<<

Viewing Highlights

Canadians are watching a lot of TV. Canadians 18+ watched 24 hours of linear television per week this past Fall, with younger adults watching over 10 hours per week – most of it live. Here are just a few of the programs that had our attention:

The final episode of Jeopardy hosted by The opening of the Raptors regular the late, great Alex Trebek was broadcast season on December 23 drove ratings on January 8. More than 3 million across all age groups. Canadians* tuned in to see his last week of episodes and say goodbye to this television The 2021 World Junior Hockey legend. Championship reached over 14 million heartbroken Canadians who Grey’s Anatomy’s 17th season reached watched a dominant Team Canada 10 million Canadians* over its first two soar throughout the series only to fall McDreamy episodes. to Team USA in the finals.

Quebec’s perennial favourite New Year’s Eve special Bye Bye celebrated with 4.7 million Quebec Francophones*. Salut la visite 2020!

District 31 continued its run as not just the top French language show, but a top 5 show in all of Canada.

*Persons 2+, Numeris TV viewing was strong and steady– with peaks generated by sports and world events

Total TV AMA (000) Trending P2+ Confirmed Data World Juniors 5,400 U.S. Election 5,273 5,300 5,229 5,200 5,147 Launch of Fall content Capitol Hill Riot 5,100 continues NBA Season Start 5,000 4,953 4,933 4,863 4,900 4,827 4,808 4,780 4,768 4,800 4,734 4,700 4,600 4,500 4,400 w/o Oct 26 w/o Nov 2 w/o Nov 9 w/o Nov 16 w/o Nov 23 w/o Nov 30 w/o Dec 7 w/o Dec 14 w/o Dec 21 w/o Dec 28 w/o Jan 4

Source: Numeris PPM, Total Canada Mo-Su 6a-6a, Confirmed TV viewing was strong and steady– with peaks generated by sports and world events

Total TV AMA (000) Trending A18+ Confirmed Data World Juniors

4,800 4,748 4,758 U.S. Election 4,700 4,647 Launch of Fall content Capitol Hill Riot 4,600 continues NBA Season Start 4,476 4,500 4,441 4,406 4,400 4,377 4,371 4,345 4,331

4,300 4,269 4,200

4,100

4,000 w/o Oct 26 w/o Nov 2 w/o Nov 9 w/o Nov 16 w/o Nov 23 w/o Nov 30 w/o Dec 7 w/o Dec 14 w/o Dec 21 w/o Dec 28 w/o Jan 4

Source: Numeris PPM, Total Canada Mo-Su 6a-6a, Confirmed TV viewing was strong and steady– with peaks generated by sports and world events

Total TV AMA (000) Trending A25-54 Confirmed Data

1,800 World Juniors U.S. Election NBA Season Start 1,600 1,545 1,438 1,448 1,471 1,348 1,400 1,301 1,330 1,315 1,318 1,288 1,283 Capitol Hill Riot 1,200 Launch of Fall content continues 1,000

800

600

400 w/o Oct 26 w/o Nov 2 w/o Nov 9 w/o Nov 16 w/o Nov 23 w/o Nov 30 w/o Dec 7 w/o Dec 14 w/o Dec 21 w/o Dec 28 w/o Jan 4

Source: Numeris PPM, Total Canada Mo-Su 6a-6a, Confirmed TV viewing was strong and steady– with peaks generated by sports and world events

Total TV AMA (000) Trending A18-34 Confirmed Data World Juniors 650 U.S. Election 600 578 600 563 550 550 512 512 502 505 497 Capitol Hill Riot 500 485 483 NBA Season Start 450 Launch of Fall content 400 continues 350 300 250 200 w/o Oct 26 w/o Nov 2 w/o Nov 9 w/o Nov 16 w/o Nov 23 w/o Nov 30 w/o Dec 7 w/o Dec 14 w/o Dec 21 w/o Dec 28 w/o Jan 4

Source: Numeris PPM, Total Canada Mo-Su 6a-6a, Confirmed top 20 conventional shows - P2+ (regular programming) P2+ Program Network AMA(000) The Good Doctor CTV 2329 Grey’s Anatomy CTV 2155 The Masked Singer CTV 1900 District 31 SRC 1834 FBI Global 1819 NCIS Global 1650 Station 19 CTV 1647 CTV Evening News CTV 1558 Young Sheldon CTV 1473 This Is Us CTV 1462 The Amazing Race CTV 1345 The Conners CTV 1280 Blue Bloods CTV 1250 FBI: Most Wanted Global 1248 En Direct De L'Univers SRC 1246 Discussions Avec Mes Parents SRC 1230 CTV Evening News Weekend CTV 1209 Toute La Vie SRC 1190 Departure Global 1179 Magnum P.I. CTV 1178

