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C O M M E N T EDITOR Love it or hate it, the Christmas and New Year period can be a useful marker – time to take stock, professionally and personally. Of course, looking back isn’t always a comfortable experience and this past year is more likely than most to hold some difficult memories – of failures, financial troubles, missed opportunities and disappointment. But, beyond a deep sigh of relief and a toast to better things around the corner, good leaders won’t linger too long on the bad memories. Speaking at an event for Barclays Commercial this month, business mentor and broadcaster René Carayol slammed the undue negativity of the British media during the recession and highlighted the many success stories out there. He urged leaders to be positive and to rise to the challenge, saying, “We need to march ourselves out of recession”. He added that “great It’s time to leaders are found when they are truly needed”. take stock, It’s this positive, forward-looking approach that all managers should adopt in the coming months, professionally regardless of their current position or relative and personally. success in 2009. Identify the weak points in your team, yes, but more importantly focus on your But good strengths and harness them to the full in 2010. In this edition, we ask how best to improve team leaders won’t performance without crushing morale. As our linger too long managers and academics agree, it’s all about positive, constructive criticism. We also look forward on the bad to one of the most exciting developments in English memories football this decade – the National Football Centre. Now that The FA has finally given it the go-ahead, we speak with Gérard Houllier, technical director of the French Football Federation, about what France’s Clairefontaine has done for the national game and his hopes for the future of English football. There is much we can learn from the methods and approaches in other cultures, as highlighted by our article on brand development. Having taken the helm at Dutch club FC Twente, Steve McClaren has experienced one of the most distinct football styles and cultures around. We ask experts at some of the world’s biggest marketing agencies about the value of building and managing a great brand. Whatever 2009 held for you, having the support of forward-thinking organisations like the LMA will put you in the best possible position to make 2010 a winner. From the LMA and The Manager, have a fantastic New Year. Alice Hoey Editor Published for the LMA by Caspian Publishing Ltd. Opinions expressed by contributors are their own. Reproduction in whole or in part without written permission is strictly prohibited. Publishing enquiries: 020 7368 7177 Fax: 020 7368 7178 www.caspianpublishing.co.uk Editor: Alice Hoey Group editor: Keith Ryan Account manager: Tina Franz Creative director: Nick Dixon Art editor: Clare Meredith Production manager: Karen Gardner Advertisement manager: Matthew Blore Commercial director: Roger Beckett Founder and communications director: Matthew Rock Founder and editorial director: Stuart Rock Picture credits: Action Images/Getty Images/Alamy/Rex Features/istockphoto The League Managers Association The Camkin Suite, 1 Pegasus House, Tachbrook Park, Warwick CV34 6LW Tel: 01926 831 556 Email: [email protected] www.leaguemanagers.com For annual subscription (£20 for four issues): 020 7368 7200 Fax: 020 7368 7201 or subscribe online at www.themanagermagazine.com WINTER ISSUE THE LINE-UP 20 12 12 40 28 04 KICKING OFF 08 McCall and Peter Jackson. News and views from the past quarter-season. 36 LAWRIE MCMENEMY on how the manager’s job has 08 TONY PULIS changed, career influences and Despite lacking the budget of sport in the community. many of their competitors, Stoke City continue to perform beyond 38 THE PIONEERS expectations. We ask Tony Pulis for Looking back at the early greats of the secret of his success. football management. 12 THE MAIN EVENT 40 CENTRE OF An impressive line-up and lively ATTENTION debate made the inaugural LMA As the National conference a must-attend event. comedian Stephen K Amos. Football Centre Here are the highlights, including finally gets Arsène Wenger and Archie Norman. 27 AGAINST ALL ODDS the go-ahead, Anna Hemmings’ story of we ask Gérard 16 THE ID CARD perseverence and mental strength Houllier How do you define a club’s brand – has resonance for us all. why France’s 16 style of play, values, logo? Steve Clairefontaine is McClaren joins the brand experts 28 KEEPING UP such an inspiration. for the debate. APPEARANCES Roy Hodgson and corporate image 43 LMA EVENTS 20 ODD ONE OUT consultant Lucinda Slater provide Highlights from Leaders In any team there will be specialists. some helpful tips on making friends in Football. We ask cricket coach Duncan and influencing people. Fletcher what that means for 44 INSPIRATIONAL a leader. 