THE MAGAZINE OF THE LEAGUE ISSUE 19 MANAGERS ASSOCIATION £7.50 ENTER THE DRAGON WALES’ CHRIS COLEMAN ON LEADING FOR CLUB AND COUNTRY LEADERSHIP · INSIGHT · INSPIRATION SPONSORED BY 12 WELCOME FROM THE POST ROOM TO THE BOARD ROOM, EVERYONE THINKS THEY CAN BE THE MANAGER OUT NOW ‘peerless insights’ – Observer ‘a trove of interesting material’ – Independent on Sunday Book of the Week ‘its depth of shared knowledge is huge’ – FourFourTwo The biggest names in football management reveal the secrets to successful leadership and surviving under pressure Available in hardback, ebook and audiobook www.themanager2013.com | TheManager2013 | @TheManager2013 Published with the support of the LMA, Barclays and Deloitte 2 FROM THE EDITOR Practice makes perfect. Oh, that although relatively short, has it were as simple as that. Even been anything but uneventful. “DIFFERENT IS NOT assuming you are passionate, When he accepted the ALWAYS BETTER, BUT determined and resilient enough to opportunity to work in Greece NOT THINKING ABOUT get stuck in, time and again, or that during a financial crisis for you have the ability and patience the country and his club, he HOW WE COULD DO to absorb the tidal wave of new discovered that some of the THINGS DIFFERENTLY information and skills, actually best lessons in life are the acquiring those hours of practice toughest and can come from IS DEFINITELY WORSE” can be a challenge in itself. unexpected quarters. CATHERINE MALLYON, RSC A manager just starting out on Sligo Rovers manager Ian his or her career journey can find Baraclough has had a similarly themself in a Catch-22 situation, short-but-steep learning curve as the boards of clubs and other since taking the full leap from In this edition, we also examine businesses are reluctant to put player to manager four years the hows and whys of innovation, their hopes of success in the ago. At the helm of the League asking if going off script and trying hands of a novice, however keen. of Ireland side, Baraclough has something a bit different is always Understandably, they are looking demonstrated beautifully the a good idea. Catherine Mallyon, for someone with proven success complexities of modern-day Executive Director of the Royal and, as we examine in more detail management – no longer simply Shakespeare Company, and Scott on page 24, a positive and trusted about coaching, but also engaging Drawer, Athletic Performance personal brand. with the community, planning and Manager at the Rugby Football What’s more, how proficient implementing changes in the club Union, are among those sharing someone is cannot be judged by stadium and juggling finances. And their wisdom. the quantity of their experience all this while trying to innovate Whether you’re throwing caution alone. Quality is just as important. and motivate to get results on the to the wind in the home straights of In our lead feature on page 12, we pitch and maintain momentum. the season or sticking to tried and learn how the career journey of Read about his career journey so tested methods, we wish you the Wales manager Chris Coleman, far on page 30. very best of luck. The League Managers Association, St. Editor Art Direction George’s Park, National Football Centre, Alice Hoey Trinorth Newborough Road, Needwood, Burton [email protected] www.trinorth.co.uk upon Trent, DE13 9PD Editor for LMA Photography Sue McKellar Action Images unless stated The views and opinions expressed [email protected] Head of business development by contributors are their own and Editorial Contributors Tim Munton not necessarily those of the League Matthew Amos [email protected] Managers Association, its members, Publishers Partnership and events manager o!cers or employees. Reproduction Jim Souter Alex Smith in whole or in part without written [email protected] [email protected] permission is strictly prohibited. www.leaguemanagers.com 1 ARTWORK VERSION 04 Client Club Wembley Job No. CLUUK0258 Project LMA Ad Item Press Ad 185x255_CW_League_Managers_Association_Ad_04.indd Finished size 185(w) x 255(h) Cutter N/A Bleed 3mm Print process Press Colours/Plates C M Y K N/A N/A N/A N/A Created by Matt Merralls Created on 18.02.2014 Matt Merralls 19.02.2014 Artwork Scale 100% Notes None. THE VERY PINNACLE OF YOUR GAME We understand that it’s what happens in the box that really counts which is SIGN OFF why there’s no finer way to mix business with pleasure than with a Private Box Studio ........................................... at Wembley Stadium. For the chance to watch all of the