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Outing at ELEMENTS: Art in Retail Business
A Project-based Learning Initiative for Art, English and Business
Teacher’s Copy
The answers provided are for your reference only.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 2
For All Outing Activities
Purpose
• Learn to observe, including specifics and details.
• Translate the observation into organized thoughts and ideas.
• Present the thoughts and ideas in an organized way during Display of Learning.
Safe and Fun
Listen to your teachers and follow instructions.
Behave yourself.
Stay with your group at all times.
Be watchful of traffic.
Be respectful of other people.
Don’t run and push or play among yourselves.
Headsets and earphones are not allowed.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 3
Trip to ELEMENTS: A Study Tour
A. Learning Objectives 1. Expressing views and observations in English
2. Reading and comparing different districts of or communities in Hong Kong
3. Appreciation of art work; art work and its relation to our daily life; and art work and its relation to the business world
4. Comparing the advantages and disadvantages of on-line shopping and the shopping experience with brick-and-mortar shops
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 4
From School to Elements
Question: How may you get to ELEMENTS from your home/school?
1. ______
2. ______
3. ______
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 5
B. Your Tasks: On the Way to ELEMENTS
1. On your way to ELEMENTS, observe the scenery along the route. List the things which you see more and more on the way, e.g., roads.
The things which get more and more
2. List the things which get less and less / fewer and fewer on the way to ELEMENTS, e.g., traffic lights.
The things which get less and less / fewer and fewer
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 6
3. How was traffic? How long did it take from your school to ELEMENTS? What made the traffic so smooth or congested?
30-45 minutes; ______Traffic Words • Congestion Yes, it was smooth. ______• Traffic jam • Bumper-to-bumper It is the infrastructure: ______• Bottleneck • Gridlock E.g., the tunnels, the highways, ______• Heavy traffic • Light traffic the toll road, no traffic lights, ______• Smooth traffic • Flowing smoothly the roundabouts, ______• Road block • Tunnels the elevated/ overhead roads______• Highways
4. Write down one thing you found unexpected or something you had not thought about on the way to Tsim Sha Tsui before the trip to ELEMENTS.
______
______
5. Take photographs or draw sketches for scenes or places that impressed you.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 7
C. Reading a district / community Compare the surrounding environment between your school and ELEMENTS. (Observe now and discuss when you are back at school.)
Time of observation: ______P. M. Around the School Around ELEMENTS Place, e.g., -geography -plant and animal life -buildings -facilities
People, e.g., -age -outlook -livelihood
Culture, e.g., -major activities -relationship -decorations
Other observations:
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 8
D. Your Task: At ELEMENTS
1. Tour around the entire mall and use a few adjectives to describe it.
Please note: The floor plans of ELEMENTS are inserted for your reference in the following pages.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 9
Metal Zone
First Floor Water Zone
Earth Zone
Wood Zone
Fire Zone
Fire Zone
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 10
Metal Zone Second Floor
Water Zone
Earth Zone
Wood Zone
Fire Zone
Roof Floor Metal Zone
Playground
Kindergarten
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 11
E. You task: At ELEMENTS Take note of the facilities provided. What are the facilities other than retail shops? Discuss why they are there in a place where selling merchandize is the single most important goal.
Please note: A fact sheet about ELEMENTS is inserted for your reference in the following pages.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 12
F. Fact Sheet (Source: Wikipedia)
Elements (圓方)
Location 1 Austin Road West, Tsim Sha Tsui Kowloon, Hong Kong
Opening Date 1 October 2007
Developer and Management MTR Corporation
Architect Benoy
Zoning 5 zones based on the concept of the 5 elements of Nature • Metal • Wood • Water • Fire • Earth
Total Retail Floor Area 1,000,000 square feet (93,000 m2)
Number of Floors 3 floors and 1 basement
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 13
Surrounding Buildings • International Commerce Centre (ICC) building, which is the tallest building, with 118 floors, in Hong Kong - Sky100 Observation Deck - A range of offices - Restaurants - The Ritz Carlton Hotel, with a swimming pool located at the 118th floor
• Union Square complex with 15 upscale residential buildings
Transport Infrastructure: Connected by a • In-town check in service for network of rail lines outbound flights
• Directly connected to Kowloon Station, served by the Tung Chung Line and the Airport Express
• Connected to Austin Station, served by the West Rail Line
The picture shows the exit to ELEMENTS • Connected to High Speed from Kowloon MTR Station Railway Station at West Kowloon Terminus
• Buses
• A taxi stand for Red Taxis
• 2 car parks
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 14
G. Your thoughts and views
1. What does ELEMENTS (圓方) mean? Why do you think the mall is named as ELEMENTS (圓方)? What might the rationale behind the naming and the design of the architecture?
