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BIRDS-EYE MARCH 28Th - APRIL 6Th 2014 Sponsorship Contact: MixIt Marketing Rick Kern: 404.243.5051, [email protected] Brooke Anglin: 404.316.9018, [email protected] BIRDS-EYE MARCH 28th - APRIL 6th 2014 QUICK FACTS Mission: To lead the community in creative and cultural discovery through the moving image. In Person Online Media Circulation Annual Reach 10M+ Page Visits 600K TV (international) 11M Festival Attendance 25K+ Unique Visitors 288K TV (regional) 1.3M Email Subscribers 26K Print 2.31M Social Media 75K Radio 11.5M Online 10.5M Based on internet averages, atlantafilmfestival.com is visited more frequently by users who are in the age range 25-34, have no children, and are college educated. (Source: Alexa.com) 1976 Celebrating its 40th year, the Atlanta Film Festival is the region’s preeminent celebration of FOUNDED cinema. The organization offers entertainment, networking, education & professional development STATUS 501c3 year-round. The festival itself is one of the largest and longest-running in the region. It is also the most distinguished event in its class, recognized as... AUDIENCE Film-Lovers Best Film Festival of 2014 by Creative Loafing, SERVING Year-Round Sunday Paper, 10Best and Atlanta Magazine. MISSION Discovery “Top 50 Festivals Worth the Fee” by Moviemaker Magazine. OSCAR Qualifying “Top 25 Coolest Festivals in the World” by Moviemaker Magazine. ATLFF screenings & events often include in-person dialogue with film- makers, providing audiences, artists and industry professionals with meaningful opportunities to network, interact and engage. Throughout the years, the Festival has hosted a diverse selection of films from emerging, contemporary and renowned filmmakers including Spike Lee, Craig Brewer, Mario Van Peebles, Morgan Spurlock, Ray McKinnon, Aaron Katz, Lynn Shelton, James Ponsoldt, Robert Rodriguez, Tina Mabry, Carlos Cuarón, Marc Webb, Debra Granik, Bill Plympton, Francesca Mirabella, Erin Galey, Chloe Domont, Dehanza Rogers, David Gordon Green, Vladimir de Fontenay & Frances Bodomo. Recent festival guests: James Franco, Josh Brolin, Richard Chamberlain, Margaret Cho, Abigail Spencer, Drivin’ N Cryin’, Jeff Foxworthy, David Gordon Green (JOE, PINEAPPLE EXPRESS), Jasmine Guy, Kara Hayward, Martin Henderson, The Plaza Theatre, the festival’s main venue, presents XFINITY as a sponsor. Georgie Henley, Spike Lee, Chris Lowell, Ludacris, Ray McKinnon (THE ACCOUNTANT, MUD, RECTIFY), Pras Michel, James Moll (FARMLAND, THE LAST DAYS), Julianne Nicholson, James Ponsoldt (THE SPECTACULAR NOW), Bill Plympton (CHEATIN’, GUARD DOG, YOUR FACE), Tye Sheridan, Chris Tucker, Mario Van Peebles, Eddie Vedder & many others. Film & TV in Georgia The film industry generates over $5 billion in economic impact to the state of Georgia annually. Recent Titles include: Captain America, Anchorman 2, Archer, Fast & Furious 7, The Homesman, The Hunger Games, Insurgent, Kill the Messenger, Prisoners, Rectify, The Spectacular Now, The Vampire Diaries, The Walking Dead. James Franco walks the red carpet at the 2015 Atlanta Film Festival. www.atlantafilmfestival.com 96% of our patrons would recommend the festival to others! ATTENDEE MARCH 28th - APRIL 6th 2014 DEMOGRAPHICS OUR FILM-LOVING We serve two distinct audiences: AUDIENCE is affluent, young, highly educated, Film Lovers & Filmmakers tech-savvy, brand-aware and culturally sophisticated. They are power-consumers who embrace popular culture, but look to us as a partner in accessing a deeper experience through art and entertainment. They are taste- makers looking to discover and share experiences related to Audience at the Fox Theater for HBO’s Game of Thrones. James Ponsoldt walks the red carpet. high-quality products and services. out of our patrons expressed that making a purchase from a 3 of 4 company that supports arts & culture is important to them. Age 65% 18 - 24 10.4% female 25 - 34 35.7% Crowd enjoys SOUND+VISION at The Goat Farm. 35 - 44 20.9% 14.4% 35% 45 - 54 male 55 - 64 13.5% Education Heritage 7.4% doctorate degree Filmmakers pose on the red carpet. 23.1% 2.6% some grad school 56.3% white/non-hispanic master’s 3.1% high school degree diploma 19.2% black/non-hispanic OUR FILMMAKING 0.4% no diploma AUDIENCE 18.8% 15.2% hispanic 44.5% some includes directors, writers, actors, college bachelor’s 3.6% asian/pacific isalander producers, industry insiders and degree 9.8% other/multi-racial more. They make up one of Georgia’s fastest-growing and Income attention-catching industries. $151K - $200K They are business people as well Less than $30K $31K - $60K $61K - $90K $91K - $125K as artists, who eagerly look for $126K - $150K Over $200K products and services that will help them work more efficiently, of our patrons will be making a purchase decision in the next 12 months promote their projects and make for personal entertainment, dining out, snacks & other food and travel. 