c o m m e n t e d i t o r

Love it or hate it, the Christmas and New Year period can be a useful marker – time to take stock, professionally and personally. Of course, looking back isn’t always a comfortable experience and this past year is more likely than most to hold some difficult memories – of failures, financial troubles, missed opportunities and disappointment. But, beyond a deep sigh of relief and a toast to better things around the corner, good leaders won’t linger too long on the bad memories. Speaking at an event for Barclays Commercial this month, business mentor and broadcaster René Carayol slammed the undue negativity of the British media during the recession and highlighted the many success stories out there. He urged leaders to be positive and to rise to the challenge, saying, “We need to march ourselves out of recession”. He added that “great It’s time to leaders are found when they are truly needed”. take stock, It’s this positive, forward-looking approach that all managers should adopt in the coming months, professionally regardless of their current position or relative and personally. success in 2009. Identify the weak points in your team, yes, but more importantly focus on your But good strengths and harness them to the full in 2010. In this edition, we ask how best to improve team leaders won’t performance without crushing morale. As our linger too long managers and academics agree, it’s all about positive, constructive criticism. We also look forward on the bad to one of the most exciting developments in English memories football this decade – the National Football Centre. Now that The FA has finally given it the go-ahead, we speak with Gérard Houllier, technical director of the French Football Federation, about what France’s Clairefontaine has done for the national game and his hopes for the future of English football. There is much we can learn from the methods and approaches in other cultures, as highlighted by our article on brand development. Having taken the helm at Dutch club FC Twente, Steve McClaren has experienced one of the most distinct football styles and cultures around. We ask experts at some of the world’s biggest marketing agencies about the value of building and managing a great brand. Whatever 2009 held for you, having the support of forward-thinking organisations like the LMA will put you in the best possible position to make 2010 a winner. From the LMA and The Manager, have a fantastic New Year.

Alice Hoey Editor

Published for the LMA by Caspian Publishing Ltd. Opinions expressed by contributors are their own. Reproduction in whole or in part without written permission is strictly prohibited. Publishing enquiries: 020 7368 7177 Fax: 020 7368 7178 www.caspianpublishing.co.uk Editor: Alice Hoey Group editor: Keith Ryan Account manager: Tina Franz Creative director: Nick Dixon Art editor: Clare Meredith Production manager: Karen Gardner Advertisement manager: Matthew Blore Commercial director: Roger Beckett Founder and communications director: Matthew Rock Founder and editorial director: Stuart Rock Picture credits: Action Images/Getty Images/Alamy/Rex Features/istockphoto The League Managers Association The Camkin Suite, 1 Pegasus House, Tachbrook Park, Warwick CV34 6LW Tel: 01926 831 556 Email: [email protected] www.leaguemanagers.com For annual subscription (£20 for four issues): 020 7368 7200 Fax: 020 7368 7201 or subscribe online at www.themanagermagazine.com winter issue the line-up

20 12 12 40 28

04 kicking off 08 McCall and Peter Jackson. News and views from the past quarter-season. 36 lawrie mcmenemy on how the manager’s job has 08 tony pulis changed, career influences and Despite lacking the budget of sport in the community. many of their competitors, Stoke City continue to perform beyond 38 the pioneers expectations. We ask Tony Pulis for Looking back at the early greats of the secret of his success. football management.

