades Campus will have its first what you think of The Exchange. We appreciate your input. their web services, software development and graduates with a business administration degree product testing operation within the COB. The in 2004.
3 I was a hard worker – just as hard as anyone else Confident In school, I spent a lot of time justifying – but there would always be some kind of intan- Entrepreneur my level of confidence.” ENTREPRENEURSHIP: gible reason why someone else was promoted. They had a ‘better team perspective’ or they were Winters’ wild rise The Big Picture a ‘good visionary.’ would not have hap- Reflecting on his time at OSU, Win- “People of color sense when the company has pened if he hadn’t been ters appreciates classes like macro- and unspoken reasons why they will never get ahead. bold enough to make the micro-economics, which taught him COBCOB The days when a manager will come out and say, risky dive off the corpo- how to analyze the larger business cli- ‘I’m not going to promote you because of your rate ladder. mate. race’ are over. The thing that opened my eyes was “It takes a certain “OSU taught me the Big Picture,” he a supervisor – one of the best I’ve ever had – who amount of confidence to James Winters, ‘86, president and said. “If you want to run a global busi- CEO, United Energy, Inc. (far left) advised me that my skills would never grow in- move out,” he advised. ness, you have to understand the econom- AlumniAlumni side the company. The company didn’t have the “Deep down, I knew ics of it. I was always frustrated in my ac- level of confidence in me that I had in myself.” that I was as good or bet- counting jobs because they were dealing So Winters left. ter than the people I worked with. I had better with such a small piece of the company – just a skills, and I had the ambition to get ahead.” smidgen of it. But knowing the Big Picture helped Swimming with “Sharks” When Winters learned of OSU’s plan to reno- me catch up when I started my own company.” BlazeBlaze Returning home to Portland, Winters sized up vate Weatherford Hall as a dormitory for young What does he see when he looks at the Big the unsophisticated, Mom-and-Pop oil distribu- entrepreneurs, he contributed $5,000. Picture today? He sees “deflation” and a slow, tion market of the Northwest and saw potential – “I absolutely think it is a great idea,” he af- hard recovery. But he also sees growth opportu- even as the oil industry was declining. He incor- firmed. “They will have their own place where nities in outsourcing. porated United Energy and started selling bulk their minds can open up and think creatively with- “Our vision is that we want to consolidate and TrailsTrails toto oil to construction companies out of a house he out people saying their ideas are ridiculous. En- do more of the labor output of some of our cus- rented from his parents, who advised him to “get trepreneurs need a place where they won’t be con- tomers than in the past.” a job.” taminated by the rest of the school.” So James Winters, OSU entrepreneur, is trans- So began United Energy’s dramatic business He explained, “The entrepreneurial spirit is forming United Energy yet again in a bid to stay evolution. To his bulk oil business, Winters added 30 percent skill and 70 percent confidence. A lot competitive in the new economy, which he wryly SuccessSuccess home heating oil. When he realized that market of people have the skill, but not the confidence. refers to as the “revised old economy.”
was losing out to natural gas, he bought several service stations. When the stations felt the price pinch from pumps opened by giant retailers like Scott Burri: Venturing on His Own James Winters: Costco, Safeway and Fred Meyers, he redirected his petroleum business to aviation fuels. It was a or more than a decade Scott Burri, ‘86, has He would infuse them with money pooled by smart move. United Energy entered a joint ven- worked as a venture capital investor, infus- Ventana investors, then stay on to advise and coun- Leaping Off the ture with Shell Oil and began handling energy Fing money into the heart of high-tech start- sel the entrepreneurs as they tried to turn their logistics for a firm in Washington state. Along up companies. But for most of those years, he technology into products and their products into Corporate Ladder the way, he picked up a good deal on a dozen Taco was not an entrepreneur himself. He was essen- money. Bell franchises along the West Coast. tially an employee with impressive titles – man- “Turning technology into money takes the s James Winters, ‘86, posed with other aging director of Ventana Global, Ltd., and in- right combination of things,” he said. “For a prominent black American business lead- vestment manager for Ventana’s Technology Gate- farmer, it’s soil and weather. For a venture capi- Aers for the June 1999 cover of Black En- The entrepreneurial spirit is 30 percent way Partnership. talist, it’s people and money. If you don’t have terprise magazine, he knew he had done the right skill and 70 percent confidence. As a Ventana employee based in Southern the right combination of people, technology, prod- thing. California, Burri’s job was to find cash-starved ucts and markets, you won’t make money.” James Winters is the founder of United En- companies that had promising new technologies. For eight years Burri worked and ergy, one of the largest 100 black-owned firms in “If you were going to compare this business to learned, noting where companies the United States. a fish, it’s like a catfish,” he explained. “You get stumbled and fell. He relied on the In 1990, after four years as an oil industry ac- the scraps that fall from the sharks – the big oil knowledge he gained at OSU where countant, James had bailed out to start his own companies. But it starts to add up after a while.” he majored in business administra- company, United Energy, Inc. of Portland. In Add up it has. A decade after he placed his tion and computer science, and at going into business for himself, he traded a slow, confidence in his own abilities, Winters is now the University of Southern Califor- racially frustrated climb up the corporate ladder the president and CEO of the largest minority- nia, where he earned his MBA in for a headlong charge up the down escalator of owned business in Oregon and Washington. Black 1990. Particularly useful was OSU’s entrepreneurship, where standing still is the sur- Enterprise magazine ranked United Energy No. “Competitive Strategies” course, est way to the bottom. 41 in its list of African-American-owned U.S. cor- which taught basic principles he “I worked for a number of companies after I porations. Its 300 employees have dealings in Or- would employ time and again in his graduated in 1986,” Winters recalled. “But I egon, Washington, California, Colorado, Utah, dealings with investors, managers found myself hitting the proverbial glass ceiling. Texas, Louisiana and Missouri. Scott Burri, ‘86, partner, Huntington Ventures and employees. 4 As the world ushered in the new millennium, Entrepreneur U. Professor Dibrell was intrigued. “If you are Burri seemed to have it all. He was the No. 2 going to be in Corvallis,” he invited, “call ahead From his base in Irvine, Burri has watched the man at Ventana Global, with a “comfortable” sal- so I can have you talk to the senior capstone class.” University of California system successfully estab- ary and all the associated benefits and perks. Then Adams was surprised by the invitation – but lish programs to commercialize technology devel- one day in May 2000, he tendered his resignation pleased. Despite his youthful inexperience, he did oped by faculty and students. He applauds OSU’s and struck out on his own. have advice for entrepreneurs embarking on their efforts to follow suit. The employee was now the entrepreneur. first ventures. And he knew they would listen, “It is a lot of work and a huge challenge,” he because he was one of them – young, energetic said. “It is hard enough building a single busi- and full of pent-up potential. He could show them ness on its own. It is a step further to commer- that there were creative new ways to deal with old Be careful what you wish for. You cialize university technology.” business challenges. might get it! Burri has thrown his support behind OSU’s $19 million renovation of the Weatherford Hall Creative Minor dormitory as an incubator for young entrepre- Adams is big on creativity – in fact, he minored neurs. “Be careful what you wish for,” he says today in it. While completing the standard OSU busi- “In my business, I support entrepreneurs by with a laugh. “You might get it!” ness major (management option), he had become investing in them. Anything that supports the de- “The ten years of experience I had as a ven- concerned that computers might render much of his velopment of entrepreneurs is good for me. There ture capitalist was vital for establishing my own business knowledge obsolete or useless. is a place for entrepreneurship everywhere, in- company,” he said. “During that time, I learned “Like most students, I went to college to learn cluding Oregon State.”
the operations of struggling companies. I restruc- the tools of business,” Adams reflected. “But I tured companies, bringing in outside capital, shut- don’t want to be a tool. Tools can be replaced by Jason Adams, ‘01, founder and owner, Creative Real Estate Solutions ting down money-losing products, firing manage- computers. I wanted to do what computers do ment teams, repositioning firms and even closing Jason Adams: Asking Big poorly – be creative.” people see the world differently. Even when the down companies. That hands-on experience is So in his junior year, Adams proposed an en- economy is down, these people don’t care. It the element that allowed me to get to the next level t seemed incongruous to Jason Adams, ‘01, tirely unprecedented special minor: creativity. His doesn’t matter what widget they work on – houses, of successful investing and fund management.” that he should be standing up in front of the first adviser vetoed the idea, but adviser Clara books, bicycles or computers. In talking with these IOSU Strategic Management class, giving ad- Horne found his concept intriguing. She sup- successful people, I began to think bigger.” The Swiss Connection vice to would-be entrepreneurs. Who was he to ported Adams as he cobbled together a minor cur- This led to Adams’ second piece of advice to Huntington Ventures is located south of Los advise them? Just 20 months earlier, he had been riculum with ten classes drawn from eight col- the would-be entrepreneurs: “Pay attention to Angeles in Irvine, Cal., just inland from Newport sitting among them – an anxious, hopeful senior leges – none of them in the College of Business. who you listen to and get advice from. Find the Beach. It is still small as venture capital firms go. in the class of 2001, wondering what he would To further strain the bounds of convention, Ja- best people who do what you want to do.” Scott and his partner, Douglas Broyles, manage do to make a living after graduation. son wrote a senior thesis titled “The Utility of $35 million – but they host a unique clientele. Adams, now 24, would never have presumed Playfulness in Terms of Innovation and Produc- Fail Forward Fast Their main investors are large institutions from to approach the College of Business, asking to tivity in Business.” Of course, it hasn’t always been easy, Adams Switzerland, Italy and the United Kingdom. address an upper division class. But in Septem- Listen up cautioned. “I’ve had many times when I’ve been The roots of these trans-Atlantic relationships ber he had been huffing and puffing up to the scared to death, buying and selling houses, get- trace back to the other Newport – Newport, Ore., summit of South Sister – one of the highest peaks Adams didn’t wait until graduation to apply ting loans. When I started, I was 22 and the people where Burri graduated from Newport High in the Oregon Cascades Range — when his his creative, playful approach to finding work af- across the table from me are 52.” School with 80 other seniors in the class of ’81. former professor, Clay Dibrell, came puffing ter college. While still in school, he began ap- And he has made mistakes. “If I want to do He was interested in banking and at the time the down. They both welcomed the excuse to pause proaching real estate developers asking for sage this job perfectly, it would take me 30 years to learn best banks in the world were Swiss. and chat between gasps at 8,000 feet. advice. it. So I told myself, ‘If I want to do this quicker, I Because his father is Swiss, Burri enjoys the Adams was pleased to report that he had “If you were 22 and starting off in this busi- have to learn to fail forward fast.’ If I fail and fall rare benefit of dual U.S.-Swiss citizenship. This formed his own company, Creative Real Estate ness,” he would query, “how would you do it?” forward, I can do it in 30 days.” and his ability to speak German made it possible Solutions, and was renovating houses in Bend, Their response was overwhelmingly positive for him to work in Switzerland when he gradu- his hometown where his mother is a real estate and helpful. He quickly picked up half a dozen Symbolic Signing ated from OSU. agent. His business is, as he puts it, “ugly old mentors. For speaking to the class, Adams received a Burri was hired by Credit Suisse, which put houses.” He buys them cheap, fixes them up and fine, polished College of Business wood pen. In him through an intensive nine-month program sells them for a profit. a symbolic gesture, he used that pen for the first that touched every department, from brokerage For example, in his first deal, he bought a Successful people see the world time to sign his first land development partner- to credit cards to currency exchange. After three dreary fixer-upper for $100,000, made $10,000 differently. ship, working with a Bay Area developer with years in Switzerland, he traveled to New York for of improvements and sold it four months later more than 20 years of experience. a one-month assignment with Credit Suisse/First for $137,000 – pocketing $27,000 for his efforts. Boston that turned into a year and a half stay. At first he did the work himself, but he soon dis- “They love to share their stories,” Adams ex- Adams’ Best Advice? Through his years at Credit Suisse and covered it was more efficient to hire expert con- plained. “Rather than spending years getting their “I am more and more aware that we get from Ventana Global, Burri cultivated international tractors and manage them while they did the experience through the school of hard knocks, I life what we ask for, so don’t be afraid to think business relationships that he was able to take with work. With business picking up, Adams is turn- began to see the world like they do – to talk like big. Ask for what you want, even if you don’t think him when he launched Huntington Ventures. ing over about one house a month. them – to think like them right away. Successful it is possible.”
5 To test this hypothesis, the research team Building Brand worked with Daimler-Chrysler in the creation of “Camp Jeep,” an opportunity for the company to Communities Goes establish a different kind of relationship with its customers. Jeep owners and the researchers gath- Beyond The Brand ered in Camp Hale Colorado for the inaugural Camp Jeep. In addition to teaching new Jeep owners such uilding goodwill for a brand goes far be- skills as driving off-road – in a course called Jeep yond the traditional customer/brand rela- 101 – the company went all-out to create a social Btionship of years gone by. What started atmosphere built on their client profiles. They out as a two dimensional assessment of customer brought representatives in to give flyfishing les- loyalty based on consumption has blossomed to a sons, they created mountain biking trails and es- broader appreciation of the value of inter-customer tablished a rock climbing course. Research relationships, relationships between the customer “What this says is ‘the company cares about Research and the brand, between the customer and the me,’” McAlexander said. “They understand me product that they own and between the customer and my lifestyle.’ And it puts individuals together and the company. with other people who feel the same way.” Researchers James McAlexander and Hal Results were impressive. Professor Analyzes Coping with Job Loss Koenig, College of Business associate professors of marketing; and John Schouten, University of Customer-Product Relationship ith Oregon unemployment among the highest in the country, if you haven’t lost a job your Portland associate professor of marketing, have For Jeep owners who felt less of a bond to their self, you know someone who has. built an expanded definition of brand marketing vehicles before this brandfest event, participation WTo help understand the life impact of job loss and how to cope with it, Fran McKee-Ryan, today. The team, published in the Journal of Mar- in activities like off-road training let to more posi- College of Business assistant professor of management and Angelo Kinicki, professor of management, Arizona State University, are researching how the personal meaning of job loss impacts how a dis- placed worker copes. Published in the International Review of Industrial and Organizational Psychology, 2002, McKee- Ryan and Kinicki provide a life-facet model of coping with job loss. In that model, the researchers consider how important the work role is to a person’s sense of self, what the person’s personal, social and financial coping resources are, and how a person’s demographics (age, occupational level, gender and education) impact the stress and coping process. Because individuals do not respond the same way to losing their job, the researchers take it another step further. McKee-Ryan and Kinicki look at the life impact of job loss across seven life facets—psychological well-being, physical health, spiritual well-being, daily routine, sense of purpose in life, social relation- ships, and financial impact. They then outline some activities that can be used in coping with job loss. The researchers believe that how people appraise the effects of job loss of various aspects of their life will determine which coping goals they pur- sue. “Previous research did not assess how the per- sonal facets and corresponding coping goals af-