Teacher’s Copy The Chinese name 圓方 means heaven and earth. It also means containers for delicacies, delicious and expensive dishes. The English name “Elements” refers to the Chinese “five elements of metal, wood, water, fire and earth, from which people in the past believed that they formed everything about nature.” (The western view of elements of nature are earth, air, fire and water.) It may imply that the mall is includes everything on earth. It has all the goodies for their customers. And the fact that it is a transportation hub, it is where people can reach heaven and earth from there.
2. Why is the shopping mall built amidst a train station, hotel, and office and residential buildings? Think of the name of the shopping mall, ELEMENTS. How are those buildings related to the mall?
Teacher’s Copy • Convenience for the people working, living and visiting there • Catchment area for sources of customers • As a hub for different transportation means, the mall is in the centre and terminal for travelers. It can easily be reached by people from everywhere in Hong Kong, which in a sense, connects the heaven and the earth of the place.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 15
H. Read the following information: Shops, Services and Facilities.
Quantity Facility Service
120 ± Retail shops Baby stroller lending
40 ± Restaurants and eateries Baby stroller Storage service
3 ± banks Wheelchair lending
1 Medical Centre Pet stroller lending
1 Ice Rink Umbrella lending
1 Cinema Disposable raincoats
1600 Seats at the cinema Local fax / copy service
2 Hair saloon Wi-Fi Service
1 Supermarket Mobile device battery- charging service 1 Home, decoration or utensil Mobile phone external battery charger landing service 1 Sky Garden First aid service
1 Kid’s Wear and Toys Lost & Found service
1 Mainland Coaches Parking redemptions
1 Civic Square Self-service lockers
0 Sports goods shop Blood pressure checking
10 Toilets Mailing service
700,000 ft Park on a platform outside Hong Kong maps
50% Shops selling clothes Sewing kits 30% restaurants Facial mask supply
10% entertainment Sick bags 10% Other retail shops Lens cleaning cloths
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 16
A must-visit place Do you know which place do these two pages show?
Are you impressed?
Use a few words or phrases to tell us your impression.
Why do you think the place is designed like this?
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 17
I. Your Thoughts Write down your thoughts on what the numbers, facilities and services offered tell you about the mall?
My Thoughts
______
______
______
______
______
______
Teacher’s Copy
-It is big. It has all the things a shopper needs, including clothes, food,
household necessities, entertainment, and some places to rest.
-The restaurants are important. They bring customers to the shopping mall. The customers can then see the goods, products and merchandise the mall carries and may be attracted to shops and buy goods from there. -The operator tries to provide a very comfo rtable environment for the shoppers so that they won’t want to leave.
-The operator tries to provide an exquisite shopping experience so that the shoppers will come back and become regular shoppers.
-They want to attract people to shop there.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 18
J. Your Task: Artworks placed in ELEMENTS 1. Look for the five zones and the art pieces displayed there.
2. Discuss what the five elements might mean in a shopping mall which is designed and built for selling products to the customers.
3. Study the art pieces and think of their connections to the respective zones. (For Teacher’s reference: please refer to subsequent sections.)
4. Look at the shops in the respective zones and try to find a link between the shops and the respective zones they are in.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 19
K. Touring Around Elements: Look for the following artworks. ○1
Title: The Trail by Worm Zone: Wood Zone Material: wood Your impression:
Relevance to the Zone:
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 20
○2
Title: Harmony
Zone: Water Zone
Material(s): steel, water
Your impression:
Relevance to the Zone:
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 21
○3
Title: White Heat
Zone: Fire Zone
Material: ??
