THE MAGAZINE OF THE LEAGUE ISSUE 19 MANAGERS ASSOCIATION £7.50

ENTER THE DRAGON WALES’ CHRIS COLEMAN ON LEADING FOR CLUB AND COUNTRY

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FROM THE EDITOR

Practice makes perfect. Oh, that although relatively short, has it were as simple as that. Even been anything but uneventful. “DIFFERENT IS NOT assuming you are passionate, When he accepted the ALWAYS BETTER, BUT determined and resilient enough to opportunity to work in Greece NOT THINKING ABOUT get stuck in, time and again, or that during a financial crisis for you have the ability and patience the country and his club, he HOW WE COULD DO to absorb the tidal wave of new discovered that some of the THINGS DIFFERENTLY information and skills, actually best lessons in life are the acquiring those hours of practice toughest and can come from IS DEFINITELY WORSE” can be a challenge in itself. unexpected quarters. CATHERINE MALLYON, RSC A manager just starting out on Sligo Rovers manager Ian his or her career journey can find Baraclough has had a similarly themself in a Catch-22 situation, short-but-steep learning curve as the boards of clubs and other since taking the full leap from In this edition, we also examine businesses are reluctant to put player to manager four years the hows and whys of innovation, their hopes of success in the ago. At the helm of the League asking if going off script and trying hands of a novice, however keen. of Ireland side, Baraclough has something a bit different is always Understandably, they are looking demonstrated beautifully the a good idea. Catherine Mallyon, for someone with proven success complexities of modern-day Executive Director of the Royal and, as we examine in more detail management – no longer simply Shakespeare Company, and Scott on page 24, a positive and trusted about coaching, but also engaging Drawer, Athletic Performance personal brand. with the community, planning and Manager at the Rugby Football What’s more, how proficient implementing changes in the club Union, are among those sharing someone is cannot be judged by stadium and juggling finances. And their wisdom. the quantity of their experience all this while trying to innovate Whether you’re throwing caution alone. Quality is just as important. and motivate to get results on the to the wind in the home straights of In our lead feature on page 12, we pitch and maintain momentum. the or sticking to tried and learn how the career journey of Read about his career journey so tested methods, we wish you the Wales manager Chris Coleman, far on page 30. very best of luck.

The League Managers Association, St. Editor Art Direction George’s Park, National Football Centre, Alice Hoey Trinorth Newborough Road, Needwood, Burton [email protected] www.trinorth.co.uk upon Trent, DE13 9PD Editor for LMA Photography Sue McKellar Action Images unless stated The views and opinions expressed [email protected] Head of business development by contributors are their own and Editorial Contributors Tim Munton not necessarily those of the League Matthew Amos [email protected] Managers Association, its members, Publishers Partnership and events manager o!cers or employees. Reproduction Jim Souter Alex Smith in whole or in part without written [email protected] [email protected] permission is strictly prohibited. www.leaguemanagers.com

1 ARTWORK VERSION 04

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Created by Matt Merralls across the four professional Created on 18.02.2014 leagues in English football will Matt Merralls come to a climax. 19.02.2014 It is only fitting to start this issue by paying tribute to the legendary 100% Artwork Scale former Preston and England winger Sir (right), who died Notes None. in February at the age of 91. The manner in which the world of THE VERY PINNACLE OF YOUR GAME football honoured Sir Tom was testimony to someone who was the epitome of the one-club man. We understand that it’s what happens in the box that really counts which is On LMA matters, it is an exciting SIGN OFF why there’s no finer way to mix business with pleasure than with a Private Box time for the association, most

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Client ...... Prices start from as little as £106 per day*. as well as assisting the development of those already in situ. Legal ...... There are many different facets to the work of the LMA and another key project this year will be the launch of a new website, as we to raise and debate key issues And on behalf of everyone expand our online presence. affecting the game. at the LMA, I would like to Technical issues in the game At national team level, I wish Roy congratulate in remain a primary focus and we Hodgson and the England team winning the first domestic trophy have recently concluded a first the very best in their preparations of the season. round of technical panel meetings for the World Cup this summer, in I wish all teams success in INITIALS Marketing Ltd with managers across the four what is a particularly exciting time performing to their potential for 7 Swallow Place, leagues as a professional vehicle for the country. the remainder of 2013/14. LONDON W1B 2AG 020 7747 7400 *Terms and conditions apply. Please visit www.clubwembley.wembleystadium.com or call 020 8795 9580 to find out more. 3 CONTENTS MARCH 2014 LEADERSHIP & MANAGEMENT

18 PERSPECTIVES: INNOVATION Is different always better? We ask experts in a range of fields for their thoughts and experience on doing things differently

30 6 KICKING OFF IN PROFILE: IAN BARACLOUGH News and numbers Since taking over at Sligo Rovers, 24 Baraclough has advanced his 10 COLUMN: HOWARD ME, INC skills in everything from money WILKINSON Who are you and what do you management to engaging with Is this the end of management stand for? and the community as we know it? are among those sharing their insight on 28 10 IDEAS: personal brand Teaching