Source: Numeris, PPM, Total Canada, Total TV, Mo-Su 2a-2a, Consolidated, All Locations, Oct 26, 2020 to Jan 10, 2021 , Min. 3 Airings 7 top 20 conventional shows top 20 conventional shows A25-54 A18-34 (regular programming) (regular programming) A25-54 A18-34 Program Network AMA(000) Program Network AMA(000) Grey’s Anatomy CTV 797 Grey’s Anatomy CTV 302 The Masked Singer CTV 764 The Masked Singer CTV 232 The Good Doctor CTV 720 The Good Doctor CTV 224 The Conners CTV 553 The Conners CTV 138 Station 19 CTV 551 Station 19 CTV 197 District 31 SRC 519 District 31 SRC 203 FBI Global 518 FBI Global 170 This Is Us CTV 515 This Is Us CTV 168 Young Sheldon CTV 505 Young Sheldon CTV 189 The Amazing Race CTV 433 The Amazing Race CTV 161 NCIS Global 433 NCIS Global 187 Occupation Double Chez Nous Gala Noovo 396 Occupation Double Chez Nous Gala Noovo 309 MacGyver Global 394 MacGyver Global 200 Infoman SRC 381 Infoman SRC 153 Discussions Avec Mes Parents SRC 366 Discussions Avec Mes Parents SRC 115 FBI: Most Wanted Global 356 FBI: Most Wanted Global 145 Big Sky CTV 352 Big Sky CTV 106 Magnum P.I. CTV 345 Magnum P.I. CTV 132 CTV Evening News CTV 338 CTV Evening News CTV 98 Saturday Night Live Global 332 Saturday Night Live Global 139

Source: Numeris, PPM, Total Canada, Total TV, Mo-Su 2a-2a, Consolidated, All Locations, Oct 26, 2020 to Jan 10, 2021 , Min. 3 Airings 8 top 20 sports events - P2+ P2+ Program Network AMA(000) WJC: Playoffs Canada TSN 2988 WJC: Prelim Canada TSN 2018 WJC: Playoffs Canada Pre-Game TSN 893 WJC: Playoffs Other TSN 854 NFL Late Game CTV 674 NFL Early Game CTV 613 NFL Monday Football TSN 574 NFL Playoffs TSN 496 WJC: Prelim Canada Pre-Game TSN 475 WJC:Prelim Other TSN 420 NFL Saturday Football TSN 337 NFL Sunday Prime CTV2 336 NFL Thursday Football TSN 334 NFL Bonus TSN 331 NFL Sunday Prime TSN 321 NFL Playoffs Pre-Game TSN 314 Hockey Champ. Mondial Jr Canada RDS 296 NFL Pre-Game CTV 275 Auto Racing : Formula One TSN 274 NFL On CTV Live CTV 266

Source: Numeris, PPM, Total Canada, Total TV, Mo-Su 2a-2a, Consolidated, All Locations, Oct 26, 2020 to Jan 10, 2021 , Min. 3 Airings 9 top 20 sports events top 20 sports events A25-54 A18-34

A25-54 A18-34 Program Network AMA(000) Program Network AMA(000) WJC: Playoffs Canada TSN 1056.6 WJC: Playoffs Canada TSN 523 WJC: Prelim Canada TSN 705.3 WJC: Prelim Canada TSN 314 WJC: Playoff Canada Pre-Game TSN 299.1 WJC: Playoffs Canada Pre-Game TSN 141 WJC: Playoffs Other TSN 272.7 WJC: Playoffs Other TSN 118 NFL Monday Football TSN 244.7 NFL Monday Football TSN 108 NFL Late Game CTV 237 NFL Late Game CTV 94 NFL Early Game CTV 231.6 NFL Early Game CTV 94 NFL Playoffs TSN 214.1 NFL Playoffs TSN 75 WJC: Prelim Canada Pre-Game TSN 151 Basketball: Raptors Sportsnet 61 NFL Saturday Football TSN 150.8 NFL Saturday Football TSN 60 NFL Playoffs Pre-Game TSN 139.6 NFL Sunday Prime CTV2 58 WJC: Prelim Other TSN 137.9 Hockey Champ. Mondial Jr Canada RDS 57 NFL Sunday Prime CTV2 135.5 NFL Thursday Football TSN 57 NFL Thursday Football TSN 134.5 WJC: Prelim Canada Pre-Game TSN 56 NFL Bonus TSN 133.9 WJC: Prelim Other TSN 56 NFL Sunday Prime TSN 125.7 NFL Playoffs Pre-Game TSN 51 NFL Pre-Game CTV 112.5 NFL Bonus TSN 49 Basketball: Raptors Sportsnet 104.1 Basketball: Raptor Sportsnet 48 Basketball: Raptors Sportsnet 100.9 NFL Sunday Prime TSN 45 Hockey Champ. Mondial Jr Canada RDS 98 NFL Pre-Game CTV 45