Your impression:
Relevance to the Zone:
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 22
○4
Title: Earth Dragon Zone: Earth Zone Material: black granite Your impression:
Relevance to the Zone:
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 23
○5
Title: Rings (??)
Zone: Metal Zone
Material: metal
Your impression:
Relevance to the Zone:
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 24
Teacher’s Copy Reading the Artworks (Source: Wikipedia)
Zone Picture Description Wood Zone The Wood Zone is highlighted by the sculpture/furniture “The Trails by Worms” and series of art words made of tree branches.
Water Zone The Water Zone is represented by the water feature “Harmony”, which is a series of standalone reflective pillar measuring approximately 9 metres (30 ft) tall with water running down the surface, creating the illusion of a solid yet liquid fountain. Fire Zone The Fire Zone is symbolized by the sculpture “White Heat”.
Earth Zone The Earth Zone is symbolized by the sculpture “1/9”, which is a set of rock formation, the number 9 is associated with the land where the shopping mall is built because the word Kowloon literally means “Nine Dragons”.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 25
Metal Zone The Metal Zone is symbolized by metal rings hanging from above. It is also where high fashion and jewelry brands can be found.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 26
L. Exhibitions Elements has been organizing exhibitions since it first opened. Here are some of the examples of past exhibitions.
○1
Exhibition at Elements: The Longest LEGO Bridge
○2
Exhibition at Elements: Installation Art by Solomon Leong and Alex Segura
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 27
○3
Glamorous 40 Garfield’s Art Asia Tour
○4 This one is for this year (2018)
A Crystal Tale, November to December 2018
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 28
M. Your Thoughts and Views Think of the art pieces, pictures and sculptures, and “A Crystal Tale” you have seen. Why are they put here – in a shopping mall? What kind of mood and atmosphere do these pictures and sculptures convey?
1. Choose one piece of art work you like and explain why you like it.
2. Who are the intended viewers of these art pieces? Why do you think so?
3. Is the attempt to attract these people successful? Look around the mall. Look at the shoppers and customers. What can you tell?
4. The purpose of building a shopping mall is for sale of goods and merchandise. Why are there amenities and artwork unrelated to retails or sales are displayed in it? Share your views.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 29
Teacher’s Copy -to create a comfortable and unique shopping experience to attract visitors and shoppers; to boost visitor volume / traffic they find the place interesting they come often and become regulars they are familiar with the place they know the stores well they buy from these stores when they need anything boost and maximize sale
-to compete with on-line shopping
-to show the value for money. visitors get more than they need. They spend an enjoyable time while shopping there.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 30
N. A tour of the zone assigned by your teacher Observe the shops in the zone assigned to your group and record your observations in the following table.
What do most of these shops sell?
Who shop here? Young people, old people, children, women or men?
Does anyone buy anything from these shops?
Which shop has the most customers?
Why do you think that that shop attracts the most customers?
Other comments
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 31
O. A tour of the zone chosen by your group Observe the shops in the zone chosen by your group and record your observations in the following table.
What do most of these shops sell?
Who shop here? Young people, old people, children, women or men?
Does anyone buy anything from these shops?
Which shop has the most customers?
Why do you think that that shop attracts the most customers?
Other comments
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 32
P. Compare the two zones you have studied. Which one is more attractive? Why do you think so? Share your views.
-The shops carry products you like / usually use / buy. -The window displays are more attractive / dramatic. -There is a restaurant in the vicinity. -The location is great. -The location is not great. There are fewer people. It is quieter. -The shops complement each other. -The artworks there are more attractive. -It is nearer to the MTR station. -The goods are more popular.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 33
What is Art?
