Direct Tests of Cumulative Prospect Theory⇤
B. Douglas Bernheim † Charles Sprenger‡ Stanford University and NBER UC San Diego
First Draft: December 1, 2014 This Version: November 8, 2016
Abstract Cumulative Prospect Theory (CPT), the leading behavioral account of decision making under uncertainty, assumes that the probability weight applied to a given outcome depends on its ranking. This assumption is needed to avoid the violations of dominance implied by Prospect Theory (PT). We devise a simple test involving three-outcome lotteries, based on the implication that compensating adjustments to the payo↵s in two states should depend on their rankings compared with payo↵s in a third state. In an experiment, we are unable to find any support for the assumption of rank dependence. We separately elicit probability weighting functions for the same subjects through conventional techniques involving binary lotteries. These functions imply that changes in payo↵rank should change the compensating adjustments in our three-outcome lotteries by 20-40%, yet we can rule out any change larger than 7% at standard confidence levels. Additional tests nevertheless indicate that the dominance patterns predicted by PT do not arise. We reconcile these findings by positing a form of complexity aversion that generalizes the well-known certainty e↵ect.
JEL classification: D81, D90 Keywords:ProspectTheory,CumulativeProspectTheory,RankDependence,CertaintyEquiv- alents.
⇤We are grateful to Ted O’Donoghue, Colin Camerer, Nick Barberis, Kota Saito, and seminar participants at Cornell, Caltech, and Gary’s Conference (UC Santa Barbara) for helpful and thoughtful discussions. Fulya Ersoy, Vincent Leah-Martin, Seung-Keun Martinez, and Alex Kellogg all provided valuable research assistance. †Stanford University, Department of Economics, Landau Economics Building, 579 Serra Mall, Stanford, CA 94305; [email protected]. ‡University of California San Diego, Rady School of Management and Department of Economics, 9500 Gilman Drive, La Jolla, CA 92093; [email protected]. 1 Introduction
Prospect Theory (PT), as formulated by Kahneman and Tversky (1979), provides a flexible account of decision making under uncertainty that accommodates a wide variety of departures from the Expected Utility (EU) paradigm. As a result, it has been enormously influential throughout the social sciences. In contrast to the EU formulations of von Neumann and Mor- genstern (1944), Savage (1954), and Samuelson (1952), a central premise of PT holds that utility is non-linear in proabilities, with highly unlikely events receiving greater proportionate weight than nearly certain ones. This feature reconciles PT with important behavioral puzzles such as the famous Allais (1953)paradoxes,aswellasthesimultaneouspurchaseoflotterytickets and insurance, as in Friedman and Savage (1948). Probability weighting is also well-supported by simple and widely replicated laboratory experiments.1 Unfortunately, the formulation of probability weighting embedded in PT leads to conceptual di culties because it implies violations of first-order stochastic dominance even in relatively simple settings. This is a serious flaw given the broad consensus that this property renders a model of decision making unappealing on both positive and normative grounds.2 To understand the problem, consider a lottery that pays X with probability p;forourcurrentpurpose,we will leave other events and payo↵s unspecified. Now imagine a second lottery, identical to the first, except that it splits the aforementioned event, paying X and X " each with probability p/2.3 Given the S-shape of the probability weighting function, we can choose p so that the total weight assigned to two events occurring with probability p/2discretelyexceedstheweight
1For example, when graphing the empirical certainty equivalent, C, for a lottery that pays X with probability p and 0 with probability 1 p, one typically finds an inverse S-shaped pattern, with pX exceeding C for moderate- to-large values of p (as risk