36 A WORLD OF DIFFERENCE 44 THE APPLIANCE OF SCIENCE Barclays on the importance of David Epstein on nature v diversity and inclusion nurture in football

38 INFORMATION IS NOT 47 HOW TO... 42 KNOWLEDGE Hold a meeting THE INSIDER: STEVE MORGAN Amanda Goodall, Cass The Wolves chairman and Business School, on why 48 REMARKABLE: experienced businessman shares experience counts Triumph and despair his leadership insight

HEALTH & HAPPINESS 56 HAVE YOU TRIED... Corporate yoga? 54 50 CAN’T STOP, WON’T STOP THE MORNING AFTER 58 THE ESSENTIALS Follow Dr Dorian What happens after See what’s caught our eye Dugmore’s tips for the champagne stains this month staying energised have dried? With Jeremy Snape

4 CONTENTS

12 COVER STORY: CHRIS COLEMAN Honoured to lead the national side, the Wales manager ensures his players share his pride and ethos

PITCH SIDE

61 TIME FLIES 72 THE ROAD TO RIO The benefits of private air A glimpse into ’s transfer World Cup preparations

64 STYLE AND SUBSTANCE 74 PARK LIFE A more technical style of The latest from St George’s Park play is emerging, reveals Prozone 76 FAST, FURIOUS AND FUN 62 The growing role of futsal in HALL OF FAME: 67 LMA NEWS youth development Events and activities from the last quarter 80 JUST A MOMENT

5 NEWSBITES KICKING OFF WHAT’S MY BUSINESS IS MOTIVATION?

ON ITS TOES Given that the green shoots of What was your New Year’s resolution and have you economic recovery are only stuck to it? For many in management, the priority in just emerging, it may come as little surprise to hear that two 2014 will be implementing and responding to change, thirds of employees haven’t had says a new survey by learning and development a pay rise in the last 12 months. company Hemsley Fraser. More shocking, though, is that over a third have received no 99% OF MANAGERS incentives whatsoever, says Questioned about their main PLAN TO DEVELOP a REED survey. Perhaps that’s business challenges and plans for THEMSELVES IN 2014 why a similar proportion of the future, managers ranked change workers will be seeking out management top, suggesting many 86% BELIEVE a new role in 2014. For the 43 are still feeling the a!er-e"ects of DEVELOPING OTHERS IS per cent of businesses who are the economic crisis on business KEY TO THEIR ROLE worried about losing talent, it’s structures, resourcing and activities. time to think beyond financial Other priorities for 2014 include leveraging talent, achieving results rewards and get creative co-ordinating business development, with fewer resources and bringing about incentivising their most and activities aimed at engaging and through star performers. valuable resource. JE NE REGRETTE RIEN Sorry de#nitely is the hardest word, at least for the UK’s bosses. A recent survey found only #ve per cent of UK employees receive an apology when the boss makes a mistake and a third claim their boss rarely even acknowledges their errors.

It’s not just a matter for the and their teams. While just under many are afraid of tarnishing their manners police; failing to say sorry half of employees claim they image. 71 per cent admit that they is negatively impacting on how never or rarely get an apology, refrain from apologising for fear of employees trust their leaders and nearly 60 per cent of UK managers appearing incompetent and 29 per in their own engagement with believe they always say sorry. cent fear looking weak. their companies. Why are managers so shy of With 30 per cent of UK staff But according to the Global the S word? Despite half of them saying they trust managers less Leadership Pulse survey there acknowledging that owning up to today than in the past, it’s an issue also appears to be a breakdown in mistakes is one of the key things bosses would do well to address, communication between leaders leaders can do to inspire trust, starting with that magic word.

6 NEWSBITES READY FOR YOUR CLOSE-UP? In the near future, we’ll be picking our lunch from our teeth, straightening our ties and combing our hair before a conference call.

A recent survey by Polycom found that According to the survey, over half of business leaders and managers the main drivers towards are likely to opt for video as a collaboration using video-conferencing tool in three years. Over three quarters of are enabling more flexible those surveyed (all at decision-maker level) working and the ability to hold inter- already use video-conferencing, with 56 office and inter-regional meetings, with per cent of them taking part in video calls at holding meetings internationally and for least once a week. new business or sales coming close behind. AND NOW FOR THE SCIENCE BIT... GET UP, STAND UP