12 the main event 40 Centre of An impressive line-up and lively attention debate made the inaugural LMA As the National conference a must-attend event. comedian Stephen K Amos. Football Centre Here are the highlights, including finally gets Arsène Wenger and Archie Norman. 27 against all odds the go-ahead, Anna Hemmings’ story of we ask Gérard 16 the ID card perseverence and mental strength Houllier How do you define a club’s brand – has resonance for us all. why France’s 16 style of play, values, logo? Steve Clairefontaine is McClaren joins the brand experts 28 keeping up such an inspiration. for the debate. appearances Roy Hodgson and corporate image 43 lma events 20 odd one out consultant Lucinda Slater provide Highlights from Leaders In any team there will be specialists. some helpful tips on making friends in Football. We ask cricket coach Duncan and influencing people. Fletcher what that means for 44 inspirational a leader. 32 must try The LMA 1,000 Club Hall of Fame harder celebrates longevity and experience 22 the zone What’s the best in management. We meet the 18 What is it and how way to give club members. do you get there? 32 constructive With Aidy criticism? 48 10 minutes with... Boothroyd and 54 With Stuart Stuart Gray. Kickingoff News and views FROM THE DUGOUT Now for the real recovery With many people facing pressure performance. Beyond the Barriers is the to get results fast and concerns brainchild of Anna Hemmings, a former over potential redundancies and Olympian and world champion kayaker, and pay-cuts, stress levels are likely Dorian Dugmore, an expert in cardiovascular to be dangerously high. For a and exercise medicine and president and business, that can result in a high founder of Wellness International at adidas. staff absentee rate and an under- Through tailored workshops, performing workforce that is suffering presentations and coaching sessions, from poor health and low morale. delivered by experts from sport, health Now, a new programme aims to help and business, Beyond the Barriers aims to companies re-examine their approach equip individuals with the tools they need to employee well-being and ensure staff to get themselves in shape and, ultimately, are in the peak of health, happiness and help drive business forward. Pitch perfect 54% Some highly cringe-worthy management speak has of employees pervaded the English language. But football managers, rest at ease – you are not responsible. Business gobbledigook, think you see, makes perfect sense when spoken by the gaffer. supporting the same Say what? Boardroom Changing room

team as “Going forward” A vague and over-used term that Tactic whereby players move your boss can normally be omitted from up the pitch in order to attack a sentence with absolutely no and score. and peers effect on its meaning. can improve “Low-hanging The quick wins or targets that are Area of a player that, if not your career fruit” easiest to achieve. carefully guarded, is most likely prospects to result in lengthy extra time. “Close of play” The end of the working day. Used When the final whistle blows. in the context of deadlines or That’s it, finito. Time to assess orders rather than anything nice, what went wrong or right, make like “shall we meet for a beer at changes and then focus fully on 58% close of play?” the next game. “Think outside Think laterally about something. Avoid focusing too heavily on said being a the box” Consider it from a different goalmouth action. Ensure your rival supporter perspective (i.e. “what you’ve come midfield and defence are also can make you up with so far isn’t good enough”). rock solid. “Throw a curve- Do or say something unexpected, like Perform a rather impressive the butt of ball” “I’d like a pay cut please – I’m really throw-in that heads in one office jokes quite a waste of space” or “I think I direction before whizzing off in speak for everyone when I say how entirely the other. Sure to confuse much I enjoy these ‘idea showers’.” the opposition. (Source: Theladders.co.uk)

 The Manager Kickingoff R i c h a r d B e v a n News and views FROM THE DUGOUT aiming high in 2010 2009 was a highly successful year for the LMA. We continue to work to improve the quality and variety of our services to members, and to represent their collective views to effect positive change. Our growth is supported by the relationships that we build within the game and the continued expansion of our commercial programme. The Apprenticeships Manager sits at the heart of this. Meanwhile, our inaugural Annual Management Conference at the Emirates stadium, good for featured in this edition, reinforced the value that the LMA and its members can deliver to corporate partners. I would business like to thank the team at Caspian for their support across According to research by YouGov on the magazine and conference, and specifically our editor, behalf of the National Apprenticeship Alice Hoey, for her outstanding contribution. Service (NAS), 80 per cent of people In November, we also celebrated the 18-strong LMA are more likely to use a business if Hall of Fame 1,000 Club at our flagship fundraising dinner. it supports young people through Having managed over 1,000 club first team league and apprenticeship schemes. This puts cup games is a remarkable achievement in an industry it on a par with having Fair Trade characterised by instability and short-termism. We’ll agreements with suppliers and continue to provide world-class support, advice and strong environmental credentials in development programmes to the next generation of influencing consumer spending. managers so that more can reach or get near this milestone. It will be good news for firms in the We all look forward to South Africa 2010. After the leisure, travel and tourism sector, which carnival atmosphere at the draw in Cape Town, it will took on 6,300 apprentices in 2008, clearly be a unique event. But something else stands out and should spur on more companies to from recent months – the handball that saw France qualify. consider such schemes. Incorrect decisions such as this are preventable. We will The research was commissioned challenge the game to explore new ways to ensure better, for the launch of the NAS’ Good more accurate decision-making. With the engagement of for Business initiative, which our members, we reviewed the use of additional assistant aims to increase the number of referees during the first part of this season’sE uropa League. apprenticeships available to 16-18-year- While not yet perfect, it is a step in the right direction. We olds in England by highlighting the applaud FIFA and UEFA for continuing the trial into the benefits for employers. new year. But more can be done. The trialling of goal-line technology is a must, as is continuing to improve the quality of refereeing in professional football. We call on all decision- makers in the game to seize any opportunity to change the 94% status quo and make the game fairer, more professional and better for managers, players and fans. of people think it is On behalf of the LMA, I wish you all a very happy important that firms New Year. take on apprentices during the recession For more information on the LMA’s Corporate Management Network, please contact Jim Souter on 07769 906295 (Source: Theladders.co.uk)