fected a person’s well-being and reemployment Hal Koenig, COB associate professor of marketing over time,” said McKee-Ryan. “We’ve created a model that will enable us to do that.” McKee-Ryan will continue her research con- keting, has taken its ethnographic studies to the tive relationships with their vehicles. Those who ducting a meta-analysis of previous studies in this field and assessed how characteristics such as tem- already had a bond to the product, had less en- area. She’s also exploring how the coping pro- porary geographic concentrations and richness of thusiasm, but were more vigilant in learning about cess influences the likelihood of reemployment social context dynamically impact the building of engineering improvements and trade-up poten- and psychological well-being over time as she con- a brand community. tial. tinues her work on the life-facet model. Other “Building a brand community requires a real current research projects examine the effects of understanding of a customer’s needs and wants,” Customer-Brand Relationship managerial feedback on subordinate performance, said McAlexander. “Brand communities are cus- Brand relationships across the board strength- job stress among U.S., Chinese and Mexican man- tomer-centric. The meaningfulness of the com- ened with the brandfest, to a larger degree with agers, and the use of e-recruiting methods instead munity resides more powerfully in the customer novices. Participants enjoyed Jeep advertising, en- Fran McKee-Ryan, COB assistant professor of of traditional recruiting methods to find new em- experience than in the brand as promoted by the gineering and history displays and contributed to management ployees.
marketer around which that experience revolves.” brisk sales of branded accessories. 6 Rethinking Recession Ads: OK to Trim he common wisdom about boosting good, advertising can have a measurable impact advertising during a recession is not al- on earnings – an impact that can echo for two or T ways so wise after all. It depends on the even three years. industry, according to an award-winning study by However, their findings contradict the widely two Oregon professors. held belief that every company would do well to Roger C. Graham, associate professor of ac- maintain or even boost advertising when the counting at the OSU College of Business, and economy goes soft. This pervasive notion can be Kristina D. Frankenberger, a professor at West- traced in large measure to a report titled “Making ern Oregon University, tapped the vast business a Recession Work for You,” published in 1993 by records of Compustat to determine whether adver- the American Business Press. tising during a recession had a different impact “The [ABP] studies indicate that firms that do on future earnings and market value than ads dur- not cut advertising during a recession report ing expansion. Examining records from almost higher sales and earnings relative to competitors 3,000 companies over 30 years – from 1971 to 2000 after a recession. These studies are frequently – and through four recessions, they found no sig- used to support arguments to increase advertis- nificant difference in the impact of advertising ing spending during recession,” the researchers during boom or bust. explained. Jim McAlexander, COB associate professor of marketing Graham and Frankenberger’s larger and more Advertising Pays detailed study reveals a more complicated reality. Customer-Company Relationship Graham and Frankenberger’s analysis sup- They found little difference between advertising ports the value of advertising. When times are (Continued on page 9) For those less tied to the event, the customer- Roger Graham, COB associate professor of accounting company relationship increased strongly. Those who scored high prior to the event, showed no sig- nificant change in this relationship. Customers craved audience with the people behind the brands and engineering roundtables consistently drew Marketing Students Win Research Grant maximum-capacity participation. wo College of Business marketing students will be learning the differences be- Customer-Customer Relationship tween urban and rural teens in how they acquire fashions. Jeremy Darlow and T Christopher Zimmerman, both seniors in the marketing option, won the OSU By the end of Camp Jeep, many people had Undergraduate Research Innovation Scholarship Creativity (URISC) winter/spring re- established friendships and made connections to search grant. Their research proposal garnered $800 and was one of seven out of 20 meet the following year. The customer-customer submissions to win an award. relationship was confirmed strongly with custom- “We’re trying to get more marketing research experience,” said Darlow. “If we can get published in a trade journal and/or put ourselves ahead of someone else in the ers who felt less connected to other owners. Own- job search, that would be great.” ers who pretested higher on this scale showed no The students will be focusing on jeans to determine if geography, advertising, shop- significant difference in their feelings toward fel- ping patterns, the internet or other factors impact the fashions that urban or rural low owners. youth acquire. Darlow and Zimmerman will be hosting two sets of focus groups each at Sunset High School in Portland and Pendleton High school in Pendleton. They’ll “From the ethnographic experience, we create the questionnaire, host the groups, record the data, analyze it and deliver a learned that novice owners begin to feel more a report back to the URISC advisory panel by June. part of the community as they learn to consume “I’m sure apparel companies have researched this before, but have kept the results the brand in ways that provide greater benefits to for their use,” said Zimmerman. “It enables them to sustain a competitive advantage. them,” said McAlexander. “For the more experi- We have ideas about what the results might be, but the question will be ‘why.’ That is what we hope to find out through our questions.” Christopher Zimmerman and Jeremy Darlow, seniors in the marketing enced owners, the brandfest provides opportuni- option Both students see the research project as a valuable enhancement to their existing ties to demonstrate and reaffirm their community internship and classroom learning. According to Darlow, this year has been the most ties while both mentoring and performing for influential year with his marketing and merchandising classes helping him focus on neophyte owners.” what he wants to do. “By proactively providing a context for rela- “My ideal job is professional sports marketing or doing trend analysis for a retail apparel company,” said Darlow. “Consumer behavior is what makes things click. It is the backbone of marketing,” he said. Darlow is currently taking 19 credits and conducting sports marketing research for the athletic tionships to develop, marketers can cultivate com- department. He also has held a web design and marketing internship for the Portland Trailblazers. munity in ways that enhance building brand com- Zimmerman is also looking at market research and trend spotting as a career and has been talking with San Francisco-based apparel companies. He’s munity and thereby increase customer loyalty,” also interested in auto industry vehicle design research and other areas. Zimmerman is currently in charge of business promotions for the OSU Mom’s said McAlexander. “Brandfest participation led Weekend fashion show. to significant increases in overall feelings of inte- URISC is a program sponsored by the OSU Research Office that supports undergraduate research activities. It gives students a hands-on opportunity to apply what they have been learning in the classroom. The URISC advisory council reviews the proposals and the Vice Provost for Research makes the final gration with the Jeep brand community and that award decisions. Award winners are determined based on the nature of the proposal, scholarly merit, leverage and other considerations.
is how brand communities are born.”
7 USA Patriot Act Employees beware: If it isn’t yours, it probably isn’t private Expands Electronic ere’s a riddle for you: What do you applies well to employee privacy. If it isn’t yours, then telephone number. lose every time you go to work, but it probably isn’t private.
Don’t send e-mails or voice mail messages that Monitoring Hrarely realize you have lost? The company can – and some companies do – ex- are harshly critical of the company or co-workers – Give up? ercise their right to inspect desks, lockers, briefcases, even if they are true. It’s privacy. e-mails, voice mails and Internet surfing histories. The
Don’t send or reply to messages that contain s America expands its war on terrorism, When you took your job, you knew that you were USA Patriot Act made it easier for the government to derogatory comments about anyone based on their enlist the help of businesses to intercept or inspect race, sex, religion, national origin, age or disability. businesses may find themselves enlisted trading your time, skills, and energy for the com- pany dollar. But you may not have realized how electronic communications for law enforcement or na- Such comments may be considered evidence that you by the government to secretly monitor cer- A much of your privacy you also traded in. tional security purposes. When indignant employees have violated the employer’s non-discrimination tain employees’ electronic communications when Take the contents of your desk, for example. Are sue for invasion of privacy, the company usually wins. policy. And, even if you delete them, it is likely they employees are using the employer’s computer sys- those drawers and locking files private? How about Ditto when the lawsuit relates to claims of invasion of can be recovered by a computer forensics expert. tems. The USA Patriot Act, passed in October the e-mails from friends and family that you send privacy that occurs when the company is acting on
Don’t tell sexual jokes, make sexual comments, 2001, amended the Electronic Communication and receive at your company e-mail address? Or the government’s behalf to monitor electronic com- or invite anyone to date you using the company’s e- Privacy Act to loosen the basic federal protections voice mails saved on your work phone? Or the his- munications in the workplace. mail, voice mail, fax machine, etc. Unless the sexual Here are some suggestions that will close the comments, etc. are “welcome” by the person that against electronic surveillance by the government tory of the websites you surfed (on your lunch hour, of course). company’s window into your private affairs. they are directed to or about, your employer may in the home, on the Internet, and in the workplace. The answer to these questions is: no, no, no and
Know your company’s privacy policy – look at consider them to be evidence that you violated the no way. the policy to see what it says about whether the com- company’s sexual harassment policy. And, see dis- Employees are not completely without privacy pany routinely monitors e-mail, voice mail, Internet ac- cussion of computer forensics above, for an expla- rights in the workplace. The Electronic Communica- cess, computer files stored on company computers, etc. nation of when “delete” doesn’t actually delete the tion Privacy Act requires employers to stop moni-
Use an Internet e-mail account like Hotmail.com message. toring telephone conversations if they determine that for personal e-mails. You can access your e-mails
Keep personal files off company computers. If a conversation is purely personal in nature. Even in through the company’s Internet connection. The e-mails you are suddenly fired or laid off, you might not have this situation, the employer’s right to listen turns on can be intercepted, but at least your personal mes- access to the company computer to retrieve your per- whether the employee has any expectation of pri- sages aren’t stored on the company server. It would sonal information. However, your employer will have vacy in the call. Adopting a policy that notifies em- violate federal law for the company to “hack” into access to the information in case you decide to bring ployees of the employer’s monitoring practice may your Hotmail account to access your personal e-mail, a wrongful termination lawsuit. The information on well eliminate any expectation of privacy in even if a manager guesses your password. the company’s computer systems could help, or hurt, employee’s workplace communications. The age old
Likewise, use a personal voice messaging ser- your case but it is not likely to have been deleted adage that “possession is nine-tenths of the law” vice – offered by most phone companies for your home just because you hit the “delete” button.

The revised laws give the government greater tors their communications may need to be ers or unauthorized users enter their computer access to a business’ electronic communications. changed to comply with the requirements of the systems. Previously, cyber cops needed a warrant Government agencies can compel businesses to new law. to intercept a hacker’s Internet communications monitor their electronic communications systems Business managers should also keep any elec- from a hacked computer – even if the owner of – including e-mail, voice mail and Internet ac- tronic monitoring focused. Overly broad moni- the computer being hacked had granted consent. cess – for law enforcement purposes. toring of employees’ electronic communications Again the surveillance must be precise. An Nancy King, COB assistant professor of management The government may order a business to pro- may violate the employees’ federal and state pri- employer must not allow law enforcement to ob- vide access to employee communications, while vacy rights. tain any communications other than those from COB assistant professor Nancy J. King stud- not informing the employee that he or she is un- “Businesses that conduct electronic monitor- the computer trespasser. ies workplace privacy law and is tracking the im- der surveillance. For example, employers may be ing of the workplace should take care that their pact of the new law on businesses and their em- required to secretly comply with search warrants monitoring does not intercept the communica- Public Internet Monitored ployees. She presented her findings – Electronic that seek e-mail and voice mail records. Investi- tions of other persons except when it is related to As a sign of our digital times, the USA Patriot Monitoring: How Far Can You Go? – at the an- gators may even request real-time monitoring of the purpose of the monitoring,” she cautioned. Act made significant changes in government nual Labor and Employment Law Briefing, the employee, intercepting e-mails and telephone The courts usually side with the employer monitoring of Internet Service Providers – the on- hosted by the Bullard, Smith Jernstedt & Wilson calls as they are in transit. when employees file invasion of privacy suits. The ramps to the Information Superhighway. law firm in Portland. Privacy Policies and Focused USA Patriot Act provides businesses with ex- “The USA Patriot Act amends federal privacy “Employers should anticipate increased obli- panded protections against such suits. If the busi- laws in ways that should concern both employers gations to provide private information about em- Monitoring ness was responding to a proper government re- and employees,” King warned. “The Act increases ployees to the government for national security King advises business managers to review their quest, the employee under investigation cannot the lawfulness of government intrusions into purposes and law enforcement purposes,” King company policies related to electronic communi- sue the company. Internet communications.” advised the assembly. “The combined actions of cations and update them to reflect the very real Internet Service Providers that serve the gen- Congress and the courts have effectively expanded possibility that the employer may be required to Computer Tresspassing eral public – both employers and employees – may the ability of employers to monitor electronic com- secretly monitor employees’ electronic communi- The USA Patriot Act also may help businesses be required to disclose customer information, and, munications of employees without violating the cations on behalf of the government. For example, catch hackers. A new “computer trespasser” ex- under certain conditions, even the contents of e- law. But there are negative implications for busi- a company privacy policy that promises employ- ception to federal privacy laws authorizes law en- mail messages to the government for national se- ness as well.” ees that they will be notified if the company moni- forcement agencies to assist employers when hack- curity or law enforcement purposes.
8 Green Leading International Entrepreneurship Research Rethinking Recessions Ads: OK to Trim (continued from page 7) ark Green, director of the College of Business Entrepreneurship and Innovation Program and Austin Family Business Program, has been selected to lead an international team of researchers studying entrepreneurial activity in family business. M during boom or bust. But more importantly, they Working as a project leader for the Global Entrepreneurship Monitor, Green and his research team including OSU found that cutting advertising during hard times professors Clay Dibrell, Jon Down, Jon Moulton, Ping- did not hobble the next year’s recovery – particu- Hung Hsieh and other international scholars, will focus larly in consumer-oriented businesses. on developing questions that will allow them to analyze Entrepreneurship Facts entrepreneurial trends in family businesses throughout Industries Vary the world. Their results will be incorporated into the an- Instead of lumping all 3,000 companies to-
460 million individuals worldwide are either start- nual Global Entrepreneurship Monitor (GEM) study. gether as earlier studies had, Graham and ing a new business or managing a young business of The GEM study, conducted since 1999 by Babson Frankenberger sorted companies into three main which they are an owner. College in Wellesley, Mass., and the London Business Mark Green, director of the COB industries: consumer-oriented firms, industrial
Only 7 percent of start-up efforts are likely to School, is a universal analysis of entrepreneurship and Entrepreneurship and Innovation product manufacturers and service providers. economic growth. With funding from the New York- Program and the Austin Family expand the range of good or services by creating new Business Program Each industry has distinctive advertising practices. sectors or market niches. based George and Robin Raymond Family Business In- Firms selling to consumers spend more on adver-
Women participate in the entrepreneurial process stitute, detailed analysis of family business performance tising than firms that sell to businesses, and ser- at about half the rate of men. and behavior from 37 countries will now be collected and vice providers spend even less.
Informal financial support for start-ups is five included in the study, Green said. For more information on the GEM study, go to The key findings by industry were: times that of domestic venture capital support among www.emkf.org/GEM2002. Consumer product firms: Trimming ad- the 37 GEM 2002 countries representing 92 percent Prior to his arrival at OSU, Green was assistant dean at Willamette University’s Atkinson vertising may impact the current year’s earnings, of the world’s GDP. Graduate School of Management in Salem and a professor at the University of Colorado but it has little effect on next year. Consumers at Denver. Green earned his bachelor’s degree at California State Polytechnic University, Source: Global Entrepreneurship Monitor 2002 Executive seem to retain some product awareness despite Report Pomona, his master’s in business administration at the Atkinson Graduate School of Man- declines in advertising. If advertising cutbacks
agement and his doctorate in California at the Claremont Graduate School. continue for two years or more, earnings may start to drop. Industrial manufacturers: Trim cautiously. Cutting advertising may affect current and future NSF Grant Enables Reitsma to Develop K-12 Digital Library business, especially if the cuts are perceived by cus- tomers and investors as a signal of weakness. $174,000 National Science Foundation collaborate with educators throughout the coun- underfunded and overworked. Time to develop Service firms: The common wisdom holds grant will fund Rene Reitsma’s work to try on the project, which when complete will give new curriculum is limited,” said Reitsma. “We’ll true. Maintain advertising during a slump. Ser- Ahelp develop an engineering and math- teachers access to math and science curriculum, be providing teachers tools that will enable them vice firms can incrementally benefit during a re- ematics digital library for students from kinder- lessons and activities with built-in engineering to easily put together comprehensive educational cession by increasing their advertising. garten through high school. approaches. lessons that will be interesting to students.” These insights offer some relief to beleaguered Reitsma, an associate professor of MIS, will “Most K-12 teachers are understaffed, Reitsma and two OSU graduate students, Ying managers – especially in consumer businesses. Kan and Brendon Whitehead, will handle the “Managers can take consolation that when implementation of the digital library, including forced to temporarily reduce their advertising bud- its structure, access and search capabilities. gets, the effect on future earnings may not be Additional funds will go to other universities overly consequential,” Graham and Frankenberg for development of other components of the digi- wrote in their report, “A Cost-Benefit Analysis of tal library. Project leaders are the University of Cutting and Maintaining or Increasing Invest- Colorado and Tufts University. Research partners, ments in Advertising during Recessions.” in addition to Reitsma, include the American So- ciety for Engineering Education, Colorado School MSI Award of Mines and Duke University. When completed, The groundbreaking analysis won a special the collection of digital libraries will be added to competition and a $5,000 award for research on the National Science Digital Library collection “Marketing in Turbulent Times.” The competi- which was launched late last year at www.nsdl.org. tion was sponsored by the Marketing Science In- Reitsma, who earned a doctorate in policy stitute (www.msi.org), a not-for-profit institute in sciences from the University of Nijmegen, The Cambridge, Mass., that was established in 1961 to Netherlands, arrived at OSU in 1999 from the promote links between business and academia. The University of Colorado. He has done extensive work competition was also supported by the American

Rene Reitsma, COB associate professor, and Ying Kan and Brendon Whitehead (not pictured), OSU graduate in development and design of information systems Association of Advertising Agencies students, handle digital library implementation. for engineering, science and mathematics.
(www.aaaa.org).
9 OUTREACH