Football managers may be efficiently our bodies control the susceptible to a host of stress- glucose levels in our blood as “STANDING FOR related health issues, but there’s well as the activity of the enzyme one thing they can be thankful for lipoprotein lipase, which breaks THREE HOURS – they are anything but sedentary. down fats in the blood. The less EVERY DAY According to recent research, sitting active we are, the less active the for long periods every day is even enzyme and the higher the levels of WOULD BE THE worse for our health than scientists fats and triglycerides in the blood, EQUIVALENT OF suspected, potentially cutting life upping the risk of cardiac disease. expectancy by around two years. A study by a team of researchers RUNNING ABOUT The really bad news for the at the University of Chester found 10 MARATHONS majority of us who sit to work, that standing for three hours every travel and relax – one study found day for a week increases the heart A YEAR” it can add up to as much as 12 hours rate by 10 beats a minute, equivalent a day – is that exercise may not be to burning 50 calories an hour or enough to counter the effects, nor 30,000 over the course of a year. “If to undo the damage already done you want to put that into activity to our bodies. terms,” said Dr Buckley, who led the Scientists found that how study, “it would be the equivalent of sedentary we are affects how running about 10 marathons a year.”

7 INFOGRAPHICS GO FIGURE Despite the squeeze on people’s wallets, it takes more than money to attract and retain good staff these days. People want to be appreciated and motivated, say two new surveys.

CREATIVE MOTIVATE ME INSPIRATION

46% wouldn’t 33% of 27% of men 87% would be be inspired women would would like a more motivated to bring more like more more effective by personal talent to work training and leader to development, by a bigger development inspire them training and 25% salary opportunities external learning of people in arts and (Source: peer1 hosting) opportunities culture are inspired by their company’s work TRY HARDER?

36% 86% feel they could be twice as productive believe their talents are not being nurtured

6% in finance feel the same

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36% feel they could be twice as productive

86% believe their talents are not being nurtured INFOGRAPHICS

THAT’S IT, I QUIT!

13%see a lack of financial rewards

19%feel unappreciated

19%are disengaged in their work

22%see a lack of faith in the leadership team (Source: Benchmark Recruit) MY JOB IS... 39% a stepping stone 19% a dead-end (Source: Benchmark Recruit)

26% 16% perfect a stop-gap

9 36% LEADERSHIP & MANAGEMENT

KNOW YOUR ROLE Technical director, director of football, sporting director – who are they, what do they do, and do we need them? asks .

Can using these functions really anything falling in between would player before he becomes one, to be work in a game that, for years, rest with Jimmy. We had a mean, a communicator and a strategist with has seen the manager operate as lean structure that worked because the temperament and resilience to master of all he surveys? In short, we had a clearly de!ned, realistic perform one of the toughest jobs in yes; it can work and has worked. For philosophy, which translated into the world. At all times, he will have to years, Sir and Arsène a realistic strategy and objectives. be able to perform e"ectively under Wenger ful!lled all of these roles, but Roles and responsibilities were the very intensive scrutiny of the crucially it was having time in one very clear, understood and agreed. public and the media. club that allowed them to slowly Management meetings between The LMA’s Leadership, Personal develop and grow into the skins of the three of us were short and to Development and Wellbeing these very di"erent functions. the point and, most importantly, Programme, including the new However, men like these are there was always e"ective Diploma in Football Management, increasingly rare in a world where managerial tenures continue to “THE MANAGER WILL STILL NEED TO BE A fall so dramatically. Owners are LEADER WITH A BURNING PASSION AND A understandably reluctant to place their hopes of success and growth WILLINGNESS TO MAKE THE BIG DECISIONS” in the hands of someone who may be dismissed in 18 months. It makes sense to seek alternative communication, honesty and trust is designed to continue a manager’s ways to ensure continuity in the between all key sta". The structure learning journey throughout his overall strategy and operation of worked; in our !rst full season we career and add value to existing the club. It is here that effectively were promoted back into the First coach education provision. The led technical directors, directors of Division (now the Barclays Premier ongoing sharing of knowledge football and sporting directors can League) a#er an absence of 55 years. and experience within the have their niche. As always, the We were still there when I le# to join professional game will continue to devil will be in the detail and, as in She$eld Wednesday two years later. raise standards across the board. any big business, clearly defined Among the many qualities This, and the broader focus of the roles and responsibilities are demanded of the modern football programme across all other relevant key, including, most importantly, manager, adaptability and realism areas, will equip managers with the how cohesively the incumbents will be two of the most critical. insights and practical techniques interface with the managers. However, at the core of the role, required in the modern game. Prior to taking my !rst job in the traits required to win matches The evolution of the traditional 1980 as manager of Notts County, will remain the same as they have manager’s role will undoubtedly lengthy discussions took place always been. be one of those challenges and between the chairman, Jimmy The manager will still need to managers will strive to ensure Sirrell and myself as to how we be a leader with a burning passion that the journey, with its highs and three would operate. Responsibility and a willingness to make the big lows, eventually enables them for the team would be mine; the decisions, plus the ability to pick the to command the con!dence and chairman would be responsible right team on and o" the !eld. He will respect required to sit as masters of for business and !nance; and always need the insight to spot a star all they survey.

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