Q. Some people think of art as the following.
1. Art is skill and its display, application, or expression; the expression or application of creative skill and imagination, typically in a visual form such as painting, drawing, or sculpture; producing works to be appreciated primarily for their beauty or emotional power. (Oxford English Dictionary Online)
2. Art is about creating beauty and harmony. “Art is filling a space in a beautiful way. That’s what art means to me.” (Georgia O’Keeffe)
3. “Art is harmony.” (Georges Seurat)
4. Art is a source of calm in a chaotic world. “What I dream of is an art of balance, of purity and serenity, devoid of troubling or depressing subject matter, an art which could be for every mental worker, for the businessman as well as the man of letters, for example, a soothing, calming influence on the mind, something like a good armchair which provides relaxation from physical fatigue.” (Henri Matisse)
5. Some people believe that window display is art work. Think of the quotes you have just read. How are the quotes relevant to the window displays you have seen?
6. Look carefully at the window displays and share with your friends whether you agree to the saying that “window display is art work”.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 34
7. The following is Andy Warhol’s display at Bonwit Teller Department Store, 1961 – the artist’s early commercial work. It is considered a piece of art work and has been exhibited in galleries and art museums.
8. Your view Do you agree that window displays are art works? Please give reasons to support your answer (claim). (Discuss when you are back at school.)
______
______
______
______
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 35
Visual Merchandising R. Read the following. Visual merchandising (商品展示設計) commonly occurs in retail spaces such as shops and stores. Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandizing is to attract, engage, and motivate the customer towards making a purchase. It is the practice in the retail industry to develop floor plans and three-dimensional displays in order to maximize sales. Window display and interior decorations are part of the visual merchandizing design. “Retailers need an effective window display in order to drive traffic into their stores. … They are an effective form of merchandising and often creative and different types of window displays create talking points amongst consumers and other retailers.” (Unibox) There are some examples on the following pages.
Your View 1. Compare the window displays of clothes shops A to F. What messages do the designers want to convey? What effects do they want to create on the viewers?
2. What kind of customers do the shops want to attract?
3. Which of the displays impress you the most? Why?
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 36
Clothes Shop (A)
Clothes Shop (B)
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 37
Clothes Shop (C)
Clothes Shop (D)
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 38
Clothes Shop (E)
Clothes Shop (F)
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 39
Are you attracted to this window display? What does this shop sell?
Are you attracted to this window display? What does this shop sell?
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 40
What does this shop sell? Why is there a panda?
What does this shop sell? Are you surprised by the display?
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 41
1. Refer to the window displays of the shopping zones you have observed. Which window display impresses you the most? What is there in the display that attracts you? Is it because of the colour, the theme, the layout or the mood it/they has/have created?
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 42
Online Shopping and Shopping in a Mall
S. Read the following information.
1. Advantages and Disadvantages of Online Shopping Online Shopping Advantages Disadvantages • convenience • customers can’t try things on
• better prices; price • customers can’t always talk comparisons to someone, especially a shop assistant, immediately • more variety; many more choices • customers would worry about privacy and security • more easily to send gifts
• fewer expenses, e.g., resting at a coffee shop, transportation, or impulse buying
• no crowds
• no pressure sales
• buying old or unused items at lower prices
• easy access to consumer reviews
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 43
2. Advantages and Disadvantages of Brick-and-Mortar Shops Brick-and-Mortar Shops Advantages Disadvantages • local attraction: a sense of • more expensive; maintaining a community brick-and-mortar shop is expensive; many people are • instant gratification; getting hired to provide the necessary hold of the merchandise service; e.g., immediately without having o salespersons to wait for the mail to come o cashier o merchandiser • goods are showcased; o maintenance people, customers can touch and feel e.g., cleaners, plumbers, things; a full sensory electrician experience of sight, sound, o security guards touch and feel • inflexible shopping time • able to try on or try out products • incur time and cost for travelling and transportation • would be helped by a knowledgeable sales person • bring goods home or sending when buying things them as gifts is not as easy
• easier to build trust and relationships; social aspects of human need
• service
• buying perishables
• multiple payment methods
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 44
3. Put a check mark against the items you agree to.
4. Which mode of shopping do you prefer? Why? Draw your conclusions with your shopping experience.
5. Read the following quotes.
(a) “The first three advantages of retailing are location, location, location.” – an old saying
(b) “Be more than just another shop,” advised Tom Shay. “Be pretty from the street (windows). Create a great shopping atmosphere.”