National Family Business Forestry Execs Highlight Industry Issues 2002 Oregon Family Award Winners Business Award Recipients Two 2001 Oregon Family Business Award recipients went on to win Evergreen International Aviation, 2001-2002 MassMutual National McMinnville Family Business of the Year Awards. Henningsen Cold Storage Large Family Business of the Year Co. was named a “National Wentworth Auto Group, Portland Winner” in the medium (50-250) Medium Family Business of the Year company category. Teeny Foods, The Victory Group, Salem Corp. was named First Runner-up in the Small (fewer than 50 Small Family Business of the Year John Shelk, managing director, Ochoco Lumber; John Bliss, professor, College of Forestry; Bond Starker, employees) category. president, Starker Forests; Jon Moulton, COB assistant professor of finance; and Steve Killgore, vice president, McKenzie Forest Products, participate in the faculty forum. O’Keeffe’s Working Hands Creme, Joseph & Sisters Woman-owned Family Business of the Year orestry industry leaders gathered to honor wood products may not be manufactured in the Duane McDougall and participate in a U.S. in the future if current capitalization and Ornelas Enterprises, Hillsboro F College of Business and College of For- market conditions persist. Minority-owned Family Business of the Year The Oregon Family Business Awards are estry faculty forum. However, as consolidation and closures con- presented annually by the Austin Family Bond Starker, president, Starker Forests; John tinue, there will be more opportunities in niche Duck Pond Cellars, Dundee Business Program at OSU. The 2002 awards Shelk, managing director, Ochoco Lumber; Steve markets. Security Signs, Portland were sponsored by U.S. Bank, DeLap White Killgore, vice president, McKenzie Forest Prod- “Americans are the most innovative people in Caldwell & Croy, LLP, MassMutual Financial New Family Businesses of the Year (tie) ucts; and Duane McDougall, Alumni Fellow and the world in this industry,” said Shelk. “Whether Group, Black Helterline LLP and the former CEO Willamette Industries; discussed is- it’s exporting large logs, dealing with marginal Hotchkiss Company, Inc. P.C.Ross Group. sues most pressing to the forest industry. wood and downward pricing, or looking outside Old Family Business of the Year Clay Dibrell, COB assistant professor, and Eric our own country for opportunities, we’re on the Hansen, associate professor in the College of For- move.”
estry, were moderators of the forum and shared the collaborative research underway within and between the colleges, reviewed the college COB Alumnus Duane McDougall Honored as OSU Alumni Fellow sustainability initiative and asked input from the industry leaders in attendance. uane McDougall, former president and chief executive officer of Willamette Industries, which In looking at the wood products industry, was acquired by Weyerhaeuser, was named OSU Alumni Fellow on November 1 at the CH2M roundtable members said that the opportunity to D HILL Alumni Center in Corvallis. get into the industry has never been greater. The Alumni Fellows Award was established in 1988 for the purpose of recognizing some of OSU’s “If you leave the U.S. and look through others most eminent alumni who have distinguished themselves in their given fields and have shared their eyes, you’ll see that international communities expertise with the university community. McDougall is the fifth College of Business alumnus to re- want to bring their lumber here,” said John Shelk. ceive this prestigious OSU award since its inception. “Lot’s of imported, and often subsidized, wood is “Duane is an example a lifelong learner who leads with integrity,” said COB dean Ilene Kleinsorge. disrupting normal product cycles. There is great “The College of Business is proud to have been a part of his life.” opportunity to leverage a wood products back- McDougall earned his bachelor’s degree in business and technology in 1974 and completed the ground and financial smarts to capitalize on glo- bal wood product opportunities.” Darden Management Program in 1994. He also completed the Stanford University Financial Manage- At issue, however, for medium-sized compa- ment Program. While president and CEO of Willamette Industries, he oversaw steady growth of the nies is the difficulty in accessing financing capi- firm with over 107 plants located in 24 states, France, Ireland and Mexico. tal. According to roundtable members, most lend- McDougall, an active philanthropist, regularly participates in the Volunteers of America, Court ers are not supportive of the wood products in- Appointed Special Advocates of Multnomah County, Portland Rotary Club Charitable Trust Founda- dustry and many aren’t headquartered in loca- tion, Portland Art Museum and Stop Litter and Vandalism. tions where they understand it. McDougall has also been involved with the Portland Chapter of the Financial Executives Institute, and American Forest & Paper Association. He is vice chair of the OSU Foundation Board of Governors As a result, just as other industries have moved Sabah Randhawa, OSU interim provost and executive manufacturing off-shore, these executives say that VP, and alumni fellow Duane McDougall, ‘74 and will chair the board in 2002-2003.
10 BIT Extension Brings High Tech Business Savvy to Pilot Counties Thinking of s satellites and fiber optic cables link the Reaching Out getting your globe in a vast computer and communi- As part of the curriculum, the College of Busi- cations network, companies have discov- A ness is transforming an undergraduate business ered that they can operate almost anywhere there software technology course into a series of out- Master’s is an Internet connection. With the right comput- reach workshops/classes. Titled “Pathways to Pro- ers and information technology, a business in ductivity,” the course will introduce learners to Burns can be just a few seconds away from a cus- fundamental concepts and skills necessary for Degree? tomer in Bombay. business computing and enterprise applications. OSU leaders see tremendous opportunities in In addition, students from the College of Busi- rural Oregon for communities, businesses and in- ness and College of Engineering will be partici- Jump-start your career with an MBA! dividuals to participate in the knowledge economy. pating in summer BIT Extension internships in The College of Business and OSU Extension Ser- rural OSU Extension field offices where they will It’s not too late to join the fall class! vice are leading an initiative to create a Business mentor 4-H youth and infuse technology into and Information Technology (BIT) Extension small rural enterprises, communities and families. program – the first of its kind in the nation. BIT Extension will also be hosting its second The OSU College of Business MBA Program “Our goal is to assist Oregonians in pilot coun- BIT youth camp during the 4-H summer confer- ties to adopt leading-edge technology as an inte- Our innovative MBA program offers the flexibility to suit your needs. ence at OSU this June. (See related story.) gral part of their community, business and per- “We’ll be successful if we can help adults and Offering a focused one-year track for business grads, a two-year track for non-business grads or a person- sonal lives,” said Bruce DeYoung, BIT Extension ally tailored program to fit into your lifestyle, OSU College of Business can meet your needs. Full-time, youth in these pilot areas gain business and in- Initiative Leader. “We’re just beginning, but part-time and evening courses are offered in Corvallis, or join our collaborative Executive MBA program formation technology skill sets that foster busi- there’s tremendous potential to help rural folks in Portland! ness and community vitality,” said DeYoung. “We start, adapt and grow their businesses by leverag- hope to encourage new technological advances that The redesigned curriculum emphasizes entrepreneurship and the role of technology in competitive strat- ing new technology and business strategy.” will help to improve people’s businesses and lives!” egy and organizational management. We have kept the most popular features of our previous program, The pioneering BIT Extension recruited its while offering the latest in contemporary business topics. BIT Extension is supported by the OSU Ex- first outreach faculty, Pam Halverson and Tim tension Service, the College of Business and a Strahl, in late 2002, now located in OSU Exten- Apply Now! grant from the Engineering Technology Industry sion offices in Medford and Burns, respectively. Council. The program is designated as a top OSU MBA: [email protected] or (541) 737-3716 Halverson will cover Jackson County in South- funding priority for both the OSU and Oregon Oregon Executive MBA: [email protected] or (503) 725-2250 ern Oregon and Strahl will serve Harney County University System federal agendas in 2004.
in Eastern Oregon. BIT Extension also has two part-time 4-H youth faculty located in Central Oregon. BIT Extension Takes Youth on Magical Journey Among many other activities, Halverson cre- ated a Technology Learning Center (TLC) at the t a unique business and technology day camp held In another session, the students set off across cam- another day of Techno-Wizardry June 25-28, 2003, at at OSU last summer, a room full of 40 junior high pus on a treasure hunt, guided to stashes of candies and OSU. For registration information and a video on camp local Extension office for Jackson County 4-H Aand high school students learned that business no cookies by hand-held Global Positioning System (GPS) activities, go to Summer Fun at http:// Technology Clubs to meet and learn about tech- longer needs to be a big city enterprise. units. This activity exposed students to GPS technology bitextension.bus.oregonstate.edu. nology and related careers. In its kick-off event, BIT Extension hosted a youth used to locate, document and map the Using a variety of techniques, Strahl has been techno-camp, “Magical Journey into Techno-Wizardry,” location of noxious weeds and encouraged educating rural businesses on technology use. to reach one of its target constituencies – teens who will them to get involved in such service carry their new understanding of technology’s tools back projects to help their communities. This has included providing website development to their families, schools and communities across the state. The BIT youth camp is supported by information for farmers wanting to sell their prod- The BIT youth camp took place in conjunction with the College of Business, OSU Extension, ucts online and identifying available ranch man- the 4-H summer conference at OSU. Hosted by the col- the Engineering Technology Industry agement software for these entrepreneurs. leges of Business and Engineering, students designed their Council, College of Engineering, Hewlett- “There is pent up demand in rural communi- own web page and explored the world of robotics. Packard Company, Microsoft Corpora- In an entrepreneurial session, students learned about tion, Oregon Sea Grant College Program ties for business and information technology edu- the hand-and-glove relationship between technology and and the Austin Family Business Program. cation,” said DeYoung. “Our pilot areas cover six investing. Each student was given $20,000 imaginary HP pitched in scholarships, printers and percent of Oregon and we’re working hard to ac- dollars to invest in stocks. Their investing success was digital cameras, and Microsoft awarded quire stable funding and to develop a curriculum determined by the actual market performance of the computer software for outstanding that will allow us to expand. Until then, our focus stocks over the preceding eight weeks. achievements. Skip Rung, retired R&D manager for Hewlett- is on building a solid track record in our pilot ar- Camp 2003 planned Packard, recounted the rise of inkjet printing and led the Forty youth from 4-H programs throughout Oregon attended the eas.” students in assembling model inkjet pens. BIT Extension is planning to host Business and Information Technology Extension Camp. 11 INTERNATIONAL

What Students Say: Tonje Olafsen from Norway Donors Boost International Exchange Program Best Experience: “I liked all the new friends I met from America, Denmark and Cam- lready housing the biggest business- will help them be more effective managers in the was Asia. Cha, a student of Stonehill at OSU, bodia. It is very interesting learn- focused international exchange program future as well ... regardless of whether they con- suggested the City University of Hong Kong, ing about different cultures.” Ain the state, the College of Business will tinue to work in the United States or abroad.” where he was a member of the Board of Trustees. Biggest Difference: be able to double its global presence and increase Scholarships help Junior and Senior-level stu- And this year, Thailand, where Lobbato resides, “The U.S. is more competitive and straight-forward. In Norway, we student participation within the next five years dents pay for airfare and other expenses above has been added. keep to ourselves. In the U.S. thanks to generous gifts from COB alumni. their normal OSU expenses to participate in an “The College of Business is committed to people talk in class and participate. Gifts from Payson Cha, ’68, deputy chairman international exchange. strengthening the international exchanges as a dis- I’m not used to that. People are of HKR International Limited in Hong Kong; Jo- “Support for the program enables more stu- tinctive element of the college,” said Lawton. also friendlier and ask how you are. People are very help- seph Lobbato, Jr., ’82, managing partner of dents to experience business within a global con- The college plans to increase business-specific ful and polite, holding doors for you and saying “excuse international exchange programs from six to 12. me” even if you don’t touch them.” Accenture for Asia Pacific based in Thailand; and text,” said Erik Larson, chair of the management, Best Memory: Art Stonehill, College of Business professor emeri- marketing and international business department. Students may also participate in other exchange “I celebrated Thanksgiving with a family I didn’t know. I tus of international finance; have provided 50 stu- “Going abroad is a life-changing event and a pro- programs offered by OSU and Oregon University had a wonderful time.” dents with international exchange scholarships found learning experience that we highly encour- System that do not have a specific focus on busi- and spurred the creation of new exchange pro- age with our students.” ness. The college hopes to increase overall COB Thomas Jakobsen from Denmark grams in Bangkok, Thailand, and Lund, Sweden, Over the past dozen years, the program has student participation in all programs 50 percent, with more in the works. consistently grown in demand, according to from 100 students currently to 150 students, Best Experience: within five years. “A bunch of us rented cars and “Going on an exchange is a wonderful learn- Stonehill. “We started with a program Steve drove across the U.S. before com- ing experience,” said Cha. “Students have an op- Lawton, international business professor, estab- In addition to new programs in Thailand and ing here. People were friendly and portunity to expand their minds and carry that lished in Australia in 1978. While I was teaching Lund, other business-specific destinations include nice. It was great seeing every- understanding with them the rest of their lives.” in Denmark we created programs in Aarhus and Hong Kong; Aarhus, Denmark; Kristiansand, thing.” “I have worked and lived in Europe for 13 years Copenhagen. Our student demand was so big, Norway; and Sydney, Australia. A major advan- Biggest Difference: and the past seven in Asia. Learning different cul- that we had to develop more programs,” said tage in participating in the international exchanges “There is a lot of school spirit. You also have lots of sports facilities. tures and operating styles has made me a more Stonehill. Because he was also teaching in Nor- is that many students can complete their interna- I’m not used to that. In Denmark, effective individual,” said Lobbato. “I hope that way, he helped open the doors there as well. tional business option at the college. The COB is you have to be a member of each club; you don’t have the the students who participate in these programs After establishing programs in Europe, the targeting the Czech Republic, Austria, Chile, choices that you have here.” will gain a broader cultural understanding that COB determined that the next region to focus on China and other countries for 2004 and beyond.
Best Memory: “All the guys sitting together in a bar and having fun.”

in the vast amount of experiential knowledge that my less at that time was amazing. It is very representative Kyle Wirth, exchange in China “dorm mates” have to share.” of most of the people I have met thus far while in China.” Join Us! Best Experience: Biggest Difference: “Getting to experience so many cul- “When comparing daily life in Beijing, China to that in tures in a different setting than Corvallis, Portland, or other western U.S. cities, no one Holly Ostrom, exchange in Denmark If you’ve gone on an international exchange America. It is an amazing opportu- distinct difference comes to mind when I try to think of and would like to catch up with some old nity. My time in China has provided the biggest difference between the two. Perhaps, the Best Experience: friends, join the College of Business for a me with a totally different perspec- greatest difference is population density and crowded “Building lasting friendships with tive and has allowed me to appreci- spaces. Everywhere in Beijing is busy, and everyday is people from all over the world.” social event at Widmer Gasthaus, 955 North ate my own culture and the cultures much more crowded than even the holiday rush in the Biggest Difference: Russell St., in Portland, Ore., on Thursday, of many others a lot better. states. There are times when the supermarkets are so “The dorm I lived in was a 15- April 3, from 5:30 - 7:30 p.m. “The best experience I have had in crowded that it can be impossible to get from one area to minute bus ride away from campus, Clara Horne, Steve Lawton and Erik another through many of the aisles, and it may take 20 or unlike America, where the dorms are China thus far has been living with a diverse group of Larson will be on hand to visit with you and students in the foreign student dorms. This has been 30 minutes of waiting in line to get to a cash register and usually located on campus. My dorm my first time living in a dorm during college, and being check out.” housed students from multiple uni- update you on the expanded international able to interact with Koreans, Japanese, French, Best Memory: versities across Aarhus, allowing me exchange program. Microbrews and hors Russians, Indonesians, and many other nationalities on “My birthday. From 12:01 a.m. until midnight the next to meet a broad array of people.” d’oeuvres will be provided. Dress is busi- a daily basis has enhanced my personal growth and night, my new friends and I celebrated intensely. The day Best Memory: ness casual. “Sharing Thanksgiving dinner with my international friends development aside from my daily interactions with started with a cake and a party and ended with about 40 RSVP to [email protected] Chinese people. It has provided me with a wider people going out to eat and hitting the clubs until dawn and watching their reactions from tasting pumpkin pie for and note International Exchange Reception understanding of how Chinese culture compares with on the next day. The generosity and kindness shown by so the first time. They were really skeptical of the concept of other foreign cultures while also allowing me to share many people whom I had known for only a few months or a pumpkin pie, but most of them actually liked it!” in the subject line.

