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France, 54 – Belgium, 117 – Holland) CONFIDENTIAL PLACEMENT OF SHARES – GBP 100 PER SHARE A UK Company dedicated to acquiring quality wines and luxury chateaux for an ultratravel/de luxe wine tourism concept www.bergeracwine.com October-16 1 Presentation Disclaimer This presentation is being distributed to a limited number of persons relating to investing in shares of Bergerac Wine Holdings PLC. (“BWH”). THIS PRESENTATION DOES NOT CONSTITUTE AN OFFER OR AN INVITATION TO SUBSCRIBE FOR OR PURCHASE ANY OF THE SECURITIES OF BWH. By accepting the delivery of this Presentation, each recipient agrees that it will not copy, reproduce or distribute this Presentation to others (except to its professional advisors), in whole or in part, at any time without the prior written consent of the Directors. Each recipient agrees to keep permanently confidential all information contained herein not already public and will use this Presentation only for the purpose of evaluating a possible investment in the securities of BWH. An investment in BWH involves significant risks and should be considered highly speculative. The economic data provided in this presentation has been extracted from various governmental and private publications and is believed to be accurate. The data has not been independently verified by the BWH and its Board of Directors. Estimates and projections are necessarily subjective in nature and there can be no assurance that such estimates or projections will correspond to actual results. October-16 2 Table of Contents I. Overview of the Company II. Business Objectives & Strategy III. Management Team & Biographies IV. Our Properties V. The Opportunity for Bergerac Wines VI. Why Invest? VII. Summary October-16 3 I. Overview of the Company A PLC holding company incorporated in UK, registration #10137866 • Market valuation is GBP 5.4 million (approx.) • Professional, experienced international management based in Bergerac region, Shanghai and USA • Strong wine management team with award-winning wines track record • Targetted portfolio of bespoke, historic chateaux for conversion to ultratravel/ deluxe wine hotel concept • High wine quality a priority, in keeping with deluxe positioning • Direct access to US wine distribution network, EU and Asian network developing • Good working relationship with SAFER in Bergerac • (Sociétés d'Aménagement Foncier et d'Établissement Rural, for rural land development and settlement. The SAFER are non-profit making companies controlled by the government through the ministries of Agriculture and Finance.) October-16 4 II. Business Objectives & Strategy Objectives With an experienced management team and advisory board, Bergerac Wine Holdings seeks to : • Build solid, international sales channels particularly in USA, China/Asia and UK • Develop EU markets – Bergerac airport flights (826 – UK, 504 – France, 54 – Belgium, 117 – Holland) • Acquire under-valued, bespoke properties (due to France’s agricultural and vintner depression) • Benefit from lower cost production, through production economies of scale • Build up Bergerac brand recognition with marketing economies of sale and social media marketing • Work with local French government (SAFER et al.) to promote Bergerac vis-a-vis Bordeaux. • Deploy capital to boost production of grapes through new technology and more efficient viticulture • Convert properties to create a ultratravel/de luxe hotel chain for “top-end” wine tourism • Blend tasteful sculptures and artwork with natural settings to enhance ambience and tourism appeal (see overleaf) • Use tasteful luxury chateau settings for periodic auctioning of collector art, as displayed on site October-16 5 II. BWH Art Strategy - BWH Corporate collections are not an expense; they are an investment. They will also become the company’s image. - Art related VIP events will be organised for attracting attention regularly - visitors, media etc., and for establishing local presence. - Monumental sculptures on BWH properties will become a landmark for the region, and with time, growing into a sculpture garden. - Curated art collection inside, which can be rotated & changed & refreshes the properties regularly. - Ambassade d’Art would source art from renowned, recognizable artists – chic & contemporary. - Private dinners, auctions & similar activities can be organized around the collection. - Ambassade d’Art will curate the collection (acquisitions & sales) & manage collection care. October-16 6 III. Management Team & Biographies Management of Bergerac Wine Holdings PLC Comte Laurent de Bosredon (Honorary Chairman) Laurent is from a long-standing Bergerac wine family, and has inherited/managed Chateau Belingard for over 30 years. He is a renowned spokesperson for the region, and a highly-regarded oenologist. He is also