Source: Numeris, PPM, Total Canada, Total TV, Mo-Su 2a-2a, Consolidated, All Locations, Oct 26, 2020 to Jan 10, 2021 , Min. 3 Airings 10 + top 20 specialty programs P2 (excluding sports) P2+ Program Network AMA(000) The Curse Of Oak Island History 923 W Sat Night Movie W Network 815 Star Trek: Discovery CTV Sci-Fi 750 W Sat Movie W Network 662 W Sun Movie W Network 610 Gold Rush Discovery 544 Highway Thru Hell Discovery 517 W Sun Night Movie W Network 503 Beyond Oak Island History 488 Celebrity I.O.U. HGTV 459 Alaskan Bush People Discovery 401 Saved By The Bell W Network 388 W Movie W Network 345 W Movie W Network 341 The Curse Of Oak Island History 330 W Movie W Network 306 W Sat Movie Early Prime W Network 291 W Movie W Network 282 Forged In Fire History 280 W Movie W Network 277

Source: Numeris, PPM, Total Canada, Total TV, Mo-Su 2a-2a, Consolidated, All Locations, Oct 26, 2020 to Jan 10, 2021 , Min. 3 Airings 11 top 20 specialty shows top 20 specialty shows A25-54 A18-34 (excluding sports) (excluding sports) A25-54 A18-34 Program Network AMA(000) Program Network AMA(000) The Curse Of Oak Island History 330 Celebrity I.O.U. HGTV 87 Star Trek: Discovery CTV Sci-Fi 310 The Curse Of Oak Island History 85 Gold Rush Discovery 218 Star Trek: Discovery CTV Sci-Fi 76 W Sat Night Movie W Network 187 W Sat Night Movie W Network 65 Saved By The Bell W Network 183 La Famille Groulx Canal Vie 62 Beyond Oak Island History 159 W Sat Movie W Network 54 Highway Thru Hell Discovery 157 Gold Rush Discovery 52 Celebrity I.O.U. HGTV 150 Hawaii 5-0 Series+ 45 W Sat Movie W Network 140 W Sun Night Movie W Network 45 W Sun Movie W Network 136 W Sun Movie W Network 44 Alaskan Bush People Discovery 124 Corner Gas Animated CTV Comedy 42 Forged In Fire History 116 Forged In Fire History 40 W Sun Night Movie W Network 115 Holiday Baking Championship Food Network 40 Holiday Baking Championship Food Network 104 Highway Thru Hell Discovery 38 La Famille Groulx Canal Vie 101 Keeping Up With The Kardashians E! 38 The Curse Of Oak Island History 99 Beyond Oak Island History 37 Corner Gas Animated CTV Comedy 87 Alaskan Bush People Discovery 37 Below Deck Slice 86 Le Résident Series+ 36 Bad Chad Customs Discovery 83 Supernatural CTV Sci-Fi 36 CBC News: America Votes CBC News Network 82 La Famille Est Dans Le Pré Canal Vie 36

Source: Numeris, PPM, Total Canada, Total TV, Mo-Su 2a-2a, Consolidated, All Locations, Oct 26, 2020 to Jan 10, 2021 , Min. 3 Airings 12 bonne année! Over 60% of the French Quebec population (almost 4.7 million people!) were watching the Bye Bye 2020 special during any given minute of the show!

RATING % P2+ 62.5% A25-54 61.9%

AMA (000) P2+ 4,662 A25-54 1,768

Source: Numeris PPM, Quebec Franco, Dec 31, 2020 13 TV viewing growing in BY2020/21

Total TV AMA (000) Trending P2+ Confirmed Data

World Juniors 5,400 U.S. Election 5,273 5,229 5,200 5,147 Launch of Fall content NBA + NHL Playoffs, continues Capitol Hill Riots 5,000 NFL begins 4,953 4,933 4,863 4,829 4,827 4,808 4,765 4,778 4,765 4,734 4,780 4,768 4,800 4,705 4,612 4,576 NBA Season Start 4,600 4,511 Staggered Fall 2020 4,400 content launch

4,200

4,000 w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o Aug 31 Sep 7 Sep 14 Sep 21 Sep 28 Oct 5 Oct 12 Oct 19 Oct 26 Nov 2 Nov 9 Nov 16Nov 23Nov 30 Dec 7 Dec 14 Dec 21 Dec 28 Jan 4

Source: Numeris PPM, Total Canada Mo-Su 6a-6a, Confirmed growth in TV viewing - adults 18+

Total TV AMA (000) Trending A18+ Confirmed Data

5,000 World Juniors U.S. Election 4,758 4,800 4,748 4,647 Launch of Fall content 4,600 continues Staggered Fall 2020 4,476 Capitol Hill Riots NBA + NHL Playoffs, content launch 4,441 4,406 4,377 NFL begins 4,353 4,371 4,345 4,331 4,400 4,291 4,304 4,305 4,269 4,226 4,200 4,152 4,131 NBA Season Start 4,042 4,000