12 BUSINESS PARTNERS

The firm’s website at www.bensonglobal.com has put the finishing ing was invaluable. Potwin Succeeds reads like a Who’s Who of American industry. touches on the In- “I was able to use those skills to understand Chrysler, Microsoft, AT&T, Alcoa, Lucent, Four dustrial Commercial what makes a bottom line,” he said. “It helped with Own Version of Seasons and Fox. The twin spires of the Oregon Bank of China in immensely in getting a start.” Convention Center in Portland were clad by Beijing – the largest His experience as vice president of his class at Windows Benson Industries, as were the Lincoln Center in bank of the most OSU also paid rich dividends. He advises stu- Minneapolis and the stunningly original Cathe- populous nation on dents, “Don’t get totally caught up focusing on dral of Our Lady of the Angeles in Los Angeles. earth. your studies. Get involved in student events. It “These companies want a window wall that will “Our goal is not helped me meet people outside of the business hen Peter Potwin, ‘72, took a job as con- stand the test of time,” Potwin said. “They want to build the tallest or school. It will help you with relationships in what- troller of a small Portland building sup- something that will look good, stand out and mean the biggest – just the ever field you get into.” plies company 22 years ago, he could something. They want to make a statement through best,” Potwin ob- Peter Potwin, ‘72, CFO, In 1975 Potwin moved up to a position as as- W Benson Industries not have known that the aging firm was about to their architecture. That’s what we provide.” served, noting that sistant controller for Great Western Malting. For transform itself into a global player in a burgeon- Benson’s roster of international clients, though the largest projects are not always the most lucra- four years, his business involved beer. In 1979 he ing new market. The transformation would pro- less familiar to Americans, is equally impressive tive. became the controller for Cooper Laboratories, a vide Potwin with a window onto a revolution in and growing. The firm’s exterior expertise has Potwin’s journey to the top began just two Bay Area firm with a manufacturing facility in Port- architecture and serve as a doorway to his current taken it to China, Japan, Singapore, Taiwan, Ma- weeks after he graduated from OSU with a de- land that turned out dental and eye care products. position as chief financial officer of Benson In- laysia, Argentina, Spain, the Philippines and the gree in business and a minor in industrial engi- In 1981, looking for a more stable operation, dustries, Inc. United Arab Emirates. The Emirates Project – a neering. In June 1972, he hired on as an accoun- Potwin joined Benson Industries, never suspect- “You never know where an opportunity will striking triangular spike rising in Dubai, capital tant at Touche Ross (now Deloitte Touche ), where ing that the quiet, old-line door-and-window pro- lead,” he reflected. “This job really has been a of the United Arab Emirates – is one of the 10 he became a certified public accountant. In that vider would take him around the world. Benson doorway to the world.” tallest buildings in the world. Benson Industries first job, his understanding of industrial engineer- (Continued on page 15) There was nothing in the half-century history of Benson Industries, Inc. that hinted at its high rise future. Founded in 1926 by Tom Benson, CFO Associates are College of Business alumni who have verified they are chief financial officers or an equivalent highest-ranking the company had built a solid reputation as a pro- finance officer in their companyies The group welcomes new members. There are no membership fees, obligatory meetings or elected vider of metal doors, specialty windows and cus- officers. We apologize if there are some alumni we have missed. If you have reached the CFO level of your company and are not listed, tom building products in the Portland area. please let us know by e-mailing [email protected]. But in the early 1980s, under the leadership of A CEO Circle is also being established. Please e-mail [email protected] if you are a College of Business alum and chief executive Lou Niles, the company raised its interested in learning more about the CEO Circle. sights to higher targets – the great glass towers CFO Associates CFO Associates that were transforming the skylines of cities Bonnie Humphrey Anderson Thomas Ferreira Robert Myers around the world. For these colossal corporate OSU Federal Credit Union Symatrix Technology Capitol Auto Group and civic structures, beauty truly is only skin deep. Darrel Anderson Fred Gaeden Kurt Peterson The skeletal frames of steel and concrete are the Idaho Power Gaeden, Enderby & Company Oregon Chai Inc height of homeliness until covered by a shimmer- Stephen Bailey Jeffrey Gakstatter Peter Potwin Flir Systems, Inc Pepsi-Cola Bottling Co of Bend Benson Industries, Inc. ing exterior of lustrous glass. Clifford Barry Debra Guzman Dennis Powell In the reflection of those mirrored facades, Columbia Forest Products, Inc Securities Corp Cisco Systems Benson Industries saw its future. Led by CEO Stephen Brinkman Teri Harrod Jim Price Niles, with Potwin monitoring the firm’s finan- Monterey Pasta Company Gerding/Edlen Development Company LLC Geomatrix Consultants, Inc. cial health, Benson Industries entered the inter- Janie Brown Scott Hildebrandt John Scanlon national market for external cladding and unit- Merix Corp Merant Internap Network Services Corp. ized curtain walls. Today, 20 years later, dozens of Charles Button Steven Hooker William Sims South Peninsula Hospital Regence Group BD Biosciences Clontech the most prominent skyscrapers in the world – David Carlson Gene K. Huey Jonathan Spencer from Buenos Aires to Beijing, from Dallas to LaCrosse Footwear, Inc. ESCO Corp Prudential Northwest Properties Dubai – greet the rising sun with facades de- Aaron Crane Richard Lee Ted Stalick signed, engineered, manufactured and installed Oregon Health Sciences University Brattain International Trucks Mercury General Corporation by Benson Industries. The once local window John Dethman Michael Lofting Pamela Vukovich provider is now one of the top three players in its New Technologies, Inc Warm Springs Power Enterprises Legacy Health System industry in the United States, with revenues last Douglas Epping Allan Meyers Bradley Wiens 20/10 Products Inc Menlo Worldwide Logistics Sun Gro Horticulture Inc year of $80 million. Beside the corporate offices James Fagan John Murakami Steven Zika in Portland, Benson has offices in Los Angeles, Malarkey Roofing Products Northwest Pipe Co Hampton Affiliates Chicago, Tacoma, Singapore, Manila, Korea, and Mark Fahey London. The Halton Company 13 club adviser. “Students are interested because it operate differently from clubs at other schools. Investment Club is a year-round learning experience, not just one “Our students will have a stake in raising the Zagunis Says Cash class.” money and have a more vested interest in what is Raising Capital To enhance that learning experience, students going on,” he said. “Students will be involved in hope that soon they’ll be able to trade real dollars making contacts, giving presentations to poten- Flow Is Key he market may be down, but the energy in instead of their current paper portfolio. So far, tial donors, and making their case to the Invest- lumnus Robert Zagunis, principal of Jensen the College of Business Investment Club the program has received more than $11,500. ment Club board. It is a much more entrepre- Investment Management, wasted no time T is nothing but up. The college and ap- Alumni instrumental in jumpstarting the neurial experience and one that readily relates to Atelling the Investment Club class what makes proximately 40 students are on a drive to raise fundraising effort include Tod Perkins, manag- the investment world.” companies click, “Cash flow is it!” $50,000 for the club to invest in the stock market. ing director, Credit Suisse First Boston; Martin Most of the 120 investment clubs across the After spending more than “Students are learning how to develop a port- Tobias, venture partner, Ignition Partners; and country manage their school’s foundation dollars. 15 years in the banking indus- try with the Bank of Califor- folio strategy, how to analyze data, how the trade Robert Zagunis, principal of Jensen Investment The Investment Club, however, by raising and nia and First Interstate Bank process works and how to protect their portfolios,” Management. managing its own funds, is directly connected to of Oregon, Zagunis 10 years said Ray Brooks, associate professor of finance and According to Brooks, the Investment Club will the donors and must demonstrate money man- ago jumped ship for Jensen agement skills to the donors, much like real money and now has over $1 billion in managers. assets under management. Jensen has consistently beaten Long-term goals for the fund include helping the S&P Index and has a five pay for club operations: trips to businesses, lead- star ranking by Morningstar. ership conferences, the finance option banquet, Jensen’s investment disci- Robert Zagunis, ‘77, principal, student scholarships and more. pline looks at all public do- Jensen Investment Currently, the class is divided into teams fo- mestic companies and selects Management cused on 10-12 industries. Students research their approximately 100 and then narrows them to 20 or 30 for recommendations and meet weekly. Monthly, every portfolio. Each company possesses a sustained teams present a case for buying or selling a par- competitive advantage, consistently high earnings, free ticular stock, supporting their recommendations cash flow and outstanding management qualities. with numbers, industry stats and research on the “Companies with cash flow can incrementally company to the student board. fund their own growth,” said Zagunis, “unlike the Enrons of the world.” He cautioned students, “The “We measure our success against the S&P 500,” market is purely a way to buy and sell, not the way said Daniel Nelson, Investment Club student we put a value to companies. Our valuations are Martin Tobias, ‘87’, Ignition Partners; COB student Jake Bakker; Eric Schoenstein, ‘88, Jensen Investment Management; COB students Wendy McKinley and Daniel Nelson; and Tim Jensen, ‘77, RBC Dain Rauscher board member and president of the Finance Club. based on cash flow and future business prospects, as participate in an Investment Club meeting in Portland. “Our goal is to out-manage the professionals.” if the companies were not public.”

required to take program money to cover PERS for other state costs. ited its options in protecting the pool of PERS Q&A both the 8 percent PERS guarantee and funds. One change that the state legislature the additional market loss in the fund. What could have been done to needs to make in PERS is to allow this type with Ray Brooks, This obviously has a huge budget im- of insurance. pact. avoid this? associate professor If this were implemented now, First, if there had been an 8 percent maxi- of finance mum in any one year, there would not be a would it work? Why wasn’t this planned for? current deficit if all the extra earnings were I believe in the long run, PERS would This is where it gets interesting. In for PERS only. Second, from a finance per- correct itself with an 8 percent return ceil- good years, PERS earned a return that spective, you can buy insurance called put ing by buying insurance. However, the cur- How did we get to where we are was higher than 8 percent guaranteed and in- options. Anytime you have a big pool of in- rent under-funded pension is a liability to now with the Public Employee stead of saving for the lean years paid out at a vestments with real downside potential that already sparse budgets and under such pub- rate higher than the guarantee. Because can have a long-term significant impact to lic remorse. The legislature has its work cut Retirement System? PERS is a public pension fund, unlike pri- your operations, you should buy put options. out to figure out a short-term fix. The prom- PERS has two tiers. Tier 1 is the one that vate pension funds that can’t be touched by Put options act like insurance. In a down mar- ised 8 percent also seems high given the his- everyone is concerned about because it guar- the company, money that is saved for lean kets they recover loss. In a good market, they torical rate of risk-free investments. I would antees an 8 percent return every year but al- years becomes part of a rainy day fund touch- lower some of the gain paying for the insur- recommend a lower guarantee, something lowed for additional return when the mar- able by the state. Even if money was saved ance. If PERS had taken the earnings above around 6 percent which is the long-term av- kets performed well. Unfortunately we have for the lean years, there was no guarantee that 8 percent, put it into a rainy day fund and erage return of U. S. Government bonds. If had a down market three years in a row it wouldn’t be put to other uses. Ultimately, used a portion of these funds to buy put op- Tier I employees want a higher return, they which means that public employers were in the good years, PERS gave the return to tions, we would have a surplus in PERS. But need to bear the risk like the Tier II employ- unable to earn 8 percent on PERS and were employees and avoided losing money out of in the case of PERS, the state may have lim- ees. 14 Delta Systems CEO Jake Bushey Gives McHenry Lecture College of Business ollege of Business alumnus Jake M. Bushey, ’83, president and chief executive officer of Delta Systems Inc., spoke to students and faculty about growing a business at the Austin Family Advisory Council C Business Program McHenry Family Lecture. Bushey’s Arkansas company provides automation control solutions worldwide for manufacturing and distribution operations. Bushey discussed software in an information enterprise and also the op- erational and financial aspects of the business. Delta Systems reported the expectation of a 90 percent Chairman: revenue gain from 2001 to 2002. Don Waggoner (Ret) “When you get in front of an investor, the control side is the real Ferrari; that is what they get all jazzed Leupold & Stevens, Inc. up about,” said Bushey. “It’s software, software, software. That’s what gets everyone’s attention.” Members: He also touched on the types of problems that businesses encounter as well as offering solutions for Robert E. Bauer (Ret.) handling them. “I’ve worked with a lot of different people and a lot of educational backgrounds, disci- Rebco Enterprises plines, and other countries,” Bushey said. “I would stack up what I learned at OSU against any of Patty Bedient them. The education I got here, the background and really the training I got here is invaluable.” Weyerhaeuser Larry Brown After graduating with a degree in business, Bushey became a certified public accountant and worked PricewaterhouseCoopers as a senior cost estimator at General Dynamics, Inc. James E. Coleman He served as manager of cost and information systems at Mrs. Crockett’s Kitchens from 1993 to E. & J. Gallo Winery 1996, and from 1996 to 1998 was corporate controller of Advanced Environmental Recycling Technolo- Robert L. Edwards gies, Inc.. Prior to joining Delta Systems in1999, Mr. Bushey was a division controller for Gardner Denver Stockamp & Associates, Inc. Larry C. Ellis Inc., and most recently served as Delta’s executive vice president of finance, chief financial officer and chief Jake Bushey, ‘83, CEO, Delta Systems Inc. Bank of America operating officer.
Gayle Fitzpatrick Oracle Potwin Succeeds with Own Version Leonard Garrison Signer Retires from Business Advisory Council Garrison Pacific Properties of Windows Sonja Haugen oyce Signer, president of Signer Motors in Austin Industries (Continued from page 13) G. Adolf Hertrich Corvallis, retired from the Business Advi- Vanport Manufacturing, Inc. J sory Council in October 2002. She had Scott Hildebrandt Industries took on its first overseas client in Tai- served as the BAC chair from 1992 to 1993 and MERANT wan in 1988. Potwin helped direct the opening chaired the BAC Deferred Giving Committee. Philip Juckeland (Ret) of the firm’s first overseas office in Kuala Lumpor, Signer supported the COB Marketing Club Western Family Foods, Inc. Malaysia. As Benson expanded, Potwin was pro- David S. King each year and was a generous supporter of OSU moted to chief financial officer in 1996. Washington Mutual athletics. Allen P. Leggett “The challenges of the day for a global com- Signer now enjoys traveling in Europe and Arthur J. Gallagher & Company Don Waggoner, BAC chair, honors retiring member pany involve making sure that the financing is New England.
Joyce Signer at the October BAC Meeting. Steve Leishman lined up correctly, that the company has a good Hewlett-Packard Company cash flow position. That is very important in any Jon A. Masterson high-rise construction business. You have to be Wallboard Tool Company, Inc. Susa Speaks on ChevronTexaco Merger, Ethics Jean Mater properly capitalized to be able to perform the work Mater Engineering, Ltd. on Susa, manager, Corporate Accounting it well,” Susa said. “ Generally speaking, Chev- in progress and accept the challenges of new work.” William R. McDonald (Ret) and Analysis for ChevronTexaco Corpo- ron was perceived as a very decentralized organi- For Potwin personally, time management has Hilton Hotel Corporation Rration, spoke to an Organizational Behav- zation while Texaco processes reflected a more become increasingly important over the years. Alan Park ior class on the one year anniversary of the centralized decision-making style. “Someone always wants a piece of your time.” Praxid, Inc. James Parkin To make the most of his professional and per- ChevronTexaco merger. Upon completion of the Susa, responsible for corporate accounting Deloitte & Touche merger, he said, ChevronTexaco has grown to matters at the company’s world headquarters in sonal time, he minimizes international travel, work- Kenneth Poorman more than 55,000 employees operating in over 180 San Ramon, CA, said, “From a financial perspec- ing via email, voice mail and fax when possible. Poorman Enterprises countries worldwide and has moved from lots of tive, ChevronTexaco has always taken the high Looking to the future, Potwin, 52, would en- Anil Prem layers, to a much leaner organization where each road. We’re a very ethical, safety conscious and joy embarking one day on a second career as a Hewlett-Packard Company George Puentes personal financial advisor, helping individuals individual has more responsibility. He says tech- conservative organization. We’re very aware of the Puentes Brothers, Inc. nology has played a key role in the company’s environment we operate in.”
plan for retirement, as he has helped some of his Harley Smith evolution with the company retooling its technol- colleagues at Benson Industries. Harley Smith Investments, Inc. ogy constantly. Does your business need an extra hand? Looking back over more than two decades of Richard Steinfeld “When the merger occurred, people realized successful growth to the top of a burgeoning mar- North American Seasonings College of Business undergraduate and graduate Ron Susa ket for high-rise exteriors, Potwin is amazed at they didn’t have control over many things that students are looking for internship opportunities. Chevron Texaco Corporation were happening beyond their immediate respon- E-mail [email protected] if you would the path his professional life has taken since OSU. sibilities. You just had to focus on your job and do like to help facilitate internships for your company. “I never would have guessed it,” he said.
15 Career Symposium 2002: College of Business Alumni Inspire Students

ore than 20 alumni inspired students from alumni what to expect in a variety of Jennifer Koehnke, Grant Thornton, LLP audit during the Winter Career Symposium careers. associate II; and Wendy Krislen, Linn Benton Mheld in January. Students had an Representing Accounting were Ryan Community College accounting faculty. opportunity to attend two of six panels, based Bandonis, Hewlett-Packard financial analyst; Representing Finance were Kyle Foster, CTC on their Option interests, and hear first-hand Nora Boman, Klamath First Bancorp. controller; Consulting, Inc. research associate; Gabe Gomez, Bank of America credit products analyst; Chris Kaufman, adidas America marketing controller; and Karrie MacCluer, First Investors senior financial service representative. Nora Boman, ‘89, Klamath First Bank controller, visits with COB students during the Career Symposium. Representing International Business were Nicholas Keeler, General Woods & Veneers export and domestic sales; Robin McDaniel, Tektronix, Hardlines executive team leader; Kristin Curtis, Inc. financial analyst/global sales; and David Rose Festival Association marketing coordinator; Stallcop, Vanport Int’l. Inc. U.S. international Shannon Ryan, Fusion Marketing & Design operations manager. director of sales and marketing; and Peter York, Representing Management were Scot Hering, Longview, WA Daily News publisher. Target Corporation shipping department head; Representing Management Information Jeffrey Lane, Shorewood Packaging quality Systems were Amy Burright, Weyerhaeuser IT systems manager; Geoff Steelhammer, Mill analyst; Terence Chesire, Prodx senior technical Supply Corp. vice president of sales; and Tana consultant; Robert Edwards, Stockamp & Thomson, Xenium Resources, lead human Associates, Inc. senior marketing manager; and resources representative. Brian Yoss, Exstensis, Inc. quality assurance Kyle Foster, ‘00, research associate, CTC Consulting, Inc., chats with assistant professor of finance Jon Moulton and Karri MacCluer, ‘99, senior financial services representative, First Investors, at the COB Career Symposium. Representing Marketing were Phillip Brown, engineer.