biggest games left this Acc Handler ........................................... season, including the Capital One Cup Final, both FA Cup Semi-Finals and Final and the England team as they finish their preparations for Rio in the most refined Acc Director ........................................... of surroundings, call 020 8795 9580 or text ‘BOX’ to 87474 to find out more. Creative ........................................... C. Director ........................................... Plus, as a Private Box holder, you get to use your box for 350 days a year. Client ........................................... Prices start from as little as £106 per day*. Legal ........................................... INITIALS Marketing Ltd 7 Swallow Place, LONDON W1B 2AG 020 7747 7400 *Terms and conditions apply. Please visit www.clubwembley.wembleystadium.com or call 020 8795 9580 to find out more. 2 ARTWORK VERSION 04 Client Club Wembley Job No. CLUUK0258 Project LMA Ad Item Press Ad 185x255_CW_League_Managers_Association_Ad_04.indd Finished size 185(w) x 255(h) Cutter N/A Bleed 3mm FROM THE Print process Press Colours/Plates CHIEF EXECUTIVE Welcome to the 19th edition of C M Y K the Manager. I almost can’t believe we are already at the so-called ‘business N/A N/A N/A N/A end’ of the season where, in the coming weeks, the campaigns Created by Matt Merralls across the four professional Created on 18.02.2014 leagues in English football will Matt Merralls come to a climax. 19.02.2014 It is only fitting to start this issue by paying tribute to the legendary 100% Artwork Scale former Preston and England winger Sir Tom Finney (right), who died Notes None. in February at the age of 91. The manner in which the world of THE VERY PINNACLE OF YOUR GAME football honoured Sir Tom was testimony to someone who was the epitome of the one-club man. We understand that it’s what happens in the box that really counts which is On LMA matters, it is an exciting SIGN OFF why there’s no finer way to mix business with pleasure than with a Private Box time for the association, most Studio ........................................... at Wembley Stadium. For the chance to watch all of the biggest games left this notably with the launch of a new Diploma in Football Management. Acc Handler ........................................... season, including the Capital One Cup Final, both FA Cup Semi-Finals and Final There is no doubt that this and the England team as they finish their preparations for Rio in the most refined Acc Director ........................................... qualification, standing alongside the of surroundings, call 020 8795 9580 or text ‘BOX’ to 87474 to find out more. 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There are many different facets to the work of the LMA and another key project this year will be the launch of a new website, as we to raise and debate key issues And on behalf of everyone expand our online presence. affecting the game. at the LMA, I would like to Technical issues in the game At national team level, I wish Roy congratulate Manuel Pellegrini in remain a primary focus and we Hodgson and the England team winning the first domestic trophy have recently concluded a first the very best in their preparations of the season. round of technical panel meetings for the World Cup this summer, in I wish all teams success in INITIALS Marketing Ltd with managers across the four what is a particularly exciting time performing to their potential for 7 Swallow Place, leagues as a professional vehicle for the country. the remainder of 2013/14. LONDON W1B 2AG 020 7747 7400 *Terms and conditions apply. Please visit www.clubwembley.wembleystadium.com or call 020 8795 9580 to find out more. 3 CONTENTS MARCH 2014 LEADERSHIP & MANAGEMENT 18 PERSPECTIVES: INNOVATION Is different always better? We ask experts in a range of fields for their thoughts and experience on doing things differently 30 6 KICKING OFF IN PROFILE: IAN BARACLOUGH News and numbers Since taking over at Sligo Rovers, 24 Baraclough has advanced his 10 COLUMN: HOWARD ME, INC skills in everything from money WILKINSON Who are you and what do you management to engaging with Is this the end of management stand for? Owen Coyle and the community as we know it? Gianluca Vialli are among those sharing their insight on 28 10 IDEAS: personal brand Teaching 36 A WORLD OF DIFFERENCE 44 THE APPLIANCE OF SCIENCE Barclays on the importance of David Epstein on nature v diversity and inclusion nurture in football 38 INFORMATION IS NOT 47 HOW TO... 42