75% the best use of their budgets. Sponsorship Contact: MixIt Marketing Rick Kern: 404.243.5051, [email protected] Brooke Anglin: 404.316.9018, [email protected] SPONSOR EXPERIENCE MARCH 28th - APRIL 6th 2014 AUDIENCE CUSTOM EXPERIMENTAL INTERACTION PROMOTIONS MARKETING Entertain large groups at Festival venues and enjoy reserved seating for you and your guests. Host clients as well as employees at screenings and events throughout the Festival. BRAND PAIRING TARGETED SAMPLING VIP HOSPITALITY OFFICIAL SELECTION MARCH 28th - APRIL 6th 2014 THE FESTIVAL Our Signature Event: Through our partnerships with supportive sponsors and community partners, we present a diverse slate of screenings, programs & events for thousands of film-lovers, as well as established & emerging industry professionals. GENRE & CATEGORY SPECIAL FESTIVAL FILM TRACKS PRESENTATIONS RECEPTIONS & PARTIES COMPETITION: Nightly spotlighted films, including: Opportunities to entertain clients Narrative Features, Documentary - Opening Night and guests beyond the festival Features, Narrative Shorts, - World Premieres experience of the general public. Documentary Shorts, Animated - USA Premieres Meet the people behind (& in) the Shorts, Music Videos, TV Pilots. - Regional Premieres films, as well as members of the - Highest-Acclaimed Films press, community leaders & other SPECIAL TRACKS: - Live Performances sponsor VIPs. These events typically New Mavericks (Female Directors), - TV Premieres follow Special Presentation films, Passport (International), Puppetry, - Closing Night such as Opening & Closing Night. Experimental, SOUND+VISION, and Retrospective. Creative Conference This program brings together industry professionals, academics, brands and businesses for workshops and discussions. Designed to educate and empower working media artists: directors, writers, actors, producers, animators, game designers, media services companies and more. Film Festival Collective presented by XFINITY Film Festival Collective is an XFINITY On Demand program that features short films and other quality content from a variety of film festivals across the United States. The program spans across in thirteen states, available to millions of XFINITY customers in Alabama, Arkansas, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Michigan, Mississippi, South Carolina, Tennessee and Virginia. This program brings a piece of the festival experience to millions of subscribers. Oscar winner Ray McKinnon speaks during Q&A. Cousin Dan performs at the Goat Farm. Screenplay reading Audience at ATLFF 2013 WHAT OUR PARTNERS ARE SAYING... “...a first-class organization & valued partner. They facilitate meaningful connections between movie lovers and our products.” – McKnight Brown, VP of Marketing, Comcast/XFINITY “Central to the thriving filmmaking community in this city.” – Matthew Bernstein. Chair Dept of Film & Media Studies, Emory University “...an important Turner sponsorship. Together, we encourage people to see new forms of storytelling, meet the storytellers and connect with other audience members.” – Scot Safon, EVP/GM HLN Turner Sponsorship Contact: MixIt Marketing Rick Kern: 404.243.5051, [email protected] Brooke Anglin: 404.316.9018, [email protected] YEAR-ROUND PROGRAMS Year-Round Membership SCREENINGS A mix of devoted film fans and our most dedicated supporters, Atlanta Film Festival Memberships Member Sneak-Peek & offer enhancements and benefits to all other programs, including the Festival. As a sponsor, Special Event Screenings you will be able to engage this actively involved base year-round. We support special promotions, From advance presentations of product sampling, and VIP marketing to our blockbuster movies & indie gems membership base and general offers to our Speaker engages a crowd at Eat, Drink & B-Indie. to premiere parties for new TV collective contact base (86K+ ppl). series, our screenings are a great perk for members, supporters Eat, Drink & B-Indie and partners... Join us the 3rd Tuesday of every month at Manuel’s Tavern for networking, panel discussions, guest Here are a few recent examples: PROFESSIONAL/SOCIAL speakers, and new equipment demos. Target: Industry Pros, Students & New Filmmakers. 12 Years a Slave NETWORKING Argo Beasts of the Southern Wild DEFINE PRODUCT Special Events The Book Thief We are proud to present and co-present free and Boyhood PERSONALITY Calvary member-discounted Industry Receptions, Parties, Cloud Atlas Premiere, Anniversary & Encore Screenings. Dallas Buyers Club IMPORTANT BRANDS + Don Jon UNFORGETTABLE EXPERIENCES Screenplay Competition The Drop Far From the Madding Crowd The Atlanta Film Festival Screenplay
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