New Junior Accounting Workshop: Alumni Help Students Work Ethics Scenarios

Web Site his year’s Junior Accounting Workshop participants not only had an opportunity to work out on the teambuilding obstacle course, they also Coming Texercised their minds with alumni in understanding the many dimensions of workplace ethics. Soon! Following Enron, Worldcom and other debacles, the ethics analysis explored three cases. One case involved purchasing a new computer system through irregular channels to avoid board scrutiny. The College of Another dilemma demonstrated general manager pressure to extend credit Business is updating to meet sales projections for the quarter. A third case dealt with delivering an accurate sales forecast despite pressure to Michael DeBuhr, Tektronix, and Jeremish Dodrill, KPMG, brainstorm with COB students Alissa Conklin and Robin Sarrett. its web site to reflect accept higher projections that were made to justify an acquisition purchase price. the many exciting Students paired with faculty and alumni including Michael DeBuhr, changes going on at Textronix; Gary Morris, Deloitte and Touche; Linda Macquire, Hewlett- Packard; Jerimiah Dodrill and Lisa Skillman, KPMG; Steve Fein and Lyn the college. Keep on Michaels, Moss Adams; Alan Fudge, Boldt, Carlisle & Smith; Resa Kee, Perkins the lookout in May for & Co.; Mandy Stevens, Traci Wilson and Megan Murphy, Price Waterhouse Coopers; Mary Vedaa, Spectrum CPA Group; and Mary Alice Seville, associ- a new format and ate professor emeritus of accounting. Supplied with the CPA and CMA codes content to bring you of professional conduct as a reference, the teams discussed standards of con- even more up-to-date duct at issue, generally accepted accounting principles that were involved, de- cision maker responsibilities, ethics of alternatives, actions to take and more. with College of Each team reviewed their cases and made presentations with recommenda- Linda MacGuire, Hewlett-Packard, discusses scenarios with Lisa Phillips and Business happenings. tions to their fellow participants.
Jennifer Haley. www.bus.oregonstate.edu 16 STUDENT HONORS

The following business Tektronix Sarah Bulgier Gay Marketing Glenn L. Jackson students received Ryan Kuenzi Rodney Chan Rachel Andersen Mee Njoo Ben Davidson Emily Bickford scholarships and/or Meier & Frank Marketing Michael Davis Araminta Brady awards for 2002-03. Anthony Esping Dana Bennett Adam Brooks These opportunities Family Business Ben Fry Kylee Nolf Sarah Burns for our students are Matthew Fulop Lisa Virtue Erin Buxton Justin Geddes made possible by the Dick Harris Family Business Dane Christensen Betsy Hackett Stephanie Crimmins generous support of Grant Cyrus Breanna Heim Kelli McCurry MIS Mindy Dalcour alumni, friends, and Adam Hickey Kyle Draeger corporate sponsors, as Kelly Family Business Randal Hoffine Eric Dwyer Benjamin Dubrasich Katie Hopkins noted. April Lierman Benjamin Fay Lisa Edgerton Andrea Howard Carl Hoefer Todd Emmons McHenry Family Business Jacob James Darius Jackson Joyce Fred Lisa Virtue Jesse Johnson Erina Pribadi Kristi Gienger Willie King Melissa Schulz Brent Glougau Reser Family Business Scholarships Thien Lam Jennifer Thompson Eric Groves Katie Hopkins Mark Lee Michael Vandeberghe Joshua Hamilton Tom Lien Kevin Yeo W.A. Woodard Family Heather Harris Accounting Joshin Luiz Jeffrey Haynes Danielle Denfeld Kelly Marrs Jaimi Hooker Accenture Johnathan Guidoux Brandon Mauck General Dean Ivester Nicholas Nilan Congratulations, Beta Gamma Sigma inductees! Erin L. Barnes, Diana R. Baumgartner, Karen Caulfield Wentworth Family Business Kelly7 Karsten Emily J. Bickford, Cory M. Bowers, Sarah L. Burns, Sarah R. Chaudhary, Robert B. Holly Ostrom Business Rithya Khut Tye Rustrum Coleman, Alisa A. Conklin, Bryce T. Covey, Grant K. Cyrus, Sean R. Deacon, Lisa M. Boldt Carlisle & Smith Mark Pauley Tamara Kluver Ryon Sanders Edgerton, Joyce K. Fred, Kellie C. Frederic, Stephen Michael Griffith, Shan R. Keri Brown Elliot Piltzer Ray and Neddra Anderson/ Lydia Lapham Henry Willener Marvin Pitman Grimmius, Ann M. Heilman, Douglas E. Kronmiller, Robert M. Meredith, Mee Ling Njoo, Beta Gamma Sigma Mari Lim Kylee M. Nolf, Angelica M. Phillips, Matthew R. Presley, Kristin A. Reyneke, Eric P. Chevron-Texaco Melissa Rowe Cori Ludwig Alia Adams Rosenberry, Lindsay M. Roshak, Amanda M. Ruhn, Robin M. Sarrett, Melissa D. Schulz, Nathan Aman Derek Sandell Aaron McHardy Dana Bennett Wendy M. Starker, Gretchen M. Taylor, Tasha Nicole Taylor, Julia M. Yeager. Faculty Rachel Herinckx Finance Marisa Shaw Megan Moffenbeier Carl Hoefer advisor: Jon Moulton, assistant professor of finance (not pictured). Janelle Olson Steve Shawver Sara Niewald Kevin Yeo Stacy Wilson Portland Society of Patrick Smith Joanna Popham Financial Analysts Maureen Reeves Memorial Portland Chapter of Julia Yeager Christopher Springer Maureen Leary Brown Caris Power Financial Executives Finance Brent Ito Lisa Virtue Memorial MBA Amanda Raether Merrilee Chapin Deloitte & Touche Institute Outstanding Amber Wade Tim Roshak Harley Smith Financial Cynthia Viner Bertha Stutz Memorial Student in Accounting or Erin Barnes Jason West Jessica Sheldon Planning Contest Kathryn Leback International Kyle Wirth Gretchen Taylor Finance 2002 Helen Mae Cropsey Sara Shuck Gold Medal—Paul Stormo Steven Payne Hildebrandt Scholarship Exchange Memorial Robin Silbernagel Silver Medal—Jeremy Hansen, Hallie Stratton Kelly Knox Management April Lierman Incoming Ryan Larsen, Benjamin Smith Program Yee Tay Bronze Medal—Brodie Reed Sarah VanCurler General KPMG Express Personnel Services Marshall & Melissa Dawes Freshmen Honorable Mention—Chris Brandon Adams Holly Wagner Alia Adams Julie Rowe Wahnsiedler Jesse Boumann Katie Hopkins Kyle Wirth Business Jeromy Goodpastor Lucille Borigio Memorial Edna M. Jesseph Memorial FBLA Mary Ellen Phillips Hewlett-Packard Diana Baumgartner Jeff Cady Undergraduate Leadership Scholar Athletes Brittini Daniels Dane Christensen Ashlee Clair Award 2002 The COB had the most Moss Adams Monny Dake Kristen Emch Joel Beherndt students of all OSU colleges. Mark Pauley Sean Deacon Claira Sailer Lisa Duncan Hewlett-Packard Graduate David Peterson Newcomb All Academic Athletes Brent Gadwa Leadership Award OSCPA Joshua Kvidt Ashlee Clair Meredith Wellman Gina Schmidt - Volleyball Bonnie Renwick - Swimming Alia Adams Kylee Nolf Lauren Goetzinger Nathan Aman Lindsay Roshak Laura Lenker Scholar Athletes Gretchen Taylor Matthew Lewis Karen Caulfield Management Peter Billmeyer - Soccer Teresa Cox Joseph Mayer Joe D. Lewis Lauren Nelson Nathan Brentano - Football Cathy Denver Outstanding Management Courtney Carter - Soccer Jeromy Goodpastor Emily Bickford Mary Nelson Student Kathryn Bogart Brina Chaney - Basketball Phong Huynh Maile M. Brown Jaycee Hiskey Laura Collings – Volleyball Ryan Kuenzi Caleb R. Crumrine Angela Lavenbarg Sean Deacon – Golf Amy Maisto Roberto H. Garcilazo Joel Beherndt Awards Mari Embertson – Swimming Angelica Phillips Megan E. Smith K.C. Frederic – Volleyball Jason Schaffner Jane Goodale Mann Seth A. Trimmer Verena Haas - Swimming Stacy Wilson Memorial Accounting Heather Harris – Crew PriceWaterhouseCoopers Christina Allen Michael Jurgensen – Golf OSCPA Outstanding Marketing Aaron McHardy – Soccer John Lauseng Emily Bickford Brent Glogau Accounting Student Jill Trekell – Crew Meier & Frank Outstanding Bob Ruck, CPA Robert Meredith Christopher Bryant Seth Trimmer – Football Marketing Students Khaelen Ratnam Norman Wentworth – Crew Bernie Newcomb and Gerry Marshall meet the recipients of the Newcomb Louise Jackman Orner Outstanding Accounting Evan James Andrew Wheeler – Crew Stover Neyhart & Co. Scholarships: Ashlee Clair, Lauren Goetzinger, Laura Lenker, Matthew Lewis, Joseph Mayer, Memorial Alumnus Maria Lorence Curt Willener – Wrestling Francisca Hanson Lauren Nelson, and Mary Nelson. Diana Baumgartner Ron Susa Gina Schmidt David Williams - Golf 17 FACULTY

“Timeliness in Ambulatory Care Treatment: InformationWeek magazine (with P.S. Davis & “A Data-Analytic Method for Forecasting Next Publications An Examination of Patient Satisfaction and Wait B. Janz). Record Catastrophe Loss,” forthcomingin Journal Times in Medical Practices and Outpatient Test Jon Down of Risk and Insurance. Matt Amano, professor emeritus and Teatment Facilities,” Journal of Ambulatory “Interdependence and its Consequence in Care Management, forthcoming Volume 26, Num- “Corporate Governance and Board Effective- Distributor-Supplier Relationships: A Distribu- “Micro Actions, Macro Results: The Japanese ber 2, (with K.A. Leddy & D.O. Kaldenberg). ness in Maritime Firms,” Journal of Maritime Eco- tor Perspective Through Response Surface Ap- Economic Bubble: A Management View.” Execu- “Self-selection or Socialization of Public- and nomics & Logistic,s Volume 5(1): pp. 1-15, 2003, proach,” Journal of Marketing Research Volume 40, tive Reference Book of the Institute of Chartered Private-sector Managers: A Cross-cultural Values (with T. Randoy & J. I. Jenssen). pp. 101-112, February 2003 (with S. Kim). Financial Analysts of India (ICFAI). Analysis,” Journal of Business Research, forthcom- “Learning to Think in Circles,” Journal of “An Exploratory First Step in Teletraffic Data Bill Becker ing 2004 (with Patrick E. Connor). Management Inquiry, Volume 11(2) pp. 161-170, Modeling: Evaluation of Long-run Performance 2002, (with J. King & D.A. Bella). of Parameter Estimators,” Computational Statis- “Personal Value Systems and Decision-Mak- Raymond Brooks “Tacit Knowledge as a Competitive Advantage tics & Data Analysis, Volume 40, Number 2, pp. ing Styles of Public Managers,” Public Personnel “How the Equity Market Responds to Unan- in the National Basketball Association,” Acad- 263-283, August 2002. Management, Spring 2003, (with Patrick E. ticipated Events, Journal of Business, 2003 Volume emy of Management Journal, Volume 45(1): pp. 13- “Forecasting Next Record Catastrophic Prop- Connor). 76, Number 1, pages 109-133 (with Ajay Patel and 31, 2002, (with S.L. Berman & C.W.L. Hill). erty Losses Using Extreme Value Theory,” Taipei “Measuring Innovativeness for the Adoption Tie Su). International Statistical Symposium and Ber- of Industrial Products,” Industrial Marketing Man- Roger Graham noulli Society EAPR Conference, Taipei, Taiwan, agement,” forthcoming Volume 32, Number 4 James Coakley “Decision Usefulness of Joint Venture Report- July 2002. (with David R. Fell and Eric N. Hansen). “Making Sense of Strategic Alignment: An In- ing Methods,” forthcoming in Accounting Hori- terpretive View of Alignment Problems and Prac- zons, June 2003, (with R.D. King, & C.K.J. Steve Kim tices,” forthcoming in Journal of Information Tech- Morrill). “Possession and Effects of Power in Advertis- nology Management (with M.K. Fiegener). “The Equity Method and the Value Relevance of ing Agency – Client Relationships in South Ko- 2002 College of “A Stage Model For Academic-Corporate Part- Fair Value Disclosures,” forthcoming in Journal rea: A Multi-level Analysis,” forthcoming, Ad- nerships: Using an Advisory Council to Build of Business Accounting and Finance, Summer 2003, vances in International Marketing (with C. Oh). Business Awards Bridges between an Academic IS Program and the (with C.E. Lefanowicz & K. Petroni). “A Cross-national Comparative Study on In- Business Community.” Forthcoming book chap- Mark Green terdependence Structure and Distributor Atti- Byron L. Newton Award for ter to be published in Managing IT/Community tudes: Industrial Product Channels in Japan and Partnerships in the 21st Century (with C.K. Research in Public Administration; Volume 6, the United States,” forthcoming in International Excellence in Teaching Tyran). “Evolving Theories of Public Budgeting,” Con- Journal of Research in Marketing. Jack Drexler tributor, Mark T. Green and Fred Thompson: “On Determinants and Consequence of Dis- Bruce DeYoung “Organizational Process Models of Budgeting.” Excellence in Scholarship Award tributor Commitment in the United States and “Online Business Alliances: Net Gain @ Don Herrmann Japan: Technical Motives versus Institutional Roger Graham Speed of Thought,” National Web Book of IT Motives,” Journal of International Marketing, Vol- Innovations in Extension. Pennsylvania State Financial Accounting: A Business Perspective, ume 10, pp. 72-97, January 2002, (with C. Oh). College and University Service University, February 2002 (with L. Wampler and 8th Edition, Authors Academic Press, 2002 (with Award J. Stiers). Hermanson, Edwards, Sellers, Thomas & Wetzel). Ray Brooks “The Sale of Assets to Manage Earnings in Ja- Clay Dibrell pan,” Journal of Accounting Research, pp. 89-108, Exemplary Service Award “Long- or Short-term Performance Perspec- March 2002, (with T. Inoue & W. B. Thomas). 2002 Mortar Board Brenda Baxter tives of European, Japanese, and U.S. Countries: “Predicting Consolidated Earnings in Japan: Where Do They Sit?,” Journal of World Business, The Incremental Usefulness of Subsidiary Earn- National College Senior Gazette-Times Faculty Volume 37: pp. 245-255, 2002, (with R.L. Peterson ings,” Advances in International Accounting Volume Community Leadership Award & T.L. Pet). 16, 2003, (with T. Inoue & W. B. Thomas). Honor Society Awards Tom Dowling “Organization Design: The Continuing Influ- “The Effects of Investor Informativeness and Steve Lawton ence of Information Technology,” Management Earnings Persistence on the Japanese Subsidiary Decision, Volume 40 (6): pp. 620-627, 2002, (with Earnings Anomaly,” Journal of International Ac- Mortar Board Top Professor for Newcomb Faculty Meritorious T. Miller) counting Research, Volume 1, 2002, (with T. Inoue 2002 Award Performance Award “How and why Norwegian MNCs commit re- & W. B. Thomas). Audrey Bach sources abroad: Beyond choice of entry mode,” Ray Brooks Jim Coakley Management International Review, Volume 42 (2): Ping-Hung Hsieh Tom Dowling Roger Graham pp. 119-140, 2002, (with T. Randøy). “The Returns to R&D and Capital Expendi- Erik Larson “The Impact of Time on the Strategy-Perfor- tures in the Pharmaceuticals and Chemicals In- Mortar Board National Jim McAlexander mance Relationship: Implications for Managers,” dustries,” forthcoming in IEEE Transactions on Jim Nielsen Excellence in Advising Award Industrial Marketing Management, Volume 31 (4): Engineering Management (with C.S. Mishra & Jon Down pp. 339-347, 2002. Research support through D.H. Gobeli). 18 “Strategic Value Creation,” in Technological ber 4, June 2002, pp. 677-696, (with B. Payne & Entrepreneurship, Phillip Phan (ed.), part of Re- K. Lewis-Tyran). 2002 Oregon State search in Entrepreneurship and Management, “The Bank Selection Process and Market Defi- New Faces in the John Butler (series ed.), 2002, IAP Press: Green- nition in Australia,” Journal of Financial Regula- University Awards wich, CT, pp. 3-16. (with D.H. Gobeli & C.S. tion and Compliance, Volume 10, Number 1, Feb- Mishra). ruary 2002, pp. 22-30, (with R. Jones & R. Trayler). College of Business