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 45
6. Do you think the quotes apply to ELEMENTS? Give evidence to support your answer.
Teacher’s Copy: a. It is convenient. ELEMEMTS is located at the …, which can be reached by all kinds of public transport. b. It is in the tourist centre where there are many hotels. Hong Kong is deemed by tourists as a shopper’s paradise. Tourists visiting Hong Kong are prepared to shop and buy goods. c. The window displays are attractive. There are beautiful / interesting paintings, sculptures and art pieces to make the place beautiful and pleasing to the eyes. d. The place is clean and organized. e. Shoppers are very well looked after. f. Shoppers can stay whole day in the mall. There are restaurants, resting places, a cinema, a lot of things to see. g. The evidence is shown in the volume of shopper traffic.
7. Do you think that ELEMENTS can compete against online shopping? Why do you think so?
8. Do you prefer online shopping or shopping at ELEMENTS?
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 46
“A Crystal Tale” T. View the display and observe the viewer. Answer the following questions.
Take some photographs.
Use a few words or phrases to describe the display.
Use a few words or phrases to show how you think about it.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 47
1. Who are the target audience of this display, “the Crystal Tale”? Why do you say so?
______
______
2. How does this display relevant to the shopping mall? Why do shopping malls always have such displays in late November to December?
______
______
3. Review the window displays you have seen. Do they have the same theme?
4. What are the major colours used? How are the products / artworks / artifacts arranged? What kind of impressions do they give?
______
______
5. Will “A Crystal Tale” be effective in promoting sales for the mall? Why do you think so?
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 48
Back At School
U. You Tasks 1. Compare notes with your group members and summarize what you have learnt in this outing activity. For example, a. The transportation infrastructure of Hong Kong b. The differences between a residential area and a commercial area. c. The function of art and beauty in the world of retail business d. The advantages of a brick-and-mortar shop e. How physical shopping experience encourage people to buy (more than necessary) f. The most eye-opening experience g. Comparison of the window displays among the shops and their effectiveness in attracting customers h. Comparison of the kinds of shops and/or the window displays between ELEMENTS and the shops near your home/school
2. Choose a topic of your interest and organize the information you have gathered to write an information report.
3. Prepare for a group Display of Learning – a 4-minute speech with individual presentations with a 3-member group.
Reminder: Don’t forget to take photographs of your favourite art works or window displays or spots so that you can put them in the poster for the Display of Learning.
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 49
Useful Words and Expressions for Reference V. Choose words and expressions you want to learn and put check marks against them to show your learning.
1. On the Way 1. traffic jam 交通阻/堵/擠塞; 塞車; 堵車 2. smooth flow of traffic 交通暢顺 smooth traffic flow smooth traffic 3. traffic light 交通燈 4. crossroads 十字路口 5. congestion 擁擠; 擠塞 6. route 路線; 通路; 行程 7. bus lane 巴士專綫; 公共汽車專用道 8. bus terminal 巴士總站 9. destination 目的地 10. passenger 乘客 11. pedestrian 行人 12. journey 路程; 旅程 13. transportation 運輸; 運送; 交通; 交通系统 14. mass transit system 集體運輸系统 15. bus stop 巴士站 16. train station 火車站 17. taxi stand 的士站 18. truck 貨車; 載重汽車 19. lorry 貨車; 卡車; 載重汽車; (載重比 lorries Truck 多) 20. van 廂形貨車; 送貨車; 輕型貨車 21. coach 長途客車; 旅遊巴士 22. to drop somebody off … (用汽車)載…去 23. to pick somebody up 接... 24. to catch a bus 乘搭巴士; 趕車 25. to get around in a car 用汽車代步到處走動