The Manager  Sun, surf, soccer

Having coached in California for Laguna Niguel, and spent several and prepared the surface for the five weeks over the summer, Aidy days observing the Surf Cup, a Motorbike World Championships,” Boothroyd predicts a positive tournament for under-14s and he recalled. future for football in the US under-16s. While football has an But one of the main differences and great opportunities for UK established and growing following between youth clubs in the managers. “The game is growing in California, he found that the UK and California’s coaching very fast and particularly at youth facilities were still sadly lacking. “I organisations, says Boothroyd, level,” he says. “The Californian played on a polo field, a baseball is that players who are scouted climate provides a year-round outfield and a gridiron,” he says. in California are asked to pay opportunity to take a break, Boothroyd was also struck by for their coaching. However, experience a totally different the fact that stadia are treated the investment can pay off. culture and help teach the game primarily as a source of income in “Football can be a great way into to some very willing students.” the US. “After one Galaxy game, a university degree in the US, so Boothroyd took 34 coaching as soon as the final whistle went investing in their child’s talent sessions at Cal South, West and the players were off the pitch, early on can save parents a lot of Coach, San Diego Surf and lorries loaded with dirt drove on money further down the line.” Making a stand Ipswich Town have renamed their north stand in honour of the late Sir Bobby Robson. In his 13-year spell as manager of the club, Sir Bobby took Ipswich to FA Cup and UEFA Cup glory. Meanwhile, West Ham have renamed their Centenary Stand after Sir Trevor Brooking, whose allegiance to the side spanned his entire 29-year career. Brooking, now director of football development at The FA, also had short stints as caretaker manager of the club and as a director.

The Manager Positive signs EXTRA TIME

increase in Hull City manager Phil Brown 5% Champions and six of his coaches have completed the BUPA Great League crowds in North Run. Wearing the club 2009/10 stripes, the “magnificent seven” joined 54,000 runners barclays to tackle the 13.1 miles from Newcastle to South Shields. 90% Premier Bryan Robson, OBE, and League grounds full Bryan Gunn have taken part in a celebrity football match at Truro City FC to help raise funds for the but...75% of Children’s Hospice. When Burnley’s reserve topflight clubs team were a man down froze or reduced against the Liverpool reserves at Tranmere’s Prenton Park, season ticket prices Owen Coyle stepped into the breach. While his side lost the game, Coyles proved he hasn’t lost his touch. In the name Phil Parkinson held a Q&A session with aspiring of research football coaches at Charlton’s Lawrie McMenemy was honoured Sparrows Lane. The event was held in conjunction with The to put his name and support Prince’s Trust and in support behind a new multi- of the Charlton Athletic disciplinary football Community Trust. research and consultancy Arsène Wenger joined four of Arsenal’s players to centre at Southampton meet patients and help raise Solent University. The money for Great Ormond Street’s Lawrie McMenemy Centre Children’s charity. The players, for Football Research who dressed up as furry animals for the occasion, was opened by sports also donated a day’s wages minister Gerry Sutcliffe in to the fund. September and builds on the Reading hosted the university’s position as a leader in Heroes Cup charity game in November, in which a team of sports-related courses. celebrities represented England Speaking at the launch, McMenemy against The Rest of the said, “The football industry is World, managed by Lawrie increasingly recognising the Sanchez. The match raised importance of strengthening money for Help for Heroes, the Coca-Cola Football relationships with the academic League’s official charity for community and the expertise it offers.” 2009/10.

The Manager TO CONTINUE READING THE MANAGER MAGAZINE DOWNLOAD THE APP NOW

SUBSCRIPTION OFFER!

12 MONTHS FOR JUST

£12.99£11.99