Curtis Mumford Faculty Service Jim McAlexander Ulrich Orth Accounting “Building Brand Community,” Journal of Mar- “Targeting the Un-Experienced and the Con- Award Thomas Veit keting, Volume 66, Number 1, pp. 38-54, January venience Shopper,” International Journal of Wine Jack Drexler 2002, (with H. Koenig & J. Schouten). Marketing, Volume 14, Number 3: pp. 80-82, 2002. Administration “Marketing Research: An Applied Orienta- OSU Extended Education Cheryl Hoflich Fran McKee-Ryan tion,” Australasian Marketing Journal, Volume 10, Faculty Achievement Award Jeanne Silsby “Assessing the construct validity of the Job De- Number 2: pp. 72-74, 2002. Linda Ward Bruce DeYoung scriptive Index (JDI): A review and meta-analy- “The Role of Consumer Ethnocentrism in sis,” Journal of Applied Psychology, Volume 87, Food Product Evaluation,” Agribusiness, An Inter- Finance Number 1, pp. 14-32, June 2002, (with A.J. national Journal, Volume 19, Number 2: pp 1-17, Jeffrey Cook “Output Sector Munificence and Vertical Con- Kinicki, C.A. Schriesheim, & K.P. Carson). 2003 (with Z. Firbasova). Steve Ford trol in Industrial Channels of Distribution,” forth- “Coping with Job Loss: A Life-Facet Perspec- “Positioning the Destination Product “South- coming in Journal of Business Research, Volume 55 tive,” International Review of Industrial and Orga- ern Moravia”,” Journal of Vacation Marketing, Vol- Management Information (6), pp. 427-440. nizational Psychology (with A.J. Kinicki). ume 8, Number 3: pp. 247260, 2002. Systems “Quality Signals in Wine Marketing,” Inter- Jonathan King Jim Nielsen, professor emeritus Donna Herron national Food and Agribusiness Management Review, Rene Reitsma “Learning to Think in Circles,” Journal of “The Evolution of Commercial Banking in Volume 4: pp. 385397, 2002 (with P. Krska). Management Inquiry, June 2002 (with J. Down and Georgia, 1991 -2001,” Post-Communist Economies, “Ethnocentrism and Consumer Preferences Management D.A. Bella). Volume 15, Number 1, March 2003, pp. 47-73, for Yogurt,” Zemedelská Ekonomika / Agricultural Robin Feuerbacher (with D. Amaghlobeli & J. Farrell). Economics, Volume 48, Number 4: pp. 175-181, Nancy King Corrine Gobeli “Company Performance, Corporate Gover- 2002 (with Z. Firbasova). “Labor Law for Non-Union Managers of Gary Hunter nance, and CEO Compensation in Norway and “Segmenting the Tourism Market Using Per- Non-Union Employees in Traditional and Cyber Mark Pagell Sweden,” Journal of Management and Governance, ceptual and Attitudinal Mapping,” Zemedelská Workplaces,” forthcoming in American Business Fran McKee-Ryan Volume 6, Number 1, 2002, pp. 57-81, (with T. Ekonomika / Agricultural Economics, Volume 48, Law Journal. John Sloan Randoy). Number 1: pp. 36-48, 2002 (with J. Tureková). “What’s In a Domain Name? Online Simu- “An Investigation of Cultural Cohesion in a “Forecasting Future Demand” Digger, August Marketing lation Delivers Virtual Dispute Resolution Expe- Community Bank,” The International Journal of 2002, pp. 115-119. rience for Business Law Students,” forthcoming Don Roupe Human Resource Management, Volume 13, Num- “Upping the Marketing Ante for Oregon in Journal of Legal Studies in Education. Agribusiness,” Digger, Volume 2 (February 2002), International Business Hal Koenig pp. 45-46. Marvin Loper “Building Brand Community,” Journal of Mar- Mark Pagell Advising keting, Volume 66, Number 1, pp. 38-54, January Retirements “A Qualitative Study of Team Effectiveness in 2002, (with J. McAlexander & J. Schouten). Garrison Dyer Manufacturing Organizations,” Journal of Opera- “The Effect of Social Networks on Resource Jack Bailes, professor of accounting tions Management, Volume 20, Number 2, pp. 619- Business and Information Access and Business Start-Ups,” European Plan- 639 (with J. LePine). Technology Extension ning Studies, Volume 10, Number 8, pp. 1039- Patricia Frishkoff, director and A.E. Coleman “Strategic Consensus in the Supply Chain: 1046, December 2002, (with J.I. Jenssen). Chair, Austin Family Business Program Pam Halverson Exploring the Manufacturing Purchasing Link,” “School Foodservice Directors’ Attitudes and Tim Strahl International Journal of Production Research, Vol- Perceived Challenges to Implementing Food Ronald Miller, professor of management Ulrich Orth ume 40, Number 13, pp. 3075-3092 (with D. Safety and HACCP Programs,” The Journal of Krause). Visiting Professor Child Nutrition & Management, Volume 26, Num- James Nielsen, professor of finance ber 1, Spring 2002, (with J. Giampaoli, J. Sneed Justin Craig, a faculty member in entrepre- Greg Scott, manager of Information Services & M. Cluskey). V.T. Raja neurship and family business at the School of “Creating Brand Equity Through Strategic In- “An Efficient Heuristic for Solving an Ex- Business, Bond University, Gold Coast, Clara Horne, director of Student Services vestments,” The Journal of Private Equity, Volume tended Capacitated Concentrator Location Prob- Queensland, Australia. 5, Number 2, pp. 45-52, Spring 2002, (with D.H. Ken Sandstrom, executive assistant to the dean lem,” forthcoming in Telecommunication Systems Gobeli & C.S. Mishra). (with B.T. Han). 19 DONORS

Dr Robert E Shirley Robert D Johnson Kent M Crawford John Iavarone John David Risen Underwood Estate Vineyards Jensen Club Harley J Smith Dennis M Jordan Ray W. Crump Wendy Marie Ingle Patti L Robbins Nicholas F Accornero ($1000+) Dr M Lynn Spruill Nancy Necia Kuehnoel Barney Eugene Cummings Gregory A Jackson Rebecca Raye Rooks Colin W Ackerson H Richard Steinfeld Robert W Lemon Lois Hubbard Curtner Patricia Niemela Johnson Sally Ohling Ross Terry T Ackerson Archery Summit Kenneth Thrasher ThankCarrie McCabe Christopher Mitchell Dahlen You!Stephen W Johnson Steven M Ross Nancy Diesen Adler Arthur Andersen LLP James E Weir William R McDonald Charles W Dane William L Johnson Jerry Lee Russell Ted P Aiken Bank of America Estate of Doris Hageman Whalen Alfred W Peters Daniel Jay Davis Lawrence Scott Jones Thomas G Ryan Max S Albertson Bi-Mart Corporation Jack G Wilborn, Jr Wayne Craig Pinney Suzanne Chapman Davis Anne L Kaufman Kenneth R Sandstrom Vera Bishop Alexander Mervyn L Brenner Foundation James Wildish Susanne L Rennie Myron W De Meritt William Damon Kaufman W Ward Schaumberg Winnifred Woodruff Alexander Caffall Bros Forest Products Tonya T York David G Rimbach Mary Jo Deuel Joe H. Kesey Michael G Schlegel David Emory Alford Carolyn S Chambers Trust Robert Frank Zagunis Margaret Robberson G Doyle Dodge Arthur Neal Kinion Robert B Schumacher Mary E Allen ChevronTexaco Products Corp Maxine Broehl Rodabaugh Amy Marie Doerfler Andrew P Kittel Gregory Gould Scott Terese Sullivan Allred Chown Hardware Gilfillan Club Louis S Russell Jon D Ebbs Georgia White Koehler Laurie Johnson Scott Marcie Yukiko Amano Corvallis Gazette-Times Judy Etzel Samples Thomas C Ehlers Sherry E Kohlmeyer Dr Mary Alice Seville Ophelia N. Ament D W Fritz Automation ($500-999) Mary Phillips Schleicher Bruce Charles Eich Thomas Charles Kozlik Jean Ann Shearer Darrel H Ames Deloitte & Touche Consulting Group William Hogue Scott, Sr Gary James Epping Linda Wuthrich Krippaehne Russell M Sheffer Bradley D Anderson E & J Gallo Winery Benz Air Engineering Company Inc Richard C Thomas Dale P Erickson Arnold G Kumagai Craig W Sheppard Janet G Anderson Freres Foundation Beta Gamma Sigma John E Thompson Michael Alan Erskine Julie A Lambert Donald R Signer Kip Anderson Julio R Gallo Foundation East Oregonian Publishing Co. Bruen W Tucker Matthew A Fechner Kurt R Langfeldt Tamara Joan Sloper Roy E Anderson Jubitz Corporation Express Personnel Services Glen F Ulmer Kimberly Ann Ferrari Keith Donald Lee Larry E Smith Sandra Stanfield Anderson KPMG International Henningsen Cold Storage Miss Rebecca Anne Field Donald Clayton Lewellen Robert Dee Smith Susan Elliott Anderson KWDS LLC Lakeshore Investment Corp Biddle Club Roland B Field John T Lindeblad Judy Snider Beret Olson Andreassen Leupold & Stevens Inc O’Neill Pine Company Betty Hutchinson Flad Judy Robinson Lininger Michael S Sodaro Kenneth Lloyd Andrews Lochmead Far and Dairy Oregon Worsted Company ($100-249) Lorren N Fletcher Monte V Lockman Terri Lynne Somers Steven W Andrus May Department Stores Company Teeny Foods Barbara Wolfsehr Francis Patricia A Loomis Mary Kathleen Sowa Steven K Angvick Mo’s Enterprises Inc Weyerhaeuser Company Arthur Andersen LLP Maria Guadalupe Garcia Freytag Peter W Low Nancy Jean Parrish Stang Gary D Armfield Moss Ada Pauline Price Allen Asher Insurance Service Inc Lynn H Friese Craig T Lundeberg B Bond Starker C Warren Arnold Moss Ada Foundation Gene L Biggi Bay Properties Inc Charles L Fritz Neal Eric Malagamba Terri Grazer Stefani Marilyn L Arnold N B Giustina Foundation Brentley Milo Bullock Equity Financial Services Inc Raymond Lynn Fuegy Robert D Manning Roslyn Reeser Stelk Steven F Aronson Neilsen Manufacturing Inc Donald P Eckman Harrigan Patrick Price & Co LLP Robert S Fuller Jennifer Martin Solphus R Strand Thomas S Bacci Plymart Donald Hainline Ford Perkins & Company PC Norma Rigby Garrison Harold J Marx Patrick M Sullivan Brian H Bailey Portland Society of Financial Dr Patricia Frishkoff Shodor Education Foundation Scott Michael Gascho Donald C Mather Richard T Sunamoto David Scott Baker Analysts Robert R Gebo, Jr South Forty Properties Edwin R Gilman Frank E McCaslin, III Kevin Sundberg Clare B. Balbi Procter & Gamble Fund George H Gnoss, Jr Squirrels Inc Warren C Glenn Carrie McKay Garold E Swan Irene Mangerich Barhyte Reser’s Fine Foods Inc Richard E Goff Donald E Abbott Richard C Goheen Kenneth Michel Charles A Swank Donald L Barklow Retzer Foundation Steven W Gray Michele Ada Harold K Goodman Emily Beatie Miller Walter H Tegner Susan F Bates Silver Mtn Enterprises LLC Dorothy Haley Heidi Ann Affolter John R Goodrich, Jr Tony Ray Miller Stephen Craig Thompson Richard M Baty Starker Forests Inc Joan Harris Donald R Amacher James B. Gordon Donald A Moar Sheri Lynn Timmons-Brante Robert K Bauer Tektronix Inc James L Heilig, Jr Darrel T Anderson Dr Roger C Graham Fred E Moe Merydith M Tipton Brenda R Baxter Van Doren Sales Inc John Helmer, Jr Karin Patricia Anderson Malcolm Vere Greig Linda Simmons Moholt Arthur S Tokola Alice Warman Bechtoldt Vanport Manufacturing, Inc. Clara Ann Horne Kevin Scott Anderson Rock Earl Griffin Carolyn Wacker Moon Lionel V Topaz Janice Ralston Becker Washington Mutual Inc Timothy Lee Jensen Catherine Lambert Antone Ken J Griggs Gregory Gould Moore C Jay Tveidt Barbara J Beehler Wentworth Foundation Joe James Kittel Leonard A Aplet Robert C Grove John W Moore Lee Ann Abrahaen Underwood David Lyle Beeman Weyerhaeuser Company John V Lobbato John L Arizumi Gregg S Guernsey William J Moreland Daniel R Van Schoiack Felice Idona Belfiore Robert E Bauer Brent Allan Macey Donald C Atkinson Lori Joanne Gustafson Donald Dee Morton, Jr William M Van Vleet Richard L Benjamin Patricia M Bedient Kenneth John Madden Stephen M Avery Joanne Ehrler Haines Tamara L Mullen Sheryl E Vermilyea Walter D Berggren Hsiao-Yun Chiang Timothy E McCann Michael Thomas Bailey Thomas A Hamm Susan Taylor Munne Ronald E Walton Karen Moell Bergin Kenneth L Conklin Steven Frank Rafoth Marlene Armony Baines Edna Rytting Hansen John D Murakami Joseph A Wehage Linda Miller Berhorst George W. Cropsey John Mark Samper Neil W Baker Wesley Bruce Hansen Susanne Sasaki Myers Paula Rudloff Richard L Bernheisel John W Dixon William Wade Si Jay Dee Saltzman Banasky Susan Lavinder Har Ernest L Neal Dean C Werst Fredrick Adam Berning Gayle Elizabeth Fitzpatrick Scott Dana South Herbert P Barth James Earl Harnish Dale J Neuman Dr Molly Ringo Julie Christensen Berry Ray Leonard Garrison, Jr. Gary W Stachlowski Mark A Bauer David F Harra Mignon Wall Newton James M Willia Tamara Alison Bertalotto ThankGeorge W Graves Beth C Taylor You!John M Benton Christian L Harrigfeld Richard L Nicholson Mary Nix Wilson Betty Blackerby Pamela Goodyear Halme Donald S Waddell Richard W Bevens Michelle Marie Hartstrom Violet McKee Nordlinder Randy Duane Wilson Earl K Bleile Sonja L Haugen Randy Vern Blake John H Hatch Julie Kay Norrander George Dale Windom Tim E Blust Howard H Hinck Snell Club Bernice Held Bottger Thomas N Hawkinson John K O’Leary Lance R Winter Mark J Boehne Patricia East Hraba Jennifer Jill Boverman Herbert J Hazen Linda Loucks Olsen Velvet Martin Withers Maureen Boggs Al Jubitz ($250-499) Harold G. Brack Dr Gary W Heesacker Carl Lee Olson Laura L Woolley John H Bolton Gerald J Broadhurst Philip R Juckeland Charitable Gift Fund Gil S Henderson Vicki Van Noy Olson Ralph J Yamamoto Jeff Scott Braun Mark Joseph Kralj Marsha Proppe Brockmeyer Jeannette Rice Hewitt Robert J Pace Rev James E Zeek Dean Edward Brewer Micro-Trains Line Larry L Brown Laurence William Lane, Jr Robert Lynn Bennett Miss Marilyn Hewitt Douglas Clayton Parham Garick R Zillgitt Dr Bryce J Brisbin Allen Penland Leggett Howard C Bruner Brian L Higgins Gregory A Parrott CPA,ChFC Phyllis Brands Britton Melodee Bruce Bluhm Ralph W Burnley Michelle Schmidt Leipzig Jerry L Bramwell Karen Lynette Hill Ryan Ralph Patrick 1868 Club Philip M Brown Joseph Francis Lobbato, Jr Fred Wynn Butler Derek Arvin Hille Bryan Douglas Payne Terry Wayne Brown Michael Gary Conner George F Campbell John Robertson MacDonald James Edward Cross James O Hillyard, Jr James P Phillips (under $100) Steven Edward Bruce Jon A Masterson Cris R Campos Deborah Bouchard Hollingsworth Aileen Duerst Plowman Karen G Bruder Christy Bishop Doeneka CDR Don L Capron Andril Fireplace Cottages Dr Jean Mater John S Evans Ronald Holzkamp Robert A Polich Timothy E. Brusher Elise F McClure Larry G Carmony Stanley W Hong James Robert Portouw Cagle Properties LLC William H Buckley, Jr James D Fisher Olof Bruce Carpenter Century 21 Gerald A McElroy Rolf Erik Gearhart Steven Lynn Hooker Wesley B Price, Jr Craig B Burger Irva Kay Neyhart John A Church Terry Dunn Horn Janet Hickox Radford Levering Company Lynn Weir Burger Glenna Erickson Girtle Keith Donald Claeys Lu Auto Center James Dean Parkin Henry D Hahn Hildegarde Pardey House Steven F Raey Linda Jean Burgin Kenneth Roland Poorman Kathleen O’Leary Collins Daryl L Hubler Barbara Cornelius Rasmussen Mater Engineering Ltd Maurice M Byrd Eileen R Hartmann Chuck A Coonradt Meggitt Safety Syste Inc Betty Root Monterey G Holst R Gerard Hyland W Edward Reinking Katherine I Campbell

