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Teacher's Copy 1 Outing at ELEMENTS: Art in Retail Business A Project-based Learning Initiative for Art, English and Business Teacher’s Copy The answers provided are for your reference only. Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 2 For All Outing Activities Purpose • Learn to observe, including specifics and details. • Translate the observation into organized thoughts and ideas. • Present the thoughts and ideas in an organized way during Display of Learning. Safe and Fun Listen to your teachers and follow instructions. Behave yourself. Stay with your group at all times. Be watchful of traffic. Be respectful of other people. Don’t run and push or play among yourselves. Headsets and earphones are not allowed. Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 3 Trip to ELEMENTS: A Study Tour A. Learning Objectives 1. Expressing views and observations in English 2. Reading and comparing different districts of or communities in Hong Kong 3. Appreciation of art work; art work and its relation to our daily life; and art work and its relation to the business world 4. Comparing the advantages and disadvantages of on-line shopping and the shopping experience with brick-and-mortar shops Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 4 From School to Elements Question: How may you get to ELEMENTS from your home/school? 1. ________________________________________________________ 2. ________________________________________________________ 3. ________________________________________________________ Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 5 B. Your Tasks: On the Way to ELEMENTS 1. On your way to ELEMENTS, observe the scenery along the route. List the things which you see more and more on the way, e.g., roads. The things which get more and more 2. List the things which get less and less / fewer and fewer on the way to ELEMENTS, e.g., traffic lights. The things which get less and less / fewer and fewer Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 6 3. How was traffic? How long did it take from your school to ELEMENTS? What made the traffic so smooth or congested? 30-45 minutes; ____________________ Traffic Words • Congestion Yes, it was smooth. _________________ • Traffic jam • Bumper-to-bumper It is the infrastructure: _______________ • Bottleneck • Gridlock E.g., the tunnels, the highways, ________ • Heavy traffic • Light traffic the toll road, no traffic lights, _________ • Smooth traffic • Flowing smoothly the roundabouts, ___________________ • Road block • Tunnels the elevated/ overhead roads__________ • Highways 4. Write down one thing you found unexpected or something you had not thought about on the way to Tsim Sha Tsui before the trip to ELEMENTS. __________________________________________________ __________________________________________________ 5. Take photographs or draw sketches for scenes or places that impressed you. Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 7 C. Reading a district / community Compare the surrounding environment between your school and ELEMENTS. (Observe now and discuss when you are back at school.) Time of observation: _____________P. M. Around the School Around ELEMENTS Place, e.g., -geography -plant and animal life -buildings -facilities People, e.g., -age -outlook -livelihood Culture, e.g., -major activities -relationship -decorations Other observations: Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 8 D. Your Task: At ELEMENTS 1. Tour around the entire mall and use a few adjectives to describe it. Please note: The floor plans of ELEMENTS are inserted for your reference in the following pages. Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 9 Metal Zone First Floor Water Zone Earth Zone Wood Zone Fire Zone Fire Zone Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 10 Metal Zone Second Floor Water Zone Earth Zone Wood Zone Fire Zone Roof Floor Metal Zone Playground Kindergarten Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 11 E. You task: At ELEMENTS Take note of the facilities provided. What are the facilities other than retail shops? Discuss why they are there in a place where selling merchandize is the single most important goal. Please note: A fact sheet about ELEMENTS is inserted for your reference in the following pages. Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 12 F. Fact Sheet (Source: Wikipedia) Elements (圓方) Location 1 Austin Road West, Tsim Sha Tsui Kowloon, Hong Kong Opening Date 1 October 2007 Developer and Management MTR Corporation Architect Benoy Zoning 5 zones based on the concept of the 5 elements of Nature • Metal • Wood • Water • Fire • Earth Total Retail Floor Area 1,000,000 square feet (93,000 m2) Number of Floors 3 floors and 1 basement Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 13 Surrounding Buildings • International Commerce Centre (ICC) building, which is the tallest building, with 118 floors, in Hong Kong - Sky100 Observation Deck - A range of offices - Restaurants - The Ritz Carlton Hotel, with a swimming pool located at the 118th floor • Union Square complex with 15 upscale residential buildings Transport Infrastructure: Connected by a • In-town check in service for network of rail lines outbound flights • Directly connected to Kowloon Station, served by the Tung Chung Line and the Airport Express • Connected to Austin Station, served by the West Rail Line The picture shows the exit to ELEMENTS • Connected to High Speed from Kowloon MTR Station Railway Station at West Kowloon Terminus • Buses • A taxi stand for Red Taxis • 2 car parks Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 14 G. Your thoughts and views 1. What does ELEMENTS (圓方) mean? Why do you think the mall is named as ELEMENTS (圓方)? What might the rationale behind the naming and the design of the architecture? Teacher’s Copy The Chinese name 圓方 means heaven and earth. It also means containers for delicacies, delicious and expensive dishes. The English name “Elements” refers to the Chinese “five elements of metal, wood, water, fire and earth, from which people in the past believed that they formed everything about nature.” (The western view of elements of nature are earth, air, fire and water.) It may imply that the mall is includes everything on earth. It has all the goodies for their customers. And the fact that it is a transportation hub, it is where people can reach heaven and earth from there. 2. Why is the shopping mall built amidst a train station, hotel, and office and residential buildings? Think of the name of the shopping mall, ELEMENTS. How are those buildings related to the mall? Teacher’s Copy • Convenience for the people working, living and visiting there • Catchment area for sources of customers • As a hub for different transportation means, the mall is in the centre and terminal for travelers. It can easily be reached by people from everywhere in Hong Kong, which in a sense, connects the heaven and the earth of the place. Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 15 H. Read the following information: Shops, Services and Facilities. Quantity Facility Service 120 ± Retail shops Baby stroller lending 40 ± Restaurants and eateries Baby stroller Storage service 3 ± banks Wheelchair lending 1 Medical Centre Pet stroller lending 1 Ice Rink Umbrella lending 1 Cinema Disposable raincoats 1600 Seats at the cinema Local fax / copy service 2 Hair saloon Wi-Fi Service 1 Supermarket Mobile device battery- charging service 1 Home, decoration or utensil Mobile phone external battery charger landing service 1 Sky Garden First aid service 1 Kid’s Wear and Toys Lost & Found service 1 Mainland Coaches Parking redemptions 1 Civic Square Self-service lockers 0 Sports goods shop Blood pressure checking 10 Toilets Mailing service 700,000 ft Park on a platform outside Hong Kong maps 50% Shops selling clothes Sewing kits 30% restaurants Facial mask supply 10% entertainment Sick bags 10% Other retail shops Lens cleaning cloths Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 16 A must-visit place Do you know which place do these two pages show? Are you impressed? Use a few words or phrases to tell us your impression. Why do you think the place is designed like this? Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 17 I. Your Thoughts Write down your thoughts on what the numbers, facilities and services offered tell you about the mall? My Thoughts ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Teacher’s Copy -It is big. It has all the things a shopper needs, including clothes, food, household necessities, entertainment, and some places to rest. -The restaurants are important.
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