3,800

3,600 w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o Aug 31 Sep 7 Sep 14 Sep 21 Sep 28 Oct 5 Oct 12 Oct 19 Oct 26 Nov 2 Nov 9 Nov 16Nov 23Nov 30 Dec 7 Dec 14 Dec 21 Dec 28 Jan 4

Source: Numeris PPM, Total Canada Mo-Su 6a-6a, Confirmed TV viewing steady for adults 25-54

Total TV AMA (000) Trending A25-54 Confirmed Data

1,800 World Juniors NBA + NHL Playoffs, U.S. Election 1,600 Launch of Fall content 1,545 NFL begins 1,438 continues 1,448 1,471 1,345 1,340 1,325 1,341 1,348 1,330 1,400 1,286 1,296 1,317 1,301 1,315 1,288 1,283 1,318 1,265 Capitol Hill Riots

1,200 Staggered Fall 2020 NBA Season Start Content Launch 1,000

800

600

400 w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o Aug 31 Sep 7 Sep 14 Sep 21 Sep 28 Oct 5 Oct 12 Oct 19 Oct 26 Nov 2 Nov 9 Nov 16Nov 23Nov 30 Dec 7 Dec 14 Dec 21 Dec 28 Jan 4

Source: Numeris PPM, Total Canada Mo-Su 6a-6a, Confirmed TV viewing steady for adults 18-34

Total TV AMA (000) Trending A18-34 Confirmed Data

World Juniors 650 U.S. Election NBA + NHL Playoffs, 600 NFL begins 578 600 563 Launch of Fall content 546 continues 550 550 528 529 525 524 522 512 512 Capitol Hill Riots 505 501 502 505 497 500 485 483 Staggered Fall 2020 NBA Season Start 450 content launch 400

350

300

250

200 w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o w/o Aug 31 Sep 7 Sep 14 Sep 21 Sep 28 Oct 5 Oct 12 Oct 19 Oct 26 Nov 2 Nov 9 Nov 16Nov 23Nov 30 Dec 7 Dec 14 Dec 21 Dec 28 Jan 4

Source: Numeris PPM, Total Canada Mo-Su 6a-6a, Confirmed Winter/Spring Programming leading ladies steal the show

The Equalizer Coroner Call Me Kat! LAUNCHES FEB 7 RETURNS FEB 3 Thursdays on CTV Queen Latifah stars as a vigilante seeking Starring Serinda Swan as Dr. Jenny Cooper redemption and justice Big Bang Theory’s Mayim Bialik is a 39- year-old single struggling against society and her mother LAUNCHES FEB 3 Starring Adrienne C. Moore and ’s Meredith MacNeill 19 audience favourites to catch right now coming soon

Punky Brewster Farmhouse Facelift DEBUTS THIS MARCH COMING THIS SPRING

Holmes Family Effect NEW SEASON BEGINS FEB 7 BEGINS FEB 14

Junior Chef Showdown LAUNCHING THIS SPRING 21 en français

Star Académie Les Pays d’en haut Caméra Café BEGINS FEB 14 AIRING NOW AIRING NOW

Big Brother Célébrités Les Mecs Les Beaux Malaises La Maison Bleue AIRING NOW AIRING NOW AIRING NOW AIRING NOW 22 in case you missed it

check out these additional research reports

the 10 key factors driving ad nation Peak Performance: Advertising advertising effectiveness Ipsos Canada Effectiveness that Lasts

What has Mark Ritson, the outspoken marketing This new research, conducted by Ipsos and Accenture assessed $700M+ of media spend in Canada, consultant and industry pundit, learned from his review commissioned by thinktv, identifies how the media covering 105 brands across four verticals. The research of 50 years of Effie winners? In this highly engaging and habits of the advertising and media communities differ clearly outlines the ways different advertising channels informative talk, Mark outlines the 10 key factors that from the rest of Canada, and how those differences impact sales, what that impact is in the short and long- drive advertising effectiveness. impact our assumptions of general media usage. term, and how TV and digital work together. learn more » learn more » learn more »

effectiveness in context target the (whole) market online businesses on tv

Peter Field’s latest report explores the damage being Byron Sharp famously challenged a number of Digital companies continue to invest heavily in TV done as companies increasingly cut long-term brand traditionally held beliefs in his ground-breaking book advertising. TV spend by internet-related companies is investment in favour of short-term sales activation, and 'How Brands Grow'. We commissioned MediaCom up 30% from last year. highlights how the “60/40 rule” changes depending on Business Science to examine Sharp's best practices and the context. how they apply in Canada.

learn more » learn more » learn more » learn more »

23 reach us @ [email protected]

@thinktvca

thinktv.ca