He is also currently the CEO of the Union Interprofessionelle des Vins de Beregrac et Duras (UIVBD), and spent 10 years as the Chairman of the Professional Union between the Bordeaux Wines Committee and the South- West France Vineyards (Conseil Regional des Vins D'Aquitaine). He has an IEP in Political Studies from Bordeaux University and a M.Sc. –Economic Analysis from Univ. of Sorbonne, Paris. David Mapley (CEO) Primary responsibility is the execution of the operating and marketing strategy worldwide for the group. David has worked in finance worldwide, In London, Tokyo, Hong Kong/Singapore, Sydney, Toronto, New York and Switzerland. In recent years he has been engaged in angel investing in award winning start-up companies on the East Coast USA. David now runs a green energy company from UK and Switzerland. He has B.Sc.(Econ.) - Finance, M.Sc. – Op. Research from London School of Economics, M.B.A from Univ. of Chicago Alan Hayter (Finance Director) Primary responsibility is the execution of the financial strategy worldwide for the group. Alan is currently and continues as Head of Finance, Aggregates & Asphalt - South for Tarmac, the leading UK building & road surfacing materials company, a post he has held for over 5 years. Alan, based in the UK, has spent his career in Finance, serving as Director or Financial Controller in a number of UK companies. Alan is a member of the Chartered Institute of Management Accountants, has a B.Sc. in Economics & Accounting from Bristol University, and is also is a long-term property owner in France, including the adjoining region to Bergerac, near Limoges. Alice Bellocq (Administration, France) Alice has extensive experience in Publicity and Communication at 3M Company. She has managed, throughout Europe, various Sale fairs and has promoted the image and brands of many products. Alice will be a great asset in building up our new wine brands and promote them worldwide. Alice is based in Bergerac and is a French national with international corporate sales and branding experience. She has also worked at the Council of Europe at the Press Department and brings further networking connections at the European level. Alice trained in Art history and Communication. Zane Elksnite Grants (Sales & Marketing ,Art Curator) Zane is responsible for curating sculpture gardens, acquiring fine art objects, managing all fine art transactions and collection care for properties at Bergerac Wines Holding. She has extensive experience overseeing & growing private art collections. Zane is the founder & partner at Ambassade d’Art, a firm representing HNW collectors in Europe, the United States and Asia. She negotiates private sales & deals with the world’s top auction houses & galleries, works with commissioning artists directly for site-specific projects. Zane has EU and US nationality. October-16 7 III. Management Team & Biographies Marc Aram(Asia Business Development, China) Marc’s responsibilities include business and partnership development for the group in Asia Pacific. Prior to joining Bergerac, Marc held positions at premium cosmetics, interior design and watch brands in Europe and Asia and will, in parallel, continue to promote these Swiss Luxury products actively through his Shanghai based office. Marc holds a MSc in Luxury Marketing and Branding form Yonsei University, Seoul. Advisors Andy Healey (US Wine Distribution) Andy Healey, a UK national, has worked his whole career in wine distribution in the US. He has a wealth of knowledge of sales channels, particularly in the New York and New England areas, and has worked with European focused wine distributors in recent years. Tim Mapley (Social Media) Tim Mapley’s responsibility is for BWH's Social Media Marketing, through his international firm Blackridge Marketing, based in North America and Switzerland. Susan Farewell (Ultratravel) Susan Farewell is the Founder and CEO of Farewell Travels LLC, a travel concierge for discerning travelers. She and her team of travel journalists and travel consultants customize trips for both leisure and business. Website: FarewellTravels.com. A former travel editor and staff writer at The Condé Nast Publications in New York City, Farewell’s editorial work has appeared in numerous publications October-16 8 IV. Our Properties (1) Chateau Riffaud (acquisition terms agreed) • Established Chateau Riffaud brand, since 1888 with good reputation. • 1888 significant as auspicious numbers for Chinese markets – all production will be sold in Asia • 14.7 hectare property, already cultivated with Montravel appellation grapes • Expected production 65,000-80,000 bottle of high-quality wine per year • Well-equipped Chai on property for wine processing and storage October-16 9 IV. Our Properties (2) Property 1 (acquisition pending) • Superb
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