Sponsorship Contact: MixIt Marketing Rick Kern: 404.243.5051, [email protected] Brooke Anglin: 404.316.9018, [email protected] BIRDS-EYE MARCH 28th - APRIL 6th 2014

QUICK FACTS Mission: To lead the community in creative and cultural discovery through the moving image. In Person Online Media Circulation Annual Reach 10M+ Page Visits 500K TV (international) 11M Festival Attendance 20K+ Unique Visitors 263K TV (regional) 1.3M Email Subscribers 26K Print 2.31M Social Media 60K Radio 11.5M Online 10.5M

Based on internet averages, atlantafilmfestival.com is visited more frequently by users who are in the age range 25-34, have no children, and are college educated. (Source: Alexa.com) FOUNDED 1976 Now in its fourth decade, is the region’s preeminent celebration of cinema. The organization offers entertainment, networking, education & professional development year STATUS 501c3 round. The festival itself is one of the largest and longest-running in the region. It is also the most AUDIENCE Film-Lovers distinguished event in its class, recognized as... SERVING Year-Round Best Film Festival of 2014 by Creative Loafing, MISSION Discovery Sunday Paper, 10Best and Atlanta Magazine. OSCAR Qualifying “Top 50 Festivals...” by Moviemaker Magazine. ATLFF screenings & events often include in-person dialogue with film- makers, providing audiences, artists and industry professionals with meaningful opportunities to network, interact and engage. Throughout the years, the Festival has hosted a diverse selection of films from emerging, contemporary and renowned filmmakers including Azrael Jacob, Mario Van Peebles, Morgan Spurlock, Spike Lee, Aaron Katz, Lynn Shelton, James Ponsoldt, Craig Brewer, Robert Rodriguez, Tina Mabry, Carlos Cuarón, Marc Webb, Debra Granik, Ray McKinnon, Bill Plympton, Francesca Mirabella, Erin Galey, Chloe Dumont, Dehanza Rogers, David Gordon Green, Vladimir de Fontenay & Frances Bodomo. Recent festival guests: Josh Brolin, Richard Chamberlain, Margaret Cho, Carlos Cuarón (RUDO The red carpet displays our sponsor, Fiat, at Midtown Art Cinema. Y CURSI), Karey Dornetto (PORTLANDIA, ARRESTED DEVELOPMENT), Drivin’ N Cryin’, Jeff Foxworthy, David Gordon Green (JOE, PINEAPPLE EXPRESS), Jasmine Guy, Spike Lee, Chris Lowell, Ludacris, Ray McKinnon (THE ACCOUNTANT, MUD, ), James Moll (FARMLAND, THE LAST DAYS), James Ponsoldt (THE SPECTACULAR NOW), Bill Plympton (CHEATIN', GUARD DOG, YOUR FACE), Tye Sheridan, Abigail Spencer, Chris Tucker, Mario Van Peebles, Eddie Vedder (Pearl Jam) & many others. Film & TV in The film industry generates $3.2 billion in economic impact to the state of Georgia. Over 800 film & TV productions have shot in Georgia. Recent Titles include: The Walking Dead, The Blind Side, Vampire Diaries, RECTIFY, Archer, The Hunger Games: Catching Fire, The Internship, Anchorman 2, Need For Speed, Fast & Furious 7, A Madea Christmas, & Prisoners. The Plaza Theatre, the festival’s main venue, presents XFINITY as a sponsor. www.atlantafilmfestival.com 96% of our patrons would recommend the festival to others! ATTENDEE

MARCH 28th - APRIL 6th 2014 DEMOGRAPHICS

OUR FILM-LOVING We serve two distinct audiences: AUDIENCE is affluent, young, highly educated, Film Lovers & Filmmakers tech-savvy, brand-aware and culturally sophisticated. They are power-consumers who embrace popular culture, but look to us as a partner in accessing a deeper experience through art and entertainment. They are taste- makers looking to discover and share experiences related to Audience members enjoy a film at the Plaza Theatre. James Ponsoldt walks the red carpet. high-quality products and services.

out of our patrons expressed that when making a purchase, a 3 of 4 company’s support of arts & culture is important to them. Age 65% 18 - 24 10.4% female 25 - 34 35.7% Guests line up at the Plaza Theatre. 35 - 44 20.9% 14.4% 35% 45 - 54 male 55 - 64 13.5%

Education Heritage 7.4% doctorate degree Filmmakers pose on the red carpet. 23.1% 2.6% some grad school 56.3% white/non-hispanic master’s 3.1% high school degree diploma 19.2% black/non-hispanic OUR FILMMAKING 0.4% no diploma AUDIENCE 18.8% 15.2% hispanic 44.5% some includes directors, writers, actors, college bachelor’s 3.6% asian/pacific isalander producers, industry insiders and degree 9.8% other/multi-racial more. They make up one of Georgia’s fastest-growing and Income attention-catching industries. $151K - $200K They are businesspeople as well Less than $30K $31K - $60K $61K - $90K $91K - $125K as artists, who eagerly look for $126K - $150K Over $200K products and services that will help them work more efficiently, of our patrons will be making a purchase decision in the next 12 months promote their projects and make for personal entertainment, dining out, snacks & other food and travel. 75% the best use of their budgets. Sponsorship Contact: MixIt Marketing Rick Kern: 404.243.5051, [email protected] Brooke Anglin: 404.316.9018, [email protected] SPONSORS MARCH 28th - APRIL 6th 2014

AUDIENCE CUSTOM EXPERIMENTAL INTERACTION PROMOTIONS MARKETING

Entertain large groups at Festival venues and enjoy reserved seating for you and your guests. Host clients as well as employees at screenings and events throughout the Festival.