32 MUST TRY The LMA 1,000 Club Hall of Fame HARDER celebrates longevity and experience 22 THE ZONE What’s the best in management. We meet the 18 What is it and how way to give club members. do you get there? 32 constructive With Aidy criticism? 48 10 MINUTES WITH... Boothroyd and 54 With Stuart Stuart Gray. KICKINGOFF News aNd views froM the DUGoUt Now for the real recovery with many people facing pressure performance. Beyond the Barriers is the to get results fast and concerns brainchild of anna Hemmings, a former over potential redundancies and Olympian and world champion kayaker, and pay-cuts, stress levels are likely dorian dugmore, an expert in cardiovascular to be dangerously high. For a and exercise medicine and president and business, that can result in a high founder of wellness international at adidas. staff absentee rate and an under- Through tailored workshops, performing workforce that is suffering presentations and coaching sessions, from poor health and low morale. delivered by experts from sport, health Now, a new programme aims to help and business, Beyond the Barriers aims to companies re-examine their approach equip individuals with the tools they need to employee well-being and ensure staff to get themselves in shape and, ultimately, are in the peak of health, happiness and help drive business forward. Pitch Perfect 54% some highly cringe-worthy management speak has of employees pervaded the english language. But football managers, rest at ease – you are not responsible. Business gobbledigook, think you see, makes perfect sense when spoken by the gaffer. supporting the same Say what? Boardroom changing room team as “Going forward” a vague and over-used term that Tactic whereby players move your boss can normally be omitted from up the pitch in order to attack a sentence with absolutely no and score. and peers effect on its meaning. can improve “low-hanging The quick wins or targets that are area of a player that, if not your career fruit” easiest to achieve. carefully guarded, is most likely prospects to result in lengthy extra time. “close of play” The end of the working day. Used when the final whistle blows. in the context of deadlines or That’s it, finito. Time to assess orders rather than anything nice, what went wrong or right, make like “shall we meet for a beer at changes and then focus fully on 58% close of play?” the next game. “think outside Think laterally about something. avoid focusing too heavily on said being a the box” Consider it from a different goalmouth action. ensure your rival supporter perspective (i.e. “what you’ve come midfield and defence are also can make you up with so far isn’t good enough”). rock solid. “throw a curve- do or say something unexpected, like Perform a rather impressive the butt of ball” “i’d like a pay cut please – i’m really throw-in that heads in one office jokes quite a waste of space” or “i think i direction before whizzing off in speak for everyone when i say how entirely the other. sure to confuse much i enjoy these ‘idea showers’.” the opposition. (source: Theladders.co.uk) 4 The Manager KICKINGOFF RICHA R D B E V A N News aNd views froM the DUGoUt aiMiNG hiGh iN 2010 2009 was a highly successful year for the LMa. we continue to work to improve the quality and variety of our services to members, and to represent their collective views to effect positive change. Our growth is supported by the relationships that we build within the game and the continued expansion of our commercial programme. The AppreNticeShips Manager sits at the heart of this. Meanwhile, our inaugural annual Management Conference at the emirates stadium, GooD for featured in this edition, reinforced the value that the LMa and its members can deliver to corporate partners. i would busiNess like to thank the team at Caspian for their support across according to research by YouGov on the magazine and conference, and specifically our editor, behalf of the National apprenticeship alice Hoey, for her outstanding contribution. service (NAS), 80 per cent of people in November, we also celebrated the 18-strong LMa are more likely to use a business if Hall of Fame 1,000 Club at our flagship fundraising dinner. it supports young people through Having managed over 1,000 club first team league and apprenticeship schemes. This puts cup games is a remarkable achievement in an industry it on a par with having Fair Trade characterised by instability and short-termism. we’ll agreements with suppliers and continue to provide world-class support, advice and strong environmental credentials in development programmes to the next generation of influencing consumer spending.