20 Mary Wellman Casqueiro Steven Bryce Fischer Sanny Hing Huey Fang-Yue Liu John L Odermott Robin Croce Schwieterman Ann Purdy Walsh Lora Renee Catton Neil J Fisher Janell Beebe Huffman Ronald Arthur Loe Mark W Olson Traci L Scott Linda McCann Walter Julian D Ceniga Robert J Fleming Rickey Lee Hug Steven W Lommen Richard V Olson Ryan K Seely Molly Smith Wangerin Leah Michelle Ceserani Charles W Flint Zachary Ethan Hull Dorothy Bennett Long Daniel Ralph Orman Renee Ivanoff Seppa Gerald K Ward Daniel Guy Chamness Denise Beasley Foley Dorothy Frear Hult Deborah Scott Lorang Marjorie Parr Orr Mary Busch Shafer Brenda Lynette Weathersby Mary Jo Chapman Jennine Louise Follett Jennifer Lynne Humcke Todd Antonio Lucero Loretta Kriens Thomas L. Shea Bradley Dean Webb Carolyn Chapo Charles J. Forslund David C Hutchinson Charles Reeves Luecker Judith M Owen Darren Scott Shelburne Carolyn Paine Webb Diane Fisher Cheyne Richard H Forsythe Raymond E Hyde James Alan Lum Mark J Pahl April H Shojinaga Robert N Webb John F Chin John A Fox Nancy J Weiss Irwin Barbara VanLanen Lyon Ensign Mark A Parcell Cameron L Shuck Elizabeth Aupperle Webber Conrad Cary Choy Jolee Main Francis Elizabeth Ann Isensee Nancy Marie MacHugh Darrell G. Parcher Teresa Wilson Siner Mark E Weckesser Scott W Christianson Patricia Harris Frates Ivan M Ivancovich, Jr Capt Harry Fraser MacKay John James Parker James Alfred Skonberg, Jr Francis R Weis James P Clark Ann M Freeman B Paul Jackson Janet K Magedanz Nancy White Parker Aaron J Smith Veva Shattuck Welder Paul D Clark Robert Mark Freeman Richard W Jackson Isaac K Mahoney Ronald M Parker Cynthia C Smith Brandon Scott Wentworth Amy Burgess Clarke Scott E Fujii Tracy J Jacobs Ryan William Maier William H Pattison Gregory A Smith Wanda Thompson Werstlein Timothy Allen Clarke Joye Fujiko Fukuda JerryThank A Jacobson Brian J Malensky JohnYou! M Pazlar Jennifer Morse Smith Mary Hillberry West Paul T Clausen Donna Fullhart Marilyn Larsen Jarmin Jeffry Louis Malensky Franklin C Pearson Joe D Smith Shelley Jensen West Curtis B Clifford Beverley Naubert Funk Sheila Rose Mary Jenkins Janet Meithof Malpass Anita L Pederson Linda Kay Mattis Smith Suzanne M West Richard D. Cohon Anthony J Gaetz William A Jobe Alan Morris Mann Sara Narkaus Petersen Lucille Marcene Smith Tyler E Westby Denise Darlene Colby Wilbur L Gage, Jr Donald C Jochem Robert J. Mannheimer Susan Petersen Stanley R Smith Barbara Day Whiteley Vicki Ann Coleman Christopher N Gardner Carla Fletcher Jochim Linda Narjess Mansouri John Douglas Peterson David R Snider Evelyn Walker Whitfield Carol McDonald Conan Col Jerry D Gatlin Daniel S Johnson David Christian Manzoni David Bruce Petrie Karen Thomas Sommer Dennis Whitmore Mark Byron Conan David M Gazeley Eldon R Johnson Ellen Farnham Markley Lt Col Markus Pfahler Willis G Spady Brian H Wiedenmann Allan Lawrence Connell, Jr Mark W Gehring Janet Shultz Johnson Donna Hill Marsh Steven C Phillips Ward C Spears James Brian Wilcox Christopher Glenn Cook Robert H J Genoves Mary Fran Johnson Dianna Lewis Marshall Thomas E Phipps Scott F Spiegelberg Susan Mason Wilde John M Cook Edwin G Gibson Jennifer Lynn Jordan Dawna Brown Martin Janice Pierce Arvid E Spor Henry C Willener Paul Hughes Coombs James R Giles Michael Jubinville Jodi Schwan Martin Jeffrey H Pierce Randy Eugene Squires Robin Rodriguez Willhalm Jeffrey Robert Corbett Mark Andrew Gillispie Ellen Asai Kariya Lisa Rae Marting Leon M Pilosof Kimberly A Steadman-Thurman Ann Willia Mark Delmer Corey Forrest M Gist Julie Foley Kasler Ty Everett Mast Michael William Pofahl Christopher C Steele Lauri Gauer Willia Reid J Cottle Hilary Elizabeth Gladwin Christopher Scott Kaufman Margaret Doeneka Mathews Edward R Polich Kristine Walton Steeves Teresa Lynn Willia Brad Robert Courtney Helen Anderson Goeckner Resa Allison Kee, CPA Ernest Mattin Kenneth Rigby Poole James H Stever Susan J. Gardner Williaon Donald B Courtney Lezli Jane Goheen Scott Stephen Keen Ronald R Maurer Merwyn C Powell, Jr Carolyn Cramer Steward Candice Turner Willis Wednesday Lee Cox Richard F Goward, Jr Robert Brooks Kehoe Jr Karen Kristin McAlhany Melissa Chiesna Pratt Robert W Stewart Robert Leland Wilson, Jr Alpha Whillock Crews Ronald Dean Gower David B Keir Lila McAlhany Brian S Priest Ruth Oelrichs Stockman Karen Fischer Winkel Tracy Kay Critchfield Janice Reisner Graves Melissa Ellen Kellogg Wilbert McAllister Robin Prine Eugene Edward Stokes Howard E Winters William P Cropsey Brian R Green Nansie Rust Kelly Todd O McCallister Julianne Hill Pryor Grant Suehiro M Lynda Meindl Wonacott Jeff P Cushing David P Gross John H Kemp Scott E McCallum Nancy Ann Puro Gale Tsuruya Sumida Christopher Brian Woodburn Kimberly Irene Cusick Joanne Macken Grubb Rita Kay Kendrick Gregory S McCauley Paul E Quinn Robert K Sunamoto Martha Jane Woodland James L Custis Mark Eugene Gunnison Maraya Kennedy-Friedman Stanley J. McClain Thomas R Quinn Janet K Sundberg Donalee I Worsley Matthew Keith Cyrus Georgette Hanna Hagerman Rodney J Kerber, Jr Thomas C McColloch Sherri Ann Raeburn Ronald J Susa Jeri Young Karen Lyn Damiano Katrina M Nordquist Halverson Dianne Kerkoch David E. McEachron Joy Ellen Ragsdale Lori Cloninger Sweeney Bruce Edward Zuber Stephen Roy Daniel Alex Moore Hamilton, III Michael Reed Kersting Stacey J McFarlane Venkataramani T Raja Tamarah Wall Swick Leah Rene Dann Brenda Ward Hamilton Brad W Kesler Cheryl Rasmussen McGinnis Carol M Rambousek Ali Tughan Taner Wills/Trust Kristen Lee Davidson Janet Dietz Hamilton Karen Sue Kiersey H. Kelly McGreer James C Rambousek Lisa A Goheen-Taylor Catherine Cole Davis Robert Scott Hamilton Kellie Smith Kiest Michael Roger McHenry Marie Anderson Randall Chester Timothy Thayer Arrangements - Sally D Davis Dr Alan R Hamlin Fred Lafayette King, Jr Xandra McKeown Sharon Sorensen Randall Marshall Tobias Thiesen Tim C Davis Brigham C Hansen Rosemarie King Jean Elder McNamar Martha D Rapier Charles D Thompson Benton Hall Lawrence E De Jong Eugene G Hansen Cecelia Meagher Kirby Fredrick L McNaughton, Jr Cecilia Bengoa Ratliff Dan M Thoen Carol Louise Delockroy Kirk Gerald Hansen Michael Lee Kirby Nathan Joel McNeely Vickie Frazier Read Karen Marie Tibbles Society Frank B Demarinis Marcia D Harben Jeffery Paul Klaetsch Karen Anne McNulty Keely Spears Reinhard Michael Tokstad Richard L DeArmond Shari Lynn Denfeld William E Harmond Jerry Harvey Kleene J Robert McPheeters Charles B Reppas Lisa Marie Tolzman E Scott Hildebrandt Brent Arthur Dennis Ann Spies Harris Laurel Lea Klimack Denise C Mehus Armin W Reschke E Swift Torrance Arthur Burton Lind Sean Travis Deuchar Mary McClouskey Harris Patti Johnson Klink Greg Meighen Sharon Bonebrake Rexford Michael E Trabue Howard M Mann David E Deverall William C Harris Joseph D Kochis John E Meling Kent B Richards Eric J Trimble Henry L Bauer Dr William A Disher Judy McIntyre Harrison Dr Julie L F Koenig Sanford M Menashe Gary Alan Rickenbach Traci Marie Tuley Dr Arthur I Stonehill Jason Doan Steven R Harwood Dr Paul Sergius Koku Joann Marvin Metcalf Barbara Jorine Rietman Jill Griffiths Turville Shirley Brazille Droschkey James W Donahue Erica Hausheer Robert Konick Jon Stanley Meyer Keith William Ritchie Andrew C Upham John B Fenner Sicely Donaldson-Kremkau Julia Marie Hecht Molly Marie Kostelecky Ann V Migliaccio Gavin Lawrence Roberts Julio Valdenegro, III Fred N Gaeden Nada Ivezic Down Pamela Asher Hedberg Lisa Dawn Krecklow Eric Allen Miller Charlene Robertson Judith Van Nice William A Lamb John B Downing Tammy Weathers Heider John Carl Kreft Laurie Arthur Miller Brian Mark Robicheaux Lecia Olsen VanValkenburg Sharon Ann Magnuson Gregory A Drapes George C Hein Scott A Kuensting Joseph D Mitchell John A Rogers Sarita Helene Veach Michael J McKelvey Dr John A Drexler, Jr Michael Carleton Heinke Jo Stedronsky Kuenzi Leslie Ann Mitchell Steven M Rohrberg Jeff M Verges Marie Hansen Perino Marc S Dumas Victoria Henderson Terrence Lee Kuenzi Ray Akio Mizuno Christopher Lucas Rounds Ute Vergin Gloria Joyce Signer Kathy M Duncan Patrick Ralph Hendrix Gwen Kuhn Timothy D Moar Ronald Dean Rufener Edward Ernest Vonderahe, Jr Margaret Wade Chalfan Patsy L Dyer Robert John Herbage William D LaBarre Linda Buchanan Modrell William G Rutherford Tracy Marilla Wagner-Pascalar Gregory William Hodecker Rebecca Thompson Eberle John F Hermle, Jr Russell Thomas Lane Michael Mohan Catherine I Rutledge Deborah Wager Walker Lt Col John Lee Mary Edgecomb Howard F. Heym Denise Rae Gascho Lapp Robb A Moore Carol Jean Sabatka Shannon Sorenson Walker Judith Setzer Dave W Edgren Steven L Hiatt James W Laraway Robin Vestal Moran Capt Larry Gene Salter Theodore J Wall Basil L Edmunds Paula Palmer Hickey Peter A Larsen Glenna Hall Mori Kathleen Kemp Santos Ranya Edupuganti David Scott Hill James R Larson Jeffrey Todd Morris Delbert M Sasaki Linda Ordahl Eggleston Harry P Hill Barbara Stuart Lasselle Russell Mathew Morse Julie Rosholt Satterwhite While we have made very effort to identify Stephen Wayne Eigel Lisa Packard Hillyer Gary S Latta Ellen Benecke Mulder Jason S Saunders all alumni, friends and organizations who Phyllis MacGregor Elgin Jeffrey L Hjorth Susan Hanson Lawrence Gregory Alan Munro Charles J Sauvain Gordon H Ellings Jeffrey C Hoag Ann Wheeler Leen Mary T Murphy Steven Kent Sauve contributed to the College of Business Lisa Lindquist Elsener T. Brian Hoekelman Rene Christie Leland Maura VanHeuit Murphy Kenneth W Schalk Michael A Erbele Ronald Dean Hoggarth Kelmar LeMaster Roderick K Murray William Meade Schendel Jr from July 1, 2001, to June 30, 2002, we Dorothy Lorenzen Erickson Herbert J Holbeck Jack P Lemmon Phillip L Naylor Joan Sell Schindelar regret any errors or omissions. Please Jeannie Sue Erickson Michael S Holcomb Sally Ann Leneve Robert E North Angela Van Valin Schmidt Peter O Eslick Barbara Burgess Holden George A Letchworth W Wiley Norton Mitchell B Schmidt notify us at [email protected] Laura Megale Faes Helen Miller Hollopeter Ronald A Levy Thomas Theodore Nowak Kevin E. Schulmerich or 541-737-6020 so we may recognize you Lawrence R Fick Carol Purvine Holm Donald E Lew Joan K O’Brien Carolyn M Schussman Julie Ann Fietz Paul Holstege Girard D Liberty Megan Kathleen O’Connor John Steven Schuster in the next edition. ThankScott E Fischer Peggy Bartosz Huckstadt You! Donald W Lindsay Sean Blain O’Malley 21 ALUMNI NOTES