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 50
2. At ELEMENTS 1. mall 商場 shopping mall 購物商場 2. shopping centre 購物中心 3. (shopping) plaza 購物區; 購物中心; 露天廣場 4. (shopping) arcade (拱廊街式)購物中心; (兩旁有商店的)拱廊商業街 5. gallery 畫廊 6. passageway 通道; 通路 7. transport infrastructure 交通基礎設施 8. adjacent 鄰近的 9. locate (v) 定位; 坐落在; 發現…的位置; 確定…的位置 located 位於…／在…附近／坐落在… "10. location 位置; 地點; 場所; 所在地 11. alongside 在 ... 旁邊; 靠... 旁邊 12. godown 倉庫; 貨倉 13. self-contained 自給自足 14. specialized 專門 15. high-rise 高樓; 高樓大厦 16. facility (尤指包含多個建築物，有特定用 facilities 途的）場所 17. fashionable 時髦; 流行; 摩登; 風靡; 合潮流的 18. trendy 新潮; 合潮流的 19. aesthetic 審美; 審美的; 藝術的; aesthetic need 對 “美” 的追求 20. goods 貨物; 產品; 製品 21. products (尤指工'廠制造的) 產品; 製品 22. merchandise 商品; 貨物 23. visual merchandising 商品展示設計 24. window display 橱窗陳列; 橱窗設計; 在橱窗展示 25. retail 零售; 零售的; 以零售方式 26. wholesale 批發 27. attract 吸引 attractive 好看的; 有吸引力的; 引人注意的 attraction 注意; 關注; 注意力
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK 51
28. three-dimensional 立體 29. interior 室內 interior design 室內設計 interior decoration 室內裝飾 30. floor-plan 平面圖 31. layout 佈局 32. maximum 最大; 最多 maximise 最大程度地增強 33. mood 氣氛; (心情) 34. stroller 嬰兒車 35. panoramic (view) 全景 36. artwork 藝術品; (插圖，圖片) 37. art piece 藝術品 38. sculpture 雕塑 39. abstract painting 抽象畫 40. installation art 裝置藝術 41. pop art 波普藝術, 又譯为“普普藝術” 或“通俗藝術”），是一個探討通 俗文化與藝術之間關連的藝術運 動 42. street art 街頭藝術是一種創作於公共場域 的視覺藝術，通常是在未經批准 的狀態下創作 43. avant garde 前衛 44. office lobby 辦公樓大廳 45. showcase (n) （玻璃）陳列櫃，展示櫥展示優 點的場合（或機會） showcase (v) 展示…的優點；充分展示 46. perishables 易腐壞的,會枯萎的,會死的; 易腐壞的 47. flexible 靈活; 有彈性 inflexible 不靈活; 沒有彈性; 呆板; 死板; 刻板 48. Atrium 中庭
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3. Descriptive Words and Expressions for places 1. airy 寬敞明亮的 2. behave （以某種方式）表現；（使）守 規矩；（ 使）舉止… 3. busy 忙碌的 busiest 最繁忙的 4. convenient 方便 5. efficient 高效率的；有能力的；有效的 6. enormous 極大的；巨大的；龐大的 7. high ceiling 高高的天花板 8. hub 樞紐；中心 9. impressive 給人深刻印象的；令人欽佩的 10. marvel 感到驚奇，驚歎 11. massive 巨大的；大量的 12. not noisy 不喧鬧的，不嘈雜的的 13. not overcrowded 不擁擠的 14. organized 安排有序的；有條理的 15. smooth work flow 順暢的工作流程 16. sparkling clean 閃亮的潔淨
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Suggestions on Presentation Topics 1. Hong Kong traffic
2. Amazing facts about a shopping mall – facilities other than retail shops, types of employees, arts and exhibitions
3. Architecture and interior design: Art and Science and Technology
4. How money travels among the shops in a shopping mall
5. Imagine that you were a 100-dollar bill. How would you travel in a shopping mall? Which shops would you go to? Whose hands (handbags or wallets) would you fall into?
6. A shopping mall as a community
7. Where do the goods come from?
8. Concepts of mall design for the digital age. How can brick-and- mortar shops / shopping centre compete against on-line shopping?
Transfer of Learning 1. Text structure • Advantages and advantages • Comparison • Categorization • Process • Association
2. Paragraph with a focus (thesis statement) and supporting details
3. Framework for appreciating and writing a narrative
4. Facts to develop a story
5. Framework of writing an information report with a focus
6. Presentation during Display of Learning
Outing to ELEMENTS: Art and the Retail Business: An LAC Project of Art, English and Business Draft for Discussion, QSIP HKIER CUHK