BRAND PAIRING TARGETED SAMPLING VIP HOSPITALITY MARCH 28th - APRIL 6th 2014 THE FESTIVAL

Our Signature Event: Through our partnerships with supportive sponsors and community partners, we present a diverse slate of screenings, programs & events for thousands of film-lovers, as well as established & emerging industry professionals. GENRE & CATEGORY SPECIAL FESTIVAL FILM TRACKS PRESENTATIONS RECEPTIONS & PARTIES COMPETITION: Nightly spotlighted films, including: Opportunities to entertain clients Narrative Features, Documentary Opening Night and guests beyond the festival Features, Narrative Shorts, World Premieres experience of the general public. Documentary Shorts, Animated USA Premieres Meet the people behind (& in) the Shorts, Music Videos. Regional Premieres films, as well as members of the Highest-Acclaimed Films press, community leaders & other SPECIAL TRACKS: Live Performances sponsor VIPs. These events typically New Mavericks (Female Directors), TV Premieres follow Special Presentation films, Passport (International), Puppetry, Closing Night such as Opening & Closing Night. Experimental, Sound + Vision, & Retrospective. Creative Conference This program brings together industry professionals, academics, brands and businesses for workshops and discussions. Designed to educate and empower working media artists: directors, writers, actors, producers, animators, game designers, media services companies and more. Film Festival Collective presented by XFINITY Film Festival Collective is an XFINITY On Demand program that features short films and other quality content from a variety of film festivals across the Southeastern . The program spans across in nine states, available to millions of XFINITY customers in Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee and Virginia. This program brings a piece of the festival experience to over 2.9 million subscribers.

Oscar winner Ray McKinnon speaks during Q&A. Cousin Dan performs at the Goat Farm. Screenplay reading Audience at ATLFF 2013 WHAT OUR PARTNERS ARE SAYING... “...a first-class organization & valued partner. They facilitate meaningful connections between movie lovers and our products.” – McKnight Brown, VP of Marketing, Comcast/XFINITY “Central to the thriving filmmaking community in this city.” – Matthew Bernstein. Chair Dept of Film & Media Studies, Emory University

“...an important Turner sponsorship. Together, we encourage people to see new forms of storytelling, meet the storytellers and connect with other audience members.” – Scot Safon, EVP/GM HLN Turner Sponsorship Contact: MixIt Marketing Rick Kern: 404.243.5051, [email protected] Brooke Anglin: 404.316.9018, [email protected]

YEAR-ROUND PROGRAMS Year-Round Membership SCREENINGS A mix of devoted film fans and our most dedicated supporters, Atlanta Film Festival Memberships Member Sneak-Peek & offer enhancements and benefits to all other programs, including the Festival. As a sponsor, Special Event Screenings not only will you be able to enjoy the benefits of membership, but also be able to engage this From advance presentations of actively involved base year-round. We support blockbuster movies & indiegems special promotions, product sampling, and VIP Guest speakers engage a crowd at Eat, Drink & B-Indie. to premiere parties for new TV marketing to our membership base and general series, our screenings are a great offers to our collective contact base (86K+ ppl). perk for members, supporters Eat, Drink & B-Indie and partners... Join us the 3rd Tuesday of every month at Manuel’s Tavern for networking, panel discussions, guest Here are a few recent examples: PROFESSIONAL/SOCIAL speakers, and new equipment demos. Target: Industry Pros, Students & New Filmmakers. 12 Years a Slave NETWORKING AKA Blondie Arbitrage DEFINE PRODUCT Special Events Argo We are proud to present and co-present free and Bad Words PERSONALITY Beasts of the Southern Wild member-discounted Industry Receptions, Parties, The Book Thief Premiere, Anniversary & Encore Screenings. Cloud Atlas IMPORTANT BRANDS + Dallas Buyers Club UNFORGETABLE EXPERIENCES Screenplay Competition Don Jon Draft Day The Atlanta Film Festival Screenplay Frances Ha CONNECT WITH Competition looks to discover high quality Fruitvale Station Game of Thrones: Season 4 Premiere ENGAGED AUDIENCES screenplays and then help the writer further develop and refine their script through an The Grand Seduction intensive workshop retreat with professional Gravity writers and filmmakers. Her I Origins In a World Workshops & Seminars Inside Llewyn Davis The Kings of Summer We offer classes & seminars for established and Las Vegas emerging industry professionals year-round and Lawless during the Festival itself. We partner with various Lee Daniels' The Butler sponsors and partner non-profits (like GPP) to Liberal Arts bring in a rich variety of experts and instructors. Mandela: Long Walk to Freedom Recent/ongoing examples include: Moonrise Kingdom Much Ado About Nothing - Creating a Proper Film Resume Mud - Creative Conference Series Obvious Child - Screenwriting for TV Perks of Being a Wallflower - Advanced Production Assistant Academy Pompeii Participants in the PA Academy line up. Parkland Robot & Frank Romeo & Juliet Rectify Series Premiere Safety Not Guaranteed Seven Psychopaths Short Term 12 Silver Linings Playbook Sleepwalk With Me Wish I Was Here Trouble With the Curve Your Sister's Sister Our partner, the Recording Academy, presents a panel. An attendee listens during a workshop.