MEDIA Rob Housman CONTACT: Book Hill Partners [email protected] (202) 289-3636 or cell (202) 486-5874
FOR IMMEDIATE RELEASE
CYBEX AND NBC’S THE BIGGEST LOSER LAUNCH THE BIGGEST LOSER ARC TRAINER Consumers can now have The Biggest Loser “Arc Advantage” at home
MEDWAY, MA, April 5, 2011 – Cybex International, Inc. (NASDAQ: CYBI), a leading manufacturer of premium exercise equipment, and NBC’s The Biggest Loser today launched The Biggest Loser home version of the Arc Trainer. CYBEX Fitness Ambassador and Season 10 winner of NBC’s The Biggest Loser Patrick House said, “The Arc Trainer was my secret weapon which helped me lose 181 pounds and win The Biggest Loser. Whether your goal is to lose two hundred pounds or drop that last ten, the Arc Trainer is my fat and calorie-burning go-to exercise. If I can lose 181 pounds, you can get fit and drop the weight too — with The Biggest Loser Arc Trainer.”
Independent studies show that the Arc Trainer burns calories faster than any tested elliptical or cross trainer — with less wear and tear on your body and less perceived exertion, that’s the Arc Advantage. “Frado and I worked upwards of four hours a day on the Arc Trainer — I’m not surprised we finished first and second,” said House.
CYBEX Senior Vice President of Business Development Larry Gulko said, “We are excited to create the Biggest Loser-branded Arc Trainer for the home. The new Biggest Loser Arc Trainer lets consumers take home the ‘Arc Advantage’ that House credits with helping to produce his Biggest Loser victory.”
“We selected CYBEX to be the fitness equipment partner of The Biggest Loser because of the quality of the Company’s equipment, brand integrity and longstanding commitment to exercise science — and therefore proven results. We want all our future contestants to have the Arc Advantage. Now with our new The Biggest Loser Arc Trainer, everyone can bring a piece of the Ranch home, they can enjoy their own weight loss and fitness advantage,” said Kim Niemi, Senior Vice President NBC Universal Television Consumer Products Group.
The Biggest Loser Arc Trainer can be purchased online at www.cybexbiggestloser.com and www.biggestloser.com. It can also be experienced and purchased through leading fitness equipment stores across the nation. For more information about where to buy The Biggest Loser Arc Trainer or 750 Series CYBEX Arc Trainers for commercial fitness centers, call CYBEX at 774-324-8035.
About “The Biggest Loser” “The Biggest Loser” airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody "loses," “The Biggest Loser” challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh- ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." Each team works out under the supervision of professional trainers. “The Biggest Loser” is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. “The Biggest Loser” was recognized as a top brand of the year in Advertising Age's 2008 Marketing 50. Check out www.biggestloser.com for more information.
About NBC Universal Television, DVD, Music and Consumer Products Group NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.
About Reveille Reveille is a leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including MASTERCHEF, THE BIGGEST LOSER, LOSING IT WITH JILLIAN, THE OFFICE, THE BURIED LIFE, UGLY BETTY, THE TUDORS, TABATHA'S SALON TAKEOVER, SHEAR GENIUS and PARENTAL CONTROL. Reveille has partnerships with both Microsoft and Yahoo! to develop original online series for brands. Web series include FIT TO BOOM for Subway, IT'S EVERYBODY'S BUSINESS WITH JACK AND SUZY WELCH for Microsoft, WHO KNEW? for Toyota Avalon and REAL LIFE MAKEOVER for Walmart. Upcoming television series include GIGANTIC and GOT TO DANCE. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies.
About CYBEX Cybex International, Inc. is a leading manufacturer of premium exercise equipment primarily for commercial use. The CYBEX product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on CYBEX and its product lines, visit the Company’s website at www.cybexintl.com. Patrick House is a paid endorser for CYBEX products. His weight loss results may be atypical and individual results may vary.
This news release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made above. These include, but are not limited to, competitive factors, technological and product developments, market demand, economic conditions, the resolution of litigation involving the Company, and the ability of the Company to comply with the terms of its credit facilities. Further information on these and other factors which could affect the Company’s financial results can be found in the Company’s previously filed Report on Form 10-K for the year ended December 31, 2010, its Reports on Form 10-Q, its Current Reports on Form 8-K, and its proxy statement dated March 25, 2010.
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