1975 – 1979 2001, Porter completed the Advanced Manage- Lindsey (2). Hunter’s husband, Richard, works 1995 - 1999 ment Program at Harvard Business School. as a school psychologist and teaches at Cal State, Patricia M. Bedient ,’75, was named vice presi- Sacramento. The family visits friends in Portland Michael Eckhardt, ’95, can’t wait to head back dent of strategic planning at Weyerhaeuser Co. in 1985 - 1989 (many OSU grads) every year and looks forward to Corvallis and get to walk around campus again. Federal Way. She previously spent 27 years with to stopping by the campus. “I am always proud Even though he lives in the year-round sunshine Arthur Andersen LLP, where she served clients Jeff Bertalotto, ’86, is senior vice president to say I am an OSU COB grad!” of Phoenix, he finds himself missing the beauty and manager of the South West Metro Business in the forest products, manufacturing, distribu- Jeff Malkasian, ’91, lives in San Francisco. of Oregon. Eckhardt will finish his MBA at Banking Team for West Coast Bank. In June tion and educational service industries. Bedient He is vice president of sales for BODUM®, Inc., Thunderbird, the American Graduate School of 2002, he earned his master’s degree from the is a certified public accountant licensed in Oregon where he has worked for the past four years. International Management in the spring, and he Oregon Executive MBA Program. Bertalotto and Washington. She serves on a number of pro- Malkasian loves living in the Bay Area, but is intends to move back to Europe where he will con- lives with his wife Alison, OSU ‘86, and their fessional and civic boards including the OSU always a little homesick for Oregon. two children Jake (11) and Jessica (6) in Foundation Board of Trustees, the advisory board ([email protected]). for the University of Washington School of Busi- Sherwood, Ore. Darrell Hawkins, ’92, completed his master ness, as treasurer for the Alliance for Education, Thomas Cocanower, ’86, lives in Bend, of science in management degree at the and on the COB Advisory Council. Ore., working as a CPA for Harold J Ashford Weatherhead School of Management, Case West- CPA (also an OSU Alumni). He is married to ern Reserve University, Cleveland, and in June Cindy, ‘88 pharmacy, who works at St. Charles 2001joined IBM’s Strategy & Change practice as Medical Center in Bend. SEND US YOUR NEWS! a technology strategy and management consult- Cliff Finnell, ’87, is a commercial real es- ant. IBM relocated Hawkins and his wife of six tate broker at Colliers International. As vice We want to hear from you and share your years, Sarah, to West Linn, Ore. The couple is president he sells and leases office and indus- news and accomplishments with other expecting their first child in March. trial properties in Portland, Ore. Finnell was alumni and friends in the next issue of The Ahmed Shah, ’92 MBA, has worked for the last previously a vice president at Grubb & Ellis Exchange. seven years in the computer field as a technical Company. He is married to Julie Carter Finnell, Let us know of your promotions, trans- consultant for TEK Systems in Madison, Wis. ‘88. They live in Portland with their two sons, fers, special honors, and personal news by Prior to that, he worked as an interpreter, a clinic Jack (7) and Luke (5). e-mailing [email protected]. receptionist, and a student union manager. Shah Please put Alumni Update in the header. Ted Stalick, ’87, is vice president and chief and his wife, Kirsten, have a 10-month old boy COB alumni meet during a Business Alumni Network fall get-together at McMenamins in Portland. You can also mail us your information Attn: financial officer of Mercury General Corpora- named Amaan. ([email protected]) tion, a Fortune 1000 NYSE (ticker “MCY”) Exchange Alumni Update, 200 Bexell Hall, Sameer Pise, ’94 MBA, is working in Paris, listed insurance holding company with assets Corvallis, OR 97331-2603. France, in the United Nations agency on culture over $2 billion, equity over $1 billion and an- tinue his career in consulting and financial ser- and education,UNESCO. Pise is a budget ana- nual revenues over $1.6 billion. In October vices. Since participating in the Denmark Ex- lyst handling the human resources budget. He is 2002, Stalick was appointed to the AICPA SEC change Program in his senior year at OSU, he has 1980 - 1984 also responsible for the budget domain of the SAP- Regulations Committee which acts as the pri- been hooked on international business and travel. ERP project. Prior to UNESCO, Pise worked in John Porter, ’83, is president and CEO of AAA mary liaison between the accounting profession “This experience has proven over and again to be the Indian IT industry as well as for Intracorp in Oregon/Idaho. AAA Oregon/Idaho provides ser- and the SEC on technical matters relating to one of the best in my life and I would definitely Philadelphia. vices to more than 606,000 members in the re- SEC rules and regulations. The committee recommend the program to all current COB stu- gion. Porter graduated from OSU with a provides input on SEC accounting and audit- Michelle Stevens, ’94, works as a loan proces- dents. Good luck and GO BEAVS!” (Michael bachelor’s degree in accounting and went on to ing issues, and provides guidance to AICPA sor for Lending Channel in Bellevue, Wash. [email protected]) attain a master of taxation degree from PSU and members. an MBA from Washington State University. In 1990 - 1994 Heidi C. Hunter, ’90, is the district repre- 2002 COB Alumni Award Recipients sentative for Aid Association for Lutherans and has worked there since her graduation in 1990. Hall of Fame Distinguished Early Career Business Professionals She works with families and small business owners to meet their insurance and investment James Robb, ’54, founder, Craig Froude, ’89, CEO of Wellmed needs. Hunter feels that she has had a wonder- Pacific Research, Inc., Scott South, ’83, CEO of Stevens Water Monitoring Systems ful career as it has incorporated organization, PSU Professor Emeritus, Beth Taylor, ’81, co-founder, Hob Knobbins problem-solving, people skills, technology and Brigadier General, U.S. ingenuity to be successful. She has also been Army Reserve Bob DeCarolis (right), OSU’s athletic director, talks able to work out of her home and spend a lot of with COB alumni Mike Hawes, ‘83, and Angela Congratulations! Machado, ‘97, at a recent COB luncheon in Portland. time with her daughters, Kiersten (6) and 22 a loan officer. He was married to Heather in 2000, Health Sciences University. The Kozas have sea- Join Us for the Presentation of the College of Business and they have two children, Grace (4) and Jack son football tickets and enjoy making trips to Cor- (1). Both are Beaver fans through and through. vallis to visit friends and family. Alumni & Business Partner Awards Ingi Song, ’97, recently purchased a new home David Martin, ’00, worked for Weyerhaeuser in Beaverton, Ore. He is happily married to Kim- at the Albany paper mill for almost four years as Awards will be given in the following categories: berly, OSU ’97, and they are proud parents of a systems administrator. According to Martin the Aerin, “a future Beaver in 2017.” Song has been title “Jack of All Trades – Master of Nothing” Hall of Fame working at Nike for nearly three years and can’t applied. Besides maintaining the viability of the Oregon Staters who have made sustained and meritorious business contributions throughout their careers. think of working anywhere else. “Life is sweet infrastructure at the Albany paper mill, he Distinguished Business Professionals and being a Beaver makes it even sweeter. Go stretched his role into process control systems. BEAVS!” Since last December, Martin has been working Mid-career Oregon Staters with at least twenty years of experience beyond their baccalaureate degree and still practicing for EDS on the Weyerhaeuser account. He is on their profession, in each of the following categories: Lance Randall, ’97, works at Intel in Beaverton Professional Achievement Award: Alumni who have sustained distinguished contributions to the profession, field, as a programmer/analyst. He was married two the Intel Server Systems Team. He and his wife OSU, or society at large. weeks after graduation and has been married for are expecting their first child. College of Business Service Award: Alumni who have sustained distinguished service contributions to the College of five years now. He and his wife have a daughter, Ryan Schuchard, ’00, is currently in Bishkek, Business. Hailey (2), and another baby on the way (due in Kyrgyzstan (the Kyrgyz Republic), working as a Distinguished Early Career Business Professionals June). “We love our home in the Murray Hill Peace Corps volunteer in sustainable economic Alumni with less than twenty years of experience beyond receipt of their baccalaureate degree and still practicing their area of Beaverton and the friends we have made development. He is teaching at the International profession, in each of the following categories: along the way.” University of Kyrgyzstan and working with the Professional Achievement Award: Oregon Staters who have distinguished themselves through professional practice and/ Ryan Mangus, ’98, works with PacifiCorp and Alpine Fund, an non-government organization or service to OSU, the profession, or society at large, and have made early career contributions that identify them as future delivering mountaineering skills, English lan- leaders in their profession or field. was hired as a result of a conversation with a re- guage skills and developmental life skills to or- College of Business Service Award: Award recipients will be honored at the annual cruiter at the College of Business MIS Banquet. Alumni who have sustained distinguished Mangus has moved from application program- phans. Schuchard develops the organization’s service contributions to the College of ming to project management and is now a data- website to be the internet’s premier portal for Business . Business Advisory Council base and application administrator. He has en- mountain sports tourism in Kyrgyzstan. Distinguished Business Alumni and Business Partner Recognition joyed the roles he has had and is looking for- Schuchard invites you to check out the site at www.alpinefund.org or e-mail him Partners Dinner ward to a long and rewarding career in informa- tion systems. Mangus was married in September www.geocities.com/ryanschuchard.
Non-Oregon Staters or companies who have April 24, 2003 2002 to his soul mate whom he met while at OSU. distinguished themselves through professional practice and service to the OSU Embassy Suites, 319 SW Pine St., Downtown Portland Neil Davis, ’99, is working in accounting, pur- College of Business, the profession, or society
chasing and cost estimating for microHelix, a at large. 5:30 p.m. Cocktails & Networking 6:30 p.m. Dinner The Exchange 7 p.m. Awards Presentation manufacturing company in Portland. E-mail [email protected] to RSVP Jennifer Wilson, ’99, is enjoying her new po- The Exchange newsletter is published twice a year sition as business manager at Heritage Christian for alumni, business partners, students and friends of School in Hillsboro, Ore. She has the opportu- the OSU College of Business. Robert Mills, ’95, recently accepted a position department manager for the Northwest region of nity to work very closely with many different types To contact the editor with story ideas or com- as software development project manager at USI Northwest where he has worked since gradu- of organizations as well as parents, faculty and ments, e-mail [email protected] or write Northwest Corporate Credit Union in Portland, ating from OSU. USI Northwest is a full-ser- staff. Wilson is a member of the Hillsboro Cham- to The Exchange, 200 Bexell Hall, Corvallis, OR Ore. Prior to this position, he worked for three vice brokerage which focuses on the middle mar- ber of Commerce and sits on its Education and 97331-2603. years as a computer consultant, his largest cus- ket, providing property/casualty, employee ben- Resource Development Committee. She is cur- tomers being Hewlett-Packard and Intel. Mills efits, and other financial services. Oregon State University is committed to rently running for the Oregon Society of CPA’s affirmative action and equal opportunity in lives in Hillsboro with his wife, Becky, and their Dan Kurtz, ’96, has been promoted to general board of directors. Wilson has taken time to visit employment and education. three children. He spends most of his free time manager by Smurfit-Stone Container OSU to speak to current students about careers Ilene Kleinsorge, dean with his family and his closest friends, COB Corporation’s Recycling Division in Evansville, in accounting. She is happily married with two alumni Clint Kaiser and Rhonda Studnick. Mills (541) 737-6024 Ind. The company serves the tri-state region of children in elementary school. [email protected] welcomes the chance to reconnect with COB Indiana, Illinois and Kentucky. Smurfit-Stone alumni. ([email protected]) Container Corporation is the leading producer of Jeanne Silsby, director of external relations Becca Williams’, ‘95, company, WallNutz Mu- corrugated containers, container-board, claycoated 2000 - Present (541) 737-6020 [email protected] ral Kits, appeared on “Craft Day Event” on cable recycled boxboard and industrial bags and the Beth Koza, ’00, married Stephen Koza, OSU shopping channel QVC with WallNutz paint-by- world’s largest paper recycler. ‘99, in July 2000, and they moved to Portland. Ute Vergin, graphic designer number mural kits for children’s rooms. It was Anthony J. Tarnasky, ’96, lives in The Dalles, Beth began working for Deloitte & Touche, LLP (541) 737-0785 Williams’ first venture into mass retail, and she Ore., and is vice president and credit approval of- in Portland and was promoted to senior in the [email protected] is moving the products into craft store chains in ficer for Columbia River Bank. He has been with audit department in September 2002. She re- 2003. (www.wallnutz.com) the bank since December 1997 but is new to his ceived her CPA license in December 2002. Mike Bliss, ’96, was recently promoted to IT current position. Tarnasky previously served as Stephen Koza is in dental school at Oregon www.bus.oregonstate.edu 23 PAID US Postage US Corvallis OR Corvallis Permit No 200 Permit NON-PROFIT ORG NON-PROFIT the exchange Newsletter of the College of Business at Oregon State University >> Spring 2003

College of Business Launches Entrepreneurship Program

Ken and Joan Austin donate $4 million to kick-start effort

College of Business College Hall 200 Bexell OR 97331-2603 Corvallis, hile most business colleges have entrepreneurship studies integrated into Wtheir curriculum, the College of COB Spring 2003 Calendar Business is taking it a huge leap forward. Spurred by a generous donation from OSU alumnus Ken Austin and his wife, Joan, OSU will be one of the Thursday, April 3 International Student Exchange Alumni Reception 5:30 - 7:30 p.m. —Widmer Gasthaus, 955 North Russell St., Portland first universities in the U.S. to establish an RSVP: [email protected] entrepreneurial residential learning program where Monday, April 7 - War on Main Street: The Impact of Terrorism on Business and Society students will live, eat, learn, work and dream Monday May 19 Weekly 6 - 7:20 p.m., Milam Auditorium, Corvallis together in an incubator community. Thursday, April 24 BAC Alumni and Business Partner Awards Dinner 5:30 p.m. Reception, 6:30 p.m. Dinner & Awards “This is an opportunity for OSU to be different Embassy Suites Portland Downtown, 319 Southwest Pine Street, Portland from other universities and help give the school an RSVP: [email protected] edge,” said Ken Austin. Friday, April 25 Business Advisory Council Meeting “This will be a place for students to dream, 8:30 – 4:00 p.m. OSU Foundation Offices, 707 SW Washington #500, Portland broaden their horizons, interact with each other and Wednesday, May 7 “Business Killers” Seminar pursue their passion,” said Joan Austin. “I give to $25 per person, call (541) 737 - 3326 things that make me feel good and I’ve never given OSU—Cascades Campus, 2600 NW College Way, Bend a gift to OSU that has made me feel so good.” Wednesday, May 21 Accounting Awards Night The gift from the Austins, co-ownersKen and of Joan Austin, owners of A-dec, Inc. Thursday, May 29 Continuing Professional Education Back to Campus Day Newberg-based dental equipment manufacturer A- 8 a.m. - 5:30 p.m. — CH2M HILL Alumni Center, Corvallis dec, Inc., will enable the state to release $14 million Thursday, May 22 Faculty Awards Dinner 6 p.m.—CH2M HILL Alumni Center, Corvallis in state bond funding to renovate aging Weatherford The new program in entrepreneurship, to be Friday, May 2 OSU Mom’s Weekend Hall, a majestic campus dormitory with a colorfulhoused in the renovated residence hall, will bring history that has stood empty awaiting repairs for Thursday, May 29 “Linking Vision to Strategy with a Family Business Scorecard” Seminar students, professors and visiting business leaders almost a decade. $150 per person; $50 each additional family/staff (includes breakfast) together in a live-in setting designed to catalyze new 7:30 - 11:30 a.m. — The Governor Hotel, 611 SW 10 business ventures started by students.

(Continued on page 1) th at Alder, Portland Thursday, June 5 “Business Killers: Keep Your Business Alive for Generations” Seminar $25 per person 8 - 10 a.m. — Southern Oregon Research & Extension Center, Central Point Sunday, June 15 COB Graduation Celebration The Courtyard Inn, 2435 NW Harrison Blvd, Corvallis (prior to graduation ceremony) Wednesday, June 25- BIT Extension Techno-Wizardry Summer Camp Saturday, June 28 For registration info: http://bitextension.